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side hustle

Harden the Hop Up Double IPA Debuts March 28

Comstock Park, Mich.  – Perrin Brewing announces the release of Harden The Hop Up Double IPA, a citrus-forward DIPA showcasing hop varietals from New Zealand and Australia. Harden The Hop Up is part of Perrin’s new Side Hustle Series, which highlights experimental and unique beer styles. Harden The Hop Up will be available in 12oz 6-pack cans and on draft.

harden the hop upA blend of rare hops elevates Harden The Hop Up to zesty heights of citrus perfection, highlighted with subtle stonefruit characteristics at 8.5% ABV. Perrin brewers used juicy, citrusy Galaxy hops in the brew, along with Galaxy’s “little sister,” Ella, which offers a floral nose and slight spice. Complex Enigma hops heighten the flavors and aromas and add notes of pinot gris. Hop varietals from the Oceania geographic region, to which Australia and New Zealand belong, are highly sought after for their fruitiness and high alpha acid ratings.

A new Side Hustle Series beer will be released every other month on draft and 6-pack throughout Michigan.The Side Hustle Series allows Perrin’s brewers to creatively explore new ingredients and techniques, and ultimately provide Michigan craft beer lovers with innovative new flavors.

Harden The Hop Up follows the release of Carrot Cake Cream Ale (5.8% ABV) in the Side Hustle Series. Carrot Cake Cream Ale is a slightly sweet and creamy ale blended with real carrots, pineapple, lactose and a wide variety of specialty malts for a rich cake flavor and malty backbone.

Harden the Hop Up launches in the Perrin Pub on Thursday, March 28 and enters the Michigan market starting in April.

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

 

COMSTOCK, Mich. – Bell’s Brewery, Michigan’s oldest and largest brewery, celebrates its 32nd anniversary this month.

As part of the celebration, Bell’s kicked-off its 8th Annual Bell’s Homebrew Competition on Sept. 9 at Bell’s Eccentric Café in downtown Kalamazoo.

“Three decades ago, I would have never imagined where we would be as a company, as a brewery, as an industry,” Larry Bell, President of Bell’s Brewery said.

“A lot has changed over the years. This year marks quite a few other milestones all over the state and we raise a glass to all of our fellow craft brewers celebrating as well,” he added.

bells brewery

Larry Bell founded Bell’s Brewery in 1983 and sold his first beer in 1985. The company he started is now 100% family-owned and also the largest independent craft brewery in the state of Michigan. Larry’s daughter, Laura Bell, was promoted to the role of CEO in February.

“It’s an incredible honor to be a part of the next generation,” Bell’s CEO Laura Bell said.

“As we look to what comes next, it’s very important to remember our roots and celebrate the fans and the homebrew community that helped us get to where we are today, she added.

Even before Larry Bell sold his first commercial beer, he started as a homebrewer and then founded a homebrew supply shop, a precursor to the brewery Bell’s is today. Production reached 135 barrels in 1986, all brewed and bottled by 10 employees.

Today, Bell’s employs more than 540 people, a majority in the state of Michigan, and shipped 421,000 barrels in 2016.

As the seventh largest craft brewery in the U.S., according to the Brewers Association, its impact can be seen throughout the craft beer industry in Michigan, in the Midwest and beyond. Bell’s was the first brewery to sell beer by the glass in the state and has inspired countless other breweries, homebrewers and craft beer enthusiasts.

Bell's

Free wort for the Bell’s Homebrew Competition was given away to almost 200 homebrewers. Among the first place prizes for that competition, the winner will get to brew their recipe at Bell’s original Kalamazoo brewery to then to go on tap at the adjacent Café alongside beers like Oberon and Two Hearted, a beer that was recently named #1 beer in America by the readers of Zymurgy Magazine.

Coming up later this month is a three-day Octoberfest Celebration on Sept. 22-24, also at Bell’s Eccentric Café. German cuisine, live music and of course, Bell’s Octoberfest Beer are all part of the festivities. Held in the Bell’s Beer Garden, this is a free, all-ages event.

Bell’s fans are also encouraged to see where their favorite beers are born. Free brewery tours of Bell’s original Kalamazoo brewery are offered on weekends. Tours of its nearby Comstock Brewery are offered throughout the week. Tours can be booked at bellsbeer.com/tours.

 

COMSTOCK, Mich. – Bell’s Brewery, Michigan’s oldest and largest brewery, celebrates its 32nd anniversary this month.
As part of the celebration, Bell’s kicked-off its 8th Annual Bell’s Homebrew Competition on Sept. 9 at Bell’s Eccentric Café in downtown Kalamazoo.
“Three decades ago, I would have never imagined where we would be as a company, as a brewery, as an industry,” Larry Bell, President of Bell’s Brewery said.
“A lot has changed over the years. This year marks quite a few other milestones all over the state and we raise a glass to all of our fellow craft brewers celebrating as well,” he added.
bells brewery
Larry Bell founded Bell’s Brewery in 1983 and sold his first beer in 1985. The company he started is now 100% family-owned and also the largest independent craft brewery in the state of Michigan. Larry’s daughter, Laura Bell, was promoted to the role of CEO in February.
“It’s an incredible honor to be a part of the next generation,” Bell’s CEO Laura Bell said.
“As we look to what comes next, it’s very important to remember our roots and celebrate the fans and the homebrew community that helped us get to where we are today, she added.
Even before Larry Bell sold his first commercial beer, he started as a homebrewer and then founded a homebrew supply shop, a precursor to the brewery Bell’s is today. Production reached 135 barrels in 1986, all brewed and bottled by 10 employees.
Today, Bell’s employs more than 540 people, a majority in the state of Michigan, and shipped 421,000 barrels in 2016.
As the seventh largest craft brewery in the U.S., according to the Brewers Association, its impact can be seen throughout the craft beer industry in Michigan, in the Midwest and beyond. Bell’s was the first brewery to sell beer by the glass in the state and has inspired countless other breweries, homebrewers and craft beer enthusiasts.
Bell's
Free wort for the Bell’s Homebrew Competition was given away to almost 200 homebrewers. Among the first place prizes for that competition, the winner will get to brew their recipe at Bell’s original Kalamazoo brewery to then to go on tap at the adjacent Café alongside beers like Oberon and Two Hearted, a beer that was recently named #1 beer in America by the readers of Zymurgy Magazine.
Coming up later this month is a three-day Octoberfest Celebration on Sept. 22-24, also at Bell’s Eccentric Café. German cuisine, live music and of course, Bell’s Octoberfest Beer are all part of the festivities. Held in the Bell’s Beer Garden, this is a free, all-ages event.
Bell’s fans are also encouraged to see where their favorite beers are born. Free brewery tours of Bell’s original Kalamazoo brewery are offered on weekends. Tours of its nearby Comstock Brewery are offered throughout the week. Tours can be booked at bellsbeer.com/tours.
 

perrin

Comstock Park, Mich. – Perrin Malted Milk Ball is back. On Saturday, September 9th Perrin Brewing released Malted Milk Ball and it is available at the Perrin Pub on draft and 22oz bottles.

Perrin Pub Club members had the opportunity to purchase their bottles an hour early. Members had to bring their Pub Club Membership card to gain access an hour early. Malted Milk Ball was released in 22oz bottles and on draft for 8oz pours inside of the pub.

When the Malted Milk Ball was first released in 2012, the RateBeer online ratings were a high score of 98 for Overall and 90 for Style categories.

Malted Milk Ball, a 12% Imperial Porter is brewed with lactose and spiced with vanilla and cacao nibs then laid down and aged in Woodford Reserve Oak bourbon barrels for 9 months. Michigan distribution in the market for Malted Milk Ball is set for Monday, September 25th.

Paying homage to one of Perrin’s favorite treats, they are pleased to offer a malt beverage crafted to fulfill the chocolatey, sweet flavor profile of a malted milk ball.

Comstock Park, Mich. —  Michigan’s food banks are encouraging supporters to raise a glass for hunger relief this September.

hops against hunger The campaign is called Hops Against Hunger, and it unites the state’s breweries and beer geeks with food banks serving those in need. All month, Michigan breweries will be hosting fundraisers to support the work of the state’s seven Feeding America-member food banks. Forty breweries, beer bars and restaurants from metro Detroit to Marquette are taking part.

“September is Hunger Action Month,” said Sean Little, development associate for Feeding America West Michigan, a food bank based in the Grand Rapids area. “Food banks like ours are asking people to volunteer, donate, contact their elected officials and take a whole host of actions to support our cause. We loved the idea of throwing brewery fundraisers into the mix and hopefully reaching a lot of people who might be totally new to food banking and hunger relief.”

“As we’ve begun building relationships with breweries, we’ve found that it’s an easy sell. They really care about this issue,” Little said.

According to the latest data from Feeding America, 1.49 million people are food insecure in Michigan, meaning they struggle to get enough food to lead a healthy life. That’s 15.1 percent of the population.

Since the Hops Against Hunger initiative kicked off in 2016, it’s raised more than $20,000 to support the food banks serving those people. A dozen establishments took part last year, and that number has risen to 40, showing a growing commitment to hunger relief in the state’s brewing community.

hops against hunger

Carrie Veldman, sustainability coordinator for BarFly Ventures, the company behind Grand Rapids Brewing Company and HopCat, says the motivation is simple. “By partnering with local nonprofits such as Feeding America, breweries and bars have the opportunity to invest in the community that has spent time and money investing in them.”

Grand Rapids Brewing Company and all six HopCat locations in Michigan are participating in Hops Against Hunger, each in support of the food bank serving their community.

Veldman says the partnership makes sense, because the food bank model of rescuing good surplus food and putting it to use is closely aligned with BarFly’s own waste-reduction practices. “Food recovery is one of our central values,” she said.

“Here in the U.S., our food waste is estimated at about 40 percent and we’re working to change this within our walls,” Veldman continued. “We’ve started a program at all of our locations where we donate any extra food we’ve acquired from beer dinners or monthly features to our local Feeding America food banks. All food that cannot be donated, like fruit and vegetable scraps and leftovers, is composted, so instead of rotting in a landfill, our food scraps can become nutrient-rich soil!”

Like many Hops Against Hunger participants, each BarFly location will be donating proceeds from one beer throughout the month. HopCat’s brand-new Royal Oak location, for example, will donate $1 from every pint of All Day IPA from Founders Brewing Company to Gleaners Community Food Bank.

hops against hungerOthers, like Greenbush Brewing Company in Sawyer, are organizing one-day events. On Friday, Sept. 22, Greenbush will host their second-annual Harvest Party, featuring live music, a bratwurst-grilling competition and the release of a beer brewed in collaboration with food bank staff.

“We wanted to give breweries the freedom to put their own stamp on it. We’ve seen some breweries come to us with really cool ideas and we love that their events are highlighting the diversity of the craft beer scene in Michigan,” Little said.

The Food Bank of South Central Michigan, for example, is working with the Kalamazoo Brew Bus to organize a pub crawl with several area breweries and beer bars on Sept. 28.

Ore Dock Brewing Company of Marquette, the campaign’s northernmost participant, has been raising money for hunger relief in the Upper Peninsula for years. They will be hosting a Pack the Pub Night on Sept. 21, when $1 from every pint of True North will be donated.

“We pride ourselves on being a community-minded business and that means lending a hand wherever we can,” said Adam Robarge, production and branding manager for Ore Dock. “Quite simply, having access to healthy food is a basic necessity that absolutely no one should have to go without.”

Information about participating breweries, events and Michigan’s food banks can be found at HopsAgainstHungerMI.org.

hops against hunger

Hops Against Hunger Participants

Feeding America West Michigan Beards Brewery Burnt Marshmallow Brewing Creston Brewery Grand Armory Brewing Grand Rapids Brewing Company Greenbush Brewing Company Harmony Hall HopCat Grand Rapids New Holland Brewing Company North Pier Brewing Company Ore Dock Brewing Company Pigeon Hill Brewing Company Silver Harbor Brewing Company Terra GR Restaurant The Livery Microbrewery The Mitten Brewing Company The Sovengard Tripelroot Watermark Brewing Company

Food Gatherers HopCat Ann Arbor

Food Bank of South Central Michigan Arcadia Ales Kalamazoo Brite Eyes Brewing Company The Distant Whistle Grand River Brewery HopCat Kalamazoo Kalamazoo Brew Bus Territorial Brewing Company

Food Bank of Eastern Michigan Loggers Brewing Company Michigan on Main Bar and Grill Table and Tap Tenacity Brewing Tri-City Brewing Company

Forgotten Harvest HopCat Detroit

Gleaners Community Food Bank Farmington Brewing Company HopCat Royal Oak

Greater Lansing Food Bank EagleMonk Pub and Brewery Ellison Brewery and Spirits HopCat East Lansing Lansing Brewing Company Ozone’s Brewhouse

 

About Feeding America West Michigan. The Hops Against Hunger campaign was created by Feeding America West Michigan in 2016. Serving local families in need since 1981, Feeding America West Michigan reclaims safe surplus food from farmers, manufacturers, distributors and retailers. That food is distributed through a network of more than 900 food pantries, youth programs, and other hunger-relief agencies in 40 counties from the Indiana border through the Upper Peninsula. Each year, an estimated 492,100 people receive food from Feeding America West Michigan. For more information, visit FeedWM.org.

About Hops Against Hunger. Hops Against Hunger is a campaign uniting Michigan’s craft beer community with food banks serving those in need. Forty breweries, beer bars and restaurants are raising money for Michigan’s seven Feeding America-affiliated food banks during Hunger Action Month this September. Together, these food banks provide food to a network of thousands of local food pantries, soup kitchens, senior centers, and schools in every one of Michigan’s 83 counties. To learn more about Hops Against Hunger and to find a participating brewery near you, visit HopsAgainstHungerMI.org.

Comstock Park, Mich. – Perrin Brewing celebrates five years of crafting quality beer in Michigan, join the celebration and toast to years to come! On September 9th at Perrin Brewing of Comstock Park the backyard will be bursting with live music entertainment, food trucks, specialty beers, vendors and the annual cornhole tournament! Tickets are available in the Perrin Pub or on EventBrite.

The party kicks off for Pub Club members and Cornhole Tournament participants at 3 pm and the general public at 4 pm until 11 pm. Tickets are $7 in advance and $10 at the gate, open to ages 21 years of age and older.

The annual Cornhole Tournament registration ends September 2nd, pick a teammate and sign up online: http://bit.ly/PerrinCornholeTournament The cost is $40/team and partial proceeds benefit the Can’d Aid Foundation to continue doin’ good in the community where they CAN.

The live music entertainment line-up:

4:00 pm | Paradise Outlaw
4:55 pm | hi-ker
5:50 pm | Miss Atomic
6:45 pm | The Crane Wives
8:15 pm | Jake Kershaw
9:50 pm | Papa Vegas

The beer isn’t the only thing party people get to enjoy, several local food trucks will be offering a variety of food options including Blue Spoon Catering, Daddy Pete’s BBQ, Ice Box Brand Ice Cream, Patty Matters, Pizzaiolo, and What the Truck.

The Perrin 5th Anniversary Party will go on rain or shine. Chairs and blankets are welcome just no outside coolers or beverages, Perrin will have plenty of beer flowing.

Perrin Brewing is the Saturday, September 9 destination to listen to live music, browse local vendors, enjoy a freshly rolled cigar in the cigar lounge, and raise a pint to hand-crafted beer in Michigan!
Perrin 5th anniversary

veteran strong

Comstock Park, Mich. – The tradition continues for Perrin Brewing Company as they craft a Veteran inspired beer to support the Grand Rapids home for the Veterans and the return of LZ Michigan 2017. The Veteran Strong Pale Ale is made once a year to honor the community’s veterans and their families. This year, Perrin support is focused around LZ Michigan 2017 and the mission of Remember, Honor and Celebrate through several community events starting in August thru September.

LZ Michigan 2017 will consist of several community events and activities including a kick-off party at Perrin Brewing on August 20 from 2-5pm. The outdoor event “We Gotta Get Out of This Place” will wefeature the authors of 2015 Rolling Stone Book of the Year paired with live music from the Vietnam era performed by Stewart Francke under Perrin beer tent. Perrin Veteran Strong Pale Ale will be released that week and featured at the event with $1 for every pint sold going towards veterans in need and the quality of life at the Grand Rapids Home for Veterans. VSPA will be available on draft and specialty 6-pack cans to go from Perrin Brewing only starting on Thursday, August 17th.

The West Michigan Freedom Cruise and partner charity, Finish the Mission Veteran Relief Fund have been strategic partners with Perrin Brewing Company since inception several years ago, each year crafting a specialty beer to raise funds and awareness for the Finish the Mission Veterans Relief Fund. The Finish the Mission Veteran Relief Fund is an organization with a single focus of making West Michigan the most Veteran friendly community in the nation by providing for the Grand Rapids Home for Veterans.

According to Freedom Cruise Founder, Tom Antor, “Partnerships like this relationship with Perrin helps ensure that West Michigan Veterans in need have a safety net for financial hardships not currently covered under current VA benefits package. We are incredibly grateful for Perrin’s creative participation in this cause.” The 4th Annual Freedom Cruise will take place this year on Saturday, September 23rd as part of the LZ Michigan event at Fifth Third Ballpark.

Every summer, the week-long Freedom Cruise, made up of car, motorcycle, music, and golf activities spread awareness, fun, and funding for Veteran needs across West Michigan. This year Freedom Cruise is partnering with WGVU Public Media in support of their event, LZ Michigan. LZ Michigan, a “Landing Zone to Remember, Honor, and Celebrate our community’s veterans and their families is the collective work of WGVU, Freedom Cruise, Perrin Brewing Company, and several community organizations. The kick off event at Perrin Brewing Company is the first of several events in support of The Vietnam War, an epic documentary by Ken Burns and Lynn Novick premiering on WGVU on September 17, 2017.

“When the opportunity arose for us to host the authors of “We’ve Gotta Get Out of This Place” to kick off LZ Michigan, we needed a venue that would be welcoming, as well as one that exuded a core value of patriotism,” said Michael Walenta, WGVU general manager. “We are honored to partner with Perrin Brewing Company to host the opening event for LZ Michigan. Their commitment to our community’s veterans is beyond reproach.”

Veteran Strong Pale Ale is a crisp, refreshing strong pale ale with big American hop aroma. All local Michigan hops were used (MI Heritage, MI Cascade, MI Copper) balanced with wheat for a smooth body and huge juicy hop aromas. For every pint sold of VPA at Perrin Pub, one dollar will be donated to the Finish the Mission Veteran Relief Fund to support and enhance the quality of life for local West Michigan veterans and their families.

Perrin Brewing is privileged to be a part of this city-wide event and support those who have made the ultimate sacrifice for our country.

 

bells brewery

COMSTOCK, Mich. – Bell’s Brewery is excited to announce a unique opportunity to enjoy Bell’s beer – The Ultimate Bell’s Experience Sweepstakes.

“We are extremely proud of our community and this is an incredible way to introduce two lucky fans to Kalamazoo and Comstock to see first-hand how their favorite beer is brewed. This will truly be a memorable experience, one that those outside of Michigan rarely get to see,” said Laura Bell, CEO of Bell’s Brewery.

Starting today, those 21 or older can enter for a chance to win a trip for two to Kalamazoo, Michigan for a customized trip spanning four days and three nights culminating with VIP guest treatment at their choice of one of many of Bell’s annual and unique holidays or at a time of their choosing.

Those celebrations include Bell’s All Stouts Day (currently scheduled for Nov. 5), Eccentric Day (currently scheduled for Dec. 8) Oberon (Release) Day (currently scheduled for March 26), next year’s Beer Garden Opener (currently scheduled for May 31 – June 2) and Roll Out the Barrel (barrel-aged) Celebration (currently scheduled for October, 2018)

The grand prize winners also include:

  • An extensive, behind-the-scenes private brewery tour.
  • An opportunity to meet Larry Bell or Laura Bell (subject to availability).
  • A Bell’s sensory experience exploring Bell’s most iconic and beloved beers.
  • Hotel stay
  • Transportation
  • And more!

Fifty first prize winners will win a Bell’s gift bag of sweet swag valued at $100.

The deadline to enter is midnightOctober 14. No purchase necessary. Limit one (1) entry per person. Some restrictions apply.

Enter online at bellsbeer.com/ultimate. The deadline for online entries is 11:59:59 p.m. Eastern Time on October 14, 2017.

To enter by mail, hand print your name, address, date of birth, and daytime phone number on a plain 3” x 5” piece of paper and mail it to:

Ultimate Bell’s Experience Sweepstakes

P.O. Box 2424

Battle Creek, MI 49016-2424

Mail in entries must be postmarked by Oct. 14, 2017 and received by Oct. 21, 2017.

NO PURCHASE NECESSARY. Limit one (1) entry per person.  See complete Official Rules at Bellsbeer.com/Ultimate for additional eligibility restrictions, prize descriptions/restrictions/ARVs and complete details.