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No Rules

No Rules. No Limit. No Place but the Pub.

Comstock Park, Mich.  – On Saturday, April 27, Perrin Brewing Company will release award-winning No Rules Vietnamese Imperial Porter at the Perrin Pub in Comstock Park, kicking off the much-anticipated release with a No Rules Day Party.

The Perrin Pub is the only place to find No Rules Vietnamese Imperial Porter bottles. A brewery-only release will allow fans to get their hands on it straight from the source; plus, lovers of No Rules are invited for an afternoon of festivities at the No Rules Day Celebration. The party and bottle release will begin at 11am on Saturday, April 27. Fans can simply grab bottles to go, or hang out at the brewery for an outdoor celebration with live music, specialty beer on tap, games and food until 4pm.

No Rules will be released in 22oz “Yellow Bowling Ball” bottles and on draft both inside the pub and at the outdoor celebration. The price per bottle is $16.99 (plus tax & deposit) for No Rules 2019. Bottles will be sold on a “first come, first served” basis with no limits on how many bottles a given individual can purchase. The Perrin Pub Club package discount applies.

No Rules

 

A Lotta What-Have-Yous About No Rules Imperial Vietnamese Porter:

RateBeer ranked No Rules in the top 10 in the world for Imperial Baltic Porters of 2016, and the World’s Top New Beer Release of 2015. Online ratings of No Rules show a score of 100 for Style and 100 for the Overall category; resulting in a perfect RateBeer score.

Draft Magazine deemed No Rules their #1 beer for Winter sipping.

Forbes Magazine ranked No Rules one of the Top 5 CANarchy Beers to Drink in 2018.

No Rules, a 15% Vietnamese Imperial Porter, is brewed with coconut, cinnamon and turbinado sugar, then laid down and aged in bourbon barrels.

Perrin Brewing will also offer a limited quantity of cellar reserve No Rules bottles from 2018, 2017 and 2016; and No Rules variants including Milky Way Coffee, Rum Barrel-aged, Michigan Maple Syrup and Banana Foster for purchase while supplies last. No Rules 2018 bottles are priced at $18.99, No Rules 2017 bottles at $20.99, No Rules 2016 bottles are priced at $22.99 and No Rules variants at $20.99 (plus tax & deposit).

 

BOTTLE SALES
No Rules 2019 bottles $16.99 (no limit)
No Rules 2018 bottles $18.99 (two case limit)
No Rules 2017 bottles $20.99 (1 case limit)
No Rules 2016 bottles $22.99 (1 case limit)
No Rules Rum Barrel-Aged Variant bottles $20.99 (6 bottle limit)
No Rules Michigan Maple Syrup Variant bottles $20.99 (6 bottle limit)
No Rules Banana Foster Variant bottles $20.99 (6 bottle limit)
No Rules Milky Way Coffee Variant bottles $20.99 (6 bottle limit)

 

LIVE MUSIC AT PARTY
Bluewater Kings Band

Entrance fee to the party is $7 to enjoy live music and specialty tappings!
(free entry with purchase of No Rules bottle)

FOOD TRUCKS
Foodie friends at Patty Matters and Daddy Pete’s BBQ will be joining the No Rules celebration!

 

VENDORS
While sippin’ No Rules enjoy a hand-rolled cigar from RRR cigars.

On-site will be phrenology readings and several staff members dressed as characters from the film – feel free to bring your best Dude impersonation.

 

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

 

Comstock Park, Mich. – This isn’t ‘Nam. This is Perrin. There are No Rules.
On Saturday, March 25th Perrin Brewing is set to release the award-winning Vietnamese Imperial Porter “No Rules” at the Perrin Pub.

no rulesThe Perrin Pub will release “No Rules” starting at 11am to the general public. Perrin Pub Club members will have the opportunity to purchase their bottles an hour early, starting at 10am on Saturday morning. Members must bring their Pub Club Membership card to gain access an hour early. “No Rules” will be released in 22oz bottles and on draft for 8oz pours inside of the pub. The price per bottle is $16.99 for “No Rules”, as there is a limited number of bottles being sold, sales are on a first come first serve basis.

RateBeer ranked “No Rules” in the top 10 in the world for Imperial, Baltic Porters of 2016 and was ranked the World’s Top New Beer Release of 2015. The online ratings of “No Rules” is a score of 100 for Style and 100 for the Overall categories; ending in a perfect RateBeer score.

Draft Magazine Ranked “No Rules” their #1 beer for Winter sipping.

“No Rules” a 15% Vietnamese Imperial Porter is brewed with coconut, cinnamon and turbinado sugar then laid down and aged in bourbon barrels. Distribution in stores for “No Rules” is set for Monday, March 27th.

Perrin will also be offering a limited supply of cellar reserve “No Rules” bottles from 2015 and 2016 for purchase while supplies last. A very limited supply of “No Rules” 2015 bottles are $20.99 and 2016 bottles are $18.99.

As the “No Rules” boondoggle release occurs each year the color of the bowling ball continues to change. Be on the lookout for the orange bowling ball on the “No Rules” 2017 label and toast to Michigan craft beer!

About Perrin Brewing Company:

Established in 2012, Perrin Brewing Company of Comstock Park, MI is committed to crafting high quality and consistent beer among each of the products with a focus on a classic look backed with a leading-edge taste. Offering over 20+ beers in the taproom, Perrin intends to find a brew fit for everyone. Through the Oskar Blues/Perrin/Cigar City ownership team, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase in barrel production. Perrin Brewing brewed over 23,500 barrels in 2016, a 60% increase over 2015.

For more information, visit www.perrinbrewing.com

no rules

All bets were off when Perrin Brewing Company announced this year’s No Rules bottle release would have no limits.

The attendance for the No Rules Release Boondoggle on Saturday, March 26 reaffirmed the hype the beer earned after its first bottle release in 2015. The event’s name suggests Perrin might’ve been a little surprised by what they had gotten themselves into.

no rulesNo Rules’ overnight success last year was backed by a 100-point score on RateBeer and a world-class, near-perfect rating on BeerAdvocate. Its fame owned the secondary market with a national trade value that was so surprising it earned its own hashtag, #tynr (thank you, No Rules), from the Facebook group West Michigan Craft Beer Enthusiasts.

Connor Klopcic, Perrin’s Assistant Brewer and PR point man, confirmed No Rules was brewed with the same recipe as last year, which highlights a sweet combination of coconut, cinnamon, and turbinado sugar. This 15% Imperial Vietnamese Porter did undergo one change, however. The difference this year is that more first-use barrels were used to aged the beer during its 4-to-6-month nap, in addition to reusing a small selection of barrels from the last batch. Klopcic wasn’t at liberty to share what brand of bourbon barrels are part of their formula. “That’s on our double secret probation list,” he said.

Klopcic knew it’d be a double-edged sword to disclose the volume of No Rules produced for this year’s release. “We made a little bit more than last year, but probably not enough.” The challenge to satisfy demand is complicated by one variable in the process. Klopcic said, “It’s the people. We just don’t know how many were going to show up.”

When asked the obvious, Then why no limits?, Klopcic relayed Perrin’s simple and effective marketing approach — “To be consistent with the beer’s name.” Without any intention of instigating the no-holds-barred chaos that might ensue, Klopcic sincerely advocated Perrin’s position, “People should be able to buy as much as they want.” He qualified that by adding, “We actually want the beer to be drank.”

Is there a silver bullet solution for managing high-profile bottle releases — one that satisfies everyone? Or, are breweries damned if they do, damned if they don’t? Winning over public commentary across social media can be daunting, regardless of whether it’s a pre-sale ticketed event, entry via lottery, capped allotment or as daring as a no limit free-for-all.

There’s almost always going to be someone in line behind the person who buys the last bottle. If you haven’t already been that person, you probably will be eventually. And, when that time comes, being gracious and constructive always looks better on us than being quick to criticize with a counterproductive rant. For the premature skeptics, Perrin accomplished with tact and effortlessness what many condemned them for even attempting. If you disagree, let The Dude remind you, “Yeah, well, you know, that’s just, like, your opinion, man.”

Perrin rewarded their Pub Club members with a one-hour head start, giving them the opportunity to purchase their bottles starting at 10 a.m. Memberships spiked the week of the release after word got out that they could be purchased over the phone. Klopcic lost count of how many new members joined just days before. He said one group of ten guys, who all bought in, arrived together on Friday, with many others coming in from out of state. The consensus among general admission guests, queued in a separate line, was the hope that they wouldn’t be limited to only enjoying draft pours of No Rules, which were also available. They wanted the bottles.

Pub Club members and friends, Eric Sertyn and Larry Bishop, who traveled from Shelby and Troy, respectively, made the 160-mile plus drive to be the first in line at 9:30 p.m. – the night before. They both intended to buy six cases each. Sertyn, who had never experienced No Rules before, said, “I heard how awesome it is, and have been chasing it ever since.”

When asked what they were going to do with their bottles, Bishop shared, “We’re going to spread the love with friends in and out of state.” Sertyn added, “We treat this like we’re all in the same community.” When the doors opened at 10 a.m., both guys humbly walked over a red rug Perrin laid down that really tied the taproom together, and successfully got their beer.

Back outside, Chris Klein, of Chelsea, was the first person in the general admission line. Klein made the two-hour drive, and was in line at 12:30 a.m. He said he survived on beer until the 28-degree temperature forced him to thaw out in his car around 6:00 a.m. He planned to buy four cases – two for himself, and two to share with friends in Grand Rapids and Ann Arbor, “…that is, if there’s any left,” he said with some apprehension.

Greg H made the drive from Chicago — first on Monday to join the Pub Club in person, then again on Saturday morning. Mr. H secured his place in line at 8 a.m. He intentionally traveled by himself in case he needed the passenger seat for beer. He wasn’t sure whether he was going to buy eighteen or twenty cases, and even tried to remove his back seats as an extra precaution. He said he’d even drive home with a case on his lap, if he needed to.

Mr. H joked sarcastically at first that he was going to “swim in it,” when asked what he intended to do with his No Rules. Then, as if he was trolling live, he said he was actually muling for friends, “going to keep forty bottles to drink out of a goblet with my name on it,” and then trade the rest.

Mr. H’s said he’d consider selling one bottle to the next person in line if in the scenario Mr. H happened to be the last guy to get any bottles. When asked what his thoughts were about anyone else who might miss out on the chance, he said, “Well, maybe if they didn’t stop on the way here this morning for breakfast or whatever they could’ve got in line before me.” I asked if that meant he was essentially giving everyone else the proverbial middle finger. He shrugged and said, “Yeah, pretty much.”

It’s to be noted that Greg H willingly agreed to have his full name published at the time of this interview. He was even advised, “You know I’m going to print this, right?” He acknowledged with approval. He has since reached out asking that we don’t publish his last name.

Mr. H’s smug humor was transparent, and his indifference for his fellow enthusiasts is disappointing. It’s precisely what the craft beer scene could use less of.

no rulesIn direct contrast to Mr. H, and contrary to what it may have looked like from afar, Stu Tingley, of Warren, and his friends, had a refreshingly positive attitude. By the time this story gets published, many will have already seen (and commented on) the photo circulating on the internet of their haul: twenty-four cases, stacked neatly in front of them and their SUV. That’s $5,215.51 in No Rules.

The first thing Tingley said, aware that he made his last name public, was, “Trust me, I’m not some mad man who’s trying to destroy his own life today.” His friend, Ben Rios, of Shelby, backed him up, “I promise, we’re not black market guys. It’s just that SO many people we know wanted a bottle.”

Tingley was serious in making clear that all 288 bottles were being divided among approximately fifty of their friends, and not being hoarded. He swore they were not marking up the price either. “Everyone is paying exactly $18 a bottle, that’s it,” he said.

Marc Alberda, of Hudsonville, might’ve been the most well-liked guy in line. This was his first beer release. He said, “I simply came out because of the buzz I’ve heard about the beer, and just wanted to have a good time.” Alberda got a hilarious round of applause from everyone in line as they watched a Perrin rep wheel out his beer on a hand truck. He bought one bottle.

no rules

The Perrin staff were a well-oiled machine. Whether it was Alberda’s modest bottle, the average guest’s few cases, or Tingley’s twenty-four case haul — the men and women of Perrin worked in sync to get as much beer out as possible, managing no limits with no problem.

“With so much hype this year, we can’t be anything but excited and anxious,” Klopcic said of the vibe among the staff leading up to the release. Angela, Perrin’s newest employee on the floor and seasoned server in the industry, wasn’t intimidated by the turnout. “I think it’s amazing. The energy in here right now is perfect,” she said.

No Rules bottles finally sold out minutes before 1 p.m. For anyone planning ahead, Perrin teased in their press release for the Boondoggle that there would likely be more bottles of No Rules in 2017. In the meantime, No Rules hit retail distribution March 28.

Party World and Rishi’s International Beverage both offered the relatively unconventional opportunity to call ahead and pre-reserve No Rules. Each bottle shop planned to receive a generous allocation, sharing a percentage of that at their discretion to those quick on the dial.

David Castor, manager at Party World, said they maxed out their list in about four hours. “Multiple cases were reserved by people out of state, who told me they were sending local proxies to pick them up,” he said.

Rishi, owner of Rishi’s International Beverage, said, “I feel so fortunate to have this opportunity, that I wanted to do whatever I could to share the love with those who follow us on social media. Everyone who I talked to over the phone seemed genuinely excited to have the chance to get some bottles.” Rishi, who posted the offer on his store’s Facebook page, maxed out his reservations in two hours. Any bottles that Rishi’s receives over and above what was reserved in advance will be available first come, first serve.

In an effort to continue celebrating its release, Perrin also sent representatives to three stores on March 28 to autograph bottles of No Rules.

Bryan Bastow, Quality Control Specialist, and Anthony Parker, Shipping & Receiving, were to visit Rishi’s International Beverage.

Eamon McCarthy, Cellarman, and Charlee Weatherwax, Brand Manager, were to visit Party World.

Connor Klopcic, Assistant Brewer, was to visit Ric’s Food Center, in Rockford.

Please contact each store directly to inquire about whether any bottles of No Rules might still be on their shelves.

 

Photography: Steph Harding

No RulesComstock Park, Mich. – Perrin Brewing is set to release their award winning Vietnamese Imperial Porter “NO RULES” on Saturday, March 26 at the “NO RULES Boondoggle” taking place in the Perrin Pub.

“NO RULES” will be released in 22oz bottles and on draft. Both bottle and draft selections will be offered to the public at Perrin Brewing, Saturday, March 26 starting at 11am. The beer will be available on draft for 8oz pours throughout the day. Perrin Pub Club members will have the opportunity to purchase their bottles an hour early, starting at 10am Saturday morning. Members must bring their Pub Club Membership card to gain access an hour early. “NO RULES” will be available for $16.99 per bottle. There is a limited number of bottles being sold, sales are on a first come first serve basis.

RateBeer.com named “NO RULES” The World’s Top New Beer Release of 2015, along with giving “NO RULES” a score of 100 for Style and 100 for the Overall categories, a perfect score.

No RulesDraft Magazine Ranked “NO RULES” their #1 beer for Winter sipping.
NO RULES the 15% Imperial Vietnamese Porter is brewed with coconut, cinnamon and turbinado sugar then laid down and aged in bourbon barrels. Distribution in stores for “NO RULES” is set for Monday, March 28.

Fans and followers will notice the bowling ball on the label has changed. This year, 2016, the bowling ball is purple. In 2015 the bowling ball was green. What color will it be in 2017? We’ll have to wait and see.

no rules

This year at the Winter Beer Festival you won’t be able to spot the full size Perrin Brewing Company’s bus, as it is viewed as an unfair advantage, but you will get to catch your eye on one of the most sought after Perrin Beers — No Rules, a “Vietnamese Porter” scoring 100 on RateBeer. In the past three years that Perrin has been open, it has made its presence known at the WBF with some highly regarded beers. Besides No Rules and Nitro No Rules, you can catch a pour of their Blazin’ Hotbox – Imperial Coffee Brown Ale, which you can only find around town at certain establishments. A few others making their appearance are — Sonic Highway – Cascadian Dark IPA, Black Goat – Bourbon Barrel Double Black Lager, Cherry Capital – Cherry Sour, and Poop Your Pants – Chocolate Bock.

Perrin, due to their size, is allowed two tables at the WBF — two tables equals twice the amount of beer. At any given time you will be able to find 10 different beers pouring out of their jockey boxes, but be sure to catch their sign for when the show stoppers will be tapped!

no rulesConnor Klopcic, Assistant Brewer and Head of Public Relations, has been with the company for a year and enjoys WBF the most because of the other beers he gets to try at the festival.

“It is kind of a rare occasion to get so many breweries in one area with great beer,” states Klopcic.

Jarred Sper, Co-Founder/Partner of Perrin, nails it on the head as to why he likes going to WBF, with the past three years under his belt.

“I like going because I really believe there are a very few things in this world that will get thousands of people to show up in a parking lot freezing cold with 2 foot of snow on the ground; it could be snowing, sleeting, and hailing. Last year it was this picturesque thing — it was beautiful, but then it started to snow at the end and everyone still loved it. I mean, there are very few places you can put people just standing in a parking lot doing nothing but drinking beer and having the best time of their life! That is the best and that is the reason, because no one understands it but it makes sense when you’ve experienced it,” states Sper.

As Sper says, you have to check it out to understand the hype.  But if you can’t make it to this year’s WBF, in honor of GR Beer Week, Perrin will have Blazin’ Hotbox on tap in their taproom.  Perrin Hotbox Brown is currently a seasonal beer you can easily find around town, but Blazin Hotbox is a rendition of Hotbox brewed with some of the finest ingredients in the world, including cacao nibs from Equador and Ghana and Indonesian civet coffee.no rulesCivet coffee or “kopi luwak” is one of the rarest and most exquisite coffees in the world. Perrin used only wild harvested civet coffee for this particular brew. As a full-bodied brew filled with exquisite mild chocolate flavors and exotic coffee notes, this imperial version of Hotbox Brown ale is one the taste buds will enjoy.

 

Photography: Bri Luginbill

VetsDay-1 copy-2It’s not uncommon for craft breweries to give back to their community––their established consumer base and growing popularity offers an ideal platform for volunteer efforts, awareness programs, and financial donations.

“We took our cause . . . I thought it was very important for us; it’s near and dear to my heart,” said Jarred Sper, veteran and Co-Founder/Partner of Perrin Brewing, a local brewery that continues to make its mark by supporting veterans.

Perrin Brewing launched Veteran’s Pale Ale (VPA) in 2014. For every pint poured at the taproom, Perrin donates $1 to the regional non-profit organization Finish The Mission Veteran Relief Fund.

“We have an opportunity and a vehicle to make a positive impact in our community,” says Sper.

Funds from VPA sales directly contributed to the renovation of a band shell at the Grand Rapids Home For Veterans. The reinvigorated venue brings new life to regular events and ceremonies held by GRHV and is also available to be rented by the public.

Most recently, Finish The Mission assisted a local veteran and his family by providing financial assistance to replace the roof and bathroom of their home.

“It was one of those things like you see on TV. It was very impactful,” said Sper.

No Rules, an Imperial American Porter, one of Perrin’s latest Killing Craft Releases, was also sold with the goal of helping veterans. In a matter of days, the product flew off the shelves and made its way into the top 100 beer list on BeerAdvocate.com.

Sales of No Rules allowed for a very generous donation to be made to The Raider Project, a nationwide organization that brings in MARSOC/USMC veterans to help returning veterans transition back into the private sector.

This Veterans Day, Perrin is participating in a tap takeover at WhichCraft Taproom in Midland. 16 taps will be occupied by Perrin beer, including the aforementioned VPA and No Rules. All proceeds from ticket sales and a portion of Perrin beer sales will be donated to the Aleda E. Lutz VA Medical Center in Saginaw, which serves more than 34,700 veterans in the Lower Peninsula.

Flag/brewhouse photograph of Heritage Brewing Co., a veteran owned brewery in Manassas, VA.