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lake life seltzer

Cranberry Lime and White Peach Honey debut as first flavors

Holland, Mich. — Michigan’s proximity to fresh water is no secret, even the state’s name derives from the Ojibwa word mishigamaa, meaning large lake. For many Michiganders, lake means life, and now New Holland Spirits has introduced a line of hard seltzers that reinforces that philosophy. Lake Life Seltzers arrive in Michigan this May with Cranberry Lime and White Peach Honey debuting as the first flavors.

Crushable and clean, the seltzers deliver a welcome switch up for when the palate needs a break from craft beer. Brand Manager Adam Dickerson believes the new products will fit perfectly into the coastal lifestyle.

“Lake Life embodies the idea of letting loose,” Dickerson said. “Unplugging from the daily grind to step back and enjoy the weekend, the day or even just a moment of carefree vibes.”

lake life seltzerMade with Lake Life Vodka and fruit flavors, the two new seltzers allow you to drink by the lake without the hassle of extra ingredients or supplies—a cooler and some ice will do. The house-distilled vodka is what truly separates this seltzer from the pack. Lake Life Vodka launched in 2019, inspired by Michigan’s West Coast and savored moments spent on the water. Flavorwise, the spirit is smooth and subtly sweet, providing the perfect base to build a seltzer upon.

Head Distiller Brad Kamphuis sees the utility of both the spirit and the seltzer in different situations.

“If you enjoy mixing yourself a drink, Lake Life vodka has you covered, but we are stoked to be able to offer the ease of a ready-made beverage with Lake Life Seltzers,” Kamphuis said. “Both recipes are refreshing, crisp and balanced with just the right amount of fruit flavor.”

The boon for those watching their beer bellies: Lake Life Seltzer contains just 80 calories and less than 1 gram of sugar. They’re a guilt-free alcoholic alternative and gluten free to boot.

Carefully crafted near the shores of Lake Michigan by New Holland Spirits in Holland, Lake Life reflects a connection between spirit and season.

“Whether you are relaxed in an adirondack chair, dipping your toes in the water or doing cannonball off the raft, these are the moments that we look forward to all year,” Dickerson said.

This summer, pair these moments with Lake Life and let’s coast.

 

About New Holland Spirits
In early 2002, New Holland Brewing Co-Founder & President, Brett VanderKamp visited the Caribbean with the intention of enjoying sun, sand and waves. Instead, he found world-class rum, and a lifelong obsession with fine craft spirits was born. He returned to Holland, MI with a mission; to create spirits that live up to his artful way of life and to share them with the world. For more information, visit their website or follow on TwitterFacebook, and Instagram

lightpoint

Michigan-based Craft Brewery Develops Exemplary Low-Cal, Low Carb, High Taste Brew

 

Holland, MI — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the upcoming launch of Lightpoint Functional White Ale, its first “active pursuits” beer. Designed to provide a refreshing and responsible post-pursuit experience, uncompromising in flavor, Lightpoint will be available in 43 states on March 1, 2020.

Renowned for flavorful and unique craft beer offerings, New Holland is no stranger to the curation of regional and in-season ingredients, creating craft brews to suit a specific time of year, activity or consumer desire; and Lightpoint is no exception.

Featuring coconut water, orange peel and raw honey, just 2g of carbs and only 86 calories per 12oz can, Lightpoint White Ale is tastefully brewed with natural ingredients and local Lake Michigan water. 

lightpointLightpoint is designed to be enjoyed with friends and community, shared after a hike, bike, run, ski or yoga session and bring a more satisfying and flavorful approach to the apres experience, without the added calories, ABV or carbohydrates. “We all look forward to the light point in our day or in our workout,” said Adam Dickerson, New Holland Brand Manager. “Here in West Michigan, the sunset over Lake Michigan symbolizes that moment of rest. After a day of hard work or a lakeshore run, the setting sun provides us with a beautiful moment to breathe it in and re-energize. That’s our Lightpoint.”

Jason Salas, Brewery Operations Manager, said, “We pride ourselves on creating what we deem to be the best tasting craft beer available, from seasonal flavors, to our flagship products. Lightpoint is an exciting next step for the brand, showcasing our desire to ensure that our best moments, with friends and family outdoors, are supported by the finest beverage possible, made from premium, delicious ingredients, and pristine Lake Michigan water.”

To kickstart the launch, New Holland will be hosting the first annual Lightpoint 5k fun-run, on March 28th, starting and finishing at New Holland Grand Rapids brewpub: The Knickerbocker.  All runners will receive a complimentary 5k shirt and the run will end in the New Holland beer garden with food, games and specials on cans of Lightpoint. While this will certainly be a fun run in structure, the race will also be timed with 1st, 2nd and 3rd place awards for 8 separate age groups.  Follow this link to register or find more information.

Along with community-building, New Holland’s vision is to create savored moments, and they are doing so by supporting natural resources and outdoor public spaces that act as hosts for those moments. In 2019, New Holland was able to raise over $27,000 for the Michigan State Parks by developing a traveling beer dinner series that brought a new and exciting experience to the Parks. In 2020 New Holland will continue and expand support of this program with the goal to encourage conservation of the Michigan State Parks, Trails and Waterways. New Holland is also a member of the Great Lakes Business Network, committed to protecting the Great Lakes from environmental threats. 

Lightpoint is a proud evolution of the brand, embodying the passion and dedication to community and the outdoors. The light at the end of the tunnel, Lightpoint is the perfect beer for the finish line.

Lightpoint will be available in 43 States, and at leading grocery stores across the country in March, 2020, and offered in 6-packs and 12-packs of 12oz cans, as well as draft.

 

triple mash

Holland, Mich  — New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

Aged for one year in New Holland Spirits oak bourbon barrels, Triple Mash clocks in at a beastly 17 percent ABV. But this beast’s bite is nothing to fear—the beer offers an intense malt character paired with warm, toasted flavor notes from its time in the wood.

“We couldn’t be more excited to release Dragon’s Milk Triple Mash into the wild. Triple Mash takes what is already an amazing beer and really amplifies all those classic Dragon’s Milk flavors to the moon—the roasted malt, barrel sweetness and bourbon all shine through,” said Dominic Bergquist, Brand Manager. “Our brewers have outdone themselves with this brew.”

New Holland will celebrate the release of the beer on Saturday, April 27 at its pubs in Grand Rapids and Holland. Extremely limited draft and bottle distribution will follow.

Release parties at New Holland’s Grand Rapids and Holland pubs will kick off on Saturday, April 27. The pubs will open early, with festivities starting at 10 a.m. Release party attendees will be able to sip Triple Mash on draft, as well as part of a special “Flight of the Dragon” sampler that features Triple Mash along with Dragon’s Milk, Dragon’s Milk White and Dragon’s Milk: Brewer’s Select (2019)—which was aged in a first-use bourbon barrel and hand-selected from New Holland’s cellar just for this occasion.

“Our pub teams have done an amazing job putting together such a great release event. There is no doubt that Triple Mash is the star of the show, but you’re also getting a chance to sample some crazy rare beer, listen to amazing bands and of course, there will be pepperoni pinwheels,” Bergquist said.

triple mashThe beer will be sold in 4-packs at $24.99 each (plus tax and deposit), with a limit of one case per customer, per day. There will also be a limited edition Triple Mash Teku glass available for purchase at both New Holland pubs.

Those looking to truly relish in the release and celebrate the world of Dragon’s Milk should sign up for the “Tour of Legends: Ultimate Dragon’s Milk Experience.” The first tour takes place at The Knickerbocker in Grand Rapids on Friday, April 26—giving attendees a taste of Triple Mash a day before its official release. Participants in all three tours will also get to taste samples of Dragon’s Milk, Dragon’s Milk Reserve variants, Dragon’s Milk first- and second-use barrels and Triple Mash. Tickets are available for purchase at dragonsmilk.com for $75 and come with one Triple Mash 4-pack, one Triple Mash Teku glass and one Triple Mash sticker.

“This is the first time we’ve ever done the Tour of Legends, and I know that some of our biggest Dragon’s Milk fans are going to be so stoked to experience it,” Bergquist said. “It’s all about highlighting what makes Dragon’s Milk so special, and I can’t think of a better way to kick off the weekend.”

Tour of Legends: Ultimate Dragon’s Milk Experience

  • Friday, 4/26, 6:30pm at The Knickerbocker in Grand Rapids

  • Saturday, 4/27, 12pm & 2:30pm at Production Campus in Holland

Purchase tickets for Tour of Legends at dragonsmilk.com

dragon's milk white

The bourbon barrel-aged white stout’s official release is February 8

 

Holland, Mich. — New Holland Brewing Company is excited to announce the launch of Dragon’s Milk White: a bourbon barrel-aged white stout. The first Dragon’s Milk product to be enjoyed in cans, Dragon’s Milk White offers a fresh approach that builds on a strong bourbon barrel-aging tradition.

“The white stout is an entirely new Dragon’s Milk experience, pulling many of the same awesome flavor notes that our fans have come to love in our original bourbon barrel-aged stout, but presenting them in a way that is completely unique,” said Dominic Bergquist, brand manager for Dragon’s Milk. “It’s not simply a visual play. The hazy golden color is really just the first cue that this beer is going to be unique, with the aromas and flavors that follow making it something we feel is truly special to behold.”

At six percent ABV, Dragon’s Milk White brings a much lighter—but no less full-flavored—drinking experience to the table. It promises to appeal to traditional stout drinkers as well as those who simply are looking for a well crafted, full-flavored and accessible drinking experience.

Available in cans, Dragon’s Milk White can be enjoyed in more places and on more occasions, giving fans even more opportunity to “share a legend.”

“Dragon’s Milk White is made in the same proud tradition of its namesake, yet stands on its own for celebrations for all life’s savored moments,” said Brett VanderKamp, founder and owner of New Holland Brewing Company. “It is a true testament to the brewing team at New Holland, who, after 20 years, continue to push the boundaries of what a barrel-aged stout can be.”

Dragon’s Milk White will be officially released in New Holland’s pubs in Grand Rapids andHolland on February 8, and a nationwide release will follow.

new holland

New Seasonal Brands And Expansion Of Dragon’s Milk Stout

HOLLAND, Mich. — New Holland Brewing Company, West Michigan-based craft brewer and distiller, is kicking off 2019 with the announcement of two new seasonal brands and an addition to the Dragon’s Milk™  brand family.

“We are excited about our new line-up that focuses on innovative recipes that we feel are really going to strike a chord with our customers,” said Joel Petersen, Vice President of Beer Sales. “We know consumers continue to look for brands that push the envelope for what beer can be, and our production team has responded with some outstanding recipes this year – much like our Tangerine Space Machine we introduced last year, which became our #1 draft brand in Michigan in 2018.”

Dragon’s Milk fans can look forward to a delicious new Dragon’s Milk brand extension in a 12oz can to be released February 2019. The new addition to the Dragon’s Milk family builds upon the stout’s bold new branding and #ShareALegend campaign, which can be seen at DragonsMilk.com.

new holland

2019 New Holland Brewing Company Beer Lineup

“This announcement will be an exciting one for our team as we work to expand the Dragon’s Milk brand and initiative with a delicious new beer, inspired by the best-selling barrel aged stout. This new variety will be the first 2019 addition to our core lineup and will be available nationwide,” said Brett Vanderkamp, President and Co-Founder of New Holland. “New Holland will continue to release four Dragon’s Milk Reserve brands throughout the year.”

The first new seasonal offering is a Kombucha IPA, releasing in late February of 2019. This IPA combines the refreshing fruit forward flavor of a citra hopped IPA with the tartness and spiciness of a lemon and ginger Kombucha. As soon as the can is opened, consumers will be met with flavors of fresh ginger, tart acidity, tropical fruits and citrus.

The second new offering is “Cerveza con Limón,” a Mexican-style lager. The ideal summer beverage, releasing in July 2019, is light, crisp and refreshing featuring natural lemon and lime peel.

“To our knowledge, our Kombucha IPA is the first IPA of its kind and we are incredibly optimistic about the response it will get from our consumers,” said Petersen. “Both of our new seasonal offerings will be available in the Mid-West and other select states. In addition to these exciting new varieties, we are also shifting our popular Passion Blaster Rose Ale from a seasonal brew to a year-round offering due to its popularity in 2018.”

The 2019 sour lineup will continue with 4 brands, releasing individually throughout the year. Three of which will showcase fruits such as Concord Grape, Mango, and Plum.  As always, New Holland expects to maintain some flexibility in its lineup throughout the year, and encourages consumers to follow along for additional announcements on Facebook and Instagram.

 

ichabod

Holland, Mich. — It may not feel like it yet, but the crisp breezes, changing leaves and chilly nighttime bonfires of autumn are fast approaching. So signals the return of Ichabod, New Holland Brewing Company’s classic pumpkin beer, which is slated to appear in bars and restaurants starting August 13.

The beer will be tapped in New Holland’s Grand Rapids and Holland pubs startingSeptember 4.

IchabodIchabod is a pumpkin ale brewed with real pumpkin, malted barley, cinnamon and nutmeg. This marks the beer’s twenty-first year in New Holland’s lineup. In that time, it has become a heavily anticipated seasonal release.

“Ichabod was one of the first beers we ever brewed,” said Brett VanderKamp, Founder at New Holland Brewing Company. “It’s been an absolute favorite for us at the brewery, and our fans in Michigan and beyond, ever since.”

For the first time this year, consumers will be able to enjoy Ichabod in six packs of cans.

“We’re excited to have Ichabod come out in a can. This will be a perfect beer for sipping around the campfire and for tailgating,” Joel Petersen, Vice President of Sales at New Holland Brewing Company said.

Ichabod will be a limited release this year, making it available for a shorter period of time within the season. Petersen said this decision aims to make room for other fall flavors to shine and to allow Ichabod to be in the market during the peak of Fall.

“Fall, with all of its grandeur, offers many flavor profiles, including pumpkin, and we think people can and should explore,” Petersen said.

Many locations pouring New Holland’s Ichabod will also serve Filthy Pumpkin, a 60/40 combination of Ichabod and Dragon’s Milk that Petersen says is a mug club member favorite at New Holland’s pubs.

“When Ichabod comes out, it kicks off the anticipation for the amazing fall season we have here in the midwest,” Petersen said. “This is a beer that pairs well with sweatshirts, sunny days, cool nights and the smell of smoke from the fire pit.”

new hollandHolland, Mich. — New Holland Brewing will release a new addition to theirDragon’s Milk Reserve program in April. This time, brewers tried a classic flavor pairing on Dragon’s Milk’s bourbon barrel stout canvas: Cherry Chocolate.

The beer will be available in New Holland pubs starting April 13. It will hit store shelves and across their bar and restaurant distribution footprint on April 16. Consumers can look forward to a rich stout that balances creamy chocolate flavors with a delightful cherry tartness.

“Chocolate is a flavor that is already present in Dragon’s Milk when it comes out of the barrel, but we’re able to play that up and really bring out the wonderful chocolate smoothness. Obviously, that just couples extremely well with the cherry flavor,” said New Holland Vice President of Sales Joel Petersen. “That combination plays nicely against the backbone of this beer.”

For most breweries, a bourbon barrel stout clocking in at 11 percent ABV is a limited release. New Holland Brewing works hard to make Dragon’s Milk available year round. The Reserve series is a chance for brewers and consumers alike to see the favorite beer in a new light.

“I think Dragon’s Milk speaks for itself. It’s a strong beer that our customers love on its own,” said Petersen. “The Dragon’s Milk Reserve program gives us the platform to build on that strong base and create a variety of exciting new flavor experiences.”

“The Reserve series allows our brewers to express their creativity,” said New Holland Brewing President Brett VanderKamp. “We continue to be amazed at the ways Dragon’s Milk can play with different flavors.”

New Holland Brewing welcomes those interested in learning more about Dragon’s Milk or the process to attend a tour where Dragon’s Milk is being brewed and cellared.

new holland

fermenta

GRAND RAPIDS, Mich — Fermenta: Michigan Women’s Craft Collective, is co-hosting a spirits event at New Holland Brewing‘s The Knickerbocker Sunday, April 22 from 2-4pm.

For this “Shaking & Sipping” hands-on event, attendees will learn how to properly taste gin, rum, and bourbon while also making historically significant cocktails with each base spirit.

The event is open to the public, welcoming both Fermenta members and non-members to participate and partake. Ticket price includes samples of each liquor, three cocktails attendees will prepare and a light snack.

Limited tickets are available for purchase here: https://shakeandsip.eventbrite.com

Prices are $25 for non-members and $20 for members.

With each event Fermenta hosts, the non-profit raises money towards their scholarship fund to further women’s education in the craft beverage industry. This allows members to apply for and attend workshops, classes, and seminars around the state.

 

About
Fermenta is a 501 (c)(3) non-profit trade group initiated by Michigan women, committed to diversity, camaraderie, networking, and education within the craft beverage industry. The organization hosts events with an educational focus and networking opportunities and provides a network that encourages conversation about the importance of diversifying the craft alcohol industry, ways to foster progress, and provide opportunities for a variety of voices and visions