12 days of milkshake

Auburn Hills, Mich – Craft beer lovers can add this must-have item to their holiday wish list: The 12 Days of Milkshake Stout Seasonal 12 Pack. Given the popularity and consumer demand for these beers, Rochester Mills has increased production and expanded distribution of their holiday edition 12-pack, which will be released on November 5. This package features one 16 oz can of each beer in this year’s 12 Days of Milkshake Stout promotion, just in time to get the perfect gift for the craft beer lover on your shopping list.

12 days of milkshake“We never cease to be amazed by the popularity of these beers. What began as a crazy idea to take twelve different versions of our Milkshake Stout to twelve bars over twelve days has grown into a holiday tradition,” said Rochester Mills Vice President of Brewing Operations Eric Briggeman. “Because we have sold-out of the 12 packs each year, we continue to increase production and now expanded distribution hoping to meet the growing demand from retailers and consumers.”

The Rochester Mills Production Brewery and Taproom in Auburn Hills will begin selling 12 Packs at 11 AM on Monday, November 5th, 2018. Consumers will also find the 12 packs at better beer stores across Michigan, select locations in Northern Ohio, and now Indiana. The brewery has also made special arrangements to ship a limited quantity to Alberta and New Brunswick Canada as well as the Netherlands, making this a truly international phenomenon. The Taproom will also join more than twenty other select premium craft beer bars and restaurants throughout Michigan as host locations for a progressive tap takeover event featuring the 12 Days of Milkshake on draft, December 1-12, 2018. Admission is free and open to the public, ages 21 and up.

The progressive tap takeover event will feature the (12) twelve specialty and limited edition variants of Milkshake Stout™, Rochester Mills’ flagship beer brand. Each night a new variety of stout will be tapped and stay on draft until the keg runs dry.

2018 12 Days of Milkshake Tap List (NOT in order of release) and contents of 12 pack:

Barrel Aged Milkshake Stout*
Barrel Aged Toasted Marshmallow Milkshake Stout*
Chocolate Cheesecake Milkshake Stout
Coffee House Milkshake Stout*
English Toffee Milkshake Stout*
German Chocolate Cake Milkshake Stout
Imperial Milkshake Stout
Imperial Blueberry Pancake Milkshake Stout
Ninja Turtle Milkshake Stout
Oatmeal Milkshake Stout*
Peanut Brittle Milkshake Stout*
Milkshake Blonde*
*New variant for 2018



Auburn Hills, Mich – 2017 marks the sixth year of beer distribution out of the Rochester Mils Production Brewery in Auburn Hills, Michigan. They’re excited to announce some changes to the Beer Release lineup and the return of many favorites. 2017 will focus on expanding distribution of Rochester Mills’ core beer lineup, while bringing fresh, new beers to the market and increasing the availability of their popular Flavored Milkshake Stout series.

The Rochester Mills 2017 Beer lineup is comprised of five categories, listed below with notable highlights:

Core Beers

  • The biggest change to the Core Beer lineup is with Cornerstone IPA, which will only be available during the first quarter of 2017. This will be followed by three (3) new quarterly IPA releases, the first is a yet-to-be-named American Wheat IPA. The Quarterly IPAs, along with Milkshake Stout (original and now nitrogen conditioned), Rochester Red Ale and Pine Knob Pilsner will be available in 4 packs of 16oz cans and on draught.

Seasonal Beers

  • The January release of Dubbel Fisted Belgian Dubbel is a welcome addition to the Seasonal lineup. All four seasonal brews, including Tongue Tied Cherry Saison, Oktoberfest Celebration Lager and Red Velvet Ale will once again be widely available in 4 packs of 16oz cans and on draught.

Flavored Milkshake Stout Series

  • Due to popular demand, Rochester Mills has committed to a continuous supply of Flavored Stout throughout 2017. Beginning in January with the first of six limited releases, one every other month. Tasting and purchasing events will be held at the Production Brewery’s Taproom as each new brew is revealed. Expect the return of some of last year’s favorites and some new flavor combinations that are currently being developed. The Flavored Milkshake Stout Series will also be available in 4 packs of 16oz cans and on draught. A larger production run of the 12 Days of Milkshake Holiday Sampler 12 pack with new flavors and returning favorites has been scheduled.

Bourbon Barrel Aged Beers

  • Following the success of last year’s Barrel Aged series, Rochester Mills will continue to experiment with different brewing and aging techniques. Look forward to a Fall release of Magnificent, our Barrel Aged Imperial Milk Stout and a number of Draft Only experimentations.

Limited Releases

▪ A new Double IPA will have a limited release in May. Additionally, Twenty Fore! Seven, our Session IPA brewed and packaged to be enjoyed at and on Michigan golf courses will be available throughout the golfing season. And finally, we will be introducing a Draft Only release of a Raspberry Radler, last year’s popular Summer brew at Rochester Mills Beer Co. brewpub.

 “2017 is shaping up to be another exciting year for us at the Rochester Mills Production Brewery,” said Eric Briggeman, Vice President of Brewing Operations. “We feel that we have pulled together a great lineup of beers that will help us grow in our existing markets and sets us up to enter new ones if we want go in that direction.”

rochester mills


ROCHESTER, Mich – Rochester Mills Vice President of Brewing Operations, Eric Briggeman announces the debut of the Rochester Mills Barrel Aged Series, a limited edition of barrel-aged versions of four of the most popular beers from their Production Brewery in Auburn Hills, Michigan.

The four beers that were chosen for this series include Rochester Red Ale, Michigan Maple Brown Ale, Imperial Milkshake Stout and last year’s Winter Seasonal Ale. For this release, the beers have been renamed “Righteous, Euphorious, Magnificent & Splendiferous”, respectively. All of the beers were aged for varying times in Four Roses Bourbon Whiskey Oak Barrels. The cans of the Barrel Aged Series have been produced in limited quantities, with only 5,000 variety four packs containing one of each beer.r

rochester mills

They will be available through select retailers statewide in Michigan, Northern Ohio, the West Coast of Florida and, of course, at the Brewpub in downtown Rochester. The collectible can variety four packs will also be available on a first come, first served basis for a one day only purchase event. Beginning at noon on Friday, October 28 in the Rochester Mills production brewery tasting room,  all four will be served on draft – giving patrons an opportunity to try them before they buy them.

“We wanted to allow head brewer Tom Hudak and the team at the Production Brewery the opportunity to embrace the process of barrel-aged experimentation,” explains Eric Briggeman. “As a growing Michigan craft beer brand we have focused primarily on producing consistent core beers, and the opportunity to produce rare beer offerings in small batches was limited to tap takeovers, festivals and special pub events. With the Barrel Aged series we have dedicated additional resources to allow these beers exposure to a broader base of craft beer lovers.”

Date: Friday, October 28th, 2016
Time: Noon – 8pm
Address: 3275 Lapeer West Road, Auburn Hills, Michigan 48326
Admission: Free
Cost: $18 per Four-Pack of 16 oz. cans

Batch No.: 510
Base Beer: Rochester Red Ale (Irish Red Ale)
ABV: 6.8%
IBU: 19
Proprietary 5 Malt Blend: Pilsner, Dark Crystal, Biscuit, Aromatic and Wheat
Featured Hop(s): Magnum and Michigan Mt. Ranier

Batch No.: 481
Base Beer: Michigan Maple Brown Ale (Brown Ale)
ABV: 7.7%
IBU: 22
Proprietary 6 Malt Blend: Pilsner, Aromatic, Dark Crystal, Munich, Brown and Chocolate Malt
Featured Hop(s): Magnum and Michigan Mt. Ranier

Batch No.: 458
Base Beer: Imperial Milkshake Stout (Milk Stout)
ABV: 9.0%
IBU: 24
Proprietary 7 Malt Blend: Pilsner, Chocolate, Brown, Black, Biscuit, Special B and Roasted Barley
Featured Hop(s): Magnum and Michigan Mt. Ranier

Batch No.: 502
Base Beer: 2015 Winter Seasonal Ale (Imperial Amber Ale)
ABV: 9.0%
IBU: 30
Proprietary 5 Malt Blend: Pilsner, Munich, Wheat, Crystal and Black Malt
Featured Hop(s): 100% Michigan Chinook


Rochester Mills

Rochester, MI – ‘Tis the season for Rochester Mills’s flagship beer, as the brewery counts down to the holidays with 12 Days of Milkshake Stout.

The progressive tap takeover event will feature 12 specialty and limited edition varieties of Milkshake Stout in addition to the original Milkshake Stout. Each night a new flavor will be tapped.

“With the overwhelming success of last year’s 12 Days of Milkshake Stout, we wanted to spread a little more cheer this holiday season,” said Mike Plesz, Rochester Mills founder. “We’ve brought back some fan favorites and brewed up new flavor combinations to tap at over 40 locations.”

Rochester Mills Beer Co. will be hosting the event, along with select craft beer bars and restaurants throughout Michigan, Ohio, and Florida from December 9–20, 2015. Admission is free at all locations and open to the public, ages 21 and up.

“Based on our fans response on social media, we will be brewing enough of the most popular beers to do special releases on draft and packaged in 16 oz. cans throughout 2016,” Plesz added.

A Rochester Mills representative will be onsite on select nights handing out brewery swag. Guests have the opportunity to receive a Golden Ticket invitation to a future beer release party at the Rochester Mills Production Brewery in Auburn Hills, Michigan. These beers won’t last long so plan accordingly.

Find a location serving the 12 Days of Milkshake Stout near you:
Rochester Mills Beer Co. – Downtown Rochester (of course!)
Buckshot’s – Clarkston
Ale Mary’s – Royal Oak
The Emory – Ferndale
Brown Iron Brewhouse – Washington
Buffalo Wild Wings – Washington
Tilted Kilt – Sterling Heights
Terry’s Terrace – St. Clair Shores
Butter Run Saloon – St. Clair Shores
Grand Trunk Pub – Detroit
MGM Grand – Detroit
Hopcat, Detroit – Detroit
Ashley’s – Westland
Bostons – Fenton
Red Baron – Burton
Lynch’s Irish Tavern – Port Huron
Oak Café – Wyandotte
Bavarian Inn – Frankenmuth
Sidetracks – Ann Arbor
Pete’s Garage – Monroe
Rocky Top BBQ – Jackson
Beer Grotto – Lansing
Stardust Lanes – Saginaw
Tavern 101 – Bay City
Witchcraft – Midland
Lakeview Lounge – Battle Creek
Kalamazoo Beer Exchange – Kalamazoo
Buffalo Wild Wings 44th – Grand Rapids
Tavern on the Square – Grand Rapids
Kristi’s Pour House – Hart
The Mitten Bar – Ludington
TJ’s Pub – Manistee
Kirby’s – Grand Haven
The Buck Burgers & Brew – St. Joseph
Rarebird – Traverse City

The 2015 12 Days of Milkshake Stout Tap List (in random order):

Bourbon Barrel Aged Milkshake Stout
Imperial Milkshake Stout
Blueberry Pancake
Chocolate Cheesecake
Christmas Toffee
Chunky Monkey
Cinnamon Roll
Creme de Menthe
German Chocolate Cake
Peach Cobbler
Toasted Marshmallow
Vanilla Mocha

For more information visit

Rochester Mills

Style: Saison with Cherries
ABV: 5.7%
Glassware: Tulip

Appearance: Mostly clear beer with just a touch of haziness. The liquid is an orange color on the red side with clear edges.

Aroma: Strawberries and tart cherries immediately come to my nostrils. The beer is bright and has a Belgian spiciness to it, almost with a hint of white pepper. Lemon is underneath it all and sticking to a lightly sweetened malt backbone that pulls all the brightness together.

Flavor: Mild mustiness and that sweet malt backbone take over before the notes of lemon, tart cherry and strawberry race back in. The spiciness also returns towards the end with a note that is a touch metallic.

Mouthfeel: Bright and with medium carbonation levels. Acidic finish.

Aftertaste: A tart ending with the slightest trace of hop bitterness.

Currently Enjoying With: Cheese ale soup. OK, so this soup is much saltier than it normally is. Actually, it’s salty to the point where it’s inedible and I cough every time I take a bite. However! Tartness from a beer like this Saison reduces the effect of salt and makes it more manageable. In return, salt brightens acidity of this beer and makes it even more flavorful, and this is the perfect example of such a reaction.

This does not pertain to just these particular food items that I have in front of me, so look out in the future for pairing acidic beers and salty items. Also, have you checked out a Gose beer before? It’s a historical German beer style that is tart and salted, which pulls both ideas into one item.

In this particular scenario, beer saved the food item. Yes, beer can do that for you. It can happen time and time again. Yes, I am saying that if you have a poorly made meal, not all is lost! Grab yourself a beer that that would make a good pairing and use the brew-y goodness to fix those mistakes.

Overall: The Saison is fairly well crafted and the cherry character is pleasantly subdued. I don’t care for overly sweetened acidic beers, and thankfully the brewers at Rochester Mills did not go that route with this style of beer. The brew also has a great malt backbone, which too many people forget about when making tart concoctions. Overall, a solid stab at a cherry Saison, making me excited to test out any of the Mills’ other acidic offerings.