atwater

DETROIT – Tenth and Blake Beer Company, the U.S. craft division of Molson Coors Beverage Company, announced today an agreement to acquire Detroit-based Atwater Brewery. Atwater Brewery is highly regarded in the Michigan craft beer community for its traditional German-style lagers and unique ales. 

“The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future,” said Mark Rieth, Atwater Brewery owner. “For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra ‘Born in Detroit. Raised Everywhere.'” 

Founded in 1997, Atwater Block Brewery revived Detroit’s proud brewing tradition from its location in the historic Rivertown district. After investing in the brewery in 2002, Mark Rieth purchased the brewery outright in 2005, setting off several years of booming growth. Led by top- selling beers Dirty Blonde and Vanilla Java Porter, Atwater became a cornerstone of Michigan’s brewing scene. Other brands, such as Better Life Choices (an American IPA that was named a top-10 IPA by Beer Connoisseur magazine), and Decadent Dark Chocolate (which won bronze in the World Beer Cup), augment Atwater’s portfolio. 

The brewer, which also produces hard seltzers and craft spirits, also operates three unique tap house and biergarten locations in Detroit, Grosse Pointe Park and Grand Rapids. 

“Atwater has been a staple and a leader in the Michigan craft community for more than two decades, and we’re thrilled to have them join Tenth and Blake,” said Paul Verdu, vice president of Tenth and Blake. “Our priority is to make sure their beer is enjoyed by consumers throughout their core markets and eventually across the Great Lakes region.” 

Atwater Brewery joins other leading crafts in the Tenth and Blake portfolio, including the Jacob Leinenkugel Brewing Company, AC Golden Brewing Company, Saint Archer Brewing Company, Terrapin Beer Company, Hop Valley Brewing Company and Revolver Brewing. Tenth and Blake has a proven track record of success, with the organization’s regional crafts posting volume growth higher than 16% in 2019, while the overall craft segment was just above flat. 

This is the latest example of Molson Coors Beverage Company executing its revitalization plan, which was launched in October 2019 to generate savings that are being reinvested across its entire portfolio. Since announcing the plan, the company has expanded its ability to innovate in the non-alcohol space by taking a stake in beverage incubator L.A. Libations; announced it will air ads during the pro football championship for the first time in years; and launched new creative campaigns for a broad range of its brands. 

The transaction is expected to be completed within the next couple of months. Terms were not disclosed. Rieth and his management team will continue to lead Atwater’s day-to-day operations. Arlington Capital Advisors served as exclusive financial advisor to Atwater in this transaction. 

About Molson Coors Beverage Company Molson Coors Beverage Company has defined brewing greatness for more than two centuries. As one of the largest global brewers, Molson Coors works to deliver extraordinary brands that delight the world’s beer drinkers. From Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen and Sharp’s Doom Bar to Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider, Molson Coors offers a beer for every beer lover. Molson Coors is not only committed to brewing extraordinary beers, but also running a business focused on respect for its employees, communities and drinkers, which means corporate responsibility and accountability right from the start. It has been listed on the Dow Jones Sustainability North America Index for the past eight years.

griffin claw

BIRMINGHAM, MI – Griffin Claw Brewing Company has pledged donations to help save and rehabilitate Australia’s wildlife affected by bushfires.  Through beer, they are seeking to raise awareness of the bushfires and garner support.

During the worst drought on record, catastrophic fires have ravaged Australia.  Some of the largest casualties of these bushfires are Australia’s wildlife which has suffered losses of almost one billion animals.  Surviving animals are facing food shortages and loss of habitat.

“We drew a connection to this cause after we had made an Australian styled beer and learned of the terrible fires affecting Australia,” said Griffin Claw Sales Director Kyle VanDeventer, “we have a soft spot for all animals and just had to find a way to help”.

Griffin Claw Brewing Company, a Michigan brewery based in Birmingham has taken an initiative to help.

“It’s not just about making a donation,” said Griffin Claw Marketing Director Christopher Lasher, “the idea is for our supporters to notice and spread the word. We hope the Kangaroo on our can of Ok Boomerang (Australian Style Barleywine) will serve as a subtle reminder of what the people and animals are facing on the other side of the Earth. Helping just one kangaroo, koala, or human is worthwhile to us”.

Griffin Claw has pledged to make donations to WIRES: The New South Wales-based Wildlife Information, Rescue and Education Service Inc.  WIRES is Australia’s largest wildlife rescue organization, is accepting donations to fund the rescue and care of animals affected by the fires.  You can learn more and donate at wires.org.au.

Griffin Claw also maintains a partnership with the Detroit Zoo called the “Survival Series” which seeks to raise awareness for the Detroit Zoological Society’s conservation efforts around the world.

Griffin Claw Brewing Company is a Michigan microbrewery established in 2013. Brewmaster Dan Rogers has been brewing professionally for 25 years, earning several Great American Beer Festival and World Beer Cup awards for the brewery. Through Beer, anything is possible.  For more information visit griffinclawbrewingcompany.com

 

summer beer fest

(LANSING, Mich) – Nearly 150 Michigan breweries will celebrate “Michigan Craft Beer Month” July 26-27 at Riverside Park in downtown Ypsilanti as the Michigan Brewers Guild gears up for their 22nd Annual Summer Beer Festival. More than 1,100 beers will be on tap during the two-day outdoor event, which is held rain or shine. Festival hours 6-9pm on Friday and 1-6pm on Saturday, with one-hour early admission for current Enthusiast Members. Special beer offerings are also planned during that first hour.

This year’s entertainment includes Ryan Dillaha and The Miracle Men on Friday, July 26 (6:15-7:15pm and 7:45-9pm) and Stone Clover(1:30-3pm) and Black Tie Circus (4-5:50) on Saturday.

The Michigan Brewers Guild was formed in 1997 and held its first festival in July 1998. Today, the Guild hosts four festivals dedicated exclusively to Michigan craft beer produced by its more than 290 member breweries (a number that increases almost on a monthly basis).

The Michigan Brewers Guild is the network of innovative and passionate brewers that serves as the recognized advocate for the Michigan craft beer industry. The mission of the Michigan Brewers Guild is to promote and protect the Michigan craft beer industry with an overarching goal to help craft beer acquire 20% of the market by 2025.

Michigan’s thriving brewing industry contributes more than 17,000 full-time jobs, $700 million in labor income/wages with a total economic impact of over $2.4 billion. In terms of overall number of breweries, microbreweries and brewpubs, Michigan ranks #4 in the nation – thus supporting its claim as “The Great Beer State.”

 

albion malleable

The Anniversary Celebration Planned for May 18th

 

Albion, Mich. — Albion Malleable Brewing Company is celebrating its first year of operation in downtown Albion! The brewery opened in May of 2018 and has been an anchor in downtown ever since.

On Saturday, May 18, the brewery invites the public to experience live music and new menu items! Beginning at 4pm, there will be an evening of music by local favorites Good Thang’ Goin’,  the Fat Animals and the Who Dat? Blues Band. Admission to these performances is free. Weather permitting, there will be outdoor seating available.

“The concept for the brewery began several years back and the full year of operation has flown by,” states co-owner Ben Wade. The company’s mission is to offer great food, great beer and great service. 

For event information, check out their facebook page.

albion malleable

 

 

rugged lands

Dexter Mich. — Jolly Pumpkin Artisan Ales is known for creating truly unique all-sour, oak-aged beers but last year the brewery did something that really shocked the beer world by releasing two non-sour IPA’s. These beers were kept to a pub-only release.

Jolly Pumpkin is now announcing the release of their third beer in their non-sour collective – Rugged Lands. This limited release, will be the first non-sour Jolly Pumpkin beer to be sold outside the breweries pubs.

Brewed with a variety of both Northwest and local Michigan grown hops, Rugged Lands is a lush, hop forward IPA with tropical notes of tangerines, oranges, guavas, peaches and nectarines. 7.3% ABV and 65 IBU

rugged landsJolly Pumpkin founder and brew master, Ron Jeffries shares why he chose to brew a non-sour IPA. “IPAs are great, one of my favorite styles. Hop and yeast varieties create an infinite palate for delicious drinkable flavor explorations. Darker malts are just too heavy to allow these other beautiful flavors to shine through.” ‘That’s weird’ has always been a mantra of Jolly Pumpkin and they continue to brew unexpected beers even when they don’t adhere to the brewery’s ‘Stay Sour’ catchphrase.

Rugged Lands is available for a limited time on draft and in 4-packs of 16 ounce cans at all Jolly Pumpkin pub locations and throughout Michigan, Ohio, and Canada.

 

About Jolly Pumpkin Artisan Ales – Jolly Pumpkin Artisan Ales was founded in 2004 in Dexter, Michigan. Jolly Pumpkin produces world renowned sour ales through the process of open fermentation, oak aging, and bottle conditioning. Jolly Pumpkin brewpubs can be found in Ann Arbor, Traverse City, Detroit, Royal Oak, Grand Rapids, Dexter and Chicago.

 

OXFORD, Mich. — A family-run brewery in small-town Oxford, Michigan, has won gold medals in two international beer competitions. HomeGrown Brewing Company received a gold medal in the World Expo of Beer and a gold medal, bronze medal and the title of Michigan IPA Brewery of the Year at the New York International Beer Competition 2019.

The micro-brewery in Oxford received the top award this week for their Oxford Ale at the World Expo of Beer competition, and last month were awarded gold at the New York-based competition for their Zephyros, a hazy India Pale Ale (IPA) beer, as well as bronze for their Ruck-a-chuk American IPA.

 

Owner and master brewer John Powers says he is extremely proud to have his beer recognized on such a scale. “It’s a tremendous honor,” says Powers. “Our Oxford Ale is one of our flagship brews and our Hazy IPA is one of our most popular seasonalswe might have to make it a permanent feature on our beer menu now.”

Oxford DDA executive director Glenn Pape says the recognition shows the brewery’s dedication to their craft and that the village is proud to be the home of an award-winning brewery.

“Those of us who enjoy the outstanding beer from HomeGrown Brewing Company are very happy to see them getting the recognition they deserve for their outstanding products,” Pape says. “It is businesses like HomeGrown that help to put Oxford on the map.”

The World Expo of Beer, Michigan’s only international competitive beer event, awarded other Michigan stalwarts like Bell’s Brewery, Ellison Brewery and Griffin Claw. With 600 entries, from 14 countries, the NYIBC competition also acknowledged well-known Michigan icon Founders Brewing Co. for several awards and as Michigan Brewery of the Year. For a small, new micro-brewery to claim medals and titles alongside such renowned names is a big deal, says Powers.

“We love that the playing field is level enough for us to compete with established names in the industry,” he says.

HomeGrown’s unique Zephyros brew has a floral aroma, grapefruit notes and uses heavy, late-addition hops (including Galaxy hops from Australia) and is described by the brewery as “Cloudy, with a chance of blowing your mind”. The downside, for the brewers, is that the Zephyros is their most labor-intensive brew, adding up to a 12-hour brew day for each batch.

“It’s a good problem to have,” says Powers.

 

brewing passion

Michigan Author to Read & Sign Novels at Craft Beer Bar

Ferndale, Mich.—Liz Crowe, an Ann Arbor-based author of over twenty romance novels, will be reading and selling/signing books from the Brewing Passion series at M-Brew in Ferndale on Thursday, February 28 from 6-9 p.m.

 

Tickets for the event are $35 and include:

Pizza, pasta and salad

Six Flight-sized drink tickets

Meet and Greet with Liz

Raffle with beer swag baskets (including some of Liz’s books)

 

M-Brew has organized an entire evening around the theme of “love and craft beer” and will be donating a portion of the proceeds from ticket sales to Planned Parenthood of Ferndale. Beers from the following breweries will be included in the flights:

Shorts Brewing

Petoskey Brewing

Odd Side Ales

Drafting Table Brewing Company

Austin Bros Beer Company

Brewery Vivant

Cranker’s Brewery

Atwater Brewing

 

Liz is a brewery founder and former owner. She’s spent years as a craft beer marketing, social media, and sales consultant, and now provides beer and wine consulting for local bars, restaurants and stores in Washtenaw and Livingston Counties on behalf of Arbor Beverage. The majority of her successful romance novels are set in and around the craft beer world. The Brewing Passion series includes five novels, all of which will be available for purchase at the event for $12 each.

 

Purchase tickets here.

Learn more about the event here: https://www.facebook.com/events/2271377346518976/

 

north peak cans

 

(Dexter, Michigan) — North Peak Brewing Company is thrilled to announce the installation and commissioning of their first canning line.

“With our Up North motto and lifestyle, canning our beer was inevitable and the time has finally come,” North Peak CEO Tony Grant explains the brewery’s decision on changing their packaging, “Cans pair with a more active lifestyle of dynamic activity and leisure, whether you are biking, kayaking, fishing, golfing, or simply relaxing watching the sunset from a hammock.” This portable, more environmentally friendly packaging lends itself to the outdoor way of life represented throughout the North Peak brand.

North Peak is launching their new packaging with Hail and Sparta cans. Last year, North Peak released rivaled beers Hail Pale Ale and Sparta IPA, because the brewery itself is divided with University of Michigan and Michigan State University alum.

Hail Pale Ale is the perfect tailgate beer. This American Pale Ale is golden in color, light-bodied and delicious. It is dripping with hoppy goodness with notes of citrus, apricot, and peach. Hail is a well-balanced beer made with maize and blue to celebrate all things Michigan.

Sparta IPA is a bold IPA with a dank, assertive hop character. Its aggressive profile of Summit, Simcoe, Citra, Cascade and Amarillo hops give this IPA the hop character to make you shout “Go Green!” Well balanced with a malt backbone, it has flavor notes of tangerine, grapefruit, peach and apricot all backed with a hint of pine.

The release of these two beers in cans is sure to be the talk of the tailgate this upcoming football season. The brewery is releasing 6-packs of 12-ounce cans throughout the state of Michigan.