side hustle

Harden the Hop Up Double IPA Debuts March 28

Comstock Park, Mich.  – Perrin Brewing announces the release of Harden The Hop Up Double IPA, a citrus-forward DIPA showcasing hop varietals from New Zealand and Australia. Harden The Hop Up is part of Perrin’s new Side Hustle Series, which highlights experimental and unique beer styles. Harden The Hop Up will be available in 12oz 6-pack cans and on draft.

harden the hop upA blend of rare hops elevates Harden The Hop Up to zesty heights of citrus perfection, highlighted with subtle stonefruit characteristics at 8.5% ABV. Perrin brewers used juicy, citrusy Galaxy hops in the brew, along with Galaxy’s “little sister,” Ella, which offers a floral nose and slight spice. Complex Enigma hops heighten the flavors and aromas and add notes of pinot gris. Hop varietals from the Oceania geographic region, to which Australia and New Zealand belong, are highly sought after for their fruitiness and high alpha acid ratings.

A new Side Hustle Series beer will be released every other month on draft and 6-pack throughout Michigan.The Side Hustle Series allows Perrin’s brewers to creatively explore new ingredients and techniques, and ultimately provide Michigan craft beer lovers with innovative new flavors.

Harden The Hop Up follows the release of Carrot Cake Cream Ale (5.8% ABV) in the Side Hustle Series. Carrot Cake Cream Ale is a slightly sweet and creamy ale blended with real carrots, pineapple, lactose and a wide variety of specialty malts for a rich cake flavor and malty backbone.

Harden the Hop Up launches in the Perrin Pub on Thursday, March 28 and enters the Michigan market starting in April.

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

 

season oberon

COMSTOCK, Mich. – Bell’s Oberon Ale officially returns March 25th, signaling the end of winter and return of summer.Bars, restaurants, retail locations and fans will celebrate Oberon’s return with midnight tappings, release parties, pub crawls and other special events throughout the week.

“I think we’re all ready to put winter away and say hello to warmer weather with an annual tradition: raising that first Oberon of the season,” said Larry Bell, founder and president of Bell’s Brewery.

“We’ll see if Mother Nature agrees, but we already have spring training (baseball) and between the two, that’s a good start,” he said.

One of Bell’s most popular beers, Oberon (5.8% ABV) is an American Wheat Ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. The addition of wheat malt lends a smooth mouthfeel. A classic summer beer, Oberon is only brewed with water, malted wheat and barley, hops and yeast. It is available seasonally beginning in late March through August (Arizona and Florida are year-round distribution states).

This year’s release will mark the first official Oberon Day for Bell’s fans in Colorado, New England and New Jersey.

Oberon will be available on draft, in six-packs (12 oz. bottles and cans), twelve packs (12 oz. cans and bottles) and 4-packs (16 oz. cans). Six-packs of 12 oz. cans are new this year for those who live in states where Oberon is not available year-round. Oberon mini-kegs will ship in May.

oberon season

Bell’s fans on Untappd can check-in to their first Oberon of 2019 to claim a special commemorative release badge starting on March 25 through April 1. Everyone is invited to share photos of their first pints and how they are celebrating on social media by using the hashtags #OberonDay and #bellsbeer and by tagging Bell’s (@bellsbrewery on Twitter and Instagram).

For those who need a little help getting out of work, class or other responsibilities on Oberon Day, a brand new Oberon Day Excuse Generator is now live. Fans can send pre-made “official” Oberon Day excuse notes to their bosses or others at http://bellsbeer.com/excuse/. There is also a special Oberon frame you can add to your Facebook profile picture.

Bell’s pub, the Eccentric Café in downtown Kalamazoo, will open at 9 a.m. on March 25 (this celebration is 21 and up all day). There will be live entertainment, food specials, special tappings, games and prizes. Sold out, free Oberon Day tours will also he held throughout the morning and afternoon with bus trips to Bell’s main brewery in nearby Comstock and back to the Eccentric Cafe.

For more information about where to enjoy that first sip of summer, check out Oberon recipes, learn about the history of the beer and more, visit bellsbeer.com or join Bell’s on social media – FacebookTwitterInstagramSnapchat and Untappd.

 

dragon's milk white

The bourbon barrel-aged white stout’s official release is February 8

 

Holland, Mich. — New Holland Brewing Company is excited to announce the launch of Dragon’s Milk White: a bourbon barrel-aged white stout. The first Dragon’s Milk product to be enjoyed in cans, Dragon’s Milk White offers a fresh approach that builds on a strong bourbon barrel-aging tradition.

“The white stout is an entirely new Dragon’s Milk experience, pulling many of the same awesome flavor notes that our fans have come to love in our original bourbon barrel-aged stout, but presenting them in a way that is completely unique,” said Dominic Bergquist, brand manager for Dragon’s Milk. “It’s not simply a visual play. The hazy golden color is really just the first cue that this beer is going to be unique, with the aromas and flavors that follow making it something we feel is truly special to behold.”

At six percent ABV, Dragon’s Milk White brings a much lighter—but no less full-flavored—drinking experience to the table. It promises to appeal to traditional stout drinkers as well as those who simply are looking for a well crafted, full-flavored and accessible drinking experience.

Available in cans, Dragon’s Milk White can be enjoyed in more places and on more occasions, giving fans even more opportunity to “share a legend.”

“Dragon’s Milk White is made in the same proud tradition of its namesake, yet stands on its own for celebrations for all life’s savored moments,” said Brett VanderKamp, founder and owner of New Holland Brewing Company. “It is a true testament to the brewing team at New Holland, who, after 20 years, continue to push the boundaries of what a barrel-aged stout can be.”

Dragon’s Milk White will be officially released in New Holland’s pubs in Grand Rapids andHolland on February 8, and a nationwide release will follow.

bell's brewery

Double Two Hearted, Official & more

COMSTOCK, Mich. – A new year is in full-swing and Bell’s Brewery has a number of incredible releases planned for 2019.

First up is Hopslam. Cans, kegs and mini-kegs started shipping on Jan. 2. Events and special tappings continue as fresh Hopslam make its way to its final destinations after leaving the brewery.

Following Hopslam was the release of Larry’s Latest Flamingo Fruit Fight, a new tart Fruit Ale brewed with passionfruit and lime zest. Bottles, cans and kegs have started shipping and begun appearing on store shelves and on tap. Flamingo Fruit Fight is the latest packaged release in the Larry’s Latest series, beers that highlight and continue the innovation that Larry Bell started in 1985 and continues at Bell’s to this day.

In February, Bell’s Official Hazy IPA will start heading out as Bell’s newest year-round offering. Cans, bottles and kegs will head to all of its markets followed closely by the return of summer and Oberon Ale! This year’s Oberon Release Day is set for March 25. Oberon mini-kegs featuring a brand new design for 2019 will follow later this summer.

“This is just a preview of coming attractions, though not all of them are ready to share just yet. We still have a few more surprises to come,” Larry Bell, President and Founder of Bell’s Brewery said.  “A few years ago we debuted The Planets Series, beers inspired by the work of Gustav Holst. This year, we’re going to introduce a new series inspired by the arts, but this time a little closer to home.”

“Our Leaves of Grass series will kick off later this year, we’ll have more to share on that soon,” he added.

2019 will also see the return of Sparkleberry and, after a two year hiatus, Smitten will also return in bottles and on draft.

Debuting in bottles for the first time will be the highly sought after Double Two Hearted, everything Bell’s fans love about our classic Two Hearted Ale, but in a Double IPA. It will ship in July.

Also coming in 2019 will be new packaging options, some new looks for Bell’s classics and an impressive lineup of Bell’s General Store exclusives, including 750 mL bottles that are a direct result of recent investments in Bell’s innovation pipeline. Consecrator Doppelbock and Quinannan Falls will both be bottled on Bell’s Specialty Line for release at the General Store as well.

Hopsoulution, a Double IPA that was added to Bell’s year-round lineup for Michigan, Ohio, Indiana, Illinois and Wisconsin last year will continue to be available in those states with the addition of Minnesota in April. It will remain a specialty release for the rest of Bell’s distribution footprint.

Other returning favorites include Third Coast Old Ale, Expedition Stout, Octoberfest, Arabicadabra Coffee Milk Stout and much more.

bell's brewery

2019 releases at a glance

(Specialty releases will be limited and availability will vary from area to area.)

JANUARY

  • Hopslam Double IPA (10% ABV) – 12 oz. cans packaged in 6-packs, 5L mini-kegs and draft
  • Larry’s Latest Flamingo Fruit Fight (5% ABV) – 16 oz. cans packaged in 4-packs, 12 oz. bottles packaged in 6-packs and 12-packs plus draft

FEBRUARY

  • Official Hazy IPA (6.4% ABV) – 12 oz. cans packaged in 6-packs and 12-packs (Michigan only), 12 oz. bottles packaged in 6-packs and 12-packs plus draft

MARCH

  • Oberon Ale (5.8% ABV) – 12 oz. cans packaged in 6-packs and 12-packs (NEW), 12 oz. bottles packaged in 6-packs and 12-packs, 16 oz. cans packaged in 4-packs and draft

APRIL

  • Hopsoulution Double IPA* (8% ABV) – 12 oz. bottles packaged in 6-packs and draft

MAY

  • Smitten Ale (6% ABV) – 12 oz. bottles packaged in 6-packs and 12-packs and draft
  • Pooltime Ale (5% ABV) – 12 oz. cans packaged in 6-packs and draft
  • 5L Oberon mini-kegs
  • First release in our new Leaves of Grass series (TBA).

JUNE

  • Sparkleberry Ale (9% ABV) – 16 oz. cans packaged in 4-packs and draft)

JULY

  • Double Two Hearted (11% ABV) – 12 oz. bottles packaged in 4-packs and draft
  • Second release in our new Leaves of Grass series (TBA).

AUGUST

  • Special Double Cream Stout (6.1% ABV) – 12 oz. bottles packaged in 6-packs

SEPTEMBER

  • Best Brown Ale (5.8% ABV) – 12 oz. cans packaged in 6-packs (NEW) and 12-packs, 12 oz. bottles packaged in 6-packs and 12-packs, 16 oz. cans packaged in 4-packs and draft
  • Octoberfest Beer (5.5% ABV) – 12 oz. bottles packaged in 6-packs and 12-packs plus draft
  • Expedition Stout (10.5% ABV) – 12 oz. bottles packaged in 6-packs and draft
  • Third Coast Old Ale (10.2% ABV) – 12 oz. bottles packaged in 6-packs and draft
  • Third release in our new Leaves of Grass series (TBA).
  • Returning Double IPA (TBA)

OCTOBER

  • Arabicadabra Coffee Milk Stout (5.5% ABV) – 12 oz. bottles packaged in 6-packs and draft

NOVEMBER

  • Winter White Ale (5% ABV) – 12 oz. cans packaged in 6-packs and 12-packs (NEW), 12 oz. bottles packaged in 6-packs and 12-packs, 16 oz. cans packaged in 4-packs and draft
  • Christmas Ale (7.4% ABV) – 12 oz. bottles packaged in 6-packs and 12-packs, draft
  • Cherry Stout (7% ABV) – 12 oz. bottles packaged in 6-packs and draft
  • Fourth release in our new Leaves of Grass series (TBA).

*Hopsoulution is a year-round release for a handful of Bell’s states and a specialty release for the majority of Bell’s distribution area. 


ABOUT BELL’S BREWERY, INC.

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 550 people over a 40 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers.

 

imperial stout

First Mothership Release of 2019

 

imperial stout

GRAND RAPIDS, Mich.  Founders Brewing Co. has announced the first release of the 2019 Mothership Series. Barrel-Aged Imperial Stout (12.8% ABV) is a complex bourbon barrel-aged stout featuring the warm and roasted characteristics of a thick stout, with the added richness of oak and vanilla notes from the barrel-aging. This beautiful beast of a beer is the fifth release of the Mothership Series and will debut as a Founders taproom-exclusive on January 23.

“This is the biggest, boldest taproom Mothership Series release yet,” said Brewmaster Jeremy Kosmicki. “We took what’s already a huge beer, Imperial Stout, and aged it in bourbon barrels for not one, but two years. The oak from the barrel complements the cocoa and licorice notes perfectly. This one should go quick!”

The taproom Mothership Series is an ultra-limited, brew team favorite beer series only available at the Founders Grand Rapids and Detroit taprooms. Whether it is an old standby brought out of retirement or an experimental new style, it’s sure to go quickly. The previous Mothership beers have included: Panther Cub, MF Donkey Stout, Sleeper Cell and Red’s Rye IPA. The release of Mothership Series Barrel-Aged Imperial Stout coincides with the first day of Cellar Raid on Wednesday, January 23, five days of taproom exclusive, small batch, barrel-aged and never-before-tapped beers at the Grand Rapids taproom.

Barrel-Aged Imperial Stout will have a retail price of $15.00/6-pack.

 

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. A proud sponsor of chasing the American dream, Founders launched the Chase Your What If campaign in January 2019 to inspire all beer fans to live life to its fullest. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild.

new holland

New Seasonal Brands And Expansion Of Dragon’s Milk Stout

HOLLAND, Mich. — New Holland Brewing Company, West Michigan-based craft brewer and distiller, is kicking off 2019 with the announcement of two new seasonal brands and an addition to the Dragon’s Milk™  brand family.

“We are excited about our new line-up that focuses on innovative recipes that we feel are really going to strike a chord with our customers,” said Joel Petersen, Vice President of Beer Sales. “We know consumers continue to look for brands that push the envelope for what beer can be, and our production team has responded with some outstanding recipes this year – much like our Tangerine Space Machine we introduced last year, which became our #1 draft brand in Michigan in 2018.”

Dragon’s Milk fans can look forward to a delicious new Dragon’s Milk brand extension in a 12oz can to be released February 2019. The new addition to the Dragon’s Milk family builds upon the stout’s bold new branding and #ShareALegend campaign, which can be seen at DragonsMilk.com.

new holland

2019 New Holland Brewing Company Beer Lineup

“This announcement will be an exciting one for our team as we work to expand the Dragon’s Milk brand and initiative with a delicious new beer, inspired by the best-selling barrel aged stout. This new variety will be the first 2019 addition to our core lineup and will be available nationwide,” said Brett Vanderkamp, President and Co-Founder of New Holland. “New Holland will continue to release four Dragon’s Milk Reserve brands throughout the year.”

The first new seasonal offering is a Kombucha IPA, releasing in late February of 2019. This IPA combines the refreshing fruit forward flavor of a citra hopped IPA with the tartness and spiciness of a lemon and ginger Kombucha. As soon as the can is opened, consumers will be met with flavors of fresh ginger, tart acidity, tropical fruits and citrus.

The second new offering is “Cerveza con Limón,” a Mexican-style lager. The ideal summer beverage, releasing in July 2019, is light, crisp and refreshing featuring natural lemon and lime peel.

“To our knowledge, our Kombucha IPA is the first IPA of its kind and we are incredibly optimistic about the response it will get from our consumers,” said Petersen. “Both of our new seasonal offerings will be available in the Mid-West and other select states. In addition to these exciting new varieties, we are also shifting our popular Passion Blaster Rose Ale from a seasonal brew to a year-round offering due to its popularity in 2018.”

The 2019 sour lineup will continue with 4 brands, releasing individually throughout the year. Three of which will showcase fruits such as Concord Grape, Mango, and Plum.  As always, New Holland expects to maintain some flexibility in its lineup throughout the year, and encourages consumers to follow along for additional announcements on Facebook and Instagram.

 

gray skies

 

Grand Rapids, Mich – Gray Skies Distillery released their first straight rye whiskey November 7 and will follow shortly with a limited-edition release of their Breakfast Bourbon on November 20. Both spirits will be available for purchase in their tasting room and through licensed retailers, bars and restaurants around Michigan via statewide distribution. Michigan Straight Rye Whiskey was aged in charred new, oak barrels for over two years and bottled at 90 proof. Breakfast Bourbon was aged over two years and bottled at 87 proof. Breakfast Bourbon spent time in two different barrels, starting in in charred new, oak barrels before it was finished for 9 months in maple syrup casks. These two whiskeys bring the total number of American whiskeys Gray Skies Distillery offers up to five: Michigan Straight Rye Whiskey, Breakfast Bourbon, Breakfast Rye, Single Malt Whiskey and Michigan Straight Bourbon Whiskey

Each Gray Skies Distillery whiskey is painstakingly made from grain in 500-gallon batches. Gray Skies proudly uses an inefficient pot still for its whiskeys to maintain maximum flavor at the expense of productivity. Each whiskey is double distilled before resting in barrels on-site for years. With five premium American whiskeys available and a growing, aging whiskey stock Gray Skies Distillery continues to define Michigan craft whiskey.

“Michigan Straight Rye Whiskey is a perfect complement to the coming cold weather. It’s the ultimate cocktail whiskey with a strong rye backbone that stands up to other ingredients” said Steve Vander Pol, co-owner of Gray Skies Distillery. “Because this is a straight whiskey, no additional flavors were added. My tasting notes include figs, chocolate, black pepper and cinnamon. This flavor profile was created using only grain, water, yeast and time in oak barrels.”

“Breakfast Bourbon offers a playful twist on a typical bourbon whiskey. Unlike our rye, this is not a straight spirit. We infused maple flavor into the whiskey by taking a traditional bourbon and finishing it for 9 months in a barrel that was previously used to age maple syrup,” Vander Pol continued. “The maple finish amplifies the sweetness inherent in bourbon whiskey and imparts a creamy mouthfeel to the viscous finished spirit. These whiskey releases expand our craft whiskey offerings to five distinct spirits, highlighting what a small batch distillery can do.”

Gray Skies Distillery was named Michigan Distillery of The Year in 2016 at the 7th annual New York International Spirits Competition on the strength of its gold medal winning Barrel Finished Gin. The Gray Skies Distillery line up of spirits are currently available in hundreds of licensed retailers, bars and restaurants around Michigan. Distribution is currently limited to Michigan, but the distillery hopes to expand into additional states with future whiskey releases.

 

About Gray Skies Distillery:

Grain to glass, locally made in Grand Rapids.

At Gray Skies Distillery, we don’t try to be everything to everyone. Instead, we focus our attention on our process, flavors, environment and those looking for the unexpected. We take pride in introducing traditional spirits – like gin, whiskey and rum – with a surprising flavor twist, making them unique to Gray Skies Distillery. Our small-batch process is married with traditional methods to create a spirit that is innovative and exceptional in quality. We are committed to working with local businesses whenever possible to craft our flavor-forward spirits. From local malted barley to repurposing Michigan maple syrup barrels, our innovative ingredients push the limits on what good spirits truly embody.

 

12 days of milkshake

Auburn Hills, Mich – Craft beer lovers can add this must-have item to their holiday wish list: The 12 Days of Milkshake Stout Seasonal 12 Pack. Given the popularity and consumer demand for these beers, Rochester Mills has increased production and expanded distribution of their holiday edition 12-pack, which will be released on November 5. This package features one 16 oz can of each beer in this year’s 12 Days of Milkshake Stout promotion, just in time to get the perfect gift for the craft beer lover on your shopping list.

12 days of milkshake“We never cease to be amazed by the popularity of these beers. What began as a crazy idea to take twelve different versions of our Milkshake Stout to twelve bars over twelve days has grown into a holiday tradition,” said Rochester Mills Vice President of Brewing Operations Eric Briggeman. “Because we have sold-out of the 12 packs each year, we continue to increase production and now expanded distribution hoping to meet the growing demand from retailers and consumers.”

The Rochester Mills Production Brewery and Taproom in Auburn Hills will begin selling 12 Packs at 11 AM on Monday, November 5th, 2018. Consumers will also find the 12 packs at better beer stores across Michigan, select locations in Northern Ohio, and now Indiana. The brewery has also made special arrangements to ship a limited quantity to Alberta and New Brunswick Canada as well as the Netherlands, making this a truly international phenomenon. The Taproom will also join more than twenty other select premium craft beer bars and restaurants throughout Michigan as host locations for a progressive tap takeover event featuring the 12 Days of Milkshake on draft, December 1-12, 2018. Admission is free and open to the public, ages 21 and up.

The progressive tap takeover event will feature the (12) twelve specialty and limited edition variants of Milkshake Stout™, Rochester Mills’ flagship beer brand. Each night a new variety of stout will be tapped and stay on draft until the keg runs dry.

2018 12 Days of Milkshake Tap List (NOT in order of release) and contents of 12 pack:

Barrel Aged Milkshake Stout*
Barrel Aged Toasted Marshmallow Milkshake Stout*
Chocolate Cheesecake Milkshake Stout
Coffee House Milkshake Stout*
English Toffee Milkshake Stout*
German Chocolate Cake Milkshake Stout
Imperial Milkshake Stout
Imperial Blueberry Pancake Milkshake Stout
Ninja Turtle Milkshake Stout
Oatmeal Milkshake Stout*
Peanut Brittle Milkshake Stout*
Milkshake Blonde*
*New variant for 2018