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atwater brewery

Detroit, Mich — Atwater Brewery, Detroit’s hometown brewer for 20 years, has grown from a small brew pub in Detroit’s historic rivertown district into one of Michigan’s largest brewers. And it’s targeting further growth in the state in 2018.

During 2017, Atwater added a host of new products to compliment its robust portfolio and meet growing customer demand. It also signed a new distribution agreement with M1 Network and completed its re-branding with renowned Detroit artist Tony Roko. “2017 was a year of transition for Atwater,” says Atwater owner Mark Rieth. “Our new distribution network alone should help us to expand our current markets, enter new markets and ultimately increase retail sales in Michigan by up to 30%.”

Rieth said 2018 will be a year of focus. “Our expanded reach and new packaging encourage us to concentrate our growth across Michigan, which has always been our home and our strongest market. We believe we’ll push our production capacity to its limits.” Rieth suggests that this time next year, Atwater will be producing at a 50,000 barrel annualized rate.

Atwater’s sales continue to be led by its popular Dirty Blond, Vanilla Java Porter, and Atwater Lager brands, but its brew masters are always innovating new styles as well. Atwater’s celebrated Christmas Ale is back this season and starting in 2018, Atwater will offer Vanilla Java varieties beginning with Bavarian Cream VJP in the first quarter followed by coconut, raspberry and hazelnut VJP coming throughout the year. Fans of Atwater small batch productions will learn about an exciting new barrel aged product in mid January.

The company’s largest brew facility remains on Joseph Campau in Detroit’s warehouse district where Atwater continues to build on its heritage of brewing world class German style lagers and innovative and fresh ales. Over the past twenty years, Atwater’s has expanded its portfolio to include 26 styles of beer and select seasonal flavors that are distributed to 21 states and three international markets.

Atwater will continue to scout new locations to expand its line of award-winning Taphouse and Biergarten projects. “We say that we’re ‘bringing Detroit everywhere,’ and our Taphouse and Biergarten venues have been an incredibly fun, successful way to do so. In 2018, we’ll be looking at new sites in Michigan and beyond to complement our existing venues in Detroit, Grosse Pointe and Grand Rapids,” says Rieth.

“We’re so grateful to our customers, partners and employees for helping Atwater grow and thrive for 20 years. It hasn’t been easy, and with wine and spirits now dipping into beer sales, it’s not getting any easier,” says Rieth. “But that’s our focus — staying the course, brewing our world-class lagers and other customer favorites from right here in Detroit, and distributing them conveniently throughout the state.”

 

About Atwater Brewery

Atwater Brewery. Born in Detroit. Raised Everywhere. Atwater offers 40 styles of beer led by its popular Purple Gang Pilsner, Better Life Choices IPA, Vanilla Java Porter, Dirty Blonde and its “World Beer Cup” award winning Decadent Dark Chocolate Ale. Atwater distributes its beer to 21 states plus select international markets and offers a proprietary line of craft spirits. Atwater operates three full-service tap house and biergarten locations in Detroit, Grosse Pointe and Grand Rapids.

 

Holland, Michigan-based craft brewery and distiller, New Holland Brewing, announces the release of their 20th Anniversary Ale, a beer specifically brewed to commemorate their 20th year in the brewing industry. This beer release is the culmination of their year-long celebration.

“For the past 20 years, New Holland has worked hard to create remarkable beers for our customers to enjoy,” says New Holland President and Founder, Brett VanderKamp. “Each brew is thoughtfully crafted, inspired by the stories around us, and this 20th Anniversary Ale is no exception.”

new holland

The 20th Anniversary Ale is a rum-barrel aged strong ale, and comes in at a whopping 20% ABV. Despite the high alcohol content, this brew is smooth and warming with notes of vanilla and the spice of rum.

“We aged this ale in rum barrels for almost a year, and the results are phenomenal. The rum character really shines though and complements the beer,” says Jason Salas, Brewery Production Manager.

This ale will be extremely limited in quantity, and available only at select retailers in Michigan, in wax-dipped 22oz bottles. The official release date is Black FridayNovember 24th. New Holland’s brewpub locations, Pub on 8th in Holland and The Knickerbocker in Grand Rapids, will be offering bottle sales as well as the only draft pours in the nation.

 

summer beer fest

In the beginning, 1997 to be precise, there were approximately 30 breweries with membership in the newly minted Michigan Brewers Guild. The purpose of their inception was to form an alliance to promote our state’s emerging beer industry and advocate in legislative matters. Two decades later, with their support and guidance, that number is 239 and growing. More than half of the current members helped celebrate this milestone anniversary at the 20th edition of Summer Beer Festival in Depot Town.

The Guild’s first sanctioned beer festival took place in their inaugural year with a couple dozen breweries and approximately 600 attendees. Eleven of those original participating breweries have returned for this year’s festival, although not all of them have been present at every festival in between.


This weekend’s celebration nearly broke the perimeter of Riverside Park and exemplified the exponential growth realized over twenty years, with more than 145 breweries serving over 1,140 beers, and a two day total crowd of 12,000 people enjoying the wealth of choices.

Several of the breweries participating in last weekend’s edition were also celebrating their 20th anniversary and have grown alongside the Guild. In 1997, Founders Brewing Company was a relatively small operation whose back door read “Canal Street Brewing.” Dark Horse Brewing Co began its first incarnation in downtown Marshall as a now-closed gastropub that would blossom into an entire compound of craft businesses in it’s second life. Dragonmead Microbrewery was formed and preparing to open. Atwater Brewery began producing German style lagers in Detroit’s historic Rivertown district, adding more locations as their range of beers expanded. CJ’s Brewing Company set up shop in Commerce Township, later opening a second location in Plymouth. Woodward Avenue Brewers began “putting the ‘ale’ in Ferndale” and hasn’t stopped. The list of breweries with proven staying power goes on.



Inevitably not every beer business succeeds. As the years have come and gone, so have some of the breweries. Fortunately for enthusiasts there’s a steady stream of new breweries willing to take their place in the game. Those new to the MBG festival circuit this summer include Transient Artisan Ales, Greyline Brewing Company, Speciation Artisan Ales, and several others. Breweries are able to participate as members when they’ve satisfied the Guild’s requirements including a waiting period.

The seasonal festivals planned in 2018 are sure to impress with steadily bigger numbers representing the ever-expanding beer scene as the Michigan Brewers Guild reaches the equivalent years of the legal drinking age in our Great Beer State. In the meantime, enjoy the remainder of Michigan Craft Beer Month and toast a hearty cheers to 20 years!

 

HOLLAND, Mich., — In celebration of its 20th anniversary, New Holland Brewing Company (NHB) will release six throwback beers, an assortment of fan and brewer favorites from the past 20 years. The special edition release will be available during NHB’s annual Hatter Days Street Party on June 10. The limited release throwback beers will be offered in six packs at New Holland’s Pub on 8th in Holland and at The Knickerbocker in Grand Rapids, beginning June 10.

“We are thrilled to include throwback beers as part of our 20th anniversary celebration,” says New Holland President Brett VanderKamp. “We want to thank everyone who has supported us over the past two decades by bringing back some of our favorite brews. It’s a special time for us, and we’re excited to revel in the nostalgia of this milestone with the community at what will be our most dynamic Hatter Days Street Party yet.”

new holland

The throwback beer lineup includes:

Kourage First brewed in 1997, this brown ale was originally named “Dutch Kourage.” It is a dark, aggressively hopped brown ale with robust malt flavor and hints of chocolate.

Zoomer Wit This wheat ale was first brewed 1998 with orange, spices and American-grown wheat. Its subtle hints of citrus fruit made Zoomer a summer-time favorite.

Y2K Hailing from the year 1999, Y2K is a barleywine-style ale with deep mahogany hues. It is rich in body and contains notes of caramel and raisin.

Green Hornet Green Hornet also comes from 1999. It is an American-style pale ale that is golden in color. The beer is bright and crisp with just enough hop character, complemented by a sweet malt finish.

Jubilee Jubilee was first brewed in 1999 and harmoniously blends fruit and fermentation character into a delicious, balanced sip.

Blue Goat First brewed 2006, this doppelbock beer is chestnut in color with a nutty malt profile from its Munich malt. It has a muted hop presence and caramelized body to culminate a dry finish.

These limited release throwback brews will be available at throwback pricing. Preorder for the throwback beers will be available for members of New Holland’s Fairbanks Society (mug club) May 30 through June 6 at New Holland Brewing’s Sidecar storefront, located at the Pub on 8th.

In addition to the throwback brews, Hatter Days will feature a portfolio of Hatter family brews on tap including, Tasmanian Hatter (Galaxy IPA), White Hatter (Belgian-style White Pale Ale) and the beer that started it all, Mad Hatter IPA.

The event remains a free, family-friendly occasion. All ages are welcome to enjoy a BBQ cookout, live music from local and national acts and all-day acts from Daredevil Circus from 4 p.m. to 11 p.m. Hatter Days will continue with an afterparty inside the Pub until 1 a.m.

hatter days

The live music lineup includes:

  • 4:00 p.m. – The Ragbirds
  • 5:30 p.m. – Mucca Pazza
  • 7:30 p.m. – Joe Hertler & The Rainbow Seekers
  • 9:15 p.m. – The Dirty Dozen Brass Band
  • 11:00 p.m. – Street Party ends and afterparty begins at the Pub with music from Rusty’s Big Ass Band & Silent Disco
  • DJ Dr. Joel between sets

New Holland Brewing is proud to partner with Kids’ Food Basket for Hatter Days this year. Guests who bring items from the Kids’ Food Basket Wish List to street party will be entered to win one of many raffle prizes, including a private beer and spirits paired dinner for 10.

ALL AGES WELCOME • FREE ADMISSION

 

HOLLAND, Mich., — In celebration of its 20th anniversary, New Holland Brewing Company (NHB) will release six throwback beers, an assortment of fan and brewer favorites from the past 20 years. The special edition release will be available during NHB’s annual Hatter Days Street Party on June 10. The limited release throwback beers will be offered in six packs at New Holland’s Pub on 8th in Holland and at The Knickerbocker in Grand Rapids, beginning June 10.
“We are thrilled to include throwback beers as part of our 20th anniversary celebration,” says New Holland President Brett VanderKamp. “We want to thank everyone who has supported us over the past two decades by bringing back some of our favorite brews. It’s a special time for us, and we’re excited to revel in the nostalgia of this milestone with the community at what will be our most dynamic Hatter Days Street Party yet.”
new holland
The throwback beer lineup includes:
Kourage First brewed in 1997, this brown ale was originally named “Dutch Kourage.” It is a dark, aggressively hopped brown ale with robust malt flavor and hints of chocolate.
Zoomer Wit This wheat ale was first brewed 1998 with orange, spices and American-grown wheat. Its subtle hints of citrus fruit made Zoomer a summer-time favorite.
Y2K Hailing from the year 1999, Y2K is a barleywine-style ale with deep mahogany hues. It is rich in body and contains notes of caramel and raisin.
Green Hornet Green Hornet also comes from 1999. It is an American-style pale ale that is golden in color. The beer is bright and crisp with just enough hop character, complemented by a sweet malt finish.
Jubilee Jubilee was first brewed in 1999 and harmoniously blends fruit and fermentation character into a delicious, balanced sip.
Blue Goat First brewed 2006, this doppelbock beer is chestnut in color with a nutty malt profile from its Munich malt. It has a muted hop presence and caramelized body to culminate a dry finish.
These limited release throwback brews will be available at throwback pricing. Preorder for the throwback beers will be available for members of New Holland’s Fairbanks Society (mug club) May 30 through June 6 at New Holland Brewing’s Sidecar storefront, located at the Pub on 8th.
In addition to the throwback brews, Hatter Days will feature a portfolio of Hatter family brews on tap including, Tasmanian Hatter (Galaxy IPA), White Hatter (Belgian-style White Pale Ale) and the beer that started it all, Mad Hatter IPA.
The event remains a free, family-friendly occasion. All ages are welcome to enjoy a BBQ cookout, live music from local and national acts and all-day acts from Daredevil Circus from 4 p.m. to 11 p.m. Hatter Days will continue with an afterparty inside the Pub until 1 a.m.
hatter days
The live music lineup includes:

  • 4:00 p.m. – The Ragbirds
  • 5:30 p.m. – Mucca Pazza
  • 7:30 p.m. – Joe Hertler & The Rainbow Seekers
  • 9:15 p.m. – The Dirty Dozen Brass Band
  • 11:00 p.m. – Street Party ends and afterparty begins at the Pub with music from Rusty’s Big Ass Band & Silent Disco
  • DJ Dr. Joel between sets

New Holland Brewing is proud to partner with Kids’ Food Basket for Hatter Days this year. Guests who bring items from the Kids’ Food Basket Wish List to street party will be entered to win one of many raffle prizes, including a private beer and spirits paired dinner for 10.
ALL AGES WELCOME • FREE ADMISSION