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big lake

Holland Brewery’s summer releases focus on Michigan outdoor pastimes 

 

HOLLAND, Mich. – Michigan summers are defined by outdoor adventuring, days spent in the woods or trips to the “Big Lake.” Big Lake Brewing, one of the fastest-growing craft breweries in Michigan, just announced two new IPAs for the summer months that capture the flavor of Michigan summertime activities—Lake King, an American IPA, and Camper, a New England IPA.

In a reference to reeling in that prized King Salmon on the Great Lakes, Lake King is an American IPA brewed with Columbus hops, which presents a clean, bright lemony flavor. Featuring a King Salmon on the label, Lake King is the perfect complement to take out on the boat during a fishing trip on Lake Michigan, or on one of Michigan’s many inland lakes.

big lakeCamping culture is the defining character of Michigan’s summer and autumn months. Whether you’re camping in a tent, trailer, RV, cabin or just under the stars, Big Lake celebrates getting out into nature with Camper, a bold, New England IPA. With its blast of citrus-forward hops and a hazy color, Camper is the perfect beer for summers around the campfire at our beautiful campgrounds throughout the state.

“We take our inspirations from Michigan’s amazing natural resources and outdoor activities, and combine what makes them great, with the beers we like to drink,” said Travis Prueter, co-founder of Big Lake Brewing. “We love the pride and the connection our customers feel when they drink a beer named after a favorite activity or place in our beautiful state.”

Big Lake recently announced a 50 percent brewing expansion with two new 30-barrel fermenters and a new brite tank, increasing the brewery’s overall output to 5,000 barrels per year. Since opening in 2013, Big Lake has grown more than 400 percent, and recently landed on the Brewers Association list of fastest-growing independent and craft breweries in the United States, one of only two Michigan breweries on the list.

Lake King and Camper are now in distribution across the entire state, in retail stores through Imperial Beverage, and on draft in bars and restaurants.

 

About Big Lake Brewing

Big Lake Brewing is a craft brewery located on 7th St. in downtown Holland, Mich. The taproom has more than 15 taps, always full of handcrafted beer in a variety of styles, made by a passionate team of brewers who love to experiment. The brewery also offers a full hand-crafted lunch and dinner menu in the taproom, focusing on pizzas, sandwiches, salads and more, all made from scratch with the same care and love as their beer.

 

triple mash

Holland, Mich  — New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

Aged for one year in New Holland Spirits oak bourbon barrels, Triple Mash clocks in at a beastly 17 percent ABV. But this beast’s bite is nothing to fear—the beer offers an intense malt character paired with warm, toasted flavor notes from its time in the wood.

“We couldn’t be more excited to release Dragon’s Milk Triple Mash into the wild. Triple Mash takes what is already an amazing beer and really amplifies all those classic Dragon’s Milk flavors to the moon—the roasted malt, barrel sweetness and bourbon all shine through,” said Dominic Bergquist, Brand Manager. “Our brewers have outdone themselves with this brew.”

New Holland will celebrate the release of the beer on Saturday, April 27 at its pubs in Grand Rapids and Holland. Extremely limited draft and bottle distribution will follow.

Release parties at New Holland’s Grand Rapids and Holland pubs will kick off on Saturday, April 27. The pubs will open early, with festivities starting at 10 a.m. Release party attendees will be able to sip Triple Mash on draft, as well as part of a special “Flight of the Dragon” sampler that features Triple Mash along with Dragon’s Milk, Dragon’s Milk White and Dragon’s Milk: Brewer’s Select (2019)—which was aged in a first-use bourbon barrel and hand-selected from New Holland’s cellar just for this occasion.

“Our pub teams have done an amazing job putting together such a great release event. There is no doubt that Triple Mash is the star of the show, but you’re also getting a chance to sample some crazy rare beer, listen to amazing bands and of course, there will be pepperoni pinwheels,” Bergquist said.

triple mashThe beer will be sold in 4-packs at $24.99 each (plus tax and deposit), with a limit of one case per customer, per day. There will also be a limited edition Triple Mash Teku glass available for purchase at both New Holland pubs.

Those looking to truly relish in the release and celebrate the world of Dragon’s Milk should sign up for the “Tour of Legends: Ultimate Dragon’s Milk Experience.” The first tour takes place at The Knickerbocker in Grand Rapids on Friday, April 26—giving attendees a taste of Triple Mash a day before its official release. Participants in all three tours will also get to taste samples of Dragon’s Milk, Dragon’s Milk Reserve variants, Dragon’s Milk first- and second-use barrels and Triple Mash. Tickets are available for purchase at dragonsmilk.com for $75 and come with one Triple Mash 4-pack, one Triple Mash Teku glass and one Triple Mash sticker.

“This is the first time we’ve ever done the Tour of Legends, and I know that some of our biggest Dragon’s Milk fans are going to be so stoked to experience it,” Bergquist said. “It’s all about highlighting what makes Dragon’s Milk so special, and I can’t think of a better way to kick off the weekend.”

Tour of Legends: Ultimate Dragon’s Milk Experience

  • Friday, 4/26, 6:30pm at The Knickerbocker in Grand Rapids

  • Saturday, 4/27, 12pm & 2:30pm at Production Campus in Holland

Purchase tickets for Tour of Legends at dragonsmilk.com

dragon's milk white

The bourbon barrel-aged white stout’s official release is February 8

 

Holland, Mich. — New Holland Brewing Company is excited to announce the launch of Dragon’s Milk White: a bourbon barrel-aged white stout. The first Dragon’s Milk product to be enjoyed in cans, Dragon’s Milk White offers a fresh approach that builds on a strong bourbon barrel-aging tradition.

“The white stout is an entirely new Dragon’s Milk experience, pulling many of the same awesome flavor notes that our fans have come to love in our original bourbon barrel-aged stout, but presenting them in a way that is completely unique,” said Dominic Bergquist, brand manager for Dragon’s Milk. “It’s not simply a visual play. The hazy golden color is really just the first cue that this beer is going to be unique, with the aromas and flavors that follow making it something we feel is truly special to behold.”

At six percent ABV, Dragon’s Milk White brings a much lighter—but no less full-flavored—drinking experience to the table. It promises to appeal to traditional stout drinkers as well as those who simply are looking for a well crafted, full-flavored and accessible drinking experience.

Available in cans, Dragon’s Milk White can be enjoyed in more places and on more occasions, giving fans even more opportunity to “share a legend.”

“Dragon’s Milk White is made in the same proud tradition of its namesake, yet stands on its own for celebrations for all life’s savored moments,” said Brett VanderKamp, founder and owner of New Holland Brewing Company. “It is a true testament to the brewing team at New Holland, who, after 20 years, continue to push the boundaries of what a barrel-aged stout can be.”

Dragon’s Milk White will be officially released in New Holland’s pubs in Grand Rapids andHolland on February 8, and a nationwide release will follow.

new holland

New Seasonal Brands And Expansion Of Dragon’s Milk Stout

HOLLAND, Mich. — New Holland Brewing Company, West Michigan-based craft brewer and distiller, is kicking off 2019 with the announcement of two new seasonal brands and an addition to the Dragon’s Milk™  brand family.

“We are excited about our new line-up that focuses on innovative recipes that we feel are really going to strike a chord with our customers,” said Joel Petersen, Vice President of Beer Sales. “We know consumers continue to look for brands that push the envelope for what beer can be, and our production team has responded with some outstanding recipes this year – much like our Tangerine Space Machine we introduced last year, which became our #1 draft brand in Michigan in 2018.”

Dragon’s Milk fans can look forward to a delicious new Dragon’s Milk brand extension in a 12oz can to be released February 2019. The new addition to the Dragon’s Milk family builds upon the stout’s bold new branding and #ShareALegend campaign, which can be seen at DragonsMilk.com.

new holland

2019 New Holland Brewing Company Beer Lineup

“This announcement will be an exciting one for our team as we work to expand the Dragon’s Milk brand and initiative with a delicious new beer, inspired by the best-selling barrel aged stout. This new variety will be the first 2019 addition to our core lineup and will be available nationwide,” said Brett Vanderkamp, President and Co-Founder of New Holland. “New Holland will continue to release four Dragon’s Milk Reserve brands throughout the year.”

The first new seasonal offering is a Kombucha IPA, releasing in late February of 2019. This IPA combines the refreshing fruit forward flavor of a citra hopped IPA with the tartness and spiciness of a lemon and ginger Kombucha. As soon as the can is opened, consumers will be met with flavors of fresh ginger, tart acidity, tropical fruits and citrus.

The second new offering is “Cerveza con Limón,” a Mexican-style lager. The ideal summer beverage, releasing in July 2019, is light, crisp and refreshing featuring natural lemon and lime peel.

“To our knowledge, our Kombucha IPA is the first IPA of its kind and we are incredibly optimistic about the response it will get from our consumers,” said Petersen. “Both of our new seasonal offerings will be available in the Mid-West and other select states. In addition to these exciting new varieties, we are also shifting our popular Passion Blaster Rose Ale from a seasonal brew to a year-round offering due to its popularity in 2018.”

The 2019 sour lineup will continue with 4 brands, releasing individually throughout the year. Three of which will showcase fruits such as Concord Grape, Mango, and Plum.  As always, New Holland expects to maintain some flexibility in its lineup throughout the year, and encourages consumers to follow along for additional announcements on Facebook and Instagram.

 

Holland, Mich. — New Holland Brewing Company will celebrate its 21st anniversary, as well as its beloved family of IPAs, with the annual Hatter Days party from Friday, June 8 through Sunday, June 10.

This year, the celebration will take place throughout the entire weekend inside the the brewery’s Pub on 8th and its back patio.

hatter days

Attendees can look forward to live music from local performers, activities for all ages and special food features. And of course, a selection of New Holland’s Hatter IPAs will be available on tap, including Mad Hatter, Berry Hatter and Black Hatter.

“The Mad Hatter is turning 21,” said New Holland Brewing Company General Manager Shawna Hood. “We’ll be toasting to that and celebrating the New Holland fans whose support makes this all possible.”

The festivities kick off with the annual golf outing on Friday, June 8 at Ravines Golf Club in Saugatuck, Michigan. Live music starts in the Pub on 8th’s back patio at 5pm with the Moonrays, and Nashon Holloway will take the stage inside the pub at 10pm. A silent disco—where people will dance together to music playing through individual wireless headphones—will also start at 10pm that evening.

Saturday starts with a bloody mary bar featuring New Holland’s own spirits at 11am and gives way to a day filled with live music acts. Catch the likes of Coty Bouchard, Delilah DeWylde, Rachel Curtis and Rusty’s Big Ass Band inside the pub or in the back patio. At midnight, there will be a toast honoring the Mad Hatter’s 21st birthday.

Sunday will offer a variety of family friendly activities, including a cookie decorating workshop with Rachel from OoKalooKa Cookies. There will also be a bloody mary bar and live performances from Vinylicious and Kelli Boes.

All ages are welcome to attend, and there will be no cover charge.

 

new hollandHolland, Mich. — New Holland Brewing will release a new addition to theirDragon’s Milk Reserve program in April. This time, brewers tried a classic flavor pairing on Dragon’s Milk’s bourbon barrel stout canvas: Cherry Chocolate.

The beer will be available in New Holland pubs starting April 13. It will hit store shelves and across their bar and restaurant distribution footprint on April 16. Consumers can look forward to a rich stout that balances creamy chocolate flavors with a delightful cherry tartness.

“Chocolate is a flavor that is already present in Dragon’s Milk when it comes out of the barrel, but we’re able to play that up and really bring out the wonderful chocolate smoothness. Obviously, that just couples extremely well with the cherry flavor,” said New Holland Vice President of Sales Joel Petersen. “That combination plays nicely against the backbone of this beer.”

For most breweries, a bourbon barrel stout clocking in at 11 percent ABV is a limited release. New Holland Brewing works hard to make Dragon’s Milk available year round. The Reserve series is a chance for brewers and consumers alike to see the favorite beer in a new light.

“I think Dragon’s Milk speaks for itself. It’s a strong beer that our customers love on its own,” said Petersen. “The Dragon’s Milk Reserve program gives us the platform to build on that strong base and create a variety of exciting new flavor experiences.”

“The Reserve series allows our brewers to express their creativity,” said New Holland Brewing President Brett VanderKamp. “We continue to be amazed at the ways Dragon’s Milk can play with different flavors.”

New Holland Brewing welcomes those interested in learning more about Dragon’s Milk or the process to attend a tour where Dragon’s Milk is being brewed and cellared.

new holland

Holland, Michigan-based craft brewery and distiller, New Holland Brewing, announces the release of their 20th Anniversary Ale, a beer specifically brewed to commemorate their 20th year in the brewing industry. This beer release is the culmination of their year-long celebration.

“For the past 20 years, New Holland has worked hard to create remarkable beers for our customers to enjoy,” says New Holland President and Founder, Brett VanderKamp. “Each brew is thoughtfully crafted, inspired by the stories around us, and this 20th Anniversary Ale is no exception.”

new holland

The 20th Anniversary Ale is a rum-barrel aged strong ale, and comes in at a whopping 20% ABV. Despite the high alcohol content, this brew is smooth and warming with notes of vanilla and the spice of rum.

“We aged this ale in rum barrels for almost a year, and the results are phenomenal. The rum character really shines though and complements the beer,” says Jason Salas, Brewery Production Manager.

This ale will be extremely limited in quantity, and available only at select retailers in Michigan, in wax-dipped 22oz bottles. The official release date is Black FridayNovember 24th. New Holland’s brewpub locations, Pub on 8th in Holland and The Knickerbocker in Grand Rapids, will be offering bottle sales as well as the only draft pours in the nation.

 

new holland

HOLLAND, MI  — New Holland Brewing announced today the appointment of Tom Stryker as Director of Brewery Operations/Beer Unit. With more than 400 employees and product sales in 38 states and four countries, New Holland’s leadership is expanding to grow expertise in the areas of sales leadership development, strategy and long-term planning. Stryker, 50, joined New Holland 10 months ago to help lead the company’s integration and implementation of new products.  He will now take a leadership position in brewery operations.

Stryker, a Hope College graduate, brings an extensive business integration background to New Holland. He is a former Vice President of Business Development for Blue Medora, a Michigan software firm.  Prior to Blue Medora, Tom provided strategic leadership on a consultative basis as a principal of the Stryker Group. He has also held leadership positions at Johnson Controls and Plascore.

“Investing in strategic planning and operational performance is key for our future,” said Brett VanderKamp, President of New Holland Brewing. “Tom will bring some depth in long-term thinking as we continue to add new products and markets.” VanderKamp is looking forward to this positive new addition to his team.  “Tom’s years of high-level strategic planning will also help provide direction for our brewery team as we continue to see significant growth,” said VanderKamp.

In 2015, New Holland’s production facility underwent substantial development including the tripling of their brewing capacity through additional indoor and outdoor fermentation, new keg line, expansion of the Dragon’s Milk cellar, additional refrigerated warehouse space, a new wash and column still, new shipping docks, and increased manpower, among other enhancements.  

Stryker will provide both day-to-day and long-term leadership to the brewery production team, while also working closely with internal and external sales teams. He will continue to report directly to VanderKamp, making for a smooth transition.