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New distillery Tasting Room to open in the heart of Downtown Boyne City retail district

Grand Rapids, Mich – Grand Rapids-based Long Road Distillers announced on Wednesday that they will be opening a new distillery tasting room in Boyne City, Michigan. The northern Michigan outlet will be the company’s first offsite tasting room apart from their headquarters on the West Side of Grand Rapids where they house their production facility, cocktail bar and restaurant. Visitors to the new Boyne City location will be able to sample Long Road’s line-up of handcrafted spirits, participate in special tasting events, and purchase merchandise and bottles to-go.

“The Long Road team is thrilled to join the Boyne City community,” said Kyle VanStrien, Long Road Distillers Co-Founder and Co-Owner. “It’s a beautiful town with a thriving retail district, engaged business community, and countless activities for residents and visitors to enjoy throughout the year.”

The Long Road Tasting Room will be located at 118 Water Street in the heart of the Central Business District in Downtown Boyne City. It will share a storefront with The Outdoor Beerdsman, a befitting partnership considering the handcrafted nature of the retailer who designs and prints their own apparel, and creates custom jewelry, all in-house.

“We’re excited to have Long Road Distillers join our downtown business community,” said Ashley Cousens, Executive Director of the Boyne Area Chamber of Commerce. “We think they’ll be a great compliment to the many options we have for residents and visitors to enjoy – our retail shops, brewpubs, restaurants, wineries and bars. This will add another unique attraction and a line of handcrafted products that help highlight the agricultural bounty of Michigan.”

Northern Michigan has become a vital part of the Long Road story and holds a special place in the hearts of VanStrien and fellow Co-Owner and Co-Founder Jon O’Connor.

“We are committed to using Michigan-grown ingredients in our spirits whenever possible,” said O’Connor. “MICHIGIN, our 100% Michigan ingredient gin, depends on ingredients grown in Northern Michigan. Our team spends several days each fall harvesting juniper on nearby Beaver Island, and we’ve incorporated galena hops from the Michigan Hop Alliance in Northport to add a citrus component to the gin’s botanical makeup.”

“As we’ve done in West Michigan, we’re excited to build partnerships with Boyne area farmers to develop new products that highlight the unique terroir of the region,” adds O’Connor.

While an official open date has not been announced, Long Road Distillers is actively seeking applicants for a Tasting Room Manager and Retail Associate team members.

To learn more about employment opportunities or to stay up to date on the Long Road – Boyne City location, visit fb.me/LongRoadBoyneCity.