Detroit, Mich. – “The Feelgood Tap,” a startup 501(c)3 nonprofit organization, looks to harness the power of a pint to raise and deploy financial resources to other nonprofits and charities statewide.
“The original idea behind The Feelgood Tap began in 2015 as an initiative to give back to the community we serve around Batch Brewing Company (Corktown neighborhood) in Detroit,” said Stephen Roginson, founder and head brewer, Batch Brewing Company, and executive director and founder, The Feelgood Tap.
“Each month, The Feelgood Tap features a special beer at Batch Brewing Company and a portion of the purchase price is donated to a designated charity of our choice,” he said. “We’ve donated to a number of small and large charities serving the Corktown Neighborhood and the greater Detroit area. The National Multiple Sclerosis Society Michigan Chapter was the very first Feelgood Tap partner.
We look forward to continue building on this partnership, growing the ability to impact their organization, as well as many others.”
The Feelgood Tap, after a year as an in-house initiative, has transitioned into a registered nonprofit 501(c)3 with a mission to expand and replicate its model to coordinate with other craft breweries, taprooms, and beer-bars throughout Michigan who are interested in supporting nonprofits in their communities.
At the beginning of the year, The Feelgood Tap recruited officers and a board of directors to help in the formation of the nonprofit, cultivate new relationships statewide of craft beer makers and taprooms, and to begin the process of introducing the organization to charitable partners and its mission throughout Michigan.
The mechanics and mission of The Feelgood Tap looks to recruit craft beer establishments from across the state to designate a beer once a month as a “Feelgood Tap” and donate $1 from the sale of every “Feelgood Tap” pint. The revenue collected from every participating Feelgood Tap establishment is then forwarded to The Feelgood Tap, which will deploy funds to statewide nonprofit partners,” added Roginson. In addition, four times a year, every establishment will have the opportunity to choose their own local nonprofit, impacting their immediate community; and quarterly, participating establishments will partner together to help a regional nonprofit.
The goal is to scale small contributions, working collaboratively within the craft beer industry, affecting change with local, regional, and statewide nonprofits throughout Michigan.
Falling Down Beer Company in Warren has also signed on to participate in Feelgood Tap launch. Proceeds from The Feelgood Tap at Falling Down Beer Company will also be donated to the National Multiple Sclerosis Society during the month of April.
“Stephen and The Batch Brewing Company are such a true representation of the resurgence in the Detroit area. Their creativity, foresight and dedication to the communities in which they serve are evident in everything they do,” said Elana Sullivan, president of the National Multiple Sclerosis Society, Michigan Chapter.
“The idea for the Feelgood Tap is brilliant and we are very proud to be its benefactor during the month of April. Cheers to you Stephen!”
The Feelgood Tap to benefit the National Multiple Sclerosis Society, Michigan Chapter will kick off with a party at Batch Brewing Company (located at 1400 Porter Street in Detroit) on Wednesday, April 6 from 5:00 p.m. – 8:00 p.m. The event is open to the public to attend. Two dollars from every beer sold from the designated Feelgood Tap at the event, and for the entire month of April, will be donated to the Society to support MS research and services for the more than 18,000 people living with MS in Michigan. There will be prizes and lots of Feelgood fun for all at the kick-off event.