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oberon

COMSTOCK, Mich. – Bell’s Brewery signature summer beer, Oberon Ale, will get a new, temporary look to close out the summer.

Inspired by the 2019 Oberon mini-keg design, limited edition Oberon packaging has started shipping from the brewery. This refreshed look will be reflected across all Oberon packaging: 16 oz. cans (4-packs), 12 oz. cans (6-packs and 12-packs) and 12 oz. bottles (6-packs and 12-packs).

“This is a fun way to celebrate the different parts of the summer season… rest assured, it’s the same beer you’ve grown to know and love,” said Larry Bell, founder and president of Bell’s Brewery.

Oberon is available seasonally beginning in late March through August (Arizona and Florida are year-round distribution states).

 

oberon

One of Bell’s most popular beers, Oberon (5.8% ABV) is an American Wheat Ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. The addition of wheat malt lends a smooth mouthfeel. A classic summer beer, Oberon is only brewed with water, malt, hops and yeast.

This same beautiful imagery has also inspired some brand-new Bell’s merchandise that can be purchased online and in person from the Bell’s General Store.

For more information about where to enjoy those last few months of summer, check out Oberon cooking recipes, learn more about the history of the beer and more, visit bellsbeer.com.

ABOUT BELL’S BREWERY

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 550 people over a 41 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers.

season oberon

COMSTOCK, Mich. – Bell’s Oberon Ale officially returns March 25th, signaling the end of winter and return of summer.Bars, restaurants, retail locations and fans will celebrate Oberon’s return with midnight tappings, release parties, pub crawls and other special events throughout the week.

“I think we’re all ready to put winter away and say hello to warmer weather with an annual tradition: raising that first Oberon of the season,” said Larry Bell, founder and president of Bell’s Brewery.

“We’ll see if Mother Nature agrees, but we already have spring training (baseball) and between the two, that’s a good start,” he said.

One of Bell’s most popular beers, Oberon (5.8% ABV) is an American Wheat Ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. The addition of wheat malt lends a smooth mouthfeel. A classic summer beer, Oberon is only brewed with water, malted wheat and barley, hops and yeast. It is available seasonally beginning in late March through August (Arizona and Florida are year-round distribution states).

This year’s release will mark the first official Oberon Day for Bell’s fans in Colorado, New England and New Jersey.

Oberon will be available on draft, in six-packs (12 oz. bottles and cans), twelve packs (12 oz. cans and bottles) and 4-packs (16 oz. cans). Six-packs of 12 oz. cans are new this year for those who live in states where Oberon is not available year-round. Oberon mini-kegs will ship in May.

oberon season

Bell’s fans on Untappd can check-in to their first Oberon of 2019 to claim a special commemorative release badge starting on March 25 through April 1. Everyone is invited to share photos of their first pints and how they are celebrating on social media by using the hashtags #OberonDay and #bellsbeer and by tagging Bell’s (@bellsbrewery on Twitter and Instagram).

For those who need a little help getting out of work, class or other responsibilities on Oberon Day, a brand new Oberon Day Excuse Generator is now live. Fans can send pre-made “official” Oberon Day excuse notes to their bosses or others at http://bellsbeer.com/excuse/. There is also a special Oberon frame you can add to your Facebook profile picture.

Bell’s pub, the Eccentric Café in downtown Kalamazoo, will open at 9 a.m. on March 25 (this celebration is 21 and up all day). There will be live entertainment, food specials, special tappings, games and prizes. Sold out, free Oberon Day tours will also he held throughout the morning and afternoon with bus trips to Bell’s main brewery in nearby Comstock and back to the Eccentric Cafe.

For more information about where to enjoy that first sip of summer, check out Oberon recipes, learn about the history of the beer and more, visit bellsbeer.com or join Bell’s on social media – FacebookTwitterInstagramSnapchat and Untappd.

 

5.5% ABV, Draft

Appearance: Orange-gold hue with a small head.
Aroma: Peach, some citrus and wheat.
Taste: Citrus notes lead to peach and wheat about halfway through the sip.
Mouthfeel: Medium bodied with moderate carbonation.

Short’s Agave Peach Wheat is a fruity wheat ale that starts out with some carbonation, and follows with a smooth, peach-like citrus sweetness. In many ways the second half of the sip reminds me of a good tea, with subtle flavors and a simple smoothness. While this isn’t a very complex brew, it does what it needs to and presents its flavors in a very balanced way.

5.5% ABV, Draft
Appearance: Orange-gold hue with a small head.
Aroma: Peach, some citrus and wheat.
Taste: Citrus notes lead to peach and wheat about halfway through the sip.
Mouthfeel: Medium bodied with moderate carbonation.
Short’s Agave Peach Wheat is a fruity wheat ale that starts out with some carbonation, and follows with a smooth, peach-like citrus sweetness. In many ways the second half of the sip reminds me of a good tea, with subtle flavors and a simple smoothness. While this isn’t a very complex brew, it does what it needs to and presents its flavors in a very balanced way.

4.9% ABV, Draft

Appearance: Cloudy yellow with orange tints.
Aroma: Banana and malt-forward.
Taste: Flavor comes in layers; orange to banana really quickly. Some cloves as well.
Mouthfeel: Light bodied with a bit of carbonation.

The B.O.B.’s Hopsun is a malt-forward wheat ale with tropical orange and banana flavors. Cloves give it a bit of spice, but all in all this is a pretty drinkable summertime brew.

4.9% ABV, Draft
Appearance: Cloudy yellow with orange tints.
Aroma: Banana and malt-forward.
Taste: Flavor comes in layers; orange to banana really quickly. Some cloves as well.
Mouthfeel: Light bodied with a bit of carbonation.
The B.O.B.’s Hopsun is a malt-forward wheat ale with tropical orange and banana flavors. Cloves give it a bit of spice, but all in all this is a pretty drinkable summertime brew.

6.2% ABV

Appearance: Dark amber with a small head that lingers.
Aroma: A bit fruity.
Taste: Some caramel, fruit and light malt. Wheat is also present. Very well balanced, though a bit sweet.
Mouthfeel: Light to medium bodied with some carbonation.

Michigan Beer Cellar’s Uncle Krunkle’s Dunkelweizen is a somewhat fruity, caramely wheat ale that’s very easy to drink. Its light to medium body gives way to a bit of carbonation.

What I’d consider to be a sweet wheat ale, Dunkelweizen is a bit heavier and sweeter than your typical summer ale — say Whitsun or Oberon — but still offers very balanced flavors.

6.2% ABV
Appearance: Dark amber with a small head that lingers.
Aroma: A bit fruity.
Taste: Some caramel, fruit and light malt. Wheat is also present. Very well balanced, though a bit sweet.
Mouthfeel: Light to medium bodied with some carbonation.
Michigan Beer Cellar’s Uncle Krunkle’s Dunkelweizen is a somewhat fruity, caramely wheat ale that’s very easy to drink. Its light to medium body gives way to a bit of carbonation.
What I’d consider to be a sweet wheat ale, Dunkelweizen is a bit heavier and sweeter than your typical summer ale — say Whitsun or Oberon — but still offers very balanced flavors.

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