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HOLLAND, Mich., — In celebration of its 20th anniversary, New Holland Brewing Company (NHB) will release six throwback beers, an assortment of fan and brewer favorites from the past 20 years. The special edition release will be available during NHB’s annual Hatter Days Street Party on June 10. The limited release throwback beers will be offered in six packs at New Holland’s Pub on 8th in Holland and at The Knickerbocker in Grand Rapids, beginning June 10.
“We are thrilled to include throwback beers as part of our 20th anniversary celebration,” says New Holland President Brett VanderKamp. “We want to thank everyone who has supported us over the past two decades by bringing back some of our favorite brews. It’s a special time for us, and we’re excited to revel in the nostalgia of this milestone with the community at what will be our most dynamic Hatter Days Street Party yet.”
new holland
The throwback beer lineup includes:
Kourage First brewed in 1997, this brown ale was originally named “Dutch Kourage.” It is a dark, aggressively hopped brown ale with robust malt flavor and hints of chocolate.
Zoomer Wit This wheat ale was first brewed 1998 with orange, spices and American-grown wheat. Its subtle hints of citrus fruit made Zoomer a summer-time favorite.
Y2K Hailing from the year 1999, Y2K is a barleywine-style ale with deep mahogany hues. It is rich in body and contains notes of caramel and raisin.
Green Hornet Green Hornet also comes from 1999. It is an American-style pale ale that is golden in color. The beer is bright and crisp with just enough hop character, complemented by a sweet malt finish.
Jubilee Jubilee was first brewed in 1999 and harmoniously blends fruit and fermentation character into a delicious, balanced sip.
Blue Goat First brewed 2006, this doppelbock beer is chestnut in color with a nutty malt profile from its Munich malt. It has a muted hop presence and caramelized body to culminate a dry finish.
These limited release throwback brews will be available at throwback pricing. Preorder for the throwback beers will be available for members of New Holland’s Fairbanks Society (mug club) May 30 through June 6 at New Holland Brewing’s Sidecar storefront, located at the Pub on 8th.
In addition to the throwback brews, Hatter Days will feature a portfolio of Hatter family brews on tap including, Tasmanian Hatter (Galaxy IPA), White Hatter (Belgian-style White Pale Ale) and the beer that started it all, Mad Hatter IPA.
The event remains a free, family-friendly occasion. All ages are welcome to enjoy a BBQ cookout, live music from local and national acts and all-day acts from Daredevil Circus from 4 p.m. to 11 p.m. Hatter Days will continue with an afterparty inside the Pub until 1 a.m.
hatter days
The live music lineup includes:

  • 4:00 p.m. – The Ragbirds
  • 5:30 p.m. – Mucca Pazza
  • 7:30 p.m. – Joe Hertler & The Rainbow Seekers
  • 9:15 p.m. – The Dirty Dozen Brass Band
  • 11:00 p.m. – Street Party ends and afterparty begins at the Pub with music from Rusty’s Big Ass Band & Silent Disco
  • DJ Dr. Joel between sets

New Holland Brewing is proud to partner with Kids’ Food Basket for Hatter Days this year. Guests who bring items from the Kids’ Food Basket Wish List to street party will be entered to win one of many raffle prizes, including a private beer and spirits paired dinner for 10.
ALL AGES WELCOME • FREE ADMISSION
 

HOLLAND, Mich., — In celebration of its 20th anniversary, New Holland Brewing Company (NHB) will release six throwback beers, an assortment of fan and brewer favorites from the past 20 years. The special edition release will be available during NHB’s annual Hatter Days Street Party on June 10. The limited release throwback beers will be offered in six packs at New Holland’s Pub on 8th in Holland and at The Knickerbocker in Grand Rapids, beginning June 10.

“We are thrilled to include throwback beers as part of our 20th anniversary celebration,” says New Holland President Brett VanderKamp. “We want to thank everyone who has supported us over the past two decades by bringing back some of our favorite brews. It’s a special time for us, and we’re excited to revel in the nostalgia of this milestone with the community at what will be our most dynamic Hatter Days Street Party yet.”

new holland

The throwback beer lineup includes:

Kourage First brewed in 1997, this brown ale was originally named “Dutch Kourage.” It is a dark, aggressively hopped brown ale with robust malt flavor and hints of chocolate.

Zoomer Wit This wheat ale was first brewed 1998 with orange, spices and American-grown wheat. Its subtle hints of citrus fruit made Zoomer a summer-time favorite.

Y2K Hailing from the year 1999, Y2K is a barleywine-style ale with deep mahogany hues. It is rich in body and contains notes of caramel and raisin.

Green Hornet Green Hornet also comes from 1999. It is an American-style pale ale that is golden in color. The beer is bright and crisp with just enough hop character, complemented by a sweet malt finish.

Jubilee Jubilee was first brewed in 1999 and harmoniously blends fruit and fermentation character into a delicious, balanced sip.

Blue Goat First brewed 2006, this doppelbock beer is chestnut in color with a nutty malt profile from its Munich malt. It has a muted hop presence and caramelized body to culminate a dry finish.

These limited release throwback brews will be available at throwback pricing. Preorder for the throwback beers will be available for members of New Holland’s Fairbanks Society (mug club) May 30 through June 6 at New Holland Brewing’s Sidecar storefront, located at the Pub on 8th.

In addition to the throwback brews, Hatter Days will feature a portfolio of Hatter family brews on tap including, Tasmanian Hatter (Galaxy IPA), White Hatter (Belgian-style White Pale Ale) and the beer that started it all, Mad Hatter IPA.

The event remains a free, family-friendly occasion. All ages are welcome to enjoy a BBQ cookout, live music from local and national acts and all-day acts from Daredevil Circus from 4 p.m. to 11 p.m. Hatter Days will continue with an afterparty inside the Pub until 1 a.m.

hatter days

The live music lineup includes:

  • 4:00 p.m. – The Ragbirds
  • 5:30 p.m. – Mucca Pazza
  • 7:30 p.m. – Joe Hertler & The Rainbow Seekers
  • 9:15 p.m. – The Dirty Dozen Brass Band
  • 11:00 p.m. – Street Party ends and afterparty begins at the Pub with music from Rusty’s Big Ass Band & Silent Disco
  • DJ Dr. Joel between sets

New Holland Brewing is proud to partner with Kids’ Food Basket for Hatter Days this year. Guests who bring items from the Kids’ Food Basket Wish List to street party will be entered to win one of many raffle prizes, including a private beer and spirits paired dinner for 10.

ALL AGES WELCOME • FREE ADMISSION

 

new holland spiritsThe 17th annual San Francisco World Spirits Competition (SFWSC) took place April 20th through April 23rd. This year’s competition was the biggest in its history featuring more than 2,100 entries. A SFWSC medal has become a recognized affirmation of high quality and one of the most reliable and universal indications of spirits excellence.

New Holland submitted two spirits, achieving high marks for both. Knickerbocker Gin took home a double gold medal in its category, followed by Beer Barrel Bourbon, which was awarded a Gold Medal in its category.

“We are thrilled to receive such a great response from the judges in San Francisco,” stated Brett VanderKamp, President and co-founder of New Holland. “This competition is held in such high regard by drinkers and distillers alike.”

Knickerbocker Gin is infused with more than a dozen herbs and spices, and has been a staple for New Holland since the initial release in 2008. “This gin is so balanced and approachable,” says Ryan Cioffi, who runs the gin program at The Knickerbocker facility in Grand Rapids. “If you don’t like gin, you have not tried Knickerbocker Gin.”

Beer Barrel Bourbon is aged in new American Oak before being finished in beer casks. It was first released in 2012, and quickly became the most popular spirit made by New Holland. “Finishing in a beer barrel, especially a beer as special as Dragon’s Milk, makes our Bourbon unique to us,” says Shaun McLarty, Head Distiller at the Holland location, who manages the whiskey program. “The rich malt sweetness found in our Bourbon is simply amazing.”

New Holland Spirits awards:

Double Gold Medal: Knickerbocker Gin
Gold Medal: Beer Barrel Bourbon

Medal Interpretation:

Double Gold: Awarded to the very few entries that receive a Gold medal rating by all members of the judging panel; among the finest products in the world.
Gold: An exceptional spirit that is near the pinnacle of achievement; sets the standard for its category.

New Holland Spirits has proudly distilled spirits since 2005.

 

New Holland Brewing Co. announces the second Dragon’s Milk Reserve of 2017: Dragon’s Milk Reserve Mexican Spice Cake. This limited release variant of New Holland’s year-round, Bourbon Barrel Stout, hits shelves and taps beginning April 1, where New Holland is sold. This reserve blend is aged in bourbon barrels for three months, with toasted chiles, cocoa nibs, vanilla, and cinnamon added during aging.

dragons milk“We first brewed this variation for Michigan Brewers’ Guild Winter Beer Fest (WBF) in February of 2016,” says Brett VanderKamp, president of New Holland. “And it’s been a fan favorite ever since. People couldn’t get enough at that beer fest, at the handful of small events across the country in which we tested it, and again at this year’s WBF. It was time for this variant to own the spotlight.”

New Holland’s locations, Pub on 8th in Holland and The Knickerbocker in Grand Rapids, will host official release parties for Dragon’s Milk Reserve Mexican Spice on Saturday, April 1. The beer will be on tap, available in special Dragon’s Milk flights, and available for purchase by the 4pack and case in the retail spaces. Doors open at 11am and the first 20 people in line will get a Dragon’s Milk swag bag.

“This variant is so simple,” says VP of Beer Marketing, Joel Petersen. “The chocolate character in Dragon’s Milk is enhanced by the soft chili heat and mellowed out by the flavors of vanilla and cinnamon. It’s simply delicious and continues to show how well Dragon’s Milk can play with new flavors.”

The third Dragon’s Milk Reserve variant is scheduled to release in July.

All Dragon’s Milk reserves will be released in limited quantities across the areas in which New Holland distributes. To find Dragon’s Milk Reserve Mexican Spice Cake in your area, use our Beer & Spirits Finder or ask your local retailer.

First released in 2001, Dragon’s Milk was one of the early bourbon barrel-aged stouts in the US. The barrel-aging scene has since exploded. Once a single-batch annual release, Dragon’s Milk has become New Holland’s largest selling year-round beer, gaining accolades and recognition internationally, including a silver medal in the Brussels Beer Challenge. In 2015, New Holland renovated its production facility to expand its Dragon’s Milk cellar where more than 3,500 oak barrels can reside at one time.

 

New Holland Brewing, set to celebrate their 20th anniversary, announces today its 2017 brewing calendar and new additions to its year-round lineup. 2017 will focus on expanding distribution of New Holland Brewing’s core beer lineup including Dragon’s Milk Bourbon Barrel Stout, Mad Hatter Midwest IPA, The Poet Oatmeal Stout, and Hoptronix Double IPA, while bringing fresh, new core items to market and continuing to build on an already strong Dragon’s Milk Reserve program.

“As we sneak up on 20 years in the craft brewing business, it’s hard not to sit back and reflect for a minute or two. It’s a worthwhile endeavor to look back at where you started, what you learned and who joined you on the adventure,” said Brett VanderKamp, Co-founder and President. “That includes reflecting on our beers too, we’re looking closely at the brands where we want to accomplish more vs. where we want to try something new.”

The New Holland Brewing lineup is focused on five categories, listed here with notable highlights:

  • Core:
    • Here, you will find the addition of Hoptronix Double IPA and Lost Dune Golden Ale. Released in 2016 as a Summer Seasonal, Lost Dune struck a cord with consumers thanks to its subtle blueberry and coriander flavors that reflect the beauty of Michigan’s gorgeous Left Coast.
  • Seasonal
    • Tasmanian Hatter, a galaxy-hopped IPA and recent member of the Hatter Family of beers will distribute as a Summer Seasonal with placements from May – July. New Holland will also introduce a 5th Seasonal, a Belgian Dubbel out Oct – Nov, set to feature cranberry notes.
  • Dragon’s Milk Reserves
    • Released quarterly, four Dragon’s Milk Reserves will follow the footsteps of 2016 releases. These variants pair the flavors and complexity of Dragon’s Milk with complementary, new flavor combinations or barrel-aging techniques. New Holland’s first quarter Reserve, releasing in January, will be Dragon’s Milk Reserve: Triple Mash, known for it’s intense flavor and ABV.
  • Sour
    • The sour lineup kicks off in January with our classic sour ale, Blue Sunday. This year’s iteration of Incorrigible Reserve will feature Mango & Pineapple.
  • Limited
    • A new limited beer, a honey porter in style, will be presented in September.

“On the whole, we are looking to 2017 as a renewed commitment to fresh, innovative ideas, while using our twenty years of experience to make smart decisions and brew killer beers,” VanderKamp continued. “Two decades of beer is pretty special and we’re excited for our offerings, both new and old.”

new holland

New Holland Brewing

New Holland Brewing Company announced on December 15 that they are entering into a “long-term partnership agreement” with Pabst Brewing Company that will “focus on the national distribution and sales of New Holland’s full portfolio of beer.” Effective first quarter 2017, Pabst will manage New Holland’s wholesale network to help New Holland “accelerate growth and drive success at the shelf.” This rather unprecedented relationship, of course, prompted interest and questions.

new holland

Brett VanderKamp and Fred Bueltmann

Brett VanderKamp, founder and president of New Holland, is transparent about the decision, explaining why he believes New Holland and Pabst are good for each other. After a proven track record of 20 years, New Holland is a “well groomed and well healed” brewery of modest size that has the white space to grow at a pace appropriate for an opportunity for Pabst to acclimate into the American craft beer segment. “From a portfolio perspective, this partnership adds a well-rounded value for them,” VanderKamp stated.

Currently, New Holland is distributed in 34 states. Although achieving presence in all 50 is certainly not beyond possibility, it’s not part of the 2017 strategy with Pabst. VanderKamp’s immediate goal is to broaden and deepen their exposure in their present markets, as well as consider their potential to expand into additional select states as it makes sense.

What does Pabst bring to the table? An entire sales organization, which includes a robust national sales team to manage the distributor. Pabst has the mobility to operate across their geography with precision all the way down to shelf. VanderKamp values the reach that Pabst has—allowing them to have significant conversations with key people in different regions that New Holland hasn’t had the human resources to tackle.

pabst

Before deciding to commit to Pabst, VanderKamp admitted that in some cases, reviewing proposals from other potential partners included ownership percentages exchanging hands. In order to protect themselves, VanderKamp said he and his team created “guardrails around what was really important to us and the New Holland brand.” Pabst will be financially incentivized for their efforts, but New Holland retains sole ownership, and does not relinquish any equity to Pabst.

For VanderKamp, the intangibles of a partnership like this are just as important as the financial bottom line. “We quickly aligned on what matters in both of our organizations. With Pabst, We’re a cultural fit, a trust fit, and a value fit.” To honor the integrity of New Holland’s mission and vision, to continue to grow the company, and take their brands across the country, sharing the New Holland story, VanderKamp felt compelled to go with his gut.

“At the end of the day,” VanderKamp revealed, “I had to simply decide if I liked the guys [at Pabst].” When asked if he thought he could sit across the table and have a beer with Pabst chairman Eugene Kashper and the rest of the Pabst team, and actually enjoy it, VanderKamp laughed, and replied, “Yeah. I could have many.”

When addressing the public’s perception that a move like this could mean backlash for New Holland, VanderKamp acknowledged the risk, but dismissed any threat that could be associated with Pabst, particularly “when you compare them to the most notable behemoth that’s out there right now.” VanderKamp admires the role Kashper has played in this partnership. “Eugene is an entrepreneur through and through. He was intimate in this deal, very hands on, and is incredibly approachable. From a leadership standpoint, working alongside Pabst is really not that scary at all.” From a social or consumer standpoint, it’s PBR—a domestic that indexes incredibly successfully against craft beer. And, as VanderKamp playfully jabbed, “…probably also in your fridge at home right now, too.”

 

Our Brewing

Our Brewing Company, a micro-brewery, small winery, and micro-distillery in the heart of downtown Holland, MI is still “smaller on purpose”—but they have recently added a twist to their lineup: draft cocktails.

What exactly are draft cocktails?

One thirst-inducing example of what to expect when ordering a draft cocktail would be Our Brewing Company’s own variation of a Vodka Spritz. Hand made in bulk using UltraPure, a gluten-free organic liquor, along with ingredients like fresh ruby and white grapefruit juice, with jalapeno agave simple syrup, mixed with just the right amount of fizz.

Our Brewing

Each cocktail is created, then placed into a keg to be served on draft alongside Our Brewing Company’s craft beer and cider, which are still at the front and center of their 20 draft-lines. At least 15-16 taps will remain craft beer, 2-3 ciders, and now approximately 1-2 draft cocktails will be featured daily. It will be as easy as ordering a craft beer or cider. If you’re in the mood for a cocktail, the bartender will simply need to add ice to a glass, pour the draft cocktail directly from the tap—just like they would for their beer or cider—and voila! Drinks for everyone!

 

If you are craving a craft beer with a bit of a twist, Our Brewing Company has you covered, as they have something on tap called the IPA G&T. Jenney Grant, Director of Leisure Craft Libations, describes this Beer-tail as “Combining the classic flavors of a Gin and Tonic with our Mosey Session IPA for the perfect summer libation.”

Our BrewingThe creativity doesn’t end there. Our Brewing Company will offer frozen cocktails via a slushy machine. Yacht Rock Punch—A special offering made in honor of the Yacht Rock! celebration on Saturday, June 18. “This frozen cocktail will make you feel like you’re sailing away with a flock of seagulls. Made with light and dark rum, house-made rhubarb syrup, crushed ice and a splash of lime,” Grant explains.

The cocktail recipes have been developed with the help of former Coppercraft Distillery bartenders and Our Brewing Company Co-Owner Trevor Doublestein. Making sure each recipe has the right proportion of ingredients is key. Too much alcohol, soda, or even fruit juice could ruin an entire batch. However, keeping things simple was important—especially during the summer months, when keeping lines short and glasses full is key.

“I think this is the future of cocktails. It’s awesome that we can add this to our brewery and be one of the first places to offer something as different and cool as draft cocktails,” Doublestein explains. “It’s great to be able to go into this as an opportunity to keep our creative juices flowing—not just with beer—but with fun, experimental cocktails. Doing it with no stress and having as much fun as we can while doing it!”

Our Brewing Company has bottled a few of their draft cocktails to have on hand in 10 oz bottles. If they have a week or two where the craft beer and cider is overflowing their draft-lines they can still pour the pre-mixed concoctions directly from the bottles for customers to savor and enjoy.

With clever craft beer concoctions, and humorous names to match the flavor—such as By The Sour of Greyskull sour beer, or Smackintosh cider—the creativity and whimsy that pours into to their craft beer and cider has seamlessly flowed into their draft cocktail lineup.

While they have begun with familiar cocktails, like a Moscow Mule or a Manhattan, they have absolutely put their Our Brewing Company spin on it. For instance, they decided to add citrus fruits like lemons, limes, and oranges alongside pomegranate to a Gin and Tonic. Boom. Now that classic Gin and Tonic has turned into a different experience altogether!

Our Brewing

Our Brewing Company’s entire draft-line will remain seasonal. If it isn’t fresh, they will not use it—something that has always held true for all of their beverages. This code of freshness typically pleases customers palates as well. Most of their patrons aren’t craving a hot chocolate in the summer, or salivating for a watermelon cocktail in January for that matter.

Our Brewing Company will be celebrating their Draft Cocktail release with a Yacht Rock! Costume Party on Saturday, June 18 at 8 p.m. Offering up 4 – 6 cocktails on tap and in bottles, including Sangria: Fruit, Brandy and Wine. Need we say more? Golden Sunset Punch: Whiskey, honey syrup and a bit of lemon. Top if off with a bit of mint and you’ll be able to taste a Lake Michigan sunset. Plus a special surprise cocktail to be released Saturday night.

 

Sponsored by Our Brewing

Photography: Steph Harding

Holland, Mich–New Holland Brewing is proud to release their 2016 Tulip Time brew – The Hollander!

On Tuesday, April 26, New Holland’s collaborative brew, “The Hollander – Michigan Saison” – hit taps at their Downtown Holland Pub on 8th. The Hollander is collaboration between New Holland, Tulip Time, the City of Holland/Windmill Island, and several Michigan suppliers, including Empire Hop Farms, Top Hops, Hopyards Of Kent, Hophead Farms, Michigan Malting, Pilot Malt House, and Craft Cultures.

The Hollander is pure Michigan from top to bottom, featuring a yeast strain from the tip of the Keweenaw Peninsula in the U.P., all Michigan-grown hops, Michigan-grown and malted barley, and pure Lake Michigan water.

New Holland has been a longtime supporter of Michigan agriculture; with 100% of their pub specialty beers brewed with 100% Michigan ingredients, 100% of the time. Also, several production beers and spirits feature Michigan-grown ingredients, such as Michigan Awesome Hatter (Michigan IPA), The Carhartt Woodsman (Wood-aged Pale Ale), Mad Hatter (Midwest IPA), Paleooza (Michigan Pale Ale), Pitchfork Wheat Whiskey, and new release Blue Haven Gin, featuring Michigan blueberries.

New Holland Pub on 8th brewer, Steve “Bert” Berthel is no stranger to celebrating Michigan ingredients in his pub specialties. “As someone who has embraced the idea of supporting local farmers and sustainability in my personal life for years, it is truly an honor for me as a brewer to be aligned with a company that will allow me to bring my values to my job.” Berthel continued, “I am excited to be able to have a day where we can make a beer that showcases the high quality ingredients that these Michigan suppliers are providing us and be able to showcase the finished product at this year’s Tulip Time celebration.”

New Holland has been supporting the Tulip Time Festival for nearly a decade and is proud to once again be brewing the official beer for this Holland, MI based festival which is one of the largest festivals in the country. Tulip Time will run May 7-14 with multiple parades, concerts and events throughout the week.

The Hollander was officially “tapped” on April 26 at the New Holland Pub on 8th following an event for the Tulip Time Board and is available at many local Holland establishments through mid-May as well as the New Holland Pub on 8th in downtown Holland along the parade routes. It will also be featured at various Tulip Time festivities throughout the week of the festival. For more Tulip Time information, visit their website.