Better Drinking Culture is a social movement aimed to improve the world’s relationship with alcohol by educating and empowering people to drink better and live healthier—because hangovers suck.

Camden Brieden (/brē-den/), a West Michigan native, founded BDC in early 2015 after having been inspired by his friends’ alcohol-spiked war stories. Brieden knew there was a better way to drink, in a more positive direction—a lifestyle free from addiction, harm, hangovers, and regret.

better drinking culture

Jason Ley & Camden Brieden

In the summer of 2016, Brieden launched BDC’s Certification Program. The program’s goal is to build a network of breweries, distilleries, and bars and restaurants across the country that support the vision of BDC by helping their guests make educated choices about where to drink. Certified Partners are vetted and recognized for putting the wellbeing of their customers before profits, and quality above quantity. This program is also the start of a much broader initiative to certify colleges, communities, and states on how their drinking culture stacks up to others in the country. The first two establishments to become BDC Certified were New Holland Brewing and Brewery Vivant.

In January 2017, Brieden appointed Jason Ley (/lā/) to CEO. Ley relocated from Detroit to Grand Rapids in 2010. Ley has 14 years of combined executive management, sales, and marketing experience in the hospitality, entertainment, music, and publishing industries—most recently as Beer Program Manager at Grand Rapids Brewing Co., and previously as Director of Business and Marketing at a national tech integration firm. Ley’s immediate responsibilities for BDC include securing private funding to continue expanding BDC’s portfolio of products intent on empowering change, to broaden BDC’s nationwide network of Certified Partner establishments, and to motivate a tribe of brand ambassadors who have their own story to tell.

Read Ley’s blog on Medium, about his journey with BDC.

better drinking culture

About Jason Ley
Ley stopped chasing the cliché American Dream in 2015 to live smarter, travel more, and transition professionally into the world of craft beer. Ley moonlights as a freelance journalist for MittenBrew, Experience Grand Rapids, and Condé Nast affiliate, October. Ley is the creator, writer, producer, and host of Modern Ahabs, a non-staged reality show about craft beer enthusiasts chasing their bucket list beers. Ley is also studying to become a Certified Cicerone®, and thoroughly enjoys its necessary research and development. Connect at and @jasonley.

About Better Drinking Culture
Camden Brieden, a social entrepreneur in the startup business space, founded Better Drinking Culture in 2015 after having been inspired by shared stories of alcohol’s impact in the lives of those around him. BDC’s mission is to improve the world’s relationship with alcohol, educating and empowering people to drink better and live healthier. #BecauseHangoversSuck. For more information, and to share your story, say “Hello” at


Grand Rapids, MI  — Jason Ley, craft beer enthusiast and modest underdog from Grand Rapids, MI, has been quietly brewing an idea for a TV show for almost the last two years. Now, it’s ready to crack open.

modern ahabs

The show, titled Modern Ahabs, explores the hunt for the world’s most elusive craft beer. With this generation’s boom in brewing, craft beer has become more than a casual pastime hobby. Like rookie cards in mint condition or vintage toys still in their original packaging, craft beer is a worldwide phenomenon — a drinkable collector’s item. Modern Ahabs dives into the unique fanaticism that steers the pursuit for these highly sought-after, coveted trophies — known to enthusiasts as “whales.”

The pilot episode features Kentucky Breakfast Stout (KBS) by Founders Brewing Company, of Grand Rapids, MI.

Ley, who created the show, wrote and produced the episode. He enlisted the help of director, Ben Wilke and his video production company, Deep End Films, to film and edit Modern Ahabs. Modern Ahabs is a non-staged, reality-style episodic series.

Filming took place in Grand Rapids, MI in March 2016 during KBS’s city-wide release festivities, KBS Week. Locations featured in the pilot episode include HopCat, Derby Station, The Winchester, The Meanwhile, and Founders Brewing Co.

Ley will host the premiere of the pilot episode of Modern Ahabs on Thursday, July 21, 2016. It will take place at Wealthy Theatre, 1130 Wealthy St SE, Grand Rapids, MI. Doors open at 7:00 p.m. This free event is open to the public. KBS will be available on draft. *Membership to Wealthy Theatre is not required to purchase KBS for this special, general admission event.

Ley’s ultimate goal for Modern Ahabs is to partner with a major TV, cable or streaming network — to develop a series of multi-episode seasons, with each episode featuring a different national or international craft beer whale.