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prolonged enjoyment shorts

prolonged enjoyment shorts

It’s certainly not the clearest looking IPA I’ve encountered, but great lacing with a medium-sized frothy head begs me closer. The beer is almost a muddied amber color, and looks great in the glass. I am being invited to take another slug from this “Prolonged Enjoyment” Session India Pale Ale from Short’s Brewing.

It’s a staple nowadays, these session IPA’s, as we leap into the freshness of the spring season and allow ourselves more of the quaffable beers out there to combat the newfound warmth and sweat that comes with preparing everything for the hot days ahead.

In Prolonged Enjoyment, a mildly fruity smell, almost grape and strawberry-like, wafts up and balances alongside the sesame seed and cracker notes of the malt. It’s a bit bready as well, with a deep, danker, greener note mixed in coming from those hops. The aroma entangles itself with these characteristics and leave you presented with a mild but pleasant smell. It reminds me of the scent I get when walking past a brewery in production.

prolonged enjoyment shortsThe beer is unpretentious and certainly quaffable. The flavor dissolves into a plethora of green character with a touch of spiciness from the hops. It’s the kind of flavor that, when exhaling, you feel like your mouth smells like hops are being ripped open inside of it. The mild breadiness of the malt and the casual overall spiciness breezes by the in background, and the brew leaves you feeling a dry finish and a snappy bitter bite. All I can do is say, “Ahhhhhhhhhh” and reach back for another pull from the glass.

Drink up responsibly and enjoy these relaxing days ahead with this beer in hand for those moments when you just want to refresh yourself in an unhurried manner. Prolonged Enjoyment will then be able to live up to its name for you.

 

Cheers!

 

shortsElk Rapids, Mich. – In true Short’s fashion, just one month in advance of their biggest party of the year, Short’s Brewing Company announces the addition of the Salvacious Planemo Sour Series and Slurm to their 2017 Release Schedule. The Salvacious Planemo Sour Series will begin with the release of Anni Ale 13irteen, a dry hopped American Sour Ale with black currants. Slurm, Short’s first New England style India Pale Ale, will be distributed in May. Both new releases will be served on tap at Short’s Anni Party 13irteen.

A departure from Short’s Anni Ale ‘09 – ‘16, Anni Ale 13irteen will be released first at Short’s thirteenth anniversary party. This American Sour Ale will head to shelves and taps in Michigan and throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin) beginning May 1st.

Fans of past Short’s releases Peachy Pom Pom and Wishful Sinful have much to look forward to. Subsequent Salvacious Planemo Sour Series releases include Exeter, a new American Sour Ale with strawberry and lemon and the eventual return of Critterless. First released in the fall of 2016, Critterless is an American Sour Ale with mango and cherry that quickly proved to be a fan favorite.

shortsOn the other end of the beer spectrum, Short’s Slurm, a juicy, hazy, New England style IPA will also make it’s debut on tap at Short’s Anni Party 13irteen. Packaged in six-packs of 12 oz bottles and kegs, Slurm will only be available in Michigan. According to the company, distribution will take place in May.

Taking place on April 29th, 2017, Short’s Anni Party 13irteen will feature 30 Short’s brews and Starcut Ciders, local food, two specialty Private Stache bottle releases (Terr Bear, a barrel aged sour Wheat Ale fermented with Northern Michigan raspberries and Bourbon Wizard, a barrel aged Barleywine), and performances by Laith Al-Saadi, May Erlewine & The Motivations, and the first ever winner of Short’s Battle of the Bands.

Tickets to Short’s Anni Party 13irteen are available now. Order today at: shortsbrew.com/anniparty.

shortsElk Rapids, Mich. – In true Short’s fashion, just one month in advance of their biggest party of the year, Short’s Brewing Company announces the addition of the Salvacious Planemo Sour Series and Slurm to their 2017 Release Schedule. The Salvacious Planemo Sour Series will begin with the release of Anni Ale 13irteen, a dry hopped American Sour Ale with black currants. Slurm, Short’s first New England style India Pale Ale, will be distributed in May. Both new releases will be served on tap at Short’s Anni Party 13irteen.

A departure from Short’s Anni Ale ‘09 – ‘16, Anni Ale 13irteen will be released first at Short’s thirteenth anniversary party. This American Sour Ale will head to shelves and taps in Michigan and throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin) beginning May 1st.

Fans of past Short’s releases Peachy Pom Pom and Wishful Sinful have much to look forward to. Subsequent Salvacious Planemo Sour Series releases include Exeter, a new American Sour Ale with strawberry and lemon and the eventual return of Critterless. First released in the fall of 2016, Critterless is an American Sour Ale with mango and cherry that quickly proved to be a fan favorite.

shortsOn the other end of the beer spectrum, Short’s Slurm, a juicy, hazy, New England style IPA will also make it’s debut on tap at Short’s Anni Party 13irteen. Packaged in six-packs of 12 oz bottles and kegs, Slurm will only be available in Michigan. According to the company, distribution will take place in May.

Taking place on April 29th, 2017, Short’s Anni Party 13irteen will feature 30 Short’s brews and Starcut Ciders, local food, two specialty Private Stache bottle releases (Terr Bear, a barrel aged sour Wheat Ale fermented with Northern Michigan raspberries and Bourbon Wizard, a barrel aged Barleywine), and performances by Laith Al-Saadi, May Erlewine & The Motivations, and the first ever winner of Short’s Battle of the Bands.

Tickets to Short’s Anni Party 13irteen are available now. Order today at: shortsbrew.com/anniparty.

short's fest

Short’s Fest is the best kind of combination parking lot & lawn party—it’s fun and laid-back, and bonus, the beer is fabulous.

It’s just a pure, simple gathering of family, friends, and community. It coincides with Elk Rapids’ Annual Harbor Days, embracing the town where Short’s outside production began.

The weather is prime, the hot temperatures cooling down a bit later in the evening as fest-goers happily catch the breeze off the water. It creates the perfect atmosphere for listening to the great tunes offered, Short’s beer in hand.

short's fest

Vox Vidorra kicks things off, welcoming everyone with Motown beats and indie style. Up next is Billy Strings, who with his band, amps up the crowd with bluegrass originals that build into peaks of instrumental energy one can’t help but jam out to. And as the sun fades away, AOK is there to set the mood, allowing people to disappear right into the electro-pop feel of the night.

Without the pomp and circumstance of the Anniversary party, Joe Short himself blends in with everyone, and he uses that to flit from one group to the next. Popping in on production facility tours, sitting down on the lawn and listening to the music, and even to jumping on the taps and slinging beers alongside his staff family.

He even makes time to sneak around his production facility to give MittenBrew.com a personal tour (meaning, we get to see all of the gorgeous equipment while Short goads us into taking goofy pictures with him.) We climb up and down the catwalk, pose like Charlie’s Angels, all the while talking about the lighter things about summer—like the Short’s staff regular, early-morning water skiing runs.

On the other hand, it must be noted that it has been a crazy year for Short’s Brewing Company, especially with the move into multi-state distribution. So much growth and change—everyone has had to adjust to the new venture. But with time, comes routine.

“You know, we’re starting to see a slow-down. Everything is smoothing out,” says Short.

In talking with Pauline Knighton, Sales Coordinator, she gave more detail into how the new distribution project has significantly improved.

“One huge change, which has been very beneficial, is that we have two out-of-state reps working the market. It’s a complete game-changer. Now we have point people and we’re able to physically build relationships that I wasn’t capable of doing, but that all of the new accounts deserve.”

It’s a lot to adjust to, but the Short’s staff has been working hard to make all of these changes beneficial to everyone. And if the result is increasing the reach of Short’s beer, then everyone wins.

And the beer and cider is always surprising, creative, and delicious. Mainlines like Nicie and Huma Lupa Licious were joined by newer pub pours and gourmets. Anduril, a dry-hopped sour, seemed to be the crowd favorite, with attendees loving the tartness combined with the citrusy aroma. On the gourmet end, Nectar de La Vida offered an extra punch to its key lime and agave nectar notes with a tequila barrel-aged gravity.

Whatever one’s tastes, there was a dynamic portfolio of Short’s beers to choose from and salute the season.

And fall is on its way already, with Bellaire Brown hitting the shelves and Autumn Ale arriving soon after. Next year’s master brew schedule is in the works, and according to Short, “It’s already been changed seven times.”

But in the meantime, in a year of new adventures and new happenings, it was nice to have the tradition of Short’s Fest to mark the beginning of the end of summer.

 

Photography: Kaitlyn Rickman

Psychedelic cat grass

Elk Rapids, Mich. – Short’s Brewing Company of Bellaire and Elk Rapids, MI announces distribution of Psychedelic Cat Grass, a triple dry hopped American India Pale Ale. Billed as a “Without Delay IPA,” Short’s plans to package and distribute the beer within 24 hours; allowing customers to enjoy this beer on the same day it was packaged, resulting in out-of-this world freshness.

The brewery describes Psychedelic Cat Grass as a triple dry hopped American India Pale Ale first brewed for HopCat. Aromas of pineapple, mango, and grapefruit accompany the brew’s slightly hazy, pale orange color and lasting white head. A dry finish is preceded by balanced flavors of tropical fruit and bitter hops.
The idea to package and distribute a beer in one day came from Short’s Partner, Scott Newman-Bale. “We originally talked about executing this at our pub only, but in true Short’s fashion we decided to push ourselves further and extend this to the state of Michigan and beyond. Why not go all in and see just how psychedelic we can get?!”
According to Newman-Bale, the company plans to send Psychedelic Cat Grass to any of their current distributors willing to take on the challenge of same day distribution. So far this includes Short’s longtime Michigan distributor, Imperial Beverage. Full distribution information will be posted on Short’s website at a later date. Psychedelic Cat Grass will also be served on tap at Short’s Bellaire pub and for sale in bottles at the pub and Short’s Mart, Short’s Bellaire “brewtique.”
Psychedelic Cat Grass will be distributed in six-packs of 12 oz bottles and a limited number of kegs on August 17th, 2016. The label artwork for this IPA is three dimensional and each six-pack includes its own pair of 3D glasses. An earlier batch of Psychedelic Cat Grass will be served on tap at the Michigan Brewers Guild 2016 Summer Beer Festival in Ypsilanti, MI on July 22nd and 23rd, at Tribes Beer Fest held at Tribes Alehouse in Chicago, IL on July 23rd, and at HopCat locations.

Psychedelic cat grass

Elk Rapids, Mich. – Short’s Brewing Company of Bellaire and Elk Rapids, MI announces distribution of Psychedelic Cat Grass, a triple dry hopped American India Pale Ale. Billed as a “Without Delay IPA,” Short’s plans to package and distribute the beer within 24 hours; allowing customers to enjoy this beer on the same day it was packaged, resulting in out-of-this world freshness.

The brewery describes Psychedelic Cat Grass as a triple dry hopped American India Pale Ale first brewed for HopCat. Aromas of pineapple, mango, and grapefruit accompany the brew’s slightly hazy, pale orange color and lasting white head. A dry finish is preceded by balanced flavors of tropical fruit and bitter hops.

The idea to package and distribute a beer in one day came from Short’s Partner, Scott Newman-Bale. “We originally talked about executing this at our pub only, but in true Short’s fashion we decided to push ourselves further and extend this to the state of Michigan and beyond. Why not go all in and see just how psychedelic we can get?!”

According to Newman-Bale, the company plans to send Psychedelic Cat Grass to any of their current distributors willing to take on the challenge of same day distribution. So far this includes Short’s longtime Michigan distributor, Imperial Beverage. Full distribution information will be posted on Short’s website at a later date. Psychedelic Cat Grass will also be served on tap at Short’s Bellaire pub and for sale in bottles at the pub and Short’s Mart, Short’s Bellaire “brewtique.”

Psychedelic Cat Grass will be distributed in six-packs of 12 oz bottles and a limited number of kegs on August 17th, 2016. The label artwork for this IPA is three dimensional and each six-pack includes its own pair of 3D glasses. An earlier batch of Psychedelic Cat Grass will be served on tap at the Michigan Brewers Guild 2016 Summer Beer Festival in Ypsilanti, MI on July 22nd and 23rd, at Tribes Beer Fest held at Tribes Alehouse in Chicago, IL on July 23rd, and at HopCat locations.

Elk Rapids, Mich. – Short’s Brewing Company of Elk Rapids, Michigan will be throwing their annual bash in the village of Elk Rapids on August 6th, 2016. Now in its 7th year, Short’s Fest will again be held at the Short’s Production Facility on Industrial Park Drive from 5-11 pm.

Short’s Fest takes place on the last day of Elk Rapids Harbor Days, a community festival that celebrates the beauty of this area. Joe Short sees the festival as a way to celebrate with the community, as well as invite attendees to experience the Production Facility in a way that is not usually available to them.

shorts fest

“Short’s Fest gives us the opportunity to showcase our production facility, which is normally not open to the public. We love being able to invite people in for a behind the scenes look at what goes on there. It’s especially exciting to put on Short’s Fest during the 61st Annual Harbor Days, where the whole community comes together to celebrate our area and just have a great time.”

The event will offer Short’s Brews and Starcut Ciders, local food trucks including Short’s own Woj’s Weiners, production facility tours, and live music from Billy Strings, Vox Vidorra, and AOK.

New this year is an Early Bird ticket option. This ticket includes early entry to the festival at 4 pm, a 500mL bottle of a secret specialty release, and 7 tokens to be used for beer or cider.

Short’s Fest tickets will only be available online this year, and the brewery anticipates the event will sell out. Short’s encourages early purchase of tickets to ensure those interested will be able to attend the event.

For more information about Short’s Fest, please visit shortsbrewing.com/shortsfest.

shorts fest

shorts brewing

Short’s Brewing Company

Nicie – An American Wheat Ale Brewed with Orange Zest, Lemon Zest, Coriander, and Peppercorn

It is certainly hazy, but not cloudy. It is certainly golden, but with more of a yellow brightness. It certainly has a fluffy looking white head, but it’s not stacked up high in your glass. Before me is a beer that looks like summer and I’m delighted to partake.

My first thought when sipping became, “Zesty indeed!” As an American-style wheat ale, Nicie gets its kick from both the orange and lemon zest, with the added underbelly of coriander and peppercorn to lift it further. The coriander is oh-so-wonderful in particular with the orange zest notes in the flavor.

shorts brewing

The nose is a bit more mysterious as it only really emits the coriander and stronger peppercorn notes. The spicing  almost gives me the impression of sniffing a meal. Though it doesn’t exactly smell “savory,” the spices lean towards that end of the aroma spectrum.

As I swirl I can hear the carbonation rise up near my face and fizzle at me. Swallowing the beer gives me the eerie impression that I’ve drunk more in one swallow than I had originally intended. The flavors start out strong until you begin the swallowing process and the spritz and zest and wheat smoothness takes over to create a quaffable beer. The carbonation levels feel as though I get a zip along my tongue, but at the same time I don’t have to worry about the constant urge to belch in 10 minutes.

The dosing of the spices is truly magnificent, and I’m finding myself enjoying this beer more and more by the minute. When I think of an American Wheat, this is what I’d hope for (granted I know they have added more spices than in a traditional American wheat) and it feels like a pleasant blend between an American style wheat beer and a Belgian Witbier—in color, carbonation levels, and flavor.

shorts brewingWhy yes, I WOULD pair this little brew with food. A filet of a mild fish such as Mahi Mahi would be stellar, and I’d even take a guess that this beer would fit nicely with pistachio ice cream, using the cream to cut the peppercorn spice. The salty pistachios would lend their saltiness to the beer, giving it an almost Gose beer style kind of enhancement.

To top it all off, the Montecristo White Series cigar would be a fine cigar choice to pair with this brew. Using the orange zest and the peppercorn notes of Nicie to meld with the distinctive woodiness and hint of peppercorn notes of the Montecristo White, the imbiber would find a refreshing, yet complementary, experience.

 


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