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Elk Rapids, Mich. – Family owned Short’s Brewing Company, known for producing fearlessly creative beers in the hinterlands of Northern, MI, has found themselves abreast a recent political scandal involving popular flagship IPA, Huma Lupa Licious®.

Over the past week, Short’s Brewing Company has received thousands of emails and phone calls about Huma’s involvement in the FBI investigation that led to the discovery of new emails potentially related to Hillary Clinton’s use of a private email server while she was Secretary of State.

Recent quotes from GOP candidate Donald Trump: “Thank you, Huma. Good job, Huma” have put Huma at the center of this heated political debacle.

scandal_v5.png

Short’s Brewing Co.’s CEO, Joe Short was available for comment, “The implication that Huma was involved in anything but tasting really good, is totally false. I totally see why Hillary picked Huma for her assistant though. Huma has assisted me for years, and I stand by it!”

Short’s also went on to add that it is a bipartisan company, and prefers to stay politically neutral, although highly encourages everyone to actively and thoughtfully participate in our elections.

The Real Huma®

Huma Lupa Licious® (7.7% ABV – 96 IBU) Huma Lupa Licious’ name derives from the hop plant, Humulus lupulus. It is brewed with five different hop varieties: Centennial, Columbus, Chinook, Cascade, and Palisade. Huma is known for having an intense bitterness that is balanced by a rich malty flavor. A citrus and floral aroma complements the unique qualities of Short’s flagship India Pale Ale.

Huma Lupa Licious is the product of Joe Short wanting to create the ultimate IPA experience. Originally, Huma Lupa Licious was named Humulus Lupulus Maximus, and went through several recipe changes before settling on the recipe we know and love today.

For more information regarding Huma® please visit www.shortsbrewing.com/HumaScandal

Elk Rapids, Mich. – Family owned Short’s Brewing Company, known for producing fearlessly creative beers in the hinterlands of Northern, MI, has found themselves abreast a recent political scandal involving popular flagship IPA, Huma Lupa Licious®.

Over the past week, Short’s Brewing Company has received thousands of emails and phone calls about Huma’s involvement in the FBI investigation that led to the discovery of new emails potentially related to Hillary Clinton’s use of a private email server while she was Secretary of State.

Recent quotes from GOP candidate Donald Trump: “Thank you, Huma. Good job, Huma” have put Huma at the center of this heated political debacle.

scandal_v5.png

Short’s Brewing Co.’s CEO, Joe Short was available for comment, “The implication that Huma was involved in anything but tasting really good, is totally false. I totally see why Hillary picked Huma for her assistant though. Huma has assisted me for years, and I stand by it!”

Short’s also went on to add that it is a bipartisan company, and prefers to stay politically neutral, although highly encourages everyone to actively and thoughtfully participate in our elections.

The Real Huma®

Huma Lupa Licious® (7.7% ABV – 96 IBU) Huma Lupa Licious’ name derives from the hop plant, Humulus lupulus. It is brewed with five different hop varieties: Centennial, Columbus, Chinook, Cascade, and Palisade. Huma is known for having an intense bitterness that is balanced by a rich malty flavor. A citrus and floral aroma complements the unique qualities of Short’s flagship India Pale Ale.

Huma Lupa Licious is the product of Joe Short wanting to create the ultimate IPA experience. Originally, Huma Lupa Licious was named Humulus Lupulus Maximus, and went through several recipe changes before settling on the recipe we know and love today.

For more information regarding Huma® please visit www.shortsbrewing.com/HumaScandal

Short’s Brewing Company’s parties are legendary in the state of Michigan, especially since they are never one and the same. While the anniversary party can be described as brilliant madness to kick off the spring and summer, Short’s Fest, which took place at the Short’s production facility, is the relaxing come-down from all of the mania.

Well, mostly.

There were still a lot of things to do, but the atmosphere was definitely one of kicking back with a good brew in hand. Short’s staff, marked in their blue festival t-shirts, were easy to spot, whether they were pouring beer, talking with festival goers or giving tours of the production facility.

“It’s about having a really good, relaxed time. A lot of people still working, but a lot of people out just talking and drinking, too,” said Scott Newman-Bale, Short’s partner and business developer.

“I was on the tour, and it was great—really thorough! But then I ran out of beer, so I came back outside,” said Peter Manthei, an attendee from Beards Brewery in Petoskey.

And of course, the drinking options were many. There were not only the usual summer favorites like Nicie Spicie and Space Rock, but also new releases specifically for Short’s Fest. Mega la Mucho, an Imperial Pilsner with lemon and orange zest, joins the summer series with some sweet and citrusy aromas and flavors. Blanco Suave is a Belgian Wit brewed with lime, agave, coriander, tangerine peel, and grains of paradise, another great complement to this celebration of summertime.

Alongside all of the beers were also concoctions from Short’s newest brand, Starcut Ciders. The appearance of Starcut Ciders at Short’s Fest begins the August countdown to the bottle release happening at the end of the month.

“We’ve had Starcut at a few festivals, and the response has just been great. We’re all getting ready for the launch coming August 30,” said Bridgett Beckwith, Director of Marketing at Short’s.

Short’s Fest also seemed to be the marker for Short’s employees to start thinking about the next year. According to Newman-Bale, the team has already begun discussions around the brewing schedule.

“There are a lot of opinions,” he said, laughing. “Over 300 recipes to choose from, and we’re looking back to some of our older recipes as well.”

He refused to get any more specific than that, but knowing the levels of creativity that Short’s normally delivers, it’s safe to say we can all be excited for next year’s mysteries and adventures.

Excellent performances from The Moxie Strings, Luke Winslow-King and Joe Hertler and The Rainbow Seekers provided fun and easy listening all evening, with fest-goers lounging on the green space or dancing in front of the stage, beer and cider in hand. Fireworks from the surrounding Harbor Days festivities added to the celebration atmosphere, making it truly a glorious night to drink Michigan craft.

https://player.vimeo.com/video/127611326
Short’s Brewing Company celebrated its 11th year of business in Bellaire during their anniversary party on Saturday. Ticket holders to the sold out event flooded the Bridge Street to partake in the festivities. Where last year’s party celebrated ten years of steady growth, this year’s celebration turned the focus back to the future, and what the brewery hopes to accomplish in the decade to follow.
“This day is just packed with a lot of emotion,” said owner Joe Short.
Along with the stresses that come with throwing a party for thousands of guests (which Short was grateful to say were allayed by the brewery’s dedicated staff), Short’s mind was on the weight of the brewery’s future endeavors. Short’s sights are shifting from growing the brewery to giving back to the communities of Bellaire and the state of Michigan.
“Once the growth part [of running the brewery] is done, I think the management of the company will be easier, and then we can put our energies not in growing the brewery, but in growing the community,” said Short.
Part of that effort began right with the anniversary party, which doubled as a fundraiser for the Bellaire Downtown Development Authority (DDA). Fifty percent of the profits from the party were donated to the DDA with the aim of improving the village’s infrastructure and growing businesses.
Those who attended contributed to this effort by enjoying 16-ounce pours of 20 different brews, seven of which were limited releases made especially for the anniversary party, as well as 10 different Starcut ciders. Attendees also had access to a bottled specialty release — an imperial gose called “The Creepster” brewed with apricot, orange, lemongrass, pink Himalayan sea salt and coriander. Food was available via a number of local food trucks as well as a special menu in the Short’s pub. All of the above boasted long lines of demanding attendees throughout the six-hour duration of the party.
Local bands The Accidentals, Vulfpeck and Greensky Bluegrass provided tunes. They performed on a colossal stage with dazzling lights, and could be heard throughout the entire grounds of the party, even over the roar of thousands of conversations.
In between the entertainment, Short delivered his State of the Brewery address. Short’s speech followed a video that riffed off of the 1985 film “Back to the Future.” After the video, Short came up on stage with his young son Simon, who adorably checked the mic before Short began his speech.
“He has no idea he’s in training right now,” joked Short.
Short went on to express gratitude for everyone who played an integral role in the success of the anniversary party (including a quick shout out to “planet earth and the milky way galaxy” for providing the day’s beautiful weather) as well as the success of the brewery over the last 11 years. Then he broke down the brewery’s success in numbers.
In the last eleven years, the brewery has experienced a 4,210 percent growth in sales, and a 2,083 percent growth in number of employees (making Short’s one of the top ten employers in Antrim County). Short’s has brewed 29 million pints of almost 400 different kinds of beer, 136 of which were made in the last year. Needless to say, in the last decade Short’s Brewing Company has experienced exponential growth internally, not to mention the numerous ways in which it has contributed to the surrounding community.
Short’s focus then shifted to the brewery’s goals for the future. The hope for the years to come is for the brewery to “stay awesome hungry.”
“Not only do I want to leave this place and planet earth in better shape than when we found it,” Short said, lifting his gaze from his notes to look deliberately at the audience. “I believe it is our responsibility.”
In the next years, Short’s will continue to increase the scope of its operations, including expanding its pub space and merchandise mart, while still remaining “Michigan only, Michigan forever.” As the company grows, its intent is to give back to the community and state which facilitated that growth.

https://player.vimeo.com/video/127611326

Short’s Brewing Company celebrated its 11th year of business in Bellaire during their anniversary party on Saturday. Ticket holders to the sold out event flooded the Bridge Street to partake in the festivities. Where last year’s party celebrated ten years of steady growth, this year’s celebration turned the focus back to the future, and what the brewery hopes to accomplish in the decade to follow.

“This day is just packed with a lot of emotion,” said owner Joe Short.

Along with the stresses that come with throwing a party for thousands of guests (which Short was grateful to say were allayed by the brewery’s dedicated staff), Short’s mind was on the weight of the brewery’s future endeavors. Short’s sights are shifting from growing the brewery to giving back to the communities of Bellaire and the state of Michigan.

“Once the growth part [of running the brewery] is done, I think the management of the company will be easier, and then we can put our energies not in growing the brewery, but in growing the community,” said Short.

Part of that effort began right with the anniversary party, which doubled as a fundraiser for the Bellaire Downtown Development Authority (DDA). Fifty percent of the profits from the party were donated to the DDA with the aim of improving the village’s infrastructure and growing businesses.

Those who attended contributed to this effort by enjoying 16-ounce pours of 20 different brews, seven of which were limited releases made especially for the anniversary party, as well as 10 different Starcut ciders. Attendees also had access to a bottled specialty release — an imperial gose called “The Creepster” brewed with apricot, orange, lemongrass, pink Himalayan sea salt and coriander. Food was available via a number of local food trucks as well as a special menu in the Short’s pub. All of the above boasted long lines of demanding attendees throughout the six-hour duration of the party.

Local bands The Accidentals, Vulfpeck and Greensky Bluegrass provided tunes. They performed on a colossal stage with dazzling lights, and could be heard throughout the entire grounds of the party, even over the roar of thousands of conversations.

In between the entertainment, Short delivered his State of the Brewery address. Short’s speech followed a video that riffed off of the 1985 film “Back to the Future.” After the video, Short came up on stage with his young son Simon, who adorably checked the mic before Short began his speech.

“He has no idea he’s in training right now,” joked Short.

Short went on to express gratitude for everyone who played an integral role in the success of the anniversary party (including a quick shout out to “planet earth and the milky way galaxy” for providing the day’s beautiful weather) as well as the success of the brewery over the last 11 years. Then he broke down the brewery’s success in numbers.

In the last eleven years, the brewery has experienced a 4,210 percent growth in sales, and a 2,083 percent growth in number of employees (making Short’s one of the top ten employers in Antrim County). Short’s has brewed 29 million pints of almost 400 different kinds of beer, 136 of which were made in the last year. Needless to say, in the last decade Short’s Brewing Company has experienced exponential growth internally, not to mention the numerous ways in which it has contributed to the surrounding community.

Short’s focus then shifted to the brewery’s goals for the future. The hope for the years to come is for the brewery to “stay awesome hungry.”

“Not only do I want to leave this place and planet earth in better shape than when we found it,” Short said, lifting his gaze from his notes to look deliberately at the audience. “I believe it is our responsibility.”

In the next years, Short’s will continue to increase the scope of its operations, including expanding its pub space and merchandise mart, while still remaining “Michigan only, Michigan forever.” As the company grows, its intent is to give back to the community and state which facilitated that growth.

Short’s Brewing Company announced its “$3 million band aid” on Wednesday. 

The company purchased two acres next to its existing production facility in Elk Rapids, which will help Short’s begin construction this summer on new brewing facilities. The brewery also bought a new water treatment system and bottling line.

Although there has been focus on the brewery’s recently announced $1.2 million expansion to its Bellaire pub, COO Matt Drake said the production facility upgrade will be crucial to the company’s growth.

“It’s part of a solution to the issue that we bumped into of maxing out our brewery,” Drake said. “We got as big as we could and we didn’t think we’d get to that point.” 

Even with their mission of distributing in Michigan, the demand keeps growing at a quick rate, Drake said. Last year, the company brewed roughly 30,000 barrels, a sharp incline from when the production facility opened in 2009, as production volume has grown more than 30 percent each of the past five years. The facility underwent a $2 million expansion in 2012. 

The new bottling line was designed by Krones, and will be an upgrade to its current “hodgepodge system.” It will fill 150 bottles a minute, a 300 percent improvement to the current filler. It’s been a $1.55 million project and will be operation on May 1.

The second addition is a 150,000 gallon aerobic wastewater pre-treatment system. The buy was to help ease the brewery’s effect on Elk Rapids, Drake said. 

“We’re making so much beer, the waste water has to go somewhere,” he said. “So, we’ll put it in a pre-treatment center and deliver clean water to our village here in Elk Rapids.”

That water reuse will add to the system already in place that send its beer byproducts to the Freemont Community Digester which converts it into useable fuel. “So what will be generated from our brewing is clean what that we deliver and energy,” Drake said.

The moves will ensure they can continue to provide Elk Rapids with jobs and a community-based manufacturing business.

“There’s been a decade or more of continued growth on that site,” he said. “This is a really exciting announcement because it means we can stay here. We can build a campus.