women's day

Brewery Vivant is celebrating their tenth year in business and will be collaborating with a number of local and regional breweries throughout the year to commemorate this milestone.

 

The first collaboration is with Saugatuck-based Guardian Brewing and is a celebration of the growing presence of women in the craft beer industry. The breweries teamed up to produce Kween, dubbed a “femmehouse” ale, that will launch at both breweries on International Women’s Day, Sunday, March 8.

A majority of the ingredients for the beer were sourced from other women-owned businesses in Michigan, Empire Malting and Pure Mitten hopyard. The Jovaru yeast in the beer is a strain that was procured from the famed “Queen of Lithuanian farmhouse beer,” Aldona Udriene, by Omega Yeast in Chicago. The yeast provides a bit of complexity to the beer which complements notes of orange and a slight tartness, coming in at an ABV of 6.2%.

women's day“The idea for a women-sourced and brewed beer came to me a few years ago and once I met Kim from Guardian I knew I had a great values-aligned partner with which to make that dream a reality,” states Vivant President Kris Spaulding.

Kim Collins, Owner and Head Brewer of Guardian Brewing Company adds, “I have looked up to the team at Brewery Vivant as leaders in our industry since I began brewing in 2012. When I received the invitation from Kris to brew a beer for International Women’s Day 2020, I knew we had to make something exciting, unique, and approachable. Kris’ idea to couple the beer with food and intentional conversation surrounding women makes this collaboration something new to our industry. It’s really exciting!” 

A portion of proceeds from all sales of Kween at both locations will benefit local nonprofits that focus on empowering women. Vivant is partnering with Women’s Resource Center, a Grand Rapids based non-profit that works to eliminate the barriers often experienced by women to employment and financial independence. Guardian has partnered with the Women in Nature program at the Holland based Outdoor Discovery Center which is designed to motivate women to be more healthy, active and passionate about the natural world surrounding them.

There will be a launch event at Brewery Vivant from 3-5pm on March 8 where women leaders from both breweries and these nonprofit partners will lead a guided discussion about women empowerment. Tickets are $10 and include a Kween and light appetizers. They can be purchased at the Brewery Vivant pub or by calling 616-719-1604. 

 

About Brewery Vivant Brewery Vivant is the world’s first LEED® certified commercial microbrewery and one of a growing number of Certified B Corporations. We brew beer in the European tradition with the addition of American ingenuity. At our pub we strive to elevate the enjoyment of beer & food and the sense of community in everything we do. Brewery Vivant prides itself on being a destination brewery in the “Beer City” of Grand Rapids. We are in the list of top 30 largest brewpubs in the 

U.S. according to Brewer’s Association definitions and have limited distribution throughout the State of Michigan. 

About Guardian Brewing Guardian Brewing Company is an independent craft brewery located in Saugatuck, Michigan offering an eclectic menu of draft beer, hard cider, classic cocktails, and wine. We offer our community fresh food options that are both locally and regionally sourced. We take great pride in selecting excellent meat, foods fermented in-house, as well as vegetarian and vegan dish choices. In addition to providing phenomenal craft beer, drinks, and food, Guardian features weekly live music and events, monthly Certified Cicerone led Beer School, and a “must visit” destination for out-of-town visitors.

About Women’s Resource Center Since 1973, Women’s Resource Center has been empowering and equipping women to achieve financial stability through meaningful employment. Our gender responsive programs and services help women discover their strengths and talents while overcoming barriers to employment and economic independence. WRC serves over 600 women a year. 

About Outdoor Discovery Center The ODC Network is a non-profit organization with a mission to advance outdoor education and conservation in West Michigan. It’s made up of nine business lines including two nature centers, two river greenways, a nature-based preschool, an eco-tourism program, habitat and land management services, a water quality initiative, and an education network. In total, the ODC Network owns over 600 acres of land, manages an additional 2,000+ acres of property. Last year, over 100,000 children and families participated in ODC Network programming. 

 

jolly pumpkin

 

Dexter, Mich. Jolly Pumpkin Artisan Ales, the first all wild, oak-aged brewery in the United States, announces the launch of a new canning line for their wild ales. The first beers off the line will be year-round favorites, Bam Bière and Calabaza Blanca. They are also releasing Hyrrokkin, the first release of a new fruited seasonal saison series.

“I’m super excited to be able to bring some of our favorite beers, such as Bam Bière and Calabaza Blanca, and a new favorite, Hyrrokkin, into cans. They are lightweight, convenient, and environmentally friendly. Perfect for any occasion, indoors, or outdoors” said Ron Jeffries, Founder, and Chief Squeegie Operator.

Bam Bière is a low-calorie farmhouse ale that is golden, naturally cloudy, can-conditioned, and dry-hopped for a tasty & delicious balance of spicy malts, hops, and yeast. Bam Bière has won medals in numerous competitions, was named one of the top 25 beers in America by Men’s Journal, and has a RateBeer score of 95.

Calabaza Blanca is a low-calorie farmhouse witbier brewed in Belgium’s bière blanche tradition. Spiced with orange peel and coriander, it is refreshingly tart, with a wonderfully dry finish. Calabaza Blanca has won gold in the Hong Kong International Beer Awards, was named a “Top 50 Beer” by The Fifty Best, and is rated the 12th best witbier in the world by RateBeer.

Hyrrokkin is a low-calorie foeder aged saison fruited with blood orange & ginger. It is an eloquent, crisp, & tart citrus ale with attitude.

“We are excited about this monumental move for Jolly Pumpkin. Our customers have been telling us for quite a while that we needed to give them a way to enjoy our beers in different settings. We always intended for our beers to be enjoyed as part of a special, shareable consumption opportunity and didn’t realize how much Jolly Pumpkin fans wanted to have this experience on the beach, boat, golf course, you name it.  It took us a little while to “get there” but after some serious introspection and rethinking who we want to be when we grow up, we decided to take the leap. We are so excited to bring one of the world’s first barrel-aged, can/bottle/keg conditioned, wild ale breweries to you in our new 16 oz. 4-pack cans to join our beautiful Belgian bottles and draft offerings. Here we go!” said Tony Grant, CEO/CFO of Northern United Brewing Company.

Bam Bière, Calabaza Blanca, and Hyrrokkin will be available for purchase in 16 oz. four-packs at craft beer retailers in April throughout Michigan, Ohio, Illinois, Indiana, Wisconsin, Kentucky, Florida, Texas, and Arizona.

 

About Jolly Pumpkin Artisan Ales: Jolly Pumpkin Artisan Ales was founded in 2004 as the first all wild, oak-aged brewery in the United States. They are dedicated to more than the traditions of old-world craftsmanship. Everything they do is designed to create ales of outstanding art and flavor. Focusing on traditional rustic country style beers brought to life through a labor of love creates beers that lighten the spirit and soothe the soul.

 

detroit founders

Brewery Offers Improved Customer Experience and Unprecedented Community Commitment

 

DETROIT Founders Brewing Co. announced Tuesday that its Detroit taproom will reopen to the public on Thursday, February 6 at 11:00 am. Visitors to the brewery can expect a full taplist with multiple new beer choices, an amended menu and a variety of Mothership Series and “Brewed in Detroit” bottles available for purchase.

“After three months of progress behind-the-scenes, now is the best time to honor our commitments in Detroit and reopen the Detroit taproom,” said company Co-Founder and CEO Mike Stevens. “While our intentions were good when we first launched the taproom in 2017, we need to make more efforts to connect in meaningful ways with the City of Detroit. We’re going to do this right and we look forward to sharing the journey with our fans, community partners and business partners.”

Founders also announced an addition to the team: Emily Faulkner will step into the role of Detroit taproom General Manager. Emily has extensive experience in the Detroit hospitality industry; most recently she served as Operations Manager for TopGolf in Auburn Hills and the General Manager for TAP in the MGM Grand Detroit.

The owners of Founders Brewing Co. will be contributing the income from the Detroit taproom to local Detroit charities for the next three years.

In addition to expanding its charitable giving platform, the Big Pitcher, Founders has agreed to partner with the City of Detroit and its Detroit At Work platform to hire more qualified Detroit residents. The company and Detroit At Work are collaborating to implement hiring practice that will make jobs more accessible to returning citizens and individuals with criminal records.

Additionally, the company is working with Detroit at Work to set up a hospitality training program for Detroit residents so they can earn jobs in the hospitality industry and build successful careers. Those who complete the 2-3 week training program will be rotated into employment at the taproom. The goal is to make this program permanent and to implement it in other businesses around Detroit.

Founders is also deepening its relationship with the National Kidney Foundation of Michigan, establishing a health and wellness program for the community, aimed at preventing chronic illnesses, available at the Detroit taproom. This program will provide weekly programming including free health trainings/screenings and nutrition and fitness classes for local residents, as well as employee wellness programs for Founders’ staff, with the taproom serving as a hub of activity.

“Founders is exhibiting what being a good neighbor is all about,” said Interim DEI Director, Buzz Thomas, of Detroit-based Thomas Group Consulting. “Since Founders brought me on board last November, I’ve hit the ground running in helping them establish partnerships in Detroit. It’s clear that the employees’ hearts and minds are in the right place. I have no doubt in my mind that their efforts will make a significant impact in the City of Detroit and in the brewing industry by establishing a program that will serve as the model.”

With Thomas’ guidance, the brewery has also partnered with Grand Rapids-based Global Bridgebuilders. Their approach emphasizes process management, measurement and benchmarking, and continuous improvement, with a core focus on inclusion as a business discipline and Founders is well underway with the implementation of the program.

“We realize this goes beyond financial donations and we’re committed to becoming a more integral part of the Detroit community,” said Co-Founder and President, Dave Engbers. “We’re not viewing the Detroit taproom as a profit center but instead as a hub for community engagement with the residents of the city. ”

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com.

 

 

atwater

DETROIT – Tenth and Blake Beer Company, the U.S. craft division of Molson Coors Beverage Company, announced today an agreement to acquire Detroit-based Atwater Brewery. Atwater Brewery is highly regarded in the Michigan craft beer community for its traditional German-style lagers and unique ales. 

“The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future,” said Mark Rieth, Atwater Brewery owner. “For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra ‘Born in Detroit. Raised Everywhere.'” 

Founded in 1997, Atwater Block Brewery revived Detroit’s proud brewing tradition from its location in the historic Rivertown district. After investing in the brewery in 2002, Mark Rieth purchased the brewery outright in 2005, setting off several years of booming growth. Led by top- selling beers Dirty Blonde and Vanilla Java Porter, Atwater became a cornerstone of Michigan’s brewing scene. Other brands, such as Better Life Choices (an American IPA that was named a top-10 IPA by Beer Connoisseur magazine), and Decadent Dark Chocolate (which won bronze in the World Beer Cup), augment Atwater’s portfolio. 

The brewer, which also produces hard seltzers and craft spirits, also operates three unique tap house and biergarten locations in Detroit, Grosse Pointe Park and Grand Rapids. 

“Atwater has been a staple and a leader in the Michigan craft community for more than two decades, and we’re thrilled to have them join Tenth and Blake,” said Paul Verdu, vice president of Tenth and Blake. “Our priority is to make sure their beer is enjoyed by consumers throughout their core markets and eventually across the Great Lakes region.” 

Atwater Brewery joins other leading crafts in the Tenth and Blake portfolio, including the Jacob Leinenkugel Brewing Company, AC Golden Brewing Company, Saint Archer Brewing Company, Terrapin Beer Company, Hop Valley Brewing Company and Revolver Brewing. Tenth and Blake has a proven track record of success, with the organization’s regional crafts posting volume growth higher than 16% in 2019, while the overall craft segment was just above flat. 

This is the latest example of Molson Coors Beverage Company executing its revitalization plan, which was launched in October 2019 to generate savings that are being reinvested across its entire portfolio. Since announcing the plan, the company has expanded its ability to innovate in the non-alcohol space by taking a stake in beverage incubator L.A. Libations; announced it will air ads during the pro football championship for the first time in years; and launched new creative campaigns for a broad range of its brands. 

The transaction is expected to be completed within the next couple of months. Terms were not disclosed. Rieth and his management team will continue to lead Atwater’s day-to-day operations. Arlington Capital Advisors served as exclusive financial advisor to Atwater in this transaction. 

About Molson Coors Beverage Company Molson Coors Beverage Company has defined brewing greatness for more than two centuries. As one of the largest global brewers, Molson Coors works to deliver extraordinary brands that delight the world’s beer drinkers. From Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen and Sharp’s Doom Bar to Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider, Molson Coors offers a beer for every beer lover. Molson Coors is not only committed to brewing extraordinary beers, but also running a business focused on respect for its employees, communities and drinkers, which means corporate responsibility and accountability right from the start. It has been listed on the Dow Jones Sustainability North America Index for the past eight years.

griffin claw

BIRMINGHAM, MI – Griffin Claw Brewing Company has pledged donations to help save and rehabilitate Australia’s wildlife affected by bushfires.  Through beer, they are seeking to raise awareness of the bushfires and garner support.

During the worst drought on record, catastrophic fires have ravaged Australia.  Some of the largest casualties of these bushfires are Australia’s wildlife which has suffered losses of almost one billion animals.  Surviving animals are facing food shortages and loss of habitat.

“We drew a connection to this cause after we had made an Australian styled beer and learned of the terrible fires affecting Australia,” said Griffin Claw Sales Director Kyle VanDeventer, “we have a soft spot for all animals and just had to find a way to help”.

Griffin Claw Brewing Company, a Michigan brewery based in Birmingham has taken an initiative to help.

“It’s not just about making a donation,” said Griffin Claw Marketing Director Christopher Lasher, “the idea is for our supporters to notice and spread the word. We hope the Kangaroo on our can of Ok Boomerang (Australian Style Barleywine) will serve as a subtle reminder of what the people and animals are facing on the other side of the Earth. Helping just one kangaroo, koala, or human is worthwhile to us”.

Griffin Claw has pledged to make donations to WIRES: The New South Wales-based Wildlife Information, Rescue and Education Service Inc.  WIRES is Australia’s largest wildlife rescue organization, is accepting donations to fund the rescue and care of animals affected by the fires.  You can learn more and donate at wires.org.au.

Griffin Claw also maintains a partnership with the Detroit Zoo called the “Survival Series” which seeks to raise awareness for the Detroit Zoological Society’s conservation efforts around the world.

Griffin Claw Brewing Company is a Michigan microbrewery established in 2013. Brewmaster Dan Rogers has been brewing professionally for 25 years, earning several Great American Beer Festival and World Beer Cup awards for the brewery. Through Beer, anything is possible.  For more information visit griffinclawbrewingcompany.com

 

summer beer fest

(LANSING, Mich) – Nearly 150 Michigan breweries will celebrate “Michigan Craft Beer Month” July 26-27 at Riverside Park in downtown Ypsilanti as the Michigan Brewers Guild gears up for their 22nd Annual Summer Beer Festival. More than 1,100 beers will be on tap during the two-day outdoor event, which is held rain or shine. Festival hours 6-9pm on Friday and 1-6pm on Saturday, with one-hour early admission for current Enthusiast Members. Special beer offerings are also planned during that first hour.

This year’s entertainment includes Ryan Dillaha and The Miracle Men on Friday, July 26 (6:15-7:15pm and 7:45-9pm) and Stone Clover(1:30-3pm) and Black Tie Circus (4-5:50) on Saturday.

The Michigan Brewers Guild was formed in 1997 and held its first festival in July 1998. Today, the Guild hosts four festivals dedicated exclusively to Michigan craft beer produced by its more than 290 member breweries (a number that increases almost on a monthly basis).

The Michigan Brewers Guild is the network of innovative and passionate brewers that serves as the recognized advocate for the Michigan craft beer industry. The mission of the Michigan Brewers Guild is to promote and protect the Michigan craft beer industry with an overarching goal to help craft beer acquire 20% of the market by 2025.

Michigan’s thriving brewing industry contributes more than 17,000 full-time jobs, $700 million in labor income/wages with a total economic impact of over $2.4 billion. In terms of overall number of breweries, microbreweries and brewpubs, Michigan ranks #4 in the nation – thus supporting its claim as “The Great Beer State.”

 

albion malleable

The Anniversary Celebration Planned for May 18th

 

Albion, Mich. — Albion Malleable Brewing Company is celebrating its first year of operation in downtown Albion! The brewery opened in May of 2018 and has been an anchor in downtown ever since.

On Saturday, May 18, the brewery invites the public to experience live music and new menu items! Beginning at 4pm, there will be an evening of music by local favorites Good Thang’ Goin’,  the Fat Animals and the Who Dat? Blues Band. Admission to these performances is free. Weather permitting, there will be outdoor seating available.

“The concept for the brewery began several years back and the full year of operation has flown by,” states co-owner Ben Wade. The company’s mission is to offer great food, great beer and great service. 

For event information, check out their facebook page.

albion malleable

 

 

rugged lands

Dexter Mich. — Jolly Pumpkin Artisan Ales is known for creating truly unique all-sour, oak-aged beers but last year the brewery did something that really shocked the beer world by releasing two non-sour IPA’s. These beers were kept to a pub-only release.

Jolly Pumpkin is now announcing the release of their third beer in their non-sour collective – Rugged Lands. This limited release, will be the first non-sour Jolly Pumpkin beer to be sold outside the breweries pubs.

Brewed with a variety of both Northwest and local Michigan grown hops, Rugged Lands is a lush, hop forward IPA with tropical notes of tangerines, oranges, guavas, peaches and nectarines. 7.3% ABV and 65 IBU

rugged landsJolly Pumpkin founder and brew master, Ron Jeffries shares why he chose to brew a non-sour IPA. “IPAs are great, one of my favorite styles. Hop and yeast varieties create an infinite palate for delicious drinkable flavor explorations. Darker malts are just too heavy to allow these other beautiful flavors to shine through.” ‘That’s weird’ has always been a mantra of Jolly Pumpkin and they continue to brew unexpected beers even when they don’t adhere to the brewery’s ‘Stay Sour’ catchphrase.

Rugged Lands is available for a limited time on draft and in 4-packs of 16 ounce cans at all Jolly Pumpkin pub locations and throughout Michigan, Ohio, and Canada.

 

About Jolly Pumpkin Artisan Ales – Jolly Pumpkin Artisan Ales was founded in 2004 in Dexter, Michigan. Jolly Pumpkin produces world renowned sour ales through the process of open fermentation, oak aging, and bottle conditioning. Jolly Pumpkin brewpubs can be found in Ann Arbor, Traverse City, Detroit, Royal Oak, Grand Rapids, Dexter and Chicago.