Posts

winter beer fest

The Michigan Brewers Guild’s Winter Beer Fest was (understandably) pushed back one week due to local flooding of the Grand River. With knee-jerk reactions on social media, and many shots taken at the MBG, lucky number 13 for the annual Fest proved that all events are realistically not immune to the guarantee of happening “rain or shine.” The Guild had to be the bearer of bad news when they announced the event’s postponement after accounting for safety concerns and what would’ve been a logistical nightmare hosting over 9,000 ticket-holders knee-deep in water.

With a universal good vibe in the air, sunny skies above, and dry ground below our feet, we polled a cross-section of those in attendance about what they enjoy about drinking beer outside in a parking lot in Febru… um, we mean March. Yeah, March.

winter beer fest

 

Ali Brodhacker, 31, Three Oaks, MI

How many MI beer fests have you attended?

Nine.

What do you enjoy most about them?

The entire community. It’s cool watching all these people come out and try different beers they might not otherwise be exposed to. I love seeing my brothers and sisters in the brewing community who are actually brewing the beer and pushing it every single day—these fests are a meeting of the minds.

So, you work for a brewery?

Absolutely. I’m the marketing director at Greenbush.

Any comments about how the flood affected you?

I’m actually a huge fan of how everything was handled. I really respect how the Brewers Guild reacted to the flooding. They were on top of it, and seemed pretty transparent to the public by sharing pictures of the flooding and what it could’ve done to the Fest last weekend. It was a crappy situation for everyone involved, but I have more love for them now.

 

Simion Stewart, 29, Holland, MI

How many MI beer fests have you attended?

This is my very first beer fest, period.

So far, what’s your take?

I love that everyone here—I mean everybody is enjoying themselves. I’m sure that there’s probably some of the best beer in the world here right now, and I get to try it. I know I’ve tasted trash before, but what’s going on here today, I gotta admit, is awesome.

I know you’re only a couple hours in, but is there anything that stands out?

Everything seems cool. I didn’t expect the entertainment or the fires, both are a nice touch. The food options, I think, will come in handy to keep people simmered. And, I like seeing the light security. They’re not in your face, but the environment is a good time and feels safe.

Why did you decide to make this your first beer fest?

It’s simple: To try something new. I’ve never had craft beer before today, but I’m sold. This has made up my mind. I’ll be back.

winter beer fest

The Watrous Family, Grand Rapids, MI: Kevin, 51, wife Cathy, 50-something, and their daughter Helen, 22

How many MI beer fests have you attended?

Kevin and Cathy: 13. Seven Winter, five U.P., one Detroit.

Helen: This is my fifth.

What’s been a highlight?

Cathy: Winter Beer Fest is our absolute favorite. There’s just an untouchable jovial atmosphere. People are in costume, but it’s freezing [laughing]! We all know it’s going to be cold, but we prepare for it, and embrace it.

Kevin: The people. We’re all here—9,000 of us—to enjoy the same thing for the same reason.

Helen: Exploring new beer with my family—it’s a pretty special experience.

Helen, you’ve been to five beer fests at a pretty early age. What’s the connection?

My parents. I live in Charlevoix, so they’ve helped me fall in love with craft beer, thanks to Short’s.

Have you seen anything evolve?

Cathy: The one we’ve seen change a lot over the years has been the U.P. Fall Fest. We were there in ‘13, and we just love seeing how much it’s grown. Marquette is just beautiful, the weather usually cooperates, and the town is really starting to embrace it. We were also really surprised about the Detroit Festival. We went a couple years ago, and we hadn’t spent much time in Detroit before that. We drove in a couple days early to explore the city, and it was awesome to see its revival.

Any suggestions?

Kevin: More water stations, and for the Brewers Guild to distribute the maps and beer lists sooner.

 

Korey Stubleski, 31, Toledo, OH

How many MI beer fests have you attended?

This is my second.

What’s stood out?

I’ve discovered very quickly that there’s way more variety in Beer City USA than Toledo.

Any Michigan breweries that have caught your attention so far?

Speciation and Transient. I’ve loved everything I’ve tried by them.

Any constructive criticism for how we do things in Beer City?

I thought there’d be more water, more easily accessible. Other than that, I dig the entertainment, and the people here have been very cool and hospitable.

 

Josh Gordon, 30, Grand Haven, MI

As Plant Production Manager at Odd Side Ales, how many MI beer fests have you attended?

This is my fifth year at Winter Beer Fest, and I’ve been to four Summer, and three in Detroit. Still haven’t been able to make it up to the U.P. Fall Fest in Marquette.

What do you enjoy most about them?

We’re [employees in the industry] in a unique, special position. By far, I love the set-up on Friday—getting here early, knocking it out, and then getting to hang with all my friends. What’s also really cool is when we bring other guys from the production facility out to fests, they get to see the consumer go crazy over what we spend all day brewing and packaging. It’s those people who support our product that give us a means to make a living.

Have you seen the consumer change at fests?

Overall, they’re definitely more experienced and getting more knowledgeable about the beer everyone’s making. Keeps us on our toes.

Anything you’d like to see different?

Oh, man, that’s tough. I really don’t know what you could change, to be honest. It doesn’t have any bearing on those attending, but from an operations standpoint, the end of the night on Saturday is kind of a bummer—just knowing it’s over and we have to tear down and wait until the place clears to load out. But, the Guild takes really good care of us. I’ve seen beer fests in other states ran really poorly. This one’s pretty kick ass.

winter beer fest

Lindsey Yax, 31, Grandville, MI

How many MI beer fests have you attended?

This is my third.

Third time’s a charm, right? What are you digging about them?

I obviously love all of our Grand Rapids breweries, but having intimate access to sampling whatever I want from the rest across the state is pretty great.

What have you tried that you’d drive there to have again?

Right now, I’m drinking Mango M-43 by Old Nation. I’ve never had an IPA before that I’ve liked, and I looove this!

 

Ryan Sheldon, 31, Sylvan Lake, MI

How many MI beer fests have you attended?

Somewhere between five and 10.

What’s the selling point?

It’s a comprehensive selection of all styles and flavor profiles. Regardless of what you’re personally into, there’s something for everyone.

When you attend, do you have an agenda for what you want to drink?

I’m a homebrewer, so I’m always looking for beers that will challenge me to push my own envelope at home.

Is there a particular style you’re looking to explore next, and have you found an example here that’s inspired you?

Historically, the easy answer is anything bourbon barrel-aged. But, lately, I feel like it’s jumped the shark and become the sell-out. There are so many breweries that have become so sophisticated brewing big beers like these, that classic styles like pilsners, Kölsch, etc. are getting overlooked and falling by the wayside. It seems like everyone just runs to the bourbon barrel-aged beers or double IPAs with a high ABV and fancy name.

 

Despite the unavoidable inconvenience of rescheduling, the event ran like business as usual. It’s clear: the people make this thing tick. From every angle, this community is driven simply by a love for beer. It’s what makes festivals in the dead of winter, or the blistering heat of summer, continue to thrive.

 


Home     About     News     Services     Contact Us



Sign Up To Get The Latest Brews