Posts

pizzapalooza

COMSTOCK, Mich. – Bell’s Brewery is teaming up with restaurants and bars across the country to celebrate two things everyone loves: pizza and beer.

This virtual celebration will coincide with National Pizza Party Day, at 7 p.m. EDT on Friday, May 15, 2020.

Bell’s Pizzapalooza will be a live guided beer tasting hosted by Bell’s streamed live on the brewery’s Facebook and YouTube pages. Four different and unique pizzas and how they each pair with a different Bell’s beer will be featured.

“This event combines two things that should be readily available no matter where you live. Comfort food meets delicious beer in a way that will hopefully help people feel a little connected, something we’re all looking for these days, and help support nearby restaurants and bars,” Larry Bell, President and Founder of Bell’s Brewery said.

The featured beers are Bell’s Official Hazy IPA (6.4% ABV), Light Hearted (3.7% ABV), Porter (5.6% ABV) and Lager of the Lakes (5% ABV). All are available year-round and widely available throughout Bell’s distribution footprint.

Bars and restaurants across the country are participating with a special quad pizza with the pairings. Additional details will be posted at bellsbeer.com.

Short on supplies or can’t order a pizza? Can’t find the exact beers, just their styles? Everyone (21 and up) is invited and welcome to join Bell’s and others to learn about how pizza and beer work together!

Pizzapalooza

 

PIZZAPALOOZA PAIRINGS

Here are the full pairings for the pizza party:

  • Light Hearted Ale with a chicken, bacon and ranch pizza; or a seafood and citrus pizza.
  • Official Hazy IPA with hot Hawaiian pizza or a pizza with goat cheese, hot pepper and peach.
  • Porter with sweet sausage crumbles and mushroom pizza or a pizza with peppers.
  • Lager of the Lakes with a Margherita pizza or a pizza with prosciutto and arugula.

PICKY EATER PAIRINGS / DIY

Don’t like to have a complex pizza or ordering one to share with some picky eaters? Here’s a list of alternative pairings:

  • Light Hearted with a pepperoni pizza.
  • Official Hazy IPA with a ham pizza.
  • Porter with a sausage and mushroom pizza.
  • Lager of the Lakes with a classic cheese pizza.

About the pizza party host:

Jacki Hannon, is a self-proclaimed beer nerd and lover of the culinary arts. The daughter of two bartenders, she brings almost 25 years of experience working in the hospitality industry at independent restaurants along with regional and national chains. As Bell’s On-Premise Key Accounts Manager for the northern U.S., she continues that journey helping to prove that: “Beer is delightful and food is delicious, but together they are epic!”

 

ABOUT BELL’S BREWERY

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that distributes to 41 states, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers. For more information, please visit bellsbeer.com.

 

light hearted

COMSTOCK, Mich. – The eagerly awaited Light Hearted Ale from Bell’s Brewery is now available.

A Low-Cal IPA with only 110 calories, Light Hearted is the newest year-round release from Michigan’s largest independent craft brewery.

With a 3.7% ABV, it is the latest addition to Bell’s Hearted family (Two Hearted is available year-round; Double Two Hearted will return in August).

“We did not just set out to make a lighter version of Two Hearted. We wanted to brew the best tasting, low-cal IPA we could. It all begins with quality ingredients. Balance, hoppiness and aroma are all there,” said Larry Bell, Bell’s president and founder.

While Light Hearted may not share the exact ingredient list as Two Hearted (Bell’s flagship IPA is brewed with 100% Centennial hops), it does share many of the defining characteristics that make Two Hearted what it is.

“One thing we did not do, was take a shortcut; no corn and no rice. Our goal was to deliver the same quality you would expect from a Bell’s beer, but with a lower ABV and with less calories,” Bell said.

Light Hearted is brewed with Centennial and Galaxy hops with only 110 calories per 12 oz. serving. It cuts down on the things many beer drinkers don’t want, but keeps everything about Two Hearted they love.

This new year-round beer was the first release in Bell’s General Store Exclusive Series; limited, small batch releases only available at Bell’s pub, the Eccentric Cafe, and its General Store. Focused on innovation, the GSE series serves as a testing ground for new recipes, small batch re-releases of fan favorites and other experimental brews.

Light Hearted is now available in cans (12 oz. packaged in 6-packs) and on draft. Fans in Michigan will also be able to purchase 12-packs of 12 oz. cans later this month.

Bell’s Two Hearted Ale, the brewery’s flagship IPA, has been named the No. 1 Beer in America three years in a row by members of the American Homebrewers Association.  It has been at the top of numerous “Best of” lists and consistently ranks as one of the most popular craft beers on the market.

Keep an eye on the Bell’s website and its social media channels for the latest information and release updates.

About Light Hearted

Style: Lo-Cal IPA

Tasting notes: Citrus and pine aromas; easy-drinking

Description: Made with Centennial and Galaxy hops, and a variety of specialty malts, Light Hearted is aromatic, balanced and incredibly easy-drinking. This IPA has only 110 calories, yet all the Heart.

Nutritional information & specs

ABV: 3.7%

Calories: 110

Carbs: 8.7g

Protein: 1.3g

Fat: 0g

Availability: Year-round

Packages: Draft and cans

Shelf life: 6 months

 

2020 release calendar

COMSTOCK, Mich. – Bell’s Brewery is proud to announce an incredible beer lineup coming to coolers, store shelves and draft lines in 2020.

The first few days of January saw the packaging and release of Hopslam Double IPA. Coming in at 10% ABV, Hopslam was again released in 12 oz. cans, packaged in 6-packs, on draft and in 5L mini-kegs. New for this year, is a brand new Hopslam mini-keg design. Cans and mini-kegs are limited, and have already arrived on many store shelves and coolers.

Each batch is packaged and shipped as quickly as possible so this beer can be enjoyed fresh.

The most anticipated release for the year is the brand new, low-calorie, Light Hearted Ale.

A Lo-Cal IPA, this member of the Hearted family shares many of the characteristics of Bell’s award-winning Two Hearted Ale. At 3.7% ABV and only 110 calories (per 12. oz serving), Light Hearted is now shipping (and in many locations, arriving) in 12 oz. cans, packaged in 6-packs and on draft. Twelve-packs of 12 oz. cans will also ship in February in Michigan.

“This is going to be another exciting year for us. In addition to our release calendar, I am also very proud to celebrate our 35th anniversary. Funvitational (2020) will be a huge part of that milestone and we’ll have other ways to celebrate throughout the year,” said Larry Bell, president and founder of Bell’s Brewery.

Bell’s Official Hazy IPA will also be back for its second-year after an incredible reception by fans and beer writers in 2019. It is available now on draft and in 12 oz. cans packaged in 6-packs. Twelve packs are also an option.

Seasonal beers, Best Brown and Bright White, will both return (Bright White is available now through March or while supplies last). Oberon, Bell’s summer flagship American Wheat, will return on March 23 with midnight release parties, special tappings and more. In May, Oberon mini-kegs will begin shipping featuring a brand new design as well.

Returning specialty offerings include: Flamingo Fruit Fight (Tart Ale brewed with passionfruit and lime zest), Octoberfest (Märzen), Special Double Cream Stout (Sweet Stout), Expedition Stout (Russian Imperial Stout), Third Coast Old Ale (Barley Wine), Cherry Stout, Christmas Ale (Scotch Ale) and Lampshade Party Ale (a Double IPA previously only released in 2018).

Double Two Hearted (11% ABV) will return in August.

New to the Bell’s specialty release lineup is another Flamingo Fruit Fight variation; a Gose-style Ale brewed with lemon and lime. Bottles and kegs of Lemon Lime Flamingo Fruit Fight will ship in July.

Incessant, a Double New England-Style IPA, will be released in 16 oz. cans, packaged in 4-packs and on draft for a wider release in May. Incessant was previously a Bell’s General Store Exclusive.

With Incessant’s release this spring, Bell’s will offer four different Double IPAs for a wide release in 2020 in addition to the year-round Hopsoulution (Great Lakes state area distribution only).

Bell’s Leaves of Grass series, seven beers each inspired by a different Walt Whitman poem, will conclude in 2020 with three remaining offerings. Song of the Open Road, a Winter Warmer Ale, is available now. Salut au Monde will ship in March and Spontaneous Me will conclude the series in May.

The General Store Exclusive Series will also continue in 2020 with a variety of new beers and possibly some old favorites returning from Larry Bell’s Recipe Library. That includes yet another member of the Hearted family, Black Hearted, which will debut in “celebration” of Valentine’s Day.

Black Hearted will only be available on draft at Bell’s Eccentric Cafe and in 12 oz. bottles packaged in 6-packs at the Bell’s General Store.

“Now, this isn’t all we have lined up for 2020. We always like to keep a few things close to the vest. We’ll have plenty more to share in due time,” Bell said.

Bell’s fans should save Sept. 12, 2020 for Bell’s Funvitational Beer Festival. This will be Bell’s second Funvitational and will feature a variety of breweries from across the globe at Homer Stryker Field, home of the Kalamazoo Growlers, in downtown Kalamazoo. The original Funvitational was held in 2015 in celebration of Bell’s 30th Anniversary. Additional details will be announced at a later date.

Keep an eye on the Bell’s website and its social media channels for the latest information and release updates.

2020 release calendar

Bell’s 2020 release calendar

Bell’s 2020 release calendar at a glance

Year-round

Two Hearted (7% ABV), Light Hearted (3.7% ABV), Official Hazy IPA (6.4% ABV), Lager of the Lakes (5% ABV), Amber Ale (5.8% ABV), Kalamazoo Stout (6% ABV), Porter (5.6% ABV) and Hopsoulution (8% ABV – MI, WI, IN, IL, OH, MN only).

Seasonal

Bright White (5% ABV), Oberon (5.8% ABV and Best Brown (5.8% ABV)

Specialty 

Hopslam, Flamingo Fruit Fight (5% ABV), Oberon 5Ls, Incessant (8.5% ABV), Flamingo Fruit Fight Lemon Lime Gose (4.8% ABV), Octoberfest (5.5% ABV), Special Double Cream Stout (6.1% ABV), Expedition Stout (10.5% ABV), Third Coast Old Ale (10.2% ABV), Cherry Stout (7% ABV), Christmas Ale (7.5% ABV) and Lampshade Party Ale (9% ABV).

Leaves of Grass

Song of the Open Road (8.5% ABV), Salut au Monde and Spontaneous Me

General Store Exclusives

Black Hearted (7% ABV) and many others TBA.

oberon

COMSTOCK, Mich. – Bell’s Brewery signature summer beer, Oberon Ale, will get a new, temporary look to close out the summer.

Inspired by the 2019 Oberon mini-keg design, limited edition Oberon packaging has started shipping from the brewery. This refreshed look will be reflected across all Oberon packaging: 16 oz. cans (4-packs), 12 oz. cans (6-packs and 12-packs) and 12 oz. bottles (6-packs and 12-packs).

“This is a fun way to celebrate the different parts of the summer season… rest assured, it’s the same beer you’ve grown to know and love,” said Larry Bell, founder and president of Bell’s Brewery.

Oberon is available seasonally beginning in late March through August (Arizona and Florida are year-round distribution states).

 

oberon

One of Bell’s most popular beers, Oberon (5.8% ABV) is an American Wheat Ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. The addition of wheat malt lends a smooth mouthfeel. A classic summer beer, Oberon is only brewed with water, malt, hops and yeast.

This same beautiful imagery has also inspired some brand-new Bell’s merchandise that can be purchased online and in person from the Bell’s General Store.

For more information about where to enjoy those last few months of summer, check out Oberon cooking recipes, learn more about the history of the beer and more, visit bellsbeer.com.

ABOUT BELL’S BREWERY

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 550 people over a 41 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers.

bells brewery

Bell’s Brewery makes a lot of beer. During a tour of their sprawling facility in Comstock, Michigan, Austin Giles, our guide and the biggest bear hug of a person, spouts trivia at a mile a minute to drive that point home. Here are a few facts that stuck. Every second, two pints of Two Hearted are sold in Michigan. Every ninety minutes, during three different shifts a day, the team starts a new batch, and to get through one four-hundred barrel fermenter, of which they have sixty-six, it would take a person sixty years while drinking a six-pack a day. Giles smiles as though he’s up for the challenge. 

So yeah, Bell’s makes a lot of beer, but that doesn’t mean they’ve lost touch with their roots. At the beginning of a timeline tracking the brewery’s milestones, there hangs a soup pot—Larry’s first brewing vessel—that could double as a sacred idol. “You look back at the pot and it’s like, oh my gosh, we were the original nanobrewery,” Bell said. It’s true and frankly insane to see how much has changed. When Bell opened up shop his competition included twenty-five other American breweries—only nine of which remain—and by 2020 we’re on track for upwards of eight thousand. Looking at the soup pot, these numbers leave an impression. This humble cauldron ushered in one of the nation’s largest and most successful breweries.

Despite his stature as a beer titan, Bell comes off disarmingly

down-to-earth and easy to get along with.

 

While moseying among the steel tanks, stories high and warehouses long, it’s hard not to feel awestruck by this empire Bell has built. Now distributed in 40 states, the Bell’s footprint goes toe-to-toe with many big box brandsand on its own terms no less. As AB-InBev continues to gobble up craft breweries, and craft breweries merge into conglomerate fortresses, Bell’s remains one-hundred percent independent and family owned. “Big brewers can say all they want that people don’t care who makes their beer, where it comes from, whether it’s independent,” Bell said. “I happen to know that they do.”  

 

I believe we’d all agree. Still, for as much as they care about their consumer, when I think about Bell’s I think about a pair of leather bootsworn in, trusty, but tucked away in a closet and taken for granted. At times, Bell feels forgotten too, “The number one question we get on tours is, is he still with us?”

He most certainly is, and to share a conversation with him now is to get lost in an aura of enigmatic energy. Despite his stature as a beer titan, Bell comes off disarmingly down-to-earth. We ricochet between his dreams of Bollrathian aliens, admiration for Walt Whitman, and musings on baseball. “When my brain has nothing to do, the place it goes is Cubs,” Bell said. Admittedly, his folkish veneer dissolves when he takes a call regarding his new Aston Martin. The sportscar will accompany his collection of eight Jaguars. Hippy turned tycoon, I can’t name another auteur in the industry quite like Larry Bell. I like to imagine he keeps a copy of Leaves of Grass stashed in every glove box. 

That said, when discussing the company, Bell is lucid. “I feel really good and excited about where we are right now,” Bell said. “We have a lot of energy behind innovation and new brands.” Take Flamingo Fruit Fight, Sparkleberry, and Pooltime for example. There’s a noticeable uptick of fun seeping into the portfolio. The Leaves of Grass series embodies the brewery’s free spirit too, breathing life into one of our country’s most nourishing poems. To borrow from verse, “the human race is filled with passion. So medicine, law, business, engineering… these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love… these are what we stay alive for.” Whether the beer takes off or not, it’s touching that Bell would risk sales to indulge a deeply personal project. 

 

Bell’s charters an intriguing way forward during a time when the future of craft beer isn’t entirely clear. Some argue there’s plenty of pie left for newcomers. Others worry how small the slivers are getting. “Let’s face it, we’re seeing the plateau,” Bell said. “Those heady days of 20% growth are gone. A third of the top 50 breweries had negative numbers this year.” 

From the sidelines, it seems like a good time for Bell’s to dig in their heels and pump out Oberon year-round, pile on surplus and see how things shake out, but they refuse to rest on their laurels. In fact, they’ve done the opposite. They’ve invested in a new pilot system to nurture creative recipes on a larger scale, revamped their beer garden to welcome nationally touring acts, and tinkered with their flagships to better reflect a drinker’s taste in 2019. It seems to be working. 

Unfortunately, a lot of press has focused on Bell’s trademark disputes and shifting leadership, but there’s an untold story in how they’re quietly adapting to a changing landscape. As consumer behavior shifts constantly, careful planning has gone into striking a balance between innovation and tradition, and hopefully what this amounts to is Bell’s meaning a little something important to everyone.

Let’s start with the enthusiast, perhaps the hardest to please, because no sooner does Oberon get tapped than it gets maligned on untappd as “worse than last year’s,” or for those who really want to flex their troll cred, “better when it was Solsun.” This vocal minority views Oberon as a scapegoat representing all that’s wrong with mainstream taste. It feels unfair to levy all this anger on one beer. While Oberon does taste mild, even compared to some of its seasonal competition, that’s its intentionto enhance experiences, not distract from them. Ultimately, if it bores, don’t drink it, there’s a wealth of choices to satisfy. Bell’s recently caged and corked The Wild One with raspberries, an open-fermented fruited sour that directly appeals to a beer nerd’s palate. But even these experimental offerings are beside the point. 

“Beer geeks get in their own echo chambers, whether it’s on Beer Advocate or other related groups. From where I sit, the world of beer is quite different,” Bell said. “I look at how much Two Hearted we sell.” As I’m sure you could guess, it’s a lot. “If Two Hearted were its own craft brewery it’d be the 13th largest brewery in the country.” No buts about it, Two Hearted mints cash, but maybe we’re lucky to enjoy this elephant in the brewhouse.  

For the third consecutive year, Zymurgy magazine, the homebrewer’s holy text, voted Two Hearted as the best beer, full stop, ousting the likes of Pliny the Elder and Heady Topper. Bell’s placing could derive from how cozy they are with homebrewers—what other major brewery packages their house yeast for commercial use?—but Matt Moberly, VP of sales and marketing, sees it differently. “Two Hearted’s beauty is in its simplicity,” Moberly said. “I think that sometimes the complexity of trying to innovative and utilize cool-kid hops can overpower the beauty of a balanced beer.” Single-hopped, aromatic, endlessly drinkable, it’s absolutely the six-pack I reach for after getting burned by another New-England murkbomb.

 

This brings us to Official, Bell’s foray into the hazy IPA market, which on a surface level looks like analytics pandering to what’s hot. I’ve caught myself accusing Bell’s of bandwagoning on the hazy train, but Bell anticipated these criticisms from the jump, “Look, we’ve been brewing unfiltered beer for decades,” he said. “If there’s something that’s trendy, how do we do it the Bell’s way, within our ethos and standards.” That means no flour and no shortcuts. While light on haze, the bouquet on Official is huge, and the tasting notes hit requisite citrus flavors without overwhelming the senses.  

A recurring motif from my conversations is the brewery’s insistence on quality. Bell’s gets first pick of centennial hops out west, their foeders are some of the finest in the biz, their brewing and packaging equipment is state of the art and environmentally friendly. They take pride in being a jack of all trades. “We define our brewery based on the breadth of our portfolio, not any single area,” Moberly said. “We strive to be a brewers brewery: let’s be really really good at everything we try.” The Bell’s logo has become synonymous with integrity.

bells brewery

Matt Moberly

So why have some brands like Roundhouse and Quinanan Falls disappeared into the ether? While beer speaks for itself, Moberly has noticed that to capture a younger audience, good liquid on its own doesn’t always cut it. “It’s so crowded now you have to have the total package when you put something out,” he said. “You have to not only have good beer but good branding and imagery for a chance to be successful.” Visually refreshing classics like Porter and Kalamazoo stout shows a willingness to bend even when it hurts. The new typography doesn’t quite match the original’s charm, but the consistent look should block well on store shelves. 

Ultimately, it’s about getting great beer into the hands of those who have overlooked it. For a majority of their brands, this isn’t a problem. Their portfolio has become iconic, slipping into the unexpected cracks of our lives. “I don’t know who climbs a mountain with a can of Coke,” Moberly said. “But they love to carry an Expedition Stout or a Two Hearted, take us along to their favorite places, and share their experiences with us. That’s pretty awesome.” 

Questions of succession remain as Bell reckons with his mortality, “I know I won’t live forever,” he said. I wouldn’t expect a funeral any time soon. His faculties remain acute, and his vision clear as day as a member of the old guard, Bell doesn’t see the craft beer tide reversing any time soon. “The revolution has already won,” he said. “We cracked the cosmic egg.” Whatever the future holds, all signs point to the cosmic scramble turning out in Bell’s favor. 

 

two hearted

 

COMSTOCK, Mich. – Bell’s Brewery and two of its beers – Two Hearted Ale and Hopslam Ale – were recognized again in this year’s Best Beers in America survey from Zymurgy magazine.

Two Hearted was No. 1 in the Top-Ranked Beers category and Bell’s in whole was named top brewery.

This is the third consecutive year that Two Hearted has claimed this honor. It came in second to Russian River’s Pliny the Elder for seven straight years previously.

Hopslam Ale also placed in the top-ranked beers list tied at No. 7.

Now running in its 17th year, the survey asks members of the American Homebrewers Association (AHA), which publishes Zymurgy, to choose up to five of their favorite commercial beers available for purchase in the U.S.

“Receiving this honor once, twice even was incredible. But a third time? I am speechless and incredibly thankful to the homebrewing community and everyone who has helped make this beer what it is today,” said Larry Bell, president and founder of Bell’s Brewery.

The full Best Beers in America list—which includes complete rankings on all the top beers, breweries and more is available at HomebrewersAssociation.org.

“Being selected as a winner for this esteemed list is no small feat. All of this year’s winners showcase exceptional flavors, expertly crafted by some of the greatest talent in the brewing industry,” said Gary Glass, director of the American Homebrewers Association. “I’d like to extend congratulations to all of this year’s winners and toast to their exemplary beers favorited by homebrewers and beer lovers alike.”

The AHA announced the results of this year’s survey in a press release.

“It is an honor to once again be awarded the top-ranking spots among so many great breweries and beers,” said John Mallett, Director of Operations at Bell’s Brewery. “Only the best Centennial hops, a commitment to quality by the entire Bell’s team, and the splendor of our home state are all part of the beauty of Two Hearted Ale. There is one other vital component, the beer lover. We are truly humbled to be recognized by the finest palates in homebrewing.”

The American Homebrewers Association has worked on behalf of the homebrewing community since 1978 and celebrates a membership of more than 46,000 homebrewers.

The Bell’s General Store has been supporting homebrewers in Kalamazoo and beyond since the 1980s and even, predates the brewery. Larry Bell founded the company originally as a homebrew supply store in 1983.

For homebrewers interested in replicating some of the winningest beers at home, the AHA provides clone recipes in Zymurgy and online, in the recipes section of the AHA website. Clone recipes for Bell’s beers, including Two Hearted, can be found at bellsbeer.com. Kits can also be purchased on the Bell’s online store.

 

 

tour program

COMSTOCK, Mich. – One of the best brewery tours in the U.S. just got even better.

Bell’s Brewery debuted a handful of improvements that have been in the works for months as part of enhancing its tour program.

Bell’s tour guests can now explore the history of one of the oldest craft brewers east of the Mississippi River with a comprehensive 50-foot timeline. They can also be able to purchase exclusive merchandise and see pieces of Bell’s history like the soup pot that started it all.

Bell’s tour program was voted as one of the best in the country by the readers of USAToday as part of its 10Best series in April. Bell’s finished second and was the only Midwest brewery to make that list.

“These installations will enhance our ability to tell our story with visual elements and pieces of our history – a more complete experience,” said Shelly Claflin, Bell’s Tour Manager. “We’ve literally added a huge splash of color to our tour space with this new timeline exhibit and are very excited to take the visitor experience to the next level. Providing stellar hospitality while sharing the story of Bell’s will continue to be cornerstones of our tour program.”

All tours are free and open to all ages. For those of legal drinking age, samples are included as you browse and learn about Bell’s history.

Other improvements include additional seating, the upcoming addition of a selfie station and plaques detailing the history of fermenters that were once used at the Stroh Brewery Co. in Detroit.

Bell’s tours blend an extensive knowledge of the brewery and craft beer with incredible storytelling as it welcomes tens of thousands of guests every year. The Eccentric Café, Bell’s original brewery in downtown Kalamazoo and its main brewery seven miles east in Comstock, are destinations for craft beer fans from around the world.

Behind-the-scenes brewery tours have also returned for the summer. Guests can tour areas not typically seen on regular tours on Thursday evenings. Reservations for all tours can be made here.

ABOUT THE BELL’S TOUR PROGRAM 

Free tours (all ages welcome) are held Wednesday through Sunday at Bell’s main brewery in Comstock and on weekends at its original downtown Kalamazoo brewery.

Each Comstock tour includes free samples for those 21 and up. Specialty tours are also offered throughout the year. Examples include a Hopslam and Two Hearted focused tour as well as special Reach for the Sun tours on Oberon Release Day. These specialty tours are limited and sell-out fast.

Each Bell’s brewery tour covers the history of Bell’s and brewing throughout the years in addition to sustainability, packaging, ingredients, quality and more.

Free tours can be reserved at bellsbeer.com.

 

COMSTOCK, Mich. – Bell’s Brewery is proud to announce the upcoming release of its Leaves of Grass series; seven brand new Bell’s beers released about every two months inspired by Walt Whitman’s literary classic.

The series will kick-off in late May 2019 with a German-inspired American IPA and conclude in May 2020. Each specialty beer will be limited and available on draft and in 12 oz. bottles, packaged in 6-packs.

Bell’s Leaves of Grass Series – debuting in May 2019 and concluding in May 2020. Features 7 new beers released about every two months.

 

Bell’s Leaves of Grass series is a celebration of Walt Whitman’s literary classic and one of Larry Bell’s favorites, “Leaves of Grass.” First published in 1855, Whitman’s book of poetry is a hallmark of American literature.

“Over the years, we’ve drawn inspiration from a variety of different sources from music to literature to the Great Lakes,” said Larry Bell, President and Founder of Bell’s Brewery. “This series is just the latest example of how the arts have inspired us to create new and innovative recipes.”

Each new beer will be named after and inspired by one of Whitman’s poems, while each recipe will complement the seasonality of when each beer is released.

The release timing of the first beer does also coincide with Whitman’s 200th birthday.

Bell’s Planets Series, which debuted in 2014 and also featured seven brand new beers, celebrated another one of Larry Bell’s many passions, music. Inspired by Gustav Holst’s “The Planets,” the release included fan favorites such as Mars, a Double IPA that has since been re-released after The Planets concluded. Leaves of Grass picks up and continues the success of that series.

 

LEAVES OF GRASS SERIES AT A GLANCE

May 2019: Song of Myself  – German-Inspired American IPA (6.5% ABV)

July 2019: The Prairie-Grass Dividing – Gose-Style Ale Brewed with Plum, Salt & Coriander (4.5% ABV)

September 2019: Oh Captain! My Captain! – TBA

November 2019: To a Locomotive in Winter – TBA

January 2020: Song of the Open Road – TBA

March 2020: Salut Au Monde! – TBA

May 2020: Spontaneous Me – TBA

SERIES OF BELL’S PAST

1992-2010: Batch Series -commemorative batches released at specific milestones, concluding with Batch 10,000.

Late 1990s: 10 Stouts of November (original inspiration for Bell’s annual All Stouts Day celebration in November at its Eccentric Cafe).

2005: Wheat Series – Five beers that experimented with multiple, custom wheat malts fermented with blends of several different yeast strains.

2014-2015: Bell’s Planets Series – Seven beers inspired by Gustav Holst’s musical composition, “The Planets.”

For more information and for updates, keep an eye on Bell’s website, bellsbeer.com.

 

ABOUT BELL’S BREWERY

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 550 people over a 39 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers.