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solera

The foeder-aged ale utilizes a technique that blends old and young into an ever-evolving beer

 

Holland, Mich.  — New Holland Brewing Company has announced the next member of the Dragon’s Milk family, Dragon’s Milk Solera, a 10% ABV foeder-aged ale that emphasizes the passage of time. By implementing a method where a flow of fresh beer influences the base solera, Dragon’s Milk Solera achieves a drinking experience that’s simultaneously consistent and ever-changing.

soleraThe solera aging method could best be described as fractional blending. Beginning with a master batch, New Holland ages Dragon’s Milk Solera in massive oak foeders and gradually pulls down the line until reaching the final foeder, blending a pool of beer from different generations. The beer’s average age will increase before hitting an eventual equilibrium, becoming more layered and complex. Each pull from the solera will contain a small bit of the original batch, allowing Dragon’s Milk fans to follow this beer as it evolves.

“We plan to label each batch with the pull number so drinkers can join us on the journey,” Brand Manager Dominic Berquist said. “The aging and blending brings our brewers and cellarman a new set of challenges, but they have more than risen to the occasion and we’re very excited by the results.”

In a glass, Dragon’s Milk Solera presents a gorgeous mahogany hue. An oaky and subtly sweet nose draws the drinker in for a sip where beguiling flavors of caramel, toffee and fig coalesce into a beer best savored amongst good company. Crack open a couple with friends and watch the Dragon’s Milk legend unfold.

“We’ve researched the history and lore behind the term ‘Dragon’s Milk’ and have actually found references to it as early as the mid-1500s in England,” Bergquist said. “Dragon’s Milk was used to describe a wide variety of potent ales and elixirs that were worthy of celebration, and Solera absolutely lives up to that expectation. It’s an exciting new chapter in the legend of Dragon’s Milk and we can’t wait for our fans to try this brew.”

Dragon’s Milk Solera will be available year round in four-pack 12 oz bottles and on draft in select states beginning in August. A limited amount of this beer will be available for online pre-order starting at 11am on July 18. The release coincides with another New Holland brand, Hazy River, a one hundred percent Citra-hopped New England Style IPA with a huge citrus aroma and taste.

Pick up will take place at the Knickerbocker and New Holland production facility on Saturday, August 1 from 11-6pm. For more information on Dragon’s Milk Solera and the pre-order, please visit www.dragonsmilk.com.

 

About Dragon’s Milk

Throughout the ages, Dragon’s Milk has been a term used to describe potent ales and elixirs worthy of a celebration, a reward at the end of the journey. New Holland Brewing Co. is proud to continue that tradition today with the Dragon’s Milk family of brands. What began as a single barrel in the back of the brewhouse in 2001 has now become a line of legendary brews, including Dragon’s Milk Bourbon Barrel-Aged Stout, the #1 best selling stout in America. For more information, visit www.dragonsmilk.com or follow on Facebook and Instagram.

day of the dragon

New Holland Brewing reveals three Dragon’s Milk Reserve varieties for its first online beer release

 

Holland, Mich. — New Holland Brewing Company has announced the return of its beloved imperial stout, Dragon’s Milk Triple Mash. Layers of chocolate, coffee and vanilla coalesce into a stout fit for Smaug himself, and at 17 percent ABV, this is a beast best savored. Triple Mash ages for one year in New Holland Spirits oak bourbon barrels, multiplying the Dragon’s Milk flavors to truly epic proportions.

In response to the pandemic, New Holland will implement its first ever online beer release, honoring Triple Mash with a virtual “Day of the Dragon.” While social distancing measures have transformed the way we connect with our favorite breweries, Dragon’s Milk Brand Manager Dominic Bergquist sees the bright side to this virtual release.

triple mash“Dragon’s Milk has always been about celebration and creating savored moments. The online release allows us to still get these awesome brews to our fans for them to enjoy at home and celebrate the arrival of summer, backyard bonfires and hopefully a s’more or two,” Bergquist said. “While we aren’t able to raise a glass together, this batch of Reserves is certainly worthy of a virtual ‘cheers.'”

Beer enthusiasts can place their orders on Saturday, May 16 beginning at 11 a.m. through 11 p.m. New Holland Mug Club members will receive an access code via email for early entrance, starting at 10:30 a.m. Drinkers can select their preferred location for pick up (Knickerbocker in Grand Rapids or Pub on 8th in Holland) which will begin starting on June 1st.

At $24.99 a 4-pack with a two case limit, payment will occur online at point of purchase followed by a confirmation email. Pick up of all orders begins Monday, June 1. Proxies will be allowed, but all individuals must present a copy of the order confirmation upon arrival at either New Holland Brewing location. Act fast, Triple Mash is only available for purchase on the order day only and it won’t see distribution outside of the pubs.

Two new Dragon’s Milk Reserve variants join Triple Mash for “Day of the Dragon”: Stroopwafel and Scotch Barrel Aged-Stout with Marshmallow & Dark Chocolate (2020 Reserve 2). The first finds inspiration from the classic Dutch cookie with rich caramel, vanilla, cinnamon and freshly roasted coffee beans. The second replicates campfire vibes.

“One of our favorite places to share a Dragon’s Milk is around the campfire, and this brew pays tribute to those legendary summer nights,” Bergquist said. “A blend of Highland and Speyside scotch barrels bring just a hint of peated smokiness that accentuates the roasted notes of our signature stout, while toasted marshmallow aroma and flavors set the stage for a rich, chocolatey finish.”

Both beers go online at the same time as Triple Mash for $17.99 a 4-pack with no limits. Stroopwafel will only be available at New Holland brewpubs while 2020 Reserve 2 will be distributed throughout the Dragon’s Milk footprint. Check out a limited amount of Dragon’s Milk merchandise on the web store too, including the 2020 edition of the Dragon’s Milk Triple Mash Teku glass for $15.

Production Manager Jason Salas expressed his pride in helping orchestrate this event. “We couldn’t be more excited about how these beers turned out,” Salas said. “It’s extremely difficult to produce just one Dragon’s Milk Reserve, but our brewing team rose to the challenge to bring all three of these to life.”

Let’s give this Dragon a warm welcome.

The latest spin on the acclaimed barrel-aged stout incorporates coconut, hazelnut and chocolate

 

HOLLAND, MICH  — New Holland Brewing Company’s first Dragon’s Milk Reserve release of 2020 will be available starting in January.

The Dragon’s Milk Reserve series puts a spin on America’s number-one selling bourbon barrel-aged stout. The brewery’s newest addition to the series showcases Dragon’s Milk in a completely new way, using whole ingredients and carefully selected barrels for a truly legendary brew.

“Dragon’s Milk Reserve is meant to be an indulgent reward, and our brewers have absolutely lived up to that billing on this latest entry in our Reserve series,” said New Holland Brewing Company Founder and President Brett VanderKamp.

The beer was aged for three months in rum barrels imported from Jamaica and finished on over 2,500 pounds of coconut, 1,000 pounds of toasted hazelnut and 200 pounds of chocolate.

“The flavors of toasted coconut, hazelnut and chocolate pair amazingly with the sweet and warming flavor notes imparted by the rum barrel.” VanderKamp said.

The beer clocks in at 12.5 percent ABV. It will be available on tap and for purchase in 4-pack 12-ounce bottles at New Holland’s pubs in Grand Rapids and Holland starting January 23. It will hit shelves at retail locations in 42 states starting in February.

“We are excited to share this beer with our fans!” VanderKamp said.

Seasonal favorite Ichabod returns this month with flavors of real pumpkin and spice

 

HOLLAND, Mich. – One of fall’s most legendary pumpkin ales rides again this month with the limited-release batch of “Ichabod” by New Holland Brewing Company, a West Michigan-based craft brewer and distiller.

Ichabod sets the mood for the season with the perfect blend of malted barley, real pumpkin and bewitching notes of cinnamon and nutmeg for a delicious and inviting brew. The result is an approachable and enjoyable beer with an alcohol content of 4.5%. The brew will be offered on tap at pubs across the Midwest and sold in six-pack cans ($9.99 MSRP) at major and specialty craft beer retailers. Ichabod’s label depicts the iconic and spooky “Headless Horseman” character with a wicked pumpkin in hand.

“We released Ichabod for the first time more than twenty years ago and it was one of the first beers we ever brewed,” said Joel Petersen, Vice President of Beer Sales. “The anticipation of this limited-batch ale remains one of our most anticipated releases every fall. For the second year, fans can find Ichabod in six-pack cans.”

To celebrate the Halloween season, New Holland Brewing will host two screenings of Tim Burton’s film, “Sleepy Hollow,” while tapping Ichabod at the events:

Oct. 12 – The Park Theatre in Holland, Mich.
Oct. 30 Halloween Eve – The Wealthy Street Theater in Grand Rapids, Mich.

For event details and more information about New Holland Brewing, visit newhollandbrew.com and follow along for news on upcoming announcements on Facebook and Instagram.

 

 

new holland

The brewery has partnered with three outfitters to celebrate the milestone anniversary

Holland, Mich.  — New Holland Brewing Company has partnered with REI Co-op, Merrell and Woosah Outfitters to celebrate 100 years of Michigan State Parks. Together, the partners have crafted a special beer and will host a series of events to benefit the state’s scenic parks.

“This partnership with Michigan State Parks is our way of showcasing the natural beauty that our state has to offer and the amazing parks that allow people to access these beautiful places,” said New Holland Brewing Company Brand Manager Adam Dickerson.

Nearly 100 years ago, the Michigan State Parks Commission was established to acquire natural lands for use as public parks. This year, the Department of Natural Resources (DNR) is celebrating those 100 years by highlighting the history of the parks and encouraging the public to support their future.

“The centennial is an opportunity to look back and give forward; to celebrate the 100 years of memories made in state parks, but also to engage and empower the next generation of state park enthusiasts to take action and ownership for the next 100 years,” said Ron Olson, chief of the Parks and Recreation Division for the Michigan DNR.

New Holland Brewing Company partnered with REI and Woosah Outfitters to create a special beer for the occasion.

Lake and Trail Lager is a copper lager, perfect for drinking after a day of hiking Michigan’s scenic state park trails. It will be released in six packs of cans and distributed only in Michigan. This beer will support Michigan State Parks and the centennial anniversary.

Woosah Outfitters Founder and Owner Erica Lang designed the Lake and Trail Lager cans. Using her signature woodcut technique, she drew inspiration from spending time in Michigan’s great outdoors.

“I wanted to capture some of the magic and bliss I feel hiking on Michigan trails—like catching the sunrise and sunset, feeling so small surrounded by the towering rows of pines and of course that big view of the lake,” Lang said. “The scene I carved combines all of these feelings into one beautiful trail.”

A release party for the beer will take place on June 29 at Woosah’s outdoor garden space and coffee shop, Outside Coffee Co. Woosah will be unveiling new gear in the shop and offering free beer outdoors with live music performances throughout the evening.

A series of hike and beer dinners to benefit Michigan State Parks will feature New Holland beers paired with a three-course meal. The “Trail to Table” dinners will take place at Leelanau State Park in Northport on July 27, P.J. Hoffmaster State Park in Muskegon on July 28 and Island Lake State Recreation Area in Brighton on September 21.

The P.J. Hoffmaster “Trail to Table” event will be women only, in celebration of Genevieve Gillette, the “First Lady” of Michigan State Parks. Funds from this event will benefit the Gillette Nature Center.

“Genevieve Gillette was a pivotal leader in the early days of the state park system, and she is the namesake of the nature center for which we are raising funds,” Dickerson said. “We also wanted to provide an environment that is welcoming and comfortable for women craft beer drinkers, when so many other beer events tend to be very male oriented.”

new hollandNew Holland has partnered with REI and Merrell to provide added experiences to the “Trail to Table” events. Attendees will start the day with Merrell shoe demos and an approximately two-hour guided hike sure to provide scenic views of some of Michigan’s most beautiful landscapes. Following the hike, guests will have opportunities to connect with local REI experts, play yard games and enjoy the park before partaking in a beer dinner. The beer dinner will be set within the park and will feature a three-course meal with New Holland beer pairings. Each attendee will receive a complimentary REI Co-op Flash 22 Pack, courtesy of REI. Tickets are available online for $75 each and are capped at 75 tickets per event.

“As we open our new store in Grand Rapids, we are thrilled to support Michigan State Parks and the outdoor places that make this region special,” said Jessica Ganss, REI Grand Rapids store manager. “Our state parks provide some of the best opportunities to hike, camp and paddle, and this investment will help ensure they remain accessible for the next 100 years.”

One hundred percent of the proceeds from the “Trail to Table” events will benefit the hosting parks.

“From helping to generate funding for a track chair at Island Lake, to raising money for new, accessible playgrounds at Leelanau State Park, this partnership is helping state parks be relevant to everyone who visits and values them,” Olson said.

Helping to fund initiatives like these is a key reason New Holland has brought these partners together.

“We want to encourage others to give back to Michigan State Parks,” Dickerson said. “The events are the perfect way to financially support the state parks while participating in an amazing experience that will be sure to live on as a great memory for those who attend.”

Learn more about the partnership and purchase tickets for the “Trail to Table” events on New Holland’s website.

Lake and Trail Lager Release Party

Celebrate the release of the Lake and Trail Lager brewed in collaboration with REI and Woosah Outfitters to support Michigan State Parks. Enjoy free beer and catch live music outdoors, and check out new Woosah gear in the shop.

When: June 29, 2019

Where: Outside Coffee Co. at Woosah Outfitters, 738 Wealthy St SE, Grand Rapids, MI 49506

Trail to Table Beer Dinners

Join New Holland, Merrell, REI and Michigan State Parks to hike the trails at one of Michigan’s beautiful state parks, and then refuel with a three-course meal paired with New Holland beers. Things will kick off with a shoe demo from Merrell, followed by a hike through the hosting park. Attendees will receive a complimentary REI Co-op Flash 22 Pack, courtesy of REI. Tickets are available for purchase online for $75 each, with a 75 ticket cap for each event.

  • Leelanau State Park, Northport, MI
    July 27, 2019

  • P.J. Hoffmaster State Park, Muskegon, MI (women only)
    July 28, 2019

  • Island Lake State Park, Brighton MI
    September 21, 2019

 

 

Holland, Mich. — New Holland Brewing Company will celebrate its 21st anniversary, as well as its beloved family of IPAs, with the annual Hatter Days party from Friday, June 8 through Sunday, June 10.

This year, the celebration will take place throughout the entire weekend inside the the brewery’s Pub on 8th and its back patio.

hatter days

Attendees can look forward to live music from local performers, activities for all ages and special food features. And of course, a selection of New Holland’s Hatter IPAs will be available on tap, including Mad Hatter, Berry Hatter and Black Hatter.

“The Mad Hatter is turning 21,” said New Holland Brewing Company General Manager Shawna Hood. “We’ll be toasting to that and celebrating the New Holland fans whose support makes this all possible.”

The festivities kick off with the annual golf outing on Friday, June 8 at Ravines Golf Club in Saugatuck, Michigan. Live music starts in the Pub on 8th’s back patio at 5pm with the Moonrays, and Nashon Holloway will take the stage inside the pub at 10pm. A silent disco—where people will dance together to music playing through individual wireless headphones—will also start at 10pm that evening.

Saturday starts with a bloody mary bar featuring New Holland’s own spirits at 11am and gives way to a day filled with live music acts. Catch the likes of Coty Bouchard, Delilah DeWylde, Rachel Curtis and Rusty’s Big Ass Band inside the pub or in the back patio. At midnight, there will be a toast honoring the Mad Hatter’s 21st birthday.

Sunday will offer a variety of family friendly activities, including a cookie decorating workshop with Rachel from OoKalooKa Cookies. There will also be a bloody mary bar and live performances from Vinylicious and Kelli Boes.

All ages are welcome to attend, and there will be no cover charge.

 

new holland

HOLLAND, MI  — New Holland Brewing announced today the appointment of Tom Stryker as Director of Brewery Operations/Beer Unit. With more than 400 employees and product sales in 38 states and four countries, New Holland’s leadership is expanding to grow expertise in the areas of sales leadership development, strategy and long-term planning. Stryker, 50, joined New Holland 10 months ago to help lead the company’s integration and implementation of new products.  He will now take a leadership position in brewery operations.

Stryker, a Hope College graduate, brings an extensive business integration background to New Holland. He is a former Vice President of Business Development for Blue Medora, a Michigan software firm.  Prior to Blue Medora, Tom provided strategic leadership on a consultative basis as a principal of the Stryker Group. He has also held leadership positions at Johnson Controls and Plascore.

“Investing in strategic planning and operational performance is key for our future,” said Brett VanderKamp, President of New Holland Brewing. “Tom will bring some depth in long-term thinking as we continue to add new products and markets.” VanderKamp is looking forward to this positive new addition to his team.  “Tom’s years of high-level strategic planning will also help provide direction for our brewery team as we continue to see significant growth,” said VanderKamp.

In 2015, New Holland’s production facility underwent substantial development including the tripling of their brewing capacity through additional indoor and outdoor fermentation, new keg line, expansion of the Dragon’s Milk cellar, additional refrigerated warehouse space, a new wash and column still, new shipping docks, and increased manpower, among other enhancements.  

Stryker will provide both day-to-day and long-term leadership to the brewery production team, while also working closely with internal and external sales teams. He will continue to report directly to VanderKamp, making for a smooth transition.

 

HOLLAND, Mich., — In celebration of its 20th anniversary, New Holland Brewing Company (NHB) will release six throwback beers, an assortment of fan and brewer favorites from the past 20 years. The special edition release will be available during NHB’s annual Hatter Days Street Party on June 10. The limited release throwback beers will be offered in six packs at New Holland’s Pub on 8th in Holland and at The Knickerbocker in Grand Rapids, beginning June 10.

“We are thrilled to include throwback beers as part of our 20th anniversary celebration,” says New Holland President Brett VanderKamp. “We want to thank everyone who has supported us over the past two decades by bringing back some of our favorite brews. It’s a special time for us, and we’re excited to revel in the nostalgia of this milestone with the community at what will be our most dynamic Hatter Days Street Party yet.”

new holland

The throwback beer lineup includes:

Kourage First brewed in 1997, this brown ale was originally named “Dutch Kourage.” It is a dark, aggressively hopped brown ale with robust malt flavor and hints of chocolate.

Zoomer Wit This wheat ale was first brewed 1998 with orange, spices and American-grown wheat. Its subtle hints of citrus fruit made Zoomer a summer-time favorite.

Y2K Hailing from the year 1999, Y2K is a barleywine-style ale with deep mahogany hues. It is rich in body and contains notes of caramel and raisin.

Green Hornet Green Hornet also comes from 1999. It is an American-style pale ale that is golden in color. The beer is bright and crisp with just enough hop character, complemented by a sweet malt finish.

Jubilee Jubilee was first brewed in 1999 and harmoniously blends fruit and fermentation character into a delicious, balanced sip.

Blue Goat First brewed 2006, this doppelbock beer is chestnut in color with a nutty malt profile from its Munich malt. It has a muted hop presence and caramelized body to culminate a dry finish.

These limited release throwback brews will be available at throwback pricing. Preorder for the throwback beers will be available for members of New Holland’s Fairbanks Society (mug club) May 30 through June 6 at New Holland Brewing’s Sidecar storefront, located at the Pub on 8th.

In addition to the throwback brews, Hatter Days will feature a portfolio of Hatter family brews on tap including, Tasmanian Hatter (Galaxy IPA), White Hatter (Belgian-style White Pale Ale) and the beer that started it all, Mad Hatter IPA.

The event remains a free, family-friendly occasion. All ages are welcome to enjoy a BBQ cookout, live music from local and national acts and all-day acts from Daredevil Circus from 4 p.m. to 11 p.m. Hatter Days will continue with an afterparty inside the Pub until 1 a.m.

hatter days

The live music lineup includes:

  • 4:00 p.m. – The Ragbirds
  • 5:30 p.m. – Mucca Pazza
  • 7:30 p.m. – Joe Hertler & The Rainbow Seekers
  • 9:15 p.m. – The Dirty Dozen Brass Band
  • 11:00 p.m. – Street Party ends and afterparty begins at the Pub with music from Rusty’s Big Ass Band & Silent Disco
  • DJ Dr. Joel between sets

New Holland Brewing is proud to partner with Kids’ Food Basket for Hatter Days this year. Guests who bring items from the Kids’ Food Basket Wish List to street party will be entered to win one of many raffle prizes, including a private beer and spirits paired dinner for 10.

ALL AGES WELCOME • FREE ADMISSION