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Comstock Park, Mich. – Perrin Brewing celebrates five years of crafting quality beer in Michigan, join the celebration and toast to years to come! On September 9th at Perrin Brewing of Comstock Park the backyard will be bursting with live music entertainment, food trucks, specialty beers, vendors and the annual cornhole tournament! Tickets are available in the Perrin Pub or on EventBrite.

The party kicks off for Pub Club members and Cornhole Tournament participants at 3 pm and the general public at 4 pm until 11 pm. Tickets are $7 in advance and $10 at the gate, open to ages 21 years of age and older.

The annual Cornhole Tournament registration ends September 2nd, pick a teammate and sign up online: http://bit.ly/PerrinCornholeTournament The cost is $40/team and partial proceeds benefit the Can’d Aid Foundation to continue doin’ good in the community where they CAN.

The live music entertainment line-up:

4:00 pm | Paradise Outlaw
4:55 pm | hi-ker
5:50 pm | Miss Atomic
6:45 pm | The Crane Wives
8:15 pm | Jake Kershaw
9:50 pm | Papa Vegas

The beer isn’t the only thing party people get to enjoy, several local food trucks will be offering a variety of food options including Blue Spoon Catering, Daddy Pete’s BBQ, Ice Box Brand Ice Cream, Patty Matters, Pizzaiolo, and What the Truck.

The Perrin 5th Anniversary Party will go on rain or shine. Chairs and blankets are welcome just no outside coolers or beverages, Perrin will have plenty of beer flowing.

Perrin Brewing is the Saturday, September 9 destination to listen to live music, browse local vendors, enjoy a freshly rolled cigar in the cigar lounge, and raise a pint to hand-crafted beer in Michigan!
Perrin 5th anniversary

no rules

This year at the Winter Beer Festival you won’t be able to spot the full size Perrin Brewing Company’s bus, as it is viewed as an unfair advantage, but you will get to catch your eye on one of the most sought after Perrin Beers — No Rules, a “Vietnamese Porter” scoring 100 on RateBeer. In the past three years that Perrin has been open, it has made its presence known at the WBF with some highly regarded beers. Besides No Rules and Nitro No Rules, you can catch a pour of their Blazin’ Hotbox – Imperial Coffee Brown Ale, which you can only find around town at certain establishments. A few others making their appearance are — Sonic Highway – Cascadian Dark IPA, Black Goat – Bourbon Barrel Double Black Lager, Cherry Capital – Cherry Sour, and Poop Your Pants – Chocolate Bock.

Perrin, due to their size, is allowed two tables at the WBF — two tables equals twice the amount of beer. At any given time you will be able to find 10 different beers pouring out of their jockey boxes, but be sure to catch their sign for when the show stoppers will be tapped!

no rulesConnor Klopcic, Assistant Brewer and Head of Public Relations, has been with the company for a year and enjoys WBF the most because of the other beers he gets to try at the festival.

“It is kind of a rare occasion to get so many breweries in one area with great beer,” states Klopcic.

Jarred Sper, Co-Founder/Partner of Perrin, nails it on the head as to why he likes going to WBF, with the past three years under his belt.

“I like going because I really believe there are a very few things in this world that will get thousands of people to show up in a parking lot freezing cold with 2 foot of snow on the ground; it could be snowing, sleeting, and hailing. Last year it was this picturesque thing — it was beautiful, but then it started to snow at the end and everyone still loved it. I mean, there are very few places you can put people just standing in a parking lot doing nothing but drinking beer and having the best time of their life! That is the best and that is the reason, because no one understands it but it makes sense when you’ve experienced it,” states Sper.

As Sper says, you have to check it out to understand the hype.  But if you can’t make it to this year’s WBF, in honor of GR Beer Week, Perrin will have Blazin’ Hotbox on tap in their taproom.  Perrin Hotbox Brown is currently a seasonal beer you can easily find around town, but Blazin Hotbox is a rendition of Hotbox brewed with some of the finest ingredients in the world, including cacao nibs from Equador and Ghana and Indonesian civet coffee.no rulesCivet coffee or “kopi luwak” is one of the rarest and most exquisite coffees in the world. Perrin used only wild harvested civet coffee for this particular brew. As a full-bodied brew filled with exquisite mild chocolate flavors and exotic coffee notes, this imperial version of Hotbox Brown ale is one the taste buds will enjoy.

 

Photography: Bri Luginbill

Innovation is a driving force in the craft beer industry. Brewers push the boundaries of what a beer can be with new flavors, new ingredients and new techniques. But innovative changes aren’t just found in how a beer tastes, they’re also found in how it’s packaged. If you love bringing home your favorite beers from your favorite breweries, it may be time to say “goodbye” to the growler, and “hello” to the Crowler, the newest innovation in take-out beer.

The Crowler is a one-use, recyclable 32-ounce can that is filled and seamed right at the bar. The can is sealed air-tight by a modified canning machine developed by Colorado-based Oskar Blues Brewery and its partner, Ball Corporation. Oskar Blues is the exclusive distributor of the Crowler machine, a logical extension of the brewery’s pro-can philosophy.

“We’re really big fans of cans and all the advantages of cans,” said Jeremy Rudolf, Production Manager. Those advantages include recyclability, an air-tight seal that preserves carbonation and an opaque package that keeps sunlight out. It is also cleaner than your usual growler.

“Growlers come from all these people who just empty their beer, rinse them out and throw them in the car and just grab them when they need to. That doesn’t do the beer any favors,” said Rudolf.

Bill White, owner of White Flame Brewing Company in Hudsonville, was the first brewer in Michigan to offer Crowlers. He was a believer from the first time he saw it.

“My wife and I participated in a festival in Chicago last summer. Someone popped open a cooler with these quart-sized beer cans in it and I was amazed. When we returned that week I looked it up and said, ‘How do I get one?’”

In just a couple of months, a Crowler machine was purchased, and White Flame patrons were introduced to the newest way to get craft beer on-the-go.

“It’s been a huge boost for to-go sales, for sure,” claimed White. “It’s more portable than the growler.  For us, going forward, we’re going to try to push the can package.”

The Crowler machine is a modified food-canning system for the home that’s small enough to fit on the counter behind the bar.

“We took an existing machine, and we kind of pulled the machine apart and built it back up and evolved it over the last year and made many improvements for these custom cans,” said Rudolf.  The machine also includes a CO2 purging station that removes any oxygen from the can before it’s filled with beer.

Oskar Blues has sold over 200 Crowler machines around the globe, including White Flame and Perrin Brewing Company, which Oskar Blues acquired in March.

The Perrin Crowlers have been well received by both novice and savvy clientele. Bobby Klene of Indianapolis was at Perrin on a brewery tour with his wife when he noticed the new, canned take-out option.

“I was excited when I came in and saw they had the Crowlers. The first thing I thought in my head was, ‘I’m getting that!’” Beer aficionados like Klene are also anxious to spread the Crowler gospel. “Oh yeah, it’s getting put on Twitter tonight…there’s no question about that,” said Klene.

Chris Keskitalo of Grand Rapids had never heard of the Crowler, but had just made his first purchase and was already sold on its merits.

“I bought this because I’ve never had it before.  It seems easier for coolers, and you can just recycle it on your trip to the beach,” Keskitalo said.

In addition to White Flame and Perrin, Crowlers are also becoming popular at several other Michigan breweries and bars, including Griffin Claw Brew Company (Birmingham) and BFD Clubhouse in Detroit.

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Even though the Crowler is generating buzz, growlers are still extremely popular, and not all beer drinkers will be ready for a switch. But for Bill White, the benefits of the increased shelf-life is a huge selling point.

“I’ve had them months and months later and they’ve still been great,” White said.

The combination of a longer life and a smaller volume has beer lovers like Klene favoring the Crowler.

“The moment you crack open a 64-ounce growler you have a time limit on when you can actually finish that and get the same quality product out of it,” Klene said.

Perrin customer Travis Andresen of Grand Rapids also sees a hidden benefit to the smaller 32-ounce can.

“It eliminates the sharing responsibilities because it’s just in one can, so I get it all to myself,” he joked.

Jeremy Rudolf from Oskar Blues does concede one possible drawback of the Crowler, and that’s the environmental concerns from using a new package for every purchase. But he believes those concerns can be answered as well.

“The one drawback of the whole thing is that it’s a one-way package. Now, the benefit of a one-way package is that it’s clean and it’s new every time. And it is infinitely recyclable. As long as you’re not a jerk and [you] throw it in the recycling bin, that will become a new can in less than two months.”

Beer lovers are always game to try the latest, greatest flavor innovation. Will that same attitude apply to the Crowler as well? Only time will tell. But these big, shiny cans may be making an appearance at your favorite brewery very soon.

To learn more about the Crowler, check out the Oskar Blues website.