triple mash

Holland, Mich  — New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

Aged for one year in New Holland Spirits oak bourbon barrels, Triple Mash clocks in at a beastly 17 percent ABV. But this beast’s bite is nothing to fear—the beer offers an intense malt character paired with warm, toasted flavor notes from its time in the wood.

“We couldn’t be more excited to release Dragon’s Milk Triple Mash into the wild. Triple Mash takes what is already an amazing beer and really amplifies all those classic Dragon’s Milk flavors to the moon—the roasted malt, barrel sweetness and bourbon all shine through,” said Dominic Bergquist, Brand Manager. “Our brewers have outdone themselves with this brew.”

New Holland will celebrate the release of the beer on Saturday, April 27 at its pubs in Grand Rapids and Holland. Extremely limited draft and bottle distribution will follow.

Release parties at New Holland’s Grand Rapids and Holland pubs will kick off on Saturday, April 27. The pubs will open early, with festivities starting at 10 a.m. Release party attendees will be able to sip Triple Mash on draft, as well as part of a special “Flight of the Dragon” sampler that features Triple Mash along with Dragon’s Milk, Dragon’s Milk White and Dragon’s Milk: Brewer’s Select (2019)—which was aged in a first-use bourbon barrel and hand-selected from New Holland’s cellar just for this occasion.

“Our pub teams have done an amazing job putting together such a great release event. There is no doubt that Triple Mash is the star of the show, but you’re also getting a chance to sample some crazy rare beer, listen to amazing bands and of course, there will be pepperoni pinwheels,” Bergquist said.

triple mashThe beer will be sold in 4-packs at $24.99 each (plus tax and deposit), with a limit of one case per customer, per day. There will also be a limited edition Triple Mash Teku glass available for purchase at both New Holland pubs.

Those looking to truly relish in the release and celebrate the world of Dragon’s Milk should sign up for the “Tour of Legends: Ultimate Dragon’s Milk Experience.” The first tour takes place at The Knickerbocker in Grand Rapids on Friday, April 26—giving attendees a taste of Triple Mash a day before its official release. Participants in all three tours will also get to taste samples of Dragon’s Milk, Dragon’s Milk Reserve variants, Dragon’s Milk first- and second-use barrels and Triple Mash. Tickets are available for purchase at dragonsmilk.com for $75 and come with one Triple Mash 4-pack, one Triple Mash Teku glass and one Triple Mash sticker.

“This is the first time we’ve ever done the Tour of Legends, and I know that some of our biggest Dragon’s Milk fans are going to be so stoked to experience it,” Bergquist said. “It’s all about highlighting what makes Dragon’s Milk so special, and I can’t think of a better way to kick off the weekend.”

Tour of Legends: Ultimate Dragon’s Milk Experience

  • Friday, 4/26, 6:30pm at The Knickerbocker in Grand Rapids

  • Saturday, 4/27, 12pm & 2:30pm at Production Campus in Holland

Purchase tickets for Tour of Legends at dragonsmilk.com

No Rules

No Rules. No Limit. No Place but the Pub.

Comstock Park, Mich.  – On Saturday, April 27, Perrin Brewing Company will release award-winning No Rules Vietnamese Imperial Porter at the Perrin Pub in Comstock Park, kicking off the much-anticipated release with a No Rules Day Party.

The Perrin Pub is the only place to find No Rules Vietnamese Imperial Porter bottles. A brewery-only release will allow fans to get their hands on it straight from the source; plus, lovers of No Rules are invited for an afternoon of festivities at the No Rules Day Celebration. The party and bottle release will begin at 11am on Saturday, April 27. Fans can simply grab bottles to go, or hang out at the brewery for an outdoor celebration with live music, specialty beer on tap, games and food until 4pm.

No Rules will be released in 22oz “Yellow Bowling Ball” bottles and on draft both inside the pub and at the outdoor celebration. The price per bottle is $16.99 (plus tax & deposit) for No Rules 2019. Bottles will be sold on a “first come, first served” basis with no limits on how many bottles a given individual can purchase. The Perrin Pub Club package discount applies.

No Rules

 

A Lotta What-Have-Yous About No Rules Imperial Vietnamese Porter:

RateBeer ranked No Rules in the top 10 in the world for Imperial Baltic Porters of 2016, and the World’s Top New Beer Release of 2015. Online ratings of No Rules show a score of 100 for Style and 100 for the Overall category; resulting in a perfect RateBeer score.

Draft Magazine deemed No Rules their #1 beer for Winter sipping.

Forbes Magazine ranked No Rules one of the Top 5 CANarchy Beers to Drink in 2018.

No Rules, a 15% Vietnamese Imperial Porter, is brewed with coconut, cinnamon and turbinado sugar, then laid down and aged in bourbon barrels.

Perrin Brewing will also offer a limited quantity of cellar reserve No Rules bottles from 2018, 2017 and 2016; and No Rules variants including Milky Way Coffee, Rum Barrel-aged, Michigan Maple Syrup and Banana Foster for purchase while supplies last. No Rules 2018 bottles are priced at $18.99, No Rules 2017 bottles at $20.99, No Rules 2016 bottles are priced at $22.99 and No Rules variants at $20.99 (plus tax & deposit).

 

BOTTLE SALES
No Rules 2019 bottles $16.99 (no limit)
No Rules 2018 bottles $18.99 (two case limit)
No Rules 2017 bottles $20.99 (1 case limit)
No Rules 2016 bottles $22.99 (1 case limit)
No Rules Rum Barrel-Aged Variant bottles $20.99 (6 bottle limit)
No Rules Michigan Maple Syrup Variant bottles $20.99 (6 bottle limit)
No Rules Banana Foster Variant bottles $20.99 (6 bottle limit)
No Rules Milky Way Coffee Variant bottles $20.99 (6 bottle limit)

 

LIVE MUSIC AT PARTY
Bluewater Kings Band

Entrance fee to the party is $7 to enjoy live music and specialty tappings!
(free entry with purchase of No Rules bottle)

FOOD TRUCKS
Foodie friends at Patty Matters and Daddy Pete’s BBQ will be joining the No Rules celebration!

 

VENDORS
While sippin’ No Rules enjoy a hand-rolled cigar from RRR cigars.

On-site will be phrenology readings and several staff members dressed as characters from the film – feel free to bring your best Dude impersonation.

 

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

 

side hustle

Harden the Hop Up Double IPA Debuts March 28

Comstock Park, Mich.  – Perrin Brewing announces the release of Harden The Hop Up Double IPA, a citrus-forward DIPA showcasing hop varietals from New Zealand and Australia. Harden The Hop Up is part of Perrin’s new Side Hustle Series, which highlights experimental and unique beer styles. Harden The Hop Up will be available in 12oz 6-pack cans and on draft.

harden the hop upA blend of rare hops elevates Harden The Hop Up to zesty heights of citrus perfection, highlighted with subtle stonefruit characteristics at 8.5% ABV. Perrin brewers used juicy, citrusy Galaxy hops in the brew, along with Galaxy’s “little sister,” Ella, which offers a floral nose and slight spice. Complex Enigma hops heighten the flavors and aromas and add notes of pinot gris. Hop varietals from the Oceania geographic region, to which Australia and New Zealand belong, are highly sought after for their fruitiness and high alpha acid ratings.

A new Side Hustle Series beer will be released every other month on draft and 6-pack throughout Michigan.The Side Hustle Series allows Perrin’s brewers to creatively explore new ingredients and techniques, and ultimately provide Michigan craft beer lovers with innovative new flavors.

Harden The Hop Up follows the release of Carrot Cake Cream Ale (5.8% ABV) in the Side Hustle Series. Carrot Cake Cream Ale is a slightly sweet and creamy ale blended with real carrots, pineapple, lactose and a wide variety of specialty malts for a rich cake flavor and malty backbone.

Harden the Hop Up launches in the Perrin Pub on Thursday, March 28 and enters the Michigan market starting in April.

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.

 

season oberon

COMSTOCK, Mich. – Bell’s Oberon Ale officially returns March 25th, signaling the end of winter and return of summer.Bars, restaurants, retail locations and fans will celebrate Oberon’s return with midnight tappings, release parties, pub crawls and other special events throughout the week.

“I think we’re all ready to put winter away and say hello to warmer weather with an annual tradition: raising that first Oberon of the season,” said Larry Bell, founder and president of Bell’s Brewery.

“We’ll see if Mother Nature agrees, but we already have spring training (baseball) and between the two, that’s a good start,” he said.

One of Bell’s most popular beers, Oberon (5.8% ABV) is an American Wheat Ale fermented with Bell’s signature house ale yeast, mixing a spicy hop character with mildly fruity aromas. The addition of wheat malt lends a smooth mouthfeel. A classic summer beer, Oberon is only brewed with water, malted wheat and barley, hops and yeast. It is available seasonally beginning in late March through August (Arizona and Florida are year-round distribution states).

This year’s release will mark the first official Oberon Day for Bell’s fans in Colorado, New England and New Jersey.

Oberon will be available on draft, in six-packs (12 oz. bottles and cans), twelve packs (12 oz. cans and bottles) and 4-packs (16 oz. cans). Six-packs of 12 oz. cans are new this year for those who live in states where Oberon is not available year-round. Oberon mini-kegs will ship in May.

oberon season

Bell’s fans on Untappd can check-in to their first Oberon of 2019 to claim a special commemorative release badge starting on March 25 through April 1. Everyone is invited to share photos of their first pints and how they are celebrating on social media by using the hashtags #OberonDay and #bellsbeer and by tagging Bell’s (@bellsbrewery on Twitter and Instagram).

For those who need a little help getting out of work, class or other responsibilities on Oberon Day, a brand new Oberon Day Excuse Generator is now live. Fans can send pre-made “official” Oberon Day excuse notes to their bosses or others at http://bellsbeer.com/excuse/. There is also a special Oberon frame you can add to your Facebook profile picture.

Bell’s pub, the Eccentric Café in downtown Kalamazoo, will open at 9 a.m. on March 25 (this celebration is 21 and up all day). There will be live entertainment, food specials, special tappings, games and prizes. Sold out, free Oberon Day tours will also he held throughout the morning and afternoon with bus trips to Bell’s main brewery in nearby Comstock and back to the Eccentric Cafe.

For more information about where to enjoy that first sip of summer, check out Oberon recipes, learn about the history of the beer and more, visit bellsbeer.com or join Bell’s on social media – FacebookTwitterInstagramSnapchat and Untappd.

 

dragon's milk white

The bourbon barrel-aged white stout’s official release is February 8

 

Holland, Mich. — New Holland Brewing Company is excited to announce the launch of Dragon’s Milk White: a bourbon barrel-aged white stout. The first Dragon’s Milk product to be enjoyed in cans, Dragon’s Milk White offers a fresh approach that builds on a strong bourbon barrel-aging tradition.

“The white stout is an entirely new Dragon’s Milk experience, pulling many of the same awesome flavor notes that our fans have come to love in our original bourbon barrel-aged stout, but presenting them in a way that is completely unique,” said Dominic Bergquist, brand manager for Dragon’s Milk. “It’s not simply a visual play. The hazy golden color is really just the first cue that this beer is going to be unique, with the aromas and flavors that follow making it something we feel is truly special to behold.”

At six percent ABV, Dragon’s Milk White brings a much lighter—but no less full-flavored—drinking experience to the table. It promises to appeal to traditional stout drinkers as well as those who simply are looking for a well crafted, full-flavored and accessible drinking experience.

Available in cans, Dragon’s Milk White can be enjoyed in more places and on more occasions, giving fans even more opportunity to “share a legend.”

“Dragon’s Milk White is made in the same proud tradition of its namesake, yet stands on its own for celebrations for all life’s savored moments,” said Brett VanderKamp, founder and owner of New Holland Brewing Company. “It is a true testament to the brewing team at New Holland, who, after 20 years, continue to push the boundaries of what a barrel-aged stout can be.”

Dragon’s Milk White will be officially released in New Holland’s pubs in Grand Rapids andHolland on February 8, and a nationwide release will follow.

bell's brewery

Double Two Hearted, Official & more

COMSTOCK, Mich. – A new year is in full-swing and Bell’s Brewery has a number of incredible releases planned for 2019.

First up is Hopslam. Cans, kegs and mini-kegs started shipping on Jan. 2. Events and special tappings continue as fresh Hopslam make its way to its final destinations after leaving the brewery.

Following Hopslam was the release of Larry’s Latest Flamingo Fruit Fight, a new tart Fruit Ale brewed with passionfruit and lime zest. Bottles, cans and kegs have started shipping and begun appearing on store shelves and on tap. Flamingo Fruit Fight is the latest packaged release in the Larry’s Latest series, beers that highlight and continue the innovation that Larry Bell started in 1985 and continues at Bell’s to this day.

In February, Bell’s Official Hazy IPA will start heading out as Bell’s newest year-round offering. Cans, bottles and kegs will head to all of its markets followed closely by the return of summer and Oberon Ale! This year’s Oberon Release Day is set for March 25. Oberon mini-kegs featuring a brand new design for 2019 will follow later this summer.

“This is just a preview of coming attractions, though not all of them are ready to share just yet. We still have a few more surprises to come,” Larry Bell, President and Founder of Bell’s Brewery said.  “A few years ago we debuted The Planets Series, beers inspired by the work of Gustav Holst. This year, we’re going to introduce a new series inspired by the arts, but this time a little closer to home.”

“Our Leaves of Grass series will kick off later this year, we’ll have more to share on that soon,” he added.

2019 will also see the return of Sparkleberry and, after a two year hiatus, Smitten will also return in bottles and on draft.

Debuting in bottles for the first time will be the highly sought after Double Two Hearted, everything Bell’s fans love about our classic Two Hearted Ale, but in a Double IPA. It will ship in July.

Also coming in 2019 will be new packaging options, some new looks for Bell’s classics and an impressive lineup of Bell’s General Store exclusives, including 750 mL bottles that are a direct result of recent investments in Bell’s innovation pipeline. Consecrator Doppelbock and Quinannan Falls will both be bottled on Bell’s Specialty Line for release at the General Store as well.

Hopsoulution, a Double IPA that was added to Bell’s year-round lineup for Michigan, Ohio, Indiana, Illinois and Wisconsin last year will continue to be available in those states with the addition of Minnesota in April. It will remain a specialty release for the rest of Bell’s distribution footprint.

Other returning favorites include Third Coast Old Ale, Expedition Stout, Octoberfest, Arabicadabra Coffee Milk Stout and much more.

bell's brewery

2019 releases at a glance

(Specialty releases will be limited and availability will vary from area to area.)

JANUARY

  • Hopslam Double IPA (10% ABV) – 12 oz. cans packaged in 6-packs, 5L mini-kegs and draft
  • Larry’s Latest Flamingo Fruit Fight (5% ABV) – 16 oz. cans packaged in 4-packs, 12 oz. bottles packaged in 6-packs and 12-packs plus draft

FEBRUARY

  • Official Hazy IPA (6.4% ABV) – 12 oz. cans packaged in 6-packs and 12-packs (Michigan only), 12 oz. bottles packaged in 6-packs and 12-packs plus draft

MARCH

  • Oberon Ale (5.8% ABV) – 12 oz. cans packaged in 6-packs and 12-packs (NEW), 12 oz. bottles packaged in 6-packs and 12-packs, 16 oz. cans packaged in 4-packs and draft

APRIL

  • Hopsoulution Double IPA* (8% ABV) – 12 oz. bottles packaged in 6-packs and draft

MAY

  • Smitten Ale (6% ABV) – 12 oz. bottles packaged in 6-packs and 12-packs and draft
  • Pooltime Ale (5% ABV) – 12 oz. cans packaged in 6-packs and draft
  • 5L Oberon mini-kegs
  • First release in our new Leaves of Grass series (TBA).

JUNE

  • Sparkleberry Ale (9% ABV) – 16 oz. cans packaged in 4-packs and draft)

JULY

  • Double Two Hearted (11% ABV) – 12 oz. bottles packaged in 4-packs and draft
  • Second release in our new Leaves of Grass series (TBA).

AUGUST

  • Special Double Cream Stout (6.1% ABV) – 12 oz. bottles packaged in 6-packs

SEPTEMBER

  • Best Brown Ale (5.8% ABV) – 12 oz. cans packaged in 6-packs (NEW) and 12-packs, 12 oz. bottles packaged in 6-packs and 12-packs, 16 oz. cans packaged in 4-packs and draft
  • Octoberfest Beer (5.5% ABV) – 12 oz. bottles packaged in 6-packs and 12-packs plus draft
  • Expedition Stout (10.5% ABV) – 12 oz. bottles packaged in 6-packs and draft
  • Third Coast Old Ale (10.2% ABV) – 12 oz. bottles packaged in 6-packs and draft
  • Third release in our new Leaves of Grass series (TBA).
  • Returning Double IPA (TBA)

OCTOBER

  • Arabicadabra Coffee Milk Stout (5.5% ABV) – 12 oz. bottles packaged in 6-packs and draft

NOVEMBER

  • Winter White Ale (5% ABV) – 12 oz. cans packaged in 6-packs and 12-packs (NEW), 12 oz. bottles packaged in 6-packs and 12-packs, 16 oz. cans packaged in 4-packs and draft
  • Christmas Ale (7.4% ABV) – 12 oz. bottles packaged in 6-packs and 12-packs, draft
  • Cherry Stout (7% ABV) – 12 oz. bottles packaged in 6-packs and draft
  • Fourth release in our new Leaves of Grass series (TBA).

*Hopsoulution is a year-round release for a handful of Bell’s states and a specialty release for the majority of Bell’s distribution area. 


ABOUT BELL’S BREWERY, INC.

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 550 people over a 40 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers.

 

imperial stout

First Mothership Release of 2019

 

imperial stout

GRAND RAPIDS, Mich.  Founders Brewing Co. has announced the first release of the 2019 Mothership Series. Barrel-Aged Imperial Stout (12.8% ABV) is a complex bourbon barrel-aged stout featuring the warm and roasted characteristics of a thick stout, with the added richness of oak and vanilla notes from the barrel-aging. This beautiful beast of a beer is the fifth release of the Mothership Series and will debut as a Founders taproom-exclusive on January 23.

“This is the biggest, boldest taproom Mothership Series release yet,” said Brewmaster Jeremy Kosmicki. “We took what’s already a huge beer, Imperial Stout, and aged it in bourbon barrels for not one, but two years. The oak from the barrel complements the cocoa and licorice notes perfectly. This one should go quick!”

The taproom Mothership Series is an ultra-limited, brew team favorite beer series only available at the Founders Grand Rapids and Detroit taprooms. Whether it is an old standby brought out of retirement or an experimental new style, it’s sure to go quickly. The previous Mothership beers have included: Panther Cub, MF Donkey Stout, Sleeper Cell and Red’s Rye IPA. The release of Mothership Series Barrel-Aged Imperial Stout coincides with the first day of Cellar Raid on Wednesday, January 23, five days of taproom exclusive, small batch, barrel-aged and never-before-tapped beers at the Grand Rapids taproom.

Barrel-Aged Imperial Stout will have a retail price of $15.00/6-pack.

 

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. A proud sponsor of chasing the American dream, Founders launched the Chase Your What If campaign in January 2019 to inspire all beer fans to live life to its fullest. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild.

new holland

New Seasonal Brands And Expansion Of Dragon’s Milk Stout

HOLLAND, Mich. — New Holland Brewing Company, West Michigan-based craft brewer and distiller, is kicking off 2019 with the announcement of two new seasonal brands and an addition to the Dragon’s Milk™  brand family.

“We are excited about our new line-up that focuses on innovative recipes that we feel are really going to strike a chord with our customers,” said Joel Petersen, Vice President of Beer Sales. “We know consumers continue to look for brands that push the envelope for what beer can be, and our production team has responded with some outstanding recipes this year – much like our Tangerine Space Machine we introduced last year, which became our #1 draft brand in Michigan in 2018.”

Dragon’s Milk fans can look forward to a delicious new Dragon’s Milk brand extension in a 12oz can to be released February 2019. The new addition to the Dragon’s Milk family builds upon the stout’s bold new branding and #ShareALegend campaign, which can be seen at DragonsMilk.com.

new holland

2019 New Holland Brewing Company Beer Lineup

“This announcement will be an exciting one for our team as we work to expand the Dragon’s Milk brand and initiative with a delicious new beer, inspired by the best-selling barrel aged stout. This new variety will be the first 2019 addition to our core lineup and will be available nationwide,” said Brett Vanderkamp, President and Co-Founder of New Holland. “New Holland will continue to release four Dragon’s Milk Reserve brands throughout the year.”

The first new seasonal offering is a Kombucha IPA, releasing in late February of 2019. This IPA combines the refreshing fruit forward flavor of a citra hopped IPA with the tartness and spiciness of a lemon and ginger Kombucha. As soon as the can is opened, consumers will be met with flavors of fresh ginger, tart acidity, tropical fruits and citrus.

The second new offering is “Cerveza con Limón,” a Mexican-style lager. The ideal summer beverage, releasing in July 2019, is light, crisp and refreshing featuring natural lemon and lime peel.

“To our knowledge, our Kombucha IPA is the first IPA of its kind and we are incredibly optimistic about the response it will get from our consumers,” said Petersen. “Both of our new seasonal offerings will be available in the Mid-West and other select states. In addition to these exciting new varieties, we are also shifting our popular Passion Blaster Rose Ale from a seasonal brew to a year-round offering due to its popularity in 2018.”

The 2019 sour lineup will continue with 4 brands, releasing individually throughout the year. Three of which will showcase fruits such as Concord Grape, Mango, and Plum.  As always, New Holland expects to maintain some flexibility in its lineup throughout the year, and encourages consumers to follow along for additional announcements on Facebook and Instagram.

 

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