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lake life seltzer

Cranberry Lime and White Peach Honey debut as first flavors

Holland, Mich. — Michigan’s proximity to fresh water is no secret, even the state’s name derives from the Ojibwa word mishigamaa, meaning large lake. For many Michiganders, lake means life, and now New Holland Spirits has introduced a line of hard seltzers that reinforces that philosophy. Lake Life Seltzers arrive in Michigan this May with Cranberry Lime and White Peach Honey debuting as the first flavors.

Crushable and clean, the seltzers deliver a welcome switch up for when the palate needs a break from craft beer. Brand Manager Adam Dickerson believes the new products will fit perfectly into the coastal lifestyle.

“Lake Life embodies the idea of letting loose,” Dickerson said. “Unplugging from the daily grind to step back and enjoy the weekend, the day or even just a moment of carefree vibes.”

lake life seltzerMade with Lake Life Vodka and fruit flavors, the two new seltzers allow you to drink by the lake without the hassle of extra ingredients or supplies—a cooler and some ice will do. The house-distilled vodka is what truly separates this seltzer from the pack. Lake Life Vodka launched in 2019, inspired by Michigan’s West Coast and savored moments spent on the water. Flavorwise, the spirit is smooth and subtly sweet, providing the perfect base to build a seltzer upon.

Head Distiller Brad Kamphuis sees the utility of both the spirit and the seltzer in different situations.

“If you enjoy mixing yourself a drink, Lake Life vodka has you covered, but we are stoked to be able to offer the ease of a ready-made beverage with Lake Life Seltzers,” Kamphuis said. “Both recipes are refreshing, crisp and balanced with just the right amount of fruit flavor.”

The boon for those watching their beer bellies: Lake Life Seltzer contains just 80 calories and less than 1 gram of sugar. They’re a guilt-free alcoholic alternative and gluten free to boot.

Carefully crafted near the shores of Lake Michigan by New Holland Spirits in Holland, Lake Life reflects a connection between spirit and season.

“Whether you are relaxed in an adirondack chair, dipping your toes in the water or doing cannonball off the raft, these are the moments that we look forward to all year,” Dickerson said.

This summer, pair these moments with Lake Life and let’s coast.

 

About New Holland Spirits
In early 2002, New Holland Brewing Co-Founder & President, Brett VanderKamp visited the Caribbean with the intention of enjoying sun, sand and waves. Instead, he found world-class rum, and a lifelong obsession with fine craft spirits was born. He returned to Holland, MI with a mission; to create spirits that live up to his artful way of life and to share them with the world. For more information, visit their website or follow on TwitterFacebook, and Instagram

new holland spirits

The Michigan distillery announces plans to expand with new tasting room in scenic Lake Michigan town

 

SAUGATUCK, MICH. — New Holland Spirits has announced it is starting the construction of a new tasting room at 201 Culver Street in the heart of Saugatuck, Michigan. Pending regulatory approvals, the new location is scheduled to open in time for the July 4th celebration downtown.

“New Holland is thrilled to open up our first spirits-focused tasting room in Saugatuck.” said David White, Vice President of Retail Operations and Partner. “As neighbors along the lakeshore, we appreciate the unique atmosphere of Michigan’s coastal communities as destinations for great food and drinks. We can’t wait to become a part of Saugatuck’s vibrant downtown.”

The new tasting room is located across the street from Bowdie’s Chophouse and around the corner from The Butler restaurant. Its prime location in walkable downtown Saugatuck will make it an ideal destination for happy hour cocktails or an after-dinner nightcap.

new holland spiritsGuests will be able to taste and purchase New Holland’s award-winning spirits, including Knickerbocker Gin, Beer Barrel Bourbon and Lake Life Vodka, at the new location. The new space will serve some of New Holland’s most popular cocktails, as well as wine and cider. Select cocktails and limited run spirits will be available on draft. The tasting room will offer some light food options in the form of appetizers brought in from New Holland’s Pub on 8th in Holland, Michigan, including their Famous Beer Cheese and Crackers, Woodsman Platter, Spice Roasted Nuts and Hummus Platter.

Seating for 30 will be available indoors, and there will be 12 seats on the outdoor patio. The new space will be available to book for private events and parties for up to 35 people.

Visitors to the tasting room will be able to take home New Holland spirits in a variety of bottle sizes. Merchandise and cocktail bar essentials will also be available for sale in the retail space, making it a must-stop for the traveler in need of supplies.

New Holland Spirits has been creating fine craft spirits since 2005. The new tasting room in the popular lakeshore vacation destination allows the distillery to expand its footprint and reach a new audience.

“We are very excited to bring our own artistic expressions of craft spirits to Saugatuck’s vibrant art community. Our storefront at 201 Culver Street is easily accessible by car or by boat, and we will provide guests with a wide variety of bottles to go, handcrafted cocktails and a selection of wine and cider,” said Brett VanderKamp, president of New Holland.