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TC Beer Week

traverse city beer weekMany cities have their own beer weeks which highlight the best of the local craft beer scene. Traverse City Beer Week, held every November, does just that with its own twist. Traverse City has made its mark on the beer map with over a dozen breweries, hundreds of acres of hops, and one of the top 100 beer bars in the country: there’s plenty to celebrate.
This will be the fourth year for Traverse City Beer Week (TCBW), and events will take place from November 11 through November 17. Every year, Imperial Beverage coordinates with breweries, restaurants, and other distributors to highlight the area’s booming beer scene. A wide variety of events take place throughout the week, offering something for everyone.

And, as the beer scene has evolved in Traverse City, so too has TCBW. Some traditions have held strong, like the Short’s Pub Crawl, while venues like 7 Monks, Little Fleet, and Right Brain Brewery get more creative every year.

“We aim to exceed expectations, have fun, and be adventurous,” said Matthew Blanchfield from Imperial Beverage.

traverse city beer weekTraverse City Beer Week has a local focus, but is not just designed for locals. It can be a great week to travel to Traverse City, which is known to be quite busy in the summer time. By November, festivals have slowed down, the weather has cooled, and the tourists have left.

“Fall and beer just go together,” added Coryn Briggs, Digital Marketing & Design Specialist for Traverse City Tourism.

If you’re looking to partake in Traverse City Beer Week, there are a number of ways to enjoy it. TCBW works nicely around any budget and any schedule. Most events are free to attend (with the exception of cost of beer/food) and happen throughout the day.

traverse city beer weekIf you’re from the area, simply attend an event or two after work or stop in to your favorite bottle shop for a beer tasting.  This is a good way to explore new places and brews, as well as experience some of your favorites in new ways.

If you’re from out of town, it’s easy to find a fun place to stay for the weekend. Many area hotels offer special “Fall Fab” packages through the season and still have availability for beer week. If you cannot commit to the entire weekend, beer week is a great reason to take a day trip up north. For instance, you could run (or walk) in the Great Beerd Run in the morning, and then enjoy a nice beer pairing in the evening.

The luxury of Traverse City Beer Week is that there’s more than enough going on to keep everyone busy, but there’s no major commitment to make and each person’s experience can vary.

“It’s good for any type of drinker: we offer everything from casual beer tastings where you can grab a six-pack and go, to five course beer pairing dinners,” said Briggs.

Events to consider:

Short’s Pub Crawl

If you know Short’s, you know it does things a little differently. This rings true for the pub crawl the Short’s crew puts on every year to kick things off on Friday night.

“We try to coordinate a different Short’s beer at each stop,” said Matt Blanchfield from Imperial Beverage.

At the start of the crawl, each participant gets a punch card and then can “choose their own adventure.”

“There’s no set timeline, so you can go on your own. It keeps things busy and staggered throughout the night. And once you get five to six punches, you get a t-shirt,” said Rachel Payne, Short’s Northern Michigan Beer Liberator..

The Short’s crew is usually on site to help direct the crawl, but people travel in all directions along the route. Tip: Start at the opposite end to avoid large crowds.

Guided Beer Tastings

“These are a good way to try something new. And the brewery rep is usually on hand to answer questions,” said Payne.

Guided tastings take place throughout the week, are free, and happen in a variety of locations. These work well if you’re looking for a free and/or quick event. These events work well for a quick stop after work or before eating dinner at a downtown restaurant.

Great Beerd Run

Are you a runner who also enjoys beer? The Great Beerd Run just might be for you. This 5k race is held at the Grand Traverse Resort, features local craft breweries, and fun swag.

traverse city beer week

“There are beer samples at each mile marker and a gathering after,” said Payne.

This year, the race will be on Saturday November 12. Visit http://www.thegreatbeerdrun.com/ to register.

North Versus South Beer Pairing

Another event held at the Grand Traverse Resort, the North vs. South pairing is a more formal event for TCBW.

“Last year, similar style beers from Short’s and Atwater were paired with dishes coordinated by the Aerie chefs,” explained Blanchfield.

This event, and other formal beer dinners, may require the purchase of a ticket.

Tap Takeovers and Beer Pairings

traverse city beer weekRestaurants and taprooms throughout downtown hold their own events throughout the week.
Takeovers feature not only local breweries, but also
Michigan favorites and other well-known breweries throughout the country. Pairings often combine beer and unique food options: tacos, desserts, cheese, etc.


There are a wide array of other options as well. As events are planned, they will be added to the
Traverse City Beer Week website. Traverse City Beer Week information and highlights can also be found on their Facebook page or by following #HoppyinTC.  

 

 

Sponsored by Traverse City Tourism

Photography courtesy Traverse City Tourism

There was a lot to learn on Sunday as Brewery Ferment hosted Homebrewer’s Day as a part of Traverse City Beer Week.

Bryan Snyder, owner of Bad Teacher Brewing Supply, was on-site to guide attendees through the brewing process. Bad Teacher Brewing Supply recently celebrated its second anniversary and has seen a steady increase in business.

Schedules have slowed down from the summer, fruit has been harvested and the weather has gotten cooler.

“We’re entering our busy season,” stated Snyder.

Bad Teacher Brewing Supply is one of the few brewing supply stores in the area, and also offers educational workshops regularly. Beer week was a great opportunity for Snyder to reach out to a broader audience.

And Brewery Ferment was the perfect location for the event to take place. Dustin Jones, co-owner and head brewer of Brewery Ferment, is known for his experimental small batch brews. Focusing on local ingredients in small batches allows him to stay true to a recipe, without having to worry about large scale distribution.

Jones and Snyder worked together on the homebrewed belgian ale, brewed outside in the snow and rain. Participants were able to see the brewing process from start to finish. Ferment also offered beer specials and had the Lions game on TV.

Brewery Ferment is hosting a variety of other events throughout Traverse City Beer Week. To view the full schedule of events, visit http://www.traversecity.com/events-523/.

There was a lot to learn on Sunday as Brewery Ferment hosted Homebrewer’s Day as a part of Traverse City Beer Week.
Bryan Snyder, owner of Bad Teacher Brewing Supply, was on-site to guide attendees through the brewing process. Bad Teacher Brewing Supply recently celebrated its second anniversary and has seen a steady increase in business.
Schedules have slowed down from the summer, fruit has been harvested and the weather has gotten cooler.
“We’re entering our busy season,” stated Snyder.
Bad Teacher Brewing Supply is one of the few brewing supply stores in the area, and also offers educational workshops regularly. Beer week was a great opportunity for Snyder to reach out to a broader audience.
And Brewery Ferment was the perfect location for the event to take place. Dustin Jones, co-owner and head brewer of Brewery Ferment, is known for his experimental small batch brews. Focusing on local ingredients in small batches allows him to stay true to a recipe, without having to worry about large scale distribution.
Jones and Snyder worked together on the homebrewed belgian ale, brewed outside in the snow and rain. Participants were able to see the brewing process from start to finish. Ferment also offered beer specials and had the Lions game on TV.
Brewery Ferment is hosting a variety of other events throughout Traverse City Beer Week. To view the full schedule of events, visit http://www.traversecity.com/events-523/.