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new holland

The brewery has partnered with three outfitters to celebrate the milestone anniversary

Holland, Mich.  — New Holland Brewing Company has partnered with REI Co-op, Merrell and Woosah Outfitters to celebrate 100 years of Michigan State Parks. Together, the partners have crafted a special beer and will host a series of events to benefit the state’s scenic parks.

“This partnership with Michigan State Parks is our way of showcasing the natural beauty that our state has to offer and the amazing parks that allow people to access these beautiful places,” said New Holland Brewing Company Brand Manager Adam Dickerson.

Nearly 100 years ago, the Michigan State Parks Commission was established to acquire natural lands for use as public parks. This year, the Department of Natural Resources (DNR) is celebrating those 100 years by highlighting the history of the parks and encouraging the public to support their future.

“The centennial is an opportunity to look back and give forward; to celebrate the 100 years of memories made in state parks, but also to engage and empower the next generation of state park enthusiasts to take action and ownership for the next 100 years,” said Ron Olson, chief of the Parks and Recreation Division for the Michigan DNR.

New Holland Brewing Company partnered with REI and Woosah Outfitters to create a special beer for the occasion.

Lake and Trail Lager is a copper lager, perfect for drinking after a day of hiking Michigan’s scenic state park trails. It will be released in six packs of cans and distributed only in Michigan. This beer will support Michigan State Parks and the centennial anniversary.

Woosah Outfitters Founder and Owner Erica Lang designed the Lake and Trail Lager cans. Using her signature woodcut technique, she drew inspiration from spending time in Michigan’s great outdoors.

“I wanted to capture some of the magic and bliss I feel hiking on Michigan trails—like catching the sunrise and sunset, feeling so small surrounded by the towering rows of pines and of course that big view of the lake,” Lang said. “The scene I carved combines all of these feelings into one beautiful trail.”

A release party for the beer will take place on June 29 at Woosah’s outdoor garden space and coffee shop, Outside Coffee Co. Woosah will be unveiling new gear in the shop and offering free beer outdoors with live music performances throughout the evening.

A series of hike and beer dinners to benefit Michigan State Parks will feature New Holland beers paired with a three-course meal. The “Trail to Table” dinners will take place at Leelanau State Park in Northport on July 27, P.J. Hoffmaster State Park in Muskegon on July 28 and Island Lake State Recreation Area in Brighton on September 21.

The P.J. Hoffmaster “Trail to Table” event will be women only, in celebration of Genevieve Gillette, the “First Lady” of Michigan State Parks. Funds from this event will benefit the Gillette Nature Center.

“Genevieve Gillette was a pivotal leader in the early days of the state park system, and she is the namesake of the nature center for which we are raising funds,” Dickerson said. “We also wanted to provide an environment that is welcoming and comfortable for women craft beer drinkers, when so many other beer events tend to be very male oriented.”

new hollandNew Holland has partnered with REI and Merrell to provide added experiences to the “Trail to Table” events. Attendees will start the day with Merrell shoe demos and an approximately two-hour guided hike sure to provide scenic views of some of Michigan’s most beautiful landscapes. Following the hike, guests will have opportunities to connect with local REI experts, play yard games and enjoy the park before partaking in a beer dinner. The beer dinner will be set within the park and will feature a three-course meal with New Holland beer pairings. Each attendee will receive a complimentary REI Co-op Flash 22 Pack, courtesy of REI. Tickets are available online for $75 each and are capped at 75 tickets per event.

“As we open our new store in Grand Rapids, we are thrilled to support Michigan State Parks and the outdoor places that make this region special,” said Jessica Ganss, REI Grand Rapids store manager. “Our state parks provide some of the best opportunities to hike, camp and paddle, and this investment will help ensure they remain accessible for the next 100 years.”

One hundred percent of the proceeds from the “Trail to Table” events will benefit the hosting parks.

“From helping to generate funding for a track chair at Island Lake, to raising money for new, accessible playgrounds at Leelanau State Park, this partnership is helping state parks be relevant to everyone who visits and values them,” Olson said.

Helping to fund initiatives like these is a key reason New Holland has brought these partners together.

“We want to encourage others to give back to Michigan State Parks,” Dickerson said. “The events are the perfect way to financially support the state parks while participating in an amazing experience that will be sure to live on as a great memory for those who attend.”

Learn more about the partnership and purchase tickets for the “Trail to Table” events on New Holland’s website.

Lake and Trail Lager Release Party

Celebrate the release of the Lake and Trail Lager brewed in collaboration with REI and Woosah Outfitters to support Michigan State Parks. Enjoy free beer and catch live music outdoors, and check out new Woosah gear in the shop.

When: June 29, 2019

Where: Outside Coffee Co. at Woosah Outfitters, 738 Wealthy St SE, Grand Rapids, MI 49506

Trail to Table Beer Dinners

Join New Holland, Merrell, REI and Michigan State Parks to hike the trails at one of Michigan’s beautiful state parks, and then refuel with a three-course meal paired with New Holland beers. Things will kick off with a shoe demo from Merrell, followed by a hike through the hosting park. Attendees will receive a complimentary REI Co-op Flash 22 Pack, courtesy of REI. Tickets are available for purchase online for $75 each, with a 75 ticket cap for each event.

  • Leelanau State Park, Northport, MI
    July 27, 2019

  • P.J. Hoffmaster State Park, Muskegon, MI (women only)
    July 28, 2019

  • Island Lake State Park, Brighton MI
    September 21, 2019

 

 

albion malleable

The Anniversary Celebration Planned for May 18th

 

Albion, Mich. — Albion Malleable Brewing Company is celebrating its first year of operation in downtown Albion! The brewery opened in May of 2018 and has been an anchor in downtown ever since.

On Saturday, May 18, the brewery invites the public to experience live music and new menu items! Beginning at 4pm, there will be an evening of music by local favorites Good Thang’ Goin’,  the Fat Animals and the Who Dat? Blues Band. Admission to these performances is free. Weather permitting, there will be outdoor seating available.

“The concept for the brewery began several years back and the full year of operation has flown by,” states co-owner Ben Wade. The company’s mission is to offer great food, great beer and great service. 

For event information, check out their facebook page.

albion malleable

 

 

OXFORD, Mich. — A family-run brewery in small-town Oxford, Michigan, has won gold medals in two international beer competitions. HomeGrown Brewing Company received a gold medal in the World Expo of Beer and a gold medal, bronze medal and the title of Michigan IPA Brewery of the Year at the New York International Beer Competition 2019.

The micro-brewery in Oxford received the top award this week for their Oxford Ale at the World Expo of Beer competition, and last month were awarded gold at the New York-based competition for their Zephyros, a hazy India Pale Ale (IPA) beer, as well as bronze for their Ruck-a-chuk American IPA.

 

Owner and master brewer John Powers says he is extremely proud to have his beer recognized on such a scale. “It’s a tremendous honor,” says Powers. “Our Oxford Ale is one of our flagship brews and our Hazy IPA is one of our most popular seasonalswe might have to make it a permanent feature on our beer menu now.”

Oxford DDA executive director Glenn Pape says the recognition shows the brewery’s dedication to their craft and that the village is proud to be the home of an award-winning brewery.

“Those of us who enjoy the outstanding beer from HomeGrown Brewing Company are very happy to see them getting the recognition they deserve for their outstanding products,” Pape says. “It is businesses like HomeGrown that help to put Oxford on the map.”

The World Expo of Beer, Michigan’s only international competitive beer event, awarded other Michigan stalwarts like Bell’s Brewery, Ellison Brewery and Griffin Claw. With 600 entries, from 14 countries, the NYIBC competition also acknowledged well-known Michigan icon Founders Brewing Co. for several awards and as Michigan Brewery of the Year. For a small, new micro-brewery to claim medals and titles alongside such renowned names is a big deal, says Powers.

“We love that the playing field is level enough for us to compete with established names in the industry,” he says.

HomeGrown’s unique Zephyros brew has a floral aroma, grapefruit notes and uses heavy, late-addition hops (including Galaxy hops from Australia) and is described by the brewery as “Cloudy, with a chance of blowing your mind”. The downside, for the brewers, is that the Zephyros is their most labor-intensive brew, adding up to a 12-hour brew day for each batch.

“It’s a good problem to have,” says Powers.

 

mas agave

Third Release in 2019 Barrel-Aged Series is an Imperial Lime Gose-style Ale,

Aged in Tequila Barrels and Inspired by the Margarita

GRAND RAPIDS, Mich. – Founders Brewing Co. has announced that Más Agave will be the third release in the brewery’s esteemed Barrel-Aged Series. An imperial lime gose-style ale brewed with agave and aged in tequila barrels, Más Agave is the first tequila barrel-aged beer Founders has bottled. Más Agave (10% ABV) will be available in all markets beginning in early May in 4-packs (12oz bottles) and 750mL bottles. Más Agave will be available in both the Detroit and Grand Rapids taproom locations on May 3.

mas agave“As our barrel program grows, we’re fortunate to have access to different types of wood outside of our usual bourbon barrels,” said Brewmaster Jeremy Kosmicki. “This inspired me to think outside of traditional beer flavors and more along the lines of flavor profiles you might find in a cocktail. With its salty and tangy character, the gose-style was a perfect match with one of my favorite cocktails, the margarita. So, we sourced some fantastic tequila barrels and brewed an imperial gose with lime and agave inspired by this classic cocktail.”

The Más Agave label art was inspired by Day of the Dead imagery, specifically the elaborate altars built to honor deceased loved ones. Marigolds play heavily in the altars, as it is said that the scent attracts the spirits. The monarch butterfly is representative of the travel ancestors make to reach their loved ones during the holiday.

“Brewers don’t have the luxury of being happy with a static lineup,” said Co-Founder and President, Dave Engbers. “In today’s brewing landscape, innovation is key to standing out and it’s our responsibility to continue to push boundaries and create something new and unique. Our success came out of challenging the status quo and that spirit drives us every time we bring a new beer, like Más Agave, into the lineup.”

Más Agave is preceded by KBS and Backwoods Bastard in the brewery’s 2019 Barrel-Aged Series. It will be followed by a yet-to-be-announced release in September and CBS in November.

 

About the Barrel-Aged Series

Crafting legendary barrel-aged beers is an exercise in patience. We start by brewing complex, world-class beer worthy of time in a barrel. Then, our experience and years spent mastering our craft means we know exactly when it’s been aged to perfection. After one sip, you’ll know – it was worth the wait.

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. A proud sponsor of chasing the American dream, Founders launched the Chase Your What If campaign in January 2019 to inspire all beer fans to live life to its fullest. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com.

 

triple mash

Holland, Mich  — New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

Aged for one year in New Holland Spirits oak bourbon barrels, Triple Mash clocks in at a beastly 17 percent ABV. But this beast’s bite is nothing to fear—the beer offers an intense malt character paired with warm, toasted flavor notes from its time in the wood.

“We couldn’t be more excited to release Dragon’s Milk Triple Mash into the wild. Triple Mash takes what is already an amazing beer and really amplifies all those classic Dragon’s Milk flavors to the moon—the roasted malt, barrel sweetness and bourbon all shine through,” said Dominic Bergquist, Brand Manager. “Our brewers have outdone themselves with this brew.”

New Holland will celebrate the release of the beer on Saturday, April 27 at its pubs in Grand Rapids and Holland. Extremely limited draft and bottle distribution will follow.

Release parties at New Holland’s Grand Rapids and Holland pubs will kick off on Saturday, April 27. The pubs will open early, with festivities starting at 10 a.m. Release party attendees will be able to sip Triple Mash on draft, as well as part of a special “Flight of the Dragon” sampler that features Triple Mash along with Dragon’s Milk, Dragon’s Milk White and Dragon’s Milk: Brewer’s Select (2019)—which was aged in a first-use bourbon barrel and hand-selected from New Holland’s cellar just for this occasion.

“Our pub teams have done an amazing job putting together such a great release event. There is no doubt that Triple Mash is the star of the show, but you’re also getting a chance to sample some crazy rare beer, listen to amazing bands and of course, there will be pepperoni pinwheels,” Bergquist said.

triple mashThe beer will be sold in 4-packs at $24.99 each (plus tax and deposit), with a limit of one case per customer, per day. There will also be a limited edition Triple Mash Teku glass available for purchase at both New Holland pubs.

Those looking to truly relish in the release and celebrate the world of Dragon’s Milk should sign up for the “Tour of Legends: Ultimate Dragon’s Milk Experience.” The first tour takes place at The Knickerbocker in Grand Rapids on Friday, April 26—giving attendees a taste of Triple Mash a day before its official release. Participants in all three tours will also get to taste samples of Dragon’s Milk, Dragon’s Milk Reserve variants, Dragon’s Milk first- and second-use barrels and Triple Mash. Tickets are available for purchase at dragonsmilk.com for $75 and come with one Triple Mash 4-pack, one Triple Mash Teku glass and one Triple Mash sticker.

“This is the first time we’ve ever done the Tour of Legends, and I know that some of our biggest Dragon’s Milk fans are going to be so stoked to experience it,” Bergquist said. “It’s all about highlighting what makes Dragon’s Milk so special, and I can’t think of a better way to kick off the weekend.”

Tour of Legends: Ultimate Dragon’s Milk Experience

  • Friday, 4/26, 6:30pm at The Knickerbocker in Grand Rapids

  • Saturday, 4/27, 12pm & 2:30pm at Production Campus in Holland

Purchase tickets for Tour of Legends at dragonsmilk.com

No Rules

No Rules. No Limit. No Place but the Pub.

Comstock Park, Mich.  – On Saturday, April 27, Perrin Brewing Company will release award-winning No Rules Vietnamese Imperial Porter at the Perrin Pub in Comstock Park, kicking off the much-anticipated release with a No Rules Day Party.

The Perrin Pub is the only place to find No Rules Vietnamese Imperial Porter bottles. A brewery-only release will allow fans to get their hands on it straight from the source; plus, lovers of No Rules are invited for an afternoon of festivities at the No Rules Day Celebration. The party and bottle release will begin at 11am on Saturday, April 27. Fans can simply grab bottles to go, or hang out at the brewery for an outdoor celebration with live music, specialty beer on tap, games and food until 4pm.

No Rules will be released in 22oz “Yellow Bowling Ball” bottles and on draft both inside the pub and at the outdoor celebration. The price per bottle is $16.99 (plus tax & deposit) for No Rules 2019. Bottles will be sold on a “first come, first served” basis with no limits on how many bottles a given individual can purchase. The Perrin Pub Club package discount applies.

No Rules

 

A Lotta What-Have-Yous About No Rules Imperial Vietnamese Porter:

RateBeer ranked No Rules in the top 10 in the world for Imperial Baltic Porters of 2016, and the World’s Top New Beer Release of 2015. Online ratings of No Rules show a score of 100 for Style and 100 for the Overall category; resulting in a perfect RateBeer score.

Draft Magazine deemed No Rules their #1 beer for Winter sipping.

Forbes Magazine ranked No Rules one of the Top 5 CANarchy Beers to Drink in 2018.

No Rules, a 15% Vietnamese Imperial Porter, is brewed with coconut, cinnamon and turbinado sugar, then laid down and aged in bourbon barrels.

Perrin Brewing will also offer a limited quantity of cellar reserve No Rules bottles from 2018, 2017 and 2016; and No Rules variants including Milky Way Coffee, Rum Barrel-aged, Michigan Maple Syrup and Banana Foster for purchase while supplies last. No Rules 2018 bottles are priced at $18.99, No Rules 2017 bottles at $20.99, No Rules 2016 bottles are priced at $22.99 and No Rules variants at $20.99 (plus tax & deposit).

 

BOTTLE SALES
No Rules 2019 bottles $16.99 (no limit)
No Rules 2018 bottles $18.99 (two case limit)
No Rules 2017 bottles $20.99 (1 case limit)
No Rules 2016 bottles $22.99 (1 case limit)
No Rules Rum Barrel-Aged Variant bottles $20.99 (6 bottle limit)
No Rules Michigan Maple Syrup Variant bottles $20.99 (6 bottle limit)
No Rules Banana Foster Variant bottles $20.99 (6 bottle limit)
No Rules Milky Way Coffee Variant bottles $20.99 (6 bottle limit)

 

LIVE MUSIC AT PARTY
Bluewater Kings Band

Entrance fee to the party is $7 to enjoy live music and specialty tappings!
(free entry with purchase of No Rules bottle)

FOOD TRUCKS
Foodie friends at Patty Matters and Daddy Pete’s BBQ will be joining the No Rules celebration!

 

VENDORS
While sippin’ No Rules enjoy a hand-rolled cigar from RRR cigars.

On-site will be phrenology readings and several staff members dressed as characters from the film – feel free to bring your best Dude impersonation.

 

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

 

women in beer

Hear the stories of several women as they lead three distinctive businesses in West Michigan

 

KALAMAZOO, Mich. — In celebration of women in Michigan beer, West Michigan Beer Tours is holding its Women of West Michigan Beer Tour.

The bus tour will be held from noon to 6 p.m. on Saturday, May 18, and feature women in leadership roles at a trio relatively new breweries. The tour will be led by our longtime Michigan beer advocates, Andrea Wilson and Bonnie Steinman, a groundbreaking hop farmer in the state.

Bonnie Steinman

 

The tour begins with registration at Paw Paw Brewing Co.’s new location on Gremps St. and heads west to Cognito Brewing Co., located in the historic grain elevator in Bangor. Brewer Jennifer Goodrich, a graduate of Kalamazoo Valley Community College’s Sustainable Brewing Program, will lead a tour of the building and share samples with the group. The trip then heads to Saugatuck to see Kim Collins, co-owner and brewer at Guardian Brewing Co., which opened in early 2019. Our tour then finishes the afternoon with a stop at Three Blondes Brewing Co. Fronted by sisters Amanda Johnson, Carrie Troyer and Megan Zernicke, this South Haven brewery opened in the summer of 2018.

Three Blondes Brewing

 

The tour includes a pint or samples at each location, as well as production tours and meet-and-greets with the women behind these emerging breweries. Tickets are $69 per person and include a seat on the bus, complimentary bottled water and snacks on the bus, as well as three samples or a pint at each of the three breweries.

Itinerary Origination: Paw Paw Brewing Co., noon registration with 1 p.m. departure

Stop 1: Cognito Brewing Co., samples, tour with brewer Jennifer Goodrich, 1:30-2:30 p.m.

Stop 2: Guardian Brewing Co., samples, tour with owner/brewer Kim Collins, 3-4 p.m.

Stop 3: Three Blondes Brewing Co., samples, meet-and-greet with owners, 4:30-5:30 p.m.

Termination: Paw Paw Brewing Co., 6 p.m.

 

 

side hustle

Harden the Hop Up Double IPA Debuts March 28

Comstock Park, Mich.  – Perrin Brewing announces the release of Harden The Hop Up Double IPA, a citrus-forward DIPA showcasing hop varietals from New Zealand and Australia. Harden The Hop Up is part of Perrin’s new Side Hustle Series, which highlights experimental and unique beer styles. Harden The Hop Up will be available in 12oz 6-pack cans and on draft.

harden the hop upA blend of rare hops elevates Harden The Hop Up to zesty heights of citrus perfection, highlighted with subtle stonefruit characteristics at 8.5% ABV. Perrin brewers used juicy, citrusy Galaxy hops in the brew, along with Galaxy’s “little sister,” Ella, which offers a floral nose and slight spice. Complex Enigma hops heighten the flavors and aromas and add notes of pinot gris. Hop varietals from the Oceania geographic region, to which Australia and New Zealand belong, are highly sought after for their fruitiness and high alpha acid ratings.

A new Side Hustle Series beer will be released every other month on draft and 6-pack throughout Michigan.The Side Hustle Series allows Perrin’s brewers to creatively explore new ingredients and techniques, and ultimately provide Michigan craft beer lovers with innovative new flavors.

Harden The Hop Up follows the release of Carrot Cake Cream Ale (5.8% ABV) in the Side Hustle Series. Carrot Cake Cream Ale is a slightly sweet and creamy ale blended with real carrots, pineapple, lactose and a wide variety of specialty malts for a rich cake flavor and malty backbone.

Harden the Hop Up launches in the Perrin Pub on Thursday, March 28 and enters the Michigan market starting in April.

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.