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mas agave

Third Release in 2019 Barrel-Aged Series is an Imperial Lime Gose-style Ale,

Aged in Tequila Barrels and Inspired by the Margarita

GRAND RAPIDS, Mich. – Founders Brewing Co. has announced that Más Agave will be the third release in the brewery’s esteemed Barrel-Aged Series. An imperial lime gose-style ale brewed with agave and aged in tequila barrels, Más Agave is the first tequila barrel-aged beer Founders has bottled. Más Agave (10% ABV) will be available in all markets beginning in early May in 4-packs (12oz bottles) and 750mL bottles. Más Agave will be available in both the Detroit and Grand Rapids taproom locations on May 3.

mas agave“As our barrel program grows, we’re fortunate to have access to different types of wood outside of our usual bourbon barrels,” said Brewmaster Jeremy Kosmicki. “This inspired me to think outside of traditional beer flavors and more along the lines of flavor profiles you might find in a cocktail. With its salty and tangy character, the gose-style was a perfect match with one of my favorite cocktails, the margarita. So, we sourced some fantastic tequila barrels and brewed an imperial gose with lime and agave inspired by this classic cocktail.”

The Más Agave label art was inspired by Day of the Dead imagery, specifically the elaborate altars built to honor deceased loved ones. Marigolds play heavily in the altars, as it is said that the scent attracts the spirits. The monarch butterfly is representative of the travel ancestors make to reach their loved ones during the holiday.

“Brewers don’t have the luxury of being happy with a static lineup,” said Co-Founder and President, Dave Engbers. “In today’s brewing landscape, innovation is key to standing out and it’s our responsibility to continue to push boundaries and create something new and unique. Our success came out of challenging the status quo and that spirit drives us every time we bring a new beer, like Más Agave, into the lineup.”

Más Agave is preceded by KBS and Backwoods Bastard in the brewery’s 2019 Barrel-Aged Series. It will be followed by a yet-to-be-announced release in September and CBS in November.

 

About the Barrel-Aged Series

Crafting legendary barrel-aged beers is an exercise in patience. We start by brewing complex, world-class beer worthy of time in a barrel. Then, our experience and years spent mastering our craft means we know exactly when it’s been aged to perfection. After one sip, you’ll know – it was worth the wait.

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. A proud sponsor of chasing the American dream, Founders launched the Chase Your What If campaign in January 2019 to inspire all beer fans to live life to its fullest. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com.

 

triple mash

Holland, Mich  — New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

Aged for one year in New Holland Spirits oak bourbon barrels, Triple Mash clocks in at a beastly 17 percent ABV. But this beast’s bite is nothing to fear—the beer offers an intense malt character paired with warm, toasted flavor notes from its time in the wood.

“We couldn’t be more excited to release Dragon’s Milk Triple Mash into the wild. Triple Mash takes what is already an amazing beer and really amplifies all those classic Dragon’s Milk flavors to the moon—the roasted malt, barrel sweetness and bourbon all shine through,” said Dominic Bergquist, Brand Manager. “Our brewers have outdone themselves with this brew.”

New Holland will celebrate the release of the beer on Saturday, April 27 at its pubs in Grand Rapids and Holland. Extremely limited draft and bottle distribution will follow.

Release parties at New Holland’s Grand Rapids and Holland pubs will kick off on Saturday, April 27. The pubs will open early, with festivities starting at 10 a.m. Release party attendees will be able to sip Triple Mash on draft, as well as part of a special “Flight of the Dragon” sampler that features Triple Mash along with Dragon’s Milk, Dragon’s Milk White and Dragon’s Milk: Brewer’s Select (2019)—which was aged in a first-use bourbon barrel and hand-selected from New Holland’s cellar just for this occasion.

“Our pub teams have done an amazing job putting together such a great release event. There is no doubt that Triple Mash is the star of the show, but you’re also getting a chance to sample some crazy rare beer, listen to amazing bands and of course, there will be pepperoni pinwheels,” Bergquist said.

triple mashThe beer will be sold in 4-packs at $24.99 each (plus tax and deposit), with a limit of one case per customer, per day. There will also be a limited edition Triple Mash Teku glass available for purchase at both New Holland pubs.

Those looking to truly relish in the release and celebrate the world of Dragon’s Milk should sign up for the “Tour of Legends: Ultimate Dragon’s Milk Experience.” The first tour takes place at The Knickerbocker in Grand Rapids on Friday, April 26—giving attendees a taste of Triple Mash a day before its official release. Participants in all three tours will also get to taste samples of Dragon’s Milk, Dragon’s Milk Reserve variants, Dragon’s Milk first- and second-use barrels and Triple Mash. Tickets are available for purchase at dragonsmilk.com for $75 and come with one Triple Mash 4-pack, one Triple Mash Teku glass and one Triple Mash sticker.

“This is the first time we’ve ever done the Tour of Legends, and I know that some of our biggest Dragon’s Milk fans are going to be so stoked to experience it,” Bergquist said. “It’s all about highlighting what makes Dragon’s Milk so special, and I can’t think of a better way to kick off the weekend.”

Tour of Legends: Ultimate Dragon’s Milk Experience

  • Friday, 4/26, 6:30pm at The Knickerbocker in Grand Rapids

  • Saturday, 4/27, 12pm & 2:30pm at Production Campus in Holland

Purchase tickets for Tour of Legends at dragonsmilk.com

barrel + beam

Barrel + Beam opened its doors in Marquette in January 2018 with a clear vision. Seeming to come out of the gates sprinting, the brewery emerged with a well defined brand, a suite of farmhouse and barrel aged ales and an ambitious self distribution plan.

None of that happened overnight.

“It took a decade for that to become a clear vision,” said Nick VanCourt, brewer/owner at Barrel + Beam.

That vision started roughly the same way most breweries do. VanCourt’s homebrew recipes were receiving a warm reception from friends and family. He told his wife, Marina, that he’d like to start a brewery. She told him that he ought to get an education and some experience first.

He did. He graduated from the World Brewing Academy and garnered professional experience working at Wisconsin’s The Great Dane Pub & Brewing Company, Tyranena Brewing Company and Milwaukee Brewing Company. Most recently, he was the head brewer at Marquette’s Ore Dock Brewing Company.

During those 10 years, the vision for Barrel + Beam gradually became more specific. VanCourt decided he wanted to focus solely on bottle and cask conditioned farmhouse and barrel aged ales, which set Barrel + Beam apart from every other brewery in the Upper Peninsula. VanCourt was drawn to the styles’ rich, complex flavors and dry finish.

“I just personally think it’s where the pinnacle of the best beer experience can be,” VanCourt said. “You have this beer that is rich and really strikes a note in your mouth. But then when you swallow, it goes away.”

 

Barrel + Beam’s tap list has become a case study in the ways traditional and modern brewing techniques express themselves in beer. The brewery’s old-world line uses ingredients imported from Belgium and France, and its new-world line uses all Michigan produced ingredients. The tap list also features ales soured over months in barrels, a traditional technique, and kettle soured beers, a modern way. Tasting Barrel + Beam’s brews offers an opportunity to study exactly how these techniques impact flavor.

One example comes in the two saisons on the tap list: the French-sourced “Terre a Terre” and the Michigan-sourced “Terroir.”

“Side by side, they’re very different beers, even though they’re not different in formulation at all. It’s just the ingredients,” VanCourt said.

It’s a study in the effect of terroir—the environment in which the ingredients are produced—on a beer’s flavor.

“People know it in wine, but in beer nobody seems to talk about it. That’s the point to us with these ingredients,” VanCourt said.

Choosing to become a niche brewery in the Upper Peninsula came with its risks. One that VanCourt anticipated was the need to distribute to be successful.

“It wasn’t just going to happen here in Marquette,” VanCourt said. “We were going to have to get out there and bring our beer to our market.”

The brewery’s first full-size batches were produced for distribution. VanCourt started self distributing to bottle shops in Marquette, then throughout the U.P. and Northeast Wisconsin. The footprint has since expanded to include Northern Michigan, Grand Rapids and Ann Arbor.

VanCourt said self distribution is a challenge and ultimately unsustainable. With his van, he’s only able to get 30-40 cases to his locations at a given time. It’s inefficient and costly.

“We can’t do this forever,” he said.

But he’s grateful for the opportunity to get to know his stockists, and he knows that when the time comes to hire a distributor, the relationships he’s built in these first months will only make things easier.

Barrel + Beam’s home base is set in the building that once held the famed Northwoods Supper Club, a popular dining destination in Marquette that opened in 1933 and operated for 75 years. The supper club closed in the midst of the 2008 recession and sat untouched on the market for years. Getting it up to standard to host the brewery took a $2 million renovation, which VanCourt said was worth it for its size, location and unique history.

“The family that started it, you know, they were as crazy as we are—to show up here when it was the middle of nowhere and build a supperclub. And it worked, wonderfully,” VanCourt said.

VanCourt and his wife, Marina, worked hard to maintain the wooden beams that gave the building its original character. They’ve turned it into a cozy space to enjoy Barrel + Beam brews, either after a day of shopping in Marquette or hiking, biking or snowmobiling the nearby Iron Ore Heritage Trail.

Word of mouth is spreading about the brewery, and VanCourt is optimistic about what the future holds.

“There’s two things that you can’t screw up: one is the quality of your product, two is the customer service you provide,” VanCourt said. “We just know that if we make the product the best we can and we get it to where our market is, then we have a chance.”

new hollandHolland, Mich. — New Holland Brewing will release a new addition to theirDragon’s Milk Reserve program in April. This time, brewers tried a classic flavor pairing on Dragon’s Milk’s bourbon barrel stout canvas: Cherry Chocolate.

The beer will be available in New Holland pubs starting April 13. It will hit store shelves and across their bar and restaurant distribution footprint on April 16. Consumers can look forward to a rich stout that balances creamy chocolate flavors with a delightful cherry tartness.

“Chocolate is a flavor that is already present in Dragon’s Milk when it comes out of the barrel, but we’re able to play that up and really bring out the wonderful chocolate smoothness. Obviously, that just couples extremely well with the cherry flavor,” said New Holland Vice President of Sales Joel Petersen. “That combination plays nicely against the backbone of this beer.”

For most breweries, a bourbon barrel stout clocking in at 11 percent ABV is a limited release. New Holland Brewing works hard to make Dragon’s Milk available year round. The Reserve series is a chance for brewers and consumers alike to see the favorite beer in a new light.

“I think Dragon’s Milk speaks for itself. It’s a strong beer that our customers love on its own,” said Petersen. “The Dragon’s Milk Reserve program gives us the platform to build on that strong base and create a variety of exciting new flavor experiences.”

“The Reserve series allows our brewers to express their creativity,” said New Holland Brewing President Brett VanderKamp. “We continue to be amazed at the ways Dragon’s Milk can play with different flavors.”

New Holland Brewing welcomes those interested in learning more about Dragon’s Milk or the process to attend a tour where Dragon’s Milk is being brewed and cellared.

new holland

GRAND RAPIDS, Mich. – Founders Brewing Co. has announced the fifth annual KBS Week in Grand Rapids and the first-ever KBS Week in Detroit in honor of the 2018 release of Kentucky Breakfast Stout (KBS). KBS will be on tap at various Grand Rapids and Detroit locations from March 5 – 10, as well as at Founders taproom release parties on March 10 in both cities. KBS will be available in Michigan as of March 12 and across the remainder of Founders’ 46-state distribution on March 30.

“When we started brewing KBS about 16 years ago, very few other breweries were doing anything like it,” said Co-Founder and President, Dave Engbers. “The first few packaged runs were difficult to get off of our hands as there wasn’t much interest in a bourbon barrel-aged coffee-chocolate imperial stout, which seems pretty crazy these days. It has since become a phenomenon and we are happy to celebrate its annual release with the people of Grand Rapids and now, for the first time ever, our loyal fans in Detroit. Here’s to continuing beloved traditions and starting new ones!”

KBS is an imperial stout brewed with massive amounts of coffee and chocolate before aging in oak bourbon barrels in caves beneath Grand Rapids and at an offsite barrel-aging facility. KBS is the first installment of Founders Barrel-Aged Series, a lineup of six barrel-aged beers set to release throughout 2018. Newly announced year-round Backwoods Bastard, ranked as one of the highest rated beers in the world according to Ratebeer, will follow KBS in the series.

Celebrate KBS Week 2018

Where to Find: KBS Week began in response to the beer’s overwhelming global notoriety and a desire to share that with the West Michigan beer-loving community. This year, ten loyal bars and restaurant in the Grand Rapids and Detroit areas will tap a keg of KBS during a designated time slot the week of March 5-10. KBS Week will culminate with official release parties in both the Grand Rapids and Detroit taprooms on Saturday, March 10. KBS will be poured all day.

Visit Grand Rapids for KBS Week: In addition to the taproom release parties and keg tappings around Grand Rapids and Detroit, a handful of Grand Rapids-area hotels will be offering KBS week packages—including discounted room rates, limited edition gear in rooms and more—with information available on the Experience Grand Rapids website. For full KBS Week details, head to kbsweek.com.

founders

GRAND RAPIDS, Mich., November 6, 2017 – Founders announced today that they will release Canadian Breakfast Stout (CBS), an imperial coffee chocolate stout aged in maple bourbon barrels, as the final release in the 2017 Barrel-Aged Series. Last bottled in 2011, CBS is one of the most sought-after releases in the world.

“Well, the rumors are true. CBS will make its long-awaited return this December,” said Co-Founder and President, Dave Engbers. “It would be irresponsible for us to not release CBS again. The beer enthusiasts who have supported our brands throughout the years are vocal and their message is heard loud and clear. We could not be happier to bring back this beloved beer… they speak, we listen.”

The highly anticipated beer was first brewed after Brewmaster Jeremy Kosmicki stumbled upon bourbon barrels that had previously housed maple syrup. Adding the same base beer as Kentucky Breakfast Stout (KBS), CBS was born. Rich maple syrup, roasted coffee and velvety chocolate meld together in this barrel-aged beer to create a transcendental drinking experience.

CBS is the sixth and final release in the brewery’s leading-edge Barrel-Aged Series, preceded by FrootwoodKBSDoomDKML, and Backwoods Bastard. CBS will be available in all markets as well as in the Founders Brewing Co. taproom on draft and in 750mL bottles beginning on December 1. CBS will have a suggested retail price of $24.99/750mL bottle.

 

About Founders Brewing Co.
Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 20 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world.

About the Barrel-Aged Series
Crafting legendary barrel-aged beers is an exercise in patience. We start by brewing complex, world-class beer worthy of time in a barrel. Then, our experience and years spent mastering our craft means we know exactly when it’s been aged to perfection. After one sip, you’ll know – it was worth the wait.

perrin

Comstock Park, Mich. – Perrin Malted Milk Ball is back. On Saturday, September 9th Perrin Brewing released Malted Milk Ball and it is available at the Perrin Pub on draft and 22oz bottles.

Perrin Pub Club members had the opportunity to purchase their bottles an hour early. Members had to bring their Pub Club Membership card to gain access an hour early. Malted Milk Ball was released in 22oz bottles and on draft for 8oz pours inside of the pub.

When the Malted Milk Ball was first released in 2012, the RateBeer online ratings were a high score of 98 for Overall and 90 for Style categories.

Malted Milk Ball, a 12% Imperial Porter is brewed with lactose and spiced with vanilla and cacao nibs then laid down and aged in Woodford Reserve Oak bourbon barrels for 9 months. Michigan distribution in the market for Malted Milk Ball is set for Monday, September 25th.

Paying homage to one of Perrin’s favorite treats, they are pleased to offer a malt beverage crafted to fulfill the chocolatey, sweet flavor profile of a malted milk ball.

 

frootwood

Kicking off their 20th anniversary year, Founders will release Frootwood, a cherry ale aged in oak barrels that have previously held both bourbon and maple syrup, as the first release in their Barrel-Aged Series.

At the end of last year, Founders announced the early-2017 launch of a brand new series that celebrates their highly regarded barrel-aging program, which is responsible for popular beers like KBS and Backwoods Bastard. Throughout the year, they will be releasing six different barred-aged beers, including KBS in April 2017 and Backwoods Bastard in November 2017. Frootwood leads off the series.

Frootwood is a cherry ale aged in oak barrels that have previously held both bourbon and maple syrup. Frootwood will be available in some states as early as January, with remaining states seeing it by February. Founders will release it in the taproom on January 13, 2017 and it will have a suggested retail price of $14.99/4-pack and $11.99/750mL bottle. The entire Barrel-Aged Series lineup will be offered in both 750mL bottles and 4-packs of 12oz bottles.

“A light-bodied cherry ale is probably not the first thing that comes to someone’s mind when they consider a barrel-aged beer,” said Co-Founder and President Dave Engbers. “We love playing with expectations and Frootwood is proof of that.”

Founders will announce the remaining three releases in the Barrel-Aged Series later in the year.

 

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