Posts

day of the dragon

New Holland Brewing reveals three Dragon’s Milk Reserve varieties for its first online beer release

 

Holland, Mich. — New Holland Brewing Company has announced the return of its beloved imperial stout, Dragon’s Milk Triple Mash. Layers of chocolate, coffee and vanilla coalesce into a stout fit for Smaug himself, and at 17 percent ABV, this is a beast best savored. Triple Mash ages for one year in New Holland Spirits oak bourbon barrels, multiplying the Dragon’s Milk flavors to truly epic proportions.

In response to the pandemic, New Holland will implement its first ever online beer release, honoring Triple Mash with a virtual “Day of the Dragon.” While social distancing measures have transformed the way we connect with our favorite breweries, Dragon’s Milk Brand Manager Dominic Bergquist sees the bright side to this virtual release.

triple mash“Dragon’s Milk has always been about celebration and creating savored moments. The online release allows us to still get these awesome brews to our fans for them to enjoy at home and celebrate the arrival of summer, backyard bonfires and hopefully a s’more or two,” Bergquist said. “While we aren’t able to raise a glass together, this batch of Reserves is certainly worthy of a virtual ‘cheers.'”

Beer enthusiasts can place their orders on Saturday, May 16 beginning at 11 a.m. through 11 p.m. New Holland Mug Club members will receive an access code via email for early entrance, starting at 10:30 a.m. Drinkers can select their preferred location for pick up (Knickerbocker in Grand Rapids or Pub on 8th in Holland) which will begin starting on June 1st.

At $24.99 a 4-pack with a two case limit, payment will occur online at point of purchase followed by a confirmation email. Pick up of all orders begins Monday, June 1. Proxies will be allowed, but all individuals must present a copy of the order confirmation upon arrival at either New Holland Brewing location. Act fast, Triple Mash is only available for purchase on the order day only and it won’t see distribution outside of the pubs.

Two new Dragon’s Milk Reserve variants join Triple Mash for “Day of the Dragon”: Stroopwafel and Scotch Barrel Aged-Stout with Marshmallow & Dark Chocolate (2020 Reserve 2). The first finds inspiration from the classic Dutch cookie with rich caramel, vanilla, cinnamon and freshly roasted coffee beans. The second replicates campfire vibes.

“One of our favorite places to share a Dragon’s Milk is around the campfire, and this brew pays tribute to those legendary summer nights,” Bergquist said. “A blend of Highland and Speyside scotch barrels bring just a hint of peated smokiness that accentuates the roasted notes of our signature stout, while toasted marshmallow aroma and flavors set the stage for a rich, chocolatey finish.”

Both beers go online at the same time as Triple Mash for $17.99 a 4-pack with no limits. Stroopwafel will only be available at New Holland brewpubs while 2020 Reserve 2 will be distributed throughout the Dragon’s Milk footprint. Check out a limited amount of Dragon’s Milk merchandise on the web store too, including the 2020 edition of the Dragon’s Milk Triple Mash Teku glass for $15.

Production Manager Jason Salas expressed his pride in helping orchestrate this event. “We couldn’t be more excited about how these beers turned out,” Salas said. “It’s extremely difficult to produce just one Dragon’s Milk Reserve, but our brewing team rose to the challenge to bring all three of these to life.”

Let’s give this Dragon a warm welcome.

The latest spin on the acclaimed barrel-aged stout incorporates coconut, hazelnut and chocolate

 

HOLLAND, MICH  — New Holland Brewing Company’s first Dragon’s Milk Reserve release of 2020 will be available starting in January.

The Dragon’s Milk Reserve series puts a spin on America’s number-one selling bourbon barrel-aged stout. The brewery’s newest addition to the series showcases Dragon’s Milk in a completely new way, using whole ingredients and carefully selected barrels for a truly legendary brew.

“Dragon’s Milk Reserve is meant to be an indulgent reward, and our brewers have absolutely lived up to that billing on this latest entry in our Reserve series,” said New Holland Brewing Company Founder and President Brett VanderKamp.

The beer was aged for three months in rum barrels imported from Jamaica and finished on over 2,500 pounds of coconut, 1,000 pounds of toasted hazelnut and 200 pounds of chocolate.

“The flavors of toasted coconut, hazelnut and chocolate pair amazingly with the sweet and warming flavor notes imparted by the rum barrel.” VanderKamp said.

The beer clocks in at 12.5 percent ABV. It will be available on tap and for purchase in 4-pack 12-ounce bottles at New Holland’s pubs in Grand Rapids and Holland starting January 23. It will hit shelves at retail locations in 42 states starting in February.

“We are excited to share this beer with our fans!” VanderKamp said.

triple mash

Holland, Mich  — New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

Aged for one year in New Holland Spirits oak bourbon barrels, Triple Mash clocks in at a beastly 17 percent ABV. But this beast’s bite is nothing to fear—the beer offers an intense malt character paired with warm, toasted flavor notes from its time in the wood.

“We couldn’t be more excited to release Dragon’s Milk Triple Mash into the wild. Triple Mash takes what is already an amazing beer and really amplifies all those classic Dragon’s Milk flavors to the moon—the roasted malt, barrel sweetness and bourbon all shine through,” said Dominic Bergquist, Brand Manager. “Our brewers have outdone themselves with this brew.”

New Holland will celebrate the release of the beer on Saturday, April 27 at its pubs in Grand Rapids and Holland. Extremely limited draft and bottle distribution will follow.

Release parties at New Holland’s Grand Rapids and Holland pubs will kick off on Saturday, April 27. The pubs will open early, with festivities starting at 10 a.m. Release party attendees will be able to sip Triple Mash on draft, as well as part of a special “Flight of the Dragon” sampler that features Triple Mash along with Dragon’s Milk, Dragon’s Milk White and Dragon’s Milk: Brewer’s Select (2019)—which was aged in a first-use bourbon barrel and hand-selected from New Holland’s cellar just for this occasion.

“Our pub teams have done an amazing job putting together such a great release event. There is no doubt that Triple Mash is the star of the show, but you’re also getting a chance to sample some crazy rare beer, listen to amazing bands and of course, there will be pepperoni pinwheels,” Bergquist said.

triple mashThe beer will be sold in 4-packs at $24.99 each (plus tax and deposit), with a limit of one case per customer, per day. There will also be a limited edition Triple Mash Teku glass available for purchase at both New Holland pubs.

Those looking to truly relish in the release and celebrate the world of Dragon’s Milk should sign up for the “Tour of Legends: Ultimate Dragon’s Milk Experience.” The first tour takes place at The Knickerbocker in Grand Rapids on Friday, April 26—giving attendees a taste of Triple Mash a day before its official release. Participants in all three tours will also get to taste samples of Dragon’s Milk, Dragon’s Milk Reserve variants, Dragon’s Milk first- and second-use barrels and Triple Mash. Tickets are available for purchase at dragonsmilk.com for $75 and come with one Triple Mash 4-pack, one Triple Mash Teku glass and one Triple Mash sticker.

“This is the first time we’ve ever done the Tour of Legends, and I know that some of our biggest Dragon’s Milk fans are going to be so stoked to experience it,” Bergquist said. “It’s all about highlighting what makes Dragon’s Milk so special, and I can’t think of a better way to kick off the weekend.”

Tour of Legends: Ultimate Dragon’s Milk Experience

  • Friday, 4/26, 6:30pm at The Knickerbocker in Grand Rapids

  • Saturday, 4/27, 12pm & 2:30pm at Production Campus in Holland

Purchase tickets for Tour of Legends at dragonsmilk.com

dragon's milk white

The bourbon barrel-aged white stout’s official release is February 8

 

Holland, Mich. — New Holland Brewing Company is excited to announce the launch of Dragon’s Milk White: a bourbon barrel-aged white stout. The first Dragon’s Milk product to be enjoyed in cans, Dragon’s Milk White offers a fresh approach that builds on a strong bourbon barrel-aging tradition.

“The white stout is an entirely new Dragon’s Milk experience, pulling many of the same awesome flavor notes that our fans have come to love in our original bourbon barrel-aged stout, but presenting them in a way that is completely unique,” said Dominic Bergquist, brand manager for Dragon’s Milk. “It’s not simply a visual play. The hazy golden color is really just the first cue that this beer is going to be unique, with the aromas and flavors that follow making it something we feel is truly special to behold.”

At six percent ABV, Dragon’s Milk White brings a much lighter—but no less full-flavored—drinking experience to the table. It promises to appeal to traditional stout drinkers as well as those who simply are looking for a well crafted, full-flavored and accessible drinking experience.

Available in cans, Dragon’s Milk White can be enjoyed in more places and on more occasions, giving fans even more opportunity to “share a legend.”

“Dragon’s Milk White is made in the same proud tradition of its namesake, yet stands on its own for celebrations for all life’s savored moments,” said Brett VanderKamp, founder and owner of New Holland Brewing Company. “It is a true testament to the brewing team at New Holland, who, after 20 years, continue to push the boundaries of what a barrel-aged stout can be.”

Dragon’s Milk White will be officially released in New Holland’s pubs in Grand Rapids andHolland on February 8, and a nationwide release will follow.

new holland

New Seasonal Brands And Expansion Of Dragon’s Milk Stout

HOLLAND, Mich. — New Holland Brewing Company, West Michigan-based craft brewer and distiller, is kicking off 2019 with the announcement of two new seasonal brands and an addition to the Dragon’s Milk™  brand family.

“We are excited about our new line-up that focuses on innovative recipes that we feel are really going to strike a chord with our customers,” said Joel Petersen, Vice President of Beer Sales. “We know consumers continue to look for brands that push the envelope for what beer can be, and our production team has responded with some outstanding recipes this year – much like our Tangerine Space Machine we introduced last year, which became our #1 draft brand in Michigan in 2018.”

Dragon’s Milk fans can look forward to a delicious new Dragon’s Milk brand extension in a 12oz can to be released February 2019. The new addition to the Dragon’s Milk family builds upon the stout’s bold new branding and #ShareALegend campaign, which can be seen at DragonsMilk.com.

new holland

2019 New Holland Brewing Company Beer Lineup

“This announcement will be an exciting one for our team as we work to expand the Dragon’s Milk brand and initiative with a delicious new beer, inspired by the best-selling barrel aged stout. This new variety will be the first 2019 addition to our core lineup and will be available nationwide,” said Brett Vanderkamp, President and Co-Founder of New Holland. “New Holland will continue to release four Dragon’s Milk Reserve brands throughout the year.”

The first new seasonal offering is a Kombucha IPA, releasing in late February of 2019. This IPA combines the refreshing fruit forward flavor of a citra hopped IPA with the tartness and spiciness of a lemon and ginger Kombucha. As soon as the can is opened, consumers will be met with flavors of fresh ginger, tart acidity, tropical fruits and citrus.

The second new offering is “Cerveza con Limón,” a Mexican-style lager. The ideal summer beverage, releasing in July 2019, is light, crisp and refreshing featuring natural lemon and lime peel.

“To our knowledge, our Kombucha IPA is the first IPA of its kind and we are incredibly optimistic about the response it will get from our consumers,” said Petersen. “Both of our new seasonal offerings will be available in the Mid-West and other select states. In addition to these exciting new varieties, we are also shifting our popular Passion Blaster Rose Ale from a seasonal brew to a year-round offering due to its popularity in 2018.”

The 2019 sour lineup will continue with 4 brands, releasing individually throughout the year. Three of which will showcase fruits such as Concord Grape, Mango, and Plum.  As always, New Holland expects to maintain some flexibility in its lineup throughout the year, and encourages consumers to follow along for additional announcements on Facebook and Instagram.

 

new hollandHolland, Mich. — New Holland Brewing will release a new addition to theirDragon’s Milk Reserve program in April. This time, brewers tried a classic flavor pairing on Dragon’s Milk’s bourbon barrel stout canvas: Cherry Chocolate.

The beer will be available in New Holland pubs starting April 13. It will hit store shelves and across their bar and restaurant distribution footprint on April 16. Consumers can look forward to a rich stout that balances creamy chocolate flavors with a delightful cherry tartness.

“Chocolate is a flavor that is already present in Dragon’s Milk when it comes out of the barrel, but we’re able to play that up and really bring out the wonderful chocolate smoothness. Obviously, that just couples extremely well with the cherry flavor,” said New Holland Vice President of Sales Joel Petersen. “That combination plays nicely against the backbone of this beer.”

For most breweries, a bourbon barrel stout clocking in at 11 percent ABV is a limited release. New Holland Brewing works hard to make Dragon’s Milk available year round. The Reserve series is a chance for brewers and consumers alike to see the favorite beer in a new light.

“I think Dragon’s Milk speaks for itself. It’s a strong beer that our customers love on its own,” said Petersen. “The Dragon’s Milk Reserve program gives us the platform to build on that strong base and create a variety of exciting new flavor experiences.”

“The Reserve series allows our brewers to express their creativity,” said New Holland Brewing President Brett VanderKamp. “We continue to be amazed at the ways Dragon’s Milk can play with different flavors.”

New Holland Brewing welcomes those interested in learning more about Dragon’s Milk or the process to attend a tour where Dragon’s Milk is being brewed and cellared.

new holland

Holland, Mich — Holland, Michigan-based craft brewery and distiller, New Holland Brewing, announces plans to distribute their beer to the entire state of Florida through a network of wholesalers beginning in October 2017. This new territory is part of the brewery’s growing 35-state distribution network. Beer will be available in Florida at restaurants, pubs and retail locations.

“The state of Florida represents an untapped opportunity for New Holland beers and our flagship Dragon’s Milk. I personally can’t wait to add to the vibrant and growing craft scene with the best-selling craft stout in America,” says New Holland President and Founder, Brett VanderKamp. “We’re looking forward to getting out there, meeting the people, and bringing some wonderful flavors from the Midwest to the great state of Florida. It’s an incredible time to be a beer drinker and we look forward to bringing beers that continue to push the envelope and achieve the highest quality.”

new holland

New Holland is partnering across all of Florida with a network of wholesalers who will be managed by Pabst Brewing Company (PBC). PBC’s sales force will sell all of New Holland’s beers to wholesalers in Florida as part of PBC’s high-end portfolio. New Holland, now in its 20th year, remains 100% independent and continues to manage all other business functions for its beers, including production, marketing, and finance.

“Florida has been on our mind for a long time.” says Joel Petersen, New Holland VP of Marketing. “We’ve had many, many contacts with fans of our beers who have asked us to bring our product to Florida. We are thrilled to finally launch in the state and contribute to the exciting craft scene. There are also many Midwesterners who will be able to enjoy our product when they flee the winter weather and travel to Florida. Dragon’s Milk is such a unique brand and we can’t wait to fill the glasses of current and new fans alike.”

New Holland will launch with distribution of their flagship Dragon’s Milk, a year-round Bourbon Barrel Stout, and build in products around Dragon’s Milk in the coming months.

“We at J.J. Taylor Distributing Florida, Inc. have long recognized New Holland Brewing as one of the notable iconic craft brewers in the Midwest. Their Dragon’s Milk Bourbon Barrel Stout was for many, the first introduction to the majesty of Bourbon Barrel Aged Stouts. It’s a great day for us to now have the opportunity to represent a brewery that we have long admired and respected.” Matt Abdoney, Senior Craft Brand & Marketing Manager.

New Holland will be announcing launch events and activities as they are solidified and plans to have key personnel working the market over the next few months to drive launch excitement.

 

New Holland Brewing Co. announces the second Dragon’s Milk Reserve of 2017: Dragon’s Milk Reserve Mexican Spice Cake. This limited release variant of New Holland’s year-round, Bourbon Barrel Stout, hits shelves and taps beginning April 1, where New Holland is sold. This reserve blend is aged in bourbon barrels for three months, with toasted chiles, cocoa nibs, vanilla, and cinnamon added during aging.

dragons milk“We first brewed this variation for Michigan Brewers’ Guild Winter Beer Fest (WBF) in February of 2016,” says Brett VanderKamp, president of New Holland. “And it’s been a fan favorite ever since. People couldn’t get enough at that beer fest, at the handful of small events across the country in which we tested it, and again at this year’s WBF. It was time for this variant to own the spotlight.”

New Holland’s locations, Pub on 8th in Holland and The Knickerbocker in Grand Rapids, will host official release parties for Dragon’s Milk Reserve Mexican Spice on Saturday, April 1. The beer will be on tap, available in special Dragon’s Milk flights, and available for purchase by the 4pack and case in the retail spaces. Doors open at 11am and the first 20 people in line will get a Dragon’s Milk swag bag.

“This variant is so simple,” says VP of Beer Marketing, Joel Petersen. “The chocolate character in Dragon’s Milk is enhanced by the soft chili heat and mellowed out by the flavors of vanilla and cinnamon. It’s simply delicious and continues to show how well Dragon’s Milk can play with new flavors.”

The third Dragon’s Milk Reserve variant is scheduled to release in July.

All Dragon’s Milk reserves will be released in limited quantities across the areas in which New Holland distributes. To find Dragon’s Milk Reserve Mexican Spice Cake in your area, use our Beer & Spirits Finder or ask your local retailer.

First released in 2001, Dragon’s Milk was one of the early bourbon barrel-aged stouts in the US. The barrel-aging scene has since exploded. Once a single-batch annual release, Dragon’s Milk has become New Holland’s largest selling year-round beer, gaining accolades and recognition internationally, including a silver medal in the Brussels Beer Challenge. In 2015, New Holland renovated its production facility to expand its Dragon’s Milk cellar where more than 3,500 oak barrels can reside at one time.