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light hearted

COMSTOCK, Mich. – The eagerly awaited Light Hearted Ale from Bell’s Brewery is now available.

A Low-Cal IPA with only 110 calories, Light Hearted is the newest year-round release from Michigan’s largest independent craft brewery.

With a 3.7% ABV, it is the latest addition to Bell’s Hearted family (Two Hearted is available year-round; Double Two Hearted will return in August).

“We did not just set out to make a lighter version of Two Hearted. We wanted to brew the best tasting, low-cal IPA we could. It all begins with quality ingredients. Balance, hoppiness and aroma are all there,” said Larry Bell, Bell’s president and founder.

While Light Hearted may not share the exact ingredient list as Two Hearted (Bell’s flagship IPA is brewed with 100% Centennial hops), it does share many of the defining characteristics that make Two Hearted what it is.

“One thing we did not do, was take a shortcut; no corn and no rice. Our goal was to deliver the same quality you would expect from a Bell’s beer, but with a lower ABV and with less calories,” Bell said.

Light Hearted is brewed with Centennial and Galaxy hops with only 110 calories per 12 oz. serving. It cuts down on the things many beer drinkers don’t want, but keeps everything about Two Hearted they love.

This new year-round beer was the first release in Bell’s General Store Exclusive Series; limited, small batch releases only available at Bell’s pub, the Eccentric Cafe, and its General Store. Focused on innovation, the GSE series serves as a testing ground for new recipes, small batch re-releases of fan favorites and other experimental brews.

Light Hearted is now available in cans (12 oz. packaged in 6-packs) and on draft. Fans in Michigan will also be able to purchase 12-packs of 12 oz. cans later this month.

Bell’s Two Hearted Ale, the brewery’s flagship IPA, has been named the No. 1 Beer in America three years in a row by members of the American Homebrewers Association.  It has been at the top of numerous “Best of” lists and consistently ranks as one of the most popular craft beers on the market.

Keep an eye on the Bell’s website and its social media channels for the latest information and release updates.

About Light Hearted

Style: Lo-Cal IPA

Tasting notes: Citrus and pine aromas; easy-drinking

Description: Made with Centennial and Galaxy hops, and a variety of specialty malts, Light Hearted is aromatic, balanced and incredibly easy-drinking. This IPA has only 110 calories, yet all the Heart.

Nutritional information & specs

ABV: 3.7%

Calories: 110

Carbs: 8.7g

Protein: 1.3g

Fat: 0g

Availability: Year-round

Packages: Draft and cans

Shelf life: 6 months

 

lightpoint

Michigan-based Craft Brewery Develops Exemplary Low-Cal, Low Carb, High Taste Brew

 

Holland, MI, Jan 27th, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the upcoming launch of Lightpoint Functional White Ale, its first “active pursuits” beer. Designed to provide a refreshing and responsible post-pursuit experience, uncompromising in flavor, Lightpoint will be available in 43 states on March 1, 2020.

Renowned for flavorful and unique craft beer offerings, New Holland is no stranger to the curation of regional and in-season ingredients, creating craft brews to suit a specific time of year, activity or consumer desire; and Lightpoint is no exception.

Featuring coconut water, orange peel and raw honey, just 2g of carbs and only 86 calories per 12oz can, Lightpoint White Ale is tastefully brewed with natural ingredients and local Lake Michigan water. 

lightpointLightpoint is designed to be enjoyed with friends and community, shared after a hike, bike, run, ski or yoga session and bring a more satisfying and flavorful approach to the apres experience, without the added calories, ABV or carbohydrates. “We all look forward to the light point in our day or in our workout,” said Adam Dickerson, New Holland Brand Manager. “Here in West Michigan, the sunset over Lake Michigan symbolizes that moment of rest. After a day of hard work or a lakeshore run, the setting sun provides us with a beautiful moment to breathe it in and re-energize. That’s our Lightpoint.”

Jason Salas, Brewery Operations Manager, said, “We pride ourselves on creating what we deem to be the best tasting craft beer available, from seasonal flavors, to our flagship products. Lightpoint is an exciting next step for the brand, showcasing our desire to ensure that our best moments, with friends and family outdoors, are supported by the finest beverage possible, made from premium, delicious ingredients, and pristine Lake Michigan water.”

To kickstart the launch, New Holland will be hosting the first annual Lightpoint 5k fun-run, on March 28th, starting and finishing at New Holland Grand Rapids brewpub: The Knickerbocker.  All runners will receive a complimentary 5k shirt and the run will end in the New Holland beer garden with food, games and specials on cans of Lightpoint. While this will certainly be a fun run in structure, the race will also be timed with 1st, 2nd and 3rd place awards for 8 separate age groups.  Follow this link to register or find more information.

Along with community-building, New Holland’s vision is to create savored moments, and they are doing so by supporting natural resources and outdoor public spaces that act as hosts for those moments. In 2019, New Holland was able to raise over $27,000 for the Michigan State Parks by developing a traveling beer dinner series that brought a new and exciting experience to the Parks. In 2020 New Holland will continue and expand support of this program with the goal to encourage conservation of the Michigan State Parks, Trails and Waterways. New Holland is also a member of the Great Lakes Business Network, committed to protecting the Great Lakes from environmental threats. 

Lightpoint is a proud evolution of the brand, embodying the passion and dedication to community and the outdoors. The light at the end of the tunnel, Lightpoint is the perfect beer for the finish line.

Lightpoint will be available in 43 States, and at leading grocery stores across the country in March, 2020, and offered in 6-packs and 12-packs of 12oz cans, as well as draft.