Trolley rides are a popular way to take in Grand Rapids when the city transforms into a sprawling art exhibit during ArtPrize.

But few offer the opportunity to pair that experience with a craft beverage of your choice.

Craft Beer Cellar and Grand Rapids Beer Trolley have partnered up to change that this year. From September 20 through October 8, the trolley will run daily 90-minute tours starting at Craft Beer Cellar, and passengers are encouraged to bring their favorite craft beverage with them.

“Grand Rapids has turned from furniture city into beer city—beer has become a major part of the city’s identity,” said Brian Beaucher, Beer Dungeon Master at Craft Beer Cellar. “What better way to experience the city than to enjoy a craft beverage while you see everything?”

artprize beer trolley

Ticket-holding passengers will meet at Craft Beer Cellar, where they will be able to purchase discounted draft beers and growlers. Then they’ll board the trolley and embark on a tour of the city, beer in hand. Halfway through the tour, the trolley will stop at the notorious Blue Bridge and allow passengers to explore and observe several venues for 15-20 minutes. After that, the tour will continue toward art displays outside of the city center and will end back at Craft Beer Cellar.

Craft Beer Cellar will have art from eight ArtPrize artists, and neighboring Moosejaw and Downtown Market will also have pieces to explore.

“You can drink, ride the trolley and see Grand Rapids,” Beaucher said. “It’ll be a great tour for families visiting from out of town, or groups of co-workers here on business.”

Tickets for the BYOB trolley rides are $40 online and $50 the day of. Tickets include the trolley ride, discounted beers at Craft Beer Cellar and a reusable tote bag filled with goodies. They are available for purchase on Eventbrite.

GRAND RAPIDS, Mich —  Craft Beer Cellar Grand Rapids, a bottle shop offering a vast selection of craft beer will celebrate its Grand Opening at 404 Ionia Ave. S.W. on Saturday, March 18 with craft beer tastings, fresh donuts, raffles, and WGRD broadcasting live.

craft beer cellarThe store is a sector of the Craft Beer Cellar franchise, independently owned and operated by Brian Beaucher and Jessica Beeby, both Cicerone Certified Beer Servers. Craft Beer enthusiasts will enjoy a rotation of 20 meticulously selected draft lines from around the world, with the opportunity to open bottles and cans of beer from the walk-in cooler to drink in store with a small corking fee. Staff ‘Beer Geeks’ will provide proper glassware for in store purchases to bring out the aroma and flavor of every beer. Craft Beer Cellar will also provide the option to purchase online and pick up in store, from 4-packs to kegs. “Essentially, if there’s a legal way to sell beer? We’ll provide it.” Beaucher said.

“Every Craft Beer Cellar store tailors itself to what makes sense for the area. We personally designed the look of the store, we decided on the location, how many draft lines we wanted, where the cooler was going, and so on. The mothership simply approved it to make sure we’re doing right by their brand.” Beeby said.

craft beer cellar

Craft Beer Cellar will open with a staff of 8 full and part time employees. Everyone on staff has the title of a ‘Beer Geek’ and at minimum, are Cicerone Certified Beer Servers. Staff is compensated equally, trained to work every position and will make the effort to educate every customer that walks through the door. “Throughout the day, maybe you’re on the phone, behind the bar or register; tips get pooled at the end of the day and split equally regardless of where you worked. We want to provide a collaborative environment for our employees and customers.” Beaucher said.

The public will be welcome to bring in food, menus will be available from area restaurants, including the Downtown Market, located across the street. Food Trucks plan to occasionally stop by outside under the bridge, adjacent to their location. Craft Beer Cellar will offer snacks for purchase as well as free wifi and board games for patrons.

craft beer cellar

Hours of operation: Monday through Saturday, 10 a.m. to 10 p.m., and on Sundays from 11 a.m. until 7 p.m.

Craft Beer Cellar Grand Rapids is independently owned and operated. It is part of the Craft Beer Cellar franchise which opened in 2010 in Belmont, MA and now has 30 stores open around the country. Craft Beer Cellar is committed to driving the growth and awareness of craft beer through hospitality, education and support of exceptional beer.