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new hollandHolland, Mich. — New Holland Brewing will release a new addition to theirDragon’s Milk Reserve program in April. This time, brewers tried a classic flavor pairing on Dragon’s Milk’s bourbon barrel stout canvas: Cherry Chocolate.

The beer will be available in New Holland pubs starting April 13. It will hit store shelves and across their bar and restaurant distribution footprint on April 16. Consumers can look forward to a rich stout that balances creamy chocolate flavors with a delightful cherry tartness.

“Chocolate is a flavor that is already present in Dragon’s Milk when it comes out of the barrel, but we’re able to play that up and really bring out the wonderful chocolate smoothness. Obviously, that just couples extremely well with the cherry flavor,” said New Holland Vice President of Sales Joel Petersen. “That combination plays nicely against the backbone of this beer.”

For most breweries, a bourbon barrel stout clocking in at 11 percent ABV is a limited release. New Holland Brewing works hard to make Dragon’s Milk available year round. The Reserve series is a chance for brewers and consumers alike to see the favorite beer in a new light.

“I think Dragon’s Milk speaks for itself. It’s a strong beer that our customers love on its own,” said Petersen. “The Dragon’s Milk Reserve program gives us the platform to build on that strong base and create a variety of exciting new flavor experiences.”

“The Reserve series allows our brewers to express their creativity,” said New Holland Brewing President Brett VanderKamp. “We continue to be amazed at the ways Dragon’s Milk can play with different flavors.”

New Holland Brewing welcomes those interested in learning more about Dragon’s Milk or the process to attend a tour where Dragon’s Milk is being brewed and cellared.

new holland

New Holland Brewing Co. announces the second Dragon’s Milk Reserve of 2017: Dragon’s Milk Reserve Mexican Spice Cake. This limited release variant of New Holland’s year-round, Bourbon Barrel Stout, hits shelves and taps beginning April 1, where New Holland is sold. This reserve blend is aged in bourbon barrels for three months, with toasted chiles, cocoa nibs, vanilla, and cinnamon added during aging.

dragons milk“We first brewed this variation for Michigan Brewers’ Guild Winter Beer Fest (WBF) in February of 2016,” says Brett VanderKamp, president of New Holland. “And it’s been a fan favorite ever since. People couldn’t get enough at that beer fest, at the handful of small events across the country in which we tested it, and again at this year’s WBF. It was time for this variant to own the spotlight.”

New Holland’s locations, Pub on 8th in Holland and The Knickerbocker in Grand Rapids, will host official release parties for Dragon’s Milk Reserve Mexican Spice on Saturday, April 1. The beer will be on tap, available in special Dragon’s Milk flights, and available for purchase by the 4pack and case in the retail spaces. Doors open at 11am and the first 20 people in line will get a Dragon’s Milk swag bag.

“This variant is so simple,” says VP of Beer Marketing, Joel Petersen. “The chocolate character in Dragon’s Milk is enhanced by the soft chili heat and mellowed out by the flavors of vanilla and cinnamon. It’s simply delicious and continues to show how well Dragon’s Milk can play with new flavors.”

The third Dragon’s Milk Reserve variant is scheduled to release in July.

All Dragon’s Milk reserves will be released in limited quantities across the areas in which New Holland distributes. To find Dragon’s Milk Reserve Mexican Spice Cake in your area, use our Beer & Spirits Finder or ask your local retailer.

First released in 2001, Dragon’s Milk was one of the early bourbon barrel-aged stouts in the US. The barrel-aging scene has since exploded. Once a single-batch annual release, Dragon’s Milk has become New Holland’s largest selling year-round beer, gaining accolades and recognition internationally, including a silver medal in the Brussels Beer Challenge. In 2015, New Holland renovated its production facility to expand its Dragon’s Milk cellar where more than 3,500 oak barrels can reside at one time.

 

 

HOLdragon's milkLAND, MI–New Holland Brewing Co. has taken its year-­round, bourbon barrel stout and infused it with flavors of Vanilla Chai for its first 2016 reserve batch.

This reserve blend is aged in bourbon barrels for three months, with the nuanced flavor of Vanilla Chai for a portion of that time.

“This reserve batch of Dragon’s Milk scored great marks when we quietly pub­ tested it this Fall,” says Brett VanderKamp, president of New Holland.

“The rich vanilla and chocolate notes of Dragon’s Milk with the layered flavor of Vanilla Chai – it’s so unique and so complementary.”
This reserve release kicks off a new release schedule for Dragon’s Milk Reserves. New Holland will release four variations quarterly in 2016, as opposed to all at once as was done in 2015.

As 2015 releases sold out in record time, the move to quarterly releases allows for more of each reserve to be brewed and offered.

The second quarter release will be Dragon’s Milk Reserve with Coffee and Chocolate. A crowd favorite from the 2015 release, this reserve will be back in larger quantities for those who didn’t get their fill.

More information on future reserve releases will be provided as 2016 unfolds. All reserves will be released through all locations in which New Holland distributes.

“These small runs of Dragon’s Milk are both to satisfy the creativity of our brewers, but also the palates of our fans” said VanderKamp.

Keep an eye out for special Dragon’s Milk surprises upcoming at the Michigan Brewer’s Guild Winter Beer Fest and other festivals throughout the year.

HOLLAND — New Holland Brewing Co. has announced it will distribute two reserve batches of its popular Dragon’s Milk bourbon barrel stout.

The first release, Dragon’s Milk Reserve with Toasted Chiles, is set to ship from production this week, and will be available in stores soon thereafter. This reserve blend is aged with chili de arbol peppers in bourbon barrels for three months. 

“This reserve batch of Dragon’s Milk was a brew we first brought to festivals and eventually to the Great American Beer Festival, where it won Silver in the Experimental category,” says Brett VanderKamp, president of New Holland. “Our festival fans might remember it as ‘Smaug’s Breath’ but in market you’ll see it as Dragon’s Milk Reserve with Toasted Chilies, even though it’s essentially the same recipe.”

In late fall, the second offering will be released — Dragon’s Milk Reserve with Raspberries. Using the tartness of raspberries against the rich, deep vanilla notes of the stout, this is a different slant on the brew.

“The raspberry Reserve is equally amazing,” says VanderKamp. “It will definitely appeal to those who love that tangy tartness of raspberries and those who are a little scared of the chilies,” he laughs.

Once a single-batch annual release, Dragon’s Milk has become New Holland’s largest selling year-round beer, gaining accolades and recognition internationally, including a recent silver medal in the 2013 Brussels Beer Challenge.

In 2011, New Holland renovated its production facility to expand its Dragon’s Milk cellar where more than 2,000 oak barrels can reside at one time.

“We’re excited about these two limited-release offerings,” says VanderKamp. “It has been important to us to offer Dragon’s Milk year round. Even though it is a time- and labor-intensive brew, we feel like it needs to be a flavor profile available to our fans whenever they want it — for those big and small celebrations in life. But we’re also looking forward to offering these two fun, smaller runs of the Dragon’s Milk Reserve. We believe they will make our fans proud and encourage them to stop and enjoy the moment.”

HOLLAND — New Holland Brewing Co. has announced it will distribute two reserve batches of its popular Dragon’s Milk bourbon barrel stout.

The first release, Dragon’s Milk Reserve with Toasted Chiles, is set to ship from production this week, and will be available in stores soon thereafter. This reserve blend is aged with chili de arbol peppers in bourbon barrels for three months. 

“This reserve batch of Dragon’s Milk was a brew we first brought to festivals and eventually to the Great American Beer Festival, where it won Silver in the Experimental category,” says Brett VanderKamp, president of New Holland. “Our festival fans might remember it as ‘Smaug’s Breath’ but in market you’ll see it as Dragon’s Milk Reserve with Toasted Chilies, even though it’s essentially the same recipe.”

In late fall, the second offering will be released — Dragon’s Milk Reserve with Raspberries. Using the tartness of raspberries against the rich, deep vanilla notes of the stout, this is a different slant on the brew.

“The raspberry Reserve is equally amazing,” says VanderKamp. “It will definitely appeal to those who love that tangy tartness of raspberries and those who are a little scared of the chilies,” he laughs.

Once a single-batch annual release, Dragon’s Milk has become New Holland’s largest selling year-round beer, gaining accolades and recognition internationally, including a recent silver medal in the 2013 Brussels Beer Challenge.

In 2011, New Holland renovated its production facility to expand its Dragon’s Milk cellar where more than 2,000 oak barrels can reside at one time.

“We’re excited about these two limited-release offerings,” says VanderKamp. “It has been important to us to offer Dragon’s Milk year round. Even though it is a time- and labor-intensive brew, we feel like it needs to be a flavor profile available to our fans whenever they want it — for those big and small celebrations in life. But we’re also looking forward to offering these two fun, smaller runs of the Dragon’s Milk Reserve. We believe they will make our fans proud and encourage them to stop and enjoy the moment.”


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