Posts

shortsElk Rapids, Mich. – In true Short’s fashion, just one month in advance of their biggest party of the year, Short’s Brewing Company announces the addition of the Salvacious Planemo Sour Series and Slurm to their 2017 Release Schedule. The Salvacious Planemo Sour Series will begin with the release of Anni Ale 13irteen, a dry hopped American Sour Ale with black currants. Slurm, Short’s first New England style India Pale Ale, will be distributed in May. Both new releases will be served on tap at Short’s Anni Party 13irteen.

A departure from Short’s Anni Ale ‘09 – ‘16, Anni Ale 13irteen will be released first at Short’s thirteenth anniversary party. This American Sour Ale will head to shelves and taps in Michigan and throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin) beginning May 1st.

Fans of past Short’s releases Peachy Pom Pom and Wishful Sinful have much to look forward to. Subsequent Salvacious Planemo Sour Series releases include Exeter, a new American Sour Ale with strawberry and lemon and the eventual return of Critterless. First released in the fall of 2016, Critterless is an American Sour Ale with mango and cherry that quickly proved to be a fan favorite.

shortsOn the other end of the beer spectrum, Short’s Slurm, a juicy, hazy, New England style IPA will also make it’s debut on tap at Short’s Anni Party 13irteen. Packaged in six-packs of 12 oz bottles and kegs, Slurm will only be available in Michigan. According to the company, distribution will take place in May.

Taking place on April 29th, 2017, Short’s Anni Party 13irteen will feature 30 Short’s brews and Starcut Ciders, local food, two specialty Private Stache bottle releases (Terr Bear, a barrel aged sour Wheat Ale fermented with Northern Michigan raspberries and Bourbon Wizard, a barrel aged Barleywine), and performances by Laith Al-Saadi, May Erlewine & The Motivations, and the first ever winner of Short’s Battle of the Bands.

Tickets to Short’s Anni Party 13irteen are available now. Order today at: shortsbrew.com/anniparty.

shortsElk Rapids, Mich. – In true Short’s fashion, just one month in advance of their biggest party of the year, Short’s Brewing Company announces the addition of the Salvacious Planemo Sour Series and Slurm to their 2017 Release Schedule. The Salvacious Planemo Sour Series will begin with the release of Anni Ale 13irteen, a dry hopped American Sour Ale with black currants. Slurm, Short’s first New England style India Pale Ale, will be distributed in May. Both new releases will be served on tap at Short’s Anni Party 13irteen.

A departure from Short’s Anni Ale ‘09 – ‘16, Anni Ale 13irteen will be released first at Short’s thirteenth anniversary party. This American Sour Ale will head to shelves and taps in Michigan and throughout Short’s expanded distribution footprint (Michigan, Pennsylvania, Ohio, Indiana, Illinois, and Wisconsin) beginning May 1st.

Fans of past Short’s releases Peachy Pom Pom and Wishful Sinful have much to look forward to. Subsequent Salvacious Planemo Sour Series releases include Exeter, a new American Sour Ale with strawberry and lemon and the eventual return of Critterless. First released in the fall of 2016, Critterless is an American Sour Ale with mango and cherry that quickly proved to be a fan favorite.

shortsOn the other end of the beer spectrum, Short’s Slurm, a juicy, hazy, New England style IPA will also make it’s debut on tap at Short’s Anni Party 13irteen. Packaged in six-packs of 12 oz bottles and kegs, Slurm will only be available in Michigan. According to the company, distribution will take place in May.

Taking place on April 29th, 2017, Short’s Anni Party 13irteen will feature 30 Short’s brews and Starcut Ciders, local food, two specialty Private Stache bottle releases (Terr Bear, a barrel aged sour Wheat Ale fermented with Northern Michigan raspberries and Bourbon Wizard, a barrel aged Barleywine), and performances by Laith Al-Saadi, May Erlewine & The Motivations, and the first ever winner of Short’s Battle of the Bands.

Tickets to Short’s Anni Party 13irteen are available now. Order today at: shortsbrew.com/anniparty.

short's

Bellaire, Mich. – Short’s Brewing Company announces the lineup for their Anni Party 13 Battle of the Bands. Over the course of the next two months, 21 selected bands will battle for a paying gig to perform as the opener at Short’s 13th Anniversary Party on April 29th, 2017.

Selected bands will take the pub stage on seven Sundays this winter and spring, three each evening, to show off their skills. Each band will play three songs (one song must be original) in front of a live audience and Short’s panel of celebrity judges including representatives from the Crosshatch Center for Art and Ecology and Earthwork Music. Bands will be evaluated on their stage presence, “tightness,” original song, and overall party “vibe.” The band(s) with the highest overall scores will move on to the semi-finals. A final battle will be held on Sunday, April 2nd.

The Battle of the Bands will begin this Sunday, January 22nd, with performances by Benjamin James and Zander Michigan beginning at 4:30 pm. Other bands vying for a spot in the musical lineup for Short’s 13th Anniversary Party include Hurry Home, Red Herring, The Gasoline Gypsies, Jack Pine, ellyeahdehd, Impulsive Hearts, Dos Ultra, Tell Yo Mamma, and Strobelite Honey. A full lineup can be found by visiting shortsbrew.com/battleofthebands2017.

 

About Short’s 13th Anniversary Party

Celebrated each April, Short’s Anniversary Party brings an estimated 3,000 party attendees to downtown Bellaire for Short’s brews, Starcut Ciders, live music, and local food trucks. Headlining acts for #SBCANNIPARTY13 will be announced with ticket sales on Friday, February 17th.

About Short’s Brewing Company

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short.  In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

 

short's

Bellaire, Mich. – Short’s Brewing Company announces the lineup for their Anni Party 13 Battle of the Bands. Over the course of the next two months, 21 selected bands will battle for a paying gig to perform as the opener at Short’s 13th Anniversary Party on April 29th, 2017.

Selected bands will take the pub stage on seven Sundays this winter and spring, three each evening, to show off their skills. Each band will play three songs (one song must be original) in front of a live audience and Short’s panel of celebrity judges including representatives from the Crosshatch Center for Art and Ecology and Earthwork Music. Bands will be evaluated on their stage presence, “tightness,” original song, and overall party “vibe.” The band(s) with the highest overall scores will move on to the semi-finals. A final battle will be held on Sunday, April 2nd.

The Battle of the Bands will begin this Sunday, January 22nd, with performances by Benjamin James and Zander Michigan beginning at 4:30 pm. Other bands vying for a spot in the musical lineup for Short’s 13th Anniversary Party include Hurry Home, Red Herring, The Gasoline Gypsies, Jack Pine, ellyeahdehd, Impulsive Hearts, Dos Ultra, Tell Yo Mamma, and Strobelite Honey. A full lineup can be found by visiting shortsbrew.com/battleofthebands2017.
 
About Short’s 13th Anniversary Party
Celebrated each April, Short’s Anniversary Party brings an estimated 3,000 party attendees to downtown Bellaire for Short’s brews, Starcut Ciders, live music, and local food trucks. Headlining acts for #SBCANNIPARTY13 will be announced with ticket sales on Friday, February 17th.

About Short’s Brewing Company

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short.  In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

 

shorts brewing

“You think about how you give your whole self to something. And this is it,” says Joe Short, looking around the new extension on the pub.

“It’s always surreal coming in the morning of the anniversary. This is the moment—the culmination of working so hard and so long. This is the tangible reality of all that. You can touch it.”

An hour before the gates opened to eager Short’s enthusiasts, Short’s staff were buzzing this way and that, setting up the magic that is the Short’s Anniversary Party. It has been 12 years, and although every year has its triumphs, this one definitely stands out.

shorts brewing

We’re sitting in one of those triumphs as we speak. Since November, the Short’s team has been diligently working on a new taproom extension adjoining the original pub. It’s beautiful and warm, and fits right into the veteran brewing company’s aesthetic.

“We did it all in-house with our own team. Good ‘old fashioned do-it-yourself work.”

The doors opened just in time for the anniversary, adding “a whole new element to the party.”

Indeed, it boasts long, community-style tables,—both inside and outside—space for games, and most importantly, a fabulous new line of taps, including a few hook-ups for cask-conditioned pours.

“The first thing I’m going to do after I finish the state of the brewery address is take a pour off the cask conditioned pulls. We have two pale ales and a chocolate wheat.”

Before festivities began, various Short’s team members kept popping into the space, obviously working hard to make sure everything was ready to go, but also taking the time to high-five Joe and pat him on the shoulder—small, familiar gestures that spoke to the great team surrounding this brand.

All of these elements of creativity, care, enthusiasm, and family are why so many people wait in line every year for this anniversary. Well, that, and for the excellent brews, of course.

Once the gates were opened, a happy crowd filled the space and filled their cups. There were taps everywhere—two trucks on the street, all three bars open at the pub, and a special gourmet hutch marking the center.

The beer was a mix of familiar and new, with classic standbys like Local’s Light, Humalupalicious, and Soft Parade. The party also featured Starcut Ciders and numerous gourmet options. Tip Ta Tip, a collaboration brew with Funky Buddha (Miami, FL) was one highlight pour, tasting like a good old-fashioned with notes of barrel-aged orange and cherry. Going with the theme of Karate Kid, Sweep the Leg Johnny was a warm brown ale that had been conditioned in bourbon barrels, combining with flavors of plum, fig, and brown sugar.

On the cider side, Erraticus 2 offered more of a gin and tonic cocktail feel, a wild apple cider aged in gin barrels. And the best kept secret that day was the mixing of Starcut Ciders’ Squishy with the pub brew Melt My Brain—cherry-blended cider mixed with a gin and tonic beer? Yes, Please!

In honor of the anniversary, a new Private Stache bottle release was available for purchase as well. Named Compression, this is a collaboration brew with the band Vulfpeck, saluting their return to the Bellaire stage. Band members all asked for something a little different and “funky,” so Short’s brewers created an American Sour Ale made from four blended barrel aged beers.

A couple hours into the party, everyone full of quality brews and tasty eats, Short called the crowd to attention at center stage. It was time for the legendary state of the brewery address, given by Short himself.

“I’m trying for more concise this year. I kind of rambled on at the last one, for like 45 minutes. I’m pretty excited about this year’s, but also really nervous,” he stated, holding a guitar in one hand and a piece of paper in the other (a list of 10 awesome things from year 12).

The next 35 minutes were packed with amusing, surprising, and heart-warming things. Short praised his family, both at home and at work, and pronounced them his proudest achievements.

He then turned to every person in the crowd and spoke the words, “I’m calling you all out to be awesomer.”

Like the karate kid, he told us, Short’s emblazons the gusto and synergy needed to achieve great things. “It symbolizes my life and the life we’ve all created here.”

And then Joe Short stopped speaking and started singing instead.

With a mix of bandmates from The Crane Wives, The Go Rounds, and Vulfpeck, he sang about family, about his legacy, about the glory of Humalupalicious and the importance of hops—“Aroma! Flavor! To have beer without hops/we would all not be here!”

In a performance of “Shine On,” he and guest patron May Erlewine inspired each other to sing about a passion and drive that life takes to succeed. It showcased that while this business can be fun and freeing, it takes hard work and commitment.

Even on this anniversary day of celebration, Short is looking to the future. Half of the funds made at the event goes back into the Bellaire Downtown Development Authority. He has a “Joe Short Legacy Plan” involving building restoration, historic attractions, more parking, affordable housing, trailheads, and more community space.

“It takes one person to throw the seed, but a whole village to get it done. I guess I’m the seed,” Short states. “The seed to be awesomer.”

 

Photography: Kaitlyn Rickman