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ESCANABA, Mich. – Upper Hand Brewery is excited to announce packaging changes from twelve-ounce bottles to twelve-ounce cans beginning in Spring 2018. The cans, packaged in six-packs and specialty four-packs, will feature a new look that pays homage to the original labels, while establishing a stronger tie to their Upper Peninsula roots.

“Part of the allure of living in and visiting the U.P. is the amazing opportunities for outdoor recreation. Cans can go more places than bottles – whether exploring the trails, campgrounds, or beaches, we want our fans to feel comfortable bringing us along on their adventures,” said Laura Bell, CEO of Bell’s and Upper Hand Breweries.

The switch from bottles to cans also comes with a change to Upper Hand’s beer portfolio. Flagship brands UPA, Yooper Ale and Escanaba Black Beer will remain a part of the year-round brews offered by Upper Hand Brewery. In addition, an all-malt light lager, dubbed Upper Hand Light, will join the year- round brands upon their release scheduled for March. Upper Hand will release its first IPA in Summer 2018. The IPA, with a name to be determined, will join the four aforementioned brands in year-round production.

upper hand

Seasonal and specialty favorites Laughing Fish, 906 Ale and Double Ringer will be available in cans only upon their 2018 and 2019 releases. Upper Hand will continue draught offerings for its core brands, seasonal offerings, and select specialty beers.

 

ABOUT UPPER HAND BREWERY

Brewed on a 20-barrel system in Escanaba, Michigan, our beers celebrate the beauty and uniqueness of the north and our community. We may be a young brewery, but our roots run deep. Upper Hand beers are available throughout the Upper Peninsula, Northern Wisconsin and Minnesota. We brew our beer in the North, where it is meant to be enjoyed. We invite you to visit and enjoy not only our beer, but the wonder and beauty of Michigan’s Upper Peninsula.

 

COMSTOCK, Mich. – Bell’s Brewery, Michigan’s oldest and largest brewery, celebrates its 32nd anniversary this month.

As part of the celebration, Bell’s kicked-off its 8th Annual Bell’s Homebrew Competition on Sept. 9 at Bell’s Eccentric Café in downtown Kalamazoo.

“Three decades ago, I would have never imagined where we would be as a company, as a brewery, as an industry,” Larry Bell, President of Bell’s Brewery said.

“A lot has changed over the years. This year marks quite a few other milestones all over the state and we raise a glass to all of our fellow craft brewers celebrating as well,” he added.

bells brewery

Larry Bell founded Bell’s Brewery in 1983 and sold his first beer in 1985. The company he started is now 100% family-owned and also the largest independent craft brewery in the state of Michigan. Larry’s daughter, Laura Bell, was promoted to the role of CEO in February.

“It’s an incredible honor to be a part of the next generation,” Bell’s CEO Laura Bell said.

“As we look to what comes next, it’s very important to remember our roots and celebrate the fans and the homebrew community that helped us get to where we are today, she added.

Even before Larry Bell sold his first commercial beer, he started as a homebrewer and then founded a homebrew supply shop, a precursor to the brewery Bell’s is today. Production reached 135 barrels in 1986, all brewed and bottled by 10 employees.

Today, Bell’s employs more than 540 people, a majority in the state of Michigan, and shipped 421,000 barrels in 2016.

As the seventh largest craft brewery in the U.S., according to the Brewers Association, its impact can be seen throughout the craft beer industry in Michigan, in the Midwest and beyond. Bell’s was the first brewery to sell beer by the glass in the state and has inspired countless other breweries, homebrewers and craft beer enthusiasts.

Bell's

Free wort for the Bell’s Homebrew Competition was given away to almost 200 homebrewers. Among the first place prizes for that competition, the winner will get to brew their recipe at Bell’s original Kalamazoo brewery to then to go on tap at the adjacent Café alongside beers like Oberon and Two Hearted, a beer that was recently named #1 beer in America by the readers of Zymurgy Magazine.

Coming up later this month is a three-day Octoberfest Celebration on Sept. 22-24, also at Bell’s Eccentric Café. German cuisine, live music and of course, Bell’s Octoberfest Beer are all part of the festivities. Held in the Bell’s Beer Garden, this is a free, all-ages event.

Bell’s fans are also encouraged to see where their favorite beers are born. Free brewery tours of Bell’s original Kalamazoo brewery are offered on weekends. Tours of its nearby Comstock Brewery are offered throughout the week. Tours can be booked at bellsbeer.com/tours.

 

COMSTOCK, Mich. – Bell’s Brewery, Michigan’s oldest and largest brewery, celebrates its 32nd anniversary this month.
As part of the celebration, Bell’s kicked-off its 8th Annual Bell’s Homebrew Competition on Sept. 9 at Bell’s Eccentric Café in downtown Kalamazoo.
“Three decades ago, I would have never imagined where we would be as a company, as a brewery, as an industry,” Larry Bell, President of Bell’s Brewery said.
“A lot has changed over the years. This year marks quite a few other milestones all over the state and we raise a glass to all of our fellow craft brewers celebrating as well,” he added.
bells brewery
Larry Bell founded Bell’s Brewery in 1983 and sold his first beer in 1985. The company he started is now 100% family-owned and also the largest independent craft brewery in the state of Michigan. Larry’s daughter, Laura Bell, was promoted to the role of CEO in February.
“It’s an incredible honor to be a part of the next generation,” Bell’s CEO Laura Bell said.
“As we look to what comes next, it’s very important to remember our roots and celebrate the fans and the homebrew community that helped us get to where we are today, she added.
Even before Larry Bell sold his first commercial beer, he started as a homebrewer and then founded a homebrew supply shop, a precursor to the brewery Bell’s is today. Production reached 135 barrels in 1986, all brewed and bottled by 10 employees.
Today, Bell’s employs more than 540 people, a majority in the state of Michigan, and shipped 421,000 barrels in 2016.
As the seventh largest craft brewery in the U.S., according to the Brewers Association, its impact can be seen throughout the craft beer industry in Michigan, in the Midwest and beyond. Bell’s was the first brewery to sell beer by the glass in the state and has inspired countless other breweries, homebrewers and craft beer enthusiasts.
Bell's
Free wort for the Bell’s Homebrew Competition was given away to almost 200 homebrewers. Among the first place prizes for that competition, the winner will get to brew their recipe at Bell’s original Kalamazoo brewery to then to go on tap at the adjacent Café alongside beers like Oberon and Two Hearted, a beer that was recently named #1 beer in America by the readers of Zymurgy Magazine.
Coming up later this month is a three-day Octoberfest Celebration on Sept. 22-24, also at Bell’s Eccentric Café. German cuisine, live music and of course, Bell’s Octoberfest Beer are all part of the festivities. Held in the Bell’s Beer Garden, this is a free, all-ages event.
Bell’s fans are also encouraged to see where their favorite beers are born. Free brewery tours of Bell’s original Kalamazoo brewery are offered on weekends. Tours of its nearby Comstock Brewery are offered throughout the week. Tours can be booked at bellsbeer.com/tours.
 

COMSTOCK, Mich. – Bell’s Brewery, Inc. is proud to announce that effective Feb. 1, Laura Bell, co-owner, has assumed the role of CEO.

Larry Bell will continue in his role as president and remain active in various projects, including long-term planning and overall direction with Laura reporting directly to him.

laura bell“When I started this, I didn’t know that I would be so fortunate to have a partner that shared my passion for our brewery and the people who make it what it is,” Larry Bell, Bell’s founder, said.

A second generation co-owner, Laura will oversee all brewery operations and planning for Bell’s and its sister brewery in Escanaba, Upper Hand Brewery. Bell’s is the 7th largest craft brewery in the U.S.

“This marks the beginning of the next chapter for our family-owned business and I am very proud of the leader Laura has become,” Larry Bell said.

This change in leadership will further strengthen our future in this ever changing marketplace.

“I am honored and humbled at this opportunity. Our team has done an amazing job and it’s exciting to think about where we go next not only as a brewery, but also as a company that is deeply committed to its community, its employees and partners,” Laura Bell said.

“I have learned a lot from my father and I look forward to continuing the work he started in 1985,” she said.

Laura was just 2 months old when her father founded Bell’s Brewery. She spent much of her childhood helping with odd jobs and eventually worked in the Eccentric Café’s kitchen during high school.

Laura officially started working at the brewery full-time in 2007. Since then, she has spent time in sales, all areas of beer production and in marketing. As Vice President, she oversaw the brewery’s Business Insights, Government Compliance, Marketing, Sales and Specialty Brewing departments.

Laura is deeply rooted in Kalamazoo and an active member of the community.

 

Bell's

COMSTOCK, Mich. – Bell’s Brewery’s 2017 release calendar features archive favorites, a new bottled beer and quite a few specialties.

“We have a lot of exciting plans for next year and we wanted to give our fans and partners a preview,” Laura Bell, Bell’s Vice President and Co-owner said.

Mars, The Bringer of War, will return for its second appearance. Mars was part of Bell’s limited seven-part Planets Series, inspired by the music of Gustav Holst. This Double IPA will see greater distribution than in 2014, but will still be limited. It will ship in April.

Hell Hath No Fury … Ale, a Belgian-inspired Dark Ale, will also return from the Bell’s archive in September.

Bell's“A few of our favorites will be taking a break, but aren’t being permanently retired,” she said.

We also reserve the right to add a few surprises, she added.

As previously announced, Am I Right or Amarillo, an American IPA made with 100% Amarillo® hops, will ship exclusively to Texas when Bell’s launches its 31st state in early March.

A Bell’s specialty stout will also make its debut in bottles in the fall. Additional details about that beer will be announced at a later date.

Oberon, Bell’s seasonal American wheat ale, will return on March 27, giving fans an eagerly awaited first taste of summer. Five-liter mini-kegs will start shipping in May. Oberon will be the only Bell’s beer to be released in mini-kegs next year.

Year round beers (Amber, Two Hearted, Third Coast Beer, Oatsmobile, Oarsman, Lager of the Lakes, Kalamazoo Stout and Porter) and other Bell’s seasonals (Smitten, Best Brown and Winter White) will all return.

 Other returning Bell’s specialties:

  • JANUARY: Hopslam (12 oz. cans and draught)
  • FEBRUARY: Consecrator Doppelbock (12 oz. bottles and draught)
  • MAY: Pooltime – Belgian-inspired Wheat Ale brewed with cherry juice (12 oz. cans and draught)
  • JUNE: Quinannan Falls India Pale Lager (12 oz. cans and draught)
  • SEPTEMBER: Octoberfest Beer (12 oz. bottles and draught)
  • SEPTEMBER: Special Double Cream Stout (12 oz. bottles and draught)
  • SEPTEMBER: Roundhouse India Red Ale (12 oz. cans and draught)
  • SEPTEMBER: Expedition Stout (12 oz. bottles and draught)
  • SEPTEMBER: Third Coast Old Ale (12 oz. bottles and draught)
  • NOVEMBER: Cherry Stout (12 oz. bottles and draught)
  • NOVEMBER: Christmas Ale (12 oz. bottles and draught)
  • DECEMBER: Eccentric Ale (12 oz. bottles and draught) – Bell’s General Store and Eccentric Café release only (Kalamazoo)

For more information and for updates, keep an eye on Bell’s website, bellsbeer.com, or join them on social media.

 

OctoberfestCOMSTOCK, MICH – One of Bell’s Brewery’s fall favorites is returning to the bottling line for the first time in five years.

Bell’s Octoberfest Beer (5.5% ABV) will also debut in 12-packs of 12 oz. bottles when it starts shipping in August. Bottles, six-packs and 12-packs will all feature the refreshed Bell’s logo and packaging.

This limited, sessionable lager will ship to all states Bell’s distributes to.

“Octoberfest is a brewery and a fan favorite, one that we get a lot of questions about,” said Bell’s Vice President Laura Bell.

“This is the year we can finally say yes, Octoberfest is coming back in bottles. It has been too long, it’s a perfect way to welcome cooler weather,” she said.

Smooth and highly drinkable, Bell’s Octoberfest opens the door to the coming autumn with a light, dry toasted malt note without too much sweetness.

Additional details will be shared at bellsbeer.com and on Bell’s social media as they become available.