Seasonal favorite Ichabod returns this month with flavors of real pumpkin and spice

 

HOLLAND, Mich. – One of fall’s most legendary pumpkin ales rides again this month with the limited-release batch of “Ichabod” by New Holland Brewing Company, a West Michigan-based craft brewer and distiller.

Ichabod sets the mood for the season with the perfect blend of malted barley, real pumpkin and bewitching notes of cinnamon and nutmeg for a delicious and inviting brew. The result is an approachable and enjoyable beer with an alcohol content of 4.5%. The brew will be offered on tap at pubs across the Midwest and sold in six-pack cans ($9.99 MSRP) at major and specialty craft beer retailers. Ichabod’s label depicts the iconic and spooky “Headless Horseman” character with a wicked pumpkin in hand.

“We released Ichabod for the first time more than twenty years ago and it was one of the first beers we ever brewed,” said Joel Petersen, Vice President of Beer Sales. “The anticipation of this limited-batch ale remains one of our most anticipated releases every fall. For the second year, fans can find Ichabod in six-pack cans.”

To celebrate the Halloween season, New Holland Brewing will host two screenings of Tim Burton’s film, “Sleepy Hollow,” while tapping Ichabod at the events:

Oct. 12 – The Park Theatre in Holland, Mich.
Oct. 30 Halloween Eve – The Wealthy Street Theater in Grand Rapids, Mich.

For event details and more information about New Holland Brewing, visit newhollandbrew.com and follow along for news on upcoming announcements on Facebook and Instagram.

 

 

big lake

Holland Brewery’s summer releases focus on Michigan outdoor pastimes 

 

HOLLAND, Mich. – Michigan summers are defined by outdoor adventuring, days spent in the woods or trips to the “Big Lake.” Big Lake Brewing, one of the fastest-growing craft breweries in Michigan, just announced two new IPAs for the summer months that capture the flavor of Michigan summertime activities—Lake King, an American IPA, and Camper, a New England IPA.

In a reference to reeling in that prized King Salmon on the Great Lakes, Lake King is an American IPA brewed with Columbus hops, which presents a clean, bright lemony flavor. Featuring a King Salmon on the label, Lake King is the perfect complement to take out on the boat during a fishing trip on Lake Michigan, or on one of Michigan’s many inland lakes.

big lakeCamping culture is the defining character of Michigan’s summer and autumn months. Whether you’re camping in a tent, trailer, RV, cabin or just under the stars, Big Lake celebrates getting out into nature with Camper, a bold, New England IPA. With its blast of citrus-forward hops and a hazy color, Camper is the perfect beer for summers around the campfire at our beautiful campgrounds throughout the state.

“We take our inspirations from Michigan’s amazing natural resources and outdoor activities, and combine what makes them great, with the beers we like to drink,” said Travis Prueter, co-founder of Big Lake Brewing. “We love the pride and the connection our customers feel when they drink a beer named after a favorite activity or place in our beautiful state.”

Big Lake recently announced a 50 percent brewing expansion with two new 30-barrel fermenters and a new brite tank, increasing the brewery’s overall output to 5,000 barrels per year. Since opening in 2013, Big Lake has grown more than 400 percent, and recently landed on the Brewers Association list of fastest-growing independent and craft breweries in the United States, one of only two Michigan breweries on the list.

Lake King and Camper are now in distribution across the entire state, in retail stores through Imperial Beverage, and on draft in bars and restaurants.

 

About Big Lake Brewing

Big Lake Brewing is a craft brewery located on 7th St. in downtown Holland, Mich. The taproom has more than 15 taps, always full of handcrafted beer in a variety of styles, made by a passionate team of brewers who love to experiment. The brewery also offers a full hand-crafted lunch and dinner menu in the taproom, focusing on pizzas, sandwiches, salads and more, all made from scratch with the same care and love as their beer.

 

psychedelic cat grass

Elk Rapids, Mich. – Short’s Brewing Co. announces the 4th annual release of their #WithoutDelayIPA, Psychedelic Cat Grass. Packaged, distributed, and often consumed within 24 hours in Michigan, Psychedelic Cat Grass is the freshest India Pale Ale imaginable in distribution. This year, packaging of Psychedelic Cat Grass will begin at 12:01 am on Friday, May 17th with distribution to take place throughout the day in Michigan and the following week in Short’s expanded distribution footprint.

According to Pauline Knighton-Prueter, Short’s Brewing Co. Sales Manager, “Short’s is all about pushing the limits and doing crazy awesome things in the name of good, fresh beer. This project brings the Short’s staff together as it is an ultimate teamwork exercise, and each year, that is my favorite part about this day. We also want to give a shout out of appreciation to all of our distribution partners, drivers, and pilots who help us make this project a reality each year.”

Psychedelic Cat Grass (7.6% ABV – 72 IBU) is a triple dry hopped American India Pale Ale first brewed for HopCat. Aromas of pineapple, mango, and grapefruit accompany the brew’s slightly hazy, pale orange color and lasting white head. A dry finish is preceded by balanced flavors of tropical fruit and bitter hops.

This year, Psychedelic Cat Grass will be released throughout Michigan within 24 hours, while select locations will receive it throughout the Great Lakes Region also on Friday, May 17th. For the absolute freshest Psychedelic Cat Grass, visit Short’s Pull Barn at their production facility in Elk Rapids for beer right off the line shortly after midnight. Full distribution of the beer in the Great Lakes Region and Florida will take place the following week.

Visit shortsbrewing.com/events/ for a full list of Short’s events. Check shortsbrewing.com/psychedeliccatgrass2019/ for an up-to-date map of accounts receiving Psychedelic Cat Grass.

new holland

The brewery has partnered with three outfitters to celebrate the milestone anniversary

Holland, Mich.  — New Holland Brewing Company has partnered with REI Co-op, Merrell and Woosah Outfitters to celebrate 100 years of Michigan State Parks. Together, the partners have crafted a special beer and will host a series of events to benefit the state’s scenic parks.

“This partnership with Michigan State Parks is our way of showcasing the natural beauty that our state has to offer and the amazing parks that allow people to access these beautiful places,” said New Holland Brewing Company Brand Manager Adam Dickerson.

Nearly 100 years ago, the Michigan State Parks Commission was established to acquire natural lands for use as public parks. This year, the Department of Natural Resources (DNR) is celebrating those 100 years by highlighting the history of the parks and encouraging the public to support their future.

“The centennial is an opportunity to look back and give forward; to celebrate the 100 years of memories made in state parks, but also to engage and empower the next generation of state park enthusiasts to take action and ownership for the next 100 years,” said Ron Olson, chief of the Parks and Recreation Division for the Michigan DNR.

New Holland Brewing Company partnered with REI and Woosah Outfitters to create a special beer for the occasion.

Lake and Trail Lager is a copper lager, perfect for drinking after a day of hiking Michigan’s scenic state park trails. It will be released in six packs of cans and distributed only in Michigan. This beer will support Michigan State Parks and the centennial anniversary.

Woosah Outfitters Founder and Owner Erica Lang designed the Lake and Trail Lager cans. Using her signature woodcut technique, she drew inspiration from spending time in Michigan’s great outdoors.

“I wanted to capture some of the magic and bliss I feel hiking on Michigan trails—like catching the sunrise and sunset, feeling so small surrounded by the towering rows of pines and of course that big view of the lake,” Lang said. “The scene I carved combines all of these feelings into one beautiful trail.”

A release party for the beer will take place on June 29 at Woosah’s outdoor garden space and coffee shop, Outside Coffee Co. Woosah will be unveiling new gear in the shop and offering free beer outdoors with live music performances throughout the evening.

A series of hike and beer dinners to benefit Michigan State Parks will feature New Holland beers paired with a three-course meal. The “Trail to Table” dinners will take place at Leelanau State Park in Northport on July 27, P.J. Hoffmaster State Park in Muskegon on July 28 and Island Lake State Recreation Area in Brighton on September 21.

The P.J. Hoffmaster “Trail to Table” event will be women only, in celebration of Genevieve Gillette, the “First Lady” of Michigan State Parks. Funds from this event will benefit the Gillette Nature Center.

“Genevieve Gillette was a pivotal leader in the early days of the state park system, and she is the namesake of the nature center for which we are raising funds,” Dickerson said. “We also wanted to provide an environment that is welcoming and comfortable for women craft beer drinkers, when so many other beer events tend to be very male oriented.”

new hollandNew Holland has partnered with REI and Merrell to provide added experiences to the “Trail to Table” events. Attendees will start the day with Merrell shoe demos and an approximately two-hour guided hike sure to provide scenic views of some of Michigan’s most beautiful landscapes. Following the hike, guests will have opportunities to connect with local REI experts, play yard games and enjoy the park before partaking in a beer dinner. The beer dinner will be set within the park and will feature a three-course meal with New Holland beer pairings. Each attendee will receive a complimentary REI Co-op Flash 22 Pack, courtesy of REI. Tickets are available online for $75 each and are capped at 75 tickets per event.

“As we open our new store in Grand Rapids, we are thrilled to support Michigan State Parks and the outdoor places that make this region special,” said Jessica Ganss, REI Grand Rapids store manager. “Our state parks provide some of the best opportunities to hike, camp and paddle, and this investment will help ensure they remain accessible for the next 100 years.”

One hundred percent of the proceeds from the “Trail to Table” events will benefit the hosting parks.

“From helping to generate funding for a track chair at Island Lake, to raising money for new, accessible playgrounds at Leelanau State Park, this partnership is helping state parks be relevant to everyone who visits and values them,” Olson said.

Helping to fund initiatives like these is a key reason New Holland has brought these partners together.

“We want to encourage others to give back to Michigan State Parks,” Dickerson said. “The events are the perfect way to financially support the state parks while participating in an amazing experience that will be sure to live on as a great memory for those who attend.”

Learn more about the partnership and purchase tickets for the “Trail to Table” events on New Holland’s website.

Lake and Trail Lager Release Party

Celebrate the release of the Lake and Trail Lager brewed in collaboration with REI and Woosah Outfitters to support Michigan State Parks. Enjoy free beer and catch live music outdoors, and check out new Woosah gear in the shop.

When: June 29, 2019

Where: Outside Coffee Co. at Woosah Outfitters, 738 Wealthy St SE, Grand Rapids, MI 49506

Trail to Table Beer Dinners

Join New Holland, Merrell, REI and Michigan State Parks to hike the trails at one of Michigan’s beautiful state parks, and then refuel with a three-course meal paired with New Holland beers. Things will kick off with a shoe demo from Merrell, followed by a hike through the hosting park. Attendees will receive a complimentary REI Co-op Flash 22 Pack, courtesy of REI. Tickets are available for purchase online for $75 each, with a 75 ticket cap for each event.

  • Leelanau State Park, Northport, MI
    July 27, 2019

  • P.J. Hoffmaster State Park, Muskegon, MI (women only)
    July 28, 2019

  • Island Lake State Park, Brighton MI
    September 21, 2019

 

 

rugged lands

Dexter Mich. — Jolly Pumpkin Artisan Ales is known for creating truly unique all-sour, oak-aged beers but last year the brewery did something that really shocked the beer world by releasing two non-sour IPA’s. These beers were kept to a pub-only release.

Jolly Pumpkin is now announcing the release of their third beer in their non-sour collective – Rugged Lands. This limited release, will be the first non-sour Jolly Pumpkin beer to be sold outside the breweries pubs.

Brewed with a variety of both Northwest and local Michigan grown hops, Rugged Lands is a lush, hop forward IPA with tropical notes of tangerines, oranges, guavas, peaches and nectarines. 7.3% ABV and 65 IBU

rugged landsJolly Pumpkin founder and brew master, Ron Jeffries shares why he chose to brew a non-sour IPA. “IPAs are great, one of my favorite styles. Hop and yeast varieties create an infinite palate for delicious drinkable flavor explorations. Darker malts are just too heavy to allow these other beautiful flavors to shine through.” ‘That’s weird’ has always been a mantra of Jolly Pumpkin and they continue to brew unexpected beers even when they don’t adhere to the brewery’s ‘Stay Sour’ catchphrase.

Rugged Lands is available for a limited time on draft and in 4-packs of 16 ounce cans at all Jolly Pumpkin pub locations and throughout Michigan, Ohio, and Canada.

 

About Jolly Pumpkin Artisan Ales – Jolly Pumpkin Artisan Ales was founded in 2004 in Dexter, Michigan. Jolly Pumpkin produces world renowned sour ales through the process of open fermentation, oak aging, and bottle conditioning. Jolly Pumpkin brewpubs can be found in Ann Arbor, Traverse City, Detroit, Royal Oak, Grand Rapids, Dexter and Chicago.

 

 

COMSTOCK, Mich. – Bell’s Brewery is proud to announce the upcoming release of its Leaves of Grass series; seven brand new Bell’s beers released about every two months inspired by Walt Whitman’s literary classic.

The series will kick-off in late May 2019 with a German-inspired American IPA and conclude in May 2020. Each specialty beer will be limited and available on draft and in 12 oz. bottles, packaged in 6-packs.

Bell’s Leaves of Grass Series – debuting in May 2019 and concluding in May 2020. Features 7 new beers released about every two months.

 

Bell’s Leaves of Grass series is a celebration of Walt Whitman’s literary classic and one of Larry Bell’s favorites, “Leaves of Grass.” First published in 1855, Whitman’s book of poetry is a hallmark of American literature.

“Over the years, we’ve drawn inspiration from a variety of different sources from music to literature to the Great Lakes,” said Larry Bell, President and Founder of Bell’s Brewery. “This series is just the latest example of how the arts have inspired us to create new and innovative recipes.”

Each new beer will be named after and inspired by one of Whitman’s poems, while each recipe will complement the seasonality of when each beer is released.

The release timing of the first beer does also coincide with Whitman’s 200th birthday.

Bell’s Planets Series, which debuted in 2014 and also featured seven brand new beers, celebrated another one of Larry Bell’s many passions, music. Inspired by Gustav Holst’s “The Planets,” the release included fan favorites such as Mars, a Double IPA that has since been re-released after The Planets concluded. Leaves of Grass picks up and continues the success of that series.

 

LEAVES OF GRASS SERIES AT A GLANCE

May 2019: Song of Myself  – German-Inspired American IPA (6.5% ABV)

July 2019: The Prairie-Grass Dividing – Gose-Style Ale Brewed with Plum, Salt & Coriander (4.5% ABV)

September 2019: Oh Captain! My Captain! – TBA

November 2019: To a Locomotive in Winter – TBA

January 2020: Song of the Open Road – TBA

March 2020: Salut Au Monde! – TBA

May 2020: Spontaneous Me – TBA

SERIES OF BELL’S PAST

1992-2010: Batch Series -commemorative batches released at specific milestones, concluding with Batch 10,000.

Late 1990s: 10 Stouts of November (original inspiration for Bell’s annual All Stouts Day celebration in November at its Eccentric Cafe).

2005: Wheat Series – Five beers that experimented with multiple, custom wheat malts fermented with blends of several different yeast strains.

2014-2015: Bell’s Planets Series – Seven beers inspired by Gustav Holst’s musical composition, “The Planets.”

For more information and for updates, keep an eye on Bell’s website, bellsbeer.com.

 

ABOUT BELL’S BREWERY

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15 gallon soup kettle. Since then, we’ve grown into a regional craft brewery that employs more than 550 people over a 39 state area, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with us today. We currently brew over 20 beers for distribution as well as many other small batch beers that are served at our pub in Kalamazoo, the Eccentric Cafe. Our ongoing goal is to brew thoughtfully, creatively and artistically. 100% family-owned and independent, we strive to bring an authentic and pleasant experience to all of our customers through our unique ales and lagers.

 

mas agave

Third Release in 2019 Barrel-Aged Series is an Imperial Lime Gose-style Ale,

Aged in Tequila Barrels and Inspired by the Margarita

GRAND RAPIDS, Mich. – Founders Brewing Co. has announced that Más Agave will be the third release in the brewery’s esteemed Barrel-Aged Series. An imperial lime gose-style ale brewed with agave and aged in tequila barrels, Más Agave is the first tequila barrel-aged beer Founders has bottled. Más Agave (10% ABV) will be available in all markets beginning in early May in 4-packs (12oz bottles) and 750mL bottles. Más Agave will be available in both the Detroit and Grand Rapids taproom locations on May 3.

mas agave“As our barrel program grows, we’re fortunate to have access to different types of wood outside of our usual bourbon barrels,” said Brewmaster Jeremy Kosmicki. “This inspired me to think outside of traditional beer flavors and more along the lines of flavor profiles you might find in a cocktail. With its salty and tangy character, the gose-style was a perfect match with one of my favorite cocktails, the margarita. So, we sourced some fantastic tequila barrels and brewed an imperial gose with lime and agave inspired by this classic cocktail.”

The Más Agave label art was inspired by Day of the Dead imagery, specifically the elaborate altars built to honor deceased loved ones. Marigolds play heavily in the altars, as it is said that the scent attracts the spirits. The monarch butterfly is representative of the travel ancestors make to reach their loved ones during the holiday.

“Brewers don’t have the luxury of being happy with a static lineup,” said Co-Founder and President, Dave Engbers. “In today’s brewing landscape, innovation is key to standing out and it’s our responsibility to continue to push boundaries and create something new and unique. Our success came out of challenging the status quo and that spirit drives us every time we bring a new beer, like Más Agave, into the lineup.”

Más Agave is preceded by KBS and Backwoods Bastard in the brewery’s 2019 Barrel-Aged Series. It will be followed by a yet-to-be-announced release in September and CBS in November.

 

About the Barrel-Aged Series

Crafting legendary barrel-aged beers is an exercise in patience. We start by brewing complex, world-class beer worthy of time in a barrel. Then, our experience and years spent mastering our craft means we know exactly when it’s been aged to perfection. After one sip, you’ll know – it was worth the wait.

About Founders Brewing Co.

Established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 10 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. A proud sponsor of chasing the American dream, Founders launched the Chase Your What If campaign in January 2019 to inspire all beer fans to live life to its fullest. Located in downtown Grand Rapids, Michigan, Founders is a member of the Michigan Brewers Guild. For more information, visit foundersbrewing.com.

 

triple mash

Holland, Mich  — New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

Aged for one year in New Holland Spirits oak bourbon barrels, Triple Mash clocks in at a beastly 17 percent ABV. But this beast’s bite is nothing to fear—the beer offers an intense malt character paired with warm, toasted flavor notes from its time in the wood.

“We couldn’t be more excited to release Dragon’s Milk Triple Mash into the wild. Triple Mash takes what is already an amazing beer and really amplifies all those classic Dragon’s Milk flavors to the moon—the roasted malt, barrel sweetness and bourbon all shine through,” said Dominic Bergquist, Brand Manager. “Our brewers have outdone themselves with this brew.”

New Holland will celebrate the release of the beer on Saturday, April 27 at its pubs in Grand Rapids and Holland. Extremely limited draft and bottle distribution will follow.

Release parties at New Holland’s Grand Rapids and Holland pubs will kick off on Saturday, April 27. The pubs will open early, with festivities starting at 10 a.m. Release party attendees will be able to sip Triple Mash on draft, as well as part of a special “Flight of the Dragon” sampler that features Triple Mash along with Dragon’s Milk, Dragon’s Milk White and Dragon’s Milk: Brewer’s Select (2019)—which was aged in a first-use bourbon barrel and hand-selected from New Holland’s cellar just for this occasion.

“Our pub teams have done an amazing job putting together such a great release event. There is no doubt that Triple Mash is the star of the show, but you’re also getting a chance to sample some crazy rare beer, listen to amazing bands and of course, there will be pepperoni pinwheels,” Bergquist said.

triple mashThe beer will be sold in 4-packs at $24.99 each (plus tax and deposit), with a limit of one case per customer, per day. There will also be a limited edition Triple Mash Teku glass available for purchase at both New Holland pubs.

Those looking to truly relish in the release and celebrate the world of Dragon’s Milk should sign up for the “Tour of Legends: Ultimate Dragon’s Milk Experience.” The first tour takes place at The Knickerbocker in Grand Rapids on Friday, April 26—giving attendees a taste of Triple Mash a day before its official release. Participants in all three tours will also get to taste samples of Dragon’s Milk, Dragon’s Milk Reserve variants, Dragon’s Milk first- and second-use barrels and Triple Mash. Tickets are available for purchase at dragonsmilk.com for $75 and come with one Triple Mash 4-pack, one Triple Mash Teku glass and one Triple Mash sticker.

“This is the first time we’ve ever done the Tour of Legends, and I know that some of our biggest Dragon’s Milk fans are going to be so stoked to experience it,” Bergquist said. “It’s all about highlighting what makes Dragon’s Milk so special, and I can’t think of a better way to kick off the weekend.”

Tour of Legends: Ultimate Dragon’s Milk Experience

  • Friday, 4/26, 6:30pm at The Knickerbocker in Grand Rapids

  • Saturday, 4/27, 12pm & 2:30pm at Production Campus in Holland

Purchase tickets for Tour of Legends at dragonsmilk.com