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rogue river brown

Six packs of the brew will be available for purchase as early as September 10

Rockford, Mich. – Rockford Brewing Company (RBC) will be releasing and distributing its award-winning English-style Brown Ale, Rogue River Brown, in 12-ounce six-pack cans this month. Rogue River Brown can be found on shelves as early as Monday, September 10 and will be distributed statewide.

“We chose to can and distribute this beer because it’s been a customer and staff favorite for a long time,” said Seth Rivard, co-owner of RBC. “We want to be able to show craft beer enthusiasts across the state why this beer was has won multiple awards.”

rogue river brown

Rogue River Brown has won two bronze awards from the Great American Beer Festival in Denver in 2015 and 2017. These awards are significant because the judges at the Great American Beer Festival include beer experts from all around the world who blind taste more than 8,000 entries.

Rogue River Brown is described as having caramel, dark chocolate and roasted malt flavors.

“It’s the perfect everyday companion,” said Aaron Trapp, sales manager at RBC. “It’s complex yet smooth—perfect for both new and seasoned craft beer drinkers.”

The 12-ounce can design was inspired by RBC’s passion for nature and outdoor activities. The can sports the pattern of a brown trout and the RBC logo, which is a fly popular among fly fishermen. Located on the White Pine Trail, Rockford Brewing Company incorporates elements of nature into the business from its brewpub design to the popular community events it hosts, including bicycle group rides down the White Pine Trail and tube/kayak events on the Rogue River.

Along with RBC’s award for Rogue River Brown, the brewery also won Small Brewpub and Small Brewpub Brewer of the Year and a silver medal for Sheehan’s Stout in the Classic Irish-style Dry Stout category in 2017.

north peak cans

 

(Dexter, Michigan) — North Peak Brewing Company is thrilled to announce the installation and commissioning of their first canning line.

“With our Up North motto and lifestyle, canning our beer was inevitable and the time has finally come,” North Peak CEO Tony Grant explains the brewery’s decision on changing their packaging, “Cans pair with a more active lifestyle of dynamic activity and leisure, whether you are biking, kayaking, fishing, golfing, or simply relaxing watching the sunset from a hammock.” This portable, more environmentally friendly packaging lends itself to the outdoor way of life represented throughout the North Peak brand.

North Peak is launching their new packaging with Hail and Sparta cans. Last year, North Peak released rivaled beers Hail Pale Ale and Sparta IPA, because the brewery itself is divided with University of Michigan and Michigan State University alum.

Hail Pale Ale is the perfect tailgate beer. This American Pale Ale is golden in color, light-bodied and delicious. It is dripping with hoppy goodness with notes of citrus, apricot, and peach. Hail is a well-balanced beer made with maize and blue to celebrate all things Michigan.

Sparta IPA is a bold IPA with a dank, assertive hop character. Its aggressive profile of Summit, Simcoe, Citra, Cascade and Amarillo hops give this IPA the hop character to make you shout “Go Green!” Well balanced with a malt backbone, it has flavor notes of tangerine, grapefruit, peach and apricot all backed with a hint of pine.

The release of these two beers in cans is sure to be the talk of the tailgate this upcoming football season. The brewery is releasing 6-packs of 12-ounce cans throughout the state of Michigan.

 

For the first time ever, fans of The Mitten Brewing Company beer will be able to bring it home in that portable, recyclable aluminum vessel the industry loves so much.

mitten brewingThe brewery is celebrating its fifth anniversary November 13-19. Since opening on Grand Rapidsʼ West Side in 2012, the Grand Rapids brewery has enjoyed steady growth. Now, owners Max Trierweiler and Chris Andrus have announced they’re ready for the next step: packaging.

“Weʼve spent the last five years building a quality brand we can be proud of,” Trierweiler said.

“Max and I wanted to do something meaningful for our fifth anniversary, and what could be better than our first ever canning run with a beer we used to brew in our garage?” Andrus said.

The first release will be a limited run of 5,000 cans of Peanuts and Crackerjack Porter, canned in-house with a brand new canning line from Michigan company MicroCanner. The beer is a sweet, robust porter made with real roasted peanuts and peanut butter from Detroitʼs Germack Pistachio Company. The Mitten Brewing Company favorite clocks in at 6.0% ABV.

“We like to say that when you drink Peanuts and Crackerjack, the ballpark comes to you,” Trierweiler said.

Customers can purchase the beer at the brewery in four packs of 12-ounce cans for $9.99 starting at 11:30am, Monday, November 13. Purchases will be limited to four four packs, and the first 100 customers will receive a free Mitten Brewing Company can koozie.

Other perks of visiting Mitten Brewing Company during its anniversary week include their top-voted 2017 pizza specials and $5 off their famous Pizza Flights, both available all week long. Mitten Clubhouse (the brewery’s mug club) renewal begins on Tuesday, November 14 and will feature “Clubhouse Only” beer tappings and specials.

“We continue to be overwhelmed by the support weʼve seen from the community these past five years,” Andrus said.

More Mitten Brewing Company favorites will be available in cans come early 2018, starting with a wider release of their popular Country Strong IPA.

 

anheuser-busch

ESCANABA, Mich. – Upper Hand Brewery is excited to announce packaging changes from twelve-ounce bottles to twelve-ounce cans beginning in Spring 2018. The cans, packaged in six-packs and specialty four-packs, will feature a new look that pays homage to the original labels, while establishing a stronger tie to their Upper Peninsula roots.

“Part of the allure of living in and visiting the U.P. is the amazing opportunities for outdoor recreation. Cans can go more places than bottles – whether exploring the trails, campgrounds, or beaches, we want our fans to feel comfortable bringing us along on their adventures,” said Laura Bell, CEO of Bell’s and Upper Hand Breweries.

The switch from bottles to cans also comes with a change to Upper Hand’s beer portfolio. Flagship brands UPA, Yooper Ale and Escanaba Black Beer will remain a part of the year-round brews offered by Upper Hand Brewery. In addition, an all-malt light lager, dubbed Upper Hand Light, will join the year- round brands upon their release scheduled for March. Upper Hand will release its first IPA in Summer 2018. The IPA, with a name to be determined, will join the four aforementioned brands in year-round production.

upper hand

Seasonal and specialty favorites Laughing Fish, 906 Ale and Double Ringer will be available in cans only upon their 2018 and 2019 releases. Upper Hand will continue draught offerings for its core brands, seasonal offerings, and select specialty beers.

 

ABOUT UPPER HAND BREWERY

Brewed on a 20-barrel system in Escanaba, Michigan, our beers celebrate the beauty and uniqueness of the north and our community. We may be a young brewery, but our roots run deep. Upper Hand beers are available throughout the Upper Peninsula, Northern Wisconsin and Minnesota. We brew our beer in the North, where it is meant to be enjoyed. We invite you to visit and enjoy not only our beer, but the wonder and beauty of Michigan’s Upper Peninsula.

 

Beards Brewery, a brewery out of Petoskey in Northern Michigan, is making its way into the Grand Rapids market.

What makes Beards special to the market is every can the brewery puts out is all due to machinery developed by Todd Vriesenga, the owner of Microcanner, a canning line company just north of Grand Rapids in Rockford.

Beards recently purchased this canning machine from the Michigan company due to it being affordable, easy to operate, and for the fact it acted as an easy to own canning solution.

beards

Vriesenga’s background is as an engineer and while he has roots in Grand Rapids said, “I’ve traveled just about everywhere pineapples are grown.”

“My father was president of Dole during my younger years and I grew up on different arms all over the place. It was on these pineapple farms that I learned to weld and also to invent; I also learned I didn’t want to become a farmer but that I still wanted to use my engineering skills.”

Vriesenga explained that his firm, Perceptive Concepts, used to design automation for pharmaceutical companies, automotive, aerospace, and a variety of other industries and that as a contracted service company he kept busy.

“It was during this time three and a half years ago that my cousin, who owns a hard cider company, asked me about creating an automated canning machine that was scalable. My cousin had searched but the prices and products offered didn’t line up for him,” Vriesenga said.

Looking at it as a challenge, Vreiseng chose to take on the request to create a machine well built and priced that it would be perform beyond his cousin’s need.

“Twenty six canning machines later, the company has done exactly that. The contracting side of Perceptive Concepts has been shut down, the building has been outgrown, and now we only serve one company, Microcanner,” he said.

It was one year ago that the company came up with a production model. We now focus on one thing, creating the best canning machine out there. We do this by continuing to develop, produce, and evolve,” he said.

Having purchased a canning line in September and receiving it in October of last year, Peter Manthei, co-owner of Beards, said that he is thrilled to be canning Michigan made beer on Michigan made equipment.

“We are excited to be running a Michigan made canning line to compliment our Michigan made brew system and beer,” he said. “Ultimately, with micro canner, we feel we are running a better machine than the competition and we received excellent service and support to get it up and running smoothly while we learned it.”

Manthei also explained that cans are ideal for a Northern Michigan lifestyle.

“We love that fact. The can option is great for grabbing a couple beers and throwing them in your pack for a hike, a cooler for a picnic, a coozie for a ride on the boat, or you could enjoy them any number of other ways,” he said.

“Another plus, no glass bottle means no broken glass in the great outdoors. Cans really are a great way to go.”

 

shorts brewing

Elk Rapids, Mich. – Short’s Brewing Company of Elk Rapids, Michigan announces plans to package their beers and Starcut Ciders in cans for the first time. Based in Northern Michigan, the company sees this addition to their lineup as a step towards reaching customers enjoying activities better suited for non-glass containers. An initial can roll out will include beers from their flagship lineup as well as a selection from their hard cider brand, Starcut Ciders.

Manufactured by Wild Goose Canning of Boulder, CO, the WGC-250 with semi-automatic depalletizer and twist rinser will be be able to fill 42 cans per minute at top speed. The canning machine will be installed this month with cans available in April.

According to Tyler Glaze, Short’s Quality Manager, “Cans are an excellent opportunity to get our beer into new places that glass cannot go. Glass bottles are great, but if you have ever been at the beach and drank out of glass, you’ve gotten a lot of dirty looks — trust me. With our canned product, you can now drink at the beach with your mind-at-ease and take comfort in the fact that those dirty looks are a direct response to your hot bod making people jelly.”

The four beers available in cans will be Huma Lupa Licious (India Pale Ale), Soft Parade (Fruit Rye Ale), Local’s Light (American Lager), and Space Rock (American Pale Ale). Octorock, a semi-sweet hard cider will complete the lineup.

For more information about Short’s Brewing Company please visit www.shortsbrewing.com.

shorts brewing

shorts brewing

Elk Rapids, Mich. – Short’s Brewing Company of Elk Rapids, Michigan announces plans to package their beers and Starcut Ciders in cans for the first time. Based in Northern Michigan, the company sees this addition to their lineup as a step towards reaching customers enjoying activities better suited for non-glass containers. An initial can roll out will include beers from their flagship lineup as well as a selection from their hard cider brand, Starcut Ciders.

Manufactured by Wild Goose Canning of Boulder, CO, the WGC-250 with semi-automatic depalletizer and twist rinser will be be able to fill 42 cans per minute at top speed. The canning machine will be installed this month with cans available in April.
According to Tyler Glaze, Short’s Quality Manager, “Cans are an excellent opportunity to get our beer into new places that glass cannot go. Glass bottles are great, but if you have ever been at the beach and drank out of glass, you’ve gotten a lot of dirty looks — trust me. With our canned product, you can now drink at the beach with your mind-at-ease and take comfort in the fact that those dirty looks are a direct response to your hot bod making people jelly.”
The four beers available in cans will be Huma Lupa Licious (India Pale Ale), Soft Parade (Fruit Rye Ale), Local’s Light (American Lager), and Space Rock (American Pale Ale). Octorock, a semi-sweet hard cider will complete the lineup.
For more information about Short’s Brewing Company please visit www.shortsbrewing.com.
shorts brewing

PORTAGE — Scott Freitas has a whole catalog of names for what it is: A mini-keg, an earth saver, a billboard, a handful of high tech, the “ultimate package for beer.” He can also tell you what it isn’t: “It is not your grandpa’s Budweiser.”

“It” is a can. It’s the only packaging Freitas uses for his craft brews from Latitude 42 in Portage, and it’s a growing trend in the rest of the craft beer world as well — Founders and Bell’s have both introduced canned lines in the last year.

For Freitas, however, canning is an old habit, not a new trend. He has sold his beer in cans since his days as head brewer at Maui Brewing Co., and when he helped found Latitude 42, it was the only option he discussed. “That’s all I was willing to do,” he says.

You can tell he’s a veteran of canning — and an enthusiastic one — because he fires off its facts and benefits faster, almost, than you can listen to them.

It’s cheap — simpler to make, lighter to ship and easier to store than bottles.

It’s safer, and thus more portable, than bottles — you can take it tons of places where glass is forbidden, which is especially handy in an outdoors-friendly state like Michigan.

It’s eco-friendly – easy to recycle and reuse. (If we recycled all the cans we’ve already got, says Freitas, we wouldn’t have to make another for 20 years.)

It’s a better billboard for brand and product than a narrow bottle label.

And most of all, it’s better for your beer. “Bottles bleed sunlight and leak oxygen,” says Freitas. A can doesn’t; it keeps beer fresher longer. And with advances in can tech – things like BPA-free liners – you no longer have to fear the tinny taste your grandfather’s Bud had. There’s no contact between liquid and metal at all.

But a lot of people don’t know that, especially the last part. Most craft beer, of course, is still sold in bottles, and many people assume better beer automatically comes in a better container. Cans are for macro, bottles for craft, they think.

That turns canners like Freitas into de-facto evangelists for cans, and that seems to be why all this information is on the tip of his tongue. He’s “always” educating customers, he says. “Step outside the box a little bit,” he tells them. “Things are changing these days.”

Give it a shot. You can try three different Latitude 42 brews (Lil’ Sunshine Golden Ale, Red Beard’s India Red Ale and Powerline Porter) in cans off your local store’s shelves, and the brewery will be adding new varieties soon.