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feelgood tap

Detroit, Mich. – “The Feelgood Tap,” a startup 501(c)3 nonprofit organization, looks to harness the power of a pint to raise and deploy financial resources to other nonprofits and charities statewide.

“The original idea behind The Feelgood Tap began in 2015 as an initiative to give back to the community we serve around Batch Brewing Company (Corktown neighborhood) in Detroit,” said Stephen Roginson, founder and head brewer, Batch Brewing Company, and executive director and founder, The Feelgood Tap.

“Each month, The Feelgood Tap features a special beer at Batch Brewing Company and a portion of the purchase price is donated to a designated charity of our choice,” he said. “We’ve donated to a number of small and large charities serving the Corktown Neighborhood and the greater Detroit area. The National Multiple Sclerosis Society Michigan Chapter was the very first Feelgood Tap partner.

We look forward to continue building on this partnership, growing the ability to impact their organization, as well as many others.”

feelgood tapThe Feelgood Tap, after a year as an in-house initiative, has transitioned into a registered nonprofit 501(c)3 with a mission to expand and replicate its model to coordinate with other craft breweries, taprooms, and beer-bars throughout Michigan who are interested in supporting nonprofits in their communities.

At the beginning of the year, The Feelgood Tap recruited officers and a board of directors to help in the formation of the nonprofit, cultivate new relationships statewide of craft beer makers and taprooms, and to begin the process of introducing the organization to charitable partners and its mission throughout Michigan.

The mechanics and mission of The Feelgood Tap looks to recruit craft beer establishments from across the state to designate a beer once a month as a “Feelgood Tap” and donate $1 from the sale of every “Feelgood Tap” pint. The revenue collected from every participating Feelgood Tap establishment is then forwarded to The Feelgood Tap, which will deploy funds to statewide nonprofit partners,” added Roginson. In addition, four times a year, every establishment will have the opportunity to choose their own local nonprofit, impacting their immediate community; and quarterly, participating establishments will partner together to help a regional nonprofit.

The goal is to scale small contributions, working collaboratively within the craft beer industry, affecting change with local, regional, and statewide nonprofits throughout Michigan.

Falling Down Beer Company in Warren has also signed on to participate in Feelgood Tap launch. Proceeds from The Feelgood Tap at Falling Down Beer Company will also be donated to the National Multiple Sclerosis Society during the month of April.

“Stephen and The Batch Brewing Company are such a true representation of the resurgence in the Detroit area. Their creativity, foresight and dedication to the communities in which they serve are evident in everything they do,” said Elana Sullivan, president of the National Multiple Sclerosis Society, Michigan Chapter.

“The idea for the Feelgood Tap is brilliant and we are very proud to be its benefactor during the month of April. Cheers to you Stephen!”

The Feelgood Tap to benefit the National Multiple Sclerosis Society, Michigan Chapter will kick off with a party at Batch Brewing Company (located at 1400 Porter Street in Detroit) on Wednesday, April 6 from 5:00 p.m. – 8:00 p.m. The event is open to the public to attend. Two dollars from every beer sold from the designated Feelgood Tap at the event, and for the entire month of April, will be donated to the Society to support MS research and services for the more than 18,000 people living with MS in Michigan. There will be prizes and lots of Feelgood fun for all at the kick-off event.

feelgood tap
Detroit, Mich. – “The Feelgood Tap,” a startup 501(c)3 nonprofit organization, looks to harness the power of a pint to raise and deploy financial resources to other nonprofits and charities statewide.
“The original idea behind The Feelgood Tap began in 2015 as an initiative to give back to the community we serve around Batch Brewing Company (Corktown neighborhood) in Detroit,” said Stephen Roginson, founder and head brewer, Batch Brewing Company, and executive director and founder, The Feelgood Tap.
“Each month, The Feelgood Tap features a special beer at Batch Brewing Company and a portion of the purchase price is donated to a designated charity of our choice,” he said. “We’ve donated to a number of small and large charities serving the Corktown Neighborhood and the greater Detroit area. The National Multiple Sclerosis Society Michigan Chapter was the very first Feelgood Tap partner.
We look forward to continue building on this partnership, growing the ability to impact their organization, as well as many others.”
feelgood tapThe Feelgood Tap, after a year as an in-house initiative, has transitioned into a registered nonprofit 501(c)3 with a mission to expand and replicate its model to coordinate with other craft breweries, taprooms, and beer-bars throughout Michigan who are interested in supporting nonprofits in their communities.
At the beginning of the year, The Feelgood Tap recruited officers and a board of directors to help in the formation of the nonprofit, cultivate new relationships statewide of craft beer makers and taprooms, and to begin the process of introducing the organization to charitable partners and its mission throughout Michigan.
The mechanics and mission of The Feelgood Tap looks to recruit craft beer establishments from across the state to designate a beer once a month as a “Feelgood Tap” and donate $1 from the sale of every “Feelgood Tap” pint. The revenue collected from every participating Feelgood Tap establishment is then forwarded to The Feelgood Tap, which will deploy funds to statewide nonprofit partners,” added Roginson. In addition, four times a year, every establishment will have the opportunity to choose their own local nonprofit, impacting their immediate community; and quarterly, participating establishments will partner together to help a regional nonprofit.
The goal is to scale small contributions, working collaboratively within the craft beer industry, affecting change with local, regional, and statewide nonprofits throughout Michigan.
Falling Down Beer Company in Warren has also signed on to participate in Feelgood Tap launch. Proceeds from The Feelgood Tap at Falling Down Beer Company will also be donated to the National Multiple Sclerosis Society during the month of April.
“Stephen and The Batch Brewing Company are such a true representation of the resurgence in the Detroit area. Their creativity, foresight and dedication to the communities in which they serve are evident in everything they do,” said Elana Sullivan, president of the National Multiple Sclerosis Society, Michigan Chapter.
“The idea for the Feelgood Tap is brilliant and we are very proud to be its benefactor during the month of April. Cheers to you Stephen!”
The Feelgood Tap to benefit the National Multiple Sclerosis Society, Michigan Chapter will kick off with a party at Batch Brewing Company (located at 1400 Porter Street in Detroit) on Wednesday, April 6 from 5:00 p.m. – 8:00 p.m. The event is open to the public to attend. Two dollars from every beer sold from the designated Feelgood Tap at the event, and for the entire month of April, will be donated to the Society to support MS research and services for the more than 18,000 people living with MS in Michigan. There will be prizes and lots of Feelgood fun for all at the kick-off event.

OXFORD — Falling Down Beer Company has announced the expansion of operations to a second microbrewery, located at 14 N. Washington Street in Downtown Oxford.

The second location will feature a 60-seat taproom with 30 taps available. The brewery has also applied for a small wine maker and small distiller license for the location.

“We have had a great year and we are struggling to keep up with the demand of our core products,” said Mark Larson, Co-Founder and Head Brewer.

The new location is expected to produce 2,000 barrels of beer per year, four times more than the original Warren location.

The Warren location will remain and will also be expanded, adding a winery and additional brewing capacity.

The brewery is also working on canning of its flagship Ninja Chicken Pale Ale, as well as Scurvy Dan Blood Orange IPA, Falling Down’s bestselling summer seasonal.

The new Oxford location is expected to open in late 2015.

5.6%, Draft

Appearance: Orange with a red tint.
Aroma: Slightly spicy with big citrus notes.
Taste: Bitter and earthy hops. Crisp.
Mouthfeel: Lighter body and a clean finish.

One taste of Falling Down’s Ninja Chicken and it’s easy to see why it’s one of their best sellers. This American pale ale has a distinguishable IPA-feel with the amount of hops present. Slightly malty with a big hop profile. This beer is a great go-to with an outstanding name. Catch it on tap at the brewpub if you can.

5% ABV, Draft

Appearance: Dark brown and cloudy
Aroma: Nutty tartness
Taste: Malty body and cherry finish
Mouthfeel: Thin at first but fuller as it warms

Falling Down’s Cherry Brunette is a blend of the brewery’s Campfire Brown and Cherry Blonde. If this beer were a child, its appearance and aroma come from the Brown, while the taste and mouthfeel are inherited from the Cherry side. The blend proves to be an enjoyable session ale with some fall-like qualities.

WARREN — Pull up to Falling Down Beer Co., and you might think you turned in the wrong driveway.

What used to house a diner has been revitalized as one of Southeast Michigan’s newest breweries. While it may not look like much from the outside, open the doors and you’ll be treated to great beer and food.

“I always refer back to one of the first Yelp reviews we got — ‘the beer is awesome, the food is fantastic, and the booths and the atmosphere suck,'” said co-owner Mark Larson. “But that’s the general consensus — everyone thinks the beer and food is great.”

Larson, who teamed up with George Lang four years prior to the brewery’s March 29 opening this year, says it was a mix of science and creativity that brought them together.

“(Lang is) more flamboiant and like, ‘let’s see what this does, that does,’ and usually comes out with a great beer,” said Larson. “I took my experience with him, and about 30 books, and went at it.”

It’s that creativity that garnered the brewery’s most popular beer — Ninja Chicken (5.6% ABV), an American Pale Ale that flies out of the brewery whenever it’s brewed.

“Browns are my absolute favorite style of beer to drink…you will always see a brown here on tap,” said Larson.

The 10 barrel system has also given way to some great experimental beers — including a green tea IPA.

But just because the beer is great and food is getting rave reviews doesn’t mean Larson isn’t thinking about a remodel. The team recently completed the first steps to turn Falling Down into a more modern-day brewery by getting rid of the old brick, fast food tiles and replacing it with cement.

Other plans include upgrading to standard pub tables and benches, to create kind of a “indoor beer garden,” according to Larson.

The two owners are also hoping to upgrade the eight-tap system to eventually hold 24 taps, and to start distributing as soon as possible.

For now, though, Larson and Lang are just brewing what they love — for the good of Warren.

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Falling Down Beer Co. is located at 2270 East 10 Mile Road in Warren.

4.8% ABV, Draft

Appearance: Reddish-orange color; pretty cloudy.
Aroma: Slight cherry smell.
Taste: Light tartness with some subtle cherry.
Mouthfeel: Light bodied.

Falling Down Cherry Blonde is what every light cherry beer should be — refreshing and flavorful. Brewed with Michigan cherry concentrate, Cherry Blonde is an ale with subtle hints of sweet and tart cherry flavor, alongside some spice. If you think cherry shouldn’t belong in a beer (cue Sam Adams Cherry Wheat…), you best try this.

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