Currents events, gatherings, tastings, all around good times.

Local Petoskey brewing company opens full-state distribution in Michigan this month

Beards Brewery has distributed throughout most areas of Michigan up until this time, growing their Charlevoix production facility gradually as demand increases; but they will be opening distribution in Southeast Michigan for the first time, effectively making Beards available state-wide. 

Flagship beers include Luna, Oh! The Citranity!, Serendipity Porter, and Owlmadillo. Consumers will also be able to find their infamous and fun Fall seasonal, Deez Nutz, on the market. Their portfolio offers quality, balanced beers that are approachable for all drinkers. Look for them in craft-centric, independent stores and bars and restaurants. 

Beards Brewery, opened by Petoskey locals Ben Slocum and Peter Manthei in 2012, has grown both their hometown pub as well as their distribution these past seven years. Beginning as a 50-person capacity brewery operating on a one barrel brewing system, the company has always offered an atmosphere of quality beer through community, starting at home in Northern Michigan. 

In 2017 Beards Brewery moved their home pub into a larger facility in downtown Petoskey where they now offer up to 24 taps, all beers (and one cider!) of their own creation and recipe. Alongside the growth in beer offerings, they also offer a full food menu–recognizable pub fare, but done in a quality way using local ingredients, innovation, and creativity. The space also boasts a large music stage and outdoor patio, regularly hosting local musicians and artisans as well as monthly concert series and artist spotlights. 


beer city brewers guild

The festival will feature new and exclusive beer selections from more than 20 Grand Rapids breweries

 

GRAND RAPIDS, MICH. — The Beer City Brewers Guild has announced it will host a new beer festival celebrating the craft brewing community of Grand Rapids this fall. “Brews in the Grove” will take place on Saturday, October 19 from 1 to 5 p.m. at Riverside Park in Ballpark 4. The festival will feature never-before-tasted offerings from a diverse selection of breweries.

“This will not be a fest filled with beers from our regular beer lineups,” said Mitch Ermatinger, vice president of the guild and co-owner of Speciation Artisan Ales.

The Beer City Brewers Guild is a group of Grand Rapids brewers working in collaboration with beer-centric businesses to celebrate, promote and raise awareness for the craft brewing culture of Grand Rapids.

For the last three years, the guild has hosted a Pro-Am competition, which pairs local award-winning homebrewers with microbreweries to craft unique recipes. Entries in the 2019 Pro-Am competition will be available to taste at the festival.

“These are all one-off beers, but many of them become so popular that they make it into regular lineups for breweries,” Ermatinger said.

The winner of the 2019 Pro-Am competition will be announced at the festival.

Over 20 Grand Rapids breweries will be represented at “Brews in the Grove,” and each participating brewery will have at least one new beer made especially for the festival on tap.

“We are requiring every brewery to debut a new beer at this fest,” Ermatinger said. “That can be either a one-off keg, or a whole new brand or batch of beer.”

Unlike many beer festivals, which are often hosted by third parties, “Brews in the Grove” will be hosted by the brewers of Grand Rapids.

“The sole purpose of this festival is to celebrate and promote beer made in Grand Rapids, so the brewers of GR are coming together to throw a unique event,” Ermatinger said.

Tickets to the festival are $45 each and include 10 tokens. Each token purchases one 3-ounce sample of any beer at the festival. Additional tokens will be available for purchase for $1 each. Tickets will available to purchase on Eventbrite.

The festival promises to be a celebration of the one-of-a-kind craft beer community that has earned Grand Rapids nationwide recognition.

“I’m excited to have one event for the brewers and beer fans of Grand Rapids to come together and show the world why we are consistently named in publications as being one of the best beer cities in the country!” Ermatinger said.

About Beer City Brewers Guild

As a group of greater Grand Rapids area brewers, in collaboration with beer-centric businesses, the Beer City Brewers Guild works to celebrate, promote and raise awareness of the craft brewing culture in the Grand Rapids community. The nonprofit guild was founded in 2016 to function as a vehicle for collaborations, charitable giving and knowledge sharing around the subject of craft brewing.

draft beer

(LANSING, Mich) – The Michigan Brewers Guild, in partnership with the Michigan Department of Agricultural and Rural Development, is presenting a series of free seminars this fall throughout the state geared toward effective draft line system cleaning and maintenance. Any brewery, microbrewery, brewpub or retail establishment serving draft beer (including front line staff, managers and owners) is encouraged to attend one of these sessions and get their program certified as managers of quality draft beer delivery systems.

The 2.5-hour seminars will focus on four key areas:

  • Knowing your site’s draft system (equipment and design)
  • Proper draft beer storage and service
  • Cleaning and maintaining a safe and sanitary draft beer delivery system
  • Troubleshooting your site’s draft system

Upon completion of the seminar, each attendee will also receive a copy of the Brewers Association Draught Beer Quality Manual as well as certification that they are trained in proper management, sanitation and quality of draft beer delivery systems.

While there is no charge to attend the seminars, pre-registration is required through the official Eventbrite channel. Upcoming dates include:

As additional events are scheduled this fall, they’ll be posted on the Guild’s Facebook events page.

The seminars are being facilitated by Garry Boyd, a long-time member of the local craft beer community. Garry’s last adventure was as the VP of Food, Beverage & Cultural Innovation at BarFly Ventures (the parent company for HopCat, Stella’s Lounge and Grand Rapids Brewing Company). During his 10 years with BarFly, he oversaw all food and beverage menu development, including the expansive beer program as well as the sustainability and charity initiatives for the company’s brands. From 2016 until 2019, Garry served on the board of the Michigan Brewers Guild where he chaired both the Sustainability and Quality committees.

Anyone interested in hosting a seminar should contact Garry at Draft.Quality@MichiganBrewersGuild.org.

 

long road distillers

New distillery Tasting Room to open in the heart of Downtown Grand Haven

 

Grand Haven, Mich. – Grand Rapids-based Long Road Distillers is set to open a new distillery tasting room in Grand Haven, Michigan this week. The lakeshore location will be the company’s second offsite tasting room apart from their headquarters on the West Side of Grand Rapids where they house their production facility, cocktail bar and restaurant. They also have a retail location in Boyne City.

Visitors to the new Grand Haven location will be able to enjoy an extensive lakeshore-inspired cocktail menu and a full food menu featuring snacks, share-ables, salads, sandwiches and more. Guests will also be able to sample Long Road’s line-up of award-winning spirits, participate in special tasting events, and purchase merchandise and bottles to-go.

long road“Our team is excited to finally join the Grand Haven community,” said Kyle VanStrien, Long Road Distillers Co-Founder and Co-Owner. “We’ve been working on a location here for nearly two years, and it’s certainly been a long road. We can’t wait to share what we’ve been able to build!”

Long Road Grand Haven is located at 18 Washington Ave, in the heart of the downtown business area, and less than a block from the waterfront. It features a new 6-seat bar and 40-seat dining area that opens to a 10-seat patio on the sidewalk with large, sliding glass doors.

“We’re excited to bring our curated experience to the lakeshore,” said Jon O’Connor, Co-Founder and Co-Owner of Long Road Distillers. “We look forward to adding something new and unique for the residents and visitors of Grand Haven to enjoy.”

An official grand opening and ribbon cutting will be held at 5:30 pm on Thursday, July 18. Going forward, the distillery will be open daily from 11a to 11p.

See the Cocktails and Kitchen menus, and to stay up to date on the Long Road – Grand Haven.

 

hawaii

Hawaiians can expect to see select Founders releases in cans and draft as soon as the end of July 2019

GRAND RAPIDS, Mich., – Founders Brewing Co. has announced that they have partnered with Odom Hawaii – of the Odom Group and the GAB network of wholesalers – to bring their beer to the Aloha State. This marks the 50th state of distribution and successfully completes nationwide coverage for the 22-year-old brewery. Customers can expect to see select releases in draft and cans (as applicable) of All Day IPA, Solid Gold, Rubaeus and Breakfast Stout as early as the end of July.

“My partner Dave and I are very excited to announce that Founders will be heading to Hawaii!” said CEO and Co-Founder Mike Stevens. “It’s always a special time whenever we add a state of distribution and the fact that Hawaii is our 50th state makes it all the more worthy of celebration. It’s long been a dream of ours to see our beer across the US, and the fact that 22+ years later we’ve accomplished this is a testament to our Founders team and our amazing wholesaler partners. Tonight, we raise a glass to the Aloha state and thank everyone throughout America who’s helped us get to where we are today.”

“We’re thrilled to be a part of such a monumental milestone in the Founders Brewing Co. business,” said Vice President of Corporate Sales, Brandon Odom. “We value their partnership and are looking forward to the exciting times to come. Congratulations to Founders on the tremendous success of expanding their business across the entire United States. A truly well-deserved accomplishment!”

Launch events will be taking place as soon as the end of the month. To review information on the Founders lineup and release calendar, visit foundersbrewing.com

About Founders Brewing Co.
Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. A proud sponsor of chasing the American dream, Founders launched the Chase Your What If campaign in January 2019 to inspire all beer fans to live life to its fullest. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild.

 

oberon

COMSTOCK, Mich. – Bell’s Brewery signature summer beer, Oberon Ale, will get a new, temporary look to close out the summer.

Inspired by the 2019 Oberon mini-keg design, limited edition Oberon packaging has started shipping from the brewery. This refreshed look will be reflected across all Oberon packaging: 16 oz. cans (4-packs), 12 oz. cans (6-packs and 12-packs) and 12 oz. bottles (6-packs and 12-packs).

“This is a fun way to celebrate the different parts of the summer season… rest assured, it’s the same beer you’ve grown to know and love,” said Larry Bell, founder and president of Bell’s Brewery.

Oberon is available seasonally beginning in late March through August (Arizona and Florida are year-round distribution states).

 

oberon

One of Bell’s most popular beers, Oberon (5.8% ABV) is an American Wheat Ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. The addition of wheat malt lends a smooth mouthfeel. A classic summer beer, Oberon is only brewed with water, malt, hops and yeast.

This same beautiful imagery has also inspired some brand-new Bell’s merchandise that can be purchased online and in person from the Bell’s General Store.

For more information about where to enjoy those last few months of summer, check out Oberon cooking recipes, learn more about the history of the beer and more, visit bellsbeer.com.

ABOUT BELL’S BREWERY

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 550 people over a 41 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers.

craft beer month

 

(LANSING, Mich) – Legislators in Lansing have recently declared July as “Michigan Craft Beer Month” with the introduction of House Resolution No. 135 and Senate Resolution No. 61, noting the brewing industry’s long-standing history, impact on both the tourism and agricultural interests and the ongoing contributions to the overall economy of the state.

Formed in 1997, the Michigan Brewers Guild operates as the non-profit trade organization representing craft brewing interests around the state. With more than 290 member breweries, microbreweries and brewpubs spread out from coast to coast to coast – throughout both Peninsulas, in rural and urban areas – it’s no wonder Michigan is known as “The Great Beer State.” Currently Michigan ranks #4 nationally for the overall number of breweries, at 350+, according to the Brewers Association.

The highlight of “Michigan Craft Beer Month” is the 22nd Annual Michigan Summer Beer Festival, July 26-27 at Riverside Park in Ypsilanti’s historic Depot Town – along the banks of the Huron River. Featuring nearly 150 breweries and more than 1,000 unique beers, this is the largest of the Guild’s four annual festivals (the others being the UP Fall Beer Festival, September 7 in Marquette; Detroit Fall Beer Festival, October 25-26 at Eastern Market in downtown Detroit; and Michigan Winter Beer Festival, February 21-22 at Fifth Third Ballpark in Comstock Park, just north of downtown Grand Rapids). More than 35,000 people collectively attend the Guild’s annual festivals.

 

SR61 was introduced by Senator MacGregor and HR135 was introduced by Representatives Farrington, Chirkun, Clemente, Crawford, Garza, Gay-Dagnogo, Haadsma, Jones, Kuppa, Lasinski, Love, Manoogian, Sabo, Shannon, Slagh, Sneller and Warren. The House Resolution reads:

Whereas, Michigan craft brewers are a vibrant affirmation and expression of Michigan’s entrepreneurial traditions, operating as community-based small businesses and providing employment for more than 17,000 workers; and

Whereas, Our state has craft brewers in every region of the state and more than 300 craft brewers statewide; and

Whereas, Michigan ranks fifth in the nation for overall number of breweries, microbreweries and brewpubs; and

Whereas, The Michigan Brewers Guild celebrates Michigan Craft Beer Month each year by hosting a Summer Festival in July; and

Whereas, Craft brewers in Michigan support state agriculture by purchasing hops, malted barley, wheat, beet sugar, cherries, apples, and numerous other fruits, herbs, spices, and vegetables grown here; and

Whereas, Michigan craft brewers promote Michigan’s spirit of independence through a renaissance in handcrafted beers like those first brought to our state by European settlers and produced here by our forefathers, including Bernhard Stroh, for the enjoyment of the citizenry; and

Whereas, Striving to educate legal drinking-age residents, Michigan craft brewers convey awareness about the differences in beer flavor, aroma, color, alcohol content, body, and other complex variables, beer history, and gastronomic qualities of beer; and

Whereas, Michigan craft brewers champion the message of responsible enjoyment to their customers and work within their communities to prevent alcohol abuse and underage drinking; and

Whereas, Craft brewers in Michigan produce more than 100 distinct styles of flavorful beers, the quality and diversity of which have made Michigan the envy of many states, contributing to balanced trade with increased Michigan exports and promoting our state’s tourism; and

Whereas, Michigan craft brewers have shown a successful business model by contributing more than $700 million in labor income with a total economic contribution of more than $2.4 billion, thriving and expanding by furthering their economic importance to the state; and

Whereas, Michigan craft brewers are vested in the future, health, and welfare of their communities as employers providing a diverse array of quality local jobs, as contributors to the local tax base, and as committed sponsors of a broad range of vital community institutions and philanthropic causes, including not-for-profit housing development associations, chambers of commerce, humane societies, athletic teams, and medical research; now, therefore, be it

 

Resolved by the Senate and House, That the members of this legislative body commemorate July 2019 as Craft Beer Month and recognize the contributions that Michigan craft brewers have made to our state’s communities, economy, and history; and be it further

Resolved, That we commend Michigan craft brewers for providing jobs, improving the balance of trade, supporting Michigan agriculture, and educating residents about the history and culture of beer, while promoting the responsible consumption of beer as a beverage of moderation.

The Michigan Brewers Guild is the network of innovative and passionate brewers that serves as the recognized advocate for the Michigan craft beer industry. The mission of the Michigan Brewers Guild is to promote and protect the Michigan craft beer industry with an overarching goal to help craft beer acquire 20% of the market by 2025.

 

new holland spirits

The Michigan distillery announces plans to expand with new tasting room in scenic Lake Michigan town

 

SAUGATUCK, MICH. — New Holland Spirits has announced it is starting the construction of a new tasting room at 201 Culver Street in the heart of Saugatuck, Michigan. Pending regulatory approvals, the new location is scheduled to open in time for the July 4th celebration downtown.

“New Holland is thrilled to open up our first spirits-focused tasting room in Saugatuck.” said David White, Vice President of Retail Operations and Partner. “As neighbors along the lakeshore, we appreciate the unique atmosphere of Michigan’s coastal communities as destinations for great food and drinks. We can’t wait to become a part of Saugatuck’s vibrant downtown.”

The new tasting room is located across the street from Bowdie’s Chophouse and around the corner from The Butler restaurant. Its prime location in walkable downtown Saugatuck will make it an ideal destination for happy hour cocktails or an after-dinner nightcap.

new holland spiritsGuests will be able to taste and purchase New Holland’s award-winning spirits, including Knickerbocker Gin, Beer Barrel Bourbon and Lake Life Vodka, at the new location. The new space will serve some of New Holland’s most popular cocktails, as well as wine and cider. Select cocktails and limited run spirits will be available on draft. The tasting room will offer some light food options in the form of appetizers brought in from New Holland’s Pub on 8th in Holland, Michigan, including their Famous Beer Cheese and Crackers, Woodsman Platter, Spice Roasted Nuts and Hummus Platter.

Seating for 30 will be available indoors, and there will be 12 seats on the outdoor patio. The new space will be available to book for private events and parties for up to 35 people.

Visitors to the tasting room will be able to take home New Holland spirits in a variety of bottle sizes. Merchandise and cocktail bar essentials will also be available for sale in the retail space, making it a must-stop for the traveler in need of supplies.

New Holland Spirits has been creating fine craft spirits since 2005. The new tasting room in the popular lakeshore vacation destination allows the distillery to expand its footprint and reach a new audience.

“We are very excited to bring our own artistic expressions of craft spirits to Saugatuck’s vibrant art community. Our storefront at 201 Culver Street is easily accessible by car or by boat, and we will provide guests with a wide variety of bottles to go, handcrafted cocktails and a selection of wine and cider,” said Brett VanderKamp, president of New Holland.

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