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long road distillers

Vivant Big Red Coq Malt Whisky is the fifth release in the Beer City Whisky Series by the distillery

 

Grand Rapids, Michigan – On Thursday, September 26, Grand Rapids craft distillery Long Road Distillers will release Vivant Big Red Coq Malt Whisky made in partnership with Brewery Vivant. This is the fifth release of the Long Road Beer City Whisky Series, a line-up of whiskies collaboratively made with local breweries who have helped earn Grand Rapids the title of “Beer City USA”. Vivant Big Red Coq Malt Whisky is distilled from the same mash as Big Red Coq Red IPA, a flagship beer from the Grand Rapids-based brewery.

“We’re excited for people to try out this latest collaborative release,” said Kyle VanStrien, co-owner and co-founder of Long Road Distillers. “Brewery Vivant has always been one of our favorite local brewers and they create some of the most unique and enjoyable beers around.  We think this beer-turned-whisky is the perfect representation of their craftsmanship in spirit form.”

Grand Rapids has won the title of “Beer City USA” for several years running, and has also been named “Best Beer Town” and “Best Beer Scene” by USA TODAY readers. These titles are an acknowledgement of the many world-class breweries that call Grand Rapids home, but also a nod to the passionate beer lovers that support them.

The idea behind the Beer City Whisky Series stemmed from shared base ingredients between beer and whisky – namely, malted barley. To create the whiskies in this ongoing series, Long Road acquires brewers mash from local breweries and distills it into malt whisky on their 500 gallon Vendome Pot Still. After each beer is distilled into whisky, it is aged in new American Oak barrels for 12-24 months.

So far, Long Road Distillers has partnered with five Grand Rapids breweries for the Beer City Whisky Series and distilled some of their most popular beers: The Mitten Brewing Company (Mitten Country Strong IPA), Perrin Brewing Company (Perrin Black), Harmony Brewing Company/Harmony Hall (Harmony Black Squirrel Peated Porter), Greyline Brewing Company (Greyline Solshine), and Brewery Vivant (Big Red Coq Red IPA). A sixth release in the series is coming in late October, made in partnership with Creston Brewing Company.

Each whisky is released in-house at the distillery’s Grand Rapids tasting room in extremely small batches ranging from 100 to 200 bottles per batch.

Vivant Big Red Coq Malt Whisky will be released on Thursday, September 26 beginning at 4 pm at the distillery on Leonard Street.

In addition to having Vivant Big Red Coq Malt Whisky available for tastes, cocktails, and bottles to take home on Thursday, the culinary teams at Long Road and Brewery Vivant have put their heads together to create unique food pairings to enjoy alongside the whisky and drinks. The goal for the night is to have fun, but also to raise awareness about the collaborative spirit that exists in West Michigan.

Event details and menu descriptions can be found at www.longroaddistillers.com.

“We owe a lot of credit to the craft beer community for leading the way in elevating consumer expectations when it comes to quality, flavors, and a deeper understanding of how products are made and who is making them,” said Jon O’Connor, co-owner and co-founder of Long Road Distillers. “This project continues to give us the opportunity to work more closely with our friends and peers in the craft beverage industry who share a deep commitment for doing things the right way – and we’re confident it shows in this whisky!”

 

long road distillers

New distillery Tasting Room to open in the heart of Downtown Grand Haven

 

Grand Haven, Mich. – Grand Rapids-based Long Road Distillers is set to open a new distillery tasting room in Grand Haven, Michigan this week. The lakeshore location will be the company’s second offsite tasting room apart from their headquarters on the West Side of Grand Rapids where they house their production facility, cocktail bar and restaurant. They also have a retail location in Boyne City.

Visitors to the new Grand Haven location will be able to enjoy an extensive lakeshore-inspired cocktail menu and a full food menu featuring snacks, share-ables, salads, sandwiches and more. Guests will also be able to sample Long Road’s line-up of award-winning spirits, participate in special tasting events, and purchase merchandise and bottles to-go.

long road“Our team is excited to finally join the Grand Haven community,” said Kyle VanStrien, Long Road Distillers Co-Founder and Co-Owner. “We’ve been working on a location here for nearly two years, and it’s certainly been a long road. We can’t wait to share what we’ve been able to build!”

Long Road Grand Haven is located at 18 Washington Ave, in the heart of the downtown business area, and less than a block from the waterfront. It features a new 6-seat bar and 40-seat dining area that opens to a 10-seat patio on the sidewalk with large, sliding glass doors.

“We’re excited to bring our curated experience to the lakeshore,” said Jon O’Connor, Co-Founder and Co-Owner of Long Road Distillers. “We look forward to adding something new and unique for the residents and visitors of Grand Haven to enjoy.”

An official grand opening and ribbon cutting will be held at 5:30 pm on Thursday, July 18. Going forward, the distillery will be open daily from 11a to 11p.

See the Cocktails and Kitchen menus, and to stay up to date on the Long Road – Grand Haven.

 

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New distillery Tasting Room to open in the heart of Downtown Boyne City retail district

Grand Rapids, Mich – Grand Rapids-based Long Road Distillers announced on Wednesday that they will be opening a new distillery tasting room in Boyne City, Michigan. The northern Michigan outlet will be the company’s first offsite tasting room apart from their headquarters on the West Side of Grand Rapids where they house their production facility, cocktail bar and restaurant. Visitors to the new Boyne City location will be able to sample Long Road’s line-up of handcrafted spirits, participate in special tasting events, and purchase merchandise and bottles to-go.

“The Long Road team is thrilled to join the Boyne City community,” said Kyle VanStrien, Long Road Distillers Co-Founder and Co-Owner. “It’s a beautiful town with a thriving retail district, engaged business community, and countless activities for residents and visitors to enjoy throughout the year.”

The Long Road Tasting Room will be located at 118 Water Street in the heart of the Central Business District in Downtown Boyne City. It will share a storefront with The Outdoor Beerdsman, a befitting partnership considering the handcrafted nature of the retailer who designs and prints their own apparel, and creates custom jewelry, all in-house.

“We’re excited to have Long Road Distillers join our downtown business community,” said Ashley Cousens, Executive Director of the Boyne Area Chamber of Commerce. “We think they’ll be a great compliment to the many options we have for residents and visitors to enjoy – our retail shops, brewpubs, restaurants, wineries and bars. This will add another unique attraction and a line of handcrafted products that help highlight the agricultural bounty of Michigan.”

Northern Michigan has become a vital part of the Long Road story and holds a special place in the hearts of VanStrien and fellow Co-Owner and Co-Founder Jon O’Connor.

“We are committed to using Michigan-grown ingredients in our spirits whenever possible,” said O’Connor. “MICHIGIN, our 100% Michigan ingredient gin, depends on ingredients grown in Northern Michigan. Our team spends several days each fall harvesting juniper on nearby Beaver Island, and we’ve incorporated galena hops from the Michigan Hop Alliance in Northport to add a citrus component to the gin’s botanical makeup.”

“As we’ve done in West Michigan, we’re excited to build partnerships with Boyne area farmers to develop new products that highlight the unique terroir of the region,” adds O’Connor.

While an official open date has not been announced, Long Road Distillers is actively seeking applicants for a Tasting Room Manager and Retail Associate team members.

To learn more about employment opportunities or to stay up to date on the Long Road – Boyne City location, visit fb.me/LongRoadBoyneCity.

 

 

Grand Rapids, Mich – Grand Rapids-based Long Road Distillers will release a new, limited-release liqueur on Valentine’s Day, Wednesday, February 14, beginning at 4 pm. The release of Long Road Raspberry Liqueur coincides with several other special offerings at the distillery for the holiday, including cocktail and chocolate pairings, and featured food and drinks.

long road distillers raspberry liqueurLong Road Raspberry Liqueur is made with Michigan raspberries from DeLange’s Redberry Farm in nearby Hudsonville, Michigan. It will be available in limited quantities at the distillery in Grand Rapids next week, and at select retailers and restaurants beginning at the end of the month.

“We’re beginning to experiment more and more with liqueurs and other specialty spirits,” says Jon O’Connor, co-owner of Long Road Distillers. “With the diversity and abundance of agriculture that we have access to all around us in West Michigan, we have plenty of opportunities to partner with local farmers to try something new.”

For the Valentine’s Day release, Long Road will be offering half-off pours of the Raspberry Liqueur, in addition to half-off cocktails featuring the new spirit, all evening. Visitors will also have the opportunity to bring a bottle home with them.

“The timing for this release worked out perfectly,” according to Kyle VanStrien, co-owner of Long Road Distillers. “We can’t imagine a better spirit to highlight on Valentine’s Day and to pair with the chocolates we’re featuring that evening.”

In addition to the release of Long Road Raspberry Liqueur, the distillery is hosting a Cocktails, Chocolates and Spirits Pairing featuring Mokaya chocolates that were handcrafted using Long Road Spirits. Two seatings are available – at 7:00 and 8:30 pm – and the event will be hosted in the Rickhouse, the second floor special events space at the distillery. Mokaya chocolates will also be available to purchase in 4-packs to bring home, or as a pairing with your food and drinks in the restaurant.

 

Michigin

Grand Rapids, Mich – Grand Rapids-based Long Road Distillers will release Batch No. 2 of their award-winning MICHIGIN® on Wednesday, November 1 when their doors open at 4 pm. The gin was crafted from 100% Michigan ingredients, starting with water fresh from Lake Michigan, red winter wheat from Heffron Farms and juniper harvested by hand on Beaver Island.

In July, MICHIGIN® was named “Best Gin in the World” and awarded a Double Gold Medal at the Fifty Best Competition in New York City. Just a week after the double-blind tasting award was announced, interest and sales spiked, and the gin sold out. The re-release has been eagerly anticipated not only by the distillery but by retailers and bars throughout Michigan.

“We get calls and e-mails on regular basis asking when we’ll have MICHIGIN® back,” says Jon O’Connor, co-owner and co-founder of Long Road. “It’s definitely helped us reach new consumers and new retail and restaurant accounts.”

MICHIGIN’s base spirit is distilled from red winter wheat from nearby Heffron Farms in Belding, Michigan that was milled on site at the distillery on Grand Rapids’ West Side. It is then redistilled with a variety of Michigan botanicals, including Beaver Island juniper, lemon verbena and fennel from Visser Farms in Zeeland, and Galena hops from the Michigan Hop Alliance in Northport. Batch No. 2 includes the addition of mint from Ham Family Farm in Allendale, Michigan. The resulting gin is unlike any other and offers a fresh taste of Michigan from start to finish.

Juniper is commonly sourced through spice purveyors and originates from Europe or the Pacific Northwest. It was a family connection late last year that tipped off the Long Road team to the abundance of the berry on Beaver Island, the largest island in Lake Michigan approximately 30 miles northwest of Charlevoix. Despite the extra work that goes into producing MICHIGIN®, the team insists the resulting gin and the connection to Michigan farmers and Beaver Island make it all worthwhile.

“Picking juniper is a hard job – but there’s no better place to do it that on the Island,” according to Kyle VanStrien, co-owner and co-founder of the distillery. “It’s one of the most beautiful places in Michigan and the residents of the Island have offered a warm welcome each time our team visits!”

MICHIGIN®, initially, has the familiar aroma of fresh pine and juniper berries, but quickly transitions into scents of cucumber, cedar, and tropical fruits. The rich juniper flavors lead the way at first taste and gradually shift to notes of melon, vanilla, and hints of bright citrus and mint. It’s sure to please in a gin cocktail, on the rocks, or all by itself.

On Wednesday, November 1, the distillery is hosting a MICHIGIN® Release Party to celebrate the new spirit. From 4 pm to midnight, guests will be able to enjoy 50% off gin cocktails and have their first opportunity to purchase bottles of Long Road MICHIGIN® to take home.

Long Road MICHIGIN® will also be available in statewide distribution for licensed retailers, bars and restaurants beginning the week of October 30.

 

Grand Rapids distillery, Long Road Distillers, will release a series of brand new whiskies made in partnership with four Grand Rapids breweries. They will be released each month over the next four months. The first in the line-up of the Long Road Beer City Whisky Series, Mitten Country Strong Malt Whisky, will be available at the West Side distillery beginning at 4 pm on Tuesday, May 23, as part of the distillery’s 2 Year Anniversary Celebration.

longroad distillers

“We’re proud to be part of the craft beverage scene in Grand Rapids,” said Jon O’Connor, Co- Owner and Co-Founder of Long Road Distillers. “We credit the breweries in this City with laying the groundwork for folks like us to open up and be successful – they’ve earned us the title of Beer City USA and we wanted to create a product that celebrated the collaborative nature of the industry here.”

Grand Rapids has won the title of “Beer City USA” for several years running, and has also been named “Best Beer Town” and “Best Beer Scene” by USA TODAY readers. These titles are an acknowledgement of the many world-class breweries that call Grand Rapids home, but also a nod to the passionate beer lovers that support them.

The idea behind the Beer City Whisky Series stemmed from shared base ingredients between beer and whisky – namely, malted barley. To create the four whiskies in this series, Long Road acquired brewers mash from each brewery and distilled it into malt whisky on their 500 gallon Vendome Pot Still. After each beer was distilled into whisky, it was aged in new American Oak barrels for 12-24 months.

Long Road Distillers has partnered with four Grand Rapids breweries for the initial year of the Beer City Whisky Series and distilled some of their most popular beers: The Mitten Brewing Company (Mitten Country Strong IPA), Perrin Brewing Company (Perrin Black), Harmony Brewing Company (Harmony Black Squirrel Peated Porter), and Greyline Brewing Company (Greyline Solshine).

Each whisky will be released in-house at the distillery over the course of four months in extremely small batches ranging from 100 to 200 bottles per batch.

The first release in the series, Mitten Country Strong Malt Whisky, will be available beginning at 4 pm on Tuesday, May 23 at Long Road’s 2 Year Anniversary Celebration. Up to 40 bottles of the whisky will be available for reservation for the public by signing up for a brief tour and tasting, guided by the production teams of Long Road and The Mitten, and will include a side-by-side tasting of Mitten Country Strong IPA and the Mitten Country Strong Malt Whisky.

“We’re excited to share this collaborative spirit with others,” said Kyle VanStrien, Co-Owner and Co- Founder of Long Road. “There’s nothing better than working with friends to create something unique and new. I think these whiskies will excite everyone from the craft beer aficionado to the adventurous whisky drinker!”

 

Grand Rapids distillery, Long Road Distillers, will release a series of brand new whiskies made in partnership with four Grand Rapids breweries. They will be released each month over the next four months. The first in the line-up of the Long Road Beer City Whisky Series, Mitten Country Strong Malt Whisky, will be available at the West Side distillery beginning at 4 pm on Tuesday, May 23, as part of the distillery’s 2 Year Anniversary Celebration.
longroad distillers
“We’re proud to be part of the craft beverage scene in Grand Rapids,” said Jon O’Connor, Co- Owner and Co-Founder of Long Road Distillers. “We credit the breweries in this City with laying the groundwork for folks like us to open up and be successful – they’ve earned us the title of Beer City USA and we wanted to create a product that celebrated the collaborative nature of the industry here.”
Grand Rapids has won the title of “Beer City USA” for several years running, and has also been named “Best Beer Town” and “Best Beer Scene” by USA TODAY readers. These titles are an acknowledgement of the many world-class breweries that call Grand Rapids home, but also a nod to the passionate beer lovers that support them.
The idea behind the Beer City Whisky Series stemmed from shared base ingredients between beer and whisky – namely, malted barley. To create the four whiskies in this series, Long Road acquired brewers mash from each brewery and distilled it into malt whisky on their 500 gallon Vendome Pot Still. After each beer was distilled into whisky, it was aged in new American Oak barrels for 12-24 months.
Long Road Distillers has partnered with four Grand Rapids breweries for the initial year of the Beer City Whisky Series and distilled some of their most popular beers: The Mitten Brewing Company (Mitten Country Strong IPA), Perrin Brewing Company (Perrin Black), Harmony Brewing Company (Harmony Black Squirrel Peated Porter), and Greyline Brewing Company (Greyline Solshine).
Each whisky will be released in-house at the distillery over the course of four months in extremely small batches ranging from 100 to 200 bottles per batch.
The first release in the series, Mitten Country Strong Malt Whisky, will be available beginning at 4 pm on Tuesday, May 23 at Long Road’s 2 Year Anniversary Celebration. Up to 40 bottles of the whisky will be available for reservation for the public by signing up for a brief tour and tasting, guided by the production teams of Long Road and The Mitten, and will include a side-by-side tasting of Mitten Country Strong IPA and the Mitten Country Strong Malt Whisky.
“We’re excited to share this collaborative spirit with others,” said Kyle VanStrien, Co-Owner and Co- Founder of Long Road. “There’s nothing better than working with friends to create something unique and new. I think these whiskies will excite everyone from the craft beer aficionado to the adventurous whisky drinker!”
 

long road distillers

Grand Rapids-based Long Road Distillers will release a new seasonal gin, MICHIGIN®, on Monday, February 6 when their doors open at 4 pm. The gin was crafted from 100% Michigan ingredients, starting with water fresh from Lake Michigan, red winter wheat from Heffron Farms and juniper harvested by hand on Beaver Island.

The limited-release MICHIGIN is the first gin to use all Michigan ingredients. While the distillery works regularly with local farms to source ingredients, juniper, the ingredient that distinguishes gin from other spirits, proved challenging to find. “We’ve been planning MICHIGIN since before we opened our doors two years ago, but we were struggling to find a source for Michigan-grown juniper, a non- negotiable ingredient when it comes to gin,” said Kyle VanStrien, Long Road Co-owner and Co- Founder.

MICHIGIN’s base spirit is distilled from red winter wheat from nearby Belding, Michigan, milled on site at the distillery on Grand Rapids’ West Side. It was then redistilled with a variety of Michigan botanicals, including lemon verbena and fennel from Visser Farms in Zeeland, lemon balm from Creation Farms in Beulah, and Galena hops from the Michigan Hop Alliance in Northport. The resulting gin is unlike any other and offers a fresh taste of Michigan from start to finish.

Juniper is commonly sourced through spice purveyors and originates from Europe or the Pacific Northwest. It wasn’t until sitting around a campfire with family over the summer, discussing different botanicals used in Long Road spirits, that a Michigan source for juniper was revealed to VanStrien.

“I mentioned in passing that we were on the hunt for local juniper,” said VanStrien, “and my cousin stopped me and said that it was everywhere on Beaver Island where she grew up!”

Less than a month later, VanStrien and business partner Jon O’Connor were on a small plane headed to Beaver Island, Lake Michigan’s largest island, 30 miles northwest of Charlevoix, Michigan. After a short scouting visit, it was clear finding enough juniper wouldn’t be a problem. The bushes are so prevalent on parts of the island, they’ve become a nuisance for many residents.

During the last week of September, 2016, a dozen members of the Long Road staff set out from Grand Rapids to harvest juniper berries on the island, collecting nearly 200 pounds over a two-day period. The team weathered 15-foot waves on the two-hour ferry ride and chilly rain while picking, but according to O’Connor, the journey was well worth it.

“What started out as strictly a juniper-picking trip turned out to be a great opportunity for our team to work together on a product that epitomizes our core values and our shared vision for crafting world class spirits from local ingredients,” said O’Connor. “Not only that, the finished product is unlike any

other gin on the market due to the unique flavors we were able to extract by using local juniper and distilling it fresh.”

MICHIGIN, initially, has the familiar aroma of fresh pine and juniper berries, but quickly transitions into scents of cucumber, cedar, vanilla and tropical fruits. The rich juniper flavors lead the way at first taste and gradually shift to notes of melon, vanilla, and hints of bright citrus. It’s sure to please in a gin cocktail, on the rocks, or all by itself.

On Monday, February 6, the distillery is hosting a MICHIGIN Release Party to celebrate the new spirit. From 4 pm to midnight, guests will be able to enjoy 50% off gin cocktails and have their first opportunity to purchase bottles of Long Road MICHIGIN to take home.

Long Road MICHIGIN will also be available in statewide distribution for licensed retailers, bars and restaurants beginning the week of February 6.

 

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