Posts

hand sanitizer

Grand Rapids distillery has converted from producing craft spirits to Michigan-made hand sanitizer

 

Grand Rapids, Michigan – Over the course of the last month, Long Road Distillers has shifted from producing Michigan-made craft spirits to Michigan-made hand sanitizer in order to help meet the tremendous needs of the community during the current outbreak. To help speed up the process, the Grand Rapids distillery has partnered with several Michigan breweries to provide beer that can be distilled and converted into ethyl alcohol, the primary ingredient in hand sanitizer.

“We have all of the equipment on site to produce hand sanitizer from scratch,” said Jon O’Connor, co-owner of Long Road Distillers. “Our two large stills allow us to take fermented grain or fruit and turn it into 190 proof neutral spirit, much like we do in the process of producing our vodka.”

For Long Road, the pinch point in speeding up production is fermentation capacity. To overcome that roadblock, they are now working with several Michigan breweries who are providing beer that can be run through the still. To date, Long Road has partnered with The Mitten Brewing Company, Founders Brewing Company, Perrin Brewing Company and Shorts Brewing Company. Some of the beer had been kegged for restaurant use, while some was brewed by the companies specifically for the purpose of distilling into sanitizer.

hand sanitizer

“The craft beverage world has always been about creativity, excellence and service,” said Chris Andrus, co-owner of The Mitten Brewing Company. “This effort is just a natural extension of that; quickly working together to solve problems and meet a need in our community.”

So far, Long Road Distillers has worked with nearly 300 health care providers, nursing homes, grocers, social service agencies and other essential businesses to provide sanitizer to keep patients, residents, employees and customers safe. Their ability to offer this is due in large part to those who have come to the support of the distillery at this time.

“We’re fortunate to have such a collaborative beverage community in Michigan!” exclaimed Kyle VanStrien, co-owner of Long Road Distillers. “The willingness of our friends to step up and help us in this effort has certainly been one of the brightest silver linings during these difficult days.”

Long Road Hand Sanitizer is available for purchase in individual spray bottles and in bulk refill jugs, with primary focus given to front-line providers and essential businesses and their employees at this time. Interested organizations may submit inquiries about procuring sanitizer through Long Road’s website: www.LongRoadDistillers.com/handsanitizer/

A limited number of individual spray bottles are being sold to the public through the distillery’s weekly take-out service, and orders must be placed in advance through the takeout link on their website. Pick-up of sanitizer, as well as cocktail kits and bottles-to-go are offered Thursdays (12-5p) and Fridays (12-6p) in Grand Rapids, and Saturdays (10a-2p) from their Grand Haven location. Long Road Hand Sanitizer can also be found at several local retailers.

About Long Road Distillers:

Long Road Distillers was born from the belief that making world-class spirits means never taking shortcuts along the way. After becoming the first craft distillery in Grand Rapids, Michigan, Long Road Distillers formed relationships with local farmers to bring that mission to Grand Rapids’ West Side neighborhood. Each spirit produced at Long Road Distillers is milled from locally sourced ingredients, fermented, and distilled on-site. The result is an uncompromised lineup of spirits including Vodka, Gin, Whisky and more. Their spirits, along with a handcrafted collection of cocktails and a wide variety of food can be enjoyed at their Grand Rapids and Grand Haven Tasting Rooms, and visitors can enjoy samples of their spirits and purchase merchandise and bottles to-go at their Boyne City Tasting Room.  For more information, visit www.LongRoadDistillers.com or find Long Road Distillers on Facebook or Instagram @longroadgr.

 

ice jam

Donation Will Support Kids’ Food Basket Sack Supper Program

 

Comstock Park, Mich. — Perrin Brewing Company is thrilled to announce that this year’s Ice Jam raised $20,000 for Kids’ Food Basket. The fourth annual event took place at the Perrin Pub on Jan. 25 and featured local Michigan live music, along with the Frostbite 5K event, which was attended by 635 runners and walkers. Kids’ Food Basket is a nonprofit organization that provides children living at or near the poverty level with evening meals, so they can have the nourishment they need to be successful at school and in life. A check will be presented to Kids’ Food Basket on Wednesday, Feb. 5.

Every person who registered for the race or bought a concert ticket contributed directly to the dollar amount raised for Kids’ Food Basket. Event guests also donated 765 pounds of food items like toasted oat cereal, fruit cups, dried fruit, cheese crackers, pretzels and snack-size bags. All food donations will be used in the Kids’ Food Basket’s Sack Supper program. A Sack Supper is a free, well-balanced evening meal full of nutritious food delivered to children so that they can perform their best. Sack Suppers are distributed in classrooms at the end of each school day and during summer programs, so every child in need can receive one easily and safely.

 

Kids’ Food Basket serves children who attend schools where 70% or more of the student population receive free or reduced-cost lunch. According to kidsfoodbasket.org, the organization currently serves 52 schools and 8,800 children and there are 29 schools on their waiting list. To help Kids’ Food Basket in their mission to “build a better nourished, healthier future for our community’s kids,” please consider donating here.

 

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

About Kids’ Food Basket

Kids’ Food Basket is a nonprofit organization empowering communities to attack childhood hunger so young people can learn and live well. Through the Sack Supper program, Kids’ Food Basket serves nearly 8,000 kids at 42 schools in Grand Rapids, Muskegon and Holland. More than 250 volunteers each day help prepare, pack and deliver Sack Suppers, a well-rounded evening meal that provides nutrition critical to the development of the brain and body. To learn more, or see how you can make a difference, please visit www.kidsfoodbasket.org.

 

No Rules

No Rules. No Limit. No Place but the Pub.

Comstock Park, Mich.  – On Saturday, April 27, Perrin Brewing Company will release award-winning No Rules Vietnamese Imperial Porter at the Perrin Pub in Comstock Park, kicking off the much-anticipated release with a No Rules Day Party.

The Perrin Pub is the only place to find No Rules Vietnamese Imperial Porter bottles. A brewery-only release will allow fans to get their hands on it straight from the source; plus, lovers of No Rules are invited for an afternoon of festivities at the No Rules Day Celebration. The party and bottle release will begin at 11am on Saturday, April 27. Fans can simply grab bottles to go, or hang out at the brewery for an outdoor celebration with live music, specialty beer on tap, games and food until 4pm.

No Rules will be released in 22oz “Yellow Bowling Ball” bottles and on draft both inside the pub and at the outdoor celebration. The price per bottle is $16.99 (plus tax & deposit) for No Rules 2019. Bottles will be sold on a “first come, first served” basis with no limits on how many bottles a given individual can purchase. The Perrin Pub Club package discount applies.

No Rules

 

A Lotta What-Have-Yous About No Rules Imperial Vietnamese Porter:

RateBeer ranked No Rules in the top 10 in the world for Imperial Baltic Porters of 2016, and the World’s Top New Beer Release of 2015. Online ratings of No Rules show a score of 100 for Style and 100 for the Overall category; resulting in a perfect RateBeer score.

Draft Magazine deemed No Rules their #1 beer for Winter sipping.

Forbes Magazine ranked No Rules one of the Top 5 CANarchy Beers to Drink in 2018.

No Rules, a 15% Vietnamese Imperial Porter, is brewed with coconut, cinnamon and turbinado sugar, then laid down and aged in bourbon barrels.

Perrin Brewing will also offer a limited quantity of cellar reserve No Rules bottles from 2018, 2017 and 2016; and No Rules variants including Milky Way Coffee, Rum Barrel-aged, Michigan Maple Syrup and Banana Foster for purchase while supplies last. No Rules 2018 bottles are priced at $18.99, No Rules 2017 bottles at $20.99, No Rules 2016 bottles are priced at $22.99 and No Rules variants at $20.99 (plus tax & deposit).

 

BOTTLE SALES
No Rules 2019 bottles $16.99 (no limit)
No Rules 2018 bottles $18.99 (two case limit)
No Rules 2017 bottles $20.99 (1 case limit)
No Rules 2016 bottles $22.99 (1 case limit)
No Rules Rum Barrel-Aged Variant bottles $20.99 (6 bottle limit)
No Rules Michigan Maple Syrup Variant bottles $20.99 (6 bottle limit)
No Rules Banana Foster Variant bottles $20.99 (6 bottle limit)
No Rules Milky Way Coffee Variant bottles $20.99 (6 bottle limit)

 

LIVE MUSIC AT PARTY
Bluewater Kings Band

Entrance fee to the party is $7 to enjoy live music and specialty tappings!
(free entry with purchase of No Rules bottle)

FOOD TRUCKS
Foodie friends at Patty Matters and Daddy Pete’s BBQ will be joining the No Rules celebration!

 

VENDORS
While sippin’ No Rules enjoy a hand-rolled cigar from RRR cigars.

On-site will be phrenology readings and several staff members dressed as characters from the film – feel free to bring your best Dude impersonation.

 

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

 

side hustle

Harden the Hop Up Double IPA Debuts March 28

Comstock Park, Mich.  – Perrin Brewing announces the release of Harden The Hop Up Double IPA, a citrus-forward DIPA showcasing hop varietals from New Zealand and Australia. Harden The Hop Up is part of Perrin’s new Side Hustle Series, which highlights experimental and unique beer styles. Harden The Hop Up will be available in 12oz 6-pack cans and on draft.

harden the hop upA blend of rare hops elevates Harden The Hop Up to zesty heights of citrus perfection, highlighted with subtle stonefruit characteristics at 8.5% ABV. Perrin brewers used juicy, citrusy Galaxy hops in the brew, along with Galaxy’s “little sister,” Ella, which offers a floral nose and slight spice. Complex Enigma hops heighten the flavors and aromas and add notes of pinot gris. Hop varietals from the Oceania geographic region, to which Australia and New Zealand belong, are highly sought after for their fruitiness and high alpha acid ratings.

A new Side Hustle Series beer will be released every other month on draft and 6-pack throughout Michigan.The Side Hustle Series allows Perrin’s brewers to creatively explore new ingredients and techniques, and ultimately provide Michigan craft beer lovers with innovative new flavors.

Harden The Hop Up follows the release of Carrot Cake Cream Ale (5.8% ABV) in the Side Hustle Series. Carrot Cake Cream Ale is a slightly sweet and creamy ale blended with real carrots, pineapple, lactose and a wide variety of specialty malts for a rich cake flavor and malty backbone.

Harden the Hop Up launches in the Perrin Pub on Thursday, March 28 and enters the Michigan market starting in April.

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

 

Comstock Park, Mich. – The next addition to the core beer line-up from Perrin Brewing was crafted in the true American way with the session-able beer drinker in mind.

Introducing Perrin Light Lager, a refreshingly clean, crisp beer with a perfect balance of malt and hops. This combination succinctly melds together to ensure its insatiable drinkability.
Perrin Light Lager is available in 15-packs and on draft across Michigan.
Just in time for the holidays, the 15-packs make a great dish to pass, gift to give, or the pack of beer to always have freshly stocked to share with those unexpected guest visits.
Light Lager can be purchased from Perrin Pub and grocery/liquor stores in the market.
Crisp. Clean. Craft.

perrin

Comstock Park, Mich. – Perrin Malted Milk Ball is back. On Saturday, September 9th Perrin Brewing released Malted Milk Ball and it is available at the Perrin Pub on draft and 22oz bottles.

Perrin Pub Club members had the opportunity to purchase their bottles an hour early. Members had to bring their Pub Club Membership card to gain access an hour early. Malted Milk Ball was released in 22oz bottles and on draft for 8oz pours inside of the pub.

When the Malted Milk Ball was first released in 2012, the RateBeer online ratings were a high score of 98 for Overall and 90 for Style categories.

Malted Milk Ball, a 12% Imperial Porter is brewed with lactose and spiced with vanilla and cacao nibs then laid down and aged in Woodford Reserve Oak bourbon barrels for 9 months. Michigan distribution in the market for Malted Milk Ball is set for Monday, September 25th.

Paying homage to one of Perrin’s favorite treats, they are pleased to offer a malt beverage crafted to fulfill the chocolatey, sweet flavor profile of a malted milk ball.

veteran strong

Comstock Park, Mich. – The tradition continues for Perrin Brewing Company as they craft a Veteran inspired beer to support the Grand Rapids home for the Veterans and the return of LZ Michigan 2017. The Veteran Strong Pale Ale is made once a year to honor the community’s veterans and their families. This year, Perrin support is focused around LZ Michigan 2017 and the mission of Remember, Honor and Celebrate through several community events starting in August thru September.

LZ Michigan 2017 will consist of several community events and activities including a kick-off party at Perrin Brewing on August 20 from 2-5pm. The outdoor event “We Gotta Get Out of This Place” will wefeature the authors of 2015 Rolling Stone Book of the Year paired with live music from the Vietnam era performed by Stewart Francke under Perrin beer tent. Perrin Veteran Strong Pale Ale will be released that week and featured at the event with $1 for every pint sold going towards veterans in need and the quality of life at the Grand Rapids Home for Veterans. VSPA will be available on draft and specialty 6-pack cans to go from Perrin Brewing only starting on Thursday, August 17th.

The West Michigan Freedom Cruise and partner charity, Finish the Mission Veteran Relief Fund have been strategic partners with Perrin Brewing Company since inception several years ago, each year crafting a specialty beer to raise funds and awareness for the Finish the Mission Veterans Relief Fund. The Finish the Mission Veteran Relief Fund is an organization with a single focus of making West Michigan the most Veteran friendly community in the nation by providing for the Grand Rapids Home for Veterans.

According to Freedom Cruise Founder, Tom Antor, “Partnerships like this relationship with Perrin helps ensure that West Michigan Veterans in need have a safety net for financial hardships not currently covered under current VA benefits package. We are incredibly grateful for Perrin’s creative participation in this cause.” The 4th Annual Freedom Cruise will take place this year on Saturday, September 23rd as part of the LZ Michigan event at Fifth Third Ballpark.

Every summer, the week-long Freedom Cruise, made up of car, motorcycle, music, and golf activities spread awareness, fun, and funding for Veteran needs across West Michigan. This year Freedom Cruise is partnering with WGVU Public Media in support of their event, LZ Michigan. LZ Michigan, a “Landing Zone to Remember, Honor, and Celebrate our community’s veterans and their families is the collective work of WGVU, Freedom Cruise, Perrin Brewing Company, and several community organizations. The kick off event at Perrin Brewing Company is the first of several events in support of The Vietnam War, an epic documentary by Ken Burns and Lynn Novick premiering on WGVU on September 17, 2017.

“When the opportunity arose for us to host the authors of “We’ve Gotta Get Out of This Place” to kick off LZ Michigan, we needed a venue that would be welcoming, as well as one that exuded a core value of patriotism,” said Michael Walenta, WGVU general manager. “We are honored to partner with Perrin Brewing Company to host the opening event for LZ Michigan. Their commitment to our community’s veterans is beyond reproach.”

Veteran Strong Pale Ale is a crisp, refreshing strong pale ale with big American hop aroma. All local Michigan hops were used (MI Heritage, MI Cascade, MI Copper) balanced with wheat for a smooth body and huge juicy hop aromas. For every pint sold of VPA at Perrin Pub, one dollar will be donated to the Finish the Mission Veteran Relief Fund to support and enhance the quality of life for local West Michigan veterans and their families.

Perrin Brewing is privileged to be a part of this city-wide event and support those who have made the ultimate sacrifice for our country.

 

Grand Rapids distillery, Long Road Distillers, will release a series of brand new whiskies made in partnership with four Grand Rapids breweries. They will be released each month over the next four months. The first in the line-up of the Long Road Beer City Whisky Series, Mitten Country Strong Malt Whisky, will be available at the West Side distillery beginning at 4 pm on Tuesday, May 23, as part of the distillery’s 2 Year Anniversary Celebration.

longroad distillers

“We’re proud to be part of the craft beverage scene in Grand Rapids,” said Jon O’Connor, Co- Owner and Co-Founder of Long Road Distillers. “We credit the breweries in this City with laying the groundwork for folks like us to open up and be successful – they’ve earned us the title of Beer City USA and we wanted to create a product that celebrated the collaborative nature of the industry here.”

Grand Rapids has won the title of “Beer City USA” for several years running, and has also been named “Best Beer Town” and “Best Beer Scene” by USA TODAY readers. These titles are an acknowledgement of the many world-class breweries that call Grand Rapids home, but also a nod to the passionate beer lovers that support them.

The idea behind the Beer City Whisky Series stemmed from shared base ingredients between beer and whisky – namely, malted barley. To create the four whiskies in this series, Long Road acquired brewers mash from each brewery and distilled it into malt whisky on their 500 gallon Vendome Pot Still. After each beer was distilled into whisky, it was aged in new American Oak barrels for 12-24 months.

Long Road Distillers has partnered with four Grand Rapids breweries for the initial year of the Beer City Whisky Series and distilled some of their most popular beers: The Mitten Brewing Company (Mitten Country Strong IPA), Perrin Brewing Company (Perrin Black), Harmony Brewing Company (Harmony Black Squirrel Peated Porter), and Greyline Brewing Company (Greyline Solshine).

Each whisky will be released in-house at the distillery over the course of four months in extremely small batches ranging from 100 to 200 bottles per batch.

The first release in the series, Mitten Country Strong Malt Whisky, will be available beginning at 4 pm on Tuesday, May 23 at Long Road’s 2 Year Anniversary Celebration. Up to 40 bottles of the whisky will be available for reservation for the public by signing up for a brief tour and tasting, guided by the production teams of Long Road and The Mitten, and will include a side-by-side tasting of Mitten Country Strong IPA and the Mitten Country Strong Malt Whisky.

“We’re excited to share this collaborative spirit with others,” said Kyle VanStrien, Co-Owner and Co- Founder of Long Road. “There’s nothing better than working with friends to create something unique and new. I think these whiskies will excite everyone from the craft beer aficionado to the adventurous whisky drinker!”