The latest spin on the acclaimed barrel-aged stout incorporates coconut, hazelnut and chocolate

 

HOLLAND, MICH  — New Holland Brewing Company’s first Dragon’s Milk Reserve release of 2020 will be available starting in January.

The Dragon’s Milk Reserve series puts a spin on America’s number-one selling bourbon barrel-aged stout. The brewery’s newest addition to the series showcases Dragon’s Milk in a completely new way, using whole ingredients and carefully selected barrels for a truly legendary brew.

“Dragon’s Milk Reserve is meant to be an indulgent reward, and our brewers have absolutely lived up to that billing on this latest entry in our Reserve series,” said New Holland Brewing Company Founder and President Brett VanderKamp.

The beer was aged for three months in rum barrels imported from Jamaica and finished on over 2,500 pounds of coconut, 1,000 pounds of toasted hazelnut and 200 pounds of chocolate.

“The flavors of toasted coconut, hazelnut and chocolate pair amazingly with the sweet and warming flavor notes imparted by the rum barrel.” VanderKamp said.

The beer clocks in at 12.5 percent ABV. It will be available on tap and for purchase in 4-pack 12-ounce bottles at New Holland’s pubs in Grand Rapids and Holland starting January 23. It will hit shelves at retail locations in 42 states starting in February.

“We are excited to share this beer with our fans!” VanderKamp said.

Grand Rapids, Mich. – Broad Leaf Local Beer, the alter ego of the largest independently owned brewery in Grand Rapids, Brewery Vivant, is preparing to launch its beer into the market through self distribution in early 2020. Since late summer, the brewery has been quietly operating in its new tap room at 2885 Lake Eastbrook Blvd, just around the corner from Trader Joe’s. During this time, the brewery has been experimenting with beer and food recipes. It has already carved out a reputation for its progressive offerings being recently voted as a 2019 Best New Brewpub by Revue Magazine readers.

They recently teamed up with Grand Rapids based Koeze Company to make a beer version of their famous Cream-Nut Peanut Butter Cluster candy. The beer is part of a pre-launch of the brewery’s beers into the marketplace where the public is invited to vote on which of the four beers will be distributed. The kick-off party will include a ‘Rube Goldberg’ inspired machine that through a series of pulleys, ramps and match box cars will automatically bag the first four-pack sold to a lucky customer. 

“As we approach our 110th anniversary as a Grand Rapids based company, we were excited to work with a brewery who has such a great reputation for both beer and food and its connection to the community,” says Koeze Nut Company President Jeff Koeze. “It seemed like a difficult task to re-create our specialty candy in beer form. However we tried the beer and the Cream-Nut Peanut Butter Cluster side-by-side and it was amazing!” 

“Koeze is well known for their high quality products, it seemed like a natural fit for our brands to work together,” says Brewery Vivant CEO Jason Spaulding. “Broad Leaf is our outlet to pilot new and creative beers and this project was the perfect fit. We achieved just the right balance of flavors and are excited to share it with the public.” 

Broad Leaf Local Beer’s launch event is on December 27 with four exciting beers; Hazy J, a taproom favorite New England style juicy IPA, Koeze Cream Nut Cluster, the Koeze Cream-Nut inspired peanut butter-chocolate beer, Vanilla-zilla a vanilla milkshake IPA, and Banan-Appeal a rich stout made with 200 pounds of bananas and blended with bourbon barrel aged beer. 

“We are looking for guest feedback on these beers. Based on what people think, we will select which ones to scale up and put out in the marketplace,” says Broad Leaf taproom manager Jared Rader. “Our owner Jason has a few tricks up his sleeve to make this a mind-blowing event. He loves Rube Goldberg machines and has been working on an overly complicated beer delivery system with pulleys, ropes, and matchbox cars that will drop a four-pack from the ceiling into a grocery bag for the first retail customer whenever we launch a new packaged beer.” 

“Part of what has made Broad Leaf beers sought after is that they have only been available at the brewery itself since we opened,” says Brewery Vivant President Kris Spaulding. “We look forward to sharing our beers with a wider audience through working directly with some of the industry friends we have made over the years. A select number of retailers and bars will soon have the beer available to sell at their locations. Even though the window of opportunity is short for public input, it will be fun to see what people think,” she adds. 

According to current liquor laws, Broad Leaf Local Beer will only be able to self distribute into the first few months of the year. Existing as two brands under one umbrella, once Broad Leaf and Brewery Vivant aggregate 1,000 barrels of production between the two entities, self distribution will cease. “Broad Leaf hasn’t been in the market before,” says CEO Jason Spaulding. “While our Vivant brands will continue to be sold through our trusted wholesale partners, this little bit of self distribution will allow us to see what the market thinks without having to commit to long-term wholesale contracts,” he adds. 

Launch event details: Doors open at 11:00 AM on Friday, December 27 at Broad Leaf Local Beer. The four new beers will be available on draft and customers are encouraged to vote for their favorites throughout the day and the following weeks until supply runs out. The main event begins at 4:00 when the “Beer-Delivery” machine will be activated and one lucky customer will be able to take home the 4-pack of that drops from the ceiling. Also starting at 4:00 Koeze Nut Company will be on hand with Cream-Nut peanut butter clusters to sample alongside the collaboration beer. Live music by local band “Cheap Emotion” begins at 9:00 PM. 

 

long road distillers

Vivant Big Red Coq Malt Whisky is the fifth release in the Beer City Whisky Series by the distillery

 

Grand Rapids, Michigan – On Thursday, September 26, Grand Rapids craft distillery Long Road Distillers will release Vivant Big Red Coq Malt Whisky made in partnership with Brewery Vivant. This is the fifth release of the Long Road Beer City Whisky Series, a line-up of whiskies collaboratively made with local breweries who have helped earn Grand Rapids the title of “Beer City USA”. Vivant Big Red Coq Malt Whisky is distilled from the same mash as Big Red Coq Red IPA, a flagship beer from the Grand Rapids-based brewery.

“We’re excited for people to try out this latest collaborative release,” said Kyle VanStrien, co-owner and co-founder of Long Road Distillers. “Brewery Vivant has always been one of our favorite local brewers and they create some of the most unique and enjoyable beers around.  We think this beer-turned-whisky is the perfect representation of their craftsmanship in spirit form.”

Grand Rapids has won the title of “Beer City USA” for several years running, and has also been named “Best Beer Town” and “Best Beer Scene” by USA TODAY readers. These titles are an acknowledgement of the many world-class breweries that call Grand Rapids home, but also a nod to the passionate beer lovers that support them.

The idea behind the Beer City Whisky Series stemmed from shared base ingredients between beer and whisky – namely, malted barley. To create the whiskies in this ongoing series, Long Road acquires brewers mash from local breweries and distills it into malt whisky on their 500 gallon Vendome Pot Still. After each beer is distilled into whisky, it is aged in new American Oak barrels for 12-24 months.

So far, Long Road Distillers has partnered with five Grand Rapids breweries for the Beer City Whisky Series and distilled some of their most popular beers: The Mitten Brewing Company (Mitten Country Strong IPA), Perrin Brewing Company (Perrin Black), Harmony Brewing Company/Harmony Hall (Harmony Black Squirrel Peated Porter), Greyline Brewing Company (Greyline Solshine), and Brewery Vivant (Big Red Coq Red IPA). A sixth release in the series is coming in late October, made in partnership with Creston Brewing Company.

Each whisky is released in-house at the distillery’s Grand Rapids tasting room in extremely small batches ranging from 100 to 200 bottles per batch.

Vivant Big Red Coq Malt Whisky will be released on Thursday, September 26 beginning at 4 pm at the distillery on Leonard Street.

In addition to having Vivant Big Red Coq Malt Whisky available for tastes, cocktails, and bottles to take home on Thursday, the culinary teams at Long Road and Brewery Vivant have put their heads together to create unique food pairings to enjoy alongside the whisky and drinks. The goal for the night is to have fun, but also to raise awareness about the collaborative spirit that exists in West Michigan.

Event details and menu descriptions can be found at www.longroaddistillers.com.

“We owe a lot of credit to the craft beer community for leading the way in elevating consumer expectations when it comes to quality, flavors, and a deeper understanding of how products are made and who is making them,” said Jon O’Connor, co-owner and co-founder of Long Road Distillers. “This project continues to give us the opportunity to work more closely with our friends and peers in the craft beverage industry who share a deep commitment for doing things the right way – and we’re confident it shows in this whisky!”

 

Seasonal favorite Ichabod returns this month with flavors of real pumpkin and spice

 

HOLLAND, Mich. – One of fall’s most legendary pumpkin ales rides again this month with the limited-release batch of “Ichabod” by New Holland Brewing Company, a West Michigan-based craft brewer and distiller.

Ichabod sets the mood for the season with the perfect blend of malted barley, real pumpkin and bewitching notes of cinnamon and nutmeg for a delicious and inviting brew. The result is an approachable and enjoyable beer with an alcohol content of 4.5%. The brew will be offered on tap at pubs across the Midwest and sold in six-pack cans ($9.99 MSRP) at major and specialty craft beer retailers. Ichabod’s label depicts the iconic and spooky “Headless Horseman” character with a wicked pumpkin in hand.

“We released Ichabod for the first time more than twenty years ago and it was one of the first beers we ever brewed,” said Joel Petersen, Vice President of Beer Sales. “The anticipation of this limited-batch ale remains one of our most anticipated releases every fall. For the second year, fans can find Ichabod in six-pack cans.”

To celebrate the Halloween season, New Holland Brewing will host two screenings of Tim Burton’s film, “Sleepy Hollow,” while tapping Ichabod at the events:

Oct. 12 – The Park Theatre in Holland, Mich.
Oct. 30 Halloween Eve – The Wealthy Street Theater in Grand Rapids, Mich.

For event details and more information about New Holland Brewing, visit newhollandbrew.com and follow along for news on upcoming announcements on Facebook and Instagram.

 

 

big lake

Holland Brewery’s summer releases focus on Michigan outdoor pastimes 

 

HOLLAND, Mich. – Michigan summers are defined by outdoor adventuring, days spent in the woods or trips to the “Big Lake.” Big Lake Brewing, one of the fastest-growing craft breweries in Michigan, just announced two new IPAs for the summer months that capture the flavor of Michigan summertime activities—Lake King, an American IPA, and Camper, a New England IPA.

In a reference to reeling in that prized King Salmon on the Great Lakes, Lake King is an American IPA brewed with Columbus hops, which presents a clean, bright lemony flavor. Featuring a King Salmon on the label, Lake King is the perfect complement to take out on the boat during a fishing trip on Lake Michigan, or on one of Michigan’s many inland lakes.

big lakeCamping culture is the defining character of Michigan’s summer and autumn months. Whether you’re camping in a tent, trailer, RV, cabin or just under the stars, Big Lake celebrates getting out into nature with Camper, a bold, New England IPA. With its blast of citrus-forward hops and a hazy color, Camper is the perfect beer for summers around the campfire at our beautiful campgrounds throughout the state.

“We take our inspirations from Michigan’s amazing natural resources and outdoor activities, and combine what makes them great, with the beers we like to drink,” said Travis Prueter, co-founder of Big Lake Brewing. “We love the pride and the connection our customers feel when they drink a beer named after a favorite activity or place in our beautiful state.”

Big Lake recently announced a 50 percent brewing expansion with two new 30-barrel fermenters and a new brite tank, increasing the brewery’s overall output to 5,000 barrels per year. Since opening in 2013, Big Lake has grown more than 400 percent, and recently landed on the Brewers Association list of fastest-growing independent and craft breweries in the United States, one of only two Michigan breweries on the list.

Lake King and Camper are now in distribution across the entire state, in retail stores through Imperial Beverage, and on draft in bars and restaurants.

 

About Big Lake Brewing

Big Lake Brewing is a craft brewery located on 7th St. in downtown Holland, Mich. The taproom has more than 15 taps, always full of handcrafted beer in a variety of styles, made by a passionate team of brewers who love to experiment. The brewery also offers a full hand-crafted lunch and dinner menu in the taproom, focusing on pizzas, sandwiches, salads and more, all made from scratch with the same care and love as their beer.

 

psychedelic cat grass

Elk Rapids, Mich. – Short’s Brewing Co. announces the 4th annual release of their #WithoutDelayIPA, Psychedelic Cat Grass. Packaged, distributed, and often consumed within 24 hours in Michigan, Psychedelic Cat Grass is the freshest India Pale Ale imaginable in distribution. This year, packaging of Psychedelic Cat Grass will begin at 12:01 am on Friday, May 17th with distribution to take place throughout the day in Michigan and the following week in Short’s expanded distribution footprint.

According to Pauline Knighton-Prueter, Short’s Brewing Co. Sales Manager, “Short’s is all about pushing the limits and doing crazy awesome things in the name of good, fresh beer. This project brings the Short’s staff together as it is an ultimate teamwork exercise, and each year, that is my favorite part about this day. We also want to give a shout out of appreciation to all of our distribution partners, drivers, and pilots who help us make this project a reality each year.”

Psychedelic Cat Grass (7.6% ABV – 72 IBU) is a triple dry hopped American India Pale Ale first brewed for HopCat. Aromas of pineapple, mango, and grapefruit accompany the brew’s slightly hazy, pale orange color and lasting white head. A dry finish is preceded by balanced flavors of tropical fruit and bitter hops.

This year, Psychedelic Cat Grass will be released throughout Michigan within 24 hours, while select locations will receive it throughout the Great Lakes Region also on Friday, May 17th. For the absolute freshest Psychedelic Cat Grass, visit Short’s Pull Barn at their production facility in Elk Rapids for beer right off the line shortly after midnight. Full distribution of the beer in the Great Lakes Region and Florida will take place the following week.

Visit shortsbrewing.com/events/ for a full list of Short’s events. Check shortsbrewing.com/psychedeliccatgrass2019/ for an up-to-date map of accounts receiving Psychedelic Cat Grass.

new holland

The brewery has partnered with three outfitters to celebrate the milestone anniversary

Holland, Mich.  — New Holland Brewing Company has partnered with REI Co-op, Merrell and Woosah Outfitters to celebrate 100 years of Michigan State Parks. Together, the partners have crafted a special beer and will host a series of events to benefit the state’s scenic parks.

“This partnership with Michigan State Parks is our way of showcasing the natural beauty that our state has to offer and the amazing parks that allow people to access these beautiful places,” said New Holland Brewing Company Brand Manager Adam Dickerson.

Nearly 100 years ago, the Michigan State Parks Commission was established to acquire natural lands for use as public parks. This year, the Department of Natural Resources (DNR) is celebrating those 100 years by highlighting the history of the parks and encouraging the public to support their future.

“The centennial is an opportunity to look back and give forward; to celebrate the 100 years of memories made in state parks, but also to engage and empower the next generation of state park enthusiasts to take action and ownership for the next 100 years,” said Ron Olson, chief of the Parks and Recreation Division for the Michigan DNR.

New Holland Brewing Company partnered with REI and Woosah Outfitters to create a special beer for the occasion.

Lake and Trail Lager is a copper lager, perfect for drinking after a day of hiking Michigan’s scenic state park trails. It will be released in six packs of cans and distributed only in Michigan. This beer will support Michigan State Parks and the centennial anniversary.

Woosah Outfitters Founder and Owner Erica Lang designed the Lake and Trail Lager cans. Using her signature woodcut technique, she drew inspiration from spending time in Michigan’s great outdoors.

“I wanted to capture some of the magic and bliss I feel hiking on Michigan trails—like catching the sunrise and sunset, feeling so small surrounded by the towering rows of pines and of course that big view of the lake,” Lang said. “The scene I carved combines all of these feelings into one beautiful trail.”

A release party for the beer will take place on June 29 at Woosah’s outdoor garden space and coffee shop, Outside Coffee Co. Woosah will be unveiling new gear in the shop and offering free beer outdoors with live music performances throughout the evening.

A series of hike and beer dinners to benefit Michigan State Parks will feature New Holland beers paired with a three-course meal. The “Trail to Table” dinners will take place at Leelanau State Park in Northport on July 27, P.J. Hoffmaster State Park in Muskegon on July 28 and Island Lake State Recreation Area in Brighton on September 21.

The P.J. Hoffmaster “Trail to Table” event will be women only, in celebration of Genevieve Gillette, the “First Lady” of Michigan State Parks. Funds from this event will benefit the Gillette Nature Center.

“Genevieve Gillette was a pivotal leader in the early days of the state park system, and she is the namesake of the nature center for which we are raising funds,” Dickerson said. “We also wanted to provide an environment that is welcoming and comfortable for women craft beer drinkers, when so many other beer events tend to be very male oriented.”

new hollandNew Holland has partnered with REI and Merrell to provide added experiences to the “Trail to Table” events. Attendees will start the day with Merrell shoe demos and an approximately two-hour guided hike sure to provide scenic views of some of Michigan’s most beautiful landscapes. Following the hike, guests will have opportunities to connect with local REI experts, play yard games and enjoy the park before partaking in a beer dinner. The beer dinner will be set within the park and will feature a three-course meal with New Holland beer pairings. Each attendee will receive a complimentary REI Co-op Flash 22 Pack, courtesy of REI. Tickets are available online for $75 each and are capped at 75 tickets per event.

“As we open our new store in Grand Rapids, we are thrilled to support Michigan State Parks and the outdoor places that make this region special,” said Jessica Ganss, REI Grand Rapids store manager. “Our state parks provide some of the best opportunities to hike, camp and paddle, and this investment will help ensure they remain accessible for the next 100 years.”

One hundred percent of the proceeds from the “Trail to Table” events will benefit the hosting parks.

“From helping to generate funding for a track chair at Island Lake, to raising money for new, accessible playgrounds at Leelanau State Park, this partnership is helping state parks be relevant to everyone who visits and values them,” Olson said.

Helping to fund initiatives like these is a key reason New Holland has brought these partners together.

“We want to encourage others to give back to Michigan State Parks,” Dickerson said. “The events are the perfect way to financially support the state parks while participating in an amazing experience that will be sure to live on as a great memory for those who attend.”

Learn more about the partnership and purchase tickets for the “Trail to Table” events on New Holland’s website.

Lake and Trail Lager Release Party

Celebrate the release of the Lake and Trail Lager brewed in collaboration with REI and Woosah Outfitters to support Michigan State Parks. Enjoy free beer and catch live music outdoors, and check out new Woosah gear in the shop.

When: June 29, 2019

Where: Outside Coffee Co. at Woosah Outfitters, 738 Wealthy St SE, Grand Rapids, MI 49506

Trail to Table Beer Dinners

Join New Holland, Merrell, REI and Michigan State Parks to hike the trails at one of Michigan’s beautiful state parks, and then refuel with a three-course meal paired with New Holland beers. Things will kick off with a shoe demo from Merrell, followed by a hike through the hosting park. Attendees will receive a complimentary REI Co-op Flash 22 Pack, courtesy of REI. Tickets are available for purchase online for $75 each, with a 75 ticket cap for each event.

  • Leelanau State Park, Northport, MI
    July 27, 2019

  • P.J. Hoffmaster State Park, Muskegon, MI (women only)
    July 28, 2019

  • Island Lake State Park, Brighton MI
    September 21, 2019

 

 

rugged lands

Dexter Mich. — Jolly Pumpkin Artisan Ales is known for creating truly unique all-sour, oak-aged beers but last year the brewery did something that really shocked the beer world by releasing two non-sour IPA’s. These beers were kept to a pub-only release.

Jolly Pumpkin is now announcing the release of their third beer in their non-sour collective – Rugged Lands. This limited release, will be the first non-sour Jolly Pumpkin beer to be sold outside the breweries pubs.

Brewed with a variety of both Northwest and local Michigan grown hops, Rugged Lands is a lush, hop forward IPA with tropical notes of tangerines, oranges, guavas, peaches and nectarines. 7.3% ABV and 65 IBU

rugged landsJolly Pumpkin founder and brew master, Ron Jeffries shares why he chose to brew a non-sour IPA. “IPAs are great, one of my favorite styles. Hop and yeast varieties create an infinite palate for delicious drinkable flavor explorations. Darker malts are just too heavy to allow these other beautiful flavors to shine through.” ‘That’s weird’ has always been a mantra of Jolly Pumpkin and they continue to brew unexpected beers even when they don’t adhere to the brewery’s ‘Stay Sour’ catchphrase.

Rugged Lands is available for a limited time on draft and in 4-packs of 16 ounce cans at all Jolly Pumpkin pub locations and throughout Michigan, Ohio, and Canada.

 

About Jolly Pumpkin Artisan Ales – Jolly Pumpkin Artisan Ales was founded in 2004 in Dexter, Michigan. Jolly Pumpkin produces world renowned sour ales through the process of open fermentation, oak aging, and bottle conditioning. Jolly Pumpkin brewpubs can be found in Ann Arbor, Traverse City, Detroit, Royal Oak, Grand Rapids, Dexter and Chicago.