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reopening

Bellaire, Mich. – Following the Governor’s orders, Short’s Bellaire Pub will reopen this Friday, May 22 just in time for the holiday weekend. The Short’s team are going above and beyond government mandates for the safety of our staff and patrons as a result of COVID-19. 

The biggest change—moving to reservations only and limiting group sizes to 10 people or less. 

“We’re doing everything we can to keep our patrons and our staff safe. We want to thank everyone in advance for their patience and grace, and for adhering to our new rules. We reserve the right to refuse service to any guest that refuses to comply with our new normal.” Said Erin Kuethe, the General Manager at Short’s Pub. 

 

Guest Changes: 

– Guests will be only be allowed in the pub when they are dining, and are asked to remain home if 

they are, or have recently been sick 

– Guests will be legally required to wear a mask, unless they are at their table eating and drinking 

– Reservations only—Guests will be required to book online (see below for details) – QR Codes will be visible on-premise and take guests to an online menu 

No waiting areas—Guests encouraged to wait in vehicles or go for a walk while waiting for a text notification that their table is ready 

– Limit party sizes to groups of 10 or less 

– Take out window will remain open for growler fills, packaged product, and to go orders 

– Expanded take out menu options for large groups 

– Food and beverage delivery available for Bellaire addresses 

– Curbside pick up available in designated spots behind the pub 

Condiment caddies will be replaced with single serve salt, pepper, parmesan, and red pepper 

flakes—available upon request 

– *Some menu items are subject to change based on supply availability 

 

Pub Changes: 

– New Hours 

– Sun-Thur 11am-9pm – Friday & Saturday 11am-10pm 

– Moving to all single-use menus or laminated menus that are sanitized between guests 

– Dining room capacity has been reduced to less than 50% 

– At least 6 feet between each table

– X’s on the floor will indicate 6 foot separation 

– Removal of barstools, pool table, and gaming areas 

– Installation of plexiglass guards at the host stand and North bars 

– Each shift will have a designated cleaner to clean and sanitize work surfaces, shared surfaces, and bathrooms CONSTANTLY. This will go above and beyond normal sanitation practices. 

 

Short’s Mart Changes: 

– Shoppers will be legally required to wear a mask 

– Short’s Mart will be limited to 4 patrons at a time 

– Mart door will be used for Exit Only 

– Guests will be asked to not handle the merchandise 

– All Short’s Mart merch can be ordered online (see link below) 

– Tuesdays from 10am-12pm will be open for vulnerable guests, which currently include people over 60, pregnant women, and those with chronic conditions like heart disease, diabetes, and lung disease. 

 

Employee Practices: 

– Staff will be required to wear masks at all times 

– All employees are required to stay home if they are sick 

– All employees will have their temperature taken and complete the health departments questionnaire before beginning their shift 

– Silverware will be rolled using single-use gloves 

For Reservations visit: https://www.shortsbrewing.com/reservations/ 

For more information regarding the pub reopening, please visit our Rules/FAQ page: https://www.shortsbrewing.com/reservations/ 

 

 

About Short’s Brewing Company 

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. The brewery is known widely for their flagship and experimental brews including Soft Parade, Local’s Light, and Huma Lupa Licious. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan. 

Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in 2014 and Beaches Hard Seltzer in 2019. Both brands push the boundaries of ingredients and fermentation innovation to create unique, premium beverages.

shorts brewing

Elk Rapids, Mich. – Just in time for summer adventure, Short’s Brewing Co has released a brand-new variety pack featuring some brand-new brews and a flagship favorite. Refreshin’ Session is lo-cal, lo-carb, and lo-abv variety pack featuring Local’s Light, Furry Buddy, Lil’ Huma, and Soft Parade Seltzer. It’s truly Short’s guide for the long game, with something for everyone. 

“This 12 pack is a one-stop-shop, pick one up and you’re good to go. Approved by moms and dads, neighbors, colleagues, coaches, athletes, teachers, other brewers, your grandma, and yes—even aliens.” said Joe Short, Front Man and Creative Engineer of Short’s Brewing Co. “It’s the ultimate summer session party pack for long days on the water or the trail, and it’s just at home at the family BBQ.” 

Lil’ Huma, Furry Buddy, and Soft Parade Seltzer are making their debut into the Short’s Brewniverse, and are only available in this limited variety pack. 

Lil’ Huma, a takedown from our flagship Huma Lupa Licious, is a session IPA with a 4.5% abv, 95 calories, and 4 carbs. 

Furry Buddy is a light stout with 4.9% abv, 115 calories, and 6 carbs. 

Soft Parade Seltzer is a light, refreshing take on our flagship fruit ale and is brewed with blackberries, blueberries, strawberries, and raspberries with 5.5% abv, 95 calories, and only 2 carbs. 

Local’s Light—our flagship American Lager at 5.2% abv, 110 calories, and 3 carbs. 

Find our Refreshin’ Session variety pack starting the week of April 27th. This is a limited release, so grab it before it’s gone this summer! You can find the pack at retailers across Michigan, Wisconsin, and Colorado, including local beer stores and large grocery retailers. Or, if you’re in northern Michigan, visit our online store to have beer delivered right to your doorstep. 

For more information about Short’s Brewing Company, please visit www.shortsbrewing.com. 

For more information about Short’s Beer Delivery program, please visit store.shortsbrewing.com and click the BEER DELIVERY tab. 

About Short’s Brewing Company 

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids  Production Facility. The brewery is known widely for their flagship and experimental brews including Soft Parade, Local’s Light, and Huma Lupa Licious. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan. Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in 2014 and Beaches Hard Seltzer in 2019. Both brands push the boundaries of ingredients and fermentation innovation to create unique, premium beverages. 

 

hand sanitizer

Grand Rapids distillery has converted from producing craft spirits to Michigan-made hand sanitizer

 

Grand Rapids, Michigan – Over the course of the last month, Long Road Distillers has shifted from producing Michigan-made craft spirits to Michigan-made hand sanitizer in order to help meet the tremendous needs of the community during the current outbreak. To help speed up the process, the Grand Rapids distillery has partnered with several Michigan breweries to provide beer that can be distilled and converted into ethyl alcohol, the primary ingredient in hand sanitizer.

“We have all of the equipment on site to produce hand sanitizer from scratch,” said Jon O’Connor, co-owner of Long Road Distillers. “Our two large stills allow us to take fermented grain or fruit and turn it into 190 proof neutral spirit, much like we do in the process of producing our vodka.”

For Long Road, the pinch point in speeding up production is fermentation capacity. To overcome that roadblock, they are now working with several Michigan breweries who are providing beer that can be run through the still. To date, Long Road has partnered with The Mitten Brewing Company, Founders Brewing Company, Perrin Brewing Company and Shorts Brewing Company. Some of the beer had been kegged for restaurant use, while some was brewed by the companies specifically for the purpose of distilling into sanitizer.

hand sanitizer

“The craft beverage world has always been about creativity, excellence and service,” said Chris Andrus, co-owner of The Mitten Brewing Company. “This effort is just a natural extension of that; quickly working together to solve problems and meet a need in our community.”

So far, Long Road Distillers has worked with nearly 300 health care providers, nursing homes, grocers, social service agencies and other essential businesses to provide sanitizer to keep patients, residents, employees and customers safe. Their ability to offer this is due in large part to those who have come to the support of the distillery at this time.

“We’re fortunate to have such a collaborative beverage community in Michigan!” exclaimed Kyle VanStrien, co-owner of Long Road Distillers. “The willingness of our friends to step up and help us in this effort has certainly been one of the brightest silver linings during these difficult days.”

Long Road Hand Sanitizer is available for purchase in individual spray bottles and in bulk refill jugs, with primary focus given to front-line providers and essential businesses and their employees at this time. Interested organizations may submit inquiries about procuring sanitizer through Long Road’s website: www.LongRoadDistillers.com/handsanitizer/

A limited number of individual spray bottles are being sold to the public through the distillery’s weekly take-out service, and orders must be placed in advance through the takeout link on their website. Pick-up of sanitizer, as well as cocktail kits and bottles-to-go are offered Thursdays (12-5p) and Fridays (12-6p) in Grand Rapids, and Saturdays (10a-2p) from their Grand Haven location. Long Road Hand Sanitizer can also be found at several local retailers.

About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their Grand Rapids and Grand Haven Tasting Rooms, and visitors can enjoy samples of their spirits and purchase merchandise and bottles to-go at their Boyne City Tasting Room.  For more information, visit www.LongRoadDistillers.com or find Long Road Distillers on Facebook or Instagram @longroadgr.

 

psychedelic cat grass

Elk Rapids, Mich. – Short’s Brewing Co. announces the 4th annual release of their #WithoutDelayIPA, Psychedelic Cat Grass. Packaged, distributed, and often consumed within 24 hours in Michigan, Psychedelic Cat Grass is the freshest India Pale Ale imaginable in distribution. This year, packaging of Psychedelic Cat Grass will begin at 12:01 am on Friday, May 17th with distribution to take place throughout the day in Michigan and the following week in Short’s expanded distribution footprint.

According to Pauline Knighton-Prueter, Short’s Brewing Co. Sales Manager, “Short’s is all about pushing the limits and doing crazy awesome things in the name of good, fresh beer. This project brings the Short’s staff together as it is an ultimate teamwork exercise, and each year, that is my favorite part about this day. We also want to give a shout out of appreciation to all of our distribution partners, drivers, and pilots who help us make this project a reality each year.”

Psychedelic Cat Grass (7.6% ABV – 72 IBU) is a triple dry hopped American India Pale Ale first brewed for HopCat. Aromas of pineapple, mango, and grapefruit accompany the brew’s slightly hazy, pale orange color and lasting white head. A dry finish is preceded by balanced flavors of tropical fruit and bitter hops.

This year, Psychedelic Cat Grass will be released throughout Michigan within 24 hours, while select locations will receive it throughout the Great Lakes Region also on Friday, May 17th. For the absolute freshest Psychedelic Cat Grass, visit Short’s Pull Barn at their production facility in Elk Rapids for beer right off the line shortly after midnight. Full distribution of the beer in the Great Lakes Region and Florida will take place the following week.

Visit shortsbrewing.com/events/ for a full list of Short’s events. Check shortsbrewing.com/psychedeliccatgrass2019/ for an up-to-date map of accounts receiving Psychedelic Cat Grass.

prolonged enjoyment shorts

prolonged enjoyment shorts

It’s certainly not the clearest looking IPA I’ve encountered, but great lacing with a medium-sized frothy head begs me closer. The beer is almost a muddied amber color, and looks great in the glass. I am being invited to take another slug from this “Prolonged Enjoyment” Session India Pale Ale from Short’s Brewing.

It’s a staple nowadays, these session IPA’s, as we leap into the freshness of the spring season and allow ourselves more of the quaffable beers out there to combat the newfound warmth and sweat that comes with preparing everything for the hot days ahead.

In Prolonged Enjoyment, a mildly fruity smell, almost grape and strawberry-like, wafts up and balances alongside the sesame seed and cracker notes of the malt. It’s a bit bready as well, with a deep, danker, greener note mixed in coming from those hops. The aroma entangles itself with these characteristics and leave you presented with a mild but pleasant smell. It reminds me of the scent I get when walking past a brewery in production.

prolonged enjoyment shortsThe beer is unpretentious and certainly quaffable. The flavor dissolves into a plethora of green character with a touch of spiciness from the hops. It’s the kind of flavor that, when exhaling, you feel like your mouth smells like hops are being ripped open inside of it. The mild breadiness of the malt and the casual overall spiciness breezes by the in background, and the brew leaves you feeling a dry finish and a snappy bitter bite. All I can do is say, “Ahhhhhhhhhh” and reach back for another pull from the glass.

Drink up responsibly and enjoy these relaxing days ahead with this beer in hand for those moments when you just want to refresh yourself in an unhurried manner. Prolonged Enjoyment will then be able to live up to its name for you.

 

Cheers!

 

shortsElk Rapids, Mich. – In true Short’s fashion, just one month in advance of their biggest party of the year, Short’s Brewing Company announces the addition of the Salvacious Planemo Sour Series and Slurm to their 2017 Release Schedule. The Salvacious Planemo Sour Series will begin with the release of Anni Ale 13irteen, a dry hopped American Sour Ale with black currants. Slurm, Short’s first New England style India Pale Ale, will be distributed in May. Both new releases will be served on tap at Short’s Anni Party 13irteen.

A departure from Short’s Anni Ale ‘09 – ‘16, Anni Ale 13irteen will be released first at Short’s thirteenth anniversary party. This American Sour Ale will head to shelves and taps in Michigan and throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin) beginning May 1st.

Fans of past Short’s releases Peachy Pom Pom and Wishful Sinful have much to look forward to. Subsequent Salvacious Planemo Sour Series releases include Exeter, a new American Sour Ale with strawberry and lemon and the eventual return of Critterless. First released in the fall of 2016, Critterless is an American Sour Ale with mango and cherry that quickly proved to be a fan favorite.

shortsOn the other end of the beer spectrum, Short’s Slurm, a juicy, hazy, New England style IPA will also make it’s debut on tap at Short’s Anni Party 13irteen. Packaged in six-packs of 12 oz bottles and kegs, Slurm will only be available in Michigan. According to the company, distribution will take place in May.

Taking place on April 29th, 2017, Short’s Anni Party 13irteen will feature 30 Short’s brews and Starcut Ciders, local food, two specialty Private Stache bottle releases (Terr Bear, a barrel aged sour Wheat Ale fermented with Northern Michigan raspberries and Bourbon Wizard, a barrel aged Barleywine), and performances by Laith Al-Saadi, May Erlewine & The Motivations, and the first ever winner of Short’s Battle of the Bands.

Tickets to Short’s Anni Party 13irteen are available now. Order today at: shortsbrew.com/anniparty.

shortsElk Rapids, Mich. – In true Short’s fashion, just one month in advance of their biggest party of the year, Short’s Brewing Company announces the addition of the Salvacious Planemo Sour Series and Slurm to their 2017 Release Schedule. The Salvacious Planemo Sour Series will begin with the release of Anni Ale 13irteen, a dry hopped American Sour Ale with black currants. Slurm, Short’s first New England style India Pale Ale, will be distributed in May. Both new releases will be served on tap at Short’s Anni Party 13irteen.

A departure from Short’s Anni Ale ‘09 – ‘16, Anni Ale 13irteen will be released first at Short’s thirteenth anniversary party. This American Sour Ale will head to shelves and taps in Michigan and throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin) beginning May 1st.

Fans of past Short’s releases Peachy Pom Pom and Wishful Sinful have much to look forward to. Subsequent Salvacious Planemo Sour Series releases include Exeter, a new American Sour Ale with strawberry and lemon and the eventual return of Critterless. First released in the fall of 2016, Critterless is an American Sour Ale with mango and cherry that quickly proved to be a fan favorite.

shortsOn the other end of the beer spectrum, Short’s Slurm, a juicy, hazy, New England style IPA will also make it’s debut on tap at Short’s Anni Party 13irteen. Packaged in six-packs of 12 oz bottles and kegs, Slurm will only be available in Michigan. According to the company, distribution will take place in May.

Taking place on April 29th, 2017, Short’s Anni Party 13irteen will feature 30 Short’s brews and Starcut Ciders, local food, two specialty Private Stache bottle releases (Terr Bear, a barrel aged sour Wheat Ale fermented with Northern Michigan raspberries and Bourbon Wizard, a barrel aged Barleywine), and performances by Laith Al-Saadi, May Erlewine & The Motivations, and the first ever winner of Short’s Battle of the Bands.

Tickets to Short’s Anni Party 13irteen are available now. Order today at: shortsbrew.com/anniparty.

short's fest

Short’s Fest is the best kind of combination parking lot & lawn party—it’s fun and laid-back, and bonus, the beer is fabulous.

It’s just a pure, simple gathering of family, friends, and community. It coincides with Elk Rapids’ Annual Harbor Days, embracing the town where Short’s outside production began.

The weather is prime, the hot temperatures cooling down a bit later in the evening as fest-goers happily catch the breeze off the water. It creates the perfect atmosphere for listening to the great tunes offered, Short’s beer in hand.

short's fest

Vox Vidorra kicks things off, welcoming everyone with Motown beats and indie style. Up next is Billy Strings, who with his band, amps up the crowd with bluegrass originals that build into peaks of instrumental energy one can’t help but jam out to. And as the sun fades away, AOK is there to set the mood, allowing people to disappear right into the electro-pop feel of the night.

Without the pomp and circumstance of the Anniversary party, Joe Short himself blends in with everyone, and he uses that to flit from one group to the next. Popping in on production facility tours, sitting down on the lawn and listening to the music, and even to jumping on the taps and slinging beers alongside his staff family.

He even makes time to sneak around his production facility to give MittenBrew.com a personal tour (meaning, we get to see all of the gorgeous equipment while Short goads us into taking goofy pictures with him.) We climb up and down the catwalk, pose like Charlie’s Angels, all the while talking about the lighter things about summer—like the Short’s staff regular, early-morning water skiing runs.

On the other hand, it must be noted that it has been a crazy year for Short’s Brewing Company, especially with the move into multi-state distribution. So much growth and change—everyone has had to adjust to the new venture. But with time, comes routine.

“You know, we’re starting to see a slow-down. Everything is smoothing out,” says Short.

In talking with Pauline Knighton, Sales Coordinator, she gave more detail into how the new distribution project has significantly improved.

“One huge change, which has been very beneficial, is that we have two out-of-state reps working the market. It’s a complete game-changer. Now we have point people and we’re able to physically build relationships that I wasn’t capable of doing, but that all of the new accounts deserve.”

It’s a lot to adjust to, but the Short’s staff has been working hard to make all of these changes beneficial to everyone. And if the result is increasing the reach of Short’s beer, then everyone wins.

And the beer and cider is always surprising, creative, and delicious. Mainlines like Nicie and Huma Lupa Licious were joined by newer pub pours and gourmets. Anduril, a dry-hopped sour, seemed to be the crowd favorite, with attendees loving the tartness combined with the citrusy aroma. On the gourmet end, Nectar de La Vida offered an extra punch to its key lime and agave nectar notes with a tequila barrel-aged gravity.

Whatever one’s tastes, there was a dynamic portfolio of Short’s beers to choose from and salute the season.

And fall is on its way already, with Bellaire Brown hitting the shelves and Autumn Ale arriving soon after. Next year’s master brew schedule is in the works, and according to Short, “It’s already been changed seven times.”

But in the meantime, in a year of new adventures and new happenings, it was nice to have the tradition of Short’s Fest to mark the beginning of the end of summer.

 

Photography: Kaitlyn Rickman