Memorial Day weekend: a weekend that boasts endless activities, events, and happenings under the hopeful curtain of a warm spring sun. Barbeques, boating, backyard hangouts, downtown strolls, outdoor festivals. So, how does one choose what to do?
The staff at Crystal Mountain think people shouldn’t have to choose—they’ll be there waiting with beer, brats, music, and a welcoming community that Saturday, May 27th, when their 12th annual Beer & Brat festival kicks off at four o’clock.
“What we found with our festival is that it’s a good time of day,” says Brian Lawson, Director of Public Relations.
“A lot of people might do an early BBQ or might be opening their cottage that morning, and by the time four o’clock rolls around, they’re ready for a little bit of fun. People can cap off their busy days with some fun and relaxation at our resort.”
The relaxation and fun are guaranteed! Crystal Mountain has hosted this event for going on 12 years, with attendance and activities growing every year. To make things extra special, the resort is celebrating their 60th anniversary. To the resort staff and surrounding community, this casts an even brighter light around everything in 2017.
The festival itself will offer its usual awesome array of Michigan craft—local brat vendors, breweries from all around the state, and local musicians.
Skarcasm, a power trio hailing Traverse City, will be returning this year with some original sounds and rock’n’roll covers. Joining them will be newcomers to the lineup, Lookin’ Back, a Bob Seger tribute band who consider themselves a forward-looking group united to perform Seger’s hits at their highest possible standard.
“This band makes it a point to invite Bob Seger to all of their gigs. And they play certain covers in the same key he would, so if he did happen to show up, there would be a smooth transition into him joining in,” says Lawson.
While enjoying the music, festival goers can enjoy the many smells and tastes offered under the food and beer tents. Honor Family Market, Buntings Cedar Market, Maxbauer Market, Ebel’s, Kaleva Meats, Sander’s Meats, and Mikowski’s Meat Market & Deli will be providing the traditional brat fare and sides, and all are local Michigan markets.
Like the Michigan craft industry in general, Crystal Mountain increases in number of breweries represented every year. And for this 12th year, the event boasts the highest number of first-time-in-attendance breweries, including: Pigeon Hill Brewing Company, Creston Brewery, Big Lake Brewing, Tapistry Brewing, Oddside Ales, Roak Brewing, and Latitude 42 Brewing Company.
“The combination of music, breweries, and the brats are a great way to start the summer. Having it all focused on Michigan makes it special, too,” says Lawson.
And what makes this event unique? It’s perhaps the small details that actually have a huge impact on atmosphere.
“We have a cool venue at the base of the mountain, which I guess is kind of obvious. But as a resort, we tend towards a different atmosphere than most. We’re very family friendly and are surrounded by a tight knit community that has grown up here alongside us. The sense of community—it feels very inclusive here. You can just kind of feel it,” says Lawson.
The event offers a child care camp if parents want to slip away for a bit and set up a blanket on the lawn with beers and brats in hand.
The annual Tesla car show will also happen again this year, but event attendees will now have the opportunity to talk to Tesla and Chevy representatives while test driving on-site the morning before the event.
And although the event happens Saturday, Crystal Mountain will extend the fun into Sunday this year. For the first time, the resort will be hosting Micros on Mountaintop, a Sunday afternoon mini-beerfest at the top of the mountain. The event caters to the 400+ North Mitten Race runners who will be completing their 5k, 10k, and half marathon distances early that morning—but anyone is welcome to buy admission to attend later that afternoon. Local brews, food, and music will greet attendees as soon as they step off the chairlift!
Memorial Day weekend traditionally launches all of the resort’s summer offerings. Mountain biking, golfing, rock climbing, archery (new!), chairlift rides, local craft tours to Iron Fish Distillery and St. Ambrose Cellars, guided rides on the Betsie Valley Trail into Frankfurt—where one can stop at Stormcloud Brewing Company—these are just some of the options available to resort guests.
When visiting, be sure to check out the newest addition to the resort—a brand new section dedicated not only to more rooms for guests, but also a market and restaurant.
“You won’t be able to miss it, [the new building], says Lawson. “It’s the new centerpiece of the village.”
The addition won’t be open for guest use until later in the summer, with the market and restaurant following in the fall, but Lawson says the plan is to have the Grand Opening coincide with their 60th Anniversary celebrations, a true culmination to a great year filled with new things.
In the meantime, kick off the summer in true Michigan style, by heading up north for barbeque, beer, and family at the Beer & Brat festival.
Tickets available on the Crystal Mountain website.
Sponsored by Crystal Mountain Resort