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triple mash

Holland, Mich  — New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

Aged for one year in New Holland Spirits oak bourbon barrels, Triple Mash clocks in at a beastly 17 percent ABV. But this beast’s bite is nothing to fear—the beer offers an intense malt character paired with warm, toasted flavor notes from its time in the wood.

“We couldn’t be more excited to release Dragon’s Milk Triple Mash into the wild. Triple Mash takes what is already an amazing beer and really amplifies all those classic Dragon’s Milk flavors to the moon—the roasted malt, barrel sweetness and bourbon all shine through,” said Dominic Bergquist, Brand Manager. “Our brewers have outdone themselves with this brew.”

New Holland will celebrate the release of the beer on Saturday, April 27 at its pubs in Grand Rapids and Holland. Extremely limited draft and bottle distribution will follow.

Release parties at New Holland’s Grand Rapids and Holland pubs will kick off on Saturday, April 27. The pubs will open early, with festivities starting at 10 a.m. Release party attendees will be able to sip Triple Mash on draft, as well as part of a special “Flight of the Dragon” sampler that features Triple Mash along with Dragon’s Milk, Dragon’s Milk White and Dragon’s Milk: Brewer’s Select (2019)—which was aged in a first-use bourbon barrel and hand-selected from New Holland’s cellar just for this occasion.

“Our pub teams have done an amazing job putting together such a great release event. There is no doubt that Triple Mash is the star of the show, but you’re also getting a chance to sample some crazy rare beer, listen to amazing bands and of course, there will be pepperoni pinwheels,” Bergquist said.

triple mashThe beer will be sold in 4-packs at $24.99 each (plus tax and deposit), with a limit of one case per customer, per day. There will also be a limited edition Triple Mash Teku glass available for purchase at both New Holland pubs.

Those looking to truly relish in the release and celebrate the world of Dragon’s Milk should sign up for the “Tour of Legends: Ultimate Dragon’s Milk Experience.” The first tour takes place at The Knickerbocker in Grand Rapids on Friday, April 26—giving attendees a taste of Triple Mash a day before its official release. Participants in all three tours will also get to taste samples of Dragon’s Milk, Dragon’s Milk Reserve variants, Dragon’s Milk first- and second-use barrels and Triple Mash. Tickets are available for purchase at dragonsmilk.com for $75 and come with one Triple Mash 4-pack, one Triple Mash Teku glass and one Triple Mash sticker.

“This is the first time we’ve ever done the Tour of Legends, and I know that some of our biggest Dragon’s Milk fans are going to be so stoked to experience it,” Bergquist said. “It’s all about highlighting what makes Dragon’s Milk so special, and I can’t think of a better way to kick off the weekend.”

Tour of Legends: Ultimate Dragon’s Milk Experience

  • Friday, 4/26, 6:30pm at The Knickerbocker in Grand Rapids

  • Saturday, 4/27, 12pm & 2:30pm at Production Campus in Holland

Purchase tickets for Tour of Legends at dragonsmilk.com

dragon's milk white

The bourbon barrel-aged white stout’s official release is February 8

 

Holland, Mich. — New Holland Brewing Company is excited to announce the launch of Dragon’s Milk White: a bourbon barrel-aged white stout. The first Dragon’s Milk product to be enjoyed in cans, Dragon’s Milk White offers a fresh approach that builds on a strong bourbon barrel-aging tradition.

“The white stout is an entirely new Dragon’s Milk experience, pulling many of the same awesome flavor notes that our fans have come to love in our original bourbon barrel-aged stout, but presenting them in a way that is completely unique,” said Dominic Bergquist, brand manager for Dragon’s Milk. “It’s not simply a visual play. The hazy golden color is really just the first cue that this beer is going to be unique, with the aromas and flavors that follow making it something we feel is truly special to behold.”

At six percent ABV, Dragon’s Milk White brings a much lighter—but no less full-flavored—drinking experience to the table. It promises to appeal to traditional stout drinkers as well as those who simply are looking for a well crafted, full-flavored and accessible drinking experience.

Available in cans, Dragon’s Milk White can be enjoyed in more places and on more occasions, giving fans even more opportunity to “share a legend.”

“Dragon’s Milk White is made in the same proud tradition of its namesake, yet stands on its own for celebrations for all life’s savored moments,” said Brett VanderKamp, founder and owner of New Holland Brewing Company. “It is a true testament to the brewing team at New Holland, who, after 20 years, continue to push the boundaries of what a barrel-aged stout can be.”

Dragon’s Milk White will be officially released in New Holland’s pubs in Grand Rapids andHolland on February 8, and a nationwide release will follow.

new holland

New Seasonal Brands And Expansion Of Dragon’s Milk Stout

HOLLAND, Mich. — New Holland Brewing Company, West Michigan-based craft brewer and distiller, is kicking off 2019 with the announcement of two new seasonal brands and an addition to the Dragon’s Milk™  brand family.

“We are excited about our new line-up that focuses on innovative recipes that we feel are really going to strike a chord with our customers,” said Joel Petersen, Vice President of Beer Sales. “We know consumers continue to look for brands that push the envelope for what beer can be, and our production team has responded with some outstanding recipes this year – much like our Tangerine Space Machine we introduced last year, which became our #1 draft brand in Michigan in 2018.”

Dragon’s Milk fans can look forward to a delicious new Dragon’s Milk brand extension in a 12oz can to be released February 2019. The new addition to the Dragon’s Milk family builds upon the stout’s bold new branding and #ShareALegend campaign, which can be seen at DragonsMilk.com.

new holland

2019 New Holland Brewing Company Beer Lineup

“This announcement will be an exciting one for our team as we work to expand the Dragon’s Milk brand and initiative with a delicious new beer, inspired by the best-selling barrel aged stout. This new variety will be the first 2019 addition to our core lineup and will be available nationwide,” said Brett Vanderkamp, President and Co-Founder of New Holland. “New Holland will continue to release four Dragon’s Milk Reserve brands throughout the year.”

The first new seasonal offering is a Kombucha IPA, releasing in late February of 2019. This IPA combines the refreshing fruit forward flavor of a citra hopped IPA with the tartness and spiciness of a lemon and ginger Kombucha. As soon as the can is opened, consumers will be met with flavors of fresh ginger, tart acidity, tropical fruits and citrus.

The second new offering is “Cerveza con Limón,” a Mexican-style lager. The ideal summer beverage, releasing in July 2019, is light, crisp and refreshing featuring natural lemon and lime peel.

“To our knowledge, our Kombucha IPA is the first IPA of its kind and we are incredibly optimistic about the response it will get from our consumers,” said Petersen. “Both of our new seasonal offerings will be available in the Mid-West and other select states. In addition to these exciting new varieties, we are also shifting our popular Passion Blaster Rose Ale from a seasonal brew to a year-round offering due to its popularity in 2018.”

The 2019 sour lineup will continue with 4 brands, releasing individually throughout the year. Three of which will showcase fruits such as Concord Grape, Mango, and Plum.  As always, New Holland expects to maintain some flexibility in its lineup throughout the year, and encourages consumers to follow along for additional announcements on Facebook and Instagram.

 

new hollandHolland, Mich. — New Holland Brewing will release a new addition to theirDragon’s Milk Reserve program in April. This time, brewers tried a classic flavor pairing on Dragon’s Milk’s bourbon barrel stout canvas: Cherry Chocolate.

The beer will be available in New Holland pubs starting April 13. It will hit store shelves and across their bar and restaurant distribution footprint on April 16. Consumers can look forward to a rich stout that balances creamy chocolate flavors with a delightful cherry tartness.

“Chocolate is a flavor that is already present in Dragon’s Milk when it comes out of the barrel, but we’re able to play that up and really bring out the wonderful chocolate smoothness. Obviously, that just couples extremely well with the cherry flavor,” said New Holland Vice President of Sales Joel Petersen. “That combination plays nicely against the backbone of this beer.”

For most breweries, a bourbon barrel stout clocking in at 11 percent ABV is a limited release. New Holland Brewing works hard to make Dragon’s Milk available year round. The Reserve series is a chance for brewers and consumers alike to see the favorite beer in a new light.

“I think Dragon’s Milk speaks for itself. It’s a strong beer that our customers love on its own,” said Petersen. “The Dragon’s Milk Reserve program gives us the platform to build on that strong base and create a variety of exciting new flavor experiences.”

“The Reserve series allows our brewers to express their creativity,” said New Holland Brewing President Brett VanderKamp. “We continue to be amazed at the ways Dragon’s Milk can play with different flavors.”

New Holland Brewing welcomes those interested in learning more about Dragon’s Milk or the process to attend a tour where Dragon’s Milk is being brewed and cellared.

new holland

Holland, Mich — Holland, Michigan-based craft brewery and distiller, New Holland Brewing, announces plans to distribute their beer to the entire state of Florida through a network of wholesalers beginning in October 2017. This new territory is part of the brewery’s growing 35-state distribution network. Beer will be available in Florida at restaurants, pubs and retail locations.

“The state of Florida represents an untapped opportunity for New Holland beers and our flagship Dragon’s Milk. I personally can’t wait to add to the vibrant and growing craft scene with the best-selling craft stout in America,” says New Holland President and Founder, Brett VanderKamp. “We’re looking forward to getting out there, meeting the people, and bringing some wonderful flavors from the Midwest to the great state of Florida. It’s an incredible time to be a beer drinker and we look forward to bringing beers that continue to push the envelope and achieve the highest quality.”

new holland

New Holland is partnering across all of Florida with a network of wholesalers who will be managed by Pabst Brewing Company (PBC). PBC’s sales force will sell all of New Holland’s beers to wholesalers in Florida as part of PBC’s high-end portfolio. New Holland, now in its 20th year, remains 100% independent and continues to manage all other business functions for its beers, including production, marketing, and finance.

“Florida has been on our mind for a long time.” says Joel Petersen, New Holland VP of Marketing. “We’ve had many, many contacts with fans of our beers who have asked us to bring our product to Florida. We are thrilled to finally launch in the state and contribute to the exciting craft scene. There are also many Midwesterners who will be able to enjoy our product when they flee the winter weather and travel to Florida. Dragon’s Milk is such a unique brand and we can’t wait to fill the glasses of current and new fans alike.”

New Holland will launch with distribution of their flagship Dragon’s Milk, a year-round Bourbon Barrel Stout, and build in products around Dragon’s Milk in the coming months.

“We at J.J. Taylor Distributing Florida, Inc. have long recognized New Holland Brewing as one of the notable iconic craft brewers in the Midwest. Their Dragon’s Milk Bourbon Barrel Stout was for many, the first introduction to the majesty of Bourbon Barrel Aged Stouts. It’s a great day for us to now have the opportunity to represent a brewery that we have long admired and respected.” Matt Abdoney, Senior Craft Brand & Marketing Manager.

New Holland will be announcing launch events and activities as they are solidified and plans to have key personnel working the market over the next few months to drive launch excitement.

 

New Holland Brewing Co. announces the second Dragon’s Milk Reserve of 2017: Dragon’s Milk Reserve Mexican Spice Cake. This limited release variant of New Holland’s year-round, Bourbon Barrel Stout, hits shelves and taps beginning April 1, where New Holland is sold. This reserve blend is aged in bourbon barrels for three months, with toasted chiles, cocoa nibs, vanilla, and cinnamon added during aging.

dragons milk“We first brewed this variation for Michigan Brewers’ Guild Winter Beer Fest (WBF) in February of 2016,” says Brett VanderKamp, president of New Holland. “And it’s been a fan favorite ever since. People couldn’t get enough at that beer fest, at the handful of small events across the country in which we tested it, and again at this year’s WBF. It was time for this variant to own the spotlight.”

New Holland’s locations, Pub on 8th in Holland and The Knickerbocker in Grand Rapids, will host official release parties for Dragon’s Milk Reserve Mexican Spice on Saturday, April 1. The beer will be on tap, available in special Dragon’s Milk flights, and available for purchase by the 4pack and case in the retail spaces. Doors open at 11am and the first 20 people in line will get a Dragon’s Milk swag bag.

“This variant is so simple,” says VP of Beer Marketing, Joel Petersen. “The chocolate character in Dragon’s Milk is enhanced by the soft chili heat and mellowed out by the flavors of vanilla and cinnamon. It’s simply delicious and continues to show how well Dragon’s Milk can play with new flavors.”

The third Dragon’s Milk Reserve variant is scheduled to release in July.

All Dragon’s Milk reserves will be released in limited quantities across the areas in which New Holland distributes. To find Dragon’s Milk Reserve Mexican Spice Cake in your area, use our Beer & Spirits Finder or ask your local retailer.

First released in 2001, Dragon’s Milk was one of the early bourbon barrel-aged stouts in the US. The barrel-aging scene has since exploded. Once a single-batch annual release, Dragon’s Milk has become New Holland’s largest selling year-round beer, gaining accolades and recognition internationally, including a silver medal in the Brussels Beer Challenge. In 2015, New Holland renovated its production facility to expand its Dragon’s Milk cellar where more than 3,500 oak barrels can reside at one time.

 

New Holland Brewing, set to celebrate their 20th anniversary, announces today its 2017 brewing calendar and new additions to its year-round lineup. 2017 will focus on expanding distribution of New Holland Brewing’s core beer lineup including Dragon’s Milk Bourbon Barrel Stout, Mad Hatter Midwest IPA, The Poet Oatmeal Stout, and Hoptronix Double IPA, while bringing fresh, new core items to market and continuing to build on an already strong Dragon’s Milk Reserve program.

“As we sneak up on 20 years in the craft brewing business, it’s hard not to sit back and reflect for a minute or two. It’s a worthwhile endeavor to look back at where you started, what you learned and who joined you on the adventure,” said Brett VanderKamp, Co-founder and President. “That includes reflecting on our beers too, we’re looking closely at the brands where we want to accomplish more vs. where we want to try something new.”

The New Holland Brewing lineup is focused on five categories, listed here with notable highlights:

  • Core:
    • Here, you will find the addition of Hoptronix Double IPA and Lost Dune Golden Ale. Released in 2016 as a Summer Seasonal, Lost Dune struck a cord with consumers thanks to its subtle blueberry and coriander flavors that reflect the beauty of Michigan’s gorgeous Left Coast.
  • Seasonal
    • Tasmanian Hatter, a galaxy-hopped IPA and recent member of the Hatter Family of beers will distribute as a Summer Seasonal with placements from May – July. New Holland will also introduce a 5th Seasonal, a Belgian Dubbel out Oct – Nov, set to feature cranberry notes.
  • Dragon’s Milk Reserves
    • Released quarterly, four Dragon’s Milk Reserves will follow the footsteps of 2016 releases. These variants pair the flavors and complexity of Dragon’s Milk with complementary, new flavor combinations or barrel-aging techniques. New Holland’s first quarter Reserve, releasing in January, will be Dragon’s Milk Reserve: Triple Mash, known for it’s intense flavor and ABV.
  • Sour
    • The sour lineup kicks off in January with our classic sour ale, Blue Sunday. This year’s iteration of Incorrigible Reserve will feature Mango & Pineapple.
  • Limited
    • A new limited beer, a honey porter in style, will be presented in September.

“On the whole, we are looking to 2017 as a renewed commitment to fresh, innovative ideas, while using our twenty years of experience to make smart decisions and brew killer beers,” VanderKamp continued. “Two decades of beer is pretty special and we’re excited for our offerings, both new and old.”

new holland

New Holland Brewing

Holland, MI — A tricked out beer trailer? An eight foot tall metal dragon that will be looming over you as you sip deliciousness? A crazy ambitious series from New Holland that provides 16 variations of Dragon’s Milk? Um, yes. Count me in New Holland Brewing. Your presence at the 11th Annual Michigan Brewers Guild Winter Beer Festival is worth squealing with excitement about.

It’s no secret that Dragon’s Milk, a bourbon barrel aged stout, has stolen the hearts of many, and for good reason! It’s a solid, damn good product. So, how can New Holland Brewing up their game with the beer? By making it an “Unlimited Release” of course. The company has announced that, “We are all in on Dragon’s Milk this year and truly view it as an “Unlimited Release”. We strive to make it “unlimited” by being available year round (no easy feat), everywhere (working towards contiguous US), available to everyone (not just the “geeks”) and now with unlimited variants and flavor possibilities.”

New Holland BrewingBefore I go any further, let’s check out what exactly the selection from New Holland Brewing will be at Winter Beer Fest 2016…

Dragon’s Milk
Dragon’s Milk Coconut Rum Barrel
Dragon’s Milk Mexican Spice Cake
Dragon’s Milk Peanut Butter
Dragon’s Milk Mint Chocolate
Dragon’s Milk Maple Coffee
Dragon’s Milk Brandy Barrel Apple Pie
Dragon’s Milk Bacon
Dragon’s Milk Chocolate & Orange
Dragon’s Milk Sarsaparilla
Dragon’s Milk Black Cherry
Dragon’s Milk Hazelnut
Dragon’s Milk Vanilla Chai
2015 Dragon’s Milk Reserve Triple Mash
2014 Dragon’s Milk Reserve with Raspberries
2015 Dragon’s Milk Reserve with Toasted Chilies

I know I know. A pretty robust list, right? After taking a peek I had a few questions for Fred Bueltmann,  Vice President of Brand and Lifestyle and Partner of New Holland, and Joel Petersen, Vice President of Marketing of New Holland Brewing about these new brews.

AS: It appears that the Dragon’s Milk variants have several options that mesh together beer (of course) with other beverage types (root beer, apple pie brandy, etc). Have you found that creating these new flavor relationships resulted from organic curiosity in production or have you found that listening to and observing the consumer trends (Not Your Father’s Root Beer comes to mind immediately) inspired these variants? Or possibly both?

FB & JP: In this particular case, they were dreamed up by our team of brewers in a very explorative, freestyle manner. Creating variants for the festival, removes some of the common barriers that come with our normal obligation to volume, and commitment to recreate flavors consistently. In this instance, they were charged with creating fun, one-off flavors in small, festival-sized batches, that may never exist again.

AS: Which ingredient(s) in the group of Dragon’s Milk variants was the most difficult to brew with? Anything that gummed up or got stuck in the mash tun or proved to be too powerful of a flavor in too little quantities? Essentially, which variant provided the most challenging brewing experience?

FB & JP: Bacon and peanut butter are currently the big question marks in terms of methodology, as well as cleanup.

AS: Acquiring barrels is never easy nowadays. How do you stay ahead of the pack in terms of collecting barrels for flavor and aging, especially less common ones in the beer scene such as rum and brandy barrels?

FB & JP: We have been barrel-aging beer since 2001, so we have learned a lot and developed many relationships. We have a great relationship with our cooper, who also serves as a bourbon-barrel broker, and we project our needs well ahead of time.  Our barrel cellar also produces a large amount of second-use barrels, so the relationship is reciprocal at times.  Our barrel sourcing efforts are as important and serious to us as our grain and hops.  

AS: Speaking of rum and brandy, could you give us an idea of the flavor differences you noticed between using rum or using the brandy barrels for the Dragon’s Milk?

FB & JP: This is the first brandy barrel we’ve used for Dragon’s Milk, so time will tell.  Rum is made from molasses and cane sugar, and typically expresses the darker flavors of it’s distillate and sugars.  Caramel, molasses and toffee are common to the flavor profile, which is a delicious connection to the dark and roasty malts, as well as the vanilla component found in Dragon’s Milk.  We expect the barrel that held brandy, which is fruit-based distillate, to have more fruit-like sweetness and play a bit brighter, accenting more of the toasty notes from the oak.

AS: What was the method used for including the bacon characteristics in the beer? Allowing full pieces of cooked bacon to hang out in the fermentation tanks? Were they included during boiling? Or was it some sort of steeping method towards the end? I bet the facilities smelled amazing that day…

FB & JP: We are conditioning the beer with bacon, post-brew and post-barrel.  Finished Dragon’s Milk will be transferred to a tank where crispy cooked bacon will be added. This allows us to manage the ingredients well and gauge conditioning time. Bacon brings lots of flavor as well as mouthfeel, so this should be velvety smooth, with tremendous porcine flavors.

AS: What advice would you give enthusiasts out there who are looking to pair these new variants with food? There are numerous pairing options, but perhaps some stood out in particular during your trial period?

FB & JP: Our advice is always to Stop & Taste.  Trust your intuition and think about what flavor you’re picking up, more than any given technique.  Also, since these are Winter Beer Festival only, we suggest, they should be paired with giant turkey legs and whatever chocolate you can get your hands on while enjoying the fest.

AS: You’ve created a purpose-driven program for the Dragon’s Milk series. Allowing the beer to be available year round in all your distribution networks and launching the “Unlimited Release” idea is incredibly difficult and I think will be received very well by your fans. What is the most challenging aspect of this idea? Do you think it’ll push other breweries to attempt this line of thinking with their rare or specialty items?

FB & JP: Our decision to go year round several years ago has definitely changed the face and footprint of the brewery. The need for dedicated blending tanks, refrigerated barrel storage, re-orienting how our barrels are stored, projecting the cash flow for all of those barrels to hang out for three months and having a robust quality control program to make shelf-stable barrel-aged beer, are all challenges that have been discovered and met at one point or another. Who knows whether other breweries will follow suit, but you have to look at it two different ways. Making rare or specialty items more widely available is one thing, and it should be in concert with demand.  Dragon’s Milk has grown in response to our customers demonstrating that they want more and will buy more. The second point is that taking barrel aged beers to market has significant technical challenges to assure that the bottles will be shelf stable and will age gracefully. Once beer is in contact with wood, it has met potential souring and/or staling agents, and we go to great pains to protect our barrel aged beer from preventable negative consequences to that exposure. Both of these points should be considered before breweries expand specialty lines, and are challenges that may keep some rare or specialty beer closer to home and in more limited contexts and volume. 

#unlimitedrelease

Photography: Steph Harding