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perrin brewingComstock Park, Mich. – Perrin Brewing Company’s specialty Veteran Pale Lager is made once a year to honor and support the upcoming city-wide event West Michigan Freedom Cruise on June 14-18th. This event features several activities throughout the week with 100% of the net proceeds and $1 for every pint sold of Perrin Veteran Pale Lager goes towards veterans in need and the quality of life projects at Grand Rapids Home for Veterans. Perrin Veteran Pale Lager is available on draft and specialty crowlers to go at Perrin Brewing Company.

Perrin Brewing has been a proud sponsor for the West Michigan Freedom Cruise for the past three years, each year crafting a specialty beer and crowler to raise funds and awareness for the Finish the Mission Veterans Relief Fund. The Finish the Mission Veteran Relief Fund is an organization with a single focus of making West Michigan the most Veteran friendly community in the nation by providing for the Grand Rapids Home for Veterans. Every summer, the week long Freedom Cruise event, made up of car, motorcycle, music, and golf activities spreads awareness, fun, and funding for Veteran needs across West Michigan.

Veteran Pale Lager (VPL) is a light, clean, and crisp American lager brewed with mild hops. From the rich historical roots of pilsner American brewing, this lager was brewed in a traditional way. The end result was a very approachable beer with flavorful taste that everyone could enjoy. For every pint sold of VPL at Perrin Pub, one dollar will be donated to the Finish the Mission Veteran Relief Fund to support and enhance the quality of life for local West Michigan veterans and their families.

Perrin Brewing is privileged to be a part of this city wide event and support those who have made the ultimate sacrifice for our country.

VetsDay-1 copy-2It’s not uncommon for craft breweries to give back to their community––their established consumer base and growing popularity offers an ideal platform for volunteer efforts, awareness programs, and financial donations.

“We took our cause . . . I thought it was very important for us; it’s near and dear to my heart,” said Jarred Sper, veteran and Co-Founder/Partner of Perrin Brewing, a local brewery that continues to make its mark by supporting veterans.

Perrin Brewing launched Veteran’s Pale Ale (VPA) in 2014. For every pint poured at the taproom, Perrin donates $1 to the regional non-profit organization Finish The Mission Veteran Relief Fund.

“We have an opportunity and a vehicle to make a positive impact in our community,” says Sper.

Funds from VPA sales directly contributed to the renovation of a band shell at the Grand Rapids Home For Veterans. The reinvigorated venue brings new life to regular events and ceremonies held by GRHV and is also available to be rented by the public.

Most recently, Finish The Mission assisted a local veteran and his family by providing financial assistance to replace the roof and bathroom of their home.

“It was one of those things like you see on TV. It was very impactful,” said Sper.

No Rules, an Imperial American Porter, one of Perrin’s latest Killing Craft Releases, was also sold with the goal of helping veterans. In a matter of days, the product flew off the shelves and made its way into the top 100 beer list on BeerAdvocate.com.

Sales of No Rules allowed for a very generous donation to be made to The Raider Project, a nationwide organization that brings in MARSOC/USMC veterans to help returning veterans transition back into the private sector.

This Veterans Day, Perrin is participating in a tap takeover at WhichCraft Taproom in Midland. 16 taps will be occupied by Perrin beer, including the aforementioned VPA and No Rules. All proceeds from ticket sales and a portion of Perrin beer sales will be donated to the Aleda E. Lutz VA Medical Center in Saginaw, which serves more than 34,700 veterans in the Lower Peninsula.

Flag/brewhouse photograph of Heritage Brewing Co., a veteran owned brewery in Manassas, VA.

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