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new holland spirits

The Michigan distillery announces plans to expand with new tasting room in scenic Lake Michigan town

 

SAUGATUCK, MICH. — New Holland Spirits has announced it is starting the construction of a new tasting room at 201 Culver Street in the heart of Saugatuck, Michigan. Pending regulatory approvals, the new location is scheduled to open in time for the July 4th celebration downtown.

“New Holland is thrilled to open up our first spirits-focused tasting room in Saugatuck.” said David White, Vice President of Retail Operations and Partner. “As neighbors along the lakeshore, we appreciate the unique atmosphere of Michigan’s coastal communities as destinations for great food and drinks. We can’t wait to become a part of Saugatuck’s vibrant downtown.”

The new tasting room is located across the street from Bowdie’s Chophouse and around the corner from The Butler restaurant. Its prime location in walkable downtown Saugatuck will make it an ideal destination for happy hour cocktails or an after-dinner nightcap.

new holland spiritsGuests will be able to taste and purchase New Holland’s award-winning spirits, including Knickerbocker Gin, Beer Barrel Bourbon and Lake Life Vodka, at the new location. The new space will serve some of New Holland’s most popular cocktails, as well as wine and cider. Select cocktails and limited run spirits will be available on draft. The tasting room will offer some light food options in the form of appetizers brought in from New Holland’s Pub on 8th in Holland, Michigan, including their Famous Beer Cheese and Crackers, Woodsman Platter, Spice Roasted Nuts and Hummus Platter.

Seating for 30 will be available indoors, and there will be 12 seats on the outdoor patio. The new space will be available to book for private events and parties for up to 35 people.

Visitors to the tasting room will be able to take home New Holland spirits in a variety of bottle sizes. Merchandise and cocktail bar essentials will also be available for sale in the retail space, making it a must-stop for the traveler in need of supplies.

New Holland Spirits has been creating fine craft spirits since 2005. The new tasting room in the popular lakeshore vacation destination allows the distillery to expand its footprint and reach a new audience.

“We are very excited to bring our own artistic expressions of craft spirits to Saugatuck’s vibrant art community. Our storefront at 201 Culver Street is easily accessible by car or by boat, and we will provide guests with a wide variety of bottles to go, handcrafted cocktails and a selection of wine and cider,” said Brett VanderKamp, president of New Holland.

Saugatuck, Mich. — The Mitten Brewing Company is bringing its signature craft beer and pizza to a third Michigan town: Saugatuck.

The brewery’s new location at 329 Water Street will open on Friday, June 8. It’s located across the street from The Mermaid Bar and Grill, Coppercraft Distillery, Ridge Cider and just a few doors down from Coral Gables.

mitten brewing

The small building is a pre-Civil War home that had been converted to a commercial space.

“We seem to have an affinity for choosing old buildings at the Mitten,” said The Mitten Brewing Co-Owner Chris Andrus. The Mitten’s original location is in an historic Grand Rapids firehouse.

Like The Mitten’s original location, the new space required some rebuilding—much of which Andrus and Co-Owner Max Trierweiler did themselves.

The new space will seat 80 patrons: 36 indoors and 44 outside on the covered patio and in the lawn on picnic tables Andrus and Trierweiler built.

Andrus and Trierweiler built the new bar from 1840s-era lumber—from back when Saugatuck was a lumber town and port. The wood was a gift from Saugatuck Brewing Company Founder and Former Saugatuck Mayor Barry Johnson, who Andrus said is a friend and mentor to The Mitten.

“That bar is pretty much the centerpiece of the building,” Andrus said. “It’s a neat piece from the former mayor of Saugatuck himself. We’re really excited to have that.”

In addition to a pub and restaurant, the space will host a small brewhouse that will focus on sour beer production. Apparel made by The Mitten State will also be available for purchase on site.

Adding another location was a natural next step for The Mitten Brewing Company, Andrus said.

“We’ve spent the last 5 years making our brand as strong as possible, and we’ve been reinvesting in our processes and our people,” Andrus said. “What we do best, in my opinion, is our taproom experience and the way our staff interacts with our guests. We wanted to bring that to a new place. Saugatuck was a natural fit.”

Andrus and Trierweiler hired 21 local residents to run the Saugatuck location.