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COMSTOCK, Mich. – Bell’s Brewery is proud to announce the upcoming release of its Leaves of Grass series; seven brand new Bell’s beers released about every two months inspired by Walt Whitman’s literary classic.

The series will kick-off in late May 2019 with a German-inspired American IPA and conclude in May 2020. Each specialty beer will be limited and available on draft and in 12 oz. bottles, packaged in 6-packs.

Bell’s Leaves of Grass Series – debuting in May 2019 and concluding in May 2020. Features 7 new beers released about every two months.

 

Bell’s Leaves of Grass series is a celebration of Walt Whitman’s literary classic and one of Larry Bell’s favorites, “Leaves of Grass.” First published in 1855, Whitman’s book of poetry is a hallmark of American literature.

“Over the years, we’ve drawn inspiration from a variety of different sources from music to literature to the Great Lakes,” said Larry Bell, President and Founder of Bell’s Brewery. “This series is just the latest example of how the arts have inspired us to create new and innovative recipes.”

Each new beer will be named after and inspired by one of Whitman’s poems, while each recipe will complement the seasonality of when each beer is released.

The release timing of the first beer does also coincide with Whitman’s 200th birthday.

Bell’s Planets Series, which debuted in 2014 and also featured seven brand new beers, celebrated another one of Larry Bell’s many passions, music. Inspired by Gustav Holst’s “The Planets,” the release included fan favorites such as Mars, a Double IPA that has since been re-released after The Planets concluded. Leaves of Grass picks up and continues the success of that series.

 

LEAVES OF GRASS SERIES AT A GLANCE

May 2019: Song of Myself  – German-Inspired American IPA (6.5% ABV)

July 2019: The Prairie-Grass Dividing – Gose-Style Ale Brewed with Plum, Salt & Coriander (4.5% ABV)

September 2019: Oh Captain! My Captain! – TBA

November 2019: To a Locomotive in Winter – TBA

January 2020: Song of the Open Road – TBA

March 2020: Salut Au Monde! – TBA

May 2020: Spontaneous Me – TBA

SERIES OF BELL’S PAST

1992-2010: Batch Series -commemorative batches released at specific milestones, concluding with Batch 10,000.

Late 1990s: 10 Stouts of November (original inspiration for Bell’s annual All Stouts Day celebration in November at its Eccentric Cafe).

2005: Wheat Series – Five beers that experimented with multiple, custom wheat malts fermented with blends of several different yeast strains.

2014-2015: Bell’s Planets Series – Seven beers inspired by Gustav Holst’s musical composition, “The Planets.”

For more information and for updates, keep an eye on Bell’s website, bellsbeer.com.

 

ABOUT BELL’S BREWERY

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 550 people over a 39 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers.

 

bell's brewery

Double Two Hearted, Official & more

COMSTOCK, Mich. – A new year is in full-swing and Bell’s Brewery has a number of incredible releases planned for 2019.

First up is Hopslam. Cans, kegs and mini-kegs started shipping on Jan. 2. Events and special tappings continue as fresh Hopslam make its way to its final destinations after leaving the brewery.

Following Hopslam was the release of Larry’s Latest Flamingo Fruit Fight, a new tart Fruit Ale brewed with passionfruit and lime zest. Bottles, cans and kegs have started shipping and begun appearing on store shelves and on tap. Flamingo Fruit Fight is the latest packaged release in the Larry’s Latest series, beers that highlight and continue the innovation that Larry Bell started in 1985 and continues at Bell’s to this day.

In February, Bell’s Official Hazy IPA will start heading out as Bell’s newest year-round offering. Cans, bottles and kegs will head to all of its markets followed closely by the return of summer and Oberon Ale! This year’s Oberon Release Day is set for March 25. Oberon mini-kegs featuring a brand new design for 2019 will follow later this summer.

“This is just a preview of coming attractions, though not all of them are ready to share just yet. We still have a few more surprises to come,” Larry Bell, President and Founder of Bell’s Brewery said.  “A few years ago we debuted The Planets Series, beers inspired by the work of Gustav Holst. This year, we’re going to introduce a new series inspired by the arts, but this time a little closer to home.”

“Our Leaves of Grass series will kick off later this year, we’ll have more to share on that soon,” he added.

2019 will also see the return of Sparkleberry and, after a two year hiatus, Smitten will also return in bottles and on draft.

Debuting in bottles for the first time will be the highly sought after Double Two Hearted, everything Bell’s fans love about our classic Two Hearted Ale, but in a Double IPA. It will ship in July.

Also coming in 2019 will be new packaging options, some new looks for Bell’s classics and an impressive lineup of Bell’s General Store exclusives, including 750 mL bottles that are a direct result of recent investments in Bell’s innovation pipeline. Consecrator Doppelbock and Quinannan Falls will both be bottled on Bell’s Specialty Line for release at the General Store as well.

Hopsoulution, a Double IPA that was added to Bell’s year-round lineup for Michigan, Ohio, Indiana, Illinois and Wisconsin last year will continue to be available in those states with the addition of Minnesota in April. It will remain a specialty release for the rest of Bell’s distribution footprint.

Other returning favorites include Third Coast Old Ale, Expedition Stout, Octoberfest, Arabicadabra Coffee Milk Stout and much more.

bell's brewery

2019 releases at a glance

(Specialty releases will be limited and availability will vary from area to area.)

JANUARY

  • Hopslam Double IPA (10% ABV) – 12 oz. cans packaged in 6-packs, 5L mini-kegs and draft
  • Larry’s Latest Flamingo Fruit Fight (5% ABV) – 16 oz. cans packaged in 4-packs, 12 oz. bottles packaged in 6-packs and 12-packs plus draft

FEBRUARY

  • Official Hazy IPA (6.4% ABV) – 12 oz. cans packaged in 6-packs and 12-packs (Michigan only), 12 oz. bottles packaged in 6-packs and 12-packs plus draft

MARCH

  • Oberon Ale (5.8% ABV) – 12 oz. cans packaged in 6-packs and 12-packs (NEW), 12 oz. bottles packaged in 6-packs and 12-packs, 16 oz. cans packaged in 4-packs and draft

APRIL

  • Hopsoulution Double IPA* (8% ABV) – 12 oz. bottles packaged in 6-packs and draft

MAY

  • Smitten Ale (6% ABV) – 12 oz. bottles packaged in 6-packs and 12-packs and draft
  • Pooltime Ale (5% ABV) – 12 oz. cans packaged in 6-packs and draft
  • 5L Oberon mini-kegs
  • First release in our new Leaves of Grass series (TBA).

JUNE

  • Sparkleberry Ale (9% ABV) – 16 oz. cans packaged in 4-packs and draft)

JULY

  • Double Two Hearted (11% ABV) – 12 oz. bottles packaged in 4-packs and draft
  • Second release in our new Leaves of Grass series (TBA).

AUGUST

  • Special Double Cream Stout (6.1% ABV) – 12 oz. bottles packaged in 6-packs

SEPTEMBER

  • Best Brown Ale (5.8% ABV) – 12 oz. cans packaged in 6-packs (NEW) and 12-packs, 12 oz. bottles packaged in 6-packs and 12-packs, 16 oz. cans packaged in 4-packs and draft
  • Octoberfest Beer (5.5% ABV) – 12 oz. bottles packaged in 6-packs and 12-packs plus draft
  • Expedition Stout (10.5% ABV) – 12 oz. bottles packaged in 6-packs and draft
  • Third Coast Old Ale (10.2% ABV) – 12 oz. bottles packaged in 6-packs and draft
  • Third release in our new Leaves of Grass series (TBA).
  • Returning Double IPA (TBA)

OCTOBER

  • Arabicadabra Coffee Milk Stout (5.5% ABV) – 12 oz. bottles packaged in 6-packs and draft

NOVEMBER

  • Winter White Ale (5% ABV) – 12 oz. cans packaged in 6-packs and 12-packs (NEW), 12 oz. bottles packaged in 6-packs and 12-packs, 16 oz. cans packaged in 4-packs and draft
  • Christmas Ale (7.4% ABV) – 12 oz. bottles packaged in 6-packs and 12-packs, draft
  • Cherry Stout (7% ABV) – 12 oz. bottles packaged in 6-packs and draft
  • Fourth release in our new Leaves of Grass series (TBA).

*Hopsoulution is a year-round release for a handful of Bell’s states and a specialty release for the majority of Bell’s distribution area. 


ABOUT BELL’S BREWERY, INC.

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 550 people over a 40 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers.

 

bells brewery

 

WHAT: Bell’s Brewery is expanding its Dark Night, Darker Beers celebration following the success of its Michigan-focused event in 2017. This year, celebrations will be held across Bell’s distribution footprint.

These events will celebrate the longest night of the year (the Winter Solstice) with multiple Bell’s stouts on tap including two specialties that rarely travel beyond the Eccentric Café in downtown Kalamazoo. The exact lineup will vary from event to event, but below are some of the stouts that will be available:

  • Trumpeter’s Stout (4% ABV) – Originally debuting as one of the “10 Stouts of November” in 2001, this beer has seen a couple of recipe tweaks over the years. This latest version takes the same hop and malt profile as the previous and adds a small amount of lactobacillus for a low-alcohol, incredibly drinkable and flavorful session stout.
  • Bear Hug Imperial Stout (9.5% ABV) – Brewed with a careful selection of caramel and roasted malts, the end result is a moderate, smooth roasted maltiness that is warming and gentle, but still firm. Bear Hug is an Imperial Stout that showcases hop aroma without being overly bitter.
  • Arabicadabra Coffee Milk Stout (5.5% ABV) – A little brewers’ magic transforms locally roasted Arabica beans and a variety of specialty malts into a creamy, intense coffee stout. Arabicadabra is brewed with a cold coffee extract made at the brewery using a combination of fair trade, organic Nicaraguan coffee beans and Sumatra coffee beans. Lactose is also used for creaminess.
  • Cherry Stout (7% ABV) – Tinted ruby-black, Cherry Stout gains its signature tartness from 100% Montmorency cherries grown in Michigan’s Traverse City region. Rather than doubling up on sweetness, this tart cherry varietal serves as a counterpoint to the warm, dark chocolate notes from the malt bill. Lightly hopped for balance, this beer is one of the cornerstones of Bell’s stout portfolio.
  • Expedition Stout (10.5% ABV) – One of the earliest examples of Russian Imperial Stouts in the United States, Expedition Stout offers immensely complex flavors crafted specifically with aging in mind. A huge malt body is matched with a heady blend of chocolate, dark fruit and other aromas.
  • 30th Anniversary Cherry Stout Reserve (9% ABV) – This version was brewed in commemoration of the 30th anniversary of Bell’s Cherry Stout, another specialty beer that was first brewed in 1988 as a nod to a local homebrew club in Kalamazoo, Michigan. It has grown to be one of the most anticipated beers we brew at the brewery every year. This version is brewed with whole cherries and oak chips. Coming in at 9.0% ABV, this commemorative batch is a celebration of what Cherry Stout means to the brewery.
  • Whiskey Barrel Aged Cherry Stout (9.3% ABV) – Aged for up to 12 months in whiskey barrels, our signature Cherry Stout evolves into something even more flavorful and complex. Notes of oak, vanilla and dark chocolate are intertwined with tart Michigan cherries in a stout that seduces the palate.
  • Bourbon Barrel Aged Expedition Stout (13.4%) – This beer is a 12 month barrel-aged version of our award-winning Expedition Stout.
  • Special Double Cream Stout (6.1%) – Named for its velvety smooth, creamy texture, this incredibly rich stout is brewed with 10 different specialty roasted malts chosen for their notes of rich mocha and espresso. Dark and sweet tones intermingle with a soft, roasty finish.

bells brewery

 

As part of this celebration, a special Bell’s Dark Night, Darker Beers 2018 Untappd badge will also be available to anyone who checks into a Bell’s stout during the week of Dec. 15. It will be available to unlock until midnight on Dec. 22.

WHO: Bell’s Brewery is Michigan’s oldest and largest independent craft brewery. For decades, stouts have held a special place in its portfolio from the year-round Kalamazoo Stout to Expedition Stout not to mention Black Note and so many more.

WHY: The Winter Solstice, also known as the longest night of the year, is a perfect time to celebrate a style that so many love and appreciate. Brewing a wide variety of stouts is one of the ways Bell’s celebrates its independence. This is a unique opportunity for Bell’s beer fans to sample and enjoy both rare and readily available stouts during a time of year that pairs so perfectly well together with dark and roasty beers.

WHEN: Dec. 16-22, with some events held on Friday, Dec. 21 at 5:23 p.m. to coincide with this year’s Winter Solstice (event start times may vary from location to location).

WHERE: Locations across Bell’s distribution footprint, visit bellsbeer.com for more information and updates as they become available.

 

future brewers

COMSTOCK, Mich. – Bell’s Brewery, in partnership with Kalamazoo Valley Community College and Western Michigan University’s Sustainable Brewing program, is proud to announce an incredible opportunity that will help develop and nurture future brewers right here in Michigan.

The Bell’s Brewery Development Award will give participants experience in four key departments over the course of one year. Students will rotate through and gain valuable insight into Bell’s Quality, Brewing, Packaging and Brewing Innovation at its main brewery in Comstock.

“Talent continues to be in high demand within the brewing industry and by partnering with these two educational institutions, we are able to inspire candidates who not only have a shared passion for Brewing Science, but also roots here in Michigan,” said Carrie M. Yunker, Bell’s Director of Human Resources.

Yunker, along with John Mallett, Bell’s Director of Production, and Stephanie Blodgett, Bell’s Talent Acquisition Coordinator, developed this new program with Mike Babb, KVCC Sustainable Brewing Instructor, and Steve Bertman, WMU Department of Chemistry Professor.

“Southwest Michigan is a hub for craft brewing in no small part because of Bell’s and this new position is an unbelievable opportunity for our students. Bell’s has put together a thoughtful and generous position for someone to get hands-on experience in all aspects of production at a thriving and world-renowned craft brewery. That they are reserving this position for someone from our program is a recognition of the care and rigor that we have incorporated from the very beginning,” said Bertman.

The WMU and KVCC brewing program was developed in 2015 by the two schools working in close coordination with the industry. The resulting “two-plus-two” program in sustainable craft brewing offers students the opportunity to earn a certificate or associate degree at KVCC, then move on to a Bachelor of Science degree at WMU.

The rigorous science curriculum was developed with input from an external advisory board comprised of a dozen of Michigan’s top craft brewers, many of them in West Michigan, which has one of the country’s highest per-capita densities of craft brewers.

“This is the kind of collaboration that we envisioned when we created the program together with KVCC,” said Bertman.

“Partnering the strengths of the two largest institutions of higher education in Kalamazoo with the incredibly experienced and diverse breweries in the area provides a great structure for students who are interested in enhancing the efficiency and sustainability of the industry.”

“We are more than delighted that Bell’s is providing this opportunity for our graduates,” Babb added.

“As a leader in the craft brewing industry, we sincerely appreciate Bell’s support of our award winning program and students.”

Nationally, craft beer accounts for more than 12 percent of beer sales, and the industry is becoming a significant generator of jobs and revenues. Craft brewing contributed $2.09 billion to Michigan’s economy in 2016 according to the Brewers’ Association, making it 9th on the list of states in which the industry has the greatest economic impact.

WMU and KVCC will start accepting submissions in January. The final day to apply will be March 1 and the internship will begin on April 30.

Those selected must have a completed a KVCC Sustainable Brewing Certificate from the recognized program. This opportunity is available exclusively to KVCC and WMU students.

 

Photo courtesy Western Michigan University

anheuser-busch

ESCANABA, Mich. – Upper Hand Brewery is excited to announce packaging changes from twelve-ounce bottles to twelve-ounce cans beginning in Spring 2018. The cans, packaged in six-packs and specialty four-packs, will feature a new look that pays homage to the original labels, while establishing a stronger tie to their Upper Peninsula roots.

“Part of the allure of living in and visiting the U.P. is the amazing opportunities for outdoor recreation. Cans can go more places than bottles – whether exploring the trails, campgrounds, or beaches, we want our fans to feel comfortable bringing us along on their adventures,” said Laura Bell, CEO of Bell’s and Upper Hand Breweries.

The switch from bottles to cans also comes with a change to Upper Hand’s beer portfolio. Flagship brands UPA, Yooper Ale and Escanaba Black Beer will remain a part of the year-round brews offered by Upper Hand Brewery. In addition, an all-malt light lager, dubbed Upper Hand Light, will join the year- round brands upon their release scheduled for March. Upper Hand will release its first IPA in Summer 2018. The IPA, with a name to be determined, will join the four aforementioned brands in year-round production.

upper hand

Seasonal and specialty favorites Laughing Fish, 906 Ale and Double Ringer will be available in cans only upon their 2018 and 2019 releases. Upper Hand will continue draught offerings for its core brands, seasonal offerings, and select specialty beers.

 

ABOUT UPPER HAND BREWERY

Brewed on a 20-barrel system in Escanaba, Michigan, our beers celebrate the beauty and uniqueness of the north and our community. We may be a young brewery, but our roots run deep. Upper Hand beers are available throughout the Upper Peninsula, Northern Wisconsin and Minnesota. We brew our beer in the North, where it is meant to be enjoyed. We invite you to visit and enjoy not only our beer, but the wonder and beauty of Michigan’s Upper Peninsula.

 

COMSTOCK, Mich. – Bell’s Brewery, Michigan’s oldest and largest brewery, celebrates its 32nd anniversary this month.
As part of the celebration, Bell’s kicked-off its 8th Annual Bell’s Homebrew Competition on Sept. 9 at Bell’s Eccentric Café in downtown Kalamazoo.
“Three decades ago, I would have never imagined where we would be as a company, as a brewery, as an industry,” Larry Bell, President of Bell’s Brewery said.
“A lot has changed over the years. This year marks quite a few other milestones all over the state and we raise a glass to all of our fellow craft brewers celebrating as well,” he added.
bells brewery
Larry Bell founded Bell’s Brewery in 1983 and sold his first beer in 1985. The company he started is now 100% family-owned and also the largest independent craft brewery in the state of Michigan. Larry’s daughter, Laura Bell, was promoted to the role of CEO in February.
“It’s an incredible honor to be a part of the next generation,” Bell’s CEO Laura Bell said.
“As we look to what comes next, it’s very important to remember our roots and celebrate the fans and the homebrew community that helped us get to where we are today, she added.
Even before Larry Bell sold his first commercial beer, he started as a homebrewer and then founded a homebrew supply shop, a precursor to the brewery Bell’s is today. Production reached 135 barrels in 1986, all brewed and bottled by 10 employees.
Today, Bell’s employs more than 540 people, a majority in the state of Michigan, and shipped 421,000 barrels in 2016.
As the seventh largest craft brewery in the U.S., according to the Brewers Association, its impact can be seen throughout the craft beer industry in Michigan, in the Midwest and beyond. Bell’s was the first brewery to sell beer by the glass in the state and has inspired countless other breweries, homebrewers and craft beer enthusiasts.
Bell's
Free wort for the Bell’s Homebrew Competition was given away to almost 200 homebrewers. Among the first place prizes for that competition, the winner will get to brew their recipe at Bell’s original Kalamazoo brewery to then to go on tap at the adjacent Café alongside beers like Oberon and Two Hearted, a beer that was recently named #1 beer in America by the readers of Zymurgy Magazine.
Coming up later this month is a three-day Octoberfest Celebration on Sept. 22-24, also at Bell’s Eccentric Café. German cuisine, live music and of course, Bell’s Octoberfest Beer are all part of the festivities. Held in the Bell’s Beer Garden, this is a free, all-ages event.
Bell’s fans are also encouraged to see where their favorite beers are born. Free brewery tours of Bell’s original Kalamazoo brewery are offered on weekends. Tours of its nearby Comstock Brewery are offered throughout the week. Tours can be booked at bellsbeer.com/tours.
 

COMSTOCK, Mich. – Bell’s Brewery, Michigan’s oldest and largest brewery, celebrates its 32nd anniversary this month.

As part of the celebration, Bell’s kicked-off its 8th Annual Bell’s Homebrew Competition on Sept. 9 at Bell’s Eccentric Café in downtown Kalamazoo.

“Three decades ago, I would have never imagined where we would be as a company, as a brewery, as an industry,” Larry Bell, President of Bell’s Brewery said.

“A lot has changed over the years. This year marks quite a few other milestones all over the state and we raise a glass to all of our fellow craft brewers celebrating as well,” he added.

bells brewery

Larry Bell founded Bell’s Brewery in 1983 and sold his first beer in 1985. The company he started is now 100% family-owned and also the largest independent craft brewery in the state of Michigan. Larry’s daughter, Laura Bell, was promoted to the role of CEO in February.

“It’s an incredible honor to be a part of the next generation,” Bell’s CEO Laura Bell said.

“As we look to what comes next, it’s very important to remember our roots and celebrate the fans and the homebrew community that helped us get to where we are today, she added.

Even before Larry Bell sold his first commercial beer, he started as a homebrewer and then founded a homebrew supply shop, a precursor to the brewery Bell’s is today. Production reached 135 barrels in 1986, all brewed and bottled by 10 employees.

Today, Bell’s employs more than 540 people, a majority in the state of Michigan, and shipped 421,000 barrels in 2016.

As the seventh largest craft brewery in the U.S., according to the Brewers Association, its impact can be seen throughout the craft beer industry in Michigan, in the Midwest and beyond. Bell’s was the first brewery to sell beer by the glass in the state and has inspired countless other breweries, homebrewers and craft beer enthusiasts.

Bell's

Free wort for the Bell’s Homebrew Competition was given away to almost 200 homebrewers. Among the first place prizes for that competition, the winner will get to brew their recipe at Bell’s original Kalamazoo brewery to then to go on tap at the adjacent Café alongside beers like Oberon and Two Hearted, a beer that was recently named #1 beer in America by the readers of Zymurgy Magazine.

Coming up later this month is a three-day Octoberfest Celebration on Sept. 22-24, also at Bell’s Eccentric Café. German cuisine, live music and of course, Bell’s Octoberfest Beer are all part of the festivities. Held in the Bell’s Beer Garden, this is a free, all-ages event.

Bell’s fans are also encouraged to see where their favorite beers are born. Free brewery tours of Bell’s original Kalamazoo brewery are offered on weekends. Tours of its nearby Comstock Brewery are offered throughout the week. Tours can be booked at bellsbeer.com/tours.

 

bells brewery

COMSTOCK, Mich. – Bell’s Brewery is excited to announce a unique opportunity to enjoy Bell’s beer – The Ultimate Bell’s Experience Sweepstakes.

“We are extremely proud of our community and this is an incredible way to introduce two lucky fans to Kalamazoo and Comstock to see first-hand how their favorite beer is brewed. This will truly be a memorable experience, one that those outside of Michigan rarely get to see,” said Laura Bell, CEO of Bell’s Brewery.

Starting today, those 21 or older can enter for a chance to win a trip for two to Kalamazoo, Michigan for a customized trip spanning four days and three nights culminating with VIP guest treatment at their choice of one of many of Bell’s annual and unique holidays or at a time of their choosing.

Those celebrations include Bell’s All Stouts Day (currently scheduled for Nov. 5), Eccentric Day (currently scheduled for Dec. 8) Oberon (Release) Day (currently scheduled for March 26), next year’s Beer Garden Opener (currently scheduled for May 31 – June 2) and Roll Out the Barrel (barrel-aged) Celebration (currently scheduled for October, 2018)

The grand prize winners also include:

  • An extensive, behind-the-scenes private brewery tour.
  • An opportunity to meet Larry Bell or Laura Bell (subject to availability).
  • A Bell’s sensory experience exploring Bell’s most iconic and beloved beers.
  • Hotel stay
  • Transportation
  • And more!

Fifty first prize winners will win a Bell’s gift bag of sweet swag valued at $100.

The deadline to enter is midnightOctober 14. No purchase necessary. Limit one (1) entry per person. Some restrictions apply.

Enter online at bellsbeer.com/ultimate. The deadline for online entries is 11:59:59 p.m. Eastern Time on October 14, 2017.

To enter by mail, hand print your name, address, date of birth, and daytime phone number on a plain 3” x 5” piece of paper and mail it to:

Ultimate Bell’s Experience Sweepstakes

P.O. Box 2424

Battle Creek, MI 49016-2424

Mail in entries must be postmarked by Oct. 14, 2017 and received by Oct. 21, 2017.

NO PURCHASE NECESSARY. Limit one (1) entry per person.  See complete Official Rules at Bellsbeer.com/Ultimate for additional eligibility restrictions, prize descriptions/restrictions/ARVs and complete details.