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atwater brewery

Detroit, Mich — Atwater Brewery, Detroit’s hometown brewer for 20 years, has grown from a small brew pub in Detroit’s historic rivertown district into one of Michigan’s largest brewers. And it’s targeting further growth in the state in 2018.

During 2017, Atwater added a host of new products to compliment its robust portfolio and meet growing customer demand. It also signed a new distribution agreement with M1 Network and completed its re-branding with renowned Detroit artist Tony Roko. “2017 was a year of transition for Atwater,” says Atwater owner Mark Rieth. “Our new distribution network alone should help us to expand our current markets, enter new markets and ultimately increase retail sales in Michigan by up to 30%.”

Rieth said 2018 will be a year of focus. “Our expanded reach and new packaging encourage us to concentrate our growth across Michigan, which has always been our home and our strongest market. We believe we’ll push our production capacity to its limits.” Rieth suggests that this time next year, Atwater will be producing at a 50,000 barrel annualized rate.

Atwater’s sales continue to be led by its popular Dirty Blond, Vanilla Java Porter, and Atwater Lager brands, but its brew masters are always innovating new styles as well. Atwater’s celebrated Christmas Ale is back this season and starting in 2018, Atwater will offer Vanilla Java varieties beginning with Bavarian Cream VJP in the first quarter followed by coconut, raspberry and hazelnut VJP coming throughout the year. Fans of Atwater small batch productions will learn about an exciting new barrel aged product in mid January.

The company’s largest brew facility remains on Joseph Campau in Detroit’s warehouse district where Atwater continues to build on its heritage of brewing world class German style lagers and innovative and fresh ales. Over the past twenty years, Atwater’s has expanded its portfolio to include 26 styles of beer and select seasonal flavors that are distributed to 21 states and three international markets.

Atwater will continue to scout new locations to expand its line of award-winning Taphouse and Biergarten projects. “We say that we’re ‘bringing Detroit everywhere,’ and our Taphouse and Biergarten venues have been an incredibly fun, successful way to do so. In 2018, we’ll be looking at new sites in Michigan and beyond to complement our existing venues in Detroit, Grosse Pointe and Grand Rapids,” says Rieth.

“We’re so grateful to our customers, partners and employees for helping Atwater grow and thrive for 20 years. It hasn’t been easy, and with wine and spirits now dipping into beer sales, it’s not getting any easier,” says Rieth. “But that’s our focus — staying the course, brewing our world-class lagers and other customer favorites from right here in Detroit, and distributing them conveniently throughout the state.”

 

About Atwater Brewery

Atwater Brewery. Born in Detroit. Raised Everywhere. Atwater offers 40 styles of beer led by its popular Purple Gang Pilsner, Better Life Choices IPA, Vanilla Java Porter, Dirty Blonde and its “World Beer Cup” award winning Decadent Dark Chocolate Ale. Atwater distributes its beer to 21 states plus select international markets and offers a proprietary line of craft spirits. Atwater operates three full-service tap house and biergarten locations in Detroit, Grosse Pointe and Grand Rapids.

 

Detroit, Mich — Spring is in the air and “Whango” mango wheat fruit ale from Atwater Brewery is in the bottles.

Whango is Atwater’s popular seasonal beer and one of its fruitiest, most flavorful brews. Softly sweet and tropically aromatic, Whango is an American-style wheat beer similar but less yeasty than its German Weizen (or wheat ) cousins.

In 2016, the Whango product had completely sold out just a couple of months into its run.  For 2017, Atwater owner Mark Rieth has committed to increasing production five-fold, although he said even much of this run is already committed via retail purchase orders.

whangoRecognizable to taste buds through its unique mango flavor, Whango is recognizable to the eye through its unique packaging – a shaggy-haired surfer dude with only his paddleboard standing between him and the salmony/pinky/orangey/yellow Detroit skyline.  (The paddleboard pays homage to their growing presence on the Belle Isle shoreline in Detroit; the colors pay homage to spring and summer.)

“Spring’s coming and we think Whango is a great reflection of the fun and freshness of spring and summer days,” says Rieth.  “Whango is one of our eight special seasonal brews that are now available in 24 states, ready for people everywhere who are ready to get outside and enjoy the weather.  Whango is the beer to pack for whatever they want to do.”

Atwater’s Whango

  • ABV 4.90% IBU:14
  • Style: Fruit Beer  Color: Straw

German Pale Wheat malt lends this clean offering a lightly citric crispness at the back of the palate. The addition of real mango adds a soft, sweet roundness to the body and natural mango flavoring lifts the aroma to match.

Whango and Atwater’s other beers and ales are available throughout Michigan and in 24 other states with new distribution being added on a regular basis.   Whango is already joining Atwater’s Vanilla Java Porter and Dirty Blond among the Atwater’s most popular flavors.

Atwater is hosting a Whango release party on Wednesday, March 1 at Slow’s BBQ from 5pm – 8pm with a host of give-aways and raffle prizes on hand.

 

Detroit, MI — All of the breweries in Detroit, including Atwater Brewery, Batch Brewing Company, Brew Detroit, Detroit Beer Company, Granite City, Motor City Brewing Works, and Traffic Jam and Snug have again partnered in collaboration to celebrate the burgeoning beer industry in Detroit, as well as the Michigan Brewers Guild Fall Beer Festival in Detroit’s Eastern Market on October 21 and 22.

detroit beer experiment

The Detroit Beer Experiment brings together all of the breweries in Detroit to collaborate on a beer theme, which changes every year. Each brewery creates a beer based on the theme and debuts that beer in their taproom, as well as at the Fall Festival in Eastern Market.

This year, each brewery is pairing with non-beer food or drink purveyors from across Detroit to create a collection of food-inspired beer collaborations. All of the beers are made with ingredients or inspired by these non-beer establishments.

Batch Brewing Company has partnered with Bon Bon Bon to create a dessert- inspired after-dinner beer called ‘Tres Bon’, as well as a special beer and bon bon-pairing event on November 21st.

“Bons and beer go together like bons and beer!” said Alexandra Clark, founder of Bon Bon Bon. “We’ve had so much fun collaborating with Batch Brewing Company for the Detroit Beer Experiment and can’t wait for our pairing event.”

Brew Detroit has partnered with three establishments to make three different beers: Mystery Beer (sumac wit) for Green Dot Stables, an English Bitter for Huron Room, and an experimental Ponzu Pilsner, brewed with barrel aged fish sauce for Johnny Noodle King.

“The beer enthusiast ownership of Green Dot Stables, Johnny Noodle King and Huron Room, having known Robert Orler (Brew Detroit) for years, has been looking forward to this type of collaboration. To say we’re excited about these beers would be an understatement,” said Jacques Driscoll.

Atwater has partnered with Slow’s BarBQ to create ‘Smokebox’, a malty smoked ale featuring pilsner malt smoked at Slow’s facility in Midtown.

“Great with BBQ or perfect on its own, like bacon dipped in a glass,’ said Tara Garrity from Slows BBQ.

Detroit Beer Co has partnered with Sweet Potato Sensations on a ‘Sweet Potato Porter’ that includes spiced sweet potato puree Sweet Potato Sensations.

Granite City has partnered with Anthology Coffee to create a coffee infused lager.

Motor City Brewing Works has partnered with GoGo’s Hawaiian Street food to create ‘Gogo’s Coconut Porter’ made with roasted coconut.

Traffic Jam and Snug has partnered with Avalon Bakery to brew a Carrot Cake Dubbel beer called ‘Don’t Care at All’ inspired by Avalon’s vegan Carrot Cake.

“We’re excited to see the growth of the Detroit Beer Experiment in 2016, with the inclusion of Traffic Jam and Snug and Granite City. The nature of the craft beer industry is incredibly collaborative, so this annual partnership is not only natural, but a highlight of what we do every year,” said Stephen Roginson, cofounder of Batch Brewing Company in Corktown.

The Detroit Beer Experiment will debut at each brewery on Thursday, October 20th and will be featured at the Michigan Brewers Guild Fall Beer Festival in Eastern Market on Friday October 21st and Saturday October 22nd.

 

flemish fox brewery

AUSTIN, Texas  – Flemish Fox Brewery & Craftworks, a new craft brewery founded by Christine Celis, and Atwater Brewery, Detroit’s largest and fastest growing craft brewer, have entered an agreement to brew beer in a new collaboration brewery in Austin, Texas. Flemish Fox Brewery & Craftworks has acquired property in northwest Austin to develop the new brewery, which will produce beer for both Atwater Brewing and Flemish Fox Brewery & Craftworks. The brewery will have up to 27,000 square feet of usable space which will be completely refurbished to create a brewery with a capacity of more than 60,000 barrels per year.  The brewery is expected to be in production by the first quarter of 2017.  

The three-acre property, located in close proximity to other craft breweries, is expected to become a popular destination for Austin residents and tourists. In addition to the state-of-the art production facility, the brewery will incorporate a spacious tasting room, an outdoor beer garden with an entertainment venue, a retail shop and a museum featuring historic brewing equipment and craft brewing memorabilia. Pierre Celis, famed Belgian brewer and founder of Celis Brewing in Austin, Texas, resurrected the witbier style in Hoegaarden, Belgium. The brewery will host outdoor concerts and festivals as well.

atwater brewery“This new brewing facility in Austin furthers our mission: Atwater Brewery. Born in Detroit. Raised Everywhere,” says Mark Rieth, Atwater owner.  “We’ve been very careful when it comes to growing our production footprint, but this opportunity was too good to pass.  Texas is an incredibly important market for Atwater and the opportunity to work alongside Flemish Fox and the Celis family offers meaningful benefits.”

Widely recognized for its brands in the true heritage of German lagers, Atwater Brewery has seen double digit growth over each of the past five years with sales paced by its Vanilla Java Porter and Dirty Blonde.  Atwater distributes to 21 U.S. states, plus Canada. Production from the new [business name] will help Atwater fulfill orders from Texas as well as a number of western states.

“We love the craft beer business and we love having the opportunity to ‘bottle our enthusiasm’ every day.  As a city that shares our passion for the craft beer culture, Austin is the type of vibrant community we sought for our first brewing operation outside of Michigan,” says Rieth. “In addition to our core brands, we’ll also brew unique brands to be distributed exclusively in Texas.  We look forward to rolling up our sleeves and getting to work.”

Flemish Fox Brewery & Craftworks, under Christine Celis’ leadership, will brew original Celis family recipes while incorporating some of the same yeast strains, methods and processes used at Pierre Celis’ first brewery in Hoegaarden, Belgium to revive witbier in Austin, Texas. It is the mission of Flemish Fox Brewery & Craftworks to re-introduce the beloved craft beers which were the inspiration for so many of the popular styles and brands that exist today in the craft beer industry in Texas and throughout the United States.

Flemish Fox Brewery & Craftwork has assembled a team of seasoned brewing experts including Bert Van Hecke, the brewery engineer, a seasoned master brewer with experience at Celis Brewery, and Christine Celis’ daughter Daytona Camps, also a brewer.

“Brewing is a part of my being,” says Christine Celis, founder of Flemish Fox Brewery & Craftworks. “I’m absolutely thrilled to be opening this new brewery to carry on my father’s legacy of brewing legendary beers. Not only will we brew beer as it was in the 1900s, but also will introduce new, innovative beer styles that both craft beer enthusiasts and casual beer drinkers will love. We will focus on quality and consistency as we have in the past to produce superior quality hand-crafted beers and ales. Flemish Fox will be a venue for great experiences, craft beer discovery, and parties with a Belgian brown café and taproom, spacious beer garden, and live music venue, just like our last brewery.”

Not only will Flemish Fox Brewery & Craftworks brew the original witbier recipe that Pierre Celis made in Brouwerij De Kluis in Hoegaarden Belgium, but it will also house his original brewing equipment. The historic open mash tun, two copper kettles, an open fermenter, heat exchanger, and coolship will be shipped from Belgium to be on display in the new brewery. Flemish Fox Brewery will also brew the original Belgian recipes from Pierre Celis in the restored equipment on special occasions.

Preserving this extraordinary piece of brewing heritage is a monumental task that comes with a hefty price tag. To cover the cost, Flemish Fox has initiated a crowdfunding campaign on Indiegogo. Beer enthusiasts are invited to have a hand in preserving the witbier brewing heritage with contributions to fund bringing the equipment from Belgium to Texas.

Atwater Brewery

Detroit, MI–Vivid new labels by Detroit artist Tony Roko (whose recent accomplishments include commissions for Lady Gaga, Jay Leno and Ford Motor Company) depict colorful characters; one for each brew in Atwater Brewery’s lineup.

Three new Atwater Beers to launch in January are the first to carry the new brand identity.

Driven Solutions, a communications and branding agency, worked with Atwater and Roko on the theme and its correlating packaging.

“Each beer has its own unique personality and profile, so we proposed the idea of creating a character for each beer in the portfolio,” said Brian Cusac, Driven’s principal and chief creative officer.

“What started as a single painting for one label for just 40 cases of beer five months ago,  has turned into designing 26 labels for the Detroit brewery. It’s the greatest gig ever,” Roko said.

Along with new label artwork, Atwater has also introduced a new slogan: “Atwater Brewery. Born in Detroit. Raised Everywhere.”

“Our new brand theme lets consumers know that Atwater brews can be enjoyed anywhere because they’re just damn good beers,” says Atwater brewery owner Mark Rieth. “We always say you can take the beer out of Detroit any time you want, but you can’t take our Detroit pride out of the beer.”

More about Atwater’s New Beers:

Going Steady IPA – Grapefruit Session Ale: Abv 4.60%

This citrusy session’s got enough cascade hop and grapefruit flavor to go around. Full bodied flavor balances malt and hop characters and a clean finish which offers high drinkability.

Corktown RYE IPA – American IPA: Abv 6.20%

An IPA heavy on rye malt with a caramel backbone, Corktown is a spicy, sweet, bitter and aromatic rye IPA. .

Tunnel Ram Imperial Bock — Abv 7.80%

Crisp with a slight injection of sweetness.  This one starts with a subtle alcohol overtone and hits the finish line with clean, bright lager flavor.

Atwater beers are available at craft brew retailers and at Atwater’s two locations in the Detroit area: Atwater in the Park in Grosse Pointe Park and Atwater Biergarten and Tap House in Detroit.  

The brewery is set to open their second Atwater Biergarten and Tap House in Grand Rapids early 2016.

To learn more about Tony Roko and his art, please visit http://www.ArtOfRoko.com

For more information on Driven visit www.DrivenSolutionsInc.com

Atwater Brewery

DETROIT, MI – Atwater Brewery celebrated the opening of its new Taphouse and Biergarten in the Rivertown district of Detroit this week.

The 5,000 square-foot location is adjacent to the Atwater Brewery and includes a 25-seat bar that spans the length of the brewery. The brewery’s state-of-the-art brewing equipment is on display through a wall-to-wall window behind the bar.

The venue has a total capacity of 125 with community seating available and 20 beers on tap.  Atwater’s spirits, wines and hard cider will also be available.

“We’re especially excited with this new space because it’s an opportunity to connect with customers in our home market and it also allows us to showcase our main brewery,” said Atwater Owner Mark Rieth.

Led by its Dirty Blonde Ale and Vanilla Java Porter, Atwater now offers more than two dozen labels and has launched a new original Rivertown Porter and Lebkuchen Christmas Ale in conjunction with the Grand Opening celebration at the new location.

The new biergarten food menu which will feature items like Gourmet Pizzas, White Bean Shredded Chicken Chili and Fish Tacos. Private dining space is also available.

“This new facility is a signature location for an Atwater biergarten,” said Rieth.  “We’ve said all along that we want to ‘bring Detroit everywhere,’ and now we’re bringing it to the most important place of all – home!  We’ve incorporated our heritage into the DNA of the place and we look forward to sharing our home with all of metro Detroit over the coming years.”

For more information, please visit www.Atwaterbeer.com.

 

ABV: 6%

Appearance: Atwater’s Traverse City Cherry Wheat pours faintly red with a fluffy, white head. Although the beer has a noticeable amount of wheat in it, the beer is remarkably clear. Wheat has a much higher protein content than malted barley, which leaves a memorable haziness in most cases (think Oberon). The beer’s abnormal clarity could indicate a filtering process, or perhaps just a high enough wheat content that the proteins clump together and drop out during a lagering, or chilling process. Although filtered beer is often associated with your classic urine-lagers of America’s yesteryear, it’s important to note that plenty of great craft breweries filter in some way or another, and it is almost never an indicator of quality.

Aroma: Very crisp, clean American Wheat style aroma. There’s a slight citrus character, as well as a vague fruitiness that suggests the beer label’s claims, however I wouldn’t say it’s distinctively cherry.

Taste: Surprisingly pleasant, and subtly balanced. If you’ve read many of my other beer reviews, you’ll know that I am often skeptical of fruited beers, especially when it comes to cherry. In this case, I expected a hint of NyQuil character, or at best, kiddie cocktail. Instead, what I found was a rather sublte, and distinctly red cherry flavor. For me, this has quickly become a classic scenario of judging the beer by its cover. Atwater has struck a truly artful balance between the summery, American wheat character that all of us Michiganders crave come spring (don’t worry, it’s only a few more months away!), and the intense fruit flavors that the northern portion of this top-shelf peninsula provides every year.

Mouthfeel: Thanks to that nice, fluffy head and those wheat proteins I mentioned earlier, the mouthfeel in this beer is right on par. Thanks to the rather non-aggressive cherry additions, the beer remains fairly dry, which helps to maintain the crispness, while still feeling soft on the tongue.

Overall: Atwater’s Traverse City Cherry Wheat is a well-executed American fruit beer that exceeded my expectations. Frankly, I think it’s a bit insulting to this great, multi-continental tradition to produce a fruited beer that looks and feels like the syrup that comes out of the fountain soda machines at Burger King. Yes, it’s certainly a fermented product, but then again, so is soy sauce. Atwater successfully combined age-old traditions and ingredients with new brewing techniques to create an respectfully delicious beverage made distinctively for beer drinkers.

Michigan’s own Madonna once sang that “some boys kiss me, some boys hug me, I think they’re okay…” She went on to divulge that Mr. Right was always that man with the cold hard cash. Money is great, but I want to tweak those lyrics a little to say that the man with the beer is (usually) Mr. Right. And he is even more likely to be the right one if he comes to you on Valentine’s Day bearing beer and candy. To help out those wannabe Mr. and Ms. Rights, I offer the following suggestions for Valentine’s gifts.

Life is like a box of chocolates…

Ah, those lovely heart shaped boxes full of chocolate goodies! Unless you cheat and get the Whitman’s Samplers, you are in for a lovely surprise with each chocolate that you pick. Here are some of my personal favorite pieces that can be paired with a delicious Michigan beer!

Vanilla in the middle: Whenever my dad would get my mom a box of candy, I would always insist on getting the ones with the vanilla cream in the center. This often meant that I would bite into or at least poke a few pieces before finding what I wanted. Ah, youth! Nowadays, I would still really love that vanilla cream interior, but I would pair it with Saugatuck Brewing Companys’s Neapolitan Stout. You could also use this beer if you accidentally grab the strawberry cream interior, as well. The beer is quite versatile.

Caramel: I’ve always had a problem with caramel — specifically, it sticks to my teeth and will not come off unless I pry it off with a chisel. Fortunately, I can use Odd Side Ales Granny’s Apple Pie to wash it down with! The apple flavor in this beer is not overpowering, and just tart enough to balance the caramel’s sugar.

Toffee crunch: The long, flat candies in the box tend to be the toffee crunch ones. I love any food that makes noise, so I usually go for these after I find my vanilla ones. A good winter warmer would balance out that sugary crunch — Arbor Brewing Company’s Jackhammer Old Ale would complement the taste of toffee perfectly.

Chocolate in the middle: Every once in a while, you will grab what I call the “chocolate chocolate” piece. You know, that one with the pure chocolate inside and out? If that happens, just go whole hog and grab a Detroit Beer Company’s Sanders Chocolate Stout. It is made with Sanders chocolate and what better way to honor the cocoa bean?

Raspberry in the middle: I mentioned above that I would often get to my mom’s chocolate box first. She was okay with this, so long as I left the raspberry creams for her. Raspberry was and is my mom’s favorite flavor, and I was a nice enough kid to share her own chocolates with her! Given the sweetness and sometimes overpowering taste of raspberry, I would suggest pairing these candies with the best chocolate beer out there, Atwater Brewery’s Decadent Dark Chocolate Ale. The beer has the pure taste of chocolate, but isn’t overly sweet and doesn’t have any coffee or oatmeal undertones.

Chocolate covered cherries: How cool would it be to pair with these gooey, fun candies than a beer actually made with cherries? Fortunately, we have just such a beer that is made right here in Michigan: North Peak’s Archangel! This nicely hopped, well balanced beer will wash down the tasty chocolate.

Other Valentine’s Day treats

Marketers love dying things red, white and pink and calling them Valentine’s Day treats. I have absolutely no problem with this, and to celebrate that creativity, I suggest the following beers be paired with these fun Valentine’s Day treats.

M&Ms Dark Chocolate with New Holland Brewing’s Dragon’s Milk with Raspberries: This creamy stout with its touch of raspberries makes for a nice combination with M&M’s Dark Chocolate (or any dark chocolate, for that matter).

Reese’s Peanut Butter Hearts with Tri City Brewing Company’s Giant Slayer: The strong peanut butter taste will need an equally strong beer, and there are few better than this imperial stout from Tri City Brewing.

Hershey’s Chocolate Kisses with Dark Horse Brewing Company’s Tres Blueberry: It’s a pity that chocolate covered blueberries aren’t more of a thing, because the two tastes really taste great together. Until the candies become more common, make your own with the classic Kisses paired with a tasty blueberry beer.

Conversation Hearts (Kiss me! Love me! Text me!) with a lager from Wolverine State Brewing Company: Nobody does lagers better than this Ann Arbor based brewery, and a nice, crispy lager will balance out the sugary fun of these chatty hearts.

Red Hots and Bell’s Two Hearted Ale: Traditionally, IPAs have been paired with hot foods. Thus, I think that the spiciest of candies will pair nicely with one of Michigan’s finest IPAs. (In a perfect world, there would be another batch of Red Hot beer brewed at the Arbor Microbrewery!)

Peeps with Jolly Pumpkin’s La Roja: Peeps aren’t just for Easter anymore, and thank goodness for that! If you are going to ingest these gelatinous globs of sugar, just go for it! Balls to the wall! Eat the sugar, drink the sour and let the tastes mingle in your mouth.

These 12 beer and candy pairings should win your way into anyone’s heart. Happy Valentine’s Day!


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