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day of the dragon

New Holland Brewing reveals three Dragon’s Milk Reserve varieties for its first online beer release

 

Holland, Mich. — New Holland Brewing Company has announced the return of its beloved imperial stout, Dragon’s Milk Triple Mash. Layers of chocolate, coffee and vanilla coalesce into a stout fit for Smaug himself, and at 17 percent ABV, this is a beast best savored. Triple Mash ages for one year in New Holland Spirits oak bourbon barrels, multiplying the Dragon’s Milk flavors to truly epic proportions.

In response to the pandemic, New Holland will implement its first ever online beer release, honoring Triple Mash with a virtual “Day of the Dragon.” While social distancing measures have transformed the way we connect with our favorite breweries, Dragon’s Milk Brand Manager Dominic Bergquist sees the bright side to this virtual release.

triple mash“Dragon’s Milk has always been about celebration and creating savored moments. The online release allows us to still get these awesome brews to our fans for them to enjoy at home and celebrate the arrival of summer, backyard bonfires and hopefully a s’more or two,” Bergquist said. “While we aren’t able to raise a glass together, this batch of Reserves is certainly worthy of a virtual ‘cheers.'”

Beer enthusiasts can place their orders on Saturday, May 16 beginning at 11 a.m. through 11 p.m. New Holland Mug Club members will receive an access code via email for early entrance, starting at 10:30 a.m. Drinkers can select their preferred location for pick up (Knickerbocker in Grand Rapids or Pub on 8th in Holland) which will begin starting on June 1st.

At $24.99 a 4-pack with a two case limit, payment will occur online at point of purchase followed by a confirmation email. Pick up of all orders begins Monday, June 1. Proxies will be allowed, but all individuals must present a copy of the order confirmation upon arrival at either New Holland Brewing location. Act fast, Triple Mash is only available for purchase on the order day only and it won’t see distribution outside of the pubs.

Two new Dragon’s Milk Reserve variants join Triple Mash for “Day of the Dragon”: Stroopwafel and Scotch Barrel Aged-Stout with Marshmallow & Dark Chocolate (2020 Reserve 2). The first finds inspiration from the classic Dutch cookie with rich caramel, vanilla, cinnamon and freshly roasted coffee beans. The second replicates campfire vibes.

“One of our favorite places to share a Dragon’s Milk is around the campfire, and this brew pays tribute to those legendary summer nights,” Bergquist said. “A blend of Highland and Speyside scotch barrels bring just a hint of peated smokiness that accentuates the roasted notes of our signature stout, while toasted marshmallow aroma and flavors set the stage for a rich, chocolatey finish.”

Both beers go online at the same time as Triple Mash for $17.99 a 4-pack with no limits. Stroopwafel will only be available at New Holland brewpubs while 2020 Reserve 2 will be distributed throughout the Dragon’s Milk footprint. Check out a limited amount of Dragon’s Milk merchandise on the web store too, including the 2020 edition of the Dragon’s Milk Triple Mash Teku glass for $15.

Production Manager Jason Salas expressed his pride in helping orchestrate this event. “We couldn’t be more excited about how these beers turned out,” Salas said. “It’s extremely difficult to produce just one Dragon’s Milk Reserve, but our brewing team rose to the challenge to bring all three of these to life.”

Let’s give this Dragon a warm welcome.

triple mash

Holland, Mich  — New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

Aged for one year in New Holland Spirits oak bourbon barrels, Triple Mash clocks in at a beastly 17 percent ABV. But this beast’s bite is nothing to fear—the beer offers an intense malt character paired with warm, toasted flavor notes from its time in the wood.

“We couldn’t be more excited to release Dragon’s Milk Triple Mash into the wild. Triple Mash takes what is already an amazing beer and really amplifies all those classic Dragon’s Milk flavors to the moon—the roasted malt, barrel sweetness and bourbon all shine through,” said Dominic Bergquist, Brand Manager. “Our brewers have outdone themselves with this brew.”

New Holland will celebrate the release of the beer on Saturday, April 27 at its pubs in Grand Rapids and Holland. Extremely limited draft and bottle distribution will follow.

Release parties at New Holland’s Grand Rapids and Holland pubs will kick off on Saturday, April 27. The pubs will open early, with festivities starting at 10 a.m. Release party attendees will be able to sip Triple Mash on draft, as well as part of a special “Flight of the Dragon” sampler that features Triple Mash along with Dragon’s Milk, Dragon’s Milk White and Dragon’s Milk: Brewer’s Select (2019)—which was aged in a first-use bourbon barrel and hand-selected from New Holland’s cellar just for this occasion.

“Our pub teams have done an amazing job putting together such a great release event. There is no doubt that Triple Mash is the star of the show, but you’re also getting a chance to sample some crazy rare beer, listen to amazing bands and of course, there will be pepperoni pinwheels,” Bergquist said.

triple mashThe beer will be sold in 4-packs at $24.99 each (plus tax and deposit), with a limit of one case per customer, per day. There will also be a limited edition Triple Mash Teku glass available for purchase at both New Holland pubs.

Those looking to truly relish in the release and celebrate the world of Dragon’s Milk should sign up for the “Tour of Legends: Ultimate Dragon’s Milk Experience.” The first tour takes place at The Knickerbocker in Grand Rapids on Friday, April 26—giving attendees a taste of Triple Mash a day before its official release. Participants in all three tours will also get to taste samples of Dragon’s Milk, Dragon’s Milk Reserve variants, Dragon’s Milk first- and second-use barrels and Triple Mash. Tickets are available for purchase at dragonsmilk.com for $75 and come with one Triple Mash 4-pack, one Triple Mash Teku glass and one Triple Mash sticker.

“This is the first time we’ve ever done the Tour of Legends, and I know that some of our biggest Dragon’s Milk fans are going to be so stoked to experience it,” Bergquist said. “It’s all about highlighting what makes Dragon’s Milk so special, and I can’t think of a better way to kick off the weekend.”

Tour of Legends: Ultimate Dragon’s Milk Experience

  • Friday, 4/26, 6:30pm at The Knickerbocker in Grand Rapids

  • Saturday, 4/27, 12pm & 2:30pm at Production Campus in Holland

Purchase tickets for Tour of Legends at dragonsmilk.com