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detroit founders

Brewery Offers Improved Customer Experience and Unprecedented Community Commitment

 

DETROIT Founders Brewing Co. announced Tuesday that its Detroit taproom will reopen to the public on Thursday, February 6 at 11:00 am. Visitors to the brewery can expect a full taplist with multiple new beer choices, an amended menu and a variety of Mothership Series and “Brewed in Detroit” bottles available for purchase.

“After three months of progress behind-the-scenes, now is the best time to honor our commitments in Detroit and reopen the Detroit taproom,” said company Co-Founder and CEO Mike Stevens. “While our intentions were good when we first launched the taproom in 2017, we need to make more efforts to connect in meaningful ways with the City of Detroit. We’re going to do this right and we look forward to sharing the journey with our fans, community partners and business partners.”

Founders also announced an addition to the team: Emily Faulkner will step into the role of Detroit taproom General Manager. Emily has extensive experience in the Detroit hospitality industry; most recently she served as Operations Manager for TopGolf in Auburn Hills and the General Manager for TAP in the MGM Grand Detroit.

The owners of Founders Brewing Co. will be contributing the income from the Detroit taproom to local Detroit charities for the next three years.

In addition to expanding its charitable giving platform, the Big Pitcher, Founders has agreed to partner with the City of Detroit and its Detroit At Work platform to hire more qualified Detroit residents. The company and Detroit At Work are collaborating to implement hiring practice that will make jobs more accessible to returning citizens and individuals with criminal records.

Additionally, the company is working with Detroit at Work to set up a hospitality training program for Detroit residents so they can earn jobs in the hospitality industry and build successful careers. Those who complete the 2-3 week training program will be rotated into employment at the taproom. The goal is to make this program permanent and to implement it in other businesses around Detroit.

Founders is also deepening its relationship with the National Kidney Foundation of Michigan, establishing a health and wellness program for the community, aimed at preventing chronic illnesses, available at the Detroit taproom. This program will provide weekly programming including free health trainings/screenings and nutrition and fitness classes for local residents, as well as employee wellness programs for Founders’ staff, with the taproom serving as a hub of activity.

“Founders is exhibiting what being a good neighbor is all about,” said Interim DEI Director, Buzz Thomas, of Detroit-based Thomas Group Consulting. “Since Founders brought me on board last November, I’ve hit the ground running in helping them establish partnerships in Detroit. It’s clear that the employees’ hearts and minds are in the right place. I have no doubt in my mind that their efforts will make a significant impact in the City of Detroit and in the brewing industry by establishing a program that will serve as the model.”

With Thomas’ guidance, the brewery has also partnered with Grand Rapids-based Global Bridgebuilders. Their approach emphasizes process management, measurement and benchmarking, and continuous improvement, with a core focus on inclusion as a business discipline and Founders is well underway with the implementation of the program.

“We realize this goes beyond financial donations and we’re committed to becoming a more integral part of the Detroit community,” said Co-Founder and President, Dave Engbers. “We’re not viewing the Detroit taproom as a profit center but instead as a hub for community engagement with the residents of the city. ”

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com.

 

 

atwater

DETROIT – Tenth and Blake Beer Company, the U.S. craft division of Molson Coors Beverage Company, announced today an agreement to acquire Detroit-based Atwater Brewery. Atwater Brewery is highly regarded in the Michigan craft beer community for its traditional German-style lagers and unique ales. 

“The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future,” said Mark Rieth, Atwater Brewery owner. “For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra ‘Born in Detroit. Raised Everywhere.'” 

Founded in 1997, Atwater Block Brewery revived Detroit’s proud brewing tradition from its location in the historic Rivertown district. After investing in the brewery in 2002, Mark Rieth purchased the brewery outright in 2005, setting off several years of booming growth. Led by top- selling beers Dirty Blonde and Vanilla Java Porter, Atwater became a cornerstone of Michigan’s brewing scene. Other brands, such as Better Life Choices (an American IPA that was named a top-10 IPA by Beer Connoisseur magazine), and Decadent Dark Chocolate (which won bronze in the World Beer Cup), augment Atwater’s portfolio. 

The brewer, which also produces hard seltzers and craft spirits, also operates three unique tap house and biergarten locations in Detroit, Grosse Pointe Park and Grand Rapids. 

“Atwater has been a staple and a leader in the Michigan craft community for more than two decades, and we’re thrilled to have them join Tenth and Blake,” said Paul Verdu, vice president of Tenth and Blake. “Our priority is to make sure their beer is enjoyed by consumers throughout their core markets and eventually across the Great Lakes region.” 

Atwater Brewery joins other leading crafts in the Tenth and Blake portfolio, including the Jacob Leinenkugel Brewing Company, AC Golden Brewing Company, Saint Archer Brewing Company, Terrapin Beer Company, Hop Valley Brewing Company and Revolver Brewing. Tenth and Blake has a proven track record of success, with the organization’s regional crafts posting volume growth higher than 16% in 2019, while the overall craft segment was just above flat. 

This is the latest example of Molson Coors Beverage Company executing its revitalization plan, which was launched in October 2019 to generate savings that are being reinvested across its entire portfolio. Since announcing the plan, the company has expanded its ability to innovate in the non-alcohol space by taking a stake in beverage incubator L.A. Libations; announced it will air ads during the pro football championship for the first time in years; and launched new creative campaigns for a broad range of its brands. 

The transaction is expected to be completed within the next couple of months. Terms were not disclosed. Rieth and his management team will continue to lead Atwater’s day-to-day operations. Arlington Capital Advisors served as exclusive financial advisor to Atwater in this transaction. 

About Molson Coors Beverage Company Molson Coors Beverage Company has defined brewing greatness for more than two centuries. As one of the largest global brewers, Molson Coors works to deliver extraordinary brands that delight the world’s beer drinkers. From Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen and Sharp’s Doom Bar to Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider, Molson Coors offers a beer for every beer lover. Molson Coors is not only committed to brewing extraordinary beers, but also running a business focused on respect for its employees, communities and drinkers, which means corporate responsibility and accountability right from the start. It has been listed on the Dow Jones Sustainability North America Index for the past eight years.

expansion pack

Detroit, Mich. —  Batch Brewing Company, located in the Corktown neighborhood of Detroit, is rolling out its first beer subscription called the Batch Brewing Company Expansion Pack. The Expansion Pack will include an exclusive 4-pack of beer per month, only available to subscribers. In addition, the subscription includes other perks such as the ability to prepay for bottle releases.

Batch Brewing Company is in the midst of growth, adding its second location ‘The Funk Room’ at 2841 E Grand Boulevard, where they recently started canning beer and expanding distribution. “Growing a small business is a balancing act,” says co-owner Stephen Roginson. “You’ve got to rely on subcontractors and vendors to honor their commitments, deliver on time, and care about your business.”

 

 

With a goal of opening The Funk Room, the brewery has found itself short of funding after a vendor vanished with a $95,000 equipment deposit. “We’re hoping the additional revenue from the Expansion Pack will help us bridge the financial gap and get our second tap room open to serving the North End and Milwaukee Junction communities,” added Roginson.

The first installment of the Expansion Pack will be available to subscribers in February as Batch Brewing Company celebrates its 4th anniversary. More information about the Expansion Pack can be found at their website.

 

About
Batch Brewing Company has been voted as Best Microbrewery / Brewpub by both Metro Times and Hour Detroit, Best Brewery in Michigan according to Yelp, and was chosen as the #3 Best New Brewery in Michigan by MLive in 2016. Winners of Hatch Detroit in 2013, Batch Brewing Company opened their doors in early 2015. Batch Brewing Company’s original location is at 1400 Porter Street in the Corktown neighborhood of Detroit, and recently launched the Batch Brewing Company Funk Room at 2841 East Grand Boulevard.

 

batch brewing

Detroit, Mich. — From September 14 to September 16, Batch Brewing Company will be celebrating their 4th Oktoberfest since opening their doors in 2015.

While the brewery dons lederhosen and the requisite decorations, they also reassume their alter-ego as Batch Brauerei, focused entirely on the Oktoberfest experience. Throughout the weekend of celebration, Batch Brauerei’s beer menu will be entirely made of German-style beers, with the exception of their Feelgood Tap collaboration with Hatch Detroit ‘The GORGAntuan’.

batch brewingThe weekend will feature German-style food, as well, highlighting Chef Matt Johnson’s take on Oktoberfest fare, including half roasted chicken, cheese spatzle, and pretzels, among other items.

German music, food, and beer are all a part of Batch Brauerei’s Oktoberfest party, one of the highlights of the brewery’s year. Their Festbier is available on draft at the brewery, as well as in cans. The event is open to the public and free to attend, but a ticketed option exists, which includes a meal, 1L stein, a beer, and reserved seating. Tickets are available on Eventbrite.

Batch Brewing Company has been voted as Best Microbrewery / Brewpub by both Metro Times and Hour Detroit, Best Brewery in Michigan according to Yelp, and was chosen as the #3 Best New Brewery in Michigan by MLive in 2016. Winners of Hatch Detroit in 2013, Batch Brewing Company opened their doors in early 2015. Batch Brewing Company’s original location is at 1400 Porter Street in the Corktown neighborhood of Detroit, and recently launched the Batch Brewing Company Funk Room at 2841 East Grand Boulevard.

 

feelgood tap

Detroit, Mich. — Batch Brewing Company has debuted their September Feelgood Tap beer the ‘GORGAntuan’ as a fundraiser for Hatch Detroit and named in honor of founder Nick Gorga. The brewery will be contributing $2 from each glass of GORGAntuan sold to Hatch Detroit.

Hatch Detroit was established in 2011 to support the growth of independent retail in Detroit, Hamtramck, and Highland Park. One of the organization’s most recognized programs, its annual contest, introduces 10 aspiring entrepreneurs to the city, ultimately awarding one business with a $50k grant from Comerica Bank, and $200K in support services. In 2013, Batch Brewing Company won Hatch Detroit’s business incubator contest, and has since gone on to grow and expand, including their new facility ‘The Funk Room’ on East Grand Boulevard in the North End neighborhood.

feelgood tapThe fundraising concept was launched in 2015 at Batch Brewing Company. The Feelgood Tap has since gone on to become a 501c3, fundraising for nonprofits across Michigan through craft beer sales. More than 35 breweries, bars, and restaurants have partnered to raise money through the Feelgood Tap.

“The Feelgood Tap was a part of our business plan from early on,” said founder Stephen Roginson. “It was important to us that we were doing more than making beer and making money. The community has provided tremendous support to our business, and Hatch Detroit has been a big part of that. It’s our honor to pay that forward.”

“Stephen and his team at Batch Brewing are the perfect example of why we started Hatch Detroit, to support incredible entrepreneurs who recognize the pivotal role they play in their communities,” said Nick Gorga, founder of Hatch Detroit. “We are thrilled and humbled that Batch has chosen Hatch Detroit as its Feelgood Tap beer and we hope the GORGAntuan is a huge success for both Batch and Hatch.”

The GORGAntuan is an Imperial IPA ringing in at 10% ABV. Medium-full bodied, smooth mouthfeel and notes of tropical fruit, candy sugar and pine. It will be available at Batch Brewing Company throughout the month of September.

Batch Brewing Company has been voted as Best Microbrewery / Brewpub by both Metro Times and Hour Detroit, Best Brewery in Michigan according to Yelp, and was chosen as the #3 Best New Brewery in Michigan by MLive in 2016. Winners of Hatch Detroit in 2013, Batch Brewing Company opened their doors in early 2015. Batch Brewing Company’s original location is at 1400 Porter Street in the Corktown neighborhood of Detroit, and recently launched the Batch Brewing Company Funk Room at 2841 East Grand Boulevard.

 

About Hatch Detroit:

Hatch Detroit is a Michigan based 501(c)(3) organization supports both existing and new retail initiatives in the cities of Detroit, Highland Park and Hamtramck. Hatch Detroit was founded in 2011 to give residents and aspiring entrepreneurs a voice in the redevelopment of Detroit. Beyond its annual contest, Hatch Detroit provides funding, exposure and mentoring in support of its alumni entrepreneurs. Together, Hatch Detroit alumni have opened 34 businesses, employ over 500 people, and have invested over $6.5 million in their businesses. To learn more, visit www.hatchdetroit.com.

 

atwater brewery

Detroit, Mich — Atwater Brewery, Detroit’s hometown brewer for 20 years, has grown from a small brew pub in Detroit’s historic rivertown district into one of Michigan’s largest brewers. And it’s targeting further growth in the state in 2018.

During 2017, Atwater added a host of new products to compliment its robust portfolio and meet growing customer demand. It also signed a new distribution agreement with M1 Network and completed its re-branding with renowned Detroit artist Tony Roko. “2017 was a year of transition for Atwater,” says Atwater owner Mark Rieth. “Our new distribution network alone should help us to expand our current markets, enter new markets and ultimately increase retail sales in Michigan by up to 30%.”

Rieth said 2018 will be a year of focus. “Our expanded reach and new packaging encourage us to concentrate our growth across Michigan, which has always been our home and our strongest market. We believe we’ll push our production capacity to its limits.” Rieth suggests that this time next year, Atwater will be producing at a 50,000 barrel annualized rate.

Atwater’s sales continue to be led by its popular Dirty Blond, Vanilla Java Porter, and Atwater Lager brands, but its brew masters are always innovating new styles as well. Atwater’s celebrated Christmas Ale is back this season and starting in 2018, Atwater will offer Vanilla Java varieties beginning with Bavarian Cream VJP in the first quarter followed by coconut, raspberry and hazelnut VJP coming throughout the year. Fans of Atwater small batch productions will learn about an exciting new barrel aged product in mid January.

The company’s largest brew facility remains on Joseph Campau in Detroit’s warehouse district where Atwater continues to build on its heritage of brewing world class German style lagers and innovative and fresh ales. Over the past twenty years, Atwater’s has expanded its portfolio to include 26 styles of beer and select seasonal flavors that are distributed to 21 states and three international markets.

Atwater will continue to scout new locations to expand its line of award-winning Taphouse and Biergarten projects. “We say that we’re ‘bringing Detroit everywhere,’ and our Taphouse and Biergarten venues have been an incredibly fun, successful way to do so. In 2018, we’ll be looking at new sites in Michigan and beyond to complement our existing venues in Detroit, Grosse Pointe and Grand Rapids,” says Rieth.

“We’re so grateful to our customers, partners and employees for helping Atwater grow and thrive for 20 years. It hasn’t been easy, and with wine and spirits now dipping into beer sales, it’s not getting any easier,” says Rieth. “But that’s our focus — staying the course, brewing our world-class lagers and other customer favorites from right here in Detroit, and distributing them conveniently throughout the state.”

 

About Atwater Brewery

Atwater Brewery. Born in Detroit. Raised Everywhere. Atwater offers 40 styles of beer led by its popular Purple Gang Pilsner, Better Life Choices IPA, Vanilla Java Porter, Dirty Blonde and its “World Beer Cup” award winning Decadent Dark Chocolate Ale. Atwater distributes its beer to 21 states plus select international markets and offers a proprietary line of craft spirits. Atwater operates three full-service tap house and biergarten locations in Detroit, Grosse Pointe and Grand Rapids.

 

Founders

Founders Brewing has released a preview of their 2018 Calendar. Check out the initial lineup!

Some notable changes of particular interest:

  • Breakfast Stout and Backwoods Bastard will be available year-round. Yep, that’s right, you won’t have to wait for either of these going forward! Well, sort of. Breakfast Stout will not go away and will continue through the New Year, while Backwoods Bastard will make its timeless debut in just a few months. Not bad!
  • It’s not indicated on this first availability calendar, but they will be offering Solid Gold, All Day IPARubaeus and all of their seasonal beers, which include Mosaic PromiseAzacca IPA and PC Pils, in 6-pack cans.
  • DOUBLE TROUBLE RETURNS! By popular demand, they’re delivering. This notorious Imperial IPA will make its return in May 2018.
  • They are launching the “Mothership Series,” a brand-new taproom carryout. These beers will range from classics like the inaugural release, Red’s Rye IPA, to experimental new styles. These will only be available for carryout in 6-pack bottles at the taproom locations.
  • Saying goodbye to some favorites, like Imperial Stout, Curmudgeon and reDANKulous although we’d like to think of it as ‘until we meet again.’ Because, let’s be real, Founders’ brings back old faves all the time!
  • Green Zebra was such a hit it’s coming back around. This gose-style ale, brewed with watermelon and sea salt, was named one of VinePair’s 50 best beers of 2017!
  • The Barrel-Aged Series returns and, with it, four new releases that we look forward to sharing with you in 2018.

 

founders detroit

Founders Brewing Co. announced today that, for the first time in their 20-year history, they will open a second taproom. The new facility will feature a fully-operational brewery and retail taproom located in the lower Cass Corridor neighborhood in Midtown Detroit, Michigan, a burgeoning cultural hub adjacent to sports arenas, music venues and more.

founders detroit“Having been born and raised in the metro area, Detroit has long held a special place in my heart,” said Mark Dorich, Founders’ Vice President of Retail Operations. “It’s a hard working, no-nonsense, culturally diverse and musically-inspired town, which happens to have the best sports teams in the country. Some of our strongest support has come from the east side of Michigan, and we could not think of a better place to expand our taproom experience. We anticipate creating a taproom that is inspired by what we do in Grand Rapids, but unique in its own Motown way. We’re excited to be a larger part of ‘the D’!”

Based in Grand Rapids since 1997, Founders’ decision to open a second taproom in Detroit reaffirms their longstanding commitment and pride in their home state of Michigan. The new location will include a full-service taproom serving unique menu items and locally-made Founders beers from the on-site brewery, in addition to the classic Founders lineup. Founders plans to staff the facility primarily with Detroit-area employees in an effort to contribute to local job growth and economic revitalization. Hiring will begin in summer 2017.

The 14,000 square foot building is located at 456 Charlotte St. and will undergo construction beginning in summer 2017. The grand opening is targeted for winter of 2017. Founders has partnered with Midtown Detroit Inc. and Invest Detroit on the development of the property.

“The introduction of a brand like Founders Brewing Co. to the South Cass neighborhood will have a catalytic impact and attract others to invest,” said Sue Mosey, executive director, Midtown Detroit, Inc.

Midtown Detroit Inc. has partnered with Invest Detroit to bring the development to life.  

“We are again pleased to partner and co-invest with Midtown Detroit, Inc. to facilitate the redevelopment of a building in this emerging district,” said Dave Blaszkiewicz, President and Chief Executive Officer of Invest Detroit. “Sue Mosey and her team have done an amazing job of attracting new businesses to the community. This location for the highly recognized Founders Brewing Co. will be a critical asset to encourage additional investment to revitalize the surrounding area.”

 

founders detroit

 

Founders explains further, and answers a few more questions before they’re asked:

Why are we opening a taproom in Detroit?

Our commitment to our home state of Michigan was established long ago and we intend to continue fulfilling it, even as our reach elsewhere increases. We have toyed with the idea of opening another taproom for years now and, when finally moving forward, it was a no-brainer choosing Detroit as the city to host it.  Not only do we have tons of fans on the east side of the state, we also have a personal history and love for Detroit. Both our Culinary Director and Vice President of Retail Operations hail from metro Detroit and have long been petitioning that we deepen our roots there.

While our Grand Rapids taproom is and always will be home to us, we feel it is important to spread the Founders love and allow even more of our fans the opportunity to experience drinking from the source themselves.

What will the taproom experience be like?
We are in the initial planning stages so there is not much information to share at this point, but we will keep you all updated as the project progresses.

Will the taproom be modeled after the Grand Rapids taproom?
The Detroit taproom will certainly take inspiration from the Grand Rapids location, but it isn’t intended to feel like a duplicate of it. We recognize and appreciate that Detroit and Grand Rapids, despite being in the same state, have a number of distinctions and our intention is to celebrate and embrace those. Every effort will be taken to ensure that the Founders culture represented in the Grand Rapids taproom comes through just as passionately in our Detroit location.

Will we brew at this location?
Yes, we plan on brewing at this location and will create beers unique only to it. In addition to those, we will also offer our year-round, seasonal and specialty beers on tap as well. Our Barrel-Aged Series beers will be on tap depending on availability.

How are we staffing this location?
We will open up a select number of positions internally to our current staff however the vast majority of jobs will be new hires and filled locally – we anticipate over 100 new jobs total. This process will extend from summer 2017 through winter 2017.

How will this impact the local economy?
Not only will the presence of this taproom create jobs in Detroit, we anticipate it will drive in more traffic to the lower Cass Corridor neighborhood. Located adjacent to arenas and music venues, the location is already seeing the beginnings of revitalization and we strive to be at the forefront of it. Our Grand Rapids location helped to spur the revitalization of the downtown neighborhood it is located in and we anticipate the same will happen in the lower Cass Corridor.