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grand lager

Grand Rapids, Mich. — Brewery Vivant is releasing a beer into their year-round line up that may surprise fans of the European-inspired brewery. Grand Lager, touted as “Beer that is Beer”, will be released at Vivant and cousin location Broad Leaf Local Beer on February 20. The beer will be available on draft and in 16 oz cans with a special label featuring the Calder Plaza logo. Grand Lager will be featured at the Michigan Brewers Guild Winter Beer Festival over the weekend then roll into state-wide distribution beginning February 24 as a draft-only product. 

grand lager“While we love making the Belgian style beers we have been known for, sometimes we just need a regular kind of beer” says Head Brewer Jacob Derylo. As national trends push the definition of extreme, Vivant sees an opportunity to bring it back full circle. “Our industry has reached a point where putting Lucky Charms in your beer no longer seems strange so we thought we would go back to simple quality and see how that does,” Derylo adds. “I know that at the end of a hard day’s work for me, I look forward to having a beer that is beer.” 

Craft beer has made gains over the years but still accounts for only 12% of overall beer sales in Michigan. Most beer consumed in the state still comes from foreign-owned breweries like Belgium-based InBev that owns Budweiser and South Africa-based SABMIller that owns the Miller, Coors and Molson brands. “Grand Lager is a beer we hope the people of West Michigan will embrace and be willing to trade up to. Lager is a familiar style for people, but we make ours with all grain malts and no cheap adjuncts like corn or rice like the big guys do” says CEO/ Founder Jason Spaulding. “We feel that Vivant has a strong brand with a reputation for quality. Our customers know what we stand for. If people want to support a truly locally-owned company that does great things for its community, all they have to do is vote with their choice for beer” Spaulding adds. 

Also notable in the brewery’s 2020 release calendar is the “Unapologetic Fruit” line of beer. “What we set out to do is make the best fruit beer you have ever had” notes Ryan Reichle, Distribution Director. “These four releases include fruit combinations that people in the Midwest are familiar with in pies & jams. Turns out that they are great beer combinations too.” The brewery is known as one of the top local producers for sour and wood aged beer. These fruit beers are blends of their premium sour beer, with freshly brewed beer and large amounts of fruit. “The sour element really makes the fruit flavors pop. Normally beers like this would be sold in large format corked bottles. We feel great that we can release them in a convenient 16 oz can format,” Reichle adds. “Jam Jar” is making its first debut and contains blueberry, blackberry, raspberry and plum. The best known is “Strawberry Rhubarb Sour” which is released in April. The beer has been so popular and there have been so many requests that the Company is doubling production for this year.

grand lager

 

About Brewery Vivant

Brewery Vivant is the world’s first LEED® certified commercial microbrewery and one of a growing number of Certified B Corporations. We brew beer in the European tradition with the addition of American ingenuity. At our pub we strive to elevate the enjoyment of beer & food and the sense of community in everything we do. Brewery Vivant prides itself on being a destination brewery in the “Beer City” of Grand Rapids. We are in the list of top 30 largest brewpubs in the U.S. according to Brewer’s Association definitions and have distribution

detroit founders

Brewery Offers Improved Customer Experience and Unprecedented Community Commitment

 

DETROIT Founders Brewing Co. announced Tuesday that its Detroit taproom will reopen to the public on Thursday, February 6 at 11:00 am. Visitors to the brewery can expect a full taplist with multiple new beer choices, an amended menu and a variety of Mothership Series and “Brewed in Detroit” bottles available for purchase.

“After three months of progress behind-the-scenes, now is the best time to honor our commitments in Detroit and reopen the Detroit taproom,” said company Co-Founder and CEO Mike Stevens. “While our intentions were good when we first launched the taproom in 2017, we need to make more efforts to connect in meaningful ways with the City of Detroit. We’re going to do this right and we look forward to sharing the journey with our fans, community partners and business partners.”

Founders also announced an addition to the team: Emily Faulkner will step into the role of Detroit taproom General Manager. Emily has extensive experience in the Detroit hospitality industry; most recently she served as Operations Manager for TopGolf in Auburn Hills and the General Manager for TAP in the MGM Grand Detroit.

The owners of Founders Brewing Co. will be contributing the income from the Detroit taproom to local Detroit charities for the next three years.

In addition to expanding its charitable giving platform, the Big Pitcher, Founders has agreed to partner with the City of Detroit and its Detroit At Work platform to hire more qualified Detroit residents. The company and Detroit At Work are collaborating to implement hiring practice that will make jobs more accessible to returning citizens and individuals with criminal records.

Additionally, the company is working with Detroit at Work to set up a hospitality training program for Detroit residents so they can earn jobs in the hospitality industry and build successful careers. Those who complete the 2-3 week training program will be rotated into employment at the taproom. The goal is to make this program permanent and to implement it in other businesses around Detroit.

Founders is also deepening its relationship with the National Kidney Foundation of Michigan, establishing a health and wellness program for the community, aimed at preventing chronic illnesses, available at the Detroit taproom. This program will provide weekly programming including free health trainings/screenings and nutrition and fitness classes for local residents, as well as employee wellness programs for Founders’ staff, with the taproom serving as a hub of activity.

“Founders is exhibiting what being a good neighbor is all about,” said Interim DEI Director, Buzz Thomas, of Detroit-based Thomas Group Consulting. “Since Founders brought me on board last November, I’ve hit the ground running in helping them establish partnerships in Detroit. It’s clear that the employees’ hearts and minds are in the right place. I have no doubt in my mind that their efforts will make a significant impact in the City of Detroit and in the brewing industry by establishing a program that will serve as the model.”

With Thomas’ guidance, the brewery has also partnered with Grand Rapids-based Global Bridgebuilders. Their approach emphasizes process management, measurement and benchmarking, and continuous improvement, with a core focus on inclusion as a business discipline and Founders is well underway with the implementation of the program.

“We realize this goes beyond financial donations and we’re committed to becoming a more integral part of the Detroit community,” said Co-Founder and President, Dave Engbers. “We’re not viewing the Detroit taproom as a profit center but instead as a hub for community engagement with the residents of the city. ”

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com.

 

 

ice jam

Donation Will Support Kids’ Food Basket Sack Supper Program

 

Comstock Park, Mich. — Perrin Brewing Company is thrilled to announce that this year’s Ice Jam raised $20,000 for Kids’ Food Basket. The fourth annual event took place at the Perrin Pub on Jan. 25 and featured local Michigan live music, along with the Frostbite 5K event, which was attended by 635 runners and walkers. Kids’ Food Basket is a nonprofit organization that provides children living at or near the poverty level with evening meals, so they can have the nourishment they need to be successful at school and in life. A check will be presented to Kids’ Food Basket on Wednesday, Feb. 5.

Every person who registered for the race or bought a concert ticket contributed directly to the dollar amount raised for Kids’ Food Basket. Event guests also donated 765 pounds of food items like toasted oat cereal, fruit cups, dried fruit, cheese crackers, pretzels and snack-size bags. All food donations will be used in the Kids’ Food Basket’s Sack Supper program. A Sack Supper is a free, well-balanced evening meal full of nutritious food delivered to children so that they can perform their best. Sack Suppers are distributed in classrooms at the end of each school day and during summer programs, so every child in need can receive one easily and safely.

 

Kids’ Food Basket serves children who attend schools where 70% or more of the student population receive free or reduced-cost lunch. According to kidsfoodbasket.org, the organization currently serves 52 schools and 8,800 children and there are 29 schools on their waiting list. To help Kids’ Food Basket in their mission to “build a better nourished, healthier future for our community’s kids,” please consider donating here.

 

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

About Kids’ Food Basket

Kids’ Food Basket is a nonprofit organization empowering communities to attack childhood hunger so young people can learn and live well. Through the Sack Supper program, Kids’ Food Basket serves nearly 8,000 kids at 42 schools in Grand Rapids, Muskegon and Holland. More than 250 volunteers each day help prepare, pack and deliver Sack Suppers, a well-rounded evening meal that provides nutrition critical to the development of the brain and body. To learn more, or see how you can make a difference, please visit www.kidsfoodbasket.org.

 

atwater

DETROIT – Tenth and Blake Beer Company, the U.S. craft division of Molson Coors Beverage Company, announced today an agreement to acquire Detroit-based Atwater Brewery. Atwater Brewery is highly regarded in the Michigan craft beer community for its traditional German-style lagers and unique ales. 

“The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future,” said Mark Rieth, Atwater Brewery owner. “For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra ‘Born in Detroit. Raised Everywhere.'” 

Founded in 1997, Atwater Block Brewery revived Detroit’s proud brewing tradition from its location in the historic Rivertown district. After investing in the brewery in 2002, Mark Rieth purchased the brewery outright in 2005, setting off several years of booming growth. Led by top- selling beers Dirty Blonde and Vanilla Java Porter, Atwater became a cornerstone of Michigan’s brewing scene. Other brands, such as Better Life Choices (an American IPA that was named a top-10 IPA by Beer Connoisseur magazine), and Decadent Dark Chocolate (which won bronze in the World Beer Cup), augment Atwater’s portfolio. 

The brewer, which also produces hard seltzers and craft spirits, also operates three unique tap house and biergarten locations in Detroit, Grosse Pointe Park and Grand Rapids. 

“Atwater has been a staple and a leader in the Michigan craft community for more than two decades, and we’re thrilled to have them join Tenth and Blake,” said Paul Verdu, vice president of Tenth and Blake. “Our priority is to make sure their beer is enjoyed by consumers throughout their core markets and eventually across the Great Lakes region.” 

Atwater Brewery joins other leading crafts in the Tenth and Blake portfolio, including the Jacob Leinenkugel Brewing Company, AC Golden Brewing Company, Saint Archer Brewing Company, Terrapin Beer Company, Hop Valley Brewing Company and Revolver Brewing. Tenth and Blake has a proven track record of success, with the organization’s regional crafts posting volume growth higher than 16% in 2019, while the overall craft segment was just above flat. 

This is the latest example of Molson Coors Beverage Company executing its revitalization plan, which was launched in October 2019 to generate savings that are being reinvested across its entire portfolio. Since announcing the plan, the company has expanded its ability to innovate in the non-alcohol space by taking a stake in beverage incubator L.A. Libations; announced it will air ads during the pro football championship for the first time in years; and launched new creative campaigns for a broad range of its brands. 

The transaction is expected to be completed within the next couple of months. Terms were not disclosed. Rieth and his management team will continue to lead Atwater’s day-to-day operations. Arlington Capital Advisors served as exclusive financial advisor to Atwater in this transaction. 

About Molson Coors Beverage Company Molson Coors Beverage Company has defined brewing greatness for more than two centuries. As one of the largest global brewers, Molson Coors works to deliver extraordinary brands that delight the world’s beer drinkers. From Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen and Sharp’s Doom Bar to Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider, Molson Coors offers a beer for every beer lover. Molson Coors is not only committed to brewing extraordinary beers, but also running a business focused on respect for its employees, communities and drinkers, which means corporate responsibility and accountability right from the start. It has been listed on the Dow Jones Sustainability North America Index for the past eight years.

griffin claw

BIRMINGHAM, MI – Griffin Claw Brewing Company has pledged donations to help save and rehabilitate Australia’s wildlife affected by bushfires.  Through beer, they are seeking to raise awareness of the bushfires and garner support.

During the worst drought on record, catastrophic fires have ravaged Australia.  Some of the largest casualties of these bushfires are Australia’s wildlife which has suffered losses of almost one billion animals.  Surviving animals are facing food shortages and loss of habitat.

“We drew a connection to this cause after we had made an Australian styled beer and learned of the terrible fires affecting Australia,” said Griffin Claw Sales Director Kyle VanDeventer, “we have a soft spot for all animals and just had to find a way to help”.

Griffin Claw Brewing Company, a Michigan brewery based in Birmingham has taken an initiative to help.

“It’s not just about making a donation,” said Griffin Claw Marketing Director Christopher Lasher, “the idea is for our supporters to notice and spread the word. We hope the Kangaroo on our can of Ok Boomerang (Australian Style Barleywine) will serve as a subtle reminder of what the people and animals are facing on the other side of the Earth. Helping just one kangaroo, koala, or human is worthwhile to us”.

Griffin Claw has pledged to make donations to WIRES: The New South Wales-based Wildlife Information, Rescue and Education Service Inc.  WIRES is Australia’s largest wildlife rescue organization, is accepting donations to fund the rescue and care of animals affected by the fires.  You can learn more and donate at wires.org.au.

Griffin Claw also maintains a partnership with the Detroit Zoo called the “Survival Series” which seeks to raise awareness for the Detroit Zoological Society’s conservation efforts around the world.

Griffin Claw Brewing Company is a Michigan microbrewery established in 2013. Brewmaster Dan Rogers has been brewing professionally for 25 years, earning several Great American Beer Festival and World Beer Cup awards for the brewery. Through Beer, anything is possible.  For more information visit griffinclawbrewingcompany.com

 

kalamazoo beer week

Breweries, bars, restaurants and other venues will provide unique programming all week

 

KALAMAZOO, MI – The first community in Michigan to host a “Beer Week” celebrating its craft beer culture will toast to a decade in January. 

Kalamazoo Beer Week will be held Jan. 11-18 with a variety of new and unique events as well as some fan favorites for the beer-loving traveler and local alike. The week-long program will feature new beer releases, food pairings, meet-and-greet opportunities, behind-the-scene glimpses, recreational activities and more. 

“For the past ten years, we have seen significant growth in the craft beer industry throughout the Kalamazoo region. From support of the annual celebration of Kalamazoo Beer Week to the launch of the Give-A-Craft ® Beer Trail, Discover Kalamazoo has invested in the promotion of craft beer as one of many reasons to discover Kalamazoo,” Discover Kalamazoo President and CEO Greg Ayers said. “We are excited to be the presenting sponsor of this annual event.” 

One of the other highlights of this year’s events will be the introduction of a digital presentation of Discover Kalamazoo’s popular “Give A Craft® Beer Trail” program where visitors receive a reward for visiting at local breweries. Launched to coincide with Beer Week, the digital passport will allow visitors to check in on their mobile devices to receive the reward. 

Discover Kalamazoo took over management of the event from Imperial Beverage in recent years and continues to promote the events around the region. Among the more popular events offered at Kalamazoo Beer Week are: Bell’s Brewery’s Snow Jog; Tibbs Brewing Co.’s CANtucky Derby; Beer vs. Wine battles, beer dinners, specialty tappings and many others. 

Kalamazoo Beer Week was imported here by local distributor Imperial Beverage in 2011 and inspired by a similar concept held in Philadelphia. Imperial Beverage, fronted by the Cekola family, had been named Craft Beer Distributor of the Year by the Brewers Association in 2010 and decided a “Beer Week” would be an appropriate way to celebrate the title. 

The annual event expanded after 2011 to include more area distributors and local breweries, as well as nontraditional venues. Other communities around the state have replicated the program. In previous years, Kalamazoo Beer Week featured more than 250 events.

 

speciation

The natural brewery and winery will open a new tasting room on Wealthy Street in 2020

GRAND RAPIDS, MICH.– Speciation Artisan Ales and Native Species Winery will have a new home at 928 Wealthy Street in Grand Rapids.

The new tasting room for the nature-inspired brewery and winery will open later in 2020 pending licensing and approvals.

Co-owners Mitch and Whitney Ermatinger say the move from Comstock Park will bring their products closer to their customers.

“It’s time to get more of our product directly into people’s hands,” said Mitch Ermatinger. “We have always looked at Wealthy Street for a potential taproom location because of the area’s strong sense of community and identity. We are excited to play a part in the growth of one of the best and most exciting business corridors in the city!”

Speciation Artisan Ales is a “mixed culture” brewery, which specializes in wild ales and ciders inspired by the variations that can be found in nature. Native Species Winery extends those concepts to wine, using foot-crushed grapes and natural fermentation techniques. Both businesses source Michigan-grown ingredients for their products.

Moving the businesses to the new location near the intersection of Wealthy and Diamond will enable them to stay on top of industry trends, Ermatinger said.

“The craft beer movement is shifting significantly—away from distribution and toward tasting room and direct sales,” Ermatinger said. “We would like to stay ahead of the changes in the industry and position ourselves for long-term stability with a wide range of house-made small batch beverages, including beer, natural wine, wine spritzers, seltzers and cider.”

The Comstock Park taproom will close when the new taproom opens, after which the Comstock Park location will be used for production only.

“Our current location in Comstock Park served its purpose to get us started, but it’s time to get more of our product directly into people’s hands. We believe the best way to do that is to move to a more central location,” Ermatinger said. “The many excellent businesses on Wealthy and Cherry Street complement each other so well, and we think that we will be a strong asset to that community.”

territorial brewing

 

Springfield, MI — After a year of planning to relocate their taproom, Territorial Brewing Company 

has announced a date. 

The new restaurant and taproom will be hosting a grand opening on Tuesday, December 17 at 1600 Avenue A, 

Springfield. The building has been refurbished since taking ownership from Springbrook Italian Bistro earlier this 

year. 

The microbrewery plans to close their current location with a bang. Territorial’s annual anniversary party, 

Dezemberfest, will take place on Saturday, November 30 and will mark their last day of business at 256 Helmer 

Road North, Springfield. 

territorial brewing

 

 

“This is a big one for us this year,” said Tim Davis, Co-owner and Head of Brewing Operations at Territorial 

Brewing Company. “It’s going to be bittersweet. We’re celebrating our five-year anniversary but also saying 

goodbye to Helmer.” 

Territorial has been growing steadily since opening November 2014. In December 2017, they moved their 

seven-barrel brewing operation into a new production facility in Springfield. Now, they’re moving the restaurant 

to a larger facility allowing for more parking and additional growth opportunities. 

“The new restaurant will accommodate twice as many people with almost five times the parking of the old one,” 

said Chelsea Olmstead, General Manager at Territorial Brewing Company. 

This is only one step in the brewery’s expansion plans. They plan to open a sprawling beer garden and add on 

to the outdoor activities on site. 

“We currently have an 18-hole disc golf course and we’d like to add more.” Olmstead said. “We’re also exploring 

mountain bike trails, an outdoor concert venue and even weddings. We have this beautiful natural space and we 

want our guests to really be able to enjoy it.”