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GRAND RAPIDS, Mich., – Founders Brewing Co. announced today that they will release Curmudgeon’s Better Half as the fifth installment in the 2018 Barrel-Aged Series. Curmudgeon’s Better Half, an old ale brewed with molasses and aged in maple syrup bourbon barrels, is preceded by Dankwood, Backwoods Bastard, KBS and Barrel Runner in the series. This marks the first time the beer has been bottled since 2012.

What tames an old ale like Curmudgeon? The tender embrace of oak and sweet maple, that’s what. That’s right, Curmudgeon’s Better Half features the brewery’s recently retired old ale, Curmudgeon, as the base beer. Aged for months in bourbon barrels that have previously held maple syrup, the result is sweet, rich and utterly delicious.

“We’re tasked with bringing out a handful of new barrel-aged beers a year and some of them may be new inventions and others, like Curmudgeon’s Better Half, will be hits from the past,” said VP of PPIL/ Barrel Maestro, Jason Heystek. “This was a beer that needed to get back into the rotation.”

Curmudgeon’s Better Half will be available in 4-packs of 12oz bottles, 750mL bottles and on draft in the Grand Rapids and Detroit taproom beginning on August 24 and everywhere else later that month. It will have an SRP of $16.99/4-pack and $12.99/750mL bottle although prices will vary by market. 12.7% ABV and 35 IBUs.

“The flavor profile of Curmudgeon’s Better Half has lots of rich specialty grains, toasted malts, caramel malts, and, of course, the perfect hop balance” said Brewmaster Jeremy Kosmicki. “After that it spends some time in bourbon barrel which gives you vanilla and coconuts tones and the maple gives you the perfect amount of sweetness.”

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild.

About the Barrel-Aged Series
Crafting legendary barrel-aged beers is an exercise in patience. We start by brewing complex, world-class beer worthy of time in a barrel. Then, our experience and years spent mastering our craft means we know exactly when it’s been aged to perfection. After one sip, you’ll know – it was worth the wait.

 

cellar

We’ll admit, on occasion, it’s really good to be us. Founders Brewing Co. did something they rarely do, and we had the honor to be a part of it. They broke character, and extended an exclusive invitation to a very short list of trusted writers and photographers in craft media across the U.S. to peek behind the curtain at what makes them and what they do so unique.

Unprecedented, they offered a private tour of the caves where all of their Barrel-aged Series and experimental one-offs hibernate until Jason Heystek, VP Lead Guitar, and Jeremy Kosmicki, Brewmaster, say, “They’re ready.”

cellar

Jason Heystek & Jeremy Kosmicki,

The caves—yes, literal caves—are naturally held between 40°-55° F, perfect for cellaring beer. Founders has access to a figurative gold mine, spiderwebbed throughout old gypsum mines approximately 85’ underground, somewhere beneath the streets of Grand Rapids. Well, we know where they’re located. With a little Googling, the savvy can find them, too. But. Unless you know a guy who knows a guy who knows a guy, you’re not getting in, or in the elevator.

We spent the day rubbing elbows with Founders’ founders, Mike Stevens and Dave Engbers, talking 20 years of history filled with hits and their fair share of misses, but zero regrets.

cellar

Mike Stevens & Dave Engbers

Heystek and Kosmicki were our personal tour guides. With screwdriver and rubber mallet in rubber-gloved hands, Heystek casually displayed why he’s the man. Repeatedly dipping a barrel thief (sanitized every time, we might add) into vintages of popular limited releases being secretly aged in brandy or scotch scotch barrels, experimental recipes with fruit and salt in gin barrels, or KBS (who cares what year?!), Heystek let us drink straight from the barrel beer that most people will never know existed. We were only able to drink after we picked our jaws up off the floor. We can say now that, at the time, we saw barrels of CBS, but weren’t able to talk about it. They even made us prick our finger and sign an NDA. Trust us, it took everything we had not to spill the beans.

After we reemerged, we also visited Founders’ new production facility, which defies comprehensible size. Let’s just say it’s big enough to house some of the estimated 15,000 barrels from the caves when they’re finally ready to see Founders’ Taproom, or hit distribution—if the rest of the world is as lucky as Grand Rapids.

We were gifted an experience you can’t put a price tag on. We’re talkin’ Golden Ticket access: level Charlie Bucket. Here’s proof.

 

Photography: Steph Harding

 

cadre

On December 1, 2017, Founders Brewing Co. quenched the long-endured thirst of beer nerds internationally with the rerelease of CBS, otherwise known as Canadian Breakfast Stout. Originally released in 2011 on draft and in 22oz bottles, in 2014 in limited quantity as draft-only across the U.S., and quietly at random in their Grand Rapids taproom if you were in line at the right place at the right time, CBS’s reputation and allure have preceded it for years—and for good reason. I mean c’mon, its base beer is KBS, transformed and sweetened by being aged in bourbon barrels that also previously nestled maple syrup.  

In what has been a rather impressive display celebrating their 20 years with zero regrets, CBS was Founders’ climax to the six beers they released this year as part of their newly branded Barrel-Aged Series. They teased the rumors that had already been subtly circulating for months that this elusive 11.7% stout was making an official return. Founders activated a creative way to connect to the masses via a respectably labor intensive social media campaign, unveiled first only to members of the Cadre.

founders cbs

Founders’ philosophy : “We don’t brew beer for the masses. Our beers are crafted for a chosen few, a small cadre of renegades and rebels…”

Francesca Jasinski, Founders’ Communications Manager, says, “We decided to form the Cadre as a way to reward our biggest fans with exclusive content, early access to news, opportunities to attend events and more.” While their Mug Club serves the local fan base, the Cadre, Jasinski explains, “is meant to serve our fans who are all around the country (and world). We recognize that many of them do not have the benefit of visiting the Taproom frequently enough to justify our Mug Club membership.

founders cbs

In an email sent to the 5,800 Cadre members on October 21, Founders told them, “Keep an eye on your mailbox – 1,000 of you will be receiving a package that contains a clue to what our sixth and final Barrel-Aged Series beer of 2017 is. Because you are our most loyal followers, we thought it would be fun to get you involved in the announcement process.” Founders snail-mailed out sets of mini flags—one Founders, one Canadian, and asked Cadre members to post photos of both flags to Instagram and Twitter using the hashtag #FoundersBarrelAgedSeries. And finally, the rumors were true. Or, at least we could assume.

Since the launch of the teaser campaign, the Cadre grew to over 7,900 strong. Founders invited us to attend the CBS release party at their taproom on December 1, where we got to meet a few of them who were either in line early to get one of the first draft pours of CBS 2017 or to claim their allocation of two 750ml bottles per person of this 100-point bucket list beer of capped goodness.

 

Doug McDowall, 65, Brampton, Ontario, Canada, @dougzone

MittenBrew: I’d be surprised if you got up this morning in order to make the drive from Canada to be the first guests in line for the Taproom.

McDowall: It’s not a bad drive, five hours. We got in last night, and got a hotel in town. And once Founders pulled everyone from this line—those who got here way early so they could join their Mug Club—we were the lucky Canadians left at the front of the line.

Did you make the drive solely for the chance to have CBS on draft, or were you one of the lucky ones to who secured bottles in advance online?

Both. But, we’re going to try it first on draft to make sure it’s any good. [McDowall laughs.]

founders cbs

What are your plans for the bottles?

They’re going back to Canada. I’ll share one with my sons and grandsons and their wives during Christmas. The other will be cellared until, hopefully, Founders releases it again.

Why did you join the Cadre?

I think I remember hearing about it before KBS was released in 2016, and wanted to make sure I got the early news about future bottle releases first. After Founders announced the Barrel-Aged Series, I was anticipating that they’d hopefully announce CBS as the final installment.

Have you ever had CBS before?

[Laughing…] I’ve been to Founders four times—today, plus three previous trips for the annual KBS release party. When I was here in ‘16, you happened to interview me while you were filming Modern Ahabs, and were kind enough to tip me off that I should probably get in line immediately because Founders might be getting ready to tap a “certain rare Canadian” beer. So yeah, I’ve had it once before today, thanks to you. [McDowall smiles.]

Wow. I remember you, Doug. That’s awesome.

By chance, are you a Founders Mug Club member?

No, but that’s only due to proximity. However,  getting the Cadre’s emails gives me the opportunity to decide whether or not I should make the trip. And, when it’s something like CBS, it’s worth the trip.

When are you heading home?

Right after lunch and a couple pours of CBS. We have to be back tonight for a concert in Windsor.

founders cbs

Being a Cadre member from Canada, Founders surely sent you the two flags as part of their social media campaign, right?

Sadly, no, but I would’ve been proud to receive and display them appropriately.

Before we interviewed Doug, who was proudly donning a red hockey sweater with a prominent white maple leaf, he was making friends with others in line by giving out little Canadian flag pins. Once we wrapped this assignment and before we left Founders for the day, we swung by his table in the Taproom to say goodbye. Steph Harding, MittenBrew owner/publisher and photog badass, casually gifted her two Cadre flags to Doug. It was a spontaneous gesture for a really good guy. Standing adjacent to both of them, I watched Doug’s eyes nearly tear up in sincere appreciation, and give Steph one of the warmest hugs I’ve ever seen. Then he made good on his word, and displayed both flags with honor in the middle of his table.

 

Mike Walton, 35, Grand Rapids, MI, @mwalton82

MittenBrew: You responded to Founders’ outreach to the Cadre, asking if members who received the flags would be hip to telling us about their experience. Why’d you join?

Walton: I was tipped off either by something Founders or a friend posted on Facebook. I wanted to be the first to know what’s going on—when beers are coming out, what unique events they’re hosting, what’s happening in the Taproom that I might otherwise miss as a casual guest.

founders cbsWhat’d you do with the flags after you posted a photo to social media?

I actually displayed them at home during Thanksgiving. And, some of the Likes I got on the photo on Instagram were from people I didn’t know, which I thought was cool.

How else have you taken advantage of what Founders offers to the Cadre?

I love the recipes they share. I’ve made their beer cheese, their Dirty Bastard turkey recipe. I love learning how to use their beer creatively with food. There’s a lot of educational value that the Cadre provides.

Has your name been picked for access to other special events or promotions for the Cadre?

I’ve definitely applied, but haven’t had my name drawn for anything else yet, but that’s cool. I get it—Founders is in demand. Everything they do is good stuff.

You got your two bottle of CBS. What are you going to do with them?

Share one with friends who might not be able to get any, and store the other for something special. I’m not stopping at two though. I’ll keep my eyes peeled around town for a few more.

Have you had CBS before?

Fortunately, yes, a few times. I’ve been in GR for almost 20 years, so when you’re in the Taproom at the right place at the right time and you see them slap the sign up on the draft list chalkboard, you don’t hesitate. You just order it. It’s a no-brainer.

founders cbs

Are you also a Mug Club member?

Not currently, but I’ll be here in line early next year to sign up.

Update: Mike stopped us later that morning to tell us that he did, in fact, end up snagging a spot in Founders’ Mug Club for 2018. But, we’re not supposed to tell his wife, so “Shh!”

 

Jacob Zars, 31, Grand Rapids, MI, @jacobzars

MittenBrew: You’re drinking out of an Founders Mug Club mug. This must not be your first rodeo.

Zars: No, sir. I’ve already renewed for the fourth year in a row. This mug is dedicated to my oldest son, and I’ll get my next mug etched in honor of my second son. My plan is to bring both boys to Founders for their first beer when they each turn 21 so they can immediately drink out of their own personalized mug which I will have had for nearly their entire lives.

And you’re a member of the Cadre?

Absolutely. I wanted to get those inside tips directly from the source instead of waiting for the rest of the world to hear it before me.

founders cbs

You got the flags, too?

I did, but… Before I got a chance to take a proper photo of them and post it to social media, my son got ahold of them, and… well, the rest is history.

How else have you engaged with Founders as a member of the Cadre?

I love having access to some of their invite-only experiences. I just went to their recent beer and cheese pairing, which was awesome. I love going to anything in the Centennial Room [Founders’ private event space on the second floor of the Taproom]. I even had my college graduation party and the rehearsal dinner for my wedding there. It’s just a great thing to be a part of—getting a chance at something that sometimes might not happen anywhere else.

What’s been your experience with CBS before today?

I’ve been really fortunate to have it a number of times. Of course, I was first attracted to it because… well… KBS. It’s just a natural progression.

What are your plans with your bottles?

Sharing them with friends and family. I’m also going to make the rounds to some of my favorite bottle shops around the city to pick up bottles for friends, including some guys I know in Canada who are already scouting 12oz bottles for me.

Any parting words for what sounds like a brewery you hold in high regard?

Founders has been near and dear to my heart for years. When you visit, it’s just the coolest place to gather with your family and friends, and you’re always surrounded by the friendliest faces.

 

Anthony Reed, 33, Grand Rapids, MI,

MittenBrew: You seem pretty excited to have just joined Founders’ Mug Club.

Reed: I’ve been trying to sign up for years, but kept missing my opportunity because of weddings out of town and other stuff that just comes up. But today’s been great! I got my first coveted spot in the Club, got to try the new batch of CBS on draft, and picked up a few bottles.

As Ice Cube would say…

Looks like you snagged four bottles of CBS. Where are they going?

Both my wife and I got tickets just in case I couldn’t track down any bottles elsewhere. I’ve also got a couple other bottles at the ready from some of my local stores that I keep a solid relationship with. And, I’ve already got plans to crack open at least one bottle at a Christmas party beer exchange next week. I’ll save one for my brother-in-law who’s always on the move with the Air Force, and the rest are going in the cellar for some sweet days to come.

founders cbs

Have you had CBS before today?

A few times. Easily one of my top five favorite beers. The first time was a few years ago at Founders’ Black Party. It absolutely blew my mind. I was hooked.

Why’d you join the Cadre?

CBS. [Laughing]

We’re not exactly sure just how much CBS was brewed, kegged, and packaged this year (a lot more, it seems, than in years past, likely thanks to their recent barrelhouse expansion), but we’re okay with there still being some mystique surrounding how hard we’ll have to hustle to get our lips on some (more).

 

Founders

Founders Brewing has released a preview of their 2018 Calendar. Check out the initial lineup!

Some notable changes of particular interest:

  • Breakfast Stout and Backwoods Bastard will be available year-round. Yep, that’s right, you won’t have to wait for either of these going forward! Well, sort of. Breakfast Stout will not go away and will continue through the New Year, while Backwoods Bastard will make its timeless debut in just a few months. Not bad!
  • It’s not indicated on this first availability calendar, but they will be offering Solid Gold, All Day IPARubaeus and all of their seasonal beers, which include Mosaic PromiseAzacca IPA and PC Pils, in 6-pack cans.
  • DOUBLE TROUBLE RETURNS! By popular demand, they’re delivering. This notorious Imperial IPA will make its return in May 2018.
  • They are launching the “Mothership Series,” a brand-new taproom carryout. These beers will range from classics like the inaugural release, Red’s Rye IPA, to experimental new styles. These will only be available for carryout in 6-pack bottles at the taproom locations.
  • Saying goodbye to some favorites, like Imperial Stout, Curmudgeon and reDANKulous although we’d like to think of it as ‘until we meet again.’ Because, let’s be real, Founders’ brings back old faves all the time!
  • Green Zebra was such a hit it’s coming back around. This gose-style ale, brewed with watermelon and sea salt, was named one of VinePair’s 50 best beers of 2017!
  • The Barrel-Aged Series returns and, with it, four new releases that we look forward to sharing with you in 2018.

 

founders

GRAND RAPIDS, Mich., November 6, 2017 – Founders announced today that they will release Canadian Breakfast Stout (CBS), an imperial coffee chocolate stout aged in maple bourbon barrels, as the final release in the 2017 Barrel-Aged Series. Last bottled in 2011, CBS is one of the most sought-after releases in the world.

“Well, the rumors are true. CBS will make its long-awaited return this December,” said Co-Founder and President, Dave Engbers. “It would be irresponsible for us to not release CBS again. The beer enthusiasts who have supported our brands throughout the years are vocal and their message is heard loud and clear. We could not be happier to bring back this beloved beer… they speak, we listen.”

The highly anticipated beer was first brewed after Brewmaster Jeremy Kosmicki stumbled upon bourbon barrels that had previously housed maple syrup. Adding the same base beer as Kentucky Breakfast Stout (KBS), CBS was born. Rich maple syrup, roasted coffee and velvety chocolate meld together in this barrel-aged beer to create a transcendental drinking experience.

CBS is the sixth and final release in the brewery’s leading-edge Barrel-Aged Series, preceded by FrootwoodKBSDoomDKML, and Backwoods Bastard. CBS will be available in all markets as well as in the Founders Brewing Co. taproom on draft and in 750mL bottles beginning on December 1. CBS will have a suggested retail price of $24.99/750mL bottle.

 

About Founders Brewing Co.
Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 20 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world.

About the Barrel-Aged Series
Crafting legendary barrel-aged beers is an exercise in patience. We start by brewing complex, world-class beer worthy of time in a barrel. Then, our experience and years spent mastering our craft means we know exactly when it’s been aged to perfection. After one sip, you’ll know – it was worth the wait.

green zebra

Founders Brewing Co. announced today that they will launch Green Zebra, a gose-style ale brewed with watermelon and sea salt. Debuting this August, Green Zebra will be the fifth release Founders has brewed for ArtPrize, an open international art competition which takes place each fall in the brewery’s hometown of Grand Rapids, Michigan. Previous releases in the lineup include Pale JoeSpectra TrifectaMosaic Promise and Inspired Artist Black IPA. Green Zebra is the first gose in the series, and also the first ArtPrize release to debut in cans. Proceeds from the sale of Green Zebra go towards the sponsorship of ArtPrize.

“ArtPrize is one of the most well-attended public art events in the world, and we are proud to continue our support,” said Co-Founder and President, Dave Engbers. “We love playing with expectations when it comes to brewing our ArtPrize beers and Green Zebra is the perfect example of that. The gose style is very unique and pretty unknown, even amongst craft beer drinkers, and we wanted to bring our version of it to a larger audience. For the first time ever, our ArtPrize beer will be available across our entire distribution network so even more of our fans can get to know this style we’ve fallen in love with.”

Watermelon is the highlight of this lightly-hopped treat and gives it a hint of satisfying juiciness. The soft mouthfeel and dry finish comes courtesy of the addition of sea salt, a traditional gose ingredient. Green Zebra comes in at 4.6% ABV and 10 IBUs.

In keeping with the artful tradition established with Spectra Trifecta and Pale Joe, the Green Zebra label is an original work of art designed by a member of the Founders team. Jacob Wiseheart from the Founders taproom created the label artwork, a stand-out for its striking and intense use of color and dimension, perfectly suited to the lively, bright nature of the beer.

Green Zebra will be available in the taproom beginning on August 15, 2017 with the remaining 46-state distribution area receiving it by the end of the month in limited quantities. In addition to draft, Founders Green Zebra will be available in 6-packs of 12-oz cans with a suggested retail price of $9.99.

 

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 20 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival, and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com.

About ArtPrize

ArtPrize is an open, independently organized international art competition which takes place for 19 days each fall in Grand Rapids, Michigan.  More than five hundred thousand dollars in prizes are awarded each year, which include a $200,000 prize awarded entirely by public vote and another $200,000 prize awarded by a jury of art experts. For more information, visit artprize.org.

 

foundersFounders Brewing Co. announced today that they will launch DKML, an imperial malt liquor aged in bourbon barrels, as the next installment in the Barrel-Aged Series. DKML is perfectly timed for the midway mark of the brewery’s 20th anniversary celebration in 2017. This new release is Founders’ take on what could be the first malt liquor worthy of a glass. Celebrated as share-worthy, DMKL is a highly experimental release that has been in the works for several years after multiple trial batches.

DKML is an imperial malt liquor brewed with corn and lager yeast cultivated by Spanish brewer Mahou San Miguel as part of their partnership with Founders. It shows a smooth sweetness with vanilla tones and light fruitiness thanks to its time spent aging in bourbon barrels. It was finished with a healthy dose of dry-hopping to achieve the desired flavor profile.

“I’m always looking for new ways to rethink what we have to offer,” said Brewmaster Jeremy Kosmicki. “With DKML I wanted to do something totally original, and I don’t know anyone in the craft beer world who is barrel-aging malt liquor. After some early trials, we ended up with Mahou’s lager yeast to brew a really amazing malt liquor, and then we did what we do best – barrel-aged it. The bourbon barrel smoothed it out while giving it that ‘kick’ you would expect from an imperial malt liquor.”

DKML is the fourth annual release in the brewery’s 2017 Barrel-Aged Series, preceded by Frootwood, KBS and Doom. In addition to Backwoods Bastard, there is one remaining beer yet to be announced in the series this year.

DKML will be available in the taproom beginning on July 1, 2017 with the remaining 46-state distribution area receiving it later in July. DKML will have a suggested retail price of $14.99/4-pack 12oz bottles and $11.99/750mL bottle.

Founders will announce the remaining undisclosed release in the Barrel-Aged Series later this year.

 

founders detroit

Founders Brewing Co. announced today that, for the first time in their 20-year history, they will open a second taproom. The new facility will feature a fully-operational brewery and retail taproom located in the lower Cass Corridor neighborhood in Midtown Detroit, Michigan, a burgeoning cultural hub adjacent to sports arenas, music venues and more.

founders detroit“Having been born and raised in the metro area, Detroit has long held a special place in my heart,” said Mark Dorich, Founders’ Vice President of Retail Operations. “It’s a hard working, no-nonsense, culturally diverse and musically-inspired town, which happens to have the best sports teams in the country. Some of our strongest support has come from the east side of Michigan, and we could not think of a better place to expand our taproom experience. We anticipate creating a taproom that is inspired by what we do in Grand Rapids, but unique in its own Motown way. We’re excited to be a larger part of ‘the D’!”

Based in Grand Rapids since 1997, Founders’ decision to open a second taproom in Detroit reaffirms their longstanding commitment and pride in their home state of Michigan. The new location will include a full-service taproom serving unique menu items and locally-made Founders beers from the on-site brewery, in addition to the classic Founders lineup. Founders plans to staff the facility primarily with Detroit-area employees in an effort to contribute to local job growth and economic revitalization. Hiring will begin in summer 2017.

The 14,000 square foot building is located at 456 Charlotte St. and will undergo construction beginning in summer 2017. The grand opening is targeted for winter of 2017. Founders has partnered with Midtown Detroit Inc. and Invest Detroit on the development of the property.

“The introduction of a brand like Founders Brewing Co. to the South Cass neighborhood will have a catalytic impact and attract others to invest,” said Sue Mosey, executive director, Midtown Detroit, Inc.

Midtown Detroit Inc. has partnered with Invest Detroit to bring the development to life.  

“We are again pleased to partner and co-invest with Midtown Detroit, Inc. to facilitate the redevelopment of a building in this emerging district,” said Dave Blaszkiewicz, President and Chief Executive Officer of Invest Detroit. “Sue Mosey and her team have done an amazing job of attracting new businesses to the community. This location for the highly recognized Founders Brewing Co. will be a critical asset to encourage additional investment to revitalize the surrounding area.”

 

founders detroit

 

Founders explains further, and answers a few more questions before they’re asked:

Why are we opening a taproom in Detroit?

Our commitment to our home state of Michigan was established long ago and we intend to continue fulfilling it, even as our reach elsewhere increases. We have toyed with the idea of opening another taproom for years now and, when finally moving forward, it was a no-brainer choosing Detroit as the city to host it.  Not only do we have tons of fans on the east side of the state, we also have a personal history and love for Detroit. Both our Culinary Director and Vice President of Retail Operations hail from metro Detroit and have long been petitioning that we deepen our roots there.

While our Grand Rapids taproom is and always will be home to us, we feel it is important to spread the Founders love and allow even more of our fans the opportunity to experience drinking from the source themselves.

What will the taproom experience be like?
We are in the initial planning stages so there is not much information to share at this point, but we will keep you all updated as the project progresses.

Will the taproom be modeled after the Grand Rapids taproom?
The Detroit taproom will certainly take inspiration from the Grand Rapids location, but it isn’t intended to feel like a duplicate of it. We recognize and appreciate that Detroit and Grand Rapids, despite being in the same state, have a number of distinctions and our intention is to celebrate and embrace those. Every effort will be taken to ensure that the Founders culture represented in the Grand Rapids taproom comes through just as passionately in our Detroit location.

Will we brew at this location?
Yes, we plan on brewing at this location and will create beers unique only to it. In addition to those, we will also offer our year-round, seasonal and specialty beers on tap as well. Our Barrel-Aged Series beers will be on tap depending on availability.

How are we staffing this location?
We will open up a select number of positions internally to our current staff however the vast majority of jobs will be new hires and filled locally – we anticipate over 100 new jobs total. This process will extend from summer 2017 through winter 2017.

How will this impact the local economy?
Not only will the presence of this taproom create jobs in Detroit, we anticipate it will drive in more traffic to the lower Cass Corridor neighborhood. Located adjacent to arenas and music venues, the location is already seeing the beginnings of revitalization and we strive to be at the forefront of it. Our Grand Rapids location helped to spur the revitalization of the downtown neighborhood it is located in and we anticipate the same will happen in the lower Cass Corridor.

 


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