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cedar springs

Cedar Springs, Mich. — Cedar Springs Brewing is proud to announce a new partnership with West Side Beer Distributing. The brewery’s historical and traditional Küsterer Bier brand lagers and ales are now available on tap at bars and restaurants in Kent County.

“We are very excited to partner with Cedar Springs Brewing Company and help grow the Küsterer brands’ distribution throughout the Kent County market,” said West Side Beer Distributing Key Account Manager Kyle Klopcic.

West Side Beer Distributing is a beer wholesaler based in Grand Rapids, Michigan. The company provides Anheuser Busch products as well as over 40 craft and import beer brands to customers in the Grand Rapids, Lansing, Kalamazoo and Romulus areas.

In June, the distributor began providing Cedar Springs brews on draft at its retailers within Kent County.

“We are fortunate to have some outstanding wholesalers available within our home market, but we felt West Side was the best fit for us and will allow us to service our retail customers more efficiently,” said David Ringler, director of happiness at Cedar Springs Brewing Company.

cedar springs

Cedar Springs Brewing Company’s Küsterer Bier line is named for Christoph Kusterer, a German immigrant who arrived in West Michigan around 1844. One of the earliest brewers in Grand Rapids, Kusterer helped establish a brewing legacy that lasted over a century.

Cedar Springs Brewing Company pays homage to that legacy with their eponymous brand. The beers in the Küsterer Bier brand are brewed following German and Bavarian traditions and include a variety of Weissbiers (Hefeweizens), Pilsner, Märzen, Bocks, Dunkels and other lagers. Find them on draft throughout Kent County now.

“As evidenced by the numerous awards the beers have won, Küsterer brands are brewed to the highest standards, and we feel the traditional German styles fill a current void in the local craft beer market,” Klopcic said.

Holland, Mich — Holland, Michigan-based craft brewery and distiller, New Holland Brewing, announces plans to distribute their beer to the entire state of Florida through a network of wholesalers beginning in October 2017. This new territory is part of the brewery’s growing 35-state distribution network. Beer will be available in Florida at restaurants, pubs and retail locations.

“The state of Florida represents an untapped opportunity for New Holland beers and our flagship Dragon’s Milk. I personally can’t wait to add to the vibrant and growing craft scene with the best-selling craft stout in America,” says New Holland President and Founder, Brett VanderKamp. “We’re looking forward to getting out there, meeting the people, and bringing some wonderful flavors from the Midwest to the great state of Florida. It’s an incredible time to be a beer drinker and we look forward to bringing beers that continue to push the envelope and achieve the highest quality.”

new holland

New Holland is partnering across all of Florida with a network of wholesalers who will be managed by Pabst Brewing Company (PBC). PBC’s sales force will sell all of New Holland’s beers to wholesalers in Florida as part of PBC’s high-end portfolio. New Holland, now in its 20th year, remains 100% independent and continues to manage all other business functions for its beers, including production, marketing, and finance.

“Florida has been on our mind for a long time.” says Joel Petersen, New Holland VP of Marketing. “We’ve had many, many contacts with fans of our beers who have asked us to bring our product to Florida. We are thrilled to finally launch in the state and contribute to the exciting craft scene. There are also many Midwesterners who will be able to enjoy our product when they flee the winter weather and travel to Florida. Dragon’s Milk is such a unique brand and we can’t wait to fill the glasses of current and new fans alike.”

New Holland will launch with distribution of their flagship Dragon’s Milk, a year-round Bourbon Barrel Stout, and build in products around Dragon’s Milk in the coming months.

“We at J.J. Taylor Distributing Florida, Inc. have long recognized New Holland Brewing as one of the notable iconic craft brewers in the Midwest. Their Dragon’s Milk Bourbon Barrel Stout was for many, the first introduction to the majesty of Bourbon Barrel Aged Stouts. It’s a great day for us to now have the opportunity to represent a brewery that we have long admired and respected.” Matt Abdoney, Senior Craft Brand & Marketing Manager.

New Holland will be announcing launch events and activities as they are solidified and plans to have key personnel working the market over the next few months to drive launch excitement.

 

upper hand brewery

ESCANABA, Mich — Upper Hand Brewery will be heading to Minnesota in January 2017, making it the third state where the brewery distributes its beer. Upper Hand beer is also available in Michigan¹s Upper Peninsula and Northern Wisconsin.

The brewery will be working with Artisan Beer Company to bring their beer to the entire state. Artisan was created in 2011 and has statewide distribution in Minnesota. They have structured an enviable portfolio as a result of their continued focus and commitment to the distribution and promotion of leading craft and import beer, cider and mead.

Providing the freshest beer and best customer service is extremely important to us and we could not accomplish this without a strong distributor network. We¹re extremely excited to welcome Artisan to the Upper Hand family, commented Larry Bell, President and Founder of Bell¹s Brewery, Inc. (Upper Hand Brewery is a division of Bell¹s).

To celebrate the brewery¹s expansion, launch events will be held throughout Minnesota. Additional details will be announced on Upper Hand¹s website and social media outlets as they become available.

ABOUT UPPER HAND BREWERY

Brewed on a 20-barrel system in Escanaba, Michigan, our beers celebrate the beauty and uniqueness of the north and our community. We may be a young brewery, but our roots run deep. Upper Hand beers are available throughout the Upper Peninsula and Northern Wisconsin. We brew our beer in the North, where it is meant to be enjoyed. We invite you to visit and enjoy not only our beer, but the wonder and beauty of Michigan¹s Upper Peninsula.

Joe Short

Elk Rapids, Michigan – Short’s Brewing Company of Bellaire, MI has announced plans to distribute its beer and Starcut Ciders outside of Michigan. The brewery, founded by Joe Short in 2004, has distributed only to the state of Michigan since opening its production facility in 2009.

Short’s, known for its tasty experimental beers and “Michigan only, Michigan forever” sales philosophy, now asks fans to consider a saying often used in their brewery: “The only thing that stays the same is change.”

In a letter addressed to friends of Short’s, Joe Short said the decision to move away from the company’s Michigan only sales philosophy was not an easy one.

Joe Short

“I am at a crossroads because of our company growth and the ongoing expansion of our industry in Michigan. I have an amazing product, capacity to brew more beer, and a badass crew working hard in Northern Michigan to consider. We want to continue to grow and do awesome stuff, but we don’t want to sell out to investors or another brewery. In order to do what is right for our company and our community, we will begin to sell our beer outside the state of Michigan,” Short said in the letter.

Short’s feels a responsibility to make decisions that help the company continue to excel at providing for their staff, investing in their community, and pushing the boundaries of creativity in their craft, the brewery said in a press release.

In 2015, Short’s increased their distribution in Michigan by 24.2%. With the Michigan craft beer scene thriving and shelf space getting tighter, Short’s decided to implement a plan that would allow for sustained growth amidst the increasingly crowded market.

“My role is to ensure that we continue to thrive as a business and take care of our staff. We currently have both the capacity and the personnel to sell more beer and cider than just the Michigan market, without compromising the quality of service to our home state,” Short said.

Out of state distribution will begin February 5th. For more information, visit https://www.shortsbrewing.com/

Joe Short

Elk Rapids, Michigan – Short’s Brewing Company of Bellaire, MI has announced plans to distribute its beer and Starcut Ciders outside of Michigan. The brewery, founded by Joe Short in 2004, has distributed only to the state of Michigan since opening its production facility in 2009.
Short’s, known for its tasty experimental beers and “Michigan only, Michigan forever” sales philosophy, now asks fans to consider a saying often used in their brewery: “The only thing that stays the same is change.”
In a letter addressed to friends of Short’s, Joe Short said the decision to move away from the company’s Michigan only sales philosophy was not an easy one.
Joe Short
“I am at a crossroads because of our company growth and the ongoing expansion of our industry in Michigan. I have an amazing product, capacity to brew more beer, and a badass crew working hard in Northern Michigan to consider. We want to continue to grow and do awesome stuff, but we don’t want to sell out to investors or another brewery. In order to do what is right for our company and our community, we will begin to sell our beer outside the state of Michigan,” Short said in the letter.
Short’s feels a responsibility to make decisions that help the company continue to excel at providing for their staff, investing in their community, and pushing the boundaries of creativity in their craft, the brewery said in a press release.
In 2015, Short’s increased their distribution in Michigan by 24.2%. With the Michigan craft beer scene thriving and shelf space getting tighter, Short’s decided to implement a plan that would allow for sustained growth amidst the increasingly crowded market.
“My role is to ensure that we continue to thrive as a business and take care of our staff. We currently have both the capacity and the personnel to sell more beer and cider than just the Michigan market, without compromising the quality of service to our home state,” Short said.
Out of state distribution will begin February 5th. For more information, visit https://www.shortsbrewing.com/

DETROIT — For the first time since 1985, beer will be canned in Detroit. Atwater Brewery, the city’s largest brewer, is leading the charge and canning Dirty Blonde Ale, Grand Circus Session IPA and Atwater Lager.

The brews will be immediately available in 12-ounce cans. The brewery will be canning in 16- and 19-ounce sizes in the future as well.

“We’ve said all along we want to bring the art of brewing back to the Motor City and help to revive Detroit’s role as a leading producer of great beers,” said Atwater Brewery owner Mark Rieth. “In the past few years, we’ve grown to be Detroit’s biggest brewer. Canning is an important next step in our mission to bring Detroit everywhere.”

Atwater brews ‘Distinctly Detroit’ styles of beer in the German tradition. According to Rieth, “It’s all about brewing clean, palatable beers with layers of flavors.  We’re thrilled that our beers, led by our Vanilla Java Porter and Dirty Blonde, have met such an enthusiastic response from the market.”

Bolstered by recent production expansion, Atwater is on pace for its tenth consecutive record sales year.

Chas Thompson shows us the ropes at Schmohz Brewery in Grand Rapids, and explains the importance his brewery places on distribution.