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great american beer festival

LANSING, Mich.—Seven members of the Michigan Brewers Guild brought home a total of nine medals at the Great American Beer Festival (GABF) Competition, in Denver, Colorado—the largest commercial beer competition in the world, presented by the Brewers Association.  Michigan-based Rockford Brewing Company was recognized as the “Small Brewpub and Small Brewpub Brewer of the Year”

In all, 293 medals were presented in 98 unique beer categories covering 161 different beer styles (including all subcategories). Winners were chosen out of 7,923 competition entries from 2,217 breweries in 50 states plus Washington, D.C. (a 15 percent and 24 percent increase respectively from the 7,301 entries and 1,783 breweries in 2016). The competition took place in six sessions over a period of three days and was judged by 276 beer experts from 13 countries, including the U.S.

great american beer festival

 

Michigan Brewers Guild members received the following awards:

GOLD

  • Barrel Aged Sweet Potato SouthNorte Rye, Odd Side Ales, Grand Haven
  • Shipfaced, Silver Harbor Brewing Co., Saint Joseph

SILVER

  • Aphrodisiac Chocolate Pomegranate Imperial Stout, Cranker’s Brewery, Big Rapids
  • Rye Hipster Brunch Stout, Odd Side Ales, Grand Haven
  • Sheehan’s Stout, Rockford Brewing Co., Rockford

BRONZE

  • Antwerp’s Placebo, Batch Brewing Co., Detroit
  • Rogue River Brown, Rockford Brewing Co., Rockford
  • Passionfruit Gose, Perrin Brewing Co., Comstock Park
  • Pilgrim’s Dole, New Holland Brewing Co., Holland

 

 

The Great American Beer Festival is the granddaddy of all U.S. beer festivals, offering the largest collection of U.S. beer ever assembled. The judging panel awards gold, silver or bronze medals that are recognized around the world as symbols of brewing excellence. These awards are among the most coveted in the industry and heralded by the winning brewers in their national advertising.

The Michigan Brewers Guild is the network of innovative and passionate brewers that serves as the recognized advocate for the Michigan craft beer industry. The mission of the Michigan Brewers Guild is to promote and protect the Michigan craft beer industry with an overarching goal to help craft beer acquire 20% of the market by 2025.

great american beer festival

Michigan’s thriving brewing industry conservatively contributes more than $144 million in wages with a total economic contribution of more than $600 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its claim as “The Great Beer State.”

 

Detroit, MI: Two breweries along the Detroit and Windsor riverfront, Batch Brewing Company (Detroit, MI, USA) and Motor Craft Ales (Windsor, ON, Canada), have released their latest collaboration beer, Under the Spreading Chestnut Tree. The rosemary and chestnut pale ale is brewed with Michigan malt and chestnuts. Motor City Malthouse’s German-style malt and Treeborn’s chestnuts are accompanied with a clean yeast profile, allowing the rosemary’s herbal and piney qualities to shine, while the chestnut sweetness provides depth to the beer.

The name of the beer, Under the Spreading Chestnut Tree, comes from the first part of the seventh chapter of George Orwell’s novel, 1984. It reads as;

“Under the spreading chestnut tree

I sold you and you sold me:

There lie they, and here lie we

Under the spreading chestnut tree.”

“The collaboration beer symbolizes a place where revolutionaries, patriots, and lovers of craft beer can come together,” said Stephen Roginson Owner of Batch Brewing Company. “No walls, only bridges and tunnels. No irony, only ideals and art.”

This is the second collaboration beer Batch Brewing Company and Motor Craft Ales have crafted and according to the owners of both breweries, there will be many more in the future.

“For us these collaboration beers really celebrate what our countries share, in terms of both beer and culture,” said Gino Gesuale, Owner of Motor Craft Ales.

 

Detroit, Mich — In the days leading up to Kalamazoo Beer Week, the Feelgood Tap, along with fundraising partner HopCat, are hosting the first ever Feelgood Tap Takeover. Ten breweries from throughout the state will each be featuring two different beers during the event, set to take place January 11th at the newest HopCat location in Kalamazoo.

“We’re both thrilled and grateful that HopCat was willing to host the event. They’ve been great partners since joining our efforts early in 2016,” said Stephen Roginson, founder of the Feelgood Tap, as well as Detroit brewery Batch Brewing Company. “This is a fun way to not only highlight the great beer being made by our partners, but to generate more awareness about the Feelgood Tap and its mission.”

feelgood tap

This month, the Feelgood Tap is raising money for THAW, The Heat and Warmth Fund. Every establishment’s Feelgood Tap contribution will go towards helping THAW provide utility assistance for Michigan residents in need.

feelgood tapThe Feelgood Tap is a 501c3 started in 2016. Shortly after Batch Brewing Company won Hatch Detroit and opened its doors in 2015, it started an in-house initiative called the Feelgood Tap, where they partnered with a different nonprofit every month, contributing a portion of sales from one specific beer for the month. Less than a year after beginning the initiative, they made the Feelgood Tap a 501c3, allowing other breweries, bars, and restaurants to participate, helping to grow the fundraising efforts.

The complete list of Feelgood Tap establishments:

Ascension, Batch Brewing Company, Brewery Ferment, Bridge Street Tap Room, Clubhouse BFD, Drafting Table Brewing Company, Falling Down Beer Company, Green Dot Stables, Grand Rapids Brewing Company, HopCat Ann Arbor, HopCat Detroit, HopCat East Lansing, HopCat Grand Rapids, HopCat Kalamazoo, Jolly Pumpkin Ann Arbor, Jolly Pumpkin Detroit, Jolly Pumpkin Dexter, Jolly Pumpkin Traverse City, Kickstand Brewing Company, Kuhnhenn Brewery Warren, Kuhnhenn Brewery Clinton Twp, Lansing Brewing Company, La Rondinella, Motor City Brewing Works, One Eyed Betty’s, Pete’s Place, River Rouge Brewery, River’s Edge Brewing Company, Slow’s BBQ Detroit, Tap 30, TriCity Brewing Company.

jolly pumpkin

Zwanze Day is a fictitious holiday created by Jean Van Roy, owner and brewmaster of Brasserie Cantillon. His intention is to celebrate and honor the playful spirit of the people of the Flanders region in Belgium, where the word “zwanze” describes a good-natured type of humor.

Each year Van Roy blends a batch of a special lambic creation and bestows a keg of it upon locations deemed suitable. There may be no better place on earth for such an honor than Jolly Pumpkin Artisan Ales in Dexter, where whimsy is an ingredient in each brew.

This year, only 60 locations throughout the world were chosen to participate. Each one tapped their keg simultaneously, coinciding with Cantillon’s tapping in Brussels which equated to 3 p.m. in our Eastern Time Zone. A toast was made with Ron and Laurie Jeffries, the duo driving the success of the hosting business. It was the first time any place in Michigan had been given the opportunity to host the event. With some luck it won’t be the last, but not all event sites are chosen for repeats in subsequent years.

Perhaps the outstanding efforts of the staff of Jolly Pumpkin, and distributor Mike Turriff of M4 CIC, will be rewarded again. They curated a world-class festival unlike any other location fortunate enough to land a celebratory keg. The brewery grounds hosted a nearly full capacity crowd, in spite of some unexpected backlash over the price of admission. Aficionados who were willing and able to invest in attending had access to over 50 beers from more than 20 breweries rarely, if ever, found in Michigan.

Good weather held out in spite of the dark clouds on the skyline and occasional threatening rumbles of thunder. Smiles and good attitudes were found all around. “I think it’s probably one of the most well run beer fests I’ve been to, with a great low-key crowd,” said Courtney Satko. She decided to attend after weighing the financial cost of her ticket with the benefits, ultimately figuring the proceeds being given to the Feelgood Tap project was worth it as much as the beer selection was.jolly pumpkin

Executive Director of Feelgood Tap, Stephen Roginson, was happy to participate and generate awareness of what his charity does with the funds raised. It began in-house at Batch Brewing Company in March 2015 as a partnership with the Multiple Sclerosis Society to do work that was near and dear to Roginson, a founder of Batch, whose mother battles MS. Since receiving their 501(c)(3) status less than one year ago, the project has evolved to support a different cause each month and has attracted involvement from nearly 30 establishments that host a dedicated tap. “This is the first time that we’ve partnered on an event,” said Roginson. The charity’s recipient for the month of October, including Zwanze Day, will be the Michigan Humane Society.

According to Cantillon’s van Roy, this year’s Zwanze beer is a two-year-old Lambic aged on a mix of 82% raspberries, 18% blueberries, and .05% bourbon vanilla beans at a rate of 300 grams of fruit per liter. That’s approximately 10.5 ounces of fruit in 32 ounces of Lambic when converted to American standard measurements, a generous and expensive endeavor that resulted in a luscious deep pink beer that pleased the palates of guests.

Laurie Jeffries, Brewery Director at Jolly Pumpkin, said her husband Ron “mentioned to Shelton Brothers a few years ago that it’d be really cool to get a Zwanze Day, and he just put it out to the universe. We got notification earlier this year that there was a possibility; that we were on the list.” In August they were notified they were definitely a selected location, but it wasn’t clear there would be enough beer to send a keg until a few weeks before the big event. Luckily it was allocated to them and arrived along with four more of Cantillon’s coveted beers.

jolly pumpkin

Ron Jeffries, whose title at Jolly Pumpkin is Chief Squeegee Operator/Brewer, can’t recall when he had his first Cantillon, but remembers it was not at all what he was expecting. Eventually he met Jean Van Roy at a Shelton Brothers festival and “was so starstruck I couldn’t talk. I could barely smile, swallow, and nod. Seeing him blending last year (at the festival), I was literally blown away by his blending skills and palate. I blend beers almost every day and was just floored. He’s a master, without a doubt. For him to choose us as one of the 60 places in the world to serve this special Zwanze beer is a huge honor for me personally,” he said.

Similar to Ron Jeffries’ respect for Jean Van Roy, Arizona Wilderness Brewing Company founder Jonathan Buford expressed his admiration for Jeffries. “Ron’s cool and Ron likes us, and you run with that when Ron likes you! You just do. It’s like the cheerleader in high school you don’t know why she likes you but you’re gonna like her back. If she invites you to a party you go with her,” he quipped when explaining their long trek from Gilbert, half an hour southeast of Phoenix. The two also met at a Shelton Brothers festival, but it wasn’t until a second encounter at Anchorage Brewing Company‘s Culmination event that they bonded. Patrick Ware, partner and brewer, said it happened when Buford blurted out “I hope I never see you again” to Jeffries as they parted and instead of being offended he turned around and told him it was one of the funniest things he had ever heard. Buford admits he doesn’t know where the idea to say that came from but he’s glad it happened. “He appreciates people who don’t take this too seriously, like him,” he speculated.

Revelry Brewing Company of Charleston, South Carolina is setting their sights on eventually producing enough beer to distribute in Michigan. For Jay Daratony, Revelry’s “janitor”, participating in Zwanze Day at Jolly Pumpkin was a homecoming of sorts. He’s originally from Dexter and still has family in the area.

Head brewer Ryan Coker spoke about their new barrel cellar coming online soon with up to 300 barrels and 12 foeders that will hopefully increase production to a point where they can share it here.

jolly pumpkin

“We want to do it (distribute) in the right pockets I guess so to speak, put it in the right hands,” he said, implying Michigan beer lovers are capable of appreciating it.

The Revelry crew enjoyed their visit for Zwanze Day. Coker joked “What’s cool about Dexter is I had a checklist and it was to catch a fish, ride a horse, shoot a gun, and drive a four-wheeler, and I checked all the boxes today and still made it to the beer fest on time!” Sean Fleming, a Revelry partner, added “This is fun, it’s a total honor for us.”

That’s a sentiment shared by nearly everyone who was fortunate enough to be present for the first of what many hope will become an annual tradition in Dexter.

 

Photography: Steph Harding

jolly pumpkin

Zwanze Day is a fictitious holiday created by Jean Van Roy, owner and brewmaster of Brasserie Cantillon. His intention is to celebrate and honor the playful spirit of the people of the Flanders region in Belgium, where the word “zwanze” describes a good-natured type of humor.
Each year Van Roy blends a batch of a special lambic creation and bestows a keg of it upon locations deemed suitable. There may be no better place on earth for such an honor than Jolly Pumpkin Artisan Ales in Dexter, where whimsy is an ingredient in each brew.


This year, only 60 locations throughout the world were chosen to participate. Each one tapped their keg simultaneously, coinciding with Cantillon’s tapping in Brussels which equated to 3 p.m. in our Eastern Time Zone. A toast was made with Ron and Laurie Jeffries, the duo driving the success of the hosting business. It was the first time any place in Michigan had been given the opportunity to host the event. With some luck it won’t be the last, but not all event sites are chosen for repeats in subsequent years.
Perhaps the outstanding efforts of the staff of Jolly Pumpkin, and distributor Mike Turriff of M4 CIC, will be rewarded again. They curated a world-class festival unlike any other location fortunate enough to land a celebratory keg. The brewery grounds hosted a nearly full capacity crowd, in spite of some unexpected backlash over the price of admission. Aficionados who were willing and able to invest in attending had access to over 50 beers from more than 20 breweries rarely, if ever, found in Michigan.

Good weather held out in spite of the dark clouds on the skyline and occasional threatening rumbles of thunder. Smiles and good attitudes were found all around. “I think it’s probably one of the most well run beer fests I’ve been to, with a great low-key crowd,” said Courtney Satko. She decided to attend after weighing the financial cost of her ticket with the benefits, ultimately figuring the proceeds being given to the Feelgood Tap project was worth it as much as the beer selection was.jolly pumpkin
Executive Director of Feelgood Tap, Stephen Roginson, was happy to participate and generate awareness of what his charity does with the funds raised. It began in-house at Batch Brewing Company in March 2015 as a partnership with the Multiple Sclerosis Society to do work that was near and dear to Roginson, a founder of Batch, whose mother battles MS. Since receiving their 501(c)(3) status less than one year ago, the project has evolved to support a different cause each month and has attracted involvement from nearly 30 establishments that host a dedicated tap. “This is the first time that we’ve partnered on an event,” said Roginson. The charity’s recipient for the month of October, including Zwanze Day, will be the Michigan Humane Society.
According to Cantillon’s van Roy, this year’s Zwanze beer is a two-year-old Lambic aged on a mix of 82% raspberries, 18% blueberries, and .05% bourbon vanilla beans at a rate of 300 grams of fruit per liter. That’s approximately 10.5 ounces of fruit in 32 ounces of Lambic when converted to American standard measurements, a generous and expensive endeavor that resulted in a luscious deep pink beer that pleased the palates of guests.
Laurie Jeffries, Brewery Director at Jolly Pumpkin, said her husband Ron “mentioned to Shelton Brothers a few years ago that it’d be really cool to get a Zwanze Day, and he just put it out to the universe. We got notification earlier this year that there was a possibility; that we were on the list.” In August they were notified they were definitely a selected location, but it wasn’t clear there would be enough beer to send a keg until a few weeks before the big event. Luckily it was allocated to them and arrived along with four more of Cantillon’s coveted beers.
jolly pumpkin
Ron Jeffries, whose title at Jolly Pumpkin is Chief Squeegee Operator/Brewer, can’t recall when he had his first Cantillon, but remembers it was not at all what he was expecting. Eventually he met Jean Van Roy at a Shelton Brothers festival and “was so starstruck I couldn’t talk. I could barely smile, swallow, and nod. Seeing him blending last year (at the festival), I was literally blown away by his blending skills and palate. I blend beers almost every day and was just floored. He’s a master, without a doubt. For him to choose us as one of the 60 places in the world to serve this special Zwanze beer is a huge honor for me personally,” he said.
Similar to Ron Jeffries’ respect for Jean Van Roy, Arizona Wilderness Brewing Company founder Jonathan Buford expressed his admiration for Jeffries. “Ron’s cool and Ron likes us, and you run with that when Ron likes you! You just do. It’s like the cheerleader in high school you don’t know why she likes you but you’re gonna like her back. If she invites you to a party you go with her,” he quipped when explaining their long trek from Gilbert, half an hour southeast of Phoenix. The two also met at a Shelton Brothers festival, but it wasn’t until a second encounter at Anchorage Brewing Company‘s Culmination event that they bonded. Patrick Ware, partner and brewer, said it happened when Buford blurted out “I hope I never see you again” to Jeffries as they parted and instead of being offended he turned around and told him it was one of the funniest things he had ever heard. Buford admits he doesn’t know where the idea to say that came from but he’s glad it happened. “He appreciates people who don’t take this too seriously, like him,” he speculated.

Revelry Brewing Company of Charleston, South Carolina is setting their sights on eventually producing enough beer to distribute in Michigan. For Jay Daratony, Revelry’s “janitor”, participating in Zwanze Day at Jolly Pumpkin was a homecoming of sorts. He’s originally from Dexter and still has family in the area.
Head brewer Ryan Coker spoke about their new barrel cellar coming online soon with up to 300 barrels and 12 foeders that will hopefully increase production to a point where they can share it here.
jolly pumpkin
“We want to do it (distribute) in the right pockets I guess so to speak, put it in the right hands,” he said, implying Michigan beer lovers are capable of appreciating it.
The Revelry crew enjoyed their visit for Zwanze Day. Coker joked “What’s cool about Dexter is I had a checklist and it was to catch a fish, ride a horse, shoot a gun, and drive a four-wheeler, and I checked all the boxes today and still made it to the beer fest on time!” Sean Fleming, a Revelry partner, added “This is fun, it’s a total honor for us.”
That’s a sentiment shared by nearly everyone who was fortunate enough to be present for the first of what many hope will become an annual tradition in Dexter.
 
Photography: Steph Harding

Detroit, MI — All of the breweries in Detroit, including Atwater Brewery, Batch Brewing Company, Brew Detroit, Detroit Beer Company, Granite City, Motor City Brewing Works, and Traffic Jam and Snug have again partnered in collaboration to celebrate the burgeoning beer industry in Detroit, as well as the Michigan Brewers Guild Fall Beer Festival in Detroit’s Eastern Market on October 21 and 22.

detroit beer experiment

The Detroit Beer Experiment brings together all of the breweries in Detroit to collaborate on a beer theme, which changes every year. Each brewery creates a beer based on the theme and debuts that beer in their taproom, as well as at the Fall Festival in Eastern Market.

This year, each brewery is pairing with non-beer food or drink purveyors from across Detroit to create a collection of food-inspired beer collaborations. All of the beers are made with ingredients or inspired by these non-beer establishments.

Batch Brewing Company has partnered with Bon Bon Bon to create a dessert- inspired after-dinner beer called ‘Tres Bon’, as well as a special beer and bon bon-pairing event on November 21st.

“Bons and beer go together like bons and beer!” said Alexandra Clark, founder of Bon Bon Bon. “We’ve had so much fun collaborating with Batch Brewing Company for the Detroit Beer Experiment and can’t wait for our pairing event.”

Brew Detroit has partnered with three establishments to make three different beers: Mystery Beer (sumac wit) for Green Dot Stables, an English Bitter for Huron Room, and an experimental Ponzu Pilsner, brewed with barrel aged fish sauce for Johnny Noodle King.

“The beer enthusiast ownership of Green Dot Stables, Johnny Noodle King and Huron Room, having known Robert Orler (Brew Detroit) for years, has been looking forward to this type of collaboration. To say we’re excited about these beers would be an understatement,” said Jacques Driscoll.

Atwater has partnered with Slow’s BarBQ to create ‘Smokebox’, a malty smoked ale featuring pilsner malt smoked at Slow’s facility in Midtown.

“Great with BBQ or perfect on its own, like bacon dipped in a glass,’ said Tara Garrity from Slows BBQ.

Detroit Beer Co has partnered with Sweet Potato Sensations on a ‘Sweet Potato Porter’ that includes spiced sweet potato puree Sweet Potato Sensations.

Granite City has partnered with Anthology Coffee to create a coffee infused lager.

Motor City Brewing Works has partnered with GoGo’s Hawaiian Street food to create ‘Gogo’s Coconut Porter’ made with roasted coconut.

Traffic Jam and Snug has partnered with Avalon Bakery to brew a Carrot Cake Dubbel beer called ‘Don’t Care at All’ inspired by Avalon’s vegan Carrot Cake.

“We’re excited to see the growth of the Detroit Beer Experiment in 2016, with the inclusion of Traffic Jam and Snug and Granite City. The nature of the craft beer industry is incredibly collaborative, so this annual partnership is not only natural, but a highlight of what we do every year,” said Stephen Roginson, cofounder of Batch Brewing Company in Corktown.

The Detroit Beer Experiment will debut at each brewery on Thursday, October 20th and will be featured at the Michigan Brewers Guild Fall Beer Festival in Eastern Market on Friday October 21st and Saturday October 22nd.

 

feelgood tap

Detroit, Mich. – “The Feelgood Tap,” a startup 501(c)3 nonprofit organization, looks to harness the power of a pint to raise and deploy financial resources to other nonprofits and charities statewide.

“The original idea behind The Feelgood Tap began in 2015 as an initiative to give back to the community we serve around Batch Brewing Company (Corktown neighborhood) in Detroit,” said Stephen Roginson, founder and head brewer, Batch Brewing Company, and executive director and founder, The Feelgood Tap.

“Each month, The Feelgood Tap features a special beer at Batch Brewing Company and a portion of the purchase price is donated to a designated charity of our choice,” he said. “We’ve donated to a number of small and large charities serving the Corktown Neighborhood and the greater Detroit area. The National Multiple Sclerosis Society Michigan Chapter was the very first Feelgood Tap partner.

We look forward to continue building on this partnership, growing the ability to impact their organization, as well as many others.”

feelgood tapThe Feelgood Tap, after a year as an in-house initiative, has transitioned into a registered nonprofit 501(c)3 with a mission to expand and replicate its model to coordinate with other craft breweries, taprooms, and beer-bars throughout Michigan who are interested in supporting nonprofits in their communities.

At the beginning of the year, The Feelgood Tap recruited officers and a board of directors to help in the formation of the nonprofit, cultivate new relationships statewide of craft beer makers and taprooms, and to begin the process of introducing the organization to charitable partners and its mission throughout Michigan.

The mechanics and mission of The Feelgood Tap looks to recruit craft beer establishments from across the state to designate a beer once a month as a “Feelgood Tap” and donate $1 from the sale of every “Feelgood Tap” pint. The revenue collected from every participating Feelgood Tap establishment is then forwarded to The Feelgood Tap, which will deploy funds to statewide nonprofit partners,” added Roginson. In addition, four times a year, every establishment will have the opportunity to choose their own local nonprofit, impacting their immediate community; and quarterly, participating establishments will partner together to help a regional nonprofit.

The goal is to scale small contributions, working collaboratively within the craft beer industry, affecting change with local, regional, and statewide nonprofits throughout Michigan.

Falling Down Beer Company in Warren has also signed on to participate in Feelgood Tap launch. Proceeds from The Feelgood Tap at Falling Down Beer Company will also be donated to the National Multiple Sclerosis Society during the month of April.

“Stephen and The Batch Brewing Company are such a true representation of the resurgence in the Detroit area. Their creativity, foresight and dedication to the communities in which they serve are evident in everything they do,” said Elana Sullivan, president of the National Multiple Sclerosis Society, Michigan Chapter.

“The idea for the Feelgood Tap is brilliant and we are very proud to be its benefactor during the month of April. Cheers to you Stephen!”

The Feelgood Tap to benefit the National Multiple Sclerosis Society, Michigan Chapter will kick off with a party at Batch Brewing Company (located at 1400 Porter Street in Detroit) on Wednesday, April 6 from 5:00 p.m. – 8:00 p.m. The event is open to the public to attend. Two dollars from every beer sold from the designated Feelgood Tap at the event, and for the entire month of April, will be donated to the Society to support MS research and services for the more than 18,000 people living with MS in Michigan. There will be prizes and lots of Feelgood fun for all at the kick-off event.

feelgood tap
Detroit, Mich. – “The Feelgood Tap,” a startup 501(c)3 nonprofit organization, looks to harness the power of a pint to raise and deploy financial resources to other nonprofits and charities statewide.
“The original idea behind The Feelgood Tap began in 2015 as an initiative to give back to the community we serve around Batch Brewing Company (Corktown neighborhood) in Detroit,” said Stephen Roginson, founder and head brewer, Batch Brewing Company, and executive director and founder, The Feelgood Tap.
“Each month, The Feelgood Tap features a special beer at Batch Brewing Company and a portion of the purchase price is donated to a designated charity of our choice,” he said. “We’ve donated to a number of small and large charities serving the Corktown Neighborhood and the greater Detroit area. The National Multiple Sclerosis Society Michigan Chapter was the very first Feelgood Tap partner.
We look forward to continue building on this partnership, growing the ability to impact their organization, as well as many others.”
feelgood tapThe Feelgood Tap, after a year as an in-house initiative, has transitioned into a registered nonprofit 501(c)3 with a mission to expand and replicate its model to coordinate with other craft breweries, taprooms, and beer-bars throughout Michigan who are interested in supporting nonprofits in their communities.
At the beginning of the year, The Feelgood Tap recruited officers and a board of directors to help in the formation of the nonprofit, cultivate new relationships statewide of craft beer makers and taprooms, and to begin the process of introducing the organization to charitable partners and its mission throughout Michigan.
The mechanics and mission of The Feelgood Tap looks to recruit craft beer establishments from across the state to designate a beer once a month as a “Feelgood Tap” and donate $1 from the sale of every “Feelgood Tap” pint. The revenue collected from every participating Feelgood Tap establishment is then forwarded to The Feelgood Tap, which will deploy funds to statewide nonprofit partners,” added Roginson. In addition, four times a year, every establishment will have the opportunity to choose their own local nonprofit, impacting their immediate community; and quarterly, participating establishments will partner together to help a regional nonprofit.
The goal is to scale small contributions, working collaboratively within the craft beer industry, affecting change with local, regional, and statewide nonprofits throughout Michigan.
Falling Down Beer Company in Warren has also signed on to participate in Feelgood Tap launch. Proceeds from The Feelgood Tap at Falling Down Beer Company will also be donated to the National Multiple Sclerosis Society during the month of April.
“Stephen and The Batch Brewing Company are such a true representation of the resurgence in the Detroit area. Their creativity, foresight and dedication to the communities in which they serve are evident in everything they do,” said Elana Sullivan, president of the National Multiple Sclerosis Society, Michigan Chapter.
“The idea for the Feelgood Tap is brilliant and we are very proud to be its benefactor during the month of April. Cheers to you Stephen!”
The Feelgood Tap to benefit the National Multiple Sclerosis Society, Michigan Chapter will kick off with a party at Batch Brewing Company (located at 1400 Porter Street in Detroit) on Wednesday, April 6 from 5:00 p.m. – 8:00 p.m. The event is open to the public to attend. Two dollars from every beer sold from the designated Feelgood Tap at the event, and for the entire month of April, will be donated to the Society to support MS research and services for the more than 18,000 people living with MS in Michigan. There will be prizes and lots of Feelgood fun for all at the kick-off event.


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