Comstock Park, Mich. – The next addition to the core beer line-up from Perrin Brewing was crafted in the true American way with the session-able beer drinker in mind.
LANSING, Mich.—Seven members of the Michigan Brewers Guild brought home a total of nine medals at the Great American Beer Festival (GABF) Competition, in Denver, Colorado—the largest commercial beer competition in the world, presented by the Brewers Association. Michigan-based Rockford Brewing Company was recognized as the “Small Brewpub and Small Brewpub Brewer of the Year”
In all, 293 medals were presented in 98 unique beer categories covering 161 different beer styles (including all subcategories). Winners were chosen out of 7,923 competition entries from 2,217 breweries in 50 states plus Washington, D.C. (a 15 percent and 24 percent increase respectively from the 7,301 entries and 1,783 breweries in 2016). The competition took place in six sessions over a period of three days and was judged by 276 beer experts from 13 countries, including the U.S.
Michigan Brewers Guild members received the following awards:
- Barrel Aged Sweet Potato SouthNorte Rye, Odd Side Ales, Grand Haven
- Shipfaced, Silver Harbor Brewing Co., Saint Joseph
- Aphrodisiac Chocolate Pomegranate Imperial Stout, Cranker’s Brewery, Big Rapids
- Rye Hipster Brunch Stout, Odd Side Ales, Grand Haven
- Sheehan’s Stout, Rockford Brewing Co., Rockford
- Antwerp’s Placebo, Batch Brewing Co., Detroit
- Rogue River Brown, Rockford Brewing Co., Rockford
- Passionfruit Gose, Perrin Brewing Co., Comstock Park
- Pilgrim’s Dole, New Holland Brewing Co., Holland
The Great American Beer Festival is the granddaddy of all U.S. beer festivals, offering the largest collection of U.S. beer ever assembled. The judging panel awards gold, silver or bronze medals that are recognized around the world as symbols of brewing excellence. These awards are among the most coveted in the industry and heralded by the winning brewers in their national advertising.
The Michigan Brewers Guild is the network of innovative and passionate brewers that serves as the recognized advocate for the Michigan craft beer industry. The mission of the Michigan Brewers Guild is to promote and protect the Michigan craft beer industry with an overarching goal to help craft beer acquire 20% of the market by 2025.
Michigan’s thriving brewing industry conservatively contributes more than $144 million in wages with a total economic contribution of more than $600 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its claim as “The Great Beer State.”
Comstock Park, Mich. – Perrin Brewing celebrates five years of crafting quality beer in Michigan, join the celebration and toast to years to come! On September 9th at Perrin Brewing of Comstock Park the backyard will be bursting with live music entertainment, food trucks, specialty beers, vendors and the annual cornhole tournament! Tickets are available in the Perrin Pub or on EventBrite.
The party kicks off for Pub Club members and Cornhole Tournament participants at 3 pm and the general public at 4 pm until 11 pm. Tickets are $7 in advance and $10 at the gate, open to ages 21 years of age and older.
The annual Cornhole Tournament registration ends September 2nd, pick a teammate and sign up online: http://bit.ly/PerrinCornholeTo
The live music entertainment line-up:
4:00 pm | Paradise Outlaw
4:55 pm | hi-ker
5:50 pm | Miss Atomic
6:45 pm | The Crane Wives
8:15 pm | Jake Kershaw
9:50 pm | Papa Vegas
The beer isn’t the only thing party people get to enjoy, several local food trucks will be offering a variety of food options including Blue Spoon Catering, Daddy Pete’s BBQ, Ice Box Brand Ice Cream, Patty Matters, Pizzaiolo, and What the Truck.
The Perrin 5th Anniversary Party will go on rain or shine. Chairs and blankets are welcome just no outside coolers or beverages, Perrin will have plenty of beer flowing.
Comstock Park, Mich. – The tradition continues for Perrin Brewing Company as they craft a Veteran inspired beer to support the Grand Rapids home for the Veterans and the return of LZ Michigan 2017. The Veteran Strong Pale Ale is made once a year to honor the community’s veterans and their families. This year, Perrin support is focused around LZ Michigan 2017 and the mission of Remember, Honor and Celebrate through several community events starting in August thru September.
LZ Michigan 2017 will consist of several community events and activities including a kick-off party at Perrin Brewing on August 20 from 2-5pm. The outdoor event “We Gotta Get Out of This Place” will wefeature the authors of 2015 Rolling Stone Book of the Year paired with live music from the Vietnam era performed by Stewart Francke under Perrin beer tent. Perrin Veteran Strong Pale Ale will be released that week and featured at the event with $1 for every pint sold going towards veterans in need and the quality of life at the Grand Rapids Home for Veterans. VSPA will be available on draft and specialty 6-pack cans to go from Perrin Brewing only starting on Thursday, August 17th.
The West Michigan Freedom Cruise and partner charity, Finish the Mission Veteran Relief Fund have been strategic partners with Perrin Brewing Company since inception several years ago, each year crafting a specialty beer to raise funds and awareness for the Finish the Mission Veterans Relief Fund. The Finish the Mission Veteran Relief Fund is an organization with a single focus of making West Michigan the most Veteran friendly community in the nation by providing for the Grand Rapids Home for Veterans.
According to Freedom Cruise Founder, Tom Antor, “Partnerships like this relationship with Perrin helps ensure that West Michigan Veterans in need have a safety net for financial hardships not currently covered under current VA benefits package. We are incredibly grateful for Perrin’s creative participation in this cause.” The 4th Annual Freedom Cruise will take place this year on Saturday, September 23rd as part of the LZ Michigan event at Fifth Third Ballpark.
Every summer, the week-long Freedom Cruise, made up of car, motorcycle, music, and golf activities spread awareness, fun, and funding for Veteran needs across West Michigan. This year Freedom Cruise is partnering with WGVU Public Media in support of their event, LZ Michigan. LZ Michigan, a “Landing Zone to Remember, Honor, and Celebrate our community’s veterans and their families is the collective work of WGVU, Freedom Cruise, Perrin Brewing Company, and several community organizations. The kick off event at Perrin Brewing Company is the first of several events in support of The Vietnam War, an epic documentary by Ken Burns and Lynn Novick premiering on WGVU on September 17, 2017.
“When the opportunity arose for us to host the authors of “We’ve Gotta Get Out of This Place” to kick off LZ Michigan, we needed a venue that would be welcoming, as well as one that exuded a core value of patriotism,” said Michael Walenta, WGVU general manager. “We are honored to partner with Perrin Brewing Company to host the opening event for LZ Michigan. Their commitment to our community’s veterans is beyond reproach.”
Veteran Strong Pale Ale is a crisp, refreshing strong pale ale with big American hop aroma. All local Michigan hops were used (MI Heritage, MI Cascade, MI Copper) balanced with wheat for a smooth body and huge juicy hop aromas. For every pint sold of VPA at Perrin Pub, one dollar will be donated to the Finish the Mission Veteran Relief Fund to support and enhance the quality of life for local West Michigan veterans and their families.
Perrin Brewing is privileged to be a part of this city-wide event and support those who have made the ultimate sacrifice for our country.
COMSTOCK, MI & TAMPA, FL – Partnership, innovation and celebration are all terms that come to mind when discussing the latest creative endeavor between Tampa’s Cigar City Brewing and Comstock Park’s Perrin Brewing Company, a Michigan brewed Jai Alai IPA. Born out of the desire to celebrate this partnership, this brew, overseen by Cigar City’s Brewmaster Wayne Wambles, is scheduled to be released January 28th at Ice Jam Winter Festival and in the Perrin Pub. This will be the first time Cigar City has served it’s beer in Michigan and will be the first and only scheduled batch of Michigan-brewed Jai Alai IPA. This famous IPA will only be available for consumption at Ice Jam and in the Perrin Pub. There will be no to-go sales of any type.
Wayne personally travelled to Perrin’s Comstock Park facility in early January to reproduce his award-winning Jai Alai recipe alongside Perrin’s Director of Brewing operations John Stewart. Translating Cigar City’s iconic IPA to be brewed in Michigan was no easy task; Wambles meticulously recreated Tampa’s mineral-rich water profile using Perrin’s reverse osmosis system and sent lot-specific hops from Cigar City’s Tampa facility to Perrin to match every facet of his citrus-forward ale. “I feel really good about the results,” said Wambles. “After seeing the pH of the mash and kettle and the color post-boil, I think we hit this brew out of the park. Beer lovers in Michigan will be able to enjoy Jai Alai as fresh as they would if they were in Tampa. John and his team are superbly talented brewers and I’ve been excited to work alongside them.”
Clocking in at 7.5% ABV, Jai Alai IPA features an intense bouquet of tangerine and candied orange peel that entice the nose while flavors of clementines, Valencia orange and subtle caramel provide counterpoint to an assertive bitterness and rich malt character. Bold hop flavor and aroma from six different hop varietals is front and center in this flavorful American IPA.
The Perrin Pub will be the only place to try this limited release brew. This is a small 30 barrel batch and will only be available until the brew is consumed by Jai Alai fans.
About Perrin Brewing Company:
Established in 2012, Perrin Brewing Company of Comstock Park, MI is committed to crafting high quality and consistent brews among each of the products with a focus on a classic look backed with a revolutionary taste. Offering over 20+ beers in the taproom, Perrin intends to find a brew fit for everyone. Through the Oskar Blues/Perrin/Cigar City ownership team, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase in barrel production. Perrin Brewing brewed over 23,500 barrels in 2016, a 60% increase over 2015.
About Cigar City Brewing:
Cigar City Brewing, makers of Jai Alai IPA and Hunahpu’s Imperial Stout, was founded in 2009 by Joey Redner with the goal of creating quality beer that reflected the flavors and history of the Tampa region. This unique perspective resonated with the local and national markets alike and the brewery has quickly grown from 1,000 barrels of beer in 2009 to an excess of 65,000 barrels produced in 2016. The 2016 partnership with Oskar Blues of Lyons, Colorado ushered in a new era of growth for this Florida-based organization, with new markets and technologies on the horizon.
Comstock Park, Mich. – On Saturday, January 28th, 2017 dig up your warmest winter suit and mittens to join Perrin Brewing and Kids’ Food Basket at the “Perrin Ice Jam Winter Festival” from 2pm – 8pm featuring live music, barrel-aged brews, and a specialty draft release of Triangulation, Imperial Oatmeal Stout collaboration brew with Cigar City Brewing and Oskar Blues Brewery. Admission is donation based including cash donations or food items from Kids’ Food Basket wish list.
The festival will feature sets by Kalamazoo funk and soul band The Mainstays, Grand Rapids rockabilly/roots duo Jesse Ray & The Carolina Catfish, Grand Rapids punk band I Believe in Julio and Grand Rapids psych-rock group Heaters. A fifth “mystery” band will be announced for the festival by the end of December.
Brave the cold and kick-off the festival with a Frostbite 5k Run/Walk on January 28th. We encourage to wear your winter onesies and pajamas! All proceeds during the event will be donated to Kids’ Food Basket of West Michigan. The 5K Run/Walk is $25 for Adults and $15 for Kids 12 and under. Packet pick-up will be from noon-1pm and the race begins at 1:30pm.
Register online: Frostbite 5K Run
Join Perrin in attacking child hunger by supporting Kids’ Food Basket in their efforts to provide kids in the community with nourishment they need to reach their full potential. Every donation provides a child with a nutritious evening meal so they can be their best in school and life.
Beat the line the day of the event and purchase pre-sale tickets online: Perrin Ice Jam Winter Festival pre-sale online tickets
In the Perrin Pub pre-sale tickets are available per donation. Perrin Brewing has started to collect food donations in the front foyer from the Kids’ Food Basket wish list:
- 100% Fruit Juice Boxes
- Cracker Packs
- Granola Bars
- Individual Fruit or Pudding Cups
- Creamy Peanut Butter
- Bulk Pretzels
- Bulk Cheez-Its or Goldfish Crackers
- Snack Size Zipper-Lock bags
- Decorated 8lb bags
Stay updated with beer releases, registration 5k run details, band line-up and more on the: Perrin Ice Jam Facebook page
Comstock Park, Mich. – Perrin Brewing Company’s specialty Veteran Pale Lager is made once a year to honor and support the upcoming city-wide event West Michigan Freedom Cruise on June 14-18th. This event features several activities throughout the week with 100% of the net proceeds and $1 for every pint sold of Perrin Veteran Pale Lager goes towards veterans in need and the quality of life projects at Grand Rapids Home for Veterans. Perrin Veteran Pale Lager is available on draft and specialty crowlers to go at Perrin Brewing Company.
Perrin Brewing has been a proud sponsor for the West Michigan Freedom Cruise for the past three years, each year crafting a specialty beer and crowler to raise funds and awareness for the Finish the Mission Veterans Relief Fund. The Finish the Mission Veteran Relief Fund is an organization with a single focus of making West Michigan the most Veteran friendly community in the nation by providing for the Grand Rapids Home for Veterans. Every summer, the week long Freedom Cruise event, made up of car, motorcycle, music, and golf activities spreads awareness, fun, and funding for Veteran needs across West Michigan.
Veteran Pale Lager (VPL) is a light, clean, and crisp American lager brewed with mild hops. From the rich historical roots of pilsner American brewing, this lager was brewed in a traditional way. The end result was a very approachable beer with flavorful taste that everyone could enjoy. For every pint sold of VPL at Perrin Pub, one dollar will be donated to the Finish the Mission Veteran Relief Fund to support and enhance the quality of life for local West Michigan veterans and their families.
Perrin Brewing is privileged to be a part of this city wide event and support those who have made the ultimate sacrifice for our country.
All bets were off when Perrin Brewing Company announced this year’s No Rules bottle release would have no limits.
The attendance for the No Rules Release Boondoggle on Saturday, March 26 reaffirmed the hype the beer earned after its first bottle release in 2015. The event’s name suggests Perrin might’ve been a little surprised by what they had gotten themselves into.
No Rules’ overnight success last year was backed by a 100-point score on RateBeer and a world-class, near-perfect rating on BeerAdvocate. Its fame owned the secondary market with a national trade value that was so surprising it earned its own hashtag, #tynr (thank you, No Rules), from the Facebook group West Michigan Craft Beer Enthusiasts.
Connor Klopcic, Perrin’s Assistant Brewer and PR point man, confirmed No Rules was brewed with the same recipe as last year, which highlights a sweet combination of coconut, cinnamon, and turbinado sugar. This 15% Imperial Vietnamese Porter did undergo one change, however. The difference this year is that more first-use barrels were used to aged the beer during its 4-to-6-month nap, in addition to reusing a small selection of barrels from the last batch. Klopcic wasn’t at liberty to share what brand of bourbon barrels are part of their formula. “That’s on our double secret probation list,” he said.
Klopcic knew it’d be a double-edged sword to disclose the volume of No Rules produced for this year’s release. “We made a little bit more than last year, but probably not enough.” The challenge to satisfy demand is complicated by one variable in the process. Klopcic said, “It’s the people. We just don’t know how many were going to show up.”
When asked the obvious, Then why no limits?, Klopcic relayed Perrin’s simple and effective marketing approach — “To be consistent with the beer’s name.” Without any intention of instigating the no-holds-barred chaos that might ensue, Klopcic sincerely advocated Perrin’s position, “People should be able to buy as much as they want.” He qualified that by adding, “We actually want the beer to be drank.”
Is there a silver bullet solution for managing high-profile bottle releases — one that satisfies everyone? Or, are breweries damned if they do, damned if they don’t? Winning over public commentary across social media can be daunting, regardless of whether it’s a pre-sale ticketed event, entry via lottery, capped allotment or as daring as a no limit free-for-all.
There’s almost always going to be someone in line behind the person who buys the last bottle. If you haven’t already been that person, you probably will be eventually. And, when that time comes, being gracious and constructive always looks better on us than being quick to criticize with a counterproductive rant. For the premature skeptics, Perrin accomplished with tact and effortlessness what many condemned them for even attempting. If you disagree, let The Dude remind you, “Yeah, well, you know, that’s just, like, your opinion, man.”
Perrin rewarded their Pub Club members with a one-hour head start, giving them the opportunity to purchase their bottles starting at 10 a.m. Memberships spiked the week of the release after word got out that they could be purchased over the phone. Klopcic lost count of how many new members joined just days before. He said one group of ten guys, who all bought in, arrived together on Friday, with many others coming in from out of state. The consensus among general admission guests, queued in a separate line, was the hope that they wouldn’t be limited to only enjoying draft pours of No Rules, which were also available. They wanted the bottles.
Pub Club members and friends, Eric Sertyn and Larry Bishop, who traveled from Shelby and Troy, respectively, made the 160-mile plus drive to be the first in line at 9:30 p.m. – the night before. They both intended to buy six cases each. Sertyn, who had never experienced No Rules before, said, “I heard how awesome it is, and have been chasing it ever since.”
When asked what they were going to do with their bottles, Bishop shared, “We’re going to spread the love with friends in and out of state.” Sertyn added, “We treat this like we’re all in the same community.” When the doors opened at 10 a.m., both guys humbly walked over a red rug Perrin laid down that really tied the taproom together, and successfully got their beer.
Back outside, Chris Klein, of Chelsea, was the first person in the general admission line. Klein made the two-hour drive, and was in line at 12:30 a.m. He said he survived on beer until the 28-degree temperature forced him to thaw out in his car around 6:00 a.m. He planned to buy four cases – two for himself, and two to share with friends in Grand Rapids and Ann Arbor, “…that is, if there’s any left,” he said with some apprehension.
Greg H made the drive from Chicago — first on Monday to join the Pub Club in person, then again on Saturday morning. Mr. H secured his place in line at 8 a.m. He intentionally traveled by himself in case he needed the passenger seat for beer. He wasn’t sure whether he was going to buy eighteen or twenty cases, and even tried to remove his back seats as an extra precaution. He said he’d even drive home with a case on his lap, if he needed to.
Mr. H joked sarcastically at first that he was going to “swim in it,” when asked what he intended to do with his No Rules. Then, as if he was trolling live, he said he was actually muling for friends, “going to keep forty bottles to drink out of a goblet with my name on it,” and then trade the rest.
Mr. H’s said he’d consider selling one bottle to the next person in line if in the scenario Mr. H happened to be the last guy to get any bottles. When asked what his thoughts were about anyone else who might miss out on the chance, he said, “Well, maybe if they didn’t stop on the way here this morning for breakfast or whatever they could’ve got in line before me.” I asked if that meant he was essentially giving everyone else the proverbial middle finger. He shrugged and said, “Yeah, pretty much.”
It’s to be noted that Greg H willingly agreed to have his full name published at the time of this interview. He was even advised, “You know I’m going to print this, right?” He acknowledged with approval. He has since reached out asking that we don’t publish his last name.
Mr. H’s smug humor was transparent, and his indifference for his fellow enthusiasts is disappointing. It’s precisely what the craft beer scene could use less of.
In direct contrast to Mr. H, and contrary to what it may have looked like from afar, Stu Tingley, of Warren, and his friends, had a refreshingly positive attitude. By the time this story gets published, many will have already seen (and commented on) the photo circulating on the internet of their haul: twenty-four cases, stacked neatly in front of them and their SUV. That’s $5,215.51 in No Rules.
The first thing Tingley said, aware that he made his last name public, was, “Trust me, I’m not some mad man who’s trying to destroy his own life today.” His friend, Ben Rios, of Shelby, backed him up, “I promise, we’re not black market guys. It’s just that SO many people we know wanted a bottle.”
Tingley was serious in making clear that all 288 bottles were being divided among approximately fifty of their friends, and not being hoarded. He swore they were not marking up the price either. “Everyone is paying exactly $18 a bottle, that’s it,” he said.
Marc Alberda, of Hudsonville, might’ve been the most well-liked guy in line. This was his first beer release. He said, “I simply came out because of the buzz I’ve heard about the beer, and just wanted to have a good time.” Alberda got a hilarious round of applause from everyone in line as they watched a Perrin rep wheel out his beer on a hand truck. He bought one bottle.
The Perrin staff were a well-oiled machine. Whether it was Alberda’s modest bottle, the average guest’s few cases, or Tingley’s twenty-four case haul — the men and women of Perrin worked in sync to get as much beer out as possible, managing no limits with no problem.
“With so much hype this year, we can’t be anything but excited and anxious,” Klopcic said of the vibe among the staff leading up to the release. Angela, Perrin’s newest employee on the floor and seasoned server in the industry, wasn’t intimidated by the turnout. “I think it’s amazing. The energy in here right now is perfect,” she said.
No Rules bottles finally sold out minutes before 1 p.m. For anyone planning ahead, Perrin teased in their press release for the Boondoggle that there would likely be more bottles of No Rules in 2017. In the meantime, No Rules hit retail distribution March 28.
Party World and Rishi’s International Beverage both offered the relatively unconventional opportunity to call ahead and pre-reserve No Rules. Each bottle shop planned to receive a generous allocation, sharing a percentage of that at their discretion to those quick on the dial.
David Castor, manager at Party World, said they maxed out their list in about four hours. “Multiple cases were reserved by people out of state, who told me they were sending local proxies to pick them up,” he said.
Rishi, owner of Rishi’s International Beverage, said, “I feel so fortunate to have this opportunity, that I wanted to do whatever I could to share the love with those who follow us on social media. Everyone who I talked to over the phone seemed genuinely excited to have the chance to get some bottles.” Rishi, who posted the offer on his store’s Facebook page, maxed out his reservations in two hours. Any bottles that Rishi’s receives over and above what was reserved in advance will be available first come, first serve.
In an effort to continue celebrating its release, Perrin also sent representatives to three stores on March 28 to autograph bottles of No Rules.
Bryan Bastow, Quality Control Specialist, and Anthony Parker, Shipping & Receiving, were to visit Rishi’s International Beverage.
Eamon McCarthy, Cellarman, and Charlee Weatherwax, Brand Manager, were to visit Party World.
Connor Klopcic, Assistant Brewer, was to visit Ric’s Food Center, in Rockford.
Please contact each store directly to inquire about whether any bottles of No Rules might still be on their shelves.
Photography: Steph Harding