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resilience ipa

Every brewery in America invited to brew fundraiser beer and donate 100% of sales.

Chico, CA—Sierra Nevada Brewing Co. announced today that the company will brew Resilience Butte County Proud IPA to raise funds for those impacted by the Camp Fire. Sierra Nevada will donate 100 percent of Resilience IPA sales to Camp Fire relief, and is asking every other brewery in the country to brew the beer and do the same.

Sierra Nevada will brew Resilience IPA on Giving Tuesday, November 27. The company has asked other breweries to create their own versions of Resilience on that day and donate 100 percent of the sales to Camp Fire relief. Sierra Nevada is working with hop and malt suppliers to secure ingredient donations to participating breweries nationwide.

“Although Chico and the Sierra Nevada brewery were spared, the Camp Fire has devastated neighboring communities where many of our friends, families and employees live,” said Sierra Nevada founder and owner, Ken Grossman. “This community has supported us for 38 years and we’re going to do everything we can to support them back.”

The Camp Fire, now the deadliest and most destructive wildfire in California history, started on November 8 in the hills above the brewery’s Chico facility. At the time of this release, the fire had burned 142,000 acres, killed more than 60 people and left hundreds missing, destroyed more than 9,700 homes, and displaced nearly 14 percent of Sierra Nevada’s Chico employees.

Days after the fire, the brewery established the Sierra Nevada Camp Fire Relief fund, which will provide much-needed long-term support for community rebuilding efforts. All donations from Resilience IPA will go to this fund. Additional donations towards this effort can be made here.

Sierra Nevada will release their version of Resilience IPA in early January with limited distribution in cans and on draught.

 

long road

 

New distillery Tasting Room to open in the heart of Downtown Boyne City retail district

Grand Rapids, Mich – Grand Rapids-based Long Road Distillers announced on Wednesday that they will be opening a new distillery tasting room in Boyne City, Michigan. The northern Michigan outlet will be the company’s first offsite tasting room apart from their headquarters on the West Side of Grand Rapids where they house their production facility, cocktail bar and restaurant. Visitors to the new Boyne City location will be able to sample Long Road’s line-up of handcrafted spirits, participate in special tasting events, and purchase merchandise and bottles to-go.

“The Long Road team is thrilled to join the Boyne City community,” said Kyle VanStrien, Long Road Distillers Co-Founder and Co-Owner. “It’s a beautiful town with a thriving retail district, engaged business community, and countless activities for residents and visitors to enjoy throughout the year.”

The Long Road Tasting Room will be located at 118 Water Street in the heart of the Central Business District in Downtown Boyne City. It will share a storefront with The Outdoor Beerdsman, a befitting partnership considering the handcrafted nature of the retailer who designs and prints their own apparel, and creates custom jewelry, all in-house.

“We’re excited to have Long Road Distillers join our downtown business community,” said Ashley Cousens, Executive Director of the Boyne Area Chamber of Commerce. “We think they’ll be a great compliment to the many options we have for residents and visitors to enjoy – our retail shops, brewpubs, restaurants, wineries and bars. This will add another unique attraction and a line of handcrafted products that help highlight the agricultural bounty of Michigan.”

Northern Michigan has become a vital part of the Long Road story and holds a special place in the hearts of VanStrien and fellow Co-Owner and Co-Founder Jon O’Connor.

“We are committed to using Michigan-grown ingredients in our spirits whenever possible,” said O’Connor. “MICHIGIN, our 100% Michigan ingredient gin, depends on ingredients grown in Northern Michigan. Our team spends several days each fall harvesting juniper on nearby Beaver Island, and we’ve incorporated galena hops from the Michigan Hop Alliance in Northport to add a citrus component to the gin’s botanical makeup.”

“As we’ve done in West Michigan, we’re excited to build partnerships with Boyne area farmers to develop new products that highlight the unique terroir of the region,” adds O’Connor.

While an official open date has not been announced, Long Road Distillers is actively seeking applicants for a Tasting Room Manager and Retail Associate team members.

To learn more about employment opportunities or to stay up to date on the Long Road – Boyne City location, visit fb.me/LongRoadBoyneCity.

 

 

expansion pack

Detroit, Mich. —  Batch Brewing Company, located in the Corktown neighborhood of Detroit, is rolling out its first beer subscription called the Batch Brewing Company Expansion Pack. The Expansion Pack will include an exclusive 4-pack of beer per month, only available to subscribers. In addition, the subscription includes other perks such as the ability to prepay for bottle releases.

Batch Brewing Company is in the midst of growth, adding its second location ‘The Funk Room’ at 2841 E Grand Boulevard, where they recently started canning beer and expanding distribution. “Growing a small business is a balancing act,” says co-owner Stephen Roginson. “You’ve got to rely on subcontractors and vendors to honor their commitments, deliver on time, and care about your business.”

 

 

With a goal of opening The Funk Room, the brewery has found itself short of funding after a vendor vanished with a $95,000 equipment deposit. “We’re hoping the additional revenue from the Expansion Pack will help us bridge the financial gap and get our second tap room open to serving the North End and Milwaukee Junction communities,” added Roginson.

The first installment of the Expansion Pack will be available to subscribers in February as Batch Brewing Company celebrates its 4th anniversary. More information about the Expansion Pack can be found at their website.

 

About
Batch Brewing Company has been voted as Best Microbrewery / Brewpub by both Metro Times and Hour Detroit, Best Brewery in Michigan according to Yelp, and was chosen as the #3 Best New Brewery in Michigan by MLive in 2016. Winners of Hatch Detroit in 2013, Batch Brewing Company opened their doors in early 2015. Batch Brewing Company’s original location is at 1400 Porter Street in the Corktown neighborhood of Detroit, and recently launched the Batch Brewing Company Funk Room at 2841 East Grand Boulevard.

 

issues and ales

GRAND RAPIDS, Mich — Harmony Hall will host a night of political discussion focused on the highly anticipated upcoming midterm election. Michigan Radio’s next installment of “Issues & Ale” will take place in the hall on Wednesday, October 24 from 6:30-8:00 p.m.

“We’re making it easy to do your civic duty. Get informed while enjoying a delicious Harmony beer!” said Heather Van Dyke-Titus, co-owner of Harmony Brewing Company.

Issues & Ale is an ongoing event series designed to get the public talking about issues in Michigan in an informal environment. The events take place throughout Michigan Radio’s listening area and are always free to attend.

michigan radio

It’s Just Politics co-host Zoe Clark will host a panel of Grand Rapids political experts in a discussion about the upcoming midterm election. On November 6, Michiganders will elect a new governor and attorney general, select candidates in a number of contested races in the U.S. House of Representatives and Senate and vote on three statewide ballot proposals.

“This will be a fun and fast-paced discussion about some of the key races and ballot issues that people across Michigan will be voting on in the November midterm election,” said Steven Chrypinksi, marketing director for Michigan Radio.

Audience members will also have the opportunity to pose questions about the election to the panel.

“We’ve been talking to so many people who are feeling desperate for constructive, respectful dialogue about politics and the issues that impact all of us,” Van Dyke-Titus said. “We wanted to provide a forum for that conversation to happen.”

Van Dyke-Titus, a lifelong listener of NPR, looks forward to hosting the event in the midst of a tense political atmosphere.

“I’m thrilled to be able to collaborate with an institution that I value and respect so much,” Van Dyke-Titus said. “I’m also excited that the theme of the night is a preview for the midterm elections. I can’t remember a time when an election felt more important.”

 

new holland

 

HOLLAND, Mich.  Tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout, New Holland Brewing Company is launching a new brand campaign: Share A Legend. At its core, the campaign is a celebration of storytelling shared among friends over this timeless brew—and the legend of Dragon’s Milk™ that began when it was first bottled 17 years ago.  

Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are stories of triumph, the goodness of humankind or someone who has inspired them. Throughout the campaign, New Holland Brewing Company will release the legends of six real people, who fall into the archetypes, starting with Warrior and followed by Huntress, Smith, Poet, Alchemist and Performer. The videos, the new DragonsMilk.com website and other branded elements adopt a half-illustrated design that embody the true but imaginative and creative nature of legendary tales that are passed down over time.  

Share A Legend Campaign  

To commence the storytelling project, New Holland Brewing Company has partnered with Glynn Washington, Michigan native and host of the popular radio show and podcast, “Snap Judgment” to emcee a night of storytelling at The Knickerbocker in Grand Rapids, Mich. Narrators are invited to submit their stories online for a chance to share their legendary tales with an audience during the slam on Oct. 19, 2018. Submissions will be accepted through Oct. 12, and storytellers will be notified by Oct. 15 of their opportunity to take stage alongside Washington. 

In addition to the open mic night with Washington, New Holland Brewing Company is encouraging fans to share their legends anytime by tagging them on social media with #ShareALegend or posting them to DragonsMilk.com. The purpose of the campaign is to cultivate meaningful stories and form a sense of community and belonging through spoken word.

New Experiential Room Revealed

Another component of the Share A Legend campaign includes the reveal of New Holland’s Table of Legends room onsite at The Knickerbocker. Dragon’s Milk is a catalyst for people to forge everlasting human connections around the table or campfire in our modern world where time seems to escape us. The Table of Legends room is intended to serve as an “Instagrammable” experiential space for individuals to gather, connect and share their own personal legends.

“We believe Dragon’s Milk can create savored moments where time stands still, and great stories are told,” said Brett VanderKamp, founder and president of New Holland Brewing Company. “Over time, these stories can turn into legends. When we thought of just how many stories Dragon’s Milk has prompted, we realized these needed to be celebrated and shared.”  

With characteristics of cocoa and a punch of bourbon right on the nose, Dragon’s Milk drinkers can experience the love and passion that is poured into the aged brewing process with every sip of the beverage.  

A limited amount of tickets for the exclusive Oct. 19 event are available at DragonsMilk.com.

  • What: Share A Legend Storytelling event with Glynn Washington
  • Where: The Knickerbocker, 417 Bridge St NW, Grand Rapids, MI 49504
  • When: Oct. 19, 2018. Doors open at 6 p.m., storytelling begins at 7 p.m.

To obtain tickets for the Oct. 19 event, submit a story for a chance to share the stage with Glynn Washington or learn more about how Dragon’s Milk is made, visit www.DragonsMilk.com. 

About New Holland Brewing Company  

For more than 20 years, New Holland Brewing Company has been an integral member of the artisan approach, pursuing playful creativity in its authentic beer, spirits and foodservice. New Holland believes the notion of craft lives in fostering rich experiences for customers, including at its two brewpubs in Grand Rapids and Holland, Michigan. New Holland brews at least 20 beers each year, in addition to their flagship stout, Dragon’s Milk™, a full line of spirits and ready-to-drink cocktails. 

 

 

batch brewing

Detroit, Mich. — From September 14 to September 16, Batch Brewing Company will be celebrating their 4th Oktoberfest since opening their doors in 2015.

While the brewery dons lederhosen and the requisite decorations, they also reassume their alter-ego as Batch Brauerei, focused entirely on the Oktoberfest experience. Throughout the weekend of celebration, Batch Brauerei’s beer menu will be entirely made of German-style beers, with the exception of their Feelgood Tap collaboration with Hatch Detroit ‘The GORGAntuan’.

batch brewingThe weekend will feature German-style food, as well, highlighting Chef Matt Johnson’s take on Oktoberfest fare, including half roasted chicken, cheese spatzle, and pretzels, among other items.

German music, food, and beer are all a part of Batch Brauerei’s Oktoberfest party, one of the highlights of the brewery’s year. Their Festbier is available on draft at the brewery, as well as in cans. The event is open to the public and free to attend, but a ticketed option exists, which includes a meal, 1L stein, a beer, and reserved seating. Tickets are available on Eventbrite.

Batch Brewing Company has been voted as Best Microbrewery / Brewpub by both Metro Times and Hour Detroit, Best Brewery in Michigan according to Yelp, and was chosen as the #3 Best New Brewery in Michigan by MLive in 2016. Winners of Hatch Detroit in 2013, Batch Brewing Company opened their doors in early 2015. Batch Brewing Company’s original location is at 1400 Porter Street in the Corktown neighborhood of Detroit, and recently launched the Batch Brewing Company Funk Room at 2841 East Grand Boulevard.

 

WHAT AND WHY: To celebrate the 35th Anniversary of Ashley’s Pub in Ann Arbor, Michigan, Bell’s Brewery has brewed a special commemorative batch of beer. Ashley’s 35th Anniversary Ale is an Imperial Oatmeal Stout with an ABV of 8.5%. It will only be available on draught.

Bell’s previously brewed a Brown Ale to celebrate the 30th Anniversary of Ashley’s in 2013. Larry Bell also celebrates 35 years with Bell’s Brewery this year. Bell founded the Kalamazoo Brewing Co., specializing in homebrew supplies and ingredients, two years before the brewery sold its first commercial craft beer.

 

Jeff More, co-owner of Ashley’s Pub in Ann Arbor helps brew a special anniversary ale at Bell’s Comstock Brewery.

 

“Ashley’s exists to help people to have a great time. One of the ways we do this is by offering great beers like Bell’s. We’ve been serving Bell’s continuously since Larry first started to bring his beers over to us back in the mid-1980s” Roy More, Co-Founder of Ashley’s said.

“It is not how many lines of beers a place has, but the beers on the lines. That’s why we offer Bell’s,” he added.

 

 

WHO: Bell’s Brewery is the oldest and largest independent craft brewery in Michigan and the 7th largest craft brewery in the country. Ashley’s Pub is one of Bell’s earliest supporters and one of the oldest pubs in the state.

 

WHEN: A week-long celebration beginning Sept. 16, 2018 at 5 p.m. with at least 15 different draught beers including Bell’s Honey Hearted, Hopsoulution Double IPA, Octoberfest, Pomegranate Oarsman, Uberon, Larry’s Latest IPA, Larry’s Latest Fruit Ale, Two Hearted, Best Brown, Amber Ale and more. These beers will be available while supplies last at Ashely’s Ann Arbor location only.

Other anniversary events in Ann Arbor are:

  • Monday, Sept. 17: Trivia Night, 7-9 p.m.
  • Tuesday, Sept. 18: Barrel Flights (2014 Black Note, 2016 Black Note, Saturn, Whiskey Barrel Aged Cherry Stout), 6-10 p.m.
  • Wednesday, Sept. 19: Brewers Happy Hour (food and beer pairing), 6-8 p.m.
  • Thursday, Sept. 20: Mystery Tapping (Black Note fans will want to take note, and no, it’s not Black Note), 6 p.m.

 

WHERE: This limited, anniversary stout will only be available on tap at Ashley’s Ann Arbor (338 South State St.) and Westland (7525 N. Wayne Road) locations in addition to Bell’s Eccentric Café (355 E. Kalamazoo Ave.) in downtown Kalamazoo.

 

 

feelgood tap

Detroit, Mich. — Batch Brewing Company has debuted their September Feelgood Tap beer the ‘GORGAntuan’ as a fundraiser for Hatch Detroit and named in honor of founder Nick Gorga. The brewery will be contributing $2 from each glass of GORGAntuan sold to Hatch Detroit.

Hatch Detroit was established in 2011 to support the growth of independent retail in Detroit, Hamtramck, and Highland Park. One of the organization’s most recognized programs, its annual contest, introduces 10 aspiring entrepreneurs to the city, ultimately awarding one business with a $50k grant from Comerica Bank, and $200K in support services. In 2013, Batch Brewing Company won Hatch Detroit’s business incubator contest, and has since gone on to grow and expand, including their new facility ‘The Funk Room’ on East Grand Boulevard in the North End neighborhood.

feelgood tapThe fundraising concept was launched in 2015 at Batch Brewing Company. The Feelgood Tap has since gone on to become a 501c3, fundraising for nonprofits across Michigan through craft beer sales. More than 35 breweries, bars, and restaurants have partnered to raise money through the Feelgood Tap.

“The Feelgood Tap was a part of our business plan from early on,” said founder Stephen Roginson. “It was important to us that we were doing more than making beer and making money. The community has provided tremendous support to our business, and Hatch Detroit has been a big part of that. It’s our honor to pay that forward.”

“Stephen and his team at Batch Brewing are the perfect example of why we started Hatch Detroit, to support incredible entrepreneurs who recognize the pivotal role they play in their communities,” said Nick Gorga, founder of Hatch Detroit. “We are thrilled and humbled that Batch has chosen Hatch Detroit as its Feelgood Tap beer and we hope the GORGAntuan is a huge success for both Batch and Hatch.”

The GORGAntuan is an Imperial IPA ringing in at 10% ABV. Medium-full bodied, smooth mouthfeel and notes of tropical fruit, candy sugar and pine. It will be available at Batch Brewing Company throughout the month of September.

Batch Brewing Company has been voted as Best Microbrewery / Brewpub by both Metro Times and Hour Detroit, Best Brewery in Michigan according to Yelp, and was chosen as the #3 Best New Brewery in Michigan by MLive in 2016. Winners of Hatch Detroit in 2013, Batch Brewing Company opened their doors in early 2015. Batch Brewing Company’s original location is at 1400 Porter Street in the Corktown neighborhood of Detroit, and recently launched the Batch Brewing Company Funk Room at 2841 East Grand Boulevard.

 

About Hatch Detroit:

Hatch Detroit is a Michigan based 501(c)(3) organization supports both existing and new retail initiatives in the cities of Detroit, Highland Park and Hamtramck. Hatch Detroit was founded in 2011 to give residents and aspiring entrepreneurs a voice in the redevelopment of Detroit. Beyond its annual contest, Hatch Detroit provides funding, exposure and mentoring in support of its alumni entrepreneurs. Together, Hatch Detroit alumni have opened 34 businesses, employ over 500 people, and have invested over $6.5 million in their businesses. To learn more, visit www.hatchdetroit.com.