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specialty releases

Elk Rapids, Mich. – As the second quarter comes to a close, Short’s is excited to announce our third
quarter specialty releases. This selection includes some of our summer favorites, and some incredible
new releases that will tickle your tastebuds and delight your senses.

“We’re excited about this quarter because it’s a great combination of tried and true Short’s hits as well as
some of our new favorite creations. We’re covering a lot of bases this quarter—experimental, fruity, dark,
hoppy, hybrids, seltzers…we’ve even morphed one of our most sacred beers into seltzer form and are
putting out a Sour Grape Ale!” Said Tony Hale, Short’s Chief Innovation Officer.

July 10
Shortsicle – Tart Ale
6 pack bottles – 7.1% ABV
Shortsicle is a Tart Ale brewed with strawberry, pineapple, and lactose. With a smooth texture from the
lactose and oats, there is a light tartness that blends with the fruit and malt. Orange in color and bursting
with tart pineapple and sweet strawberry aromas, this beer is reminiscent of a tart, fruity, summer treat.
Distribution area: MI, IL, OH, IN, WI, CO, FL

July 24
S’more Stout – Stout
6 pack bottles – 8.0% ABV
A complex stout brewed with graham cracker, chocolate, marshmallow, and smoked malt. The rich hearty
flavors seem to take their turn as the subtle graham aromas lead pleasantly into sweet flavors of
marshmallow cream covered in chocolate. All is followed by a slight lingering flavor of smoke. A flaming
marshmallow garnish is strongly encouraged.
Distribution area: MI, IL, OH, IN, WI, CO, FL

August 7
Most Excellent Stellar – Double IPA
6 pack bottles – 9.5%
Most Excellent Stellar is a Double IPA brewed with exclusively Amarillo hops. Copper colored with a large
white head and beautiful lacing, this beer carries huge citrus aromas. Well balanced from the simple malt
bill, grapefruit flavors are the star of this beer. Medium bodied and finishing slightly warm from the alcohol,
Most Excellent Stellar is an exemplary big brother to Stellar Ale.
Distribution area: MI

August 12
Soft Parade – Hard Seltzer
6 pack cans – 5.5% ABV – 95 calories

We used the classic combination of fruit from our beloved Soft Parade beer and turned it into a crisp, and
easy drinking hard seltzer. The combination of raspberries, blueberries, strawberries and blackberries
create a beautiful pink color and a pop of berry juiciness to this refreshing seltzer.
Distribution area: MI

September 4
DaVine – Sour Grape Ale (Label Art TBD)
6 pack bottles – 5.5% ABV
A lighter bodied sour golden ale made with pinot noir grape juice from Chateau Chantel on Old Mission
Peninsula. A perfume of fruity vinous aromas gathers at the top of the glass, released by the ample
amount of carbonation within. Strong wine-like flavors present tart, clean, and slightly dry qualities that
have an astringency similar to the tannins in wine, impacting the entire mouth from top to bottom. Noble
hop additions present wonderful earthy hop characteristics, complimenting the overall personality and
providing a mellow bitterness into the finish.
Distribution Area: MI, IL, OH, IN, WI, CO, FL

September 18
LOUD – Wet Hopped India Pale Ale
6 pack bottles – 5.5% ABV
LOUD is a wet-hopped IPA made with Southern Cross and Michigan Copper hops. Golden in color with a
slight haze and prominent frothy head, this beer has the aroma of a quintessential wet-hopped ale.
Leading with piney, floral, citrus, and tropical hop flavors blended with light biscuity notes from the malt,
LOUD is medium-bodied and finishes dry.
Distribution area: MI

 

About Short’s Brewing Company
Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short.
In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. The
brewery is known widely for their flagship and experimental brews including Soft Parade, Local’s Light,
and Huma Lupa Licious. Short’s prides themselves on producing fearlessly creative beers, handmade by
people who care in Northern Michigan.
Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in 2014 and
Beaches Hard Seltzer in 2019. Both brands push the boundaries of ingredients and fermentation
innovation to create unique, premium beverages.

 

reopening

Bellaire, Mich. – Following the Governor’s orders, Short’s Bellaire Pub will reopen this Friday, May 22 just in time for the holiday weekend. The Short’s team are going above and beyond government mandates for the safety of our staff and patrons as a result of COVID-19. 

The biggest change—moving to reservations only and limiting group sizes to 10 people or less. 

“We’re doing everything we can to keep our patrons and our staff safe. We want to thank everyone in advance for their patience and grace, and for adhering to our new rules. We reserve the right to refuse service to any guest that refuses to comply with our new normal.” Said Erin Kuethe, the General Manager at Short’s Pub. 

 

Guest Changes: 

– Guests will be only be allowed in the pub when they are dining, and are asked to remain home if 

they are, or have recently been sick 

– Guests will be legally required to wear a mask, unless they are at their table eating and drinking 

– Reservations only—Guests will be required to book online (see below for details) – QR Codes will be visible on-premise and take guests to an online menu 

No waiting areas—Guests encouraged to wait in vehicles or go for a walk while waiting for a text notification that their table is ready 

– Limit party sizes to groups of 10 or less 

– Take out window will remain open for growler fills, packaged product, and to go orders 

– Expanded take out menu options for large groups 

– Food and beverage delivery available for Bellaire addresses 

– Curbside pick up available in designated spots behind the pub 

Condiment caddies will be replaced with single serve salt, pepper, parmesan, and red pepper 

flakes—available upon request 

– *Some menu items are subject to change based on supply availability 

 

Pub Changes: 

– New Hours 

– Sun-Thur 11am-9pm – Friday & Saturday 11am-10pm 

– Moving to all single-use menus or laminated menus that are sanitized between guests 

– Dining room capacity has been reduced to less than 50% 

– At least 6 feet between each table

– X’s on the floor will indicate 6 foot separation 

– Removal of barstools, pool table, and gaming areas 

– Installation of plexiglass guards at the host stand and North bars 

– Each shift will have a designated cleaner to clean and sanitize work surfaces, shared surfaces, and bathrooms CONSTANTLY. This will go above and beyond normal sanitation practices. 

 

Short’s Mart Changes: 

– Shoppers will be legally required to wear a mask 

– Short’s Mart will be limited to 4 patrons at a time 

– Mart door will be used for Exit Only 

– Guests will be asked to not handle the merchandise 

– All Short’s Mart merch can be ordered online (see link below) 

– Tuesdays from 10am-12pm will be open for vulnerable guests, which currently include people over 60, pregnant women, and those with chronic conditions like heart disease, diabetes, and lung disease. 

 

Employee Practices: 

– Staff will be required to wear masks at all times 

– All employees are required to stay home if they are sick 

– All employees will have their temperature taken and complete the health departments questionnaire before beginning their shift 

– Silverware will be rolled using single-use gloves 

For Reservations visit: https://www.shortsbrewing.com/reservations/ 

For more information regarding the pub reopening, please visit our Rules/FAQ page: https://www.shortsbrewing.com/reservations/ 

 

 

About Short’s Brewing Company 

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. The brewery is known widely for their flagship and experimental brews including Soft Parade, Local’s Light, and Huma Lupa Licious. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan. 

Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in 2014 and Beaches Hard Seltzer in 2019. Both brands push the boundaries of ingredients and fermentation innovation to create unique, premium beverages.

short's fest

“Today is obviously a beautiful day,” said Eric Tranchell, Beer Liberator for Short’s Brewing Company.

August 5th was, in fact, a perfect day for the brewery’s annual Short’s Fest: blue skies, 70 degrees, and plenty of beer on tap. Held against the backdrop of the Elk Rapids production facility, it was a casual summer gathering compared to the spring rave of an anniversary that happens every April at the original pub and brewery in Bellaire.

short's fest

It had a different feel, first of all. It was still a celebration of Short’s beer, but everything was less frenzied, more contained and more intimate. It was like attending a neighbor’s backyard barbeque.

The production facility, more fondly known as the “pull barn,” has  become a spot for summer pit stops. Trying something new, Short’s opened its Elk Rapids grounds to patrons for casual evening eats, Short’s and Starcut Ciders beverages, and facility tours. It has been a great success and has bonded the company with the Elk Rapids community even further.

This more casual gathering was a breath of fresh air following the previous week’s announcement of Short’s new partnership with Lagunitas, which created quite a frenzy in the Michigan craft beer world.

The Short’s staff at the Elk Rapids celebration were generally excited and glad to be together for a night, serving beer and toasting another summer amidst local patrons.

“There are a lot of unknowns for Short’s right now, but Short’s has always been good with unknowns. It just means a lot of possibilities,” said Tranchell.

Owner Joe Short was spotted scaling one of the beer trucks, maybe to better take in the crowd and enjoy the festivities.

“We never imagined Short’s was going to be this big,” said Tranchell, “and now we have a big family to take care of—and I mean every Short’s employee. And Joe himself has told me that he is responsible for every person here. He wants to know everyone is taken care of, from top to bottom.”

That united front of Short’s staff—their family—was what made the atmosphere of Short’s Fest so relaxed and welcoming.

“Short’s Fest is the pinnacle of summer,” said Emily Sullivan, marketing communication associate for the company.

Short’s beers and Starcut Ciders flowed from multiple stations on the fest grounds. Favorites of the evening were Always on Vacation, a beautiful and simple session IPA, and Gose Good With Wood, a French oak passion fruit Gose that was a perfect blend of tart, salty, and fruity. Fest-goers also had the opportunity to purchase the specialty bomber release of She Uses Tangerine, a Belgian Strong Ale made with tangerines.

short's fest

Music for the night featured Red Herring, The Mark Lavengood Band, The Go Rounds, and Joe Hertler & the Rainbow Seekers.

Short’s Fest always takes place in conjunction with Elk Rapids Harbor Days, and tonight the last call for beer coincided with the town’s fireworks display over the harbor.

Short’s Brewing Company has lived by the mantra, “stay awesome hungry” over their 13 years of existence.

“Tonight,” Sullivan said, “I feel ‘awesome fed.’”

 

Photography: Kaitlyn Rickman

Joe Short

Elk Rapids, Michigan – Short’s Brewing Company of Bellaire, MI has announced plans to distribute its beer and Starcut Ciders outside of Michigan. The brewery, founded by Joe Short in 2004, has distributed only to the state of Michigan since opening its production facility in 2009.
Short’s, known for its tasty experimental beers and “Michigan only, Michigan forever” sales philosophy, now asks fans to consider a saying often used in their brewery: “The only thing that stays the same is change.”
In a letter addressed to friends of Short’s, Joe Short said the decision to move away from the company’s Michigan only sales philosophy was not an easy one.
Joe Short
“I am at a crossroads because of our company growth and the ongoing expansion of our industry in Michigan. I have an amazing product, capacity to brew more beer, and a badass crew working hard in Northern Michigan to consider. We want to continue to grow and do awesome stuff, but we don’t want to sell out to investors or another brewery. In order to do what is right for our company and our community, we will begin to sell our beer outside the state of Michigan,” Short said in the letter.
Short’s feels a responsibility to make decisions that help the company continue to excel at providing for their staff, investing in their community, and pushing the boundaries of creativity in their craft, the brewery said in a press release.
In 2015, Short’s increased their distribution in Michigan by 24.2%. With the Michigan craft beer scene thriving and shelf space getting tighter, Short’s decided to implement a plan that would allow for sustained growth amidst the increasingly crowded market.
“My role is to ensure that we continue to thrive as a business and take care of our staff. We currently have both the capacity and the personnel to sell more beer and cider than just the Michigan market, without compromising the quality of service to our home state,” Short said.
Out of state distribution will begin February 5th. For more information, visit https://www.shortsbrewing.com/

Joe Short

Elk Rapids, Michigan – Short’s Brewing Company of Bellaire, MI has announced plans to distribute its beer and Starcut Ciders outside of Michigan. The brewery, founded by Joe Short in 2004, has distributed only to the state of Michigan since opening its production facility in 2009.

Short’s, known for its tasty experimental beers and “Michigan only, Michigan forever” sales philosophy, now asks fans to consider a saying often used in their brewery: “The only thing that stays the same is change.”

In a letter addressed to friends of Short’s, Joe Short said the decision to move away from the company’s Michigan only sales philosophy was not an easy one.

Joe Short

“I am at a crossroads because of our company growth and the ongoing expansion of our industry in Michigan. I have an amazing product, capacity to brew more beer, and a badass crew working hard in Northern Michigan to consider. We want to continue to grow and do awesome stuff, but we don’t want to sell out to investors or another brewery. In order to do what is right for our company and our community, we will begin to sell our beer outside the state of Michigan,” Short said in the letter.

Short’s feels a responsibility to make decisions that help the company continue to excel at providing for their staff, investing in their community, and pushing the boundaries of creativity in their craft, the brewery said in a press release.

In 2015, Short’s increased their distribution in Michigan by 24.2%. With the Michigan craft beer scene thriving and shelf space getting tighter, Short’s decided to implement a plan that would allow for sustained growth amidst the increasingly crowded market.

“My role is to ensure that we continue to thrive as a business and take care of our staff. We currently have both the capacity and the personnel to sell more beer and cider than just the Michigan market, without compromising the quality of service to our home state,” Short said.

Out of state distribution will begin February 5th. For more information, visit https://www.shortsbrewing.com/

https://player.vimeo.com/video/127611326

Short’s Brewing Company celebrated its 11th year of business in Bellaire during their anniversary party on Saturday. Ticket holders to the sold out event flooded the Bridge Street to partake in the festivities. Where last year’s party celebrated ten years of steady growth, this year’s celebration turned the focus back to the future, and what the brewery hopes to accomplish in the decade to follow.

“This day is just packed with a lot of emotion,” said owner Joe Short.

Along with the stresses that come with throwing a party for thousands of guests (which Short was grateful to say were allayed by the brewery’s dedicated staff), Short’s mind was on the weight of the brewery’s future endeavors. Short’s sights are shifting from growing the brewery to giving back to the communities of Bellaire and the state of Michigan.

“Once the growth part [of running the brewery] is done, I think the management of the company will be easier, and then we can put our energies not in growing the brewery, but in growing the community,” said Short.

Part of that effort began right with the anniversary party, which doubled as a fundraiser for the Bellaire Downtown Development Authority (DDA). Fifty percent of the profits from the party were donated to the DDA with the aim of improving the village’s infrastructure and growing businesses.

Those who attended contributed to this effort by enjoying 16-ounce pours of 20 different brews, seven of which were limited releases made especially for the anniversary party, as well as 10 different Starcut ciders. Attendees also had access to a bottled specialty release — an imperial gose called “The Creepster” brewed with apricot, orange, lemongrass, pink Himalayan sea salt and coriander. Food was available via a number of local food trucks as well as a special menu in the Short’s pub. All of the above boasted long lines of demanding attendees throughout the six-hour duration of the party.

Local bands The Accidentals, Vulfpeck and Greensky Bluegrass provided tunes. They performed on a colossal stage with dazzling lights, and could be heard throughout the entire grounds of the party, even over the roar of thousands of conversations.

In between the entertainment, Short delivered his State of the Brewery address. Short’s speech followed a video that riffed off of the 1985 film “Back to the Future.” After the video, Short came up on stage with his young son Simon, who adorably checked the mic before Short began his speech.

“He has no idea he’s in training right now,” joked Short.

Short went on to express gratitude for everyone who played an integral role in the success of the anniversary party (including a quick shout out to “planet earth and the milky way galaxy” for providing the day’s beautiful weather) as well as the success of the brewery over the last 11 years. Then he broke down the brewery’s success in numbers.

In the last eleven years, the brewery has experienced a 4,210 percent growth in sales, and a 2,083 percent growth in number of employees (making Short’s one of the top ten employers in Antrim County). Short’s has brewed 29 million pints of almost 400 different kinds of beer, 136 of which were made in the last year. Needless to say, in the last decade Short’s Brewing Company has experienced exponential growth internally, not to mention the numerous ways in which it has contributed to the surrounding community.

Short’s focus then shifted to the brewery’s goals for the future. The hope for the years to come is for the brewery to “stay awesome hungry.”

“Not only do I want to leave this place and planet earth in better shape than when we found it,” Short said, lifting his gaze from his notes to look deliberately at the audience. “I believe it is our responsibility.”

In the next years, Short’s will continue to increase the scope of its operations, including expanding its pub space and merchandise mart, while still remaining “Michigan only, Michigan forever.” As the company grows, its intent is to give back to the community and state which facilitated that growth.

https://player.vimeo.com/video/127611326
Short’s Brewing Company celebrated its 11th year of business in Bellaire during their anniversary party on Saturday. Ticket holders to the sold out event flooded the Bridge Street to partake in the festivities. Where last year’s party celebrated ten years of steady growth, this year’s celebration turned the focus back to the future, and what the brewery hopes to accomplish in the decade to follow.
“This day is just packed with a lot of emotion,” said owner Joe Short.
Along with the stresses that come with throwing a party for thousands of guests (which Short was grateful to say were allayed by the brewery’s dedicated staff), Short’s mind was on the weight of the brewery’s future endeavors. Short’s sights are shifting from growing the brewery to giving back to the communities of Bellaire and the state of Michigan.
“Once the growth part [of running the brewery] is done, I think the management of the company will be easier, and then we can put our energies not in growing the brewery, but in growing the community,” said Short.
Part of that effort began right with the anniversary party, which doubled as a fundraiser for the Bellaire Downtown Development Authority (DDA). Fifty percent of the profits from the party were donated to the DDA with the aim of improving the village’s infrastructure and growing businesses.
Those who attended contributed to this effort by enjoying 16-ounce pours of 20 different brews, seven of which were limited releases made especially for the anniversary party, as well as 10 different Starcut ciders. Attendees also had access to a bottled specialty release — an imperial gose called “The Creepster” brewed with apricot, orange, lemongrass, pink Himalayan sea salt and coriander. Food was available via a number of local food trucks as well as a special menu in the Short’s pub. All of the above boasted long lines of demanding attendees throughout the six-hour duration of the party.
Local bands The Accidentals, Vulfpeck and Greensky Bluegrass provided tunes. They performed on a colossal stage with dazzling lights, and could be heard throughout the entire grounds of the party, even over the roar of thousands of conversations.
In between the entertainment, Short delivered his State of the Brewery address. Short’s speech followed a video that riffed off of the 1985 film “Back to the Future.” After the video, Short came up on stage with his young son Simon, who adorably checked the mic before Short began his speech.
“He has no idea he’s in training right now,” joked Short.
Short went on to express gratitude for everyone who played an integral role in the success of the anniversary party (including a quick shout out to “planet earth and the milky way galaxy” for providing the day’s beautiful weather) as well as the success of the brewery over the last 11 years. Then he broke down the brewery’s success in numbers.
In the last eleven years, the brewery has experienced a 4,210 percent growth in sales, and a 2,083 percent growth in number of employees (making Short’s one of the top ten employers in Antrim County). Short’s has brewed 29 million pints of almost 400 different kinds of beer, 136 of which were made in the last year. Needless to say, in the last decade Short’s Brewing Company has experienced exponential growth internally, not to mention the numerous ways in which it has contributed to the surrounding community.
Short’s focus then shifted to the brewery’s goals for the future. The hope for the years to come is for the brewery to “stay awesome hungry.”
“Not only do I want to leave this place and planet earth in better shape than when we found it,” Short said, lifting his gaze from his notes to look deliberately at the audience. “I believe it is our responsibility.”
In the next years, Short’s will continue to increase the scope of its operations, including expanding its pub space and merchandise mart, while still remaining “Michigan only, Michigan forever.” As the company grows, its intent is to give back to the community and state which facilitated that growth.

Short’s Brewing Company announced its “$3 million band aid” on Wednesday. 

The company purchased two acres next to its existing production facility in Elk Rapids, which will help Short’s begin construction this summer on new brewing facilities. The brewery also bought a new water treatment system and bottling line.

Although there has been focus on the brewery’s recently announced $1.2 million expansion to its Bellaire pub, COO Matt Drake said the production facility upgrade will be crucial to the company’s growth.

“It’s part of a solution to the issue that we bumped into of maxing out our brewery,” Drake said. “We got as big as we could and we didn’t think we’d get to that point.” 

Even with their mission of distributing in Michigan, the demand keeps growing at a quick rate, Drake said. Last year, the company brewed roughly 30,000 barrels, a sharp incline from when the production facility opened in 2009, as production volume has grown more than 30 percent each of the past five years. The facility underwent a $2 million expansion in 2012. 

The new bottling line was designed by Krones, and will be an upgrade to its current “hodgepodge system.” It will fill 150 bottles a minute, a 300 percent improvement to the current filler. It’s been a $1.55 million project and will be operation on May 1.

The second addition is a 150,000 gallon aerobic wastewater pre-treatment system. The buy was to help ease the brewery’s effect on Elk Rapids, Drake said. 

“We’re making so much beer, the waste water has to go somewhere,” he said. “So, we’ll put it in a pre-treatment center and deliver clean water to our village here in Elk Rapids.”

That water reuse will add to the system already in place that send its beer byproducts to the Freemont Community Digester which converts it into useable fuel. “So what will be generated from our brewing is clean what that we deliver and energy,” Drake said.

The moves will ensure they can continue to provide Elk Rapids with jobs and a community-based manufacturing business.

“There’s been a decade or more of continued growth on that site,” he said. “This is a really exciting announcement because it means we can stay here. We can build a campus.