Posts

rogue river brown

Six packs of the brew will be available for purchase as early as September 10

Rockford, Mich. – Rockford Brewing Company (RBC) will be releasing and distributing its award-winning English-style Brown Ale, Rogue River Brown, in 12-ounce six-pack cans this month. Rogue River Brown can be found on shelves as early as Monday, September 10 and will be distributed statewide.

“We chose to can and distribute this beer because it’s been a customer and staff favorite for a long time,” said Seth Rivard, co-owner of RBC. “We want to be able to show craft beer enthusiasts across the state why this beer was has won multiple awards.”

rogue river brown

Rogue River Brown has won two bronze awards from the Great American Beer Festival in Denver in 2015 and 2017. These awards are significant because the judges at the Great American Beer Festival include beer experts from all around the world who blind taste more than 8,000 entries.

Rogue River Brown is described as having caramel, dark chocolate and roasted malt flavors.

“It’s the perfect everyday companion,” said Aaron Trapp, sales manager at RBC. “It’s complex yet smooth—perfect for both new and seasoned craft beer drinkers.”

The 12-ounce can design was inspired by RBC’s passion for nature and outdoor activities. The can sports the pattern of a brown trout and the RBC logo, which is a fly popular among fly fishermen. Located on the White Pine Trail, Rockford Brewing Company incorporates elements of nature into the business from its brewpub design to the popular community events it hosts, including bicycle group rides down the White Pine Trail and tube/kayak events on the Rogue River.

Along with RBC’s award for Rogue River Brown, the brewery also won Small Brewpub and Small Brewpub Brewer of the Year and a silver medal for Sheehan’s Stout in the Classic Irish-style Dry Stout category in 2017.

Rockford, Mich.—Rockford Brewing Company returns to Michigan from this year’s Great American Beer Festival in Denver, Colorado, with national recognition.

The brewery won multiple awards including Small Brewpub and Small Brewpub Brewer of the Year, a silver medal in the Irish-Style Dry Stout category for their Sheehan’s Stout and a bronze medal in the English-Style Brown category for Rogue River Brown.

“My head is still spinning. I’m very proud of the talent that we have at Rockford Brewing Company,” said Seth Rivard, co-owner of Rockford Brewing Company. “We have a passionate staff who never cease to amaze me.”

GABF Rockford Brewing

Seth Rivard & Jeff Sheehan

Rockford Brewing Company competed at the festival with 2,217 United States breweries. Their winning brews were selected by an international panel of 276 judges who blind tasted 7,923 entries.

“Each year the Great American Beer Festival showcases the best that American brewers have to offer,” said Chris Swersey, competition manager, Great American Beer Festival. “With a record 8,000+ entries, this year’s competition was the most competitive to date. Congratulations to all the winners who truly demonstrated why the U.S. is the world’s best and most diverse brewing nation.”

This year’s wins have energized Rivard and Rockford Brewing Company co-owner Jeff Sheehan to continue striving for excellence.

“I am extremely motivated for us to step up our game,” Sheehan said. “We want to stick to our values but continuously improve. We owe this success to everyone who has supported us—the West Michigan community and beyond.”

The brewery has been acknowledged by the Great American Beer Festival once before in 2015, when Rogue River Brown won its first bronze in the English-Style Brown category.

The owners hope the national recognition will encourage beer tourists inclined to visit West Michigan’s larger breweries to check out the greatness in the smaller ones, too.

“Grand Rapids is a country-wide destination for craft beer,” Sheehan said. “People come to the city and want to stop at the bigger breweries but these awards will hopefully prove that though we are a small brewery, we belong on that ‘must visit’ list.”

Rockford Brewing Company plans to celebrate their achievements with an event celebrating the fans and staff of Rockford. More information is to come.