Posts

TC Beer Week

traverse city beer weekMany cities have their own beer weeks which highlight the best of the local craft beer scene. Traverse City Beer Week, held every November, does just that with its own twist. Traverse City has made its mark on the beer map with over a dozen breweries, hundreds of acres of hops, and one of the top 100 beer bars in the country: there’s plenty to celebrate.
This will be the fourth year for Traverse City Beer Week (TCBW), and events will take place from November 11 through November 17. Every year, Imperial Beverage coordinates with breweries, restaurants, and other distributors to highlight the area’s booming beer scene. A wide variety of events take place throughout the week, offering something for everyone.

And, as the beer scene has evolved in Traverse City, so too has TCBW. Some traditions have held strong, like the Short’s Pub Crawl, while venues like 7 Monks, Little Fleet, and Right Brain Brewery get more creative every year.

“We aim to exceed expectations, have fun, and be adventurous,” said Matthew Blanchfield from Imperial Beverage.

traverse city beer weekTraverse City Beer Week has a local focus, but is not just designed for locals. It can be a great week to travel to Traverse City, which is known to be quite busy in the summer time. By November, festivals have slowed down, the weather has cooled, and the tourists have left.

“Fall and beer just go together,” added Coryn Briggs, Digital Marketing & Design Specialist for Traverse City Tourism.

If you’re looking to partake in Traverse City Beer Week, there are a number of ways to enjoy it. TCBW works nicely around any budget and any schedule. Most events are free to attend (with the exception of cost of beer/food) and happen throughout the day.

traverse city beer weekIf you’re from the area, simply attend an event or two after work or stop in to your favorite bottle shop for a beer tasting.  This is a good way to explore new places and brews, as well as experience some of your favorites in new ways.

If you’re from out of town, it’s easy to find a fun place to stay for the weekend. Many area hotels offer special “Fall Fab” packages through the season and still have availability for beer week. If you cannot commit to the entire weekend, beer week is a great reason to take a day trip up north. For instance, you could run (or walk) in the Great Beerd Run in the morning, and then enjoy a nice beer pairing in the evening.

The luxury of Traverse City Beer Week is that there’s more than enough going on to keep everyone busy, but there’s no major commitment to make and each person’s experience can vary.

“It’s good for any type of drinker: we offer everything from casual beer tastings where you can grab a six-pack and go, to five course beer pairing dinners,” said Briggs.

Events to consider:

Short’s Pub Crawl

If you know Short’s, you know it does things a little differently. This rings true for the pub crawl the Short’s crew puts on every year to kick things off on Friday night.

“We try to coordinate a different Short’s beer at each stop,” said Matt Blanchfield from Imperial Beverage.

At the start of the crawl, each participant gets a punch card and then can “choose their own adventure.”

“There’s no set timeline, so you can go on your own. It keeps things busy and staggered throughout the night. And once you get five to six punches, you get a t-shirt,” said Rachel Payne, Short’s Northern Michigan Beer Liberator..

The Short’s crew is usually on site to help direct the crawl, but people travel in all directions along the route. Tip: Start at the opposite end to avoid large crowds.

Guided Beer Tastings

“These are a good way to try something new. And the brewery rep is usually on hand to answer questions,” said Payne.

Guided tastings take place throughout the week, are free, and happen in a variety of locations. These work well if you’re looking for a free and/or quick event. These events work well for a quick stop after work or before eating dinner at a downtown restaurant.

Great Beerd Run

Are you a runner who also enjoys beer? The Great Beerd Run just might be for you. This 5k race is held at the Grand Traverse Resort, features local craft breweries, and fun swag.

traverse city beer week

“There are beer samples at each mile marker and a gathering after,” said Payne.

This year, the race will be on Saturday November 12. Visit http://www.thegreatbeerdrun.com/ to register.

North Versus South Beer Pairing

Another event held at the Grand Traverse Resort, the North vs. South pairing is a more formal event for TCBW.

“Last year, similar style beers from Short’s and Atwater were paired with dishes coordinated by the Aerie chefs,” explained Blanchfield.

This event, and other formal beer dinners, may require the purchase of a ticket.

Tap Takeovers and Beer Pairings

traverse city beer weekRestaurants and taprooms throughout downtown hold their own events throughout the week.
Takeovers feature not only local breweries, but also
Michigan favorites and other well-known breweries throughout the country. Pairings often combine beer and unique food options: tacos, desserts, cheese, etc.


There are a wide array of other options as well. As events are planned, they will be added to the
Traverse City Beer Week website. Traverse City Beer Week information and highlights can also be found on their Facebook page or by following #HoppyinTC.  

 

 

Sponsored by Traverse City Tourism

Photography courtesy Traverse City Tourism

There was a lot to learn on Sunday as Brewery Ferment hosted Homebrewer’s Day as a part of Traverse City Beer Week.
Bryan Snyder, owner of Bad Teacher Brewing Supply, was on-site to guide attendees through the brewing process. Bad Teacher Brewing Supply recently celebrated its second anniversary and has seen a steady increase in business.
Schedules have slowed down from the summer, fruit has been harvested and the weather has gotten cooler.
“We’re entering our busy season,” stated Snyder.
Bad Teacher Brewing Supply is one of the few brewing supply stores in the area, and also offers educational workshops regularly. Beer week was a great opportunity for Snyder to reach out to a broader audience.
And Brewery Ferment was the perfect location for the event to take place. Dustin Jones, co-owner and head brewer of Brewery Ferment, is known for his experimental small batch brews. Focusing on local ingredients in small batches allows him to stay true to a recipe, without having to worry about large scale distribution.
Jones and Snyder worked together on the homebrewed belgian ale, brewed outside in the snow and rain. Participants were able to see the brewing process from start to finish. Ferment also offered beer specials and had the Lions game on TV.
Brewery Ferment is hosting a variety of other events throughout Traverse City Beer Week. To view the full schedule of events, visit http://www.traversecity.com/events-523/.

There was a lot to learn on Sunday as Brewery Ferment hosted Homebrewer’s Day as a part of Traverse City Beer Week.

Bryan Snyder, owner of Bad Teacher Brewing Supply, was on-site to guide attendees through the brewing process. Bad Teacher Brewing Supply recently celebrated its second anniversary and has seen a steady increase in business.

Schedules have slowed down from the summer, fruit has been harvested and the weather has gotten cooler.

“We’re entering our busy season,” stated Snyder.

Bad Teacher Brewing Supply is one of the few brewing supply stores in the area, and also offers educational workshops regularly. Beer week was a great opportunity for Snyder to reach out to a broader audience.

And Brewery Ferment was the perfect location for the event to take place. Dustin Jones, co-owner and head brewer of Brewery Ferment, is known for his experimental small batch brews. Focusing on local ingredients in small batches allows him to stay true to a recipe, without having to worry about large scale distribution.

Jones and Snyder worked together on the homebrewed belgian ale, brewed outside in the snow and rain. Participants were able to see the brewing process from start to finish. Ferment also offered beer specials and had the Lions game on TV.

Brewery Ferment is hosting a variety of other events throughout Traverse City Beer Week. To view the full schedule of events, visit http://www.traversecity.com/events-523/.

TRAVERSE CITY — With the November cold settling in, there was no better way to end Traverse City Beer Week than with a cold brew and a hot cup of soup.

Brew hosted a Brewery Vivant Brews ‘n Stews tap takeover Friday evening, one of five events occurring on the final day of TCBW.

The event featured a Brewery Vivant tap takeover and coordinating soups. Being a fan of cheddar ale soups, I tried the Solitude Aged Cheddar Ale Soup. I paired it with a pint of Solitude, an abbey style ale with a deep red color, hints of complex spices and pear. The complexity of the beer melded perfectly with aged cheddar in the soup, making it creamy and warm.

Brews ‘n Stews is a great example of the type of events held throughout the first TCBW. Brew owner Sean Kickbush was enthusiastic about participating. “In addition to the Vivant Brews ‘n Stews, we were part of the Short’s bar crawl as well,” he said.

“Both nights were a great success. It’s always great to see and be a part of these community events that drive a certain industry into working together.”

With over 40 events, TCBW demonstrated craft beer’s significance within the Traverse City community. Many events paired beer brewed around the state with food, another booming industry in the area. Beer dinners were held throughout the week at locations like 7 Monks and Little Fleet. People were able to enjoy casual tastings throughout the city, and unique pairings could be found at the Grand Traverse Resort, 7 Monks and Brew.

TCBW’s goal was not to be a festival, but to educate the public about the the versatility of craft beer and promote the industry’s recent growth.

Kickbush summarized TCBW well, stating, “I believe events like Beer Week solidify aspects (in this case, craft brews) as a Traverse City culture and aid economical growth in the future.”

TRAVERSE CITY — With the November cold settling in, there was no better way to end Traverse City Beer Week than with a cold brew and a hot cup of soup.
Brew hosted a Brewery Vivant Brews ‘n Stews tap takeover Friday evening, one of five events occurring on the final day of TCBW.
The event featured a Brewery Vivant tap takeover and coordinating soups. Being a fan of cheddar ale soups, I tried the Solitude Aged Cheddar Ale Soup. I paired it with a pint of Solitude, an abbey style ale with a deep red color, hints of complex spices and pear. The complexity of the beer melded perfectly with aged cheddar in the soup, making it creamy and warm.
Brews ‘n Stews is a great example of the type of events held throughout the first TCBW. Brew owner Sean Kickbush was enthusiastic about participating. “In addition to the Vivant Brews ‘n Stews, we were part of the Short’s bar crawl as well,” he said.
“Both nights were a great success. It’s always great to see and be a part of these community events that drive a certain industry into working together.”
With over 40 events, TCBW demonstrated craft beer’s significance within the Traverse City community. Many events paired beer brewed around the state with food, another booming industry in the area. Beer dinners were held throughout the week at locations like 7 Monks and Little Fleet. People were able to enjoy casual tastings throughout the city, and unique pairings could be found at the Grand Traverse Resort, 7 Monks and Brew.
TCBW’s goal was not to be a festival, but to educate the public about the the versatility of craft beer and promote the industry’s recent growth.
Kickbush summarized TCBW well, stating, “I believe events like Beer Week solidify aspects (in this case, craft brews) as a Traverse City culture and aid economical growth in the future.”

WILLIAMSBURG — As Traverse City Beer Week continues to unfold, people have been able to experience the vast craft beer world in a variety of ways. The Grand Traverse Resort opened up the world of chocolate and beer with a unique pairing on Wednesday.

Aerie Restaurant and Lounge, located at the top of the resort, featured five chocolate and beer tasting stations. Those attending the event were able to casually taste each chocolate that was paired with a favorite Short’s beer.

Pastry Chef Stephanie Elwell designed the menu. “I tasted all of the beers I had been given and pulled out all of my chocolate,” she said. “I experimented and tried a lot of different combinations.”

The end result was a beautifully crafted menu that pulled out the best qualities of each Short’s beer. Brews paired included Nicie Spicie, Soft Parade, Mystery Oatmeal Stout, Kind Ale and Noble Chaos.

Elwell considered flavors that would compliment each other rather than create too strong of a flavor. When finding a chocolate for Kind Ale, she first tried a bitter dark chocolate.

“It was too overwhelming,” she said. “The bitter taste from the chocolate was too much with the bitter taste of the beer.”

With more exploration, Elwell chose to pair Kind Ale with a 64% chocolate fleur de sel caramel bonbon. The sweetness of the caramel mellowed out the bitterness in Kind Ale. The two flavors worked well together.

My favorite pairings featured Nicie Spicie and Noble Chaos. Nicie Spicie, a spiced wheat ale, was paired beautifully with a candied orange dipped in 70% dark chocolate. The orange and bitter chocolate emphasized the spices and citrus in the beer.

Noble Chaos, Short’s version of an Oktoberfest, was paired with a smoked 36% milk chocolate bar with a bacon maple center.  The chocolate bar had a complex smoke flavor that was the perfect compliment to the malt and caramel notes present in Noble Chaos.

Pairings such as this one allow beer drinkers to experience their favorite brews in new ways. It also exposes cautionary drinkers to bold new flavors.

“It’s a great way to show people how diverse beer can be,” Joe Short, CEO of Short’s Brewery, said.

Short was at the pairing and has been present at many events throughout Traverse City Beer Week.

“This is our neighborhood. We are so lucky to have a such great craft beer.”

In a town smothered by festivals, the first Traverse City Beer Week set out to not be a festival. Rather, it’s a casual collection of events happening throughout Traverse City, “fashioned for the sole purpose of craft beer appreciation, customer education, and experiential learning.”

TCBW began Friday night with the Kickoff Pub Crawl and will run through the week, ending on Nov. 15.

Those that participated in the kickoff crawl were given a pub crawl pass that was punched at each location. Participants could then turn in their completed passes for a free TCBW shirt.

Each of the six locations featured different Short’s brews while Joe Short and the Short’s team led the crawl. Stops along the way included Little Fleet, Bubba’s, U&I Lounge, Brew, 7 Monks and Firefly. I was able to enjoy the Kind Ale at Little Fleet, Good Humans at U&I and finished the night with a Pistachio Cream Ale at 7 Monks.

Many of the crawlers stopped at a location specifically for the Short’s brew that was on tap. Homebrewer and microbrew enthusiast, Jerry Morse, was excited for the Pan Galactic Gargle Blaster featured at Brew. “It’s a great IPA and appeals to my geeky side.”

The opportunity to enjoy your favorite specialty brews will be a highlight of TCBW. Various events were held over the weekend, including an exclusive Cask Ale Fest at The Little Fleet on Saturday.

“We decided to do the cask event because it was something different,” explained Little Fleet owner Gary Jonas.

Indeed, cask ales are quite different from traditional ales. Beers are served from casks, without additional carbonation. The result is a different, unique drinking experience. Continuing with a Short’s theme, I tried the brewery’s Mystery Stout. From the cask, the Mystery Stout warmed you up as you drank it. With a nice warm nutty flavor, the oatmeal and molasses followed through nicely for a smooth finish.

For the Cask Ale Fest, Little Fleet had six different cask ales on tap. There was live music throughout the day, and a variety of food trucks were on site.

The Little Fleet will also be hosting other events throughout the week. “When we were contacted by Imperial, we decided to stack the week full of events,” stated Jonas. Imperial Beverage, a major craft beer distributor, coordinated many events for TCBW and Little Fleet has planned quite a variety. Events it will be hosting include a Food Truck Dinner, Beer, Cheese and Booze pairing with New Holland and Sour Beer Night with Jolly Pumpkin.

For more details on the events at Little Fleet and other locations during TCBW, visit http://www.traversecity.com/events-523/.

In a town smothered by festivals, the first Traverse City Beer Week set out to not be a festival. Rather, it’s a casual collection of events happening throughout Traverse City, “fashioned for the sole purpose of craft beer appreciation, customer education, and experiential learning.”

TCBW began Friday night with the Kickoff Pub Crawl and will run through the week, ending on Nov. 15.

Those that participated in the kickoff crawl were given a pub crawl pass that was punched at each location. Participants could then turn in their completed passes for a free TCBW shirt.

Each of the six locations featured different Short’s brews while Joe Short and the Short’s team led the crawl. Stops along the way included Little Fleet, Bubba’s, U&I Lounge, Brew, 7 Monks and Firefly. I was able to enjoy the Kind Ale at Little Fleet, Good Humans at U&I and finished the night with a Pistachio Cream Ale at 7 Monks.

Many of the crawlers stopped at a location specifically for the Short’s brew that was on tap. Homebrewer and microbrew enthusiast, Jerry Morse, was excited for the Pan Galactic Gargle Blaster featured at Brew. “It’s a great IPA and appeals to my geeky side.”

The opportunity to enjoy your favorite specialty brews will be a highlight of TCBW. Various events were held over the weekend, including an exclusive Cask Ale Fest at The Little Fleet on Saturday.

“We decided to do the cask event because it was something different,” explained Little Fleet owner Gary Jonas.

Indeed, cask ales are quite different from traditional ales. Beers are served from casks, without additional carbonation. The result is a different, unique drinking experience. Continuing with a Short’s theme, I tried the brewery’s Mystery Stout. From the cask, the Mystery Stout warmed you up as you drank it. With a nice warm nutty flavor, the oatmeal and molasses followed through nicely for a smooth finish.

For the Cask Ale Fest, Little Fleet had six different cask ales on tap. There was live music throughout the day, and a variety of food trucks were on site.

The Little Fleet will also be hosting other events throughout the week. “When we were contacted by Imperial, we decided to stack the week full of events,” stated Jonas. Imperial Beverage, a major craft beer distributor, coordinated many events for TCBW and Little Fleet has planned quite a variety. Events it will be hosting include a Food Truck Dinner, Beer, Cheese and Booze pairing with New Holland and Sour Beer Night with Jolly Pumpkin.

For more details on the events at Little Fleet and other locations during TCBW, visit http://www.traversecity.com/events-523/.

This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.