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New Holland Brewing

New Holland Brewing Company announced on December 15 that they are entering into a “long-term partnership agreement” with Pabst Brewing Company that will “focus on the national distribution and sales of New Holland’s full portfolio of beer.” Effective first quarter 2017, Pabst will manage New Holland’s wholesale network to help New Holland “accelerate growth and drive success at the shelf.” This rather unprecedented relationship, of course, prompted interest and questions.

new holland

Brett VanderKamp and Fred Bueltmann

Brett VanderKamp, founder and president of New Holland, is transparent about the decision, explaining why he believes New Holland and Pabst are good for each other. After a proven track record of 20 years, New Holland is a “well groomed and well healed” brewery of modest size that has the white space to grow at a pace appropriate for an opportunity for Pabst to acclimate into the American craft beer segment. “From a portfolio perspective, this partnership adds a well-rounded value for them,” VanderKamp stated.

Currently, New Holland is distributed in 34 states. Although achieving presence in all 50 is certainly not beyond possibility, it’s not part of the 2017 strategy with Pabst. VanderKamp’s immediate goal is to broaden and deepen their exposure in their present markets, as well as consider their potential to expand into additional select states as it makes sense.

What does Pabst bring to the table? An entire sales organization, which includes a robust national sales team to manage the distributor. Pabst has the mobility to operate across their geography with precision all the way down to shelf. VanderKamp values the reach that Pabst has—allowing them to have significant conversations with key people in different regions that New Holland hasn’t had the human resources to tackle.

pabst

Before deciding to commit to Pabst, VanderKamp admitted that in some cases, reviewing proposals from other potential partners included ownership percentages exchanging hands. In order to protect themselves, VanderKamp said he and his team created “guardrails around what was really important to us and the New Holland brand.” Pabst will be financially incentivized for their efforts, but New Holland retains sole ownership, and does not relinquish any equity to Pabst.

For VanderKamp, the intangibles of a partnership like this are just as important as the financial bottom line. “We quickly aligned on what matters in both of our organizations. With Pabst, We’re a cultural fit, a trust fit, and a value fit.” To honor the integrity of New Holland’s mission and vision, to continue to grow the company, and take their brands across the country, sharing the New Holland story, VanderKamp felt compelled to go with his gut.

“At the end of the day,” VanderKamp revealed, “I had to simply decide if I liked the guys [at Pabst].” When asked if he thought he could sit across the table and have a beer with Pabst chairman Eugene Kashper and the rest of the Pabst team, and actually enjoy it, VanderKamp laughed, and replied, “Yeah. I could have many.”

When addressing the public’s perception that a move like this could mean backlash for New Holland, VanderKamp acknowledged the risk, but dismissed any threat that could be associated with Pabst, particularly “when you compare them to the most notable behemoth that’s out there right now.” VanderKamp admires the role Kashper has played in this partnership. “Eugene is an entrepreneur through and through. He was intimate in this deal, very hands on, and is incredibly approachable. From a leadership standpoint, working alongside Pabst is really not that scary at all.” From a social or consumer standpoint, it’s PBR—a domestic that indexes incredibly successfully against craft beer. And, as VanderKamp playfully jabbed, “…probably also in your fridge at home right now, too.”

 

Brewers from five West Michigan breweries have joined forces to create a beer and a band, and they’re going on tour to ring in Michigan Beer Month.

Catch them at various places around West Michigan from Wednesday, June 29-Sunday, July 3.

The event is called “Mashpaddle,” and it’s a celebration of West Michigan beer and collaboration.

Ten brewers—Steve Berthel, Jesse Jett, and Fred Bueltmann from New Holland Brewing; Melissa Brolick from Old Boy’s Brewhouse; Adam Engleman and Evan Keller from Lake Charlevoix Brewing; Tina Schuett from Rare Bird Brewpub; and Phil Thomson, Teo Watson-Ahlbrandt, and Dan Bouzis from Big Hart Brewing—teamed up to brew an IPA with all Michigan-grown ingredients.

Mashpaddle

Evan Keller, Dan Buozis, Teo Watson-Ahlbrandt, Phil Thomson, Fred Bueltmann, Steve Berthel, Adam Engleman

It includes a mix of caramel, vanilla, pale, and pilsner malts from Pilot Malt House, Motor City Malting, and Empire Malting. The brew’s cascade, centennial, chinook and crystal hops were grown in Empire, Michigan.

“It has lots of late hop additions to contribute to citrusy aromas,” said Bueltmann, New Holland Brewing’s Vice President of Brand and Lifestyle.

The culminating product is a bright, citrus-forward IPA that also bears the name Mashpaddle. It will be served at all participating locations.

A few members of the brew crew also happen to be musicians, so they’ve formed a band called Mashpaddle. The group includes three musicians from New Holland Brewing—Berthel on pedal steel, Jett on vocals, and Bueltmann on bass and sousaphone—as well as Lake Charlevoix’s Engleman on guitar.

“It’s really exciting to kind of combine passions,” Bueltmann said. “I think the idea that a group came together to make a beer and a band is really unique.”

The group will perform Jett’s original pieces along with a few “eclectic covers,” on a tour of participating breweries’ pub locations. They’ll perform between anchor sets with The Strapping Owls, a trio including Bueltmann as well as Larry Beers and Nicholas Barron. Attendees can expect “Americana roots and soul music,” Bueltmann said. In other words, good Fourth of July music.

“There’s a lot of enthusiasm for what we do and where we live,” Bueltmann said. “It’s a very feel-good event.”

See Mashpaddle and try the brew at one of the following dates and locations:

Mashpaddle

 

New Holland Brewing

Holland, MI — A tricked out beer trailer? An eight foot tall metal dragon that will be looming over you as you sip deliciousness? A crazy ambitious series from New Holland that provides 16 variations of Dragon’s Milk? Um, yes. Count me in New Holland Brewing. Your presence at the 11th Annual Michigan Brewers Guild Winter Beer Festival is worth squealing with excitement about.

It’s no secret that Dragon’s Milk, a bourbon barrel aged stout, has stolen the hearts of many, and for good reason! It’s a solid, damn good product. So, how can New Holland Brewing up their game with the beer? By making it an “Unlimited Release” of course. The company has announced that, “We are all in on Dragon’s Milk this year and truly view it as an “Unlimited Release”. We strive to make it “unlimited” by being available year round (no easy feat), everywhere (working towards contiguous US), available to everyone (not just the “geeks”) and now with unlimited variants and flavor possibilities.”

New Holland BrewingBefore I go any further, let’s check out what exactly the selection from New Holland Brewing will be at Winter Beer Fest 2016…

Dragon’s Milk
Dragon’s Milk Coconut Rum Barrel
Dragon’s Milk Mexican Spice Cake
Dragon’s Milk Peanut Butter
Dragon’s Milk Mint Chocolate
Dragon’s Milk Maple Coffee
Dragon’s Milk Brandy Barrel Apple Pie
Dragon’s Milk Bacon
Dragon’s Milk Chocolate & Orange
Dragon’s Milk Sarsaparilla
Dragon’s Milk Black Cherry
Dragon’s Milk Hazelnut
Dragon’s Milk Vanilla Chai
2015 Dragon’s Milk Reserve Triple Mash
2014 Dragon’s Milk Reserve with Raspberries
2015 Dragon’s Milk Reserve with Toasted Chilies

I know I know. A pretty robust list, right? After taking a peek I had a few questions for Fred Bueltmann,  Vice President of Brand and Lifestyle and Partner of New Holland, and Joel Petersen, Vice President of Marketing of New Holland Brewing about these new brews.

AS: It appears that the Dragon’s Milk variants have several options that mesh together beer (of course) with other beverage types (root beer, apple pie brandy, etc). Have you found that creating these new flavor relationships resulted from organic curiosity in production or have you found that listening to and observing the consumer trends (Not Your Father’s Root Beer comes to mind immediately) inspired these variants? Or possibly both?

FB & JP: In this particular case, they were dreamed up by our team of brewers in a very explorative, freestyle manner. Creating variants for the festival, removes some of the common barriers that come with our normal obligation to volume, and commitment to recreate flavors consistently. In this instance, they were charged with creating fun, one-off flavors in small, festival-sized batches, that may never exist again.

AS: Which ingredient(s) in the group of Dragon’s Milk variants was the most difficult to brew with? Anything that gummed up or got stuck in the mash tun or proved to be too powerful of a flavor in too little quantities? Essentially, which variant provided the most challenging brewing experience?

FB & JP: Bacon and peanut butter are currently the big question marks in terms of methodology, as well as cleanup.

AS: Acquiring barrels is never easy nowadays. How do you stay ahead of the pack in terms of collecting barrels for flavor and aging, especially less common ones in the beer scene such as rum and brandy barrels?

FB & JP: We have been barrel-aging beer since 2001, so we have learned a lot and developed many relationships. We have a great relationship with our cooper, who also serves as a bourbon-barrel broker, and we project our needs well ahead of time.  Our barrel cellar also produces a large amount of second-use barrels, so the relationship is reciprocal at times.  Our barrel sourcing efforts are as important and serious to us as our grain and hops.  

AS: Speaking of rum and brandy, could you give us an idea of the flavor differences you noticed between using rum or using the brandy barrels for the Dragon’s Milk?

FB & JP: This is the first brandy barrel we’ve used for Dragon’s Milk, so time will tell.  Rum is made from molasses and cane sugar, and typically expresses the darker flavors of it’s distillate and sugars.  Caramel, molasses and toffee are common to the flavor profile, which is a delicious connection to the dark and roasty malts, as well as the vanilla component found in Dragon’s Milk.  We expect the barrel that held brandy, which is fruit-based distillate, to have more fruit-like sweetness and play a bit brighter, accenting more of the toasty notes from the oak.

AS: What was the method used for including the bacon characteristics in the beer? Allowing full pieces of cooked bacon to hang out in the fermentation tanks? Were they included during boiling? Or was it some sort of steeping method towards the end? I bet the facilities smelled amazing that day…

FB & JP: We are conditioning the beer with bacon, post-brew and post-barrel.  Finished Dragon’s Milk will be transferred to a tank where crispy cooked bacon will be added. This allows us to manage the ingredients well and gauge conditioning time. Bacon brings lots of flavor as well as mouthfeel, so this should be velvety smooth, with tremendous porcine flavors.

AS: What advice would you give enthusiasts out there who are looking to pair these new variants with food? There are numerous pairing options, but perhaps some stood out in particular during your trial period?

FB & JP: Our advice is always to Stop & Taste.  Trust your intuition and think about what flavor you’re picking up, more than any given technique.  Also, since these are Winter Beer Festival only, we suggest, they should be paired with giant turkey legs and whatever chocolate you can get your hands on while enjoying the fest.

AS: You’ve created a purpose-driven program for the Dragon’s Milk series. Allowing the beer to be available year round in all your distribution networks and launching the “Unlimited Release” idea is incredibly difficult and I think will be received very well by your fans. What is the most challenging aspect of this idea? Do you think it’ll push other breweries to attempt this line of thinking with their rare or specialty items?

FB & JP: Our decision to go year round several years ago has definitely changed the face and footprint of the brewery. The need for dedicated blending tanks, refrigerated barrel storage, re-orienting how our barrels are stored, projecting the cash flow for all of those barrels to hang out for three months and having a robust quality control program to make shelf-stable barrel-aged beer, are all challenges that have been discovered and met at one point or another. Who knows whether other breweries will follow suit, but you have to look at it two different ways. Making rare or specialty items more widely available is one thing, and it should be in concert with demand.  Dragon’s Milk has grown in response to our customers demonstrating that they want more and will buy more. The second point is that taking barrel aged beers to market has significant technical challenges to assure that the bottles will be shelf stable and will age gracefully. Once beer is in contact with wood, it has met potential souring and/or staling agents, and we go to great pains to protect our barrel aged beer from preventable negative consequences to that exposure. Both of these points should be considered before breweries expand specialty lines, and are challenges that may keep some rare or specialty beer closer to home and in more limited contexts and volume. 

#unlimitedrelease

Photography: Steph Harding

 

 

HOLdragon's milkLAND, MI–New Holland Brewing Co. has taken its year-­round, bourbon barrel stout and infused it with flavors of Vanilla Chai for its first 2016 reserve batch.

This reserve blend is aged in bourbon barrels for three months, with the nuanced flavor of Vanilla Chai for a portion of that time.

“This reserve batch of Dragon’s Milk scored great marks when we quietly pub­ tested it this Fall,” says Brett VanderKamp, president of New Holland.

“The rich vanilla and chocolate notes of Dragon’s Milk with the layered flavor of Vanilla Chai – it’s so unique and so complementary.”
This reserve release kicks off a new release schedule for Dragon’s Milk Reserves. New Holland will release four variations quarterly in 2016, as opposed to all at once as was done in 2015.

As 2015 releases sold out in record time, the move to quarterly releases allows for more of each reserve to be brewed and offered.

The second quarter release will be Dragon’s Milk Reserve with Coffee and Chocolate. A crowd favorite from the 2015 release, this reserve will be back in larger quantities for those who didn’t get their fill.

More information on future reserve releases will be provided as 2016 unfolds. All reserves will be released through all locations in which New Holland distributes.

“These small runs of Dragon’s Milk are both to satisfy the creativity of our brewers, but also the palates of our fans” said VanderKamp.

Keep an eye out for special Dragon’s Milk surprises upcoming at the Michigan Brewer’s Guild Winter Beer Fest and other festivals throughout the year.

beer cocktails

There are plenty of ways to drink ourselves into the new year. A great number of us have the obvious answer of, “drink craft beer!” when embarking on this endeavor, but this time around we’d like to introduce some beer cocktail options instead. Using Michigan beer and cider of course!
beer cocktailsBlood-Orange Pomegranate Beer-mosa with Cheboygan Brewing Company’s Blood Orange Honey Wheat.
Ingredients (serves 10)
3 cups of Cheboygan Brewing Company’s Blood Orange Honey Wheat
3 cups chilled pomegranate juice
1 750-ml bottle chilled sparkling wine, such as Prosecco
1/2 cup pomegranate seeds (for garnish)
Process
Pour the pomegranate juice into each champagne flute. Fill ⅓ of the glass.
Fill another ⅓ of the glass w/ Cheboygan Brewing Co’s Blood Orange Honey Wheat
Top the last ⅓ off with chilled sparkling wine
If desired, garnish with pomegranate seeds
 


Jolly Pumpkin’s La Roja Mulled Beer
Ingredients
1 750ml bottle of Jolly Pumpkin’s La Roja
2 cinnamon sticks
5-6 whole cloves
½ tsp. ginger root, coarsely grated
½ tsp. nutmeg, coarsely grated
5 pods cardamom, cracked
zest of half an orange or lemon
½ cup of brown sugar
¼ cup brandy
Process
Place all spices and citrus zest in a cheesecloth. Tie a knot to seal the cloth and place it in your mulling beer pot. Pour in all of the beer and add yourself some brandy. Simmer this on low heat for 30 minutes and stir occasionally, but don’t let it boil! You’ll risk cooking out the flavors. Once it’s been warmed, stir in sugar (or syrup or honey if you’re using that instead). Once the beverage is steaming lightly, it’s ready to serve. We prefer ours to be ladled out into mugs! It’s good to have lemon slices or sugar around so guests can adjust the sweetness and acidity of their mulled beer as needed.
 
beer cocktailsAtwater’s Decadent Dark Chocolate Stout Hot Coffee Cocktail
Ingredients
Cinnamon
Cayenne
Nutmeg
2 oz Espresso or plain hot coffee
2 oz Atwater’s Decadent Dark Chocolate OR Cranker’s Fifth Voyage Coconut Porter
1 ½ oz aged rum
¾ oz vanilla syrup
¾ oz heavy cream
Process
Combine all the ingredients, except for the heavy cream, coffee, and cinnamon, into a mixing glass. Stir with a bar spoon. Separately, place the hot espresso into your mug. After stirring, place all the combined ingredients into the mug on top of the hot coffee. Pour in the desired amount of heavy cream and garnish with a dusting of cinnamon on top.
 
beer cocktailsHoliday Grog with Blake’s El Chavo Cider.
Ingredients
2 oz dark rum
½ oz fresh lime juice
1 tsp brown sugar
4 oz Blake’s El Chavo Cider: can be hot or cold
Optional: orange and/or cinnamon stick
Process
Combine all ingredients in a mixing glass with ice (if serving cold). Stir with a bar spoon and pour into a mug (if hot) or any desired glassware (if cold). Garnish with orange slice and cinnamon stick.
 
beer cocktailsHot Buttered Beere (Adapted from a 1588 recipe) with New Holland’s Cabin Fever Brown Ale.
Ingredients
17 oz of New Holland’s Cabin Fever Brown Ale
.5 tsp ground Cloves
.5 tsp ground Cinnamon
.25 tsp ground Ginger
5 Egg Yolks
1 cup Brown Sugar (Demerara if possible)
12 Tbsp Unsalted Butter
Process
Add the Cabin Fever Brown Ale and the spices to a saucepan. Bring it all to a boil and then immediately turn it down to the lowest setting. Beat the eggs and sugar until light and creamy. Remove the beer from heat and whisk in the egg mixture. Return it all to a low heat. Whisk continuously over low heat until the whole mixture thickens slightly. This should take about 5 minutes. Remove it all from the heat and whisk in the butter quickly until a nice foam forms. Serve warm.
Thank you all for a wonderful year of beer! Enjoy yourselves along with these lovely concoctions.
Cheers and have a happy New Year!
Photo shoot location courtesy of the Downtown Market and Beverage Manager Jenney Grant.
Photography: Steph Harding

beer cocktails

There are plenty of ways to drink ourselves into the new year. A great number of us have the obvious answer of, “drink craft beer!” when embarking on this endeavor, but this time around we’d like to introduce some beer cocktail options instead. Using Michigan beer and cider of course!

beer cocktailsBlood-Orange Pomegranate Beer-mosa with Cheboygan Brewing Company’s Blood Orange Honey Wheat.

Ingredients (serves 10)
3 cups of Cheboygan Brewing Company’s Blood Orange Honey Wheat
3 cups chilled pomegranate juice
1 750-ml bottle chilled sparkling wine, such as Prosecco
1/2 cup pomegranate seeds (for garnish)
Process
Pour the pomegranate juice into each champagne flute. Fill ⅓ of the glass.
Fill another ⅓ of the glass w/ Cheboygan Brewing Co’s Blood Orange Honey Wheat
Top the last ⅓ off with chilled sparkling wine
If desired, garnish with pomegranate seeds

 

Jolly Pumpkin’s La Roja Mulled Beer

Ingredients
1 750ml bottle of Jolly Pumpkin’s La Roja
2 cinnamon sticks
5-6 whole cloves
½ tsp. ginger root, coarsely grated
½ tsp. nutmeg, coarsely grated
5 pods cardamom, cracked
zest of half an orange or lemon
½ cup of brown sugar
¼ cup brandy

Process
Place all spices and citrus zest in a cheesecloth. Tie a knot to seal the cloth and place it in your mulling beer pot. Pour in all of the beer and add yourself some brandy. Simmer this on low heat for 30 minutes and stir occasionally, but don’t let it boil! You’ll risk cooking out the flavors. Once it’s been warmed, stir in sugar (or syrup or honey if you’re using that instead). Once the beverage is steaming lightly, it’s ready to serve. We prefer ours to be ladled out into mugs! It’s good to have lemon slices or sugar around so guests can adjust the sweetness and acidity of their mulled beer as needed.

 

beer cocktailsAtwater’s Decadent Dark Chocolate Stout Hot Coffee Cocktail

Ingredients
Cinnamon
Cayenne
Nutmeg
2 oz Espresso or plain hot coffee
2 oz Atwater’s Decadent Dark Chocolate OR Cranker’s Fifth Voyage Coconut Porter
1 ½ oz aged rum
¾ oz vanilla syrup
¾ oz heavy cream

Process
Combine all the ingredients, except for the heavy cream, coffee, and cinnamon, into a mixing glass. Stir with a bar spoon. Separately, place the hot espresso into your mug. After stirring, place all the combined ingredients into the mug on top of the hot coffee. Pour in the desired amount of heavy cream and garnish with a dusting of cinnamon on top.

 

beer cocktailsHoliday Grog with Blake’s El Chavo Cider.

Ingredients
2 oz dark rum
½ oz fresh lime juice
1 tsp brown sugar
4 oz Blake’s El Chavo Cider: can be hot or cold
Optional: orange and/or cinnamon stick

Process
Combine all ingredients in a mixing glass with ice (if serving cold). Stir with a bar spoon and pour into a mug (if hot) or any desired glassware (if cold). Garnish with orange slice and cinnamon stick.

 

beer cocktailsHot Buttered Beere (Adapted from a 1588 recipe) with New Holland’s Cabin Fever Brown Ale.

Ingredients
17 oz of New Holland’s Cabin Fever Brown Ale
.5 tsp ground Cloves
.5 tsp ground Cinnamon
.25 tsp ground Ginger
5 Egg Yolks
1 cup Brown Sugar (Demerara if possible)
12 Tbsp Unsalted Butter

Process
Add the Cabin Fever Brown Ale and the spices to a saucepan. Bring it all to a boil and then immediately turn it down to the lowest setting. Beat the eggs and sugar until light and creamy. Remove the beer from heat and whisk in the egg mixture. Return it all to a low heat. Whisk continuously over low heat until the whole mixture thickens slightly. This should take about 5 minutes. Remove it all from the heat and whisk in the butter quickly until a nice foam forms. Serve warm.
Thank you all for a wonderful year of beer! Enjoy yourselves along with these lovely concoctions.
Cheers and have a happy New Year!

Photo shoot location courtesy of the Downtown Market and Beverage Manager Jenney Grant.

Photography: Steph Harding

GRAND RAPIDS — Intermittent rain did not damper Thursday’s Beer-A-Palooza.

For the second year, the event was held 5-9 p.m. in the yard outside of Mangiamo! restaurant in the city’s East Hills neighborhood. In all, an estimated 100 attendees sampled beers from eight different Michigan breweries, including:

  • Arbor Brewing Company — Ann Arbor
  • Bell’s Brewery – Kalamazoo
  • Brewery Vivant – Grand Rapids
  • Dark Horse Brewing Co. – Marshall
  • Founders Brewery – Grand Rapids
  • Greenbush — Sawyer
  • New Holland Brewing – Holland
  • Saugatuck Brewing – Saugatuck

Participants received eight tickets, a taco bar buffet and live entertainment for a $25 entry fee. For the breweries, the more intimate, smaller feel of the event allowed staff members to connect directly with the consumer and gain new potential craft beer drinkers.

“Exposure is big for us,” said Scott Farney, sales manager for Saugatuck Brewing. “We try to make ourselves available for things.

“We’re smaller than a lot of these (other breweries at the event) — we need the visibility.”

Saugatuck specializes in traditional and balanced beer styles, such as its best-selling Oval Beach Blonde Ale. The brewery’s Singapore IPA is catching up in sales, Farney said, while its ESB Amber won Best in Show at the World Expo of Beer in April.

This past year, Saugatuck saw a somewhat unexpected rise in keg sales, as many Michigan bar and restaurants are adding a Saugatuck tap handle, according to Farney.

“I truly think quality-wise our liquid has gotten consistently better,” he said. “The quality has to be there.”

Despite being the Mitten’s third highest-selling craft beer company, New Holland was pleased to be part of this relatively smaller beer event (comparatively, the Winter Beer Festival draws crowds of more than 5,000).

“With craft beer being as popular as it is, this kind of event is perfect for attracting people on the fence,” said Eamon McCarthy, a brew assistant for New Holland. “There’s no excuse for us not to be here.”

McCarthy emphasized the variety of styles New Holland offers, which helps create a bridge to craft beer for any palate. The brewery has already finished brewing the entire season of its famous pumpkin ale, Ichabod, which is being released next week.

The 7th Annual Release Party is Aug. 20 at Logan’s Alley, 916 Michigan St., in Grand Rapids. In addition to tapping the brew, a special cask-conditioned Ichabod will be tapped at 5 p.m.

Meanwhile, for Arbor Brewing, the attraction to the event was location — in the heart of BeerCity USA.

“We love Grand Rapids,” packing director Aaron Stryker said. “This event has been on our radar for a few months now.”

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