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New Belgium

Ft. Collins, Colo. – New Belgium Brewing’s annual Clips Beer & Film Tour is coming to Grand Rapids on Friday, July 15. This free event, now in its seventh year, features short films and a selection of small-batch beers with 100 percent of the proceeds from beer sales going to Greater Grand Rapids Bicycle Coalition. In total Clips has raised more than $659,000 for nonprofits, with close to $10,000 coming from Grand Rapids in 2015. The event kicks off at Ah-Nab-Awen Park at 8:00 p.m., with the films starting at 10:00 p.m.

“This year is actually New Belgium’s 25th anniversary, so we’re doing things a little differently,” said Christie Catania, Clips national special events manager. “We asked ten filmmakers to incorporate the year 1991 into their film, as a way to salute the year that New Belgium got its start. The films do a great job of bringing us back to the glory days of big hair, questionable fashion, and outdated technology!”

In addition to a night of films under the stars, Clips offers a venue where guests can try New Belgium’s most esoteric beer offerings. Many of New Belgium’s Lips of Faith beers can be hard to come by and Clips offers the best way to try them. Eleven varieties from Lips of Faith to brewery classics will be available in 3-ounce samples, 12-ounce pours, or cans. For a complete list of beers available at the Grand Rapids stop, click here. Food from local food trucks will be available for purchase: Gettin’ Fresh and A Moveable Feast.

New Belgium, promoters of environmental stewardship, encourages attendees to think twice about throwing away trash, with a significant amount of waste diverted from landfills at each stop. In addition, all locations will have bike valet, encouraging people to ride their bike to the showings.

Clips Beer & Film Tour – Grand Rapids Stop

When:
Friday, July 15

Time:
8:00 p.m., with films starting at 10 p.m.

Where:
Ah-Nab-Awen Park

Proceeds Benefit:
Greater Grand Rapids Bicycle Coalition advocates for safer and more accessible bicycling in the Greater Grand Rapids area.

Recycling By:
High Five Program

Cost:
Admission – free
3 oz. sample –  $1.50
12 oz. beer –  $6.00

Other tips:

  • You will be asked to prove that you are old enough to enjoy an adult beverage. Please bring your government issued ID. No ID means no beer!
  • Bring low chairs or blankets – or lounge on the grass! 
  • No outside alcohol – leave the libations to us.
  • Picnics are welcome, although you might want to check out our local food vendors before you bring your own!
  • Bring your water bottle. We give water away for free. Look for the tall blue signs and stay hydrated!
  • We LOVE dogs. If you choose to bring Fido, please come prepared to keep your dog under control, on a leash, curbed, and by your side.
  • Walk, ride your bike, carpool, take public transportation…please.  

For the latest information on Clips, go to NewBelgium.com/Clips. For more information on New Belgium Brewing, visit NewBelgium.com.

New Belgium
Ft. Collins, Colo. – New Belgium Brewing’s annual Clips Beer & Film Tour is coming to Grand Rapids on Friday, July 15. This free event, now in its seventh year, features short films and a selection of small-batch beers with 100 percent of the proceeds from beer sales going to Greater Grand Rapids Bicycle Coalition. In total Clips has raised more than $659,000 for nonprofits, with close to $10,000 coming from Grand Rapids in 2015. The event kicks off at Ah-Nab-Awen Park at 8:00 p.m., with the films starting at 10:00 p.m.
“This year is actually New Belgium’s 25th anniversary, so we’re doing things a little differently,” said Christie Catania, Clips national special events manager. “We asked ten filmmakers to incorporate the year 1991 into their film, as a way to salute the year that New Belgium got its start. The films do a great job of bringing us back to the glory days of big hair, questionable fashion, and outdated technology!”
In addition to a night of films under the stars, Clips offers a venue where guests can try New Belgium’s most esoteric beer offerings. Many of New Belgium’s Lips of Faith beers can be hard to come by and Clips offers the best way to try them. Eleven varieties from Lips of Faith to brewery classics will be available in 3-ounce samples, 12-ounce pours, or cans. For a complete list of beers available at the Grand Rapids stop, click here. Food from local food trucks will be available for purchase: Gettin’ Fresh and A Moveable Feast.


New Belgium, promoters of environmental stewardship, encourages attendees to think twice about throwing away trash, with a significant amount of waste diverted from landfills at each stop. In addition, all locations will have bike valet, encouraging people to ride their bike to the showings.
Clips Beer & Film Tour – Grand Rapids Stop
When:
Friday, July 15
Time:
8:00 p.m., with films starting at 10 p.m.
Where:
Ah-Nab-Awen Park
Proceeds Benefit:
Greater Grand Rapids Bicycle Coalition advocates for safer and more accessible bicycling in the Greater Grand Rapids area.

Recycling By:
High Five Program
Cost:
Admission – free
3 oz. sample –  $1.50
12 oz. beer –  $6.00
Other tips:

  • You will be asked to prove that you are old enough to enjoy an adult beverage. Please bring your government issued ID. No ID means no beer!
  • Bring low chairs or blankets – or lounge on the grass! 
  • No outside alcohol – leave the libations to us.
  • Picnics are welcome, although you might want to check out our local food vendors before you bring your own!
  • Bring your water bottle. We give water away for free. Look for the tall blue signs and stay hydrated!
  • We LOVE dogs. If you choose to bring Fido, please come prepared to keep your dog under control, on a leash, curbed, and by your side.
  • Walk, ride your bike, carpool, take public transportation…please.  

For the latest information on Clips, go to NewBelgium.com/Clips. For more information on New Belgium Brewing, visit NewBelgium.com.

GRAND RAPIDS – I scream, you scream, we all scream for ice cream.  Not just your average ice cream though – ice cream beer.

Two completely different products, both delivered in a pint, combined forces to support one common goal: to protect our winters against climate change.  New Belgium Brewing Company and Ben & Jerry’s Ice Cream collaborated to make both of their pints pair together to make a Salted Caramel Brownie two ways.  One being a new delicious flavor packaged in an ice cream pint for Ben & Jerry’s, called Salted Caramel Brown-ie Ale, while the other is constructed into a beer, called Salted Caramel Brownie Brown Ale, delivered in a pint glass for New Belgium.  

This past Monday, New Belgium and the West Michigan Environmental Council (WMEAC) put the pints together. Asher Attick, Michigan Field Marketing Manager for New Belgium and Nicholas Occhipinti, Director of Policy and Community Activism for WMEAC, served up pour overs, or beer floats, at an event called “Pour Over Climate Sessions.”  

A sweet beer seems to be the beer of choice for the float.  Yet one ends up with a double sweet overload. This mistake does not happen with The Salted Caramel Brownie Brown Ale.  It has enough of the sweet notes subtly peeking through, but it doesn’t overpower the delicious sweetness we all love from Ben and Jerry’s. The perfect sweet success story.

Success also comes through Attick’s duty in Michigan to work with local nonprofits and community outreach, tying it into the regional and national programs that New Belgium is running as a whole.

“We always feel at the size we are, when we go into a new state, it is going to make an impact. And the last thing we ever want to see is a negative impact.  Beer is a competitive business––that is never going to change. We feel it is important going into communities and lending a helping hand to make positive change.  Especially when it is something we strongly believe in as a brewery, like climate change,” stated Attick.

The two brands together with their pints are encouraging communities to write letters to their Governors about the importance of  climate change––not only what may become of our climate in the future, but how it is impacting each and every one of us today.

“Right now in Michigan, there is major climate legislation that is about to come to the forefront, and the only way the politicians care is if you tell them they care. The Fruit Ridge in Michigan was devastated two years ago, and Michigan has already had six 1,000 year floods in the last several years,” Occhipinti said.

With a climate continuing to have patterns of freeze, thaw, freeze, thaw, our crops will suffer.  That means there could be no hops, there could be no apples and there could be no grapes for the libations we love dearly.  As much as we may all love mild winters and dry summers, our crops do not.  No crops means no beer.  No beer means lots of unhappy locals.

Monday night’s event held letter stations, where people were encouraged to fill out a Mad Lib-styled letters to send to Governor Snyder about what is important to them about climate change and the issues that matter specifically to Michigan. At the end of the program, Attick is taking the handwritten letters and mailing them to the Governor Snyder.  Right now there are over 200 letters that will be mailed and end up on the desk of Governor Snyder.  

The donations from the event went directly to benefit WMEAC but from a national standpoint, for every pint of ice cream sold and every 6-pack, a dollar from each benefit #ProtectOurWinters. Buy both to make some beer floats at home and protect our four seasons!

Sponsored by New Belgium – Michigan

9.5% ABV, Draft

Appearance: Golden orange with a small head.
Aroma: Sour smell with some fruit.
Taste: Malty upfront with a bit of a sour backend. Slight berry flavor as well.
Mouthfeel: Medium bodied with moderate carbonation.

Brewery Vivant’s collaboration brew with New Belgium Brewing, Escoffier, is a wild ale with malt, dried fruit and a bit of sourness. It’s a beer that’s advertised for aging — it says so right on the can — and gets better with warmth. While Escoffier is a bit on the dry side, it holds a very smooth finish and highlights some berry flavors during the process.

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