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ichabod

Holland, Mich. — It may not feel like it yet, but the crisp breezes, changing leaves and chilly nighttime bonfires of autumn are fast approaching. So signals the return of Ichabod, New Holland Brewing Company’s classic pumpkin beer, which is slated to appear in bars and restaurants starting August 13.

The beer will be tapped in New Holland’s Grand Rapids and Holland pubs startingSeptember 4.

IchabodIchabod is a pumpkin ale brewed with real pumpkin, malted barley, cinnamon and nutmeg. This marks the beer’s twenty-first year in New Holland’s lineup. In that time, it has become a heavily anticipated seasonal release.

“Ichabod was one of the first beers we ever brewed,” said Brett VanderKamp, Founder at New Holland Brewing Company. “It’s been an absolute favorite for us at the brewery, and our fans in Michigan and beyond, ever since.”

For the first time this year, consumers will be able to enjoy Ichabod in six packs of cans.

“We’re excited to have Ichabod come out in a can. This will be a perfect beer for sipping around the campfire and for tailgating,” Joel Petersen, Vice President of Sales at New Holland Brewing Company said.

Ichabod will be a limited release this year, making it available for a shorter period of time within the season. Petersen said this decision aims to make room for other fall flavors to shine and to allow Ichabod to be in the market during the peak of Fall.

“Fall, with all of its grandeur, offers many flavor profiles, including pumpkin, and we think people can and should explore,” Petersen said.

Many locations pouring New Holland’s Ichabod will also serve Filthy Pumpkin, a 60/40 combination of Ichabod and Dragon’s Milk that Petersen says is a mug club member favorite at New Holland’s pubs.

“When Ichabod comes out, it kicks off the anticipation for the amazing fall season we have here in the midwest,” Petersen said. “This is a beer that pairs well with sweatshirts, sunny days, cool nights and the smell of smoke from the fire pit.”

new hollandHolland, Mich. — New Holland Brewing will release a new addition to theirDragon’s Milk Reserve program in April. This time, brewers tried a classic flavor pairing on Dragon’s Milk’s bourbon barrel stout canvas: Cherry Chocolate.

The beer will be available in New Holland pubs starting April 13. It will hit store shelves and across their bar and restaurant distribution footprint on April 16. Consumers can look forward to a rich stout that balances creamy chocolate flavors with a delightful cherry tartness.

“Chocolate is a flavor that is already present in Dragon’s Milk when it comes out of the barrel, but we’re able to play that up and really bring out the wonderful chocolate smoothness. Obviously, that just couples extremely well with the cherry flavor,” said New Holland Vice President of Sales Joel Petersen. “That combination plays nicely against the backbone of this beer.”

For most breweries, a bourbon barrel stout clocking in at 11 percent ABV is a limited release. New Holland Brewing works hard to make Dragon’s Milk available year round. The Reserve series is a chance for brewers and consumers alike to see the favorite beer in a new light.

“I think Dragon’s Milk speaks for itself. It’s a strong beer that our customers love on its own,” said Petersen. “The Dragon’s Milk Reserve program gives us the platform to build on that strong base and create a variety of exciting new flavor experiences.”

“The Reserve series allows our brewers to express their creativity,” said New Holland Brewing President Brett VanderKamp. “We continue to be amazed at the ways Dragon’s Milk can play with different flavors.”

New Holland Brewing welcomes those interested in learning more about Dragon’s Milk or the process to attend a tour where Dragon’s Milk is being brewed and cellared.

new holland

fermenta

GRAND RAPIDS, Mich — Fermenta: Michigan Women’s Craft Collective, is co-hosting a spirits event at New Holland Brewing‘s The Knickerbocker Sunday, April 22 from 2-4pm.

For this “Shaking & Sipping” hands-on event, attendees will learn how to properly taste gin, rum, and bourbon while also making historically significant cocktails with each base spirit.

The event is open to the public, welcoming both Fermenta members and non-members to participate and partake. Ticket price includes samples of each liquor, three cocktails attendees will prepare and a light snack.

Limited tickets are available for purchase here: https://shakeandsip.eventbrite.com

Prices are $25 for non-members and $20 for members.

With each event Fermenta hosts, the non-profit raises money towards their scholarship fund to further women’s education in the craft beverage industry. This allows members to apply for and attend workshops, classes, and seminars around the state.

 

About
Fermenta is a 501 (c)(3) non-profit trade group initiated by Michigan women, committed to diversity, camaraderie, networking, and education within the craft beverage industry. The organization hosts events with an educational focus and networking opportunities and provides a network that encourages conversation about the importance of diversifying the craft alcohol industry, ways to foster progress, and provide opportunities for a variety of voices and visions

 

Holland, Michigan-based craft brewery and distiller, New Holland Brewing, announces the release of their 20th Anniversary Ale, a beer specifically brewed to commemorate their 20th year in the brewing industry. This beer release is the culmination of their year-long celebration.

“For the past 20 years, New Holland has worked hard to create remarkable beers for our customers to enjoy,” says New Holland President and Founder, Brett VanderKamp. “Each brew is thoughtfully crafted, inspired by the stories around us, and this 20th Anniversary Ale is no exception.”

new holland

The 20th Anniversary Ale is a rum-barrel aged strong ale, and comes in at a whopping 20% ABV. Despite the high alcohol content, this brew is smooth and warming with notes of vanilla and the spice of rum.

“We aged this ale in rum barrels for almost a year, and the results are phenomenal. The rum character really shines though and complements the beer,” says Jason Salas, Brewery Production Manager.

This ale will be extremely limited in quantity, and available only at select retailers in Michigan, in wax-dipped 22oz bottles. The official release date is Black FridayNovember 24th. New Holland’s brewpub locations, Pub on 8th in Holland and The Knickerbocker in Grand Rapids, will be offering bottle sales as well as the only draft pours in the nation.

 

new holland

HOLLAND, MI  — New Holland Brewing announced today the appointment of Tom Stryker as Director of Brewery Operations/Beer Unit. With more than 400 employees and product sales in 38 states and four countries, New Holland’s leadership is expanding to grow expertise in the areas of sales leadership development, strategy and long-term planning. Stryker, 50, joined New Holland 10 months ago to help lead the company’s integration and implementation of new products.  He will now take a leadership position in brewery operations.

Stryker, a Hope College graduate, brings an extensive business integration background to New Holland. He is a former Vice President of Business Development for Blue Medora, a Michigan software firm.  Prior to Blue Medora, Tom provided strategic leadership on a consultative basis as a principal of the Stryker Group. He has also held leadership positions at Johnson Controls and Plascore.

“Investing in strategic planning and operational performance is key for our future,” said Brett VanderKamp, President of New Holland Brewing. “Tom will bring some depth in long-term thinking as we continue to add new products and markets.” VanderKamp is looking forward to this positive new addition to his team.  “Tom’s years of high-level strategic planning will also help provide direction for our brewery team as we continue to see significant growth,” said VanderKamp.

In 2015, New Holland’s production facility underwent substantial development including the tripling of their brewing capacity through additional indoor and outdoor fermentation, new keg line, expansion of the Dragon’s Milk cellar, additional refrigerated warehouse space, a new wash and column still, new shipping docks, and increased manpower, among other enhancements.  

Stryker will provide both day-to-day and long-term leadership to the brewery production team, while also working closely with internal and external sales teams. He will continue to report directly to VanderKamp, making for a smooth transition.

 

great american beer festival

LANSING, Mich.—Seven members of the Michigan Brewers Guild brought home a total of nine medals at the Great American Beer Festival (GABF) Competition, in Denver, Colorado—the largest commercial beer competition in the world, presented by the Brewers Association.  Michigan-based Rockford Brewing Company was recognized as the “Small Brewpub and Small Brewpub Brewer of the Year”

In all, 293 medals were presented in 98 unique beer categories covering 161 different beer styles (including all subcategories). Winners were chosen out of 7,923 competition entries from 2,217 breweries in 50 states plus Washington, D.C. (a 15 percent and 24 percent increase respectively from the 7,301 entries and 1,783 breweries in 2016). The competition took place in six sessions over a period of three days and was judged by 276 beer experts from 13 countries, including the U.S.

great american beer festival

 

Michigan Brewers Guild members received the following awards:

GOLD

  • Barrel Aged Sweet Potato SouthNorte Rye, Odd Side Ales, Grand Haven
  • Shipfaced, Silver Harbor Brewing Co., Saint Joseph

SILVER

  • Aphrodisiac Chocolate Pomegranate Imperial Stout, Cranker’s Brewery, Big Rapids
  • Rye Hipster Brunch Stout, Odd Side Ales, Grand Haven
  • Sheehan’s Stout, Rockford Brewing Co., Rockford

BRONZE

  • Antwerp’s Placebo, Batch Brewing Co., Detroit
  • Rogue River Brown, Rockford Brewing Co., Rockford
  • Passionfruit Gose, Perrin Brewing Co., Comstock Park
  • Pilgrim’s Dole, New Holland Brewing Co., Holland

 

 

The Great American Beer Festival is the granddaddy of all U.S. beer festivals, offering the largest collection of U.S. beer ever assembled. The judging panel awards gold, silver or bronze medals that are recognized around the world as symbols of brewing excellence. These awards are among the most coveted in the industry and heralded by the winning brewers in their national advertising.

The Michigan Brewers Guild is the network of innovative and passionate brewers that serves as the recognized advocate for the Michigan craft beer industry. The mission of the Michigan Brewers Guild is to promote and protect the Michigan craft beer industry with an overarching goal to help craft beer acquire 20% of the market by 2025.

great american beer festival

Michigan’s thriving brewing industry conservatively contributes more than $144 million in wages with a total economic contribution of more than $600 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its claim as “The Great Beer State.”

 

Holland, Mich — Holland, Michigan-based craft brewery and distiller, New Holland Brewing, announces plans to distribute their beer to the entire state of Florida through a network of wholesalers beginning in October 2017. This new territory is part of the brewery’s growing 35-state distribution network. Beer will be available in Florida at restaurants, pubs and retail locations.

“The state of Florida represents an untapped opportunity for New Holland beers and our flagship Dragon’s Milk. I personally can’t wait to add to the vibrant and growing craft scene with the best-selling craft stout in America,” says New Holland President and Founder, Brett VanderKamp. “We’re looking forward to getting out there, meeting the people, and bringing some wonderful flavors from the Midwest to the great state of Florida. It’s an incredible time to be a beer drinker and we look forward to bringing beers that continue to push the envelope and achieve the highest quality.”

new holland

New Holland is partnering across all of Florida with a network of wholesalers who will be managed by Pabst Brewing Company (PBC). PBC’s sales force will sell all of New Holland’s beers to wholesalers in Florida as part of PBC’s high-end portfolio. New Holland, now in its 20th year, remains 100% independent and continues to manage all other business functions for its beers, including production, marketing, and finance.

“Florida has been on our mind for a long time.” says Joel Petersen, New Holland VP of Marketing. “We’ve had many, many contacts with fans of our beers who have asked us to bring our product to Florida. We are thrilled to finally launch in the state and contribute to the exciting craft scene. There are also many Midwesterners who will be able to enjoy our product when they flee the winter weather and travel to Florida. Dragon’s Milk is such a unique brand and we can’t wait to fill the glasses of current and new fans alike.”

New Holland will launch with distribution of their flagship Dragon’s Milk, a year-round Bourbon Barrel Stout, and build in products around Dragon’s Milk in the coming months.

“We at J.J. Taylor Distributing Florida, Inc. have long recognized New Holland Brewing as one of the notable iconic craft brewers in the Midwest. Their Dragon’s Milk Bourbon Barrel Stout was for many, the first introduction to the majesty of Bourbon Barrel Aged Stouts. It’s a great day for us to now have the opportunity to represent a brewery that we have long admired and respected.” Matt Abdoney, Senior Craft Brand & Marketing Manager.

New Holland will be announcing launch events and activities as they are solidified and plans to have key personnel working the market over the next few months to drive launch excitement.

 

HOLLAND, Mich., — In celebration of its 20th anniversary, New Holland Brewing Company (NHB) will release six throwback beers, an assortment of fan and brewer favorites from the past 20 years. The special edition release will be available during NHB’s annual Hatter Days Street Party on June 10. The limited release throwback beers will be offered in six packs at New Holland’s Pub on 8th in Holland and at The Knickerbocker in Grand Rapids, beginning June 10.

“We are thrilled to include throwback beers as part of our 20th anniversary celebration,” says New Holland President Brett VanderKamp. “We want to thank everyone who has supported us over the past two decades by bringing back some of our favorite brews. It’s a special time for us, and we’re excited to revel in the nostalgia of this milestone with the community at what will be our most dynamic Hatter Days Street Party yet.”

new holland

The throwback beer lineup includes:

Kourage First brewed in 1997, this brown ale was originally named “Dutch Kourage.” It is a dark, aggressively hopped brown ale with robust malt flavor and hints of chocolate.

Zoomer Wit This wheat ale was first brewed 1998 with orange, spices and American-grown wheat. Its subtle hints of citrus fruit made Zoomer a summer-time favorite.

Y2K Hailing from the year 1999, Y2K is a barleywine-style ale with deep mahogany hues. It is rich in body and contains notes of caramel and raisin.

Green Hornet Green Hornet also comes from 1999. It is an American-style pale ale that is golden in color. The beer is bright and crisp with just enough hop character, complemented by a sweet malt finish.

Jubilee Jubilee was first brewed in 1999 and harmoniously blends fruit and fermentation character into a delicious, balanced sip.

Blue Goat First brewed 2006, this doppelbock beer is chestnut in color with a nutty malt profile from its Munich malt. It has a muted hop presence and caramelized body to culminate a dry finish.

These limited release throwback brews will be available at throwback pricing. Preorder for the throwback beers will be available for members of New Holland’s Fairbanks Society (mug club) May 30 through June 6 at New Holland Brewing’s Sidecar storefront, located at the Pub on 8th.

In addition to the throwback brews, Hatter Days will feature a portfolio of Hatter family brews on tap including, Tasmanian Hatter (Galaxy IPA), White Hatter (Belgian-style White Pale Ale) and the beer that started it all, Mad Hatter IPA.

The event remains a free, family-friendly occasion. All ages are welcome to enjoy a BBQ cookout, live music from local and national acts and all-day acts from Daredevil Circus from 4 p.m. to 11 p.m. Hatter Days will continue with an afterparty inside the Pub until 1 a.m.

hatter days

The live music lineup includes:

  • 4:00 p.m. – The Ragbirds
  • 5:30 p.m. – Mucca Pazza
  • 7:30 p.m. – Joe Hertler & The Rainbow Seekers
  • 9:15 p.m. – The Dirty Dozen Brass Band
  • 11:00 p.m. – Street Party ends and afterparty begins at the Pub with music from Rusty’s Big Ass Band & Silent Disco
  • DJ Dr. Joel between sets

New Holland Brewing is proud to partner with Kids’ Food Basket for Hatter Days this year. Guests who bring items from the Kids’ Food Basket Wish List to street party will be entered to win one of many raffle prizes, including a private beer and spirits paired dinner for 10.

ALL AGES WELCOME • FREE ADMISSION

 


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