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Holland, Michigan-based craft brewery and distiller, New Holland Brewing, announces the release of their 20th Anniversary Ale, a beer specifically brewed to commemorate their 20th year in the brewing industry. This beer release is the culmination of their year-long celebration.

“For the past 20 years, New Holland has worked hard to create remarkable beers for our customers to enjoy,” says New Holland President and Founder, Brett VanderKamp. “Each brew is thoughtfully crafted, inspired by the stories around us, and this 20th Anniversary Ale is no exception.”

new holland

The 20th Anniversary Ale is a rum-barrel aged strong ale, and comes in at a whopping 20% ABV. Despite the high alcohol content, this brew is smooth and warming with notes of vanilla and the spice of rum.

“We aged this ale in rum barrels for almost a year, and the results are phenomenal. The rum character really shines though and complements the beer,” says Jason Salas, Brewery Production Manager.

This ale will be extremely limited in quantity, and available only at select retailers in Michigan, in wax-dipped 22oz bottles. The official release date is Black FridayNovember 24th. New Holland’s brewpub locations, Pub on 8th in Holland and The Knickerbocker in Grand Rapids, will be offering bottle sales as well as the only draft pours in the nation.

 

HOLLAND, Mich., — In celebration of its 20th anniversary, New Holland Brewing Company (NHB) will release six throwback beers, an assortment of fan and brewer favorites from the past 20 years. The special edition release will be available during NHB’s annual Hatter Days Street Party on June 10. The limited release throwback beers will be offered in six packs at New Holland’s Pub on 8th in Holland and at The Knickerbocker in Grand Rapids, beginning June 10.
“We are thrilled to include throwback beers as part of our 20th anniversary celebration,” says New Holland President Brett VanderKamp. “We want to thank everyone who has supported us over the past two decades by bringing back some of our favorite brews. It’s a special time for us, and we’re excited to revel in the nostalgia of this milestone with the community at what will be our most dynamic Hatter Days Street Party yet.”
new holland
The throwback beer lineup includes:
Kourage First brewed in 1997, this brown ale was originally named “Dutch Kourage.” It is a dark, aggressively hopped brown ale with robust malt flavor and hints of chocolate.
Zoomer Wit This wheat ale was first brewed 1998 with orange, spices and American-grown wheat. Its subtle hints of citrus fruit made Zoomer a summer-time favorite.
Y2K Hailing from the year 1999, Y2K is a barleywine-style ale with deep mahogany hues. It is rich in body and contains notes of caramel and raisin.
Green Hornet Green Hornet also comes from 1999. It is an American-style pale ale that is golden in color. The beer is bright and crisp with just enough hop character, complemented by a sweet malt finish.
Jubilee Jubilee was first brewed in 1999 and harmoniously blends fruit and fermentation character into a delicious, balanced sip.
Blue Goat First brewed 2006, this doppelbock beer is chestnut in color with a nutty malt profile from its Munich malt. It has a muted hop presence and caramelized body to culminate a dry finish.
These limited release throwback brews will be available at throwback pricing. Preorder for the throwback beers will be available for members of New Holland’s Fairbanks Society (mug club) May 30 through June 6 at New Holland Brewing’s Sidecar storefront, located at the Pub on 8th.
In addition to the throwback brews, Hatter Days will feature a portfolio of Hatter family brews on tap including, Tasmanian Hatter (Galaxy IPA), White Hatter (Belgian-style White Pale Ale) and the beer that started it all, Mad Hatter IPA.
The event remains a free, family-friendly occasion. All ages are welcome to enjoy a BBQ cookout, live music from local and national acts and all-day acts from Daredevil Circus from 4 p.m. to 11 p.m. Hatter Days will continue with an afterparty inside the Pub until 1 a.m.
hatter days
The live music lineup includes:

  • 4:00 p.m. – The Ragbirds
  • 5:30 p.m. – Mucca Pazza
  • 7:30 p.m. – Joe Hertler & The Rainbow Seekers
  • 9:15 p.m. – The Dirty Dozen Brass Band
  • 11:00 p.m. – Street Party ends and afterparty begins at the Pub with music from Rusty’s Big Ass Band & Silent Disco
  • DJ Dr. Joel between sets

New Holland Brewing is proud to partner with Kids’ Food Basket for Hatter Days this year. Guests who bring items from the Kids’ Food Basket Wish List to street party will be entered to win one of many raffle prizes, including a private beer and spirits paired dinner for 10.
ALL AGES WELCOME • FREE ADMISSION
 

HOLLAND, Mich., — In celebration of its 20th anniversary, New Holland Brewing Company (NHB) will release six throwback beers, an assortment of fan and brewer favorites from the past 20 years. The special edition release will be available during NHB’s annual Hatter Days Street Party on June 10. The limited release throwback beers will be offered in six packs at New Holland’s Pub on 8th in Holland and at The Knickerbocker in Grand Rapids, beginning June 10.

“We are thrilled to include throwback beers as part of our 20th anniversary celebration,” says New Holland President Brett VanderKamp. “We want to thank everyone who has supported us over the past two decades by bringing back some of our favorite brews. It’s a special time for us, and we’re excited to revel in the nostalgia of this milestone with the community at what will be our most dynamic Hatter Days Street Party yet.”

new holland

The throwback beer lineup includes:

Kourage First brewed in 1997, this brown ale was originally named “Dutch Kourage.” It is a dark, aggressively hopped brown ale with robust malt flavor and hints of chocolate.

Zoomer Wit This wheat ale was first brewed 1998 with orange, spices and American-grown wheat. Its subtle hints of citrus fruit made Zoomer a summer-time favorite.

Y2K Hailing from the year 1999, Y2K is a barleywine-style ale with deep mahogany hues. It is rich in body and contains notes of caramel and raisin.

Green Hornet Green Hornet also comes from 1999. It is an American-style pale ale that is golden in color. The beer is bright and crisp with just enough hop character, complemented by a sweet malt finish.

Jubilee Jubilee was first brewed in 1999 and harmoniously blends fruit and fermentation character into a delicious, balanced sip.

Blue Goat First brewed 2006, this doppelbock beer is chestnut in color with a nutty malt profile from its Munich malt. It has a muted hop presence and caramelized body to culminate a dry finish.

These limited release throwback brews will be available at throwback pricing. Preorder for the throwback beers will be available for members of New Holland’s Fairbanks Society (mug club) May 30 through June 6 at New Holland Brewing’s Sidecar storefront, located at the Pub on 8th.

In addition to the throwback brews, Hatter Days will feature a portfolio of Hatter family brews on tap including, Tasmanian Hatter (Galaxy IPA), White Hatter (Belgian-style White Pale Ale) and the beer that started it all, Mad Hatter IPA.

The event remains a free, family-friendly occasion. All ages are welcome to enjoy a BBQ cookout, live music from local and national acts and all-day acts from Daredevil Circus from 4 p.m. to 11 p.m. Hatter Days will continue with an afterparty inside the Pub until 1 a.m.

hatter days

The live music lineup includes:

  • 4:00 p.m. – The Ragbirds
  • 5:30 p.m. – Mucca Pazza
  • 7:30 p.m. – Joe Hertler & The Rainbow Seekers
  • 9:15 p.m. – The Dirty Dozen Brass Band
  • 11:00 p.m. – Street Party ends and afterparty begins at the Pub with music from Rusty’s Big Ass Band & Silent Disco
  • DJ Dr. Joel between sets

New Holland Brewing is proud to partner with Kids’ Food Basket for Hatter Days this year. Guests who bring items from the Kids’ Food Basket Wish List to street party will be entered to win one of many raffle prizes, including a private beer and spirits paired dinner for 10.

ALL AGES WELCOME • FREE ADMISSION

 


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