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upper hand

ESCANABA, Mich. – A taste of Michigan’s Upper Peninsula is headed to the Mitten.

Upper Hand Brewery, a division of Bell’s Brewery, will end its drought of availability below the Mackinac Bridge. Beginning this fall, Upper Hand will begin distribution of its beer to the Lower Peninsula.

“When we started this adventure more than five years ago, we wanted to give everyone another reason to come and enjoy the beauty and culture of the U.P.,” said Larry Bell, founder and president of Bell’s Brewery. “That mission has not changed. We are just sharing more of what makes the Upper Peninsula special and will hopefully entice more people to make the trek up here and experience this beer where it’s meant to be enjoyed.”

“Every can, every pour, is another invitation to that experience. Our goal is still to bring people up north. Now, everyone will have one less excuse not to sample a taste of what the U.P. has to offer,” Bell added.

Upper Hand will ship initially to Northern Michigan in September, where Griffin Beverage and H. Cox & Son will handle distribution.  Additional distributors and territories will follow in 2021.

Upper Hand Brewery will begin Northern Lower Peninsula distribution with its three most popular year-round brands: UPA (Upper Peninsula Ale), Upper Hand IPA, and Upper Hand Light, with additional brands to follow.

Join Upper Hand on Facebook, Twitter and Instagram as well as their website for the latest news and updates.

 

ABOUT UPPER HAND® LIGHT

Keep it simple with the U.P.’s own light lager. Upper Hand® Light is crisp, crushable, and delicious: all day, any day, and every day.

4.2% alcohol by volume

Available Year-Round – Cans and Draft

 

ABOUT UPA®

Our flagship and firstborn, UPA® is our go-anywhere, do-anything, back-to-basics pale ale. Timeless and traditional, some things are classics for a reason.

5.5% alcohol by volume

Available Year-Round – Cans and Draft

 

ABOUT Upper Hand® IPA

Equal parts bitter and bright, Upper Hand® IPA is fresh, flavorful, and perfectly balanced. Our commitment to quality, value, and consistency.

7.0% alcohol by volume

Available Year-Round – Cans and Draft

Find more information about distribution below the bridge here.

ABOUT UPPER HAND BREWERY:

Upper Hand Brewery is a crew of hikers, campers, dog-walkers, anglers, hunters, bikers, and folks that just want to get out there. We believe that life’s mission is to do what you love, where you love, with the people you love. For us, that means brewing the best beer we can, in the best place on Earth: Michigan’s Upper Peninsula.

We put a lot of thought into brewing beer that reflects what we love about where we live. We have the unique opportunity to try and capture an experience—a sense of place—in each and every beer, and we take it seriously. That’s not to say we don’t have a lot of fun. The U.P. is full of adventures and we love making beer that makes those adventures even better.

A little more about us: our founder—Larry Bell of Bell’s Brewery—had always dreamed of opening a brewery in the Upper Peninsula. Little clues of those dreams can be found in many of the classic Bell’s brands, which pay tribute to the U.P. in their names and label artwork. His dream became a reality when we broke ground on our 20-barrel brewhouse in 2013, and we haven’t looked back since.

 

beer month

LANSING, Mich – Legislators in Lansing have recently declared July as “Michigan Beer Month” with the introduction of House Resolution No. 289 and Senate Resolution No. 131, noting the brewing industry’s long-standing history, impact on both the tourism and agricultural interests and the ongoing contributions to the overall economy of the state.

According to Scott Graham, Executive Director of the Michigan Brewers Guild:

  • Michigan breweries are a vibrant affirmation and expression of Michigan’s entrepreneurial traditions, operating as community-based small businesses and providing more than 21,000 full time jobs;
  • Our state has breweries in every region of the state with more than 400 statewide;
  • Michigan ranks sixth in the nation for the overall number of breweries, microbreweries, and brewpubs;
  • The Michigan Brewers Guild celebrates locally-made beer by hosting its Summer Beer Festival in July – one of five annual events held around the state;
  • The Guild is looking for creative ways to celebrate Michigan Beer Month with its breweries and the community this year, given the unfortunate cancellation due to COVID-19 concerns;
  • Brewers in Michigan support state agriculture by purchasing hops, malted barley, wheat, beet sugar, cherries, apples, and numerous other fruits, herbs, spices, and vegetables grown in Michigan, along with water sourced from the Great Lakes Region;
  • Michigan brewers promote a spirit of independence through a renaissance in locally produced beers like those first brought to the state by European settlers and produced here by our forefathers, including Bernhard Stroh, for the enjoyment of the citizenry;
  • Striving to educate legal drinking age residents, Michigan brewers convey awareness about the differences in beer flavor, aroma, color, alcohol content, body, and other complex variables, beer history, and gastronomic qualities of beer;
  • Michigan brewers champion the message of responsible enjoyment to their customers and work within their communities to prevent alcohol abuse and underage drinking;
  • Breweries in Michigan produce more than 100 distinct styles of flavorful beers, the quality and diversity of which have made Michigan the envy of many states, contributing to the balanced trade with increased Michigan exports and promoting Michigan tourism;
  • the brewing industry in Michigan has seen great growth and success, and contribute more than $872 million in labor income with a total economic contribution of more than $2.5 billion, thriving and expanding to further their economic importance to the state;
  • Michigan brewers are vested in the future, health, and welfare of their communities as employers providing a diverse array of quality local jobs. They are contributors to the local tax base and are committed partners for a broad range of local, regional, and state non-profit organizations and other philanthropic causes;
  • The Michigan Brewers Guild is a passionate beer community that believes in quality artisanship, bold character, fun, responsibility and pushing the boundaries while promoting and protecting the Michigan beer industry with an overarching goal to help locally brewed beer attain 20 percent of all beer sales in the state by 2020.

“We recognize the contributions that Michigan craft brewers and breweries have made to the state’s communities, economy, and history,” states the proclamations, “and be it further resolved that we commend Michigan breweries for providing jobs, improving the balance of trade, supporting Michigan agriculture, and educating residents about the history and culture of beer while promoting the responsible consumption of beer as a beverage of moderation.”

Formed in 1997, the Michigan Brewers Guild held its first festival in July 1998. Today, it hosts five festivals dedicated exclusively to Michigan beer produced by its nearly 300 member breweries (a number that increases on a monthly basis). Within the state, and beyond, Michigan is referred to as “The Great Beer State.”

whitsun

Elk Rapids, Mich. – Superfluid Supply Co., an alternative beverage brand of Short’s Brewing Company, announces plans to bring back Arcadia Brewing Co. products. 

The first on the list? Whitsun—Arcadia’s iconic unfiltered wheat ale brewed with coriander, orange peel, and honey. For many years, Whitsun has been synonymous with warm weather, but once Whitsun arrives this summer it will be available year round. 

whitsun“We didn’t bring on Whitsun to make it our own, we love Whitsun exactly how it is. Our goal is to make it as close to the original recipe as possible.” Said Scott Newman-Bale, Superfluid Supply Co’s CEO. “Arcadia Brewing Co has long been one of Michigan’s legacy breweries. We’re excited to carry on their tradition of brewing excellent craft products. Eventually, we’d love to bring other Arcadia brands to market, and we’re setting the stage to do just that.” 

The Superfluid family (which includes Short’s Brewing Co, Starcut Ciders, and Beaches Hard Seltzer) is ready to bring another brand into the fold. “This really fits the Superfluid ideals of beverage innovation. We plan to continue to grow and diversify our portfolio through acquisitions and development, and are thankful to have an amazing team who embraces change and innovation.” Newman-Bale stated. 

Whitsun will be available starting early July in 12oz cans and kegs in Michigan. 

 

About Superfluid Supply Co. Superfluid Supply Co, a division of Short’s Brewing Company, was established in 2018 to push the boundaries of beverage innovation and to bring products to the market based on consumer demand. We are passionate about product development, helping others grow their brands, and creating awesome products we can be proud of in one of the best places on earth. 

li grand zombi

The concept will feature a rotating selection of Creole inspired dishes

 

Grand Rapids, Mich.  — City Built Brewing Company has announced a Creole-inspired alter ego, Li Grand Zombi, named for the sacred serpent spirit worshipped among voodooists. The takeout/delivery pop-up restaurant is part play on the ghost kitchen trend, part embrace of Louisiana style of cooking where West African, French, Spanish and Haitian influences meet.

“One of our taglines is ‘Where Cultures Collide,’”City Built CEO Ed Collazo said. “This is another opportunity to highlight a different culture whose cuisine we enjoy.”

After spending time eating his way across New Orleans and absorbing techniques, City Built head chef Kyle Murray returned eager to reinterpret what he’d tasted. Those ever wowed by a City Built taco can anticipate the same standard of perfection. Li Grand Zombi’s menu will focus on quality before quantity featuring just one item at a time that rotates on a weekly basis.

li grand zombieFirst up is the delectable house-made and house-smoked spicy andouille sausage served with red beans and rice. Accoutrements include house-made cornbread with a serrano-garlic honey butter and a side of fried okra.

Foodies can expect other Creole classics like jambalaya, gumbo, po boys and more. While the concept is certainly a pivot from City Built’s Puerto Rican fare, Collazo sees a throughline between the two cuisines.

“The story’s the same: you have a marginalized group of people that have made the most of what’s available to them. White rice and beans are pretty cheap but they spice it up to make something really simple really grand,” Collazo said.

Thursday through Saturday, Li Grand Zombi will be available for takeout and through Uber Eats, GrubHub and DoorDash. For those ordering in, it’s a way to experience what’s coming out of the City Built kitchen from the comfort of home. Those who make it down to Monroe Avenue can look forward to “Social Zones” with beer, a food cart, yard games and barrels to hang around—a pandemic proof party.

Li Grand Zombi aims to bring The Big Easy’s energy to Grand Rapids.

“We’re excited to take advantage of this opportunity to do something different and fun,” Collazo said.

 

About City Built Brewing Company 

Cities are where cultures collide. Ideas get remixed. Societal shifts start. Old traditions combine and become new trends. City Built Brewing Company strives to reflect that energy in their innovative beer recipes and methods, and in their Puerto Rican inspired food served in their downtown Grand Rapids taproom. Visit them and learn how they make the strange familiar, and the familiar fresh and bold. Follow on FacebookInstagramTwitter.

catoctin creek

PURCELLVILLE, Va. – Becky Harris, co-founder and chief distiller of Catoctin Creek Distilling Company, has been appointed the American Craft Spirits Association (ACSA) President of the Board of Directors. Harris has served as a member of the Board of Directors since last May, where she was charged with appointing leadership to its governing committees.

“The craft distilling industry has never faced such challenging times,” said Harris. “It’s an incredible honor to be chosen as president by my fellow board members, a group of incredible leaders within our craft distilling community. I’m excited to build on ACSA’s technical and legislative leadership to help our community of more than 2,000 craft distilleries in any and every way possible to recover and thrive.”

catoctin creek

Becky Harris

As head of the ACSA COVID-19 task force, Harris has been instrumental in helping to build and implement sanitizer best practices. By working with the EPA and FDA to understand and streamline bureaucracy, she has been able to swiftly educate distillers across the nation, while making sure her own distillery team stays compliant and safe.

Following her graduation from the University of Wisconsin, Harris worked as a chemical engineer for companies including Amoco, YDK America, and CIBA, specializing in industrial processes and production systems before opening Catoctin Creek with her husband, Scott, in 2009. As the first distillery in Loudoun County since Prohibition, Catoctin Creek’s flagship Roundstone Rye has won top prizes internationally.

Catoctin Creek Distilling’s distribution footprint includes the following 26 markets in the United States: Arizona, California, Connecticut, Delaware, District of Columbia, Florida, Idaho, Illinois, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Jersey, New Mexico, New York, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington and Wyoming, and internationally in Finland, Germany, Mexico, Netherlands, Italy, Singapore and the United Kingdom.

 

About Catoctin Creek Distilling: At Catoctin Creek Distilling Company, 120 West Main St., True Craft is Inspired by Tradition.℠ Founded by Scott and Becky Harris in 2009, Catoctin Creek made a name for itself as the first legal distillery since prohibition in Purcellville, Virginia’s Loudoun County. The craft distillery is home to Virginia’s most-awarded whisky, Roundstone Rye, which has been presented gold medals across the globe and stands out through its old-world production methods. Catoctin Creek prides itself on sourcing rye whisky, gin, and seasonal brandy from local and organic grains and fruits, with spirits available in 26 states and 3 continents. The Harris’ intricate attention to detail results in high quality internationally-acclaimed products, including seasonal releases and private cask offerings, that recognize the true craft of Virginia spirits.

 

great american beer festival

America’s largest annual beer competition moves forward, festival will take place online

Boulder, Colo.  — The Great American Beer Festival® (GABF), the country’s preeminent beer festival and competition, will pivot its 2020 event, originally scheduled for September 24-26 at the Colorado Convention Center in Denver, to an immersive online experience October 16-17. This decision was further confirmed with the announcement on May 20, when Colorado Governor Jared Polis issued an Executive Order temporarily suspending certain statutes to allow the operation of alternate care sites in Colorado because of the presence of COVID-19, rendering GABF at the Colorado Convention Center infeasible.

“While we are disappointed to not be gathering in Denver this fall for the craft beer community’s annual big tent event, the health and safety of our attendees, brewers, volunteers, judges, and employees is and always has been our top priority,” said Bob Pease, president and CEO of the Brewers Association. “As the world is still greatly affected by the spread of COVID-19 and will continue to be affected for the foreseeable future, we must stay true to our priorities and pursue other ways to host GABF.”

The 39th Great American Beer Festival may look different, but beer lovers from around the country will have the opportunity to come together in new ways to celebrate the nation’s craft beer community. The spirit of the festival will live on through live and virtual experiences with beer lovers and breweries nationwide on October 16-17, 2020. The event is still in planning, but experiences will likely include beer tastings, conversations with brewers, local brewery activations, and at-home beer and food pairing deliveries.

The festival’s renowned professional beer competition will take place in 2020. A panel of more than 100 professional judges will assess the more than 7,000 expected entries to identify the three beers that best represent each style category. The GABF gold, silver, and bronze medals are recognized around the world as symbols of brewing excellence. Brewery registration opens on June 9. More information on the competition, style guidelines, and awards ceremony here.

“We are thankful to be able to move forward with this year’s competition and have the opportunity to award brewers’ achievements and generate consumer awareness for beer styles and trends,” added Pease. “We look forward to celebrating the annual accomplishments in brewing excellence and unveiling this year’s winners.”

Over the past few months, the Brewers Association has worked tirelessly on behalf of its members and the larger brewing community to provide critical resources, as well as lobbying Congress both independently and with other hospitality and food industry groups, for relief. Following the cancellation of the Craft Brewers Conference® & BrewExpo America® and World Beer Cup™ in April, the Brewers Association offered five weeks of complimentary virtual, online seminars to interested participants. Furthermore, the Brewers Association’s COVID-19 Resource Center includes information on draught system shutdown, how to forecast cashflow, a checklist for safely reopening, and more.

More information about the 2020 GABF logistics, schedule, and ticket options will be released in the coming months. For the latest news, follow @BrewersAssoc on Twitter.

 

About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,400-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®Great American Beer Festival®Craft Brewers Conference® & BrewExpo America®SAVOR™: An American Craft Beer & Food ExperienceHomebrew Con™National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on FacebookTwitter, and Instagram.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.

 

reopening

Bellaire, Mich. – Following the Governor’s orders, Short’s Bellaire Pub will reopen this Friday, May 22 just in time for the holiday weekend. The Short’s team are going above and beyond government mandates for the safety of our staff and patrons as a result of COVID-19. 

The biggest change—moving to reservations only and limiting group sizes to 10 people or less. 

“We’re doing everything we can to keep our patrons and our staff safe. We want to thank everyone in advance for their patience and grace, and for adhering to our new rules. We reserve the right to refuse service to any guest that refuses to comply with our new normal.” Said Erin Kuethe, the General Manager at Short’s Pub. 

 

Guest Changes: 

– Guests will be only be allowed in the pub when they are dining, and are asked to remain home if 

they are, or have recently been sick 

– Guests will be legally required to wear a mask, unless they are at their table eating and drinking 

– Reservations only—Guests will be required to book online (see below for details) – QR Codes will be visible on-premise and take guests to an online menu 

No waiting areas—Guests encouraged to wait in vehicles or go for a walk while waiting for a text notification that their table is ready 

– Limit party sizes to groups of 10 or less 

– Take out window will remain open for growler fills, packaged product, and to go orders 

– Expanded take out menu options for large groups 

– Food and beverage delivery available for Bellaire addresses 

– Curbside pick up available in designated spots behind the pub 

Condiment caddies will be replaced with single serve salt, pepper, parmesan, and red pepper 

flakes—available upon request 

– *Some menu items are subject to change based on supply availability 

 

Pub Changes: 

– New Hours 

– Sun-Thur 11am-9pm – Friday & Saturday 11am-10pm 

– Moving to all single-use menus or laminated menus that are sanitized between guests 

– Dining room capacity has been reduced to less than 50% 

– At least 6 feet between each table

– X’s on the floor will indicate 6 foot separation 

– Removal of barstools, pool table, and gaming areas 

– Installation of plexiglass guards at the host stand and North bars 

– Each shift will have a designated cleaner to clean and sanitize work surfaces, shared surfaces, and bathrooms CONSTANTLY. This will go above and beyond normal sanitation practices. 

 

Short’s Mart Changes: 

– Shoppers will be legally required to wear a mask 

– Short’s Mart will be limited to 4 patrons at a time 

– Mart door will be used for Exit Only 

– Guests will be asked to not handle the merchandise 

– All Short’s Mart merch can be ordered online (see link below) 

– Tuesdays from 10am-12pm will be open for vulnerable guests, which currently include people over 60, pregnant women, and those with chronic conditions like heart disease, diabetes, and lung disease. 

 

Employee Practices: 

– Staff will be required to wear masks at all times 

– All employees are required to stay home if they are sick 

– All employees will have their temperature taken and complete the health departments questionnaire before beginning their shift 

– Silverware will be rolled using single-use gloves 

For Reservations visit: https://www.shortsbrewing.com/reservations/ 

For more information regarding the pub reopening, please visit our Rules/FAQ page: https://www.shortsbrewing.com/reservations/ 

 

 

About Short’s Brewing Company 

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. The brewery is known widely for their flagship and experimental brews including Soft Parade, Local’s Light, and Huma Lupa Licious. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan. 

Short’s Brewing Co also has a passion for beverage innovation and created Starcut Ciders in 2014 and Beaches Hard Seltzer in 2019. Both brands push the boundaries of ingredients and fermentation innovation to create unique, premium beverages.

believe in beer

‘Believe in Beer’ Donations and applications for breweries in need accepted now through May 17 

 

Boulder, Colo. — The Brewers Association (BA)—the trade association representing small and independent American craft brewers—has partnered with Bottleshare—a fundraising nonprofit dedicated to the craft beverage community—to create the Believe in Beer Fund to support breweries and state brewers guilds impacted by the coronavirus pandemic. The fund is open for breweries and guilds from across the country to apply for immediate financial assistance for operational expenses such as payroll, rent, and utilities.

According to a poll conducted by the Brewers Association earlier this month, independent craft breweries have been severely impacted by COVID-19, as evidenced by a sharp drop in craft category sales, massive furloughs or layoffs, and the high likelihood of a large number of brewery closures while under social distancing mandates. A majority of breweries do not think their business can last three months given current conditions.

“This is a very challenging time for breweries and their livelihoods are at risk. We hope creating this relief fund with Bottleshare will provide an answer to the most common question beer lovers have been asking during this unprecedented time: ‘How can I help?’” said Bob Pease, president and CEO, Brewers Association. “The craft beer community is rooted in collaboration and philanthropy, and now is our chance to come together and give back to our most vulnerable breweries.”

Beginning today through the end of American Craft Beer Week® on May 17, beer lovers can contribute to the fund by visiting charity.gofundme.com/believe-in-beer-relief-fund. Relief funds will be available to breweries and state guilds that demonstrate immediate financial need due to COVID-19 and meet the outlined criteria. Those in need can find more information at https://www.thebottleshare.org/breweries-and-guilds and apply for a grant at https://www.thebottleshare.org/grant-application. Bottleshare will review applications and select recipients based on need.

“Bottleshare was created to support industry workers and their families when they experience hardships,” said Christopher Glenn, founder of Bottleshare. “During this uncertain time, when support is needed more than ever, we’re proud to join efforts with the Brewers Association to reciprocate the love and strength that characterize the craft beer community and help the breweries that make it so special.”

For more information on the Believe in Beer Fund, please visit https://www.thebottleshare.org/breweries-and-guilds. Images available for download here.

The Brewers Association has also created a Coronavirus Resource Center to provide small and independent craft brewers with an evolving collection of resources to help weather the storm. All Brewers Association-authored resources relating to COVID-19 are available for free to both members and nonmembers.

 

About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,400-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®Great American Beer Festival®Craft Brewers Conference® & BrewExpo America®SAVOR™: An American Craft Beer & Food ExperienceHomebrew Con™National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on FacebookTwitter, and Instagram.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.

About Bottleshare

Bottleshare is a fundraising and fund distribution nonprofit organization for the craft beverage industry. The group raises money through various collaborations and partnerships within the community, and the generous support of donors and sponsors. Bottleshare then grants emergency financial assistance to brewery, winery, and distillery workers who have experienced extreme hardships outside of the workplace preventing them from working and producing an income.

To learn more about Bottleshare visit www.thebottleshare.org and follow on social media @bottleshareofficial.